{"id":16549,"date":"2026-09-02T11:34:12","date_gmt":"2026-09-02T08:34:12","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/spam-policies\/"},"modified":"2026-09-06T00:52:17","modified_gmt":"2026-09-05T21:52:17","slug":"spam-policies","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/spam-policies\/","title":{"rendered":"Spam policies for Google web search"},"content":{"rendered":"<p>\n  In the context of Google Search, spam refers to techniques used to deceive users or manipulate<br \/>\n  our Search systems into featuring content prominently, such as attempting to manipulate Search<br \/>\n  systems into ranking content highly or attempting to manipulate generative AI responses in Google<br \/>\n  Search. Our spam policies help protect users and improve the<br \/>\n  quality of Search results. To be eligible to appear in Google web search results, content (web pages, images, videos,<br \/>\n  news content or other material that Google finds from across the web) shouldn&#8217;t violate<br \/>\n  <a href=\"https:\/\/support.google.com\/websearch\/answer\/10622781\" class=\"external-link\">Google Search&#8217;s overall policies<\/a><br \/>\n  or the spam policies listed on this page. These policies apply to all web search results,<br \/>\n  including those from Google&#8217;s own properties.\n<\/p>\n<p>\n  We detect policy-violating practices both through automated systems and, as needed,<br \/>\n  human review that can result in a <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175\" class=\"external-link\">manual action<\/a>.<br \/>\n  Sites that violate our policies may rank lower in results or not appear in results at all.\n<\/p>\n<p>\n  If you believe that a site is violating Google&#8217;s spam policies, let us know by<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/report-spam-phishing-or-malware\/\">filing a search quality user report<\/a>.<br \/>\n  We&#8217;re focused on developing scalable and automated solutions to problems, and we&#8217;ll use these<br \/>\n  reports to further improve our spam detection systems.\n<\/p>\n<p>\n  Our policies cover common spam practices, but Google may act against any type of spam practices<br \/>\n  we detect.\n<\/p>\n<h2 id=\"cloaking\" tabindex=\"-1\">Cloaking<\/h2>\n<p>\n  Cloaking refers to the practice of presenting different content to users and search engines<br \/>\n  with the intent to manipulate search rankings and mislead users. Examples of cloaking include:\n<\/p>\n<ul>\n<li>Showing a page about travel destinations to search engines while showing a page about<br \/>\n    discount drugs to users<\/li>\n<li>Inserting text or keywords into a page only when the user agent that is requesting the<br \/>\n    page is a search engine, not a human visitor<\/li>\n<\/ul>\n<p>\n  If your site uses technologies that search engines have difficulty accessing, like <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/javascript-seo-basics\/\">JavaScript<\/a><br \/>\n  v\u0259 ya <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/images-best-practices\/#help-us-discover-all-your-images\">images<\/a>,<br \/>\n  see our recommendations for making that content accessible to search engines and users without cloaking.\n<\/p>\n<p>\n  If a site is hacked, it&#8217;s not uncommon for the hacker to use cloaking to make the hack harder<br \/>\n  for the site owner to detect. Read more about <a href=\"https:\/\/web.dev\/articles\/hacked\" class=\"external-link\">fixing hacked sites<\/a><br \/>\n  and avoiding being hacked.\n<\/p>\n<p>\n  If you operate a paywall or a content-gating mechanism, we don&#8217;t consider this to be cloaking<br \/>\n  if Google can see the full content of what&#8217;s behind the paywall just like any person who has<br \/>\n  access to the gated material and if you follow our <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/flexible-sampling-general-guidance\/\">Flexible Sampling general guidance<\/a>.\n<\/p>\n<h2 id=\"doorways\" tabindex=\"-1\">Doorway abuse<\/h2>\n<p>\n  Doorway abuse is when sites or pages are created to rank for specific, similar search queries. They lead<br \/>\n  users to intermediate pages that aren&#8217;t as useful as the final destination. Examples of<br \/>\n  doorway abuse include:\n<\/p>\n<ul>\n<li>Having multiple websites with slight variations to the URL and home page to maximize their reach for any specific query<\/li>\n<li>Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page<\/li>\n<li>Generating pages to funnel visitors into the actual usable or relevant portion of a site<\/li>\n<li>Creating substantially similar pages that are closer to search results than a clearly defined, browseable hierarchy<\/li>\n<\/ul>\n<h2 id=\"expired-domains\" tabindex=\"-1\">Expired domain abuse<\/h2>\n<p>\n  Expired domain abuse is where an expired domain name is purchased and repurposed primarily to<br \/>\n  manipulate search rankings by hosting content that provides little to no value to users. Illustrative<br \/>\n  examples include, but aren&#8217;t limited to:\n<\/p>\n<ul>\n<li>Affiliate content on a site previously used by a government agency<\/li>\n<li>Commercial medical products being sold on a site previously used by a non-profit medical charity<\/li>\n<li>Casino-related content on a former elementary school site<\/li>\n<\/ul>\n<h2 id=\"hacked-content\" tabindex=\"-1\">Hacked content<\/h2>\n<p>\n  Hacked content is any content placed on a site without permission, due to vulnerabilities in a<br \/>\n  site&#8217;s security. Hacked content gives poor search results to our users and can potentially<br \/>\n  install malicious content on their machines. Examples of hacking include:\n<\/p>\n<ul>\n<li><b>Code injection<\/b>: When hackers gain access to your website, they might try<br \/>\n    to inject malicious code into existing pages on your site. This often takes the form of<br \/>\n    malicious JavaScript injected directly into the site, or into iframes.<\/li>\n<li><b>Page injection<\/b>: Sometimes, due to security flaws, hackers are able to add new<br \/>\n    pages to your site that contain spammy or malicious content. These pages are often meant to<br \/>\n    manipulate search engines or to <a href=\"https:\/\/support.google.com\/websearch\/answer\/106318\" class=\"external-link\">attempt phishing<\/a>.<br \/>\n    Your existing pages might not show signs of hacking, but these newly-created pages could<br \/>\n    harm your site&#8217;s visitors or your site&#8217;s performance in search results.<\/li>\n<li><b>Content injection<\/b>: Hackers might also try to subtly manipulate existing pages on<br \/>\n    your site. Their goal is to add content to your site that search engines can see but which<br \/>\n    may be harder for you and your users to spot. This can involve adding <a href=\"#hidden-text-and-links\">hidden links or hidden text<\/a><br \/>\n    to a page by using CSS or HTML, or it can involve more complex changes like<br \/>\n    <a href=\"#cloaking\">cloaking<\/a>.<\/li>\n<li><b>Redirects<\/b>: Hackers might inject malicious code to your website that redirects some<br \/>\n    users to harmful or spammy pages. The kind of redirect sometimes depends on the referrer,<br \/>\n    user agent, or device. For example, clicking a URL in Google Search results could redirect<br \/>\n    you to a suspicious page, but there is no redirect when you visit the same URL directly<br \/>\n    from a browser.<\/li>\n<\/ul>\n<p>\n  Here are our tips on <a href=\"https:\/\/web.dev\/articles\/hacked\" class=\"external-link\">fixing hacked sites<\/a><br \/>\n  and avoiding being hacked.\n<\/p>\n<h2 id=\"hidden-text-and-links\" tabindex=\"-1\">Hidden text and link abuse<\/h2>\n<p>\n  Hidden text or link abuse is the practice of placing content on a page in a way solely to manipulate<br \/>\n  search engines and not to be easily viewable by human visitors. Examples of hidden text or<br \/>\n  link abuse include:\n<\/p>\n<ul>\n<li>Using white text on a white background<\/li>\n<li>Hiding text behind an image<\/li>\n<li>Using CSS to position text off-screen<\/li>\n<li>Setting the font size or opacity to 0<\/li>\n<li>Hiding a link by only linking one small character (for example, a hyphen in the middle of a paragraph)<\/li>\n<\/ul>\n<p>\n  There are many web design elements today that utilize showing and hiding content in a dynamic<br \/>\n  way to improve user experience; these elements don&#8217;t violate our policies:\n<\/p>\n<ul>\n<li>Accordion or tabbed content that toggle between hiding and showing additional content<\/li>\n<li>Slideshow or slider that cycles between several images or text paragraphs<\/li>\n<li>Tooltip or similar text that displays additional content when users interact with over an element<\/li>\n<li>Text that&#8217;s only accessible to screen readers and is intended to improve the experience<br \/>\n    for those using screen readers<\/li>\n<\/ul>\n<h2 id=\"keyword-stuffing\" tabindex=\"-1\">Keyword stuffing<\/h2>\n<p>\n  Keyword stuffing refers to the practice of filling a web page with keywords or numbers in an<br \/>\n  attempt to manipulate rankings in Google Search results. Often these keywords appear in a list<br \/>\n  or group, unnaturally, or out of context. Examples of keyword stuffing include:\n<\/p>\n<ul>\n<li>Lists of phone numbers without substantial added value<\/li>\n<li>Blocks of text that list cities and regions that a web page is trying to rank for<\/li>\n<li>Repeating the same words or phrases so often that it sounds unnatural. For example:<br \/>\n<blockquote><p>\n      Unlimited app store credit. There are so many sites that claim to offer app store<br \/>\n      credit for $0 but they&#8217;re all fake and always mess up with users looking for unlimited app<br \/>\n      store credits. You can get limitless credits for app store right here on this website.<br \/>\n      Visit our unlimited app store credit page and get it today!<\/p><\/blockquote>\n<\/li>\n<\/ul>\n<h2 id=\"link-spam\" tabindex=\"-1\">Link spam<\/h2>\n<p>\n  Link spam is the practice of creating links to or from a site primarily for the purpose of<br \/>\n  manipulating search rankings. The following are examples of link spam:\n<\/p>\n<ul>\n<li>Buying or selling links for ranking purposes. This includes:\n<ul>\n<li>Exchanging money for links, or posts that contain links<\/li>\n<li>Exchanging goods or services for links<\/li>\n<li>Sending someone a product in exchange for them writing about it and including a link<\/li>\n<\/ul>\n<\/li>\n<li>Excessive link exchanges (&#8220;Link to me and I&#8217;ll link to you&#8221;) or partner pages exclusively for the sake of cross-linking<\/li>\n<li>Using automated programs or services to create links to your site<\/li>\n<li>Requiring a link as part of a Terms of Service, contract, or similar arrangement without<br \/>\n    allowing a third-party content owner the choice of <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/rel-attributes\/\">qualifying the outbound link<\/a><\/li>\n<li>Text advertisements or text links that don&#8217;t block ranking credit<\/li>\n<li>Advertorials or native advertising where payment is received for articles that include<br \/>\n    links that pass ranking credit, or links with optimized anchor text in articles, guest posts,<br \/>\n    or press releases distributed on other sites. For example:<\/p>\n<blockquote><p>There are many <a href=\"https:\/\/www.example.com\/\" class=\"external-link\">wedding rings<\/a> on the market.<br \/>\n      If you want to have a <a href=\"https:\/\/www.example.com\/\" class=\"external-link\">wedding<\/a>, you will have to pick<br \/>\n      the <a href=\"https:\/\/www.example.com\/\" class=\"external-link\">best ring<\/a>. You will also need to<br \/>\n      <a href=\"https:\/\/www.example.com\/\" class=\"external-link\">buy flowers<\/a> and a <a href=\"https:\/\/www.example.com\/\" class=\"external-link\">wedding dress<\/a>.<\/p><\/blockquote>\n<\/li>\n<li>Low-quality directory or bookmark site links<\/li>\n<li>Keyword-rich, hidden, or low-quality links embedded in widgets that are distributed across various sites<\/li>\n<li>Widely distributed links in the footers or templates of various sites<\/li>\n<li>Forum comments with optimized links in the post or signature, for example:<br \/>\n<blockquote><p>Thanks, that&#8217;s great info!<br \/>&#8211; Paul<br \/><a href=\"https:\/\/www.example.com\/\" class=\"external-link\">paul&#8217;s pizza<\/a><br \/>\n      <a href=\"https:\/\/www.example.com\/\" class=\"external-link\">san diego pizza<\/a> <a href=\"https:\/\/www.example.com\/\" class=\"external-link\">best pizza san diego<\/a><\/p><\/blockquote>\n<\/li>\n<li>Creating low-value content primarily for the purposes of manipulating linking and ranking signals<\/li>\n<\/ul>\n<p>\n  Google does understand that buying and selling links is a normal part of the economy of the<br \/>\n  web for advertising and sponsorship purposes. It&#8217;s not a violation of our policies to have<br \/>\n  such links as long as they are <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/rel-attributes\/\">qualified<\/a><br \/>\n  with a <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/rel-attributes\/#nofollow\"><code>rel=\"nofollow\"<\/code><\/a><br \/>\n  v\u0259 ya <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/rel-attributes\/#sponsored\"><code>rel=\"sponsored\"<\/code><\/a><br \/>\n  attribute value to the <code>&lt;a><\/code> tag.\n<\/p>\n<h2 id=\"machine-generated-traffic\" tabindex=\"-1\">Machine-generated traffic<\/h2>\n<p>\n  Machine-generated traffic (also called <a href=\"https:\/\/support.google.com\/websearch\/answer\/86640\" class=\"external-link\">automated traffic<\/a>)<br \/>\n  refers to the practice of sending automated queries to Google. This includes scraping results for<br \/>\n  rank-checking purposes or other types of automated access to Google Search conducted without<br \/>\n  express permission. Machine-generated traffic consumes resources and interferes with our ability<br \/>\n  to best serve users. Such activities violate our spam policies and the<br \/>\n  <a href=\"https:\/\/policies.google.com\/terms\" class=\"external-link\">Google Terms of Service<\/a>.\n<\/p>\n<h2 id=\"malicious-practices\" tabindex=\"-1\">Malicious practices<\/h2>\n<p>\n  Malicious practices create a mismatch between user expectations and the actual outcome, leading to<br \/>\n  a negative and deceptive user experience, or compromised user security or privacy.\n<\/p>\n<p>\n  The following are common examples of malicious practices:\n<\/p>\n<ul>\n<li>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/malware-and-unwanted-software\/#what_is_malware\">Malware<\/a> is any<br \/>\n    software or mobile application specifically designed to harm a computer, a mobile device, the<br \/>\n    software it&#8217;s running, or its users. Malware exhibits malicious behavior that can include<br \/>\n    installing software without user consent and installing harmful software such as viruses. Site<br \/>\n    owners sometimes don&#8217;t realize that their downloadable files are considered malware, so these<br \/>\n    binaries might be hosted inadvertently.\n  <\/li>\n<li>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/malware-and-unwanted-software\/#what-is-unwanted-software\">Unwanted software<\/a><br \/>\n    is an executable file or mobile application that engages in behavior that is deceptive, unexpected,<br \/>\n    or that negatively affects the user&#8217;s browsing or computing experience. Examples include<br \/>\n    software that switches your home page or other browser settings to ones you don&#8217;t want, or<br \/>\n    apps that leak private and personal information without proper disclosure. Site owners should make<br \/>\n    sure they don&#8217;t violate the<br \/>\n    <a href=\"https:\/\/www.google.com\/about\/company\/unwanted-software-policy.html\" class=\"external-link\">Unwanted Software Policy<\/a><br \/>\n    and <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/malware-and-unwanted-software\/#guidelines\">follow our guidelines<\/a>.\n  <\/li>\n<li>\n    Back button hijacking is when a site interferes with user browser navigation by manipulating<br \/>\n    the browser history or other functionalities, preventing them from using their back button to<br \/>\n    immediately get back to the page they came from.\n  <\/li>\n<\/ul>\n<h2 id=\"misleading-functionality\" tabindex=\"-1\">Misleading functionality <\/h2>\n<p>\n  Misleading functionality refers to the practice of intentionally creating sites that trick users<br \/>\n  into thinking they would be able to access some content or services but in reality can&#8217;t. Examples<br \/>\n  of misleading functionality include:\n<\/p>\n<ul>\n<li>A site with a fake generator that claims to provide app store credit but doesn&#8217;t actually provide the credit<\/li>\n<li>A site that claims to provide certain functionality (for example, PDF merge, countdown<br \/>\n    timer, online dictionary service), but intentionally leads users to deceptive ads rather<br \/>\n    than providing the claimed services<\/li>\n<\/ul>\n<h2 id=\"scaled-content\" tabindex=\"-1\">Scaled content abuse<\/h2>\n<p>\n  Scaled content abuse is when many pages are generated for the primary purpose of manipulating<br \/>\n  search rankings and not helping users. This abusive practice is typically focused on creating large<br \/>\n  amounts of unoriginal content that provides little to no value to users, no matter how it&#8217;s created.\n<\/p>\n<p>\n  Examples of scaled content abuse include, but aren&#8217;t limited to:\n<\/p>\n<ul>\n<li>Using generative AI tools or other similar tools to generate many pages without adding value<br \/>\n    for users<\/li>\n<li>Scraping feeds, search results, or other content to generate many pages (including through<br \/>\n    automated transformations like synonymizing, translating, or other obfuscation techniques), where<br \/>\n    little value is provided to users<\/li>\n<li>Stitching or combining content from different web pages without adding value<\/li>\n<li>Creating multiple sites with the intent of hiding the scaled nature of the content<\/li>\n<li>Creating many pages where the content makes little or no sense to a reader but contains search<br \/>\n    keywords<\/li>\n<\/ul>\n<p>\n  If you&#8217;re hosting such content on your site, <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/control-what-you-share-with-google\/\">exclude it from Search<\/a>.\n<\/p>\n<h2 id=\"scraped-content\" tabindex=\"-1\">Scraping<\/h2>\n<p>\n  Scraping refers to the practice of taking content from other sites, often through automated means,<br \/>\n  and hosting it with the purpose of manipulating search rankings. Examples of abusive scraping include:\n<\/p>\n<ul>\n<li>Republishing content from other sites without adding any original content<br \/>\n    or value, or even citing the original source<\/li>\n<li>Copying content from other sites, modify it only slightly (for example, by<br \/>\n    substituting synonyms or using <a href=\"#scaled-content\">automated techniques<\/a>),<br \/>\n    and republish it<\/li>\n<li>Reproducing content feeds from other sites without providing some type of unique<br \/>\n    benefit to the user<\/li>\n<li>Creating sites dedicated to embedding or compiling content, such as videos, images, or other media<br \/>\n    from other sites, without substantial added value to the user<\/li>\n<\/ul>\n<h2 id=\"site-reputation\" tabindex=\"-1\">Site reputation policy<\/h2>\n<p>\n  The site reputation policy applies where third-party content is published on a host site mainly<br \/>\n  because of that host&#8217;s already-established ranking signals, which it has earned primarily from its<br \/>\n  first-party content. The goal of this tactic is for the content to rank better than it could<br \/>\n  otherwise on its own. We have <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/update-to-the-site-reputation-policy\/\">made changes<\/a><br \/>\n  applicable to the policy in the<br \/>\n  <a href=\"https:\/\/ec.europa.eu\/eurostat\/statistics-explained\/index.php?title=Glossary:European_Economic_Area_(EEA)\" class=\"external-link\">European Economic Area<\/a> (EEA).\n<\/p>\n<aside class=\"key-point\"><i>Third-party content<\/i> is content that&#8217;s created by an entity that&#8217;s separate<br \/>\n  from the established host site. Examples of separate entities include users of that site,<br \/>\n  freelancers, white-label services, and content created by people not employed directly by the host<br \/>\n  site.<\/aside>\n<p>\n  Having third-party content alone isn&#8217;t inconsistent with the site reputation policy; it&#8217;s only<br \/>\n  inconsistent if the third-party content is published on a host site mainly because of that host<br \/>\n  site&#8217;s already-established ranking signals.\n<\/p>\n<p>\n  Examples inconsistent with the site reputation policy include, but aren&#8217;t limited to:\n<\/p>\n<ul>\n<li>An educational site hosting a page about sponsored reviews of payday loans written by a<br \/>\n    third-party that distributes the same page to other sites across the web<\/li>\n<li>A medical site hosting a low-quality, third-party advertising page about &#8220;best casinos&#8221; that<br \/>\n    isn&#8217;t integrated with the site, and that&#8217;s being placed on the site to rank better due to the<br \/>\n    established site&#8217;s ranking signals<\/li>\n<\/ul>\n<p>\n  Examples that are <b>NOT<\/b> considered inconsistent with the site reputation policy include:\n<\/p>\n<ul>\n<li>Wire service or press release service sites<\/li>\n<li>News publications that have syndicated news content from other news publications<\/li>\n<li>Sites designed to allow user-generated content, such as a forum website or comment sections<\/li>\n<li>Columns, opinion pieces, articles, and other work of an editorial nature<\/li>\n<li>Third-party content (for example, &#8220;advertorial&#8221; or &#8220;native advertising&#8221; type pages) where the<br \/>\n    purpose is to share content directly to readers (such as through promotion within the publication<br \/>\n    itself), rather than hosting the content to manipulate search rankings<\/li>\n<li>Using affiliate links throughout a page, with <a href=\"#link-spam\">links treated appropriately<\/a>,<br \/>\n    or embedding third-party ad units throughout a page<\/li>\n<\/ul>\n<p>\n  These examples are non-exhaustive. There will be other instances where we don&#8217;t take action.\n<\/p>\n<p>\n  Google generally applies a presumption that individual pages (including new pages) match the<br \/>\n  overall quality of other pages on the domain. If we detect that a portion of your site may be<br \/>\n  out of line with this policy, a site will be subject to human review. As part of this review, if<br \/>\n  the site is found to be inconsistent with the policy, the consequences for the way the site&#8217;s<br \/>\n  pages appear in search results will vary depending on the location of users.\n<\/p>\n<ul>\n<li><b>Outside the <a href=\"https:\/\/ec.europa.eu\/eurostat\/statistics-explained\/index.php?title=Glossary:European_Economic_Area_(EEA)\" class=\"external-link\">EEA<\/a><\/b>:<br \/>\n    If a site is found to be out of line with this policy, the relevant pages may be subject to a<br \/>\n    manual action when they appear in Search results shown to users outside the EEA.<\/li>\n<li><b>Within the EEA<\/b>: When pages appear in Search results shown to users within the EEA, the<br \/>\n    relevant pages may be categorized as separate from the main domain but won&#8217;t be subject to the<br \/>\n    impact of manual action. This will allow the different parts of the site to rank independently<br \/>\n    of each other, on their own merits. This ensures that content is ranked in a consistent way<br \/>\n    against other content of the same nature (for example, casino content ranks against other casino<br \/>\n    content), so that users get the best possible results for their query.<\/li>\n<\/ul>\n<p>\n  If your site is affected in this way, we will notify you in the Manual actions report and in the<br \/>\n  Search Console message center. All sites will have the opportunity to<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175#site-reputation-abuse&#038;zippy=%2Csite-reputation-abuse\" class=\"external-link\">address this issue<\/a><br \/>\n  or appeal via a reconsideration request. Eligible sites will, following the reconsideration request,<br \/>\n  also have the opportunity to <a href=\"https:\/\/www.cedr.com\/mediation-services\/schemes\/platform-to-business-services\/the-google-search-mediation-scheme\" class=\"external-link\">bring disputes to mediation<\/a>.\n<\/p>\n<h3 id=\"more-detailed-guidance\" tabindex=\"-1\">More detailed guidance<\/h3>\n<p>\n  On the rare occasions where we perform a human review, our overarching goal is to determine whether<br \/>\n  content on the relevant portion of the site is created with sufficient input, editorial oversight,<br \/>\n  or contribution from the host site to be considered fully integrated with the main site. This<br \/>\n  ensures that a page&#8217;s rank reflects the way it is presented to and understood by users.\n<\/p>\n<p>\n  This review applies globally and takes into account a number of objective factors, aimed at<br \/>\n  understanding the degree to which the host domain exercises control over the page content. These<br \/>\n  may include:\n<\/p>\n<ul>\n<li><b>How the content is presented<\/b>, meaning are the graphic design, formatting, typography<br \/>\n    and UX features of the content consistent with the host domain?<\/li>\n<li><b>The quality of the content<\/b>, meaning, are there quality issues present on the page that<br \/>\n    don&#8217;t appear on the main domain and otherwise suggest a departure from the standard of quality<br \/>\n    of the main domain?<\/li>\n<li><b>Its stated or implied authorship<\/b>, meaning, is there an explicit acknowledgement of<br \/>\n    ownership or responsibility for the content? Are there indications that contest the stated<br \/>\n    authorship of the content?<\/li>\n<li><b>Does the content appear on multiple other sites in identical or near-identical form<\/b>,<br \/>\n    meaning, the same identical or near-identical content appears on multiple other sites?<\/li>\n<\/ul>\n<p>\n  Importantly, not one of these factors is either necessary or sufficient on its own to determine<br \/>\n  whether a given portion of a site is in line with this policy. Based on the particular situation,<br \/>\n  some factors may be more relevant than others, and other evidence may need to be taken into account<br \/>\n  (for example, if certain pages on a site are part of third-party marketing material for manipulating<br \/>\n  Search ranking). Here are some examples of how we might approach this:\n<\/p>\n<ol>\n<li>\n<p><b>Not likely to take action: integrated coupons&#8217; deals section<\/b><\/p>\n<p>A publisher hosts a coupons and deals section in partnership with a specialist provider, on a<br \/>\n  different CMS than the main site, under a sub-folder fully integrated in the homepage and in the<br \/>\n  snippets available in the publisher&#8217;s articles. The coupons are organized under different<br \/>\n  categories specific for that publisher (for example, special deals, beauty, home appliances,<br \/>\n  clothes, local shops), even if some of the codes may be available elsewhere.<\/p>\n<p>The commercial communications character is clearly disclosed and the section provides disclaimers<br \/>\n  identifying the publisher as editorially responsible in collaboration with a partner (for example,<br \/>\n  provided by the publisher or dedicated editing team of the publisher in cooperation with the<br \/>\n  partner). Some codes in the section are cross-referred in other editorial content of the publisher<br \/>\n  or newsletters edited by the publisher, and there has been sufficient curation of the coupons and<br \/>\n  deals showing that content represents a differentiated, joint editorial effort between the<br \/>\n  publisher and the commercial partner. The section is easily navigable from the main page or from<br \/>\n  main sections of the main page (for example, the &#8220;Trends&#8221; section). Problems with<br \/>\n  the codes or offers provided can be reported to the publisher through an easily accessible link on<br \/>\n  the page and are treated in accordance with general publisher&#8217;s contact standards.<\/p>\n<p>Unlikely to take action: even though the section is created in collaboration with a third party,<br \/>\n  the content &mdash; an organized repository of coupons and deals generally available on the market &mdash;<br \/>\n  complements and is integrated in the publication. Users are made aware of the responsible persons<br \/>\n  for it and a contact point in case of problems, in accordance with the publisher&#8217;s general<br \/>\n  editorial standards.<\/p>\n<\/li>\n<li>\n<p><b>Likely to take action: unauthored affiliate article not integrated in publication<\/b><\/p>\n<p>A globally recognized business publication hosts an article including links to a marketplace<br \/>\n  selling CBD oils. Neither the author of the article nor the responsible editor is identified, nor<br \/>\n  are there disclaimers about the commercial character of the content. The article isn&#8217;t part of any<br \/>\n  of the thematic sections of the publication, and no links or menu are available to reach the<br \/>\n  article from the main page or thematic sections of the publication. While the page is made<br \/>\n  available on a portion of the publisher&#8217;s main site, there is evidence that the specific article<br \/>\n  is purely duplicating the same content provided by a third-party digital marketplace illustrating<br \/>\n  such a product.<\/p>\n<p>In this case, and without prejudice to any other policy that may be applicable, because the<br \/>\n  content is unrelated to the editorial sections of the publisher, and because the presentation, UX<br \/>\n  features, the quality don&#8217;t match the business publication, including appropriate disclaimer or<br \/>\n  marks of commercial character of the content, and authorship and the responsible editor are<br \/>\n  unclear, but rather content is copied from another site, we would likely take action for search<br \/>\n  results that appear outside the EEA.<\/p>\n<\/li>\n<li>\n<p><b>Unlikely to take action: authored, original, affiliate article from freelancer<\/b><\/p>\n<p>A news site branches out to develop a new cooking section, including affiliate links to grocery<br \/>\n  stores and cookware. The content is produced by a freelancer interviewing international guest<br \/>\n  celebrity chefs, and there is evidence of editorial oversight by the host publication: for<br \/>\n  example, the site is branded consistently, contains clear statements of editorial responsibility<br \/>\n  of the news site, and the freelancer is identified as author.<\/p>\n<p>The same freelancer also provides similar content to other publications and publishers, but the<br \/>\n  selection of interviews or recipes provided is specific to the news site at stake, even if the<br \/>\n  affiliate links are similar or the same as those appearing in other publications.<\/p>\n<p>In this case, even though the content is authored by a third party also working for other<br \/>\n  websites, it&#8217;s primarily unique content generated for the host site and its end users. Authorship,<br \/>\n  editorial responsibility, and affiliate links are clearly marked, and the formatting and<br \/>\n  presentation of the content are consistent with the rest of the publisher&#8217;s content. It&#8217;s unlikely<br \/>\n  that we&#8217;d take action in this case.<\/p>\n<\/li>\n<\/ol>\n<h3 id=\"site-reputation-faq\" tabindex=\"-1\">FAQ<\/h3>\n<h4 id=\"will-manual-action-taken-outside-the-eea-affect-the-ranking-of-my-site-within-the-eea\" tabindex=\"-1\">Will manual action taken outside the EEA affect the ranking of my site within the EEA?<\/h4>\n<p>No. Manual actions involving the site reputation policy outside the EEA only affect results shown<br \/>\n  to users outside the EEA, and not those shown to users within the EEA. The fact that part of a<br \/>\n  site is subject to a manual action under this policy outside the EEA isn&#8217;t used as a signal for<br \/>\n  ranking that content within the EEA.<\/p>\n<p>There&#8217;s no obligation to apply a <code>noindex<\/code> tag to content that is subject to a manual<br \/>\n  action outside the EEA and failure to do so isn&#8217;t taken into account in ranking that content<br \/>\n  within the EEA. Nor is such failure considered an attempt to evade or circumvent this policy or a<br \/>\n  repeated violation.<\/p>\n<h4 id=\"a-portion-of-my-site-was-previously-subject-to-manual-action-under-this-policy-in-the-eea.-what-happens-now\" tabindex=\"-1\">A portion of my site was previously subject to manual action under this policy in the EEA. What<br \/>\n  happens now?<\/h4>\n<p>Google will lift all previous manual actions taken under this policy for pages appearing in<br \/>\n  search results for users in the EEA. This means that those pages will no longer be demoted or<br \/>\n  subject to any kind of manual penalty in search results shown to users in the EEA.<\/p>\n<p>Going forward, those pages may be categorized as separate from the main domain and ranked on<br \/>\n  their own merits, but this isn&#8217;t automatic.<\/p>\n<p>Our systems ensure that pages that were previously subject to a manual action under this policy<br \/>\n  rank fairly and aren&#8217;t disadvantaged. The fact that a page was previously subject to a manual<br \/>\n  action under this policy isn&#8217;t used as a ranking signal when ranking that page.<\/p>\n<h4 id=\"what-happens-when-a-part-of-my-site-is-categorized-as-separate-from-the-main-domain-for-being-out-of-line-with-this-policy\" tabindex=\"-1\">What happens when a part of my site is categorized as separate from the main domain for being<br \/>\n  out of line with this policy?<\/h4>\n<p>This categorization tells our systems that the presumption that we generally apply globally &mdash;<br \/>\n  which is that individual pages (including new pages) match the overall quality of other pages on<br \/>\n  the domain &mdash; no longer applies.<\/p>\n<p>This doesn&#8217;t mean that the separate portion of the site immediately loses the ranking signals of<br \/>\n  the main site. Moreover, over time, our ranking systems learn to rank these parts of a site<br \/>\n  independently. This may lead to changes in the way that each part of the site ranks, including as<br \/>\n  a result of improvements in site-wide signals for one part of the site.<\/p>\n<p>The fact that this categorization has been applied isn&#8217;t used as a ranking signal.<\/p>\n<h4 id=\"what-can-i-do-if-i-disagree-with-the-action-taken-on-the-domain\" tabindex=\"-1\">What can I do if I disagree with the action taken on the domain?<\/h4>\n<p>For websites in the EEA, we have implemented a new reconsideration request process through which<br \/>\n  we commit to answer requests within a short timeframe and provide more details on the reasoning.<\/p>\n<p>In the EEA, you can also make use of<br \/>\n  <a href=\"https:\/\/www.cedr.com\/mediation-services\/schemes\/platform-to-business-services\/the-google-search-mediation-scheme\" class=\"external-link\">alternative dispute resolution<\/a>.<\/p>\n<h2 id=\"sneaky-redirects\" tabindex=\"-1\">Sneaky redirects<\/h2>\n<p>\n  Redirecting is the act of sending a visitor to a different URL than the one they initially<br \/>\n  requested. Sneaky redirecting is the practice of doing this maliciously in order to either show users and search<br \/>\n  engines different content or show users unexpected content that doesn&#8217;t fulfill their<br \/>\n  original needs. Examples of sneaky redirects include:\n<\/p>\n<ul>\n<li>Showing search engines one type of content while redirecting users to something significantly<br \/>\n    different<\/li>\n<li>Showing desktop users a normal page while redirecting mobile users to a completely<br \/>\n    different spam domain<\/li>\n<\/ul>\n<p>\n  While sneaky redirection is a type of spam,  there are many legitimate, non-spam reasons to<br \/>\n  redirect one URL to another. Examples of legitimate redirects include:\n<\/p>\n<ul>\n<li>Moving your site to a new address<\/li>\n<li>Consolidating several pages into one<\/li>\n<li>Redirecting users to an internal page once they are logged in<\/li>\n<\/ul>\n<p>\n  When examining if a redirect is sneaky, consider whether or not the redirect is intended to<br \/>\n  deceive either the users or search engines. Learn more about how to appropriately<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/redirects-and-google\/#jslocation\">employ redirects on your site<\/a>.\n<\/p>\n<h2 id=\"thin-affiliate-pages\" tabindex=\"-1\">Thin affiliation<\/h2>\n<p>\n  Thin affiliation is the practice of publishing content with product affiliate links where the<br \/>\n  product descriptions and reviews are copied directly from the original merchant without any<br \/>\n  original content or added value.\n<\/p>\n<p>\n  Affiliate pages can be considered thin if they are a part of a program that distributes its<br \/>\n  content across a network of affiliates without providing additional value. These sites often<br \/>\n  appear to be cookie-cutter sites or templates with the same or similar content replicated<br \/>\n  within the same site or across multiple domains or languages. If a Search results page<br \/>\n  returned several of these sites, all with the same content, thin affiliate pages would create<br \/>\n  a frustrating user experience.\n<\/p>\n<p>\n  Not every site that participates in an affiliate program is a thin affiliate. Good affiliate<br \/>\n  sites add value by offering meaningful content or features. Examples of good affiliate pages include offering<br \/>\n  additional information about price, original product reviews, rigorous testing and ratings,<br \/>\n  navigation of products or categories, and product comparisons.\n<\/p>\n<h2 id=\"user-generated-spam\" tabindex=\"-1\">User-generated spam<\/h2>\n<p>\n  User-generated spam is spammy content added to a site by users through a channel intended<br \/>\n  for user content. Often site owners are unaware of the spammy content. Examples of spammy<br \/>\n  user-generated content include:\n<\/p>\n<ul>\n<li>Spammy accounts on hosting services that anyone can register for<\/li>\n<li>Spammy posts on forum threads<\/li>\n<li>Comment spam on blogs<\/li>\n<li>Spammy files uploaded to file hosting platforms<\/li>\n<\/ul>\n<p>\n  Here are several tips on how to <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/preventing-spam-abuse\/\">prevent abuse of your site&#8217;s public areas<\/a>.<br \/>\n  Here are our tips on <a href=\"https:\/\/web.dev\/articles\/hacked\" class=\"external-link\">fixing hacked sites<\/a><br \/>\n  and avoiding being hacked.\n<\/p>\n<h2 id=\"other-behaviors-that-can-lead-to-demotion-or-removal\" tabindex=\"-1\">Other practices that can lead to demotion or removal<\/h2>\n<h3 id=\"copyright-removal-requests\" tabindex=\"-1\">Legal removals<\/h3>\n<p>    When we receive a significant volume of<br \/>\n    <a href=\"https:\/\/support.google.com\/transparencyreport\/answer\/7347743\" class=\"external-link\">valid copyright removal requests<\/a><br \/>\n    involving a given site,<br \/>\n    <a href=\"https:\/\/search.googleblog.com\/2012\/08\/an-update-to-our-search-algorithms.html\" class=\"external-link\">we are able to use that<\/a><br \/>\n    to demote other content from the site in our results. This way, if there is other<br \/>\n    infringing content, people are less likely to encounter it versus the original content. We<br \/>\n    apply similar demotion signals to complaints involving defamation, counterfeit goods, and<br \/>\n    court-ordered removals. In the case of child sexual abuse material (CSAM), we always remove<br \/>\n    such content when it is identified and we demote all content from sites with a significant<br \/>\n    proportion of CSAM content.<\/p>\n<h3 id=\"online-harassment-removals\" tabindex=\"-1\">Personal information removals<\/h3>\n<p>    If we process a significant volume of personal information removals involving a site with<br \/>\n    <a href=\"https:\/\/support.google.com\/websearch\/answer\/9172218\" class=\"external-link\">exploitative removal practices<\/a>,<br \/>\n    we demote other content from the site in our results.<br \/>\n    <a href=\"https:\/\/blog.google\/products\/search\/improving-search-better-protect-people-harassment\/\" class=\"external-link\">We also look to see<\/a><br \/>\n    if the same pattern of behavior is happening with other sites and, if so, apply demotions to<br \/>\n    content on those sites. We may apply similar demotion practices for sites that receive a significant<br \/>\n    volume of removals of content involving<br \/>\n    <a href=\"https:\/\/support.google.com\/websearch\/answer\/9673730\" class=\"external-link\">doxxing content<\/a>,<br \/>\n    <a href=\"https:\/\/support.google.com\/websearch\/answer\/6302812\" class=\"external-link\">explicit<br \/>\n      personal imagery created or shared without consent<\/a>, or<br \/>\n    <a href=\"https:\/\/support.google.com\/websearch\/answer\/9116649\" class=\"external-link\">explicit<br \/>\n      non-consensual fake content<\/a>.<\/p>\n<h3 id=\"policy-circumvension\" tabindex=\"-1\">Policy circumvention<\/h3>\n<p>\n  If a site continues to engage in actions intended to bypass our spam policies or<br \/>\n  <a href=\"https:\/\/support.google.com\/websearch\/answer\/10622781\" class=\"external-link\">content policies for Google Search<\/a>,<br \/>\n  we may take appropriate action which may include restricting or removing eligibility for<br \/>\n  some of our search features (for example, Top Stories, Discover) and taking broader action in<br \/>\n  Google Search (for example, removing more sections of a site from Search results). Circumvention<br \/>\n  includes but isn&#8217;t limited to:\n<\/p>\n<ul>\n<li>Using existing or creating new subdomains, subdirectories, or sites with the intention of<br \/>\n    continuing to violate our policies<\/li>\n<li>Using other methods intended to continue distributing content or engaging in a behavior<br \/>\n    that aims to violate our policies<\/li>\n<\/ul>\n<h3 id=\"scam-and-fraud\" tabindex=\"-1\">Scam and fraud<\/h3>\n<p>\n  Scam and fraud come in many forms, including but not limited to impersonating an official<br \/>\n  business or service through imposter sites, intentionally displaying false information about<br \/>\n  a business or service, or otherwise attracting users to a site on false pretenses. Using<br \/>\n  automated systems, Google seeks to identify pages with scammy or fraudulent content and<br \/>\n  prevent them from showing up in Google Search results. Examples of online scams and fraud include:\n<\/p>\n<ul>\n<li>Impersonating a well-known business or service provider to trick users into paying money<br \/>\n    to the wrong party<\/li>\n<li>Creating deceptive sites pretending to provide official customer support on behalf of a<br \/>\n    legitimate business or provide fake contact information of such business<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The spam policies detail the behaviors and tactics that can lead to a page or an entire site being ranked lower or completely omitted from Google Search.<\/p>\n","protected":false},"menu_order":4,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[669],"ar_kb_etiket":[535,531,534],"class_list":["post-16549","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-search-essentials-documentation","ar_kb_etiket-penalty","ar_kb_etiket-policy","ar_kb_etiket-spam"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16549\/revisions"}],"predecessor-version":[{"id":25586,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16549\/revisions\/25586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26313"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=16549"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=16549"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=16549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}