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\u0627\u0644\u0646\u0642\u0631 \u0644\u0625\u0639\u0644\u0627\u0646 \u0625\u0644\u0649 \u0623\u0642\u0644 \u0645\u0646 2% \u0641\u064a \u0627\u0644\u0633\u0627\u0639\u0629 \u0627\u0644\u0623\u0648\u0644\u0649\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0625\u064a\u0642\u0627\u0641\u0647 \u0648\u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u0625\u0635\u062f\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u0639\u0644\u0649 \u0623\u062f\u0627\u0621\u064b. \u0644\u0627 \u064a\u0645\u0646\u0639 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u062a\u0635\u0631\u064a\u0641 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u064a\u0633\u062a\u063a\u0644 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0632\u0627\u0626\u0644\u0629\u060c \u0645\u062b\u0644 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0641\u064a\u0631\u0648\u0633\u064a\u0629.<\/p>\n<p>\u062a\u064f\u0628\u0631\u0632 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629: \u062a\u064f\u0628\u0644\u063a \u0645\u0646\u0635\u0627\u062a \u0645\u062b\u0644 Google&#8217;s <a href=\"https:\/\/alienroad.com\/ai-optimization-2\/mastering-ai-advertising-optimization-in-2025-strategies-for-enhanced-performance\/\">performance<\/a> Max \u0639\u0646 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0645\u062a\u0648\u0633\u0637\u0629 \u0641\u064a ROAS \u0628\u0646\u0633\u0628\u0629 18% \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u062b\u0644 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0628\u0631\u0627\u0632 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0630\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u062e\u0641\u0636\u060c \u064a\u0645\u0643\u0646 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0645\u0646 \u062a\u0647\u064a\u0626\u0629 \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0631\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0632\u062e\u0645 \u0627\u0644\u0645\u0633\u062a\u0645\u0631.<\/p>\n<h3>\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0644\u0644\u0645\u0631\u0627\u0642\u0628\u0629<\/h3>\n<p>\u062a\u0634\u0645\u0644 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0648\u062d\u0627\u062a \u0627\u0644\u062a\u062d\u0643\u0645 \u0627\u0644\u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u0646 \u0628\u0627\u0626\u0639\u064a\u0646 \u0645\u062b\u0644 Optimizely \u0648Dynamic Yield. \u062a\u062c\u0645\u0639 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0641\u064a \u0648\u0627\u062c\u0647\u0627\u062a \u0628\u0635\u0631\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u064f\u0634\u064a\u0631 \u0625\u0644\u0649 \u0627\u0644\u0634\u0630\u0648\u0630 \u0645\u062b\u0644 \u0627\u0631\u062a\u0641\u0627\u0639\u0627\u062a \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0627\u0644\u0645\u0641\u0627\u062c\u0626\u0629. \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u062a\u0639\u064a\u064a\u0646 \u0639\u062a\u0628\u0627\u062a \u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs)\u060c \u0645\u0645\u0627 \u064a\u064f\u062d\u0641\u0632 \u062a\u0646\u0628\u064a\u0647\u0627\u062a \u0623\u0648 \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0622\u0644\u064a\u0629. \u064a\u064f\u0628\u0633\u0637 \u062a\u0628\u0646\u064a \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0625\u0634\u0631\u0627\u0641\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0644\u0641\u0631\u0642 \u0628\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u064a\u062f\u0648\u064a\u0629.<\/p>\n<h2>\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0642\u062f\u0645 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/h2>\n<p>\u064a\u062d\u0648\u0644 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0627\u0644\u0645\u0631\u062a\u0641\u0639 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0631\u064a\u0636 \u0625\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0641\u0627\u0626\u0642\u0629 \u0627\u0644\u062a\u062d\u062f\u064a\u062f\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0635\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0641\u0639\u0627\u0644\u064a\u062a\u0647\u0627. \u064a\u0633\u062a\u062e\u062f\u0645 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0639 \u0644\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0627 \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0648\u0627\u0644\u0646\u0641\u0633\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0623\u0646 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u062a\u062a\u0631\u062f\u062f \u0628\u0639\u0645\u0642.<\/p>\n<h3>\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062f\u0642\u064a\u0642<\/h3>\n<p>\u062a\u062d\u0644\u0644 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u062b\u0644 \u062a\u062c\u0645\u064a\u0639 k-means \u0648\u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0639\u0635\u0628\u064a\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0644\u0625\u0646\u0634\u0627\u0621 \u0634\u0631\u0627\u0626\u062d\u060c \u0645\u062b\u0644 &#8216;\u0627\u0644\u0623\u0644\u0641\u064a\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u0645\u0647\u062a\u0645\u0629 \u0628\u0627\u0644\u0623\u0632\u064a\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629&#8217;. \u064a\u0624\u062f\u064a \u0647\u0630\u0627 \u0625\u0644\u0649 \u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0634\u062e\u0635\u064a\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0645\u062b\u0644 \u0627\u0644\u062a\u0648\u0635\u064a\u0629 \u0628\u0645\u0646\u062a\u062c\u0627\u062a \u0635\u062f\u064a\u0642\u0629 \u0644\u0644\u0628\u064a\u0626\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0648\u0627\u0639\u064a\u0646 \u0628\u0627\u0644\u0628\u064a\u0626\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0631\u062a\u0641\u0639 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0628\u0646\u0633\u0628\u0629 20-25%\u060c \u0648\u0641\u0642\u064b\u0627 \u0644\u0640 Forrester Re<a href=\"https:\/\/alienroad.com\/ai-optimization-2\/mastering-ai-advertising-optimization-in-search-paid-media-platforms\/\">search<\/a>\u060c \u0628\u0633\u0628\u0628 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u0635\u0644\u0629.<\/p>\n<p>\u064a\u0645\u062a\u062f \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0625\u0644\u0649 \u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u060c \u062d\u064a\u062b \u064a\u0648\u0644\u062f \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0625\u0635\u062f\u0627\u0631\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0635\u0645\u0645\u0629 \u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0634\u0631\u064a\u062d\u0629\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0623\u0643\u062b\u0631.<\/p>\n<h3>\u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0642\u0633\u064a\u0645<\/h3>\n<p>\u0631\u063a\u0645 \u0642\u0648\u062a\u0647\u0627\u060c \u064a\u062a\u0637\u0644\u0628 \u062a\u0642\u0633\u064a\u0645 \u0645\u062f\u0641\u0648\u0639 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u064a\u0642\u0638\u0629 \u0623\u062e\u0644\u0627\u0642\u064a\u0629 \u0644\u062a\u062c\u0646\u0628 \u0627\u0644\u062a\u062d\u064a\u0632\u0627\u062a. \u0642\u062f \u062a\u064f\u062f\u064a\u0645 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u0645\u062f\u0631\u0628\u0629 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646\u062d\u0627\u0632\u0629 \u0627\u0644\u0635\u0648\u0631 \u0627\u0644\u0646\u0645\u0637\u064a\u0629\u060c \u0644\u0630\u0627 \u0641\u0625\u0646 \u0627\u0644\u062a\u062f\u0642\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u0638\u0645\u0629 \u0623\u0633\u0627\u0633\u064a\u0629. \u062a\u0628\u0646\u064a \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0634\u0641\u0627\u0641\u0629 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