{"id":48610,"date":"2026-03-27T10:08:16","date_gmt":"2026-03-27T10:08:16","guid":{"rendered":"https:\/\/alienroad.com\/%d8%ba%d9%8a%d8%b1-%d9%85%d8%b5%d9%86%d9%81\/ai-advertising-optimization-strategies-for-maximizing-campai\/"},"modified":"2026-03-29T11:57:47","modified_gmt":"2026-03-29T11:57:47","slug":"ai-advertising-optimization-strategies-for-maximizing-campai","status":"publish","type":"post","link":"https:\/\/alienroad.com\/ar\/ai-advertising-optimization-2\/ai-advertising-optimization-strategies-for-maximizing-campai\/","title":{"rendered":"\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a: \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u062a\u0639\u0638\u064a\u0645 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0648\u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631"},"content":{"rendered":"<p>\u0641\u064a \u0627\u0644\u0645\u0646\u0627\u0638\u0631 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 \u0627\u0644\u0645\u062a\u0637\u0648\u0631\u0629 \u0628\u0633\u0631\u0639\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u064a\u0628\u0631\u0632 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0643\u0642\u0648\u0629 \u062a\u062d\u0648\u064a\u0644\u064a\u0629\u060c \u062a\u0645\u0643\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u062a\u0647\u064a\u0626\u0629 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627 \u0628\u062f\u0642\u0629 \u0648\u0643\u0641\u0627\u0621\u0629 \u063a\u064a\u0631 \u0645\u0633\u0628\u0648\u0642\u0629. \u064a\u0633\u062a\u0641\u064a\u062f \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0645\u0646 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u062a\u062d\u0644\u064a\u0644 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0628\u064a\u0627\u0646\u0627\u062a \u0647\u0627\u0626\u0644\u0629\u060c \u0648\u062a\u0648\u0642\u0639 \u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u060c \u0648\u0623\u062a\u0645\u062a\u0629 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u064a \u0627\u0639\u062a\u0645\u062f\u062a \u062a\u0642\u0644\u064a\u062f\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u062d\u062f\u0633 \u0627\u0644\u0628\u0634\u0631\u064a. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0645\u062c \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0627\u0644\u062a\u062d\u0631\u0643 \u0625\u0644\u0649 \u0645\u0627 \u0647\u0648 \u0623\u0628\u0639\u062f \u0645\u0646 \u0637\u0631\u0642 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062b\u0627\u0628\u062a\u0629 \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u0645\u062f\u0641\u0648\u0639\u0629 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u062a\u0643\u064a\u0641 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0645\u0639 \u062a\u0642\u0644\u0628\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646.<\/p>\n<p>\u0641\u064a \u062c\u0648\u0647\u0631\u0647\u060c \u064a\u0634\u0645\u0644 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u062a\u0628\u0633\u064a\u0637 \u0643\u0644 \u062c\u0627\u0646\u0628 \u0645\u0646 \u062c\u0648\u0627\u0646\u0628 \u062f\u0648\u0631\u0629 \u062d\u064a\u0627\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0623\u0648\u0644\u064a \u0625\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u062d\u0645\u0644\u0629. \u0647\u0630\u0627 \u0644\u0627 \u064a\u0642\u0644\u0644 \u0641\u0642\u0637 \u0645\u0646 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0628\u0644 \u064a\u0639\u0632\u0632 \u0623\u064a\u0636\u064b\u0627 \u0639\u0627\u0626\u062f \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS) \u0645\u0646 \u062e\u0644\u0627\u0644 \u0636\u0645\u0627\u0646 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0644\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u0627\u0644\u0625\u0628\u062f\u0627\u0639\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0623\u062f\u0627\u0621. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062a\u062f\u0645\u062c \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0645\u062b\u0644 Google Ads \u0648Facebook Ads Manager \u0627\u0644\u0622\u0646 \u0623\u062f\u0648\u0627\u062a \u0630\u0643\u0627\u0621 \u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062a\u0642\u0648\u0645 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0628\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0639\u0631\u0648\u0636 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062d\u0645\u0644\u0629. \u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0628\u0646\u0649 \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0632\u064a\u0627\u062f\u0629 \u0645\u062a\u0648\u0633\u0637\u0629 \u0641\u064a ROAS \u0628\u0646\u0633\u0628\u0629 20-30%\u060c \u0648\u0641\u0642\u064b\u0627 \u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062b\u0644 Gartner \u0648Forrester.<\/p>\n<p>\u062a\u0643\u0645\u0646 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0641\u064a \u0642\u062f\u0631\u062a\u0647 \u0639\u0644\u0649 \u0645\u0639\u0627\u0644\u062c\u0629 \u0648\u062a\u0641\u0633\u064a\u0631 \u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0641\u0644\u062a \u0645\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u064a\u062f\u0648\u064a. \u0627\u0639\u062a\u0628\u0631 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0647\u0627\u0626\u0644 \u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0645\u0648\u0644\u062f\u0629 \u064a\u0648\u0645\u064a\u064b\u0627 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0639\u0631\u0636: \u0645\u0644\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a. \u064a\u062a\u0641\u0648\u0642 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0641\u0631\u0632 \u0647\u0630\u0627 \u0627\u0644\u0636\u062c\u064a\u062c \u0644\u0643\u0634\u0641 \u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630\u060c \u0645\u062b\u0644 \u0623\u0648\u0642\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u0629 \u0623\u0648 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0631\u062f\u062f \u0635\u062f\u0627\u0647\u0627 \u0645\u0639 \u0641\u0626\u0627\u062a \u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0645\u062d\u062f\u062f\u0629. \u0646\u062a\u064a\u062c\u0629 \u0644\u0630\u0644\u0643\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u062a\u062d\u0642\u064a\u0642 \u0645\u0639\u062f\u0644\u0627\u062a \u062a\u0641\u0627\u0639\u0644 \u0623\u0639\u0644\u0649 \u0648\u0628\u0646\u0627\u0621 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u0645\u062f\u060c \u0645\u062d\u0648\u0644\u064a\u0646 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646 \u0644\u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u0625\u0644\u0649 \u0645\u0634\u062a\u0631\u064a\u0646 \u0645\u062a\u0643\u0631\u0631\u064a\u0646. \u064a\u0645\u0647\u062f \u0647\u0630\u0627 \u0627\u0644\u0646\u0638\u0631\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0627\u0644\u0637\u0631\u064a\u0642 \u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0623\u0639\u0645\u0642 \u0644\u0643\u064a\u0641\u064a\u0629 \u062b\u0648\u0631\u0629 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u0645\u0647\u0646\u064a\u064a\u0646 \u0645\u0646 \u0635\u064a\u0627\u063a\u0629 \u062d\u0645\u0644\u0627\u062a \u0644\u064a\u0633\u062a \u0641\u0639\u0627\u0644\u0629 \u0641\u0642\u0637 \u0628\u0644 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0648\u0633\u0639 \u0639\u0628\u0631 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629.<\/p>\n<h2>\u0623\u0633\u0633 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/h2>\n<p>\u0641\u0647\u0645 \u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0623\u0645\u0631 \u0623\u0633\u0627\u0633\u064a \u0644\u0623\u064a \u0645\u0633\u0648\u0642 \u064a\u0647\u062f\u0641 \u0625\u0644\u0649 \u0627\u0633\u062a\u063a\u0644\u0627\u0644 \u0625\u0645\u0643\u0627\u0646\u0627\u062a\u0647 \u0627\u0644\u0643\u0627\u0645\u0644\u0629. \u0641\u064a \u062c\u0648\u0647\u0631\u0647\u060c \u062a\u0634\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0646\u0634\u0631 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u062a\u062a\u0639\u0644\u0645 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0645\u0644\u0629 \u0644\u062a\u0647\u064a\u0626\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0627\u062a \u0648\u0622\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0644\u064a\u0645. \u0628\u062e\u0644\u0627\u0641 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0642\u0648\u0627\u0639\u062f \u0645\u062d\u062f\u062f\u0629 \u0645\u0633\u0628\u0642\u064b\u0627\u060c \u064a\u0642\u062f\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u062a\u0643\u064a\u0641\u064a\u060c \u062d\u064a\u062b \u062a\u062a\u0637\u0648\u0631 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629 \u0648\u0627\u0644\u062a\u0648\u062c\u0647\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629.<\/p>\n<h3>\u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0625\u0637\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/h3>\n<p>\u062a\u0634\u0645\u0644 \u0625\u0637\u0627\u0631\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0639\u0627\u062f\u0629\u064b \u0637\u0628\u0642\u0627\u062a \u0627\u0633\u062a\u064a\u0639\u0627\u0628 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0645\u0630\u062c\u0629 \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u0648\u0648\u062d\u062f\u0627\u062a \u0627\u0644\u062a\u0646\u0641\u064a\u0630. \u064a\u062c\u0645\u0639 \u0627\u0633\u062a\u064a\u0639\u0627\u0628 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u063a\u0630\u064a\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062a\u0639\u062f\u062f\u0629\u060c \u0645\u062b\u0644 \u0623\u0646\u0638\u0645\u0629 CRM \u0648\u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0648\u064a\u0628\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0631\u062d\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646. \u062b\u0645 \u062a\u0637\u0628\u0642 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u062a\u0642\u0646\u064a\u0627\u062a \u0645\u062b\u0644 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u0646\u062d\u062f\u0627\u0631 \u0648\u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0639\u0635\u0628\u064a\u0629 \u0644\u0644\u062a\u0646\u0628\u0624 \u0628\u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0645\u062b\u0644 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 (CTR) \u0623\u0648 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0643\u0644 \u0627\u0643\u062a\u0633\u0627\u0628 (CPA). \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u064a\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u062c\u0632\u0626\u0629 \u0647\u0630\u0647 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0644\u0644\u062a\u0646\u0628\u0624 \u0628\u0623\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0645\u064a\u0632 \u0628\u0645\u062d\u062a\u0648\u0649 \u0645\u0648\u0644\u062f \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u062a\u062d\u0642\u0642 CTR \u0623\u0639\u0644\u0649 \u0628\u0646\u0633\u0628\u0629 15% \u0628\u064a\u0646 \u062c\u064a\u0644 \u0627\u0644\u0623\u0644\u0641\u064a\u0629 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0635\u0648\u0631 \u0627\u0644\u0645\u062e\u0632\u0646\u0629.<\/p>\n<ul>\n<li>\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u0644\u0646\u0634\u0631 \u0627\u0644\u0633\u0644\u0633.<\/li>\n<li>\u0627\u0644\u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u0644\u062a\u0648\u0633\u0639 \u0644\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0631\u0627\u0648\u062d \u0645\u0646 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0635\u063a\u064a\u0631\u0629 \u0625\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0629.<\/li>\n<li>\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0644\u0648\u0627\u0626\u062d \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0645\u062b\u0644 GDPR \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062c\u0647\u0648\u0644\u0629.<\/li>\n<\/ul>\n<h3>\u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u064a\u062f\u0648\u064a<\/h3>\n<p>\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0642\u0635\u0631 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u064a\u062f\u0648\u064a \u0641\u064a \u0627\u0644\u0633\u0631\u0639\u0629 \u0648\u0627\u0644\u062f\u0642\u0629\u060c \u062d\u064a\u062b \u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u062d\u0644\u0644\u064a\u0646 \u0627\u0644\u0628\u0634\u0631\u064a\u064a\u0646 \u0645\u0637\u0627\u0628\u0642\u0629 \u0642\u0648\u0629 \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a. \u062a\u0634\u064a\u0631 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u062d\u0633\u0646\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0642\u0644\u0644 \u0645\u0646 CPA \u0628\u0646\u0633\u0628\u0629 \u062a\u0635\u0644 \u0625\u0644\u0649 25%\u060c \u0643\u0645\u0627 \u0647\u0648 \u0645\u0648\u0636\u062d \u0641\u064a \u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0627\u0644\u0629 \u0645\u0646 \u0639\u0645\u0627\u0644\u0642\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0645\u062b\u0644 Amazon. \u062a\u0646\u0628\u0639 \u0647\u0630\u0647 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0645\u0646 \u0642\u062f\u0631\u0629 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0639\u0644\u0649 \u0627\u0644\u0642\u0636\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u064a\u0632\u0627\u062a \u0627\u0644\u0645\u062a\u0623\u0635\u0644\u0629 \u0641\u064a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0628\u0634\u0631\u064a\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u062a\u0648\u0632\u064a\u0639\u064b\u0627 \u0639\u0627\u062f\u0644\u064b\u0627 \u0644\u0644\u0645\u0648\u0627\u0631\u062f \u0639\u0628\u0631 \u0641\u0626\u0627\u062a \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629.<\/p>\n<h2>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/h2>\n<p>\u064a\u0645\u062b\u0644 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u062d\u062c\u0631 \u0627\u0644\u0632\u0627\u0648\u064a\u0629 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0628\u0645\u0631\u0627\u0642\u0628\u0629 \u0648\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0641\u0648\u0631\u064a\u064b\u0627. \u062a\u0642\u0636\u064a \u0647\u0630\u0647 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0623\u062e\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u062f\u0641\u0639\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u062a\u062f\u062e\u0644\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u0645\u064a \u0633\u0644\u0627\u0645\u0629 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u062a\u0639\u0638\u0645 \u0627\u0644\u062a\u0639\u0631\u0636 \u062e\u0644\u0627\u0644 \u0646\u0648\u0627\u0641\u0630 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0630\u0631\u0648\u0629.<\/p>\n<h3>\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0644\u0644\u0631\u0624\u0649 \u0627\u0644\u0641\u0648\u0631\u064a\u0629<\/h3>\n<p>\u062a\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062d\u062f\u064a\u062b\u0629\u060c \u0645\u062b\u0644 \u062a\u0644\u0643 \u0627\u0644\u0645\u062f\u0645\u062c\u0629 \u0641\u064a Adobe <a href=\"https:\/\/alienroad.com\/ai-optimization-2\/mastering-ai-advertising-optimization-for-google-business-profiles\/\">advertising<\/a> Cloud \u0623\u0648 Kenshoo\u060c \u062e\u0637\u0648\u0637 \u0623\u0646\u0627\u0628\u064a\u0628 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u062f\u0641\u0642 \u0644\u062a\u0642\u062f\u064a\u0645 \u0644\u0648\u062d\u0627\u062a \u062a\u062d\u0643\u0645 \u062d\u064a\u0629. \u062a\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0643\u0634\u0641 \u0627\u0644\u0634\u0630\u0648\u0630 \u0644\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u062e\u0641\u0636\u060c \u0645\u062b\u0644 \u0627\u0646\u062e\u0641\u0627\u0636 \u0645\u0641\u0627\u062c\u0626 \u0641\u064a CTR \u0623\u0642\u0644 \u0645\u0646 2%\u060c \u0648\u0627\u0642\u062a\u0631\u0627\u062d \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u062a\u0635\u062d\u064a\u062d\u064a\u0629 \u0645\u062b\u0644 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0644\u0625\u0628\u062f\u0627\u0639\u0627\u062a \u062c\u062f\u064a\u062f\u0629. \u0641\u064a \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0648\u0643\u0627\u0644\u0629 \u0633\u0641\u0631 \u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0646\u0642\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u0630\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u062e\u0641\u0636 \u0625\u0644\u0649 \u0635\u064a\u063a \u0633\u0637\u062d \u0627\u0644\u0645\u0643\u062a\u0628\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0628\u0646\u0633\u0628\u0629 18% \u0641\u064a \u0627\u0644\u062d\u062c\u0648\u0632\u0627\u062a \u062e\u0644\u0627\u0644 \u0633\u0627\u0639\u0627\u062a.<\/p>\n<table>\n<thead>\n<tr>\n<th>\u0627\u0644\u0645\u0642\u064a\u0627\u0633<\/th>\n<th>\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a<\/th>\n<th>\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0633\u0631\u0639\u0629 \u0627\u0644\u0645\u0639\u0627\u0644\u062c\u0629<\/td>\n<td>\u064a\u0648\u0645\u064a\/\u0623\u0633\u0628\u0648\u0639\u064a<\/td>\n<td>\u062b\u0648\u0627\u0646\u064d\/\u062f\u0642\u0627\u0626\u0642<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0644\u062f\u0642\u0629<\/td>\n<td>70-80%<\/td>\n<td>90%+<\/td>\n<\/tr>\n<tr>\n<td>\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641<\/td>\n<td>\u0642\u0644\u064a\u0644<\/td>\n<td>\u0627\u0646\u062e\u0641\u0627\u0636 15-30%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u062d\u0645\u0644\u0629<\/h3>\n<p>\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u062f\u064a\u0645 \u0631\u0624\u064a\u0629 \u062f\u0642\u064a\u0642\u0629 \u0644\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u062b\u0644 \u062d\u0635\u0629 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0648\u062f\u0631\u062c\u0627\u062a \u0627\u0644\u062c\u0648\u062f\u0629\u060c \u064a\u0639\u0632\u0632 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0631\u0646\u0629. \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0637\u064a\u0631\u0627\u0646\u060c \u0645\u062b\u0644 \u0625\u0639\u0627\u062f\u0629 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0645\u0646 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0646\u062e\u0641\u0636\u060c \u0645\u0645\u0627 \u064a\u062d\u0633\u0646 ROAS \u0627\u0644\u0639\u0627\u0645 \u0628\u0646\u0633\u0628\u0629 \u0645\u062a\u0648\u0633\u0637\u0629 22%\u060c \u0648\u0641\u0642\u064b\u0627 \u0644\u062a\u0642\u0627\u0631\u064a\u0631 HubSpot \u0627\u0644\u0623\u062e\u064a\u0631\u0629.<\/p>\n<h2>\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0628\u062a\u0643\u0627\u0631\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/h2>\n<p>\u064a\u062a\u0645 \u062a\u0639\u0632\u064a\u0632 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u0634\u0643\u0644 \u0639\u0645\u064a\u0642 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0646 \u062d\u0645\u0644\u0627\u062a \u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0628\u0634\u0643\u0644 \u0645\u0641\u0631\u0637 \u062a\u062a\u062d\u062f\u062b \u0645\u0628\u0627\u0634\u0631\u0629 \u0625\u0644\u0649 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0623\u0641\u0631\u0627\u062f. \u062a\u0642\u0648\u0645 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0628\u062a\u0641\u0643\u064a\u0643 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0644\u0625\u0646\u0634\u0627\u0621 \u0645\u064a\u0643\u0631\u0648-\u0623\u0642\u0633\u0627\u0645 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0639\u0648\u0627\u0645\u0644 \u0633\u0644\u0648\u0643\u064a\u0629 \u0648\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0648\u0646\u0641\u0633\u064a\u0629\u060c \u0645\u062a\u062c\u0627\u0648\u0632\u0629 \u0628\u0643\u062b\u064a\u0631 \u0627\u0644\u0641\u0626\u0627\u062a \u0627\u0644\u0639\u0631\u064a\u0636\u0629 \u0644\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a.<\/p>\n<h3>\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629<\/h3>\n<p>\u062a\u0642\u0648\u0645 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a \u0645\u062b\u0644 \u0627\u0644\u062a\u062c\u0645\u064a\u0639 \u0648\u0627\u0644\u062a\u0635\u0641\u064a\u0629 \u0627\u0644\u062a\u0639\u0627\u0648\u0646\u064a\u0629 \u0628\u062a\u0634\u063a\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u0623\u0642\u0633\u0627\u0645. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062a\u062d\u062f\u064a\u062f \u0642\u0633\u0645 \u0645\u0646 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0627\u0644\u0648\u0627\u0639\u064a\u0646 \u0628\u064a\u0626\u064a\u064b\u0627 \u0627\u0644\u0630\u064a\u0646 \u064a\u0633\u062a\u062c\u064a\u0628\u0648\u0646 \u0628\u0646\u0633\u0628\u0629 40% \u0623\u0641\u0636\u0644 \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629\u060c \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0648\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u062a\u0635\u0641\u062d. \u062a\u0638\u0647\u0631 \u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u060c \u0645\u0642\u062a\u0631\u062d\u0629 \u0635\u0648\u0631\u064b\u0627 \u0623\u0648 \u0646\u0633\u062e\u064b\u0627 \u0645\u062e\u0635\u0635\u0629 \u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u062f\u0631\u062c\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0648\u064a\u0642\u0644\u0644 \u0645\u0646 \u0625\u0631\u0647\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/p>\n<ul>\n<li>\u062a\u0642\u0633\u064a\u0645 \u0633\u0644\u0648\u0643\u064a: \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0644\u0644\u062a\u0646\u0628\u0624 \u0628\u0627\u0644\u0646\u064a\u0629.<\/li>\n<li>\u0646\u0645\u0630\u062c\u0629 \u0645\u0634\u0627\u0628\u0647\u0629: \u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u0644\u0641\u0627\u062a \u0645\u0634\u0627\u0628\u0647\u0629 \u0628\u062f\u0642\u0629 85%.<\/li>\n<li>\u0645\u0644\u0641\u0627\u062a \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629: \u062a\u062d\u062f\u064a\u062b \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0645\u0639 \u062a\u0637\u0648\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/li>\n<\/ul>\n<h3>\u0642\u064a\u0627\u0633 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0642\u0633\u064a\u0645<\/h3>\n<p>\u064a\u062a\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u062b\u0644 \u062a\u062f\u0627\u062e\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644. \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0631\u0649 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062a\u062d\u0633\u0646\u064b\u0627 \u0641\u064a \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u0646\u0633\u0628\u0629 35%\u060c \u0643\u0645\u0627 \u0647\u0648 \u0645\u0648\u0636\u062d \u0641\u064a \u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0646\u0641\u064a\u0630\u0627\u062a \u0645\u062c\u0645\u0648\u0639\u0629 Oracle \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/p>\n<h2>\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/h2>\n<p>\u064a\u062a\u0641\u0648\u0642 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u062f\u0641\u0639 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0647\u064a\u0626\u0629 \u0627\u0644\u0642\u0645\u0639 \u0628\u0623\u0643\u0645\u0644\u0647\u060c \u0645\u0646 \u0627\u0644\u0648\u0639\u064a \u0625\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621. \u064a\u062d\u062f\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643 \u0648\u064a\u0646\u0634\u0631 \u062a\u062f\u062e\u0644\u0627\u062a \u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0646\u062d\u0648 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0631\u063a\u0648\u0628\u0629.<\/p>\n<h3>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a<\/h3>\n<p>\u062a\u0634\u0645\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u060c \u062d\u064a\u062b \u064a\u0648\u0644\u062f \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0632\u064a\u0627\u062f\u0629 \u0646\u0633\u0628 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a \u0627\u0644\u0645\u0639\u062f\u0644\u0629 \u0639\u0628\u0631 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0631\u0641\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0628\u0646\u0633\u0628\u0629 28% \u0641\u064a \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u062b\u0644 \u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0623\u0632\u064a\u0627\u0621. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u062a\u0642\u0648\u0645 \u062a\u0633\u0644\u0633\u0644\u0627\u062a \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u062a\u0639\u0632\u064a\u0632\u064a \u0628\u062a\u062d\u062f\u064a\u062f \u0623\u0648\u0644\u0648\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0630\u0648\u064a \u0627\u0644\u0646\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0638\u0647\u0648\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u0644\u062d\u0638\u0627\u062a \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u0629 \u0644\u0627\u0644\u062a\u0642\u0627\u0637 25% \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/p>\n<p>\u0644\u062a\u0639\u0632\u064a\u0632 ROAS \u0623\u0643\u062b\u0631\u060c \u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0646\u0645\u0627\u0630\u062c \u0646\u0633\u0628\u0629 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0644\u0645\u0633 \u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0628\u062f\u0642\u0629 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u0645\u0646\u0639 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0632\u0627\u0626\u062f \u0644\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0632\u0627\u0626\u0641\u0629. \u062a\u0631\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0646\u0641\u0630 \u0647\u0630\u0647 ROAS \u062a\u0631\u062a\u0641\u0639 \u0645\u0646 \u0646\u0633\u0628 3:1 \u0625\u0644\u0649 5:1 \u0631\u0648\u062a\u064a\u0646\u064a\u064b\u0627.<\/p>\n<h3>\u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0627\u0644\u0629 \u0648\u0645\u0642\u0627\u064a\u064a\u0633<\/h3>\n<p>\u0634\u0631\u0643\u0629 \u0628\u0631\u0645\u062c\u064a\u0627\u062a B2B\u060c \u0628\u0639\u062f \u062a\u0628\u0646\u064a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u0623\u0628\u0644\u063a\u062a \u0639\u0646 \u0632\u064a\u0627\u062f\u0629 \u0628\u0646\u0633\u0628\u0629 42% \u0641\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0645\u0624\u0647\u0644\u064a\u0646\u060c \u0645\u0639 \u0627\u0646\u062e\u0641\u0627\u0636 CPA \u0625\u0644\u0649 45 \u062f\u0648\u0644\u0627\u0631\u064b\u0627 \u0645\u0646 78 \u062f\u0648\u0644\u0627\u0631\u064b\u0627. \u062a\u0624\u0643\u062f \u0647\u0630\u0647 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062f\u0648\u0631 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u064a\u0633 \u0641\u064a \u0627\u0644\u0645\u0643\u0627\u0633\u0628 \u0627\u0644\u062a\u062f\u0631\u064a\u062c\u064a\u0629 \u0641\u062d\u0633\u0628 \u0628\u0644 \u0641\u064a \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u064a.<\/p>\n<h2>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0622\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u064a<\/h2>\n<p>\u062a\u0645\u062b\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0622\u0644\u064a\u0629 \u062c\u0627\u0646\u0628\u064b\u0627 \u0645\u062d\u0648\u0631\u064a\u064b\u0627 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0646\u0634\u0631 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0628\u0643\u0641\u0627\u0621\u0629 \u062f\u0648\u0646 \u0625\u0634\u0631\u0627\u0641 \u0645\u0633\u062a\u0645\u0631. \u062a\u0642\u0648\u0645 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0628\u0645\u062d\u0627\u0643\u0627\u0629 \u0622\u0644\u0627\u0641 \u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a \u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u062b\u0627\u0644\u064a\u060c \u0645\u0648\u0627\u0632\u0646\u0629 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0648\u0627\u0644\u0645\u0643\u0627\u0641\u0622\u062a \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062a\u0642\u0644\u0628\u0629.<\/p>\n<h3>\u0622\u0644\u064a\u0627\u062a \u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629<\/h3>\n<p>\u062a\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u062d\u0644\u0648\u0644 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0644\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0639\u0631\u0648\u0636 \u0648\u0625\u064a\u0642\u0627\u0639\u0647\u0627 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u0645\u0645\u0627 \u064a\u0645\u0646\u0639 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0632\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0646\u062e\u0641\u0636\u0629. \u0644\u062d\u0645\u0644\u0629 \u0628\u0645\u064a\u0632\u0627\u0646\u064a\u0629 100,000 \u062f\u0648\u0644\u0627\u0631\u060c \u0642\u062f \u064a\u0646\u0642\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a 30% \u0625\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0641\u064a \u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0623\u0633\u0628\u0648\u0639 \u0625\u0630\u0627 \u0623\u0638\u0647\u0631\u062a ROAS \u0623\u0639\u0644\u0649 \u0628\u06402.5 \u0645\u0631\u0629\u060c \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u062d\u062f\u0648\u062f \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0644\u062a\u062c\u0646\u0628 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0642.<\/p>\n<table>\n<thead>\n<tr>\n<th>\u0637\u0631\u064a\u0642\u0629 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629<\/th>\n<th>\u064a\u062f\u0648\u064a<\/th>\n<th>\u0622\u0644\u064a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0627\u0644\u0643\u0641\u0627\u0621\u0629<\/td>\n<td>\u0645\u062a\u063a\u064a\u0631\u060c \u0639\u0631\u0636\u0629 \u0644\u0644\u0623\u062e\u0637\u0627\u0621<\/td>\n<td>\u0645\u0633\u062a\u0645\u0631\u060c \u0645\u062f\u0639\u0648\u0645 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/td>\n<\/tr>\n<tr>\n<td>\u062a\u062d\u0633\u064a\u0646 ROAS<\/td>\n<td>\u0627\u0644\u0623\u0633\u0627\u0633\u064a<\/td>\n<td>+25-40%<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u062f\u062e\u0644 \u0627\u0644\u0628\u0634\u0631\u064a<\/td>\n<td>\u0639\u0627\u0644\u064a<\/td>\n<td>\u0645\u0646\u062e\u0641\u0636<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u0648\u0633\u0639<\/h3>\n<p>\u0639\u0646\u062f \u062f\u0645\u062c\u0647\u0627 \u0645\u0639 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u062a\u062e\u0644\u0642 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0622\u0644\u064a\u0629 \u062d\u0644\u0642\u0629 \u062a\u063a\u0630\u064a\u0629 \u0631\u0627\u062c\u0639\u0629 \u062a\u0647\u064a\u0626 \u0627\u0644\u062a\u062e\u0635\u064a\u0635\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0641\u0648\u0627\u0626\u062f \u0645\u0631\u0643\u0628\u0629 \u0639\u0628\u0631 \u062d\u0645\u0644\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629.<\/p>\n<h2>\u0622\u0641\u0627\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/h2>\n<p>\u0628\u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0623\u0645\u0627\u0645\u060c \u064a\u0639\u062f \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u062a\u0643\u0627\u0645\u0644 \u0623\u0643\u0628\u0631 \u0645\u0639 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0645\u062b\u0644 \u0627\u0644\u062d\u0648\u0633\u0628\u0629 \u0627\u0644\u062d\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0628\u0644\u0648\u0643\u0634\u064a\u0646 \u0644\u0644\u062a\u062d\u0642\u0642 \u0627\u0644\u0622\u0645\u0646 \u0648\u0627\u0644\u0644\u0627\u0645\u0631\u0643\u0632\u064a \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a. \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u0637\u064a \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u064a\u0648\u0645 \u0633\u062a\u0643\u0648\u0646 \u0641\u064a \u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u0641\u064a \u0639\u0635\u0631 \u062d\u064a\u062b \u064a\u062d\u062f\u062f \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0641\u0631\u0637 \u0648\u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062d\u0648\u0627\u0641 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0628\u0646\u0649 \u062a\u062d\u062a\u064a\u0629 \u0642\u0648\u064a\u0629 \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0648\u0642\u0639 \u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0641\u064a \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u060c \u0645\u062b\u0644 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0645\u062a\u0632\u0627\u064a\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0631\u0643\u0632\u0629 \u0639\u0644\u0649 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629\u060c \u0648\u062a\u0645\u0648\u0636\u0639 \u0623\u0646\u0641\u0633\u0647\u0645 \u0644\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645.<\/p>\n<p>\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629\u060c \u062a\u0628\u0631\u0632 Alien Road \u0643\u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u0631\u0627\u0626\u062f\u0629 \u062a\u0648\u062c\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0639\u0642\u064a\u062f\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a. \u064a\u0642\u062f\u0645 \u062e\u0628\u0631\u0627\u0624\u0646\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u062e\u0635\u0635\u0629 \u062a\u062f\u0645\u062c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u0648\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u062f\u0642\u064a\u0642\u060c \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0622\u0644\u064a\u0629 \u0644\u062f\u0641\u0639 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u0639\u0627\u0626\u062f ROAS \u0627\u0644\u0645\u062a\u0641\u0648\u0642. \u0627\u0634\u0631\u0643 \u0645\u0639 Alien Road \u0644\u0631\u0641\u0639 \u062d\u0645\u0644\u0627\u062a\u0643\u061b \u062d\u062f\u062f \u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u064a\u0648\u0645 \u0644\u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u062c\u0647\u0648\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643.<\/p>\n<h2>\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629 \u062d\u0648\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646<\/h2>\n<h3>\u0645\u0627 \u0647\u0648 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u061f<\/h3>\n<p>\u064a\u0634\u064a\u0631 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0625\u0644\u0649 \u062a\u0637\u0628\u064a\u0642 \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u062a\u0639\u0632\u064a\u0632 \u0641\u0639\u0627\u0644\u064a\u0629 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629. \u064a\u0634\u0645\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a \u0644\u0623\u062a\u0645\u062a\u0629 \u0648\u062a\u0647\u064a\u0626\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u0639\u0631\u0648\u0636 \u0648\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0643\u0641\u0627\u0621\u0629 \u0623\u0639\u0644\u0649 \u0648\u0639\u0648\u0627\u0626\u062f \u0623\u0641\u0636\u0644 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/p>\n<h3>\u0643\u064a\u0641 \u064a\u062d\u0633\u0646 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u061f<\/h3>\n<p>\u064a\u0633\u0645\u062d \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0628\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0639\u0627\u0644\u062c\u0629 \u062a\u062f\u0641\u0642\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u064a\u0629 \u0644\u0643\u0634\u0641 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u0634\u0630\u0648\u0630 \u0641\u0648\u0631\u064b\u0627. \u0647\u0630\u0627 \u064a\u0633\u0645\u062d \u0628\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0641\u0648\u0631\u064a\u0629\u060c \u0645\u062b\u0644 \u0625\u064a\u0642\u0627\u0641 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u062e\u0641\u0636\u060c \u0648\u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062d\u0633\u0646 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062d\u0645\u0644\u0629 \u0628\u0646\u0633\u0628\u0629 \u062a\u0635\u0644 \u0625\u0644\u0649 20% \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u064a\u062f\u0648\u064a\u0629 \u0627\u0644\u0645\u062a\u0623\u062e\u0631\u0629.<\/p>\n<h3>\u0645\u0627 \u0647\u0648 \u062f\u0648\u0631 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u061f<\/h3>\n<p>\u064a\u0642\u0633\u0645 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0625\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0631\u0624\u0649 \u0645\u062f\u0641\u0648\u0639\u0629 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0632\u0632 \u0627\u0644\u062a\u0641\u0627\u0639\u0644. \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0628\u0646\u0633\u0628\u0629 30-50% \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0637\u0631\u0642 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0627\u0645\u0629.<\/p>\n<h3>\u0644\u0645\u0627\u0630\u0627 \u064a\u0643\u0648\u0646 \u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u062d\u0627\u0633\u0645\u064b\u0627 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0645\u062f\u0641\u0648\u0639 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u061f<\/h3>\n<p>\u064a\u0643\u0648\u0646 \u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u062d\u064a\u0648\u064a\u064b\u0627 \u0644\u0623\u0646\u0647 \u064a\u0624\u062b\u0631 \u0645\u0628\u0627\u0634\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0627\u0644\u0643\u0641\u0627\u0621\u0629. \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0645\u062b\u0644 \u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629\u060c \u062a\u0648\u062c\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0628\u0631 \u0627\u0644\u0642\u0645\u0639 \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u063a\u0627\u0644\u0628\u064b\u0627 \u0625\u0644\u0649 \u0645\u0639\u062f\u0644\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u0623\u0639\u0644\u0649 \u0628\u0646\u0633\u0628\u0629 25-40% \u0648\u062a\u062d\u0633\u064a\u0646 ROAS.<\/p>\n<h3>\u0643\u064a\u0641 \u062a\u0639\u0645\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0622\u0644\u064a\u0629 \u0645\u0639 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u061f<\/h3>\n<p>\u062a\u0633\u062a\u062e\u062f\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0622\u0644\u064a\u0629 \u0645\u0639 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u062a\u0646\u0628\u0624\u064a\u0629 \u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u064b\u0627 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621. \u0647\u0630\u0627 \u064a\u0636\u0645\u0646 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0623\u0645\u062b\u0644\u060c \u0645\u0645\u0627 \u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u0644\u0647\u062f\u0631 \u0648\u064a\u062d\u0642\u0642 \u0645\u0643\u0627\u0633\u0628 ROAS \u0628\u0646\u0633\u0628\u0629 15-35% \u0641\u064a \u0627\u0644\u0645\u0646\u0627\u0638\u0631 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629.<\/p>\n<h3>\u0645\u0627 \u0647\u064a \u0641\u0648\u0627\u0626\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629\u061f<\/h3>\n<p>\u062a\u0633\u062a\u0641\u064a\u062f \u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0645\u0648\u0644\u062f\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u0630\u064a \u0635\u0644\u0629\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u0644\u062b\u0642\u0629. \u0647\u0630\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u0641\u0627\u0639\u0644 \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u0623\u0639\u0644\u0649\u060c \u0645\u0639 \u062f\u0631\u0627\u0633\u0627\u062a \u062a\u0638\u0647\u0631 \u0632\u064a\u0627\u062f\u0627\u062a \u062a\u0635\u0644 \u0625\u0644\u0649 19% \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0646 \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0645\u062e\u0635\u0635\u0629.<\/p>\n<h3>\u0643\u064a\u0641 \u064a\u0639\u0632\u0632 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a ROAS \u0641\u064a \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u061f<\/h3>\n<p>\u064a\u0639\u0632\u0632 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a ROAS \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0647\u064a\u0626\u0629 \u0643\u0644 \u0639\u0646\u0635\u0631 \u0641\u064a \u0627\u0644\u062d\u0645\u0644\u0629\u060c \u0645\u0646 \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0639\u0631\u0648\u0636 \u0625\u0644\u0649 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0627\u062a. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0641\u0631\u0635 \u0630\u0627\u062a \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629\u060c \u064a\u0645\u0643\u0646\u0647 \u0631\u0641\u0639 ROAS \u0645\u0646 \u0646\u0633\u0628 3:1 \u0627\u0644\u0642\u064a\u0627\u0633\u064a\u0629 \u0625\u0644\u0649 5:1 \u0623\u0648 \u0623\u0639\u0644\u0649\u060c \u0643\u0645\u0627 \u0647\u0648 \u0645\u0648\u0636\u062d \u0641\u064a \u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0627\u0644\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/p>\n<h3>\u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u062a\u062a\u0628\u0639\u0647\u0627 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u061f<\/h3>\n<p>\u062a\u0634\u0645\u0644 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 CTR \u0648CPA \u0648ROAS \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644. \u062a\u0648\u0641\u0631 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062a\u062a\u0628\u0639\u064b\u0627 \u062f\u0642\u064a\u0642\u064b\u0627 \u0644\u0647\u0630\u0647\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0628\u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a\u060c \u0645\u062b\u0644 \u0632\u064a\u0627\u062f\u0629 ROAS \u0628\u0646\u0633\u0628\u0629 22%\u060c \u0648\u062a\u0647\u064a\u0626\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u0641\u0642\u064b\u0627 \u0644\u0630\u0644\u0643.<\/p>\n<h3>\u0647\u0644 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u0646\u0627\u0633\u0628 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629\u061f<\/h3>\n<p>\u0646\u0639\u0645\u060c \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u062a\u0627\u062d \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0645\u062b\u0644 Google Ads Smart Bidding. \u064a\u0648\u0627\u0632\u0646 \u0627\u0644\u0645\u0644\u0639\u0628 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0645\u0639\u0642\u062f\u0629\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0646 \u0645\u0643\u0627\u0633\u0628 \u0643\u0641\u0627\u0621\u0629 \u0628\u0646\u0633\u0628\u0629 20-30% \u062f\u0648\u0646 \u0641\u0631\u0642 \u0643\u0628\u064a\u0631\u0629.<\/p>\n<h3>\u0643\u064a\u0641 \u064a\u062a\u0639\u0627\u0645\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u0639 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0641\u064a \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u061f<\/h3>\n<p>\u064a\u0636\u0645\u0646 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0641\u064a \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u062c\u0647\u0648\u0644\u0629 \u0648\u0645\u062c\u0645\u0639\u0629 \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0644\u0648\u0627\u0626\u062d \u0645\u062b\u0644 CCPA. \u062a\u0642\u0646\u064a\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0641\u064a\u062f\u0631\u0627\u0644\u064a \u062a\u0633\u0645\u062d \u0628\u0627\u0644\u0631\u0624\u0649 \u062f\u0648\u0646 \u0643\u0634\u0641 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0623\u0641\u0631\u0627\u062f\u060c \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a\u0629.<\/p>\n<h3>\u0645\u0627 \u0647\u064a \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0646\u0634\u0623 \u0641\u064a \u062a\u0646\u0641\u064a\u0630 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u061f<\/h3>\n<p>\u062a\u0634\u0645\u0644 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0645\u0634\u0643\u0644\u0627\u062a \u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0639\u0642\u064a\u062f\u0627\u062a \u0627\u0644\u062a\u0643\u0627\u0645\u0644. \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u063a\u0644\u0628 \u0639\u0644\u0649 \u0647\u0630\u0647 \u062e\u0637\u0648\u0637 \u0623\u0646\u0627\u0628\u064a\u0628 \u0628\u064a\u0627\u0646\u0627\u062a \u0646\u0638\u064a\u0641\u0629 \u0648\u0625\u0631\u0634\u0627\u062f \u062e\u0628\u0631\u0627\u0621\u060c \u0648\u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062d\u0642\u0642 \u0623\u062f\u0627\u0621\u064b \u0623\u0641\u0636\u0644 \u0628\u0646\u0633\u0628\u0629 25% \u0628\u0645\u062c\u0631\u062f \u0627\u0644\u062d\u0644.<\/p>\n<h3>\u0647\u0644 \u064a\u0645\u0643\u0646 \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0623\u062f\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u061f<\/h3>\n<p>\u064a\u062a\u0646\u0628\u0623 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0628\u0623\u062f\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0645\u0627\u0630\u062c \u0645\u062f\u0631\u0628\u0629 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0627\u0631\u064a\u062e\u064a\u0629 \u0644\u0644\u062a\u0646\u0628\u0624 \u0628\u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u062b\u0644 CTR. \u062a\u062f\u0639\u0645 \u0647\u0630\u0647 \u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u062d\u0633\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u0646\u0633\u0628\u0629 18-25% \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629.<\/p>\n<h3>\u0644\u0645\u0627\u0630\u0627 \u064a\u062a\u0645 \u062f\u0645\u062c \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u0639 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629\u061f<\/h3>\n<p>\u064a\u062a\u0645 \u062a\u0639\u0632\u064a\u0632 \u062f\u0645\u062c \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u0639 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0645\u062b\u0644 Meta \u0623\u0648 Google<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0641\u064a \u0627\u0644\u0645\u0646\u0627\u0638\u0631 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 \u0627\u0644\u0645\u062a\u0637\u0648\u0631\u0629 \u0628\u0633\u0631\u0639\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u064a\u0628\u0631\u0632 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0643\u0642\u0648\u0629 \u062a\u062d\u0648\u064a\u0644\u064a\u0629\u060c \u062a\u0645\u0643\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u062a\u0647\u064a\u0626\u0629 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627 \u0628\u062f\u0642\u0629 \u0648\u0643\u0641\u0627\u0621\u0629 \u063a\u064a\u0631 \u0645\u0633\u0628\u0648\u0642\u0629. \u064a\u0633\u062a\u0641\u064a\u062f \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0645\u0646 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u062a\u062d\u0644\u064a\u0644 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0628\u064a\u0627\u0646\u0627\u062a \u0647\u0627\u0626\u0644\u0629\u060c \u0648\u062a\u0648\u0642\u0639 \u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u060c \u0648\u0623\u062a\u0645\u062a\u0629 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u064a \u0627\u0639\u062a\u0645\u062f\u062a \u062a\u0642\u0644\u064a\u062f\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u062d\u062f\u0633 \u0627\u0644\u0628\u0634\u0631\u064a. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0645\u062c \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a\u060c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1182],"tags":[546],"class_list":["post-48610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-advertising-optimization-2","tag-ai-3"],"acf":[],"_links":{"self":[{"href":"https:\/\/alienroad.com\/ar\/wp-json\/wp\/v2\/posts\/48610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alienroad.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/ar\/wp-json\/wp\/v2\/comments?post=48610"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/ar\/wp-json\/wp\/v2\/posts\/48610\/revisions"}],"predecessor-version":[{"id":48613,"href":"https:\/\/alienroad.com\/ar\/wp-json\/wp\/v2\/posts\/48610\/revisions\/48613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/ar\/wp-json\/wp\/v2\/media\/44402"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/ar\/wp-json\/wp\/v2\/media?parent=48610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/ar\/wp-json\/wp\/v2\/categories?post=48610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/ar\/wp-json\/wp\/v2\/tags?post=48610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}