{"id":66661,"date":"2026-04-02T21:05:28","date_gmt":"2026-04-02T21:05:28","guid":{"rendered":"https:\/\/alienroad.com\/%d8%ba%d9%8a%d8%b1-%d9%85%d8%b5%d9%86%d9%81\/mastering-local-seo-small-businesses-3\/"},"modified":"2026-04-03T22:02:51","modified_gmt":"2026-04-03T22:02:51","slug":"mastering-local-seo-small-businesses-3","status":"publish","type":"post","link":"https:\/\/alienroad.com\/ar\/seo-2\/mastering-local-seo-small-businesses-3\/","title":{"rendered":"\u0625\u062a\u0642\u0627\u0646 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062d\u0644\u064a: \u062f\u0644\u064a\u0644 \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629 \u0644\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0635\u063a\u064a\u0631\u0629"},"content":{"rendered":"<div class=\"toc\">\n<h2>\u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a<\/h2>\n<ul>\n<li>\u0641\u0647\u0645 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\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0648\u0627\u0644\u0623\u062c\u0648\u0628\u0629\u061b \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0627\u0644\u0645\u0633\u0628\u0642\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u062a\u0642\u0644\u0644 \u0645\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f. \u062f\u0645\u062c \u0645\u0639 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0639\u0628\u0631 \u0639\u0644\u0627\u0645\u0627\u062a schema \u064a\u0639\u0632\u0632 \u0627\u0644\u062a\u0631\u062a\u064a\u0628\u0627\u062a \u0623\u0643\u062b\u0631. \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u062e\u0635\u0635 30 \u062f\u0642\u064a\u0642\u0629 \u0623\u0633\u0628\u0648\u0639\u064a\u064b\u0627 \u0644\u0647\u0630\u0627 \u062a\u0631\u0649 \u0641\u0648\u0627\u0626\u062f \u0645\u062a\u0631\u0627\u0643\u0645\u0629. \u0625\u062a\u0642\u0627\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0644\u0641 \u064a\u0641\u062a\u062d \u0628\u0648\u0627\u0628\u0629 \u0627\u0644\u0647\u064a\u0645\u0646\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629.<\/p>\n<h2 id=\"section-3\">\u0625\u062c\u0631\u0627\u0621 \u0628\u062d\u062b \u0641\u0639\u0627\u0644 \u0639\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062d\u0644\u064a<\/h2>\n<p>\u064a\u062d\u062f\u062f \u0628\u062d\u062b \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062d\u0644\u064a \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0645\u062b\u0644 &#8220;\u0637\u0628\u064a\u0628 \u0623\u0633\u0646\u0627\u0646 \u0641\u064a \u0648\u0633\u0637 \u0634\u064a\u0643\u0627\u063a\u0648&#8221; \u0627\u0644\u062a\u064a \u062a\u0637\u0627\u0628\u0642 \u0646\u064a\u0629 \u0627\u0644\u0628\u0627\u062d\u062b. \u062a\u0643\u0634\u0641 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 Google Keyword Planner \u0639\u0646 \u062d\u062c\u0645 \u0627\u0644\u0628\u062d\u062b\u060c \u062d\u064a\u062b \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0644\u062f\u064a\u0647\u0627 100-1,000 \u0628\u062d\u062b \u0634\u0647\u0631\u064a \u0644\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629. \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0630\u064a\u0644 \u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u061b \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c &#8220;\u0625\u0635\u0644\u0627\u062d \u0633\u064a\u0627\u0631\u0627\u062a \u0645\u064a\u0633\u0648\u0631 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0633\u064a\u0627\u062a\u0644&#8221; \u064a\u062d\u0648\u0644 \u0623\u0641\u0636\u0644 \u0645\u0646 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0639\u0631\u064a\u0636\u0629. \u0628\u062f\u0648\u0646 \u0627\u0644\u0628\u062d\u062b\u060c \u062a\u0641\u0648\u062a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0647\u062f\u0641\u060c \u062d\u064a\u062b \u062a\u0633\u062a\u062e\u062f\u0645 70% \u0645\u0646 \u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0645\u0648\u0627\u0642\u0639 \u0645\u062d\u062f\u062f\u0629 \u0648\u0641\u0642\u064b\u0627 \u0644\u0628\u064a\u0627\u0646\u0627\u062a Ahrefs.<\/p>\n<p>\u062d\u0644\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 SpyFu \u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0639\u0628\u0627\u0631\u0627\u062a \u062a\u0631\u062a\u064a\u0628\u0647\u0645. \u0642\u062f \u064a\u0643\u062a\u0634\u0641 \u0645\u0642\u0647\u0649 &#8220;\u0644\u0627\u062a\u064a\u0647 \u0646\u0628\u0627\u062a\u064a \u0628\u0627\u0644\u0642\u0631\u0628 \u0645\u0646\u064a&#8221; \u064a\u062f\u0641\u0639 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u062e\u0644\u0627\u0644 \u0627\u0644\u0635\u0628\u0627\u062d. \u062f\u0645\u062c \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0644\u0644\u0628\u062d\u062b \u0627\u0644\u0635\u0648\u062a\u064a\u060c \u0627\u0644\u0630\u064a \u064a\u0634\u0643\u0644 \u0627\u0644\u0622\u0646 20% \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0648\u0641\u0642\u064b\u0627 \u0644\u0640 ComScore. \u0647\u0630\u0627 \u064a\u0636\u0645\u0646 \u0627\u0644\u062a\u063a\u0637\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0648\u0627\u0644\u0645\u0633\u0627\u0639\u062f\u064a\u0646 \u0645\u062b\u0644 Siri.<\/p>\n<h3>\u0623\u062f\u0648\u0627\u062a \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u0644\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629<\/h3>\n<p>\u0623\u062f\u0648\u0627\u062a \u0645\u062c\u0627\u0646\u064a\u0629 \u0645\u062b\u0644 Google Trends \u062a\u0642\u0627\u0631\u0646 \u0627\u0644\u0634\u0639\u0628\u064a\u0629 \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629\u061b &#8220;\u0635\u0627\u0644\u0648\u0646 \u062d\u0644\u0627\u0642\u0629&#8221; \u064a\u0635\u0644 \u0625\u0644\u0649 \u0630\u0631\u0648\u062a\u0647 \u0641\u064a \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062d\u0636\u0631\u064a\u0629. \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0645\u062b\u0644 Moz Local \u062a\u0648\u0641\u0631 \u0641\u0631\u0635 \u0627\u0633\u062a\u0634\u0647\u0627\u062f \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629. \u062a\u0627\u0628\u0639 \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629\u2014\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u062d\u0644\u0627\u062a \u0627\u0644\u0639\u0637\u0644\u0627\u062a\u060c &#8220;\u062a\u0648\u0635\u064a\u0644 \u0634\u062c\u0631\u0629 \u0639\u064a\u062f \u0627\u0644\u0645\u064a\u0644\u0627\u062f&#8221; \u064a\u0632\u062f\u0627\u062f \u0641\u064a \u062f\u064a\u0633\u0645\u0628\u0631. \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u064a \u062a\u0637\u0628\u0642 \u0647\u0630\u0627 \u062a\u0631\u0649 \u0632\u064a\u0627\u062f\u0629 \u0628\u0646\u0633\u0628\u0629 40% \u0641\u064a \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631\u060c \u0648\u0641\u0642\u064b\u0627 \u0644\u0640 Search Engine Journal.<\/p>\n<p>\u062f\u0645\u062c \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0641\u064a \u0627\u0644\u062a\u0642\u0648\u064a\u0645\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0648\u0649. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u062a\u062c\u0631 \u0645\u062a\u062e\u0635\u0635\u060c \u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0645\u062f\u0648\u0646\u0629 \u0639\u0646 &#8220;\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0644\u0627\u0628\u0633 \u0644\u0644\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u0645\u062d\u0644\u064a\u0629&#8221; \u062a\u0628\u0646\u064a \u0627\u0644\u0633\u0644\u0637\u0629. \u0631\u0627\u0642\u0628 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Google Analytics \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0642\u0648\u0627\u0626\u0645 \u0631\u0628\u0639 \u0633\u0646\u0648\u064a\u064b\u0627. \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0643\u0631\u0627\u0631\u064a\u0629 \u062a\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062d\u0644\u064a \u0630\u0627\u062a \u0635\u0644\u0629 \u0648\u0641\u0639\u0627\u0644\u0629.<\/p>\n<p>\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a\u0629 \u062a\u062a\u062c\u0646\u0628 \u062d\u0634\u0648 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629\u060c \u0627\u0644\u0630\u064a \u064a\u0639\u0627\u0642\u0628\u0647 \u062c\u0648\u062c\u0644. \u0647\u062f\u0641 \u0644\u0643\u062b\u0627\u0641\u0629 \u0637\u0628\u064a\u0639\u064a\u0629 \u0628\u0646\u0633\u0628\u0629 1-2%. \u0623\u0645\u062b\u0644\u0629 \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u062a\u0638\u0647\u0631 \u0623\u0646 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062b\u0644\u0627\u062b\u0629 \u0627\u0644\u0623\u0648\u0644\u0649. \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629\u060c \u062a\u062f\u0641\u0639 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0624\u0647\u0644\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0635\u063a\u064a\u0631\u0629.<\/p>\n<table style=\"max-width:100%;border-collapse:collapse\">\n<thead>\n<tr>\n<th>\u0623\u062f\u0627\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629<\/th>\n<th>\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/th>\n<th>\u0627\u0644\u062a\u0643\u0644\u0641\u0629<\/th>\n<th>\u0627\u0644\u0623\u0641\u0636\u0644 \u0644\u0640<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Google Keyword Planner<\/td>\n<td>\u062d\u062c\u0645 \u0627\u0644\u0628\u062d\u062b\u060c \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629<\/td>\n<td>\u0645\u062c\u0627\u0646\u064a<\/td>\n<td>\u0627\u0644\u0645\u0628\u062a\u062f\u0626\u064a\u0646 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062d\u0644\u064a<\/td>\n<\/tr>\n<tr>\n<td>Ahrefs<\/td>\n<td>\u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u062d\u0644\u064a\u060c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062e\u0644\u0641\u064a\u0629<\/td>\n<td>99 \u062f\u0648\u0644\u0627\u0631\/\u0634\u0647\u0631<\/td>\n<td>\u0628\u062d\u062b \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u0645\u062a\u0642\u062f\u0645<\/td>\n<\/tr>\n<tr>\n<td>Moz Keyword Explorer<\/td>\n<td>\u062a\u062d\u0644\u064a\u0644 SERP \u0627\u0644\u0645\u062d\u0644\u064a<\/td>\n<td>99 \u062f\u0648\u0644\u0627\u0631\/\u0634\u0647\u0631<\/td>\n<td>\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0635\u063a\u064a\u0631\u0629<\/td>\n<\/tr>\n<tr>\n<td>SEMrush<\/td>\n<td>\u0631\u0624\u0649 \u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0645\u062d\u062f\u062f\u0629<\/td>\n<td>119 \u062f\u0648\u0644\u0627\u0631\/\u0634\u0647\u0631<\/td>\n<td>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u062d\u0644\u064a\u0629 \u0634\u0627\u0645\u0644\u0629<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"section-4\">\u062a\u0642\u0646\u064a\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0635\u0641\u062d\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062d\u0644\u064a<\/h2>\n<figure class=\"wp-block-image\" style=\"margin:24px 0\"><img decoding=\"async\" src=\"https:\/\/pixabay.com\/get\/gd969400d61e7f8112bfdacab1be72a4a6939b90bab6ffe38f723c5e5bb540bed82263541205429a7c31fca1e3744eb44098ca5beaaba3046a9803c03986febdf_1280.jpg\" alt=\"\u0644\u0627\u0641\u062a\u0629 \u0645\u0641\u062a\u0648\u062d\" style=\"max-width:100%;height:auto;border-radius:8px\" loading=\"lazy\" title=\"\"><\/figure>\n<p>\u064a\u0634\u0645\u0644 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u062d\u0644\u064a \u062a\u0636\u0645\u064a\u0646 \u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639 \u0641\u064a \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0648\u0642\u0639. \u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0644 &#8220;\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0633\u0628\u0627\u0643\u0629 \u0641\u064a \u0645\u064a\u0627\u0645\u064a &#8211; \u0625\u0635\u0644\u0627\u062d\u0627\u062a \u0633\u0631\u064a\u0639\u0629&#8221; \u062a\u062d\u0633\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 \u0628\u0646\u0633\u0628\u0629 20%\u060c \u0648\u0641\u0642\u064b\u0627 \u0644\u062f\u0631\u0627\u0633\u0627\u062a Backlinko. \u0648\u0635\u0641\u0627\u062a \u0627\u0644\u0640 meta \u0645\u0639 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u062a\u0634\u062c\u0639 \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629\u060c \u062d\u064a\u062b \u064a\u0628\u0642\u0649 75% \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0637\u0627\u0628\u0642 \u0645\u0648\u0642\u0639 \u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0647\u0645. \u0625\u0647\u0645\u0627\u0644 \u0647\u0630\u0627 \u064a\u062f\u0641\u0646 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0641\u064a \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0631\u063a\u0645 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/p>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0645\u064a\u0632 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0645\u0639\u0627\u0644\u0645 \u0645\u062d\u0644\u064a\u0629\u061b \u0645\u0637\u0639\u0645 \u064a\u0630\u0643\u0631 &#8220;\u0628\u0627\u0644\u0642\u0631\u0628 \u0645\u0646 \u062d\u062f\u064a\u0642\u0629 \u063a\u0648\u0644\u062f\u0646 \u063a\u064a\u062a&#8221; \u064a\u062a\u0631\u062f\u062f \u0635\u062f\u0627\u0647 \u0645\u0639 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646. \u0639\u0644\u0627\u0645\u0629 schema \u0639\u0628\u0631 JSON-LD \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u062c\u0648\u062c\u0644 \u0639\u0646 \u0646\u0648\u0639 \u0639\u0645\u0644\u0643 \u0648\u0633\u0627\u0639\u0627\u062a\u0647\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0627\u0644\u0641\u0642\u0631\u0627\u062a \u0627\u0644\u063a\u0646\u064a\u0629 \u0641\u064a 30% \u0645\u0646 \u0627\u0644\u062d\u0627\u0644\u0627\u062a. \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u062d\u0627\u0633\u0645\u0629\u060c \u0645\u0639 60% \u0645\u0646 \u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0648\u0641\u0642\u064b\u0627 \u0644\u062c\u0648\u062c\u0644.<\/p>\n<h3>\u062a\u0646\u0641\u064a\u0630 schema \u0627\u0644\u0645\u062d\u0644\u064a \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0629<\/h3>\n<p>\u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 Structured Data Markup Helper \u0645\u0646 \u062c\u0648\u062c\u0644 \u0644\u0625\u0636\u0627\u0641\u0629 schema LocalBusiness. \u0647\u0630\u0627 \u064a\u0639\u0632\u0632 \u062f\u0645\u062c \u0627\u0644\u062e\u0631\u0627\u0626\u0637 \u0648\u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0645\u0639\u0631\u0641\u0629. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0635\u0627\u0644\u0648\u0646\u060c \u062a\u0636\u0645\u064a\u0646 \u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062e\u062f\u0645\u0629 \u0645\u062b\u0644 &#8220;\u0642\u0635 \u0627\u0644\u0634\u0639\u0631 \u0641\u064a \u0628\u0631\u0648\u0643\u0644\u064a\u0646&#8221; \u064a\u0648\u0636\u062d \u0627\u0644\u0648\u0635\u0648\u0644. \u062a\u0638\u0647\u0631 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0623\u0646 schema \u064a\u0632\u064a\u062f \u0645\u0646 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0628\u0646\u0633\u0628\u0629 25%\u060c \u0648\u0641\u0642\u064b\u0627 \u0644\u0640 Searchmetrics.<\/p>\n<p>\u062d\u0633\u0646 \u0627\u0644\u0635\u0648\u0631 \u0628\u0646\u0635 alt: &#8220;\u062f\u0627\u062e\u0644 \u0645\u062e\u0628\u0632 \u0645\u062d\u0644\u064a \u0641\u064a \u0623\u0648\u0633\u062a\u0646.&#8221; \u0636\u063a\u0637 \u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0644\u0644\u0633\u0631\u0639\u0629\u060c \u062d\u064a\u062b \u062a\u062e\u0633\u0631 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0628\u0637\u064a\u0626\u0629 50% \u0645\u0646 \u0627\u0644\u0632\u0648\u0627\u0631. \u0627\u0644\u0631\u0628\u0637 \u0627\u0644\u062f\u0627\u062e\u0644\u064a \u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639 \u064a\u0648\u0632\u0639 \u0627\u0644\u0633\u0644\u0637\u0629. \u0647\u0630\u0647 \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u062a\u062c\u0639\u0644 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0642\u0648\u0649 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062d\u0644\u064a.<\/p>\n<ul>\n<li>\u062f\u0645\u062c \u0623\u0633\u0645\u0627\u0621 \u0627\u0644\u0645\u062f\u0646 \u0641\u064a \u0639\u0644\u0627\u0645\u0627\u062a H1 \u0648H2 \u0628\u0634\u0643\u0644 \u0637\u0628\u064a\u0639\u064a.<\/li>\n<li>\u0623\u0636\u0641 \u062e\u0631\u0627\u0626\u0637 \u062c\u0648\u062c\u0644 \u0627\u0644\u0645\u0636\u0645\u0646\u0629 \u0625\u0644\u0649 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644.<\/li>\n<li>\u0636\u0645\u0627\u0646 HTTPS \u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u062b\u0642\u0629 \u0641\u064a \u0627\u0644\u062a\u0631\u062a\u064a\u0628\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629.<\/li>\n<li>\u062a\u062d\u062f\u064a\u062b \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0631\u0628\u0639 \u0633\u0646\u0648\u064a\u064b\u0627 \u0628\u0623\u062e\u0628\u0627\u0631 \u0645\u062d\u0644\u064a\u0629 \u062c\u062f\u064a\u062f\u0629.<\/li>\n<\/ul>\n<p>\u0627\u0644\u062a\u062f\u0642\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u0638\u0645\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Screaming Frog \u062a\u062d\u062f\u062f \u0645\u0634\u0643\u0644\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0645\u0643\u0631\u0631\u0629. \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u0637\u0628\u0642 \u0647\u0630\u0647 \u062a\u0631\u0649 \u0641\u0647\u0631\u0633\u0629 \u0623\u0633\u0631\u0639. \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u062a\u0633\u0642 \u0639\u0644\u0649 \u0627\u0644\u0635\u0641\u062d\u0629 \u064a\u0643\u0645\u0644 \u0627\u0644\u062c\u0647\u0648\u062f \u062e\u0627\u0631\u062c \u0627\u0644\u0635\u0641\u062d\u0629. \u0625\u062a\u0642\u0627\u0646 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062d\u0644\u064a \u0647\u0646\u0627 \u064a\u0636\u0645\u0646 \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629.<\/p>\n<h2 id=\"section-5\">\u0628\u0646\u0627\u0621 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0634\u0647\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629<\/h2>\n<p>\u0627\u0644\u0627\u0633\u062a\u0634\u0647\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0647\u064a \u0630\u0643\u0631 NAP \u0639\u0628\u0631 \u0627\u0644\u062f\u0644\u0627\u0626\u0644\u060c \u062d\u0627\u0633\u0645\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062d\u0644\u064a \u062d\u064a\u062b \u062a\u0624\u0630\u064a \u0627\u0644\u062a\u0646\u0627\u0642\u0636\u0627\u062a \u0627\u0644\u062a\u0631\u062a\u064a\u0628\u0627\u062a. \u064a\u0628\u0644\u063a Yext \u0623\u0646 \u0627\u0644\u0627\u0633\u062a\u0634\u0647\u0627\u062f\u0627\u062a \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u062a\u062d\u0633\u0646 \u0627\u0644\u0631\u0624\u064a\u0629 \u0628\u0646\u0633\u0628\u0629 25% \u0641\u064a \u0627\u0644\u062d\u0632\u0645 \u0627\u0644\u0645\u062d\u0644\u064a\u0629. \u0627\u0628\u062f\u0623 \u0628\u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u062b\u0644 Yelp \u0648Yellow Pages\u060c \u062d\u064a\u062b \u064a\u062a\u062d\u0642\u0642 50% \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0645\u0646 \u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a. \u0627\u0644\u0627\u0633\u062a\u0634\u0647\u0627\u062f\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u062a\u0631\u0628\u0643 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u060c \u0645\u0645\u0627 \u064a\u0642\u0644\u0644 \u0645\u0646 \u062f\u0631\u062c\u0627\u062a \u0627\u0644\u062b\u0642\u0629.<\/p>\n<p>\u062f\u0631\u0633 \u0627\u0644\u0627\u0633\u062a\u0634\u0647\u0627\u062f\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 Whitespark \u0644\u0625\u0635\u0644\u0627\u062d \u0627\u0644\u0623\u062e\u0637\u0627\u0621. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0643\u062a\u0628\u0629\u060c \u0636\u0645\u0627\u0646 &#8220;123 \u0634\u0627\u0631\u0639 \u0645\u064a\u064a\u0646\u060c \u0623\u0646\u064a \u062a\u0627\u0648\u0646&#8221; \u064a\u0637\u0627\u0628\u0642 \u0641\u064a \u0643\u0644 \u0645\u0643\u0627\u0646 \u064a\u0645\u0646\u0639 \u0627\u0644\u062a\u062e\u0641\u064a\u0641. \u0642\u062f\u0645 \u0625\u0644\u0649 50+ \u062f\u0644\u064a\u0644 \u0645\u062a\u062e\u0635\u0635\u060c \u0645\u062b\u0644 \u0645\u0648\u0627\u0642\u0639 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\u0627\u0644\u0627\u0633\u062a\u0634\u0647\u0627\u062f\u0627\u062a \u0625\u0644\u0649 \u0623\u0635\u0648\u0644 SEO.<\/p>\n<p>\u062f\u0645\u062c \u0645\u0639 \u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0644\u0648\u0635\u0648\u0644 \u0623\u0648\u0633\u0639. \u0627\u0644\u062a\u062d\u062f\u064a\u062b\u0627\u062a \u0627\u0644\u0633\u0646\u0648\u064a\u0629 \u062a\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0648\u0633\u0637 \u0627\u0644\u062a\u062d\u0631\u0643\u0627\u062a \u0623\u0648 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a. \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0637\u064a \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0647\u0630\u0627 \u062a\u0643\u0633\u0628 \u062d\u0648\u0627\u0641 \u062a\u0646\u0627\u0641\u0633\u064a\u0629. \u064a\u0639\u062a\u0645\u062f \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062d\u0644\u064a \u0627\u0644\u0641\u0639\u0627\u0644 \u0639\u0644\u0649 \u0633\u0644\u0627\u0645\u0629 \u0627\u0644\u0627\u0633\u062a\u0634\u0647\u0627\u062f.<\/p>\n<table style=\"max-width:100%;border-collapse:collapse\">\n<thead>\n<tr>\n<th>\u0627\u0644\u062f\u0644\u064a\u0644<\/th>\n<th>\u0633\u0644\u0637\u0629 \u0627\u0644\u0646\u0637\u0627\u0642<\/th>\n<th>\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0645\u062d\u0644\u064a<\/th>\n<th>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u0642\u062f\u064a\u0645<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Yelp<\/td>\n<td>93<\/td>\n<td>\u0639\u0627\u0644\u064a<\/td>\n<td>\u0645\u062c\u0627\u0646\u064a<\/td>\n<\/tr>\n<tr>\n<td>Yellow Pages<\/td>\n<td>85<\/td>\n<td>\u0645\u062a\u0648\u0633\u0637<\/td>\n<td>\u0645\u062c\u0627\u0646\u064a\/\u0645\u062f\u0641\u0648\u0639<\/td>\n<\/tr>\n<tr>\n<td>Angi<\/td>\n<td>82<\/td>\n<td>\u0639\u0627\u0644\u064a<\/td>\n<td>\u0645\u062f\u0641\u0648\u0639<\/td>\n<\/tr>\n<tr>\n<td>\u063a\u0631\u0641\u0629 \u0645\u062d\u0644\u064a\u0629<\/td>\n<td>50-70<\/td>\n<td>\u0639\u0627\u0644\u064a \u062c\u062f\u064b\u0627<\/td>\n<td>\u0645\u062c\u0627\u0646\u064a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li>\u0623\u0639\u0637\u0650 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0644\u0645\u0648\u0627\u0642\u0639 \u0630\u0627\u062a \u0627\u0644\u0633\u0644\u0637\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629 \u0644\u0623\u0642\u0635\u0649 \u062a\u0623\u062b\u064a\u0631.<\/li>\n<li>\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0631\u0635\u062f \u0644\u0627\u0644\u062a\u0642\u0627\u0637 \u0627\u0644\u062a\u0646\u0627\u0642\u0636\u0627\u062a \u0645\u0628\u0643\u0631\u064b\u0627.<\/li>\n<li>\u0634\u0645\u0644 \u0627\u0644\u0635\u0648\u0631 \u0641\u064a \u0627\u0644\u062a\u0642\u062f\u064a\u0645\u0627\u062a \u0644\u062a\u0641\u0627\u0639\u0644 \u0623\u0641\u0636\u0644.<\/li>\n<\/ul>\n<h2 id=\"section-6\">\u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0628\u0646\u0627\u0621 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0645\u062d\u0644\u064a\u0629<\/h2>\n<p>\u0628\u0646\u0627\u0621 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0631\u0648\u0627\u0628\u0637 \u062e\u0644\u0641\u064a\u0629 \u0645\u0646 \u0645\u0648\u0627\u0642\u0639 \u0625\u0642\u0644\u064a\u0645\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0633\u0644\u0637\u0629 \u0627\u0644\u0646\u0637\u0627\u0642 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062d\u0644\u064a. \u062a\u0638\u0647\u0631 \u0628\u064a\u0627\u0646\u0627\u062a Ahrefs \u0623\u0646 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0630\u0627\u062a 10+ \u0631\u0648\u0627\u0628\u0637 \u0645\u062d\u0644\u064a\u0629 \u062a\u062d\u062a\u0644 \u062a\u0631\u062a\u064a\u0628\u064b\u0627 3 \u0623\u0636\u0639\u0627\u0641 \u0623\u0639\u0644\u0649 \u0641\u064a \u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629. \u0627\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0631\u0639\u0627\u064a\u0627\u062a \u0645\u062b\u0644 \u0623\u062d\u062f\u0627\u062b \u063a\u0631\u0641\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0644\u0631\u0648\u0627\u0628\u0637 dofollow. \u0628\u062f\u0648\u0646\u0647\u0627\u060c \u062a\u0643\u0627\u0641\u062d \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0636\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u064a\u0646\u060c \u062d\u064a\u062b 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