ways to prevent content from appearing in search results<\/a>.\n<\/p>\nOrganize your site<\/h2>\n \n When you’re setting up or redoing your site, it can be good to organize it in a logical way because it
Use descriptive URLs<\/h3>\n \n Parts of the URL can be displayed in search results as breadcrumbs, so users can also use the URLs
\n An illustration that shows a text result in Google Search with callouts that label specific visible URL visual elements, including the domain and breadcrumb<\/title>\n <image width=\"100%\" y=\"10%\" xlink:href=\"https:\/\/developers.google.com\/search\/docs\/images\/text-result.png\"><\/image>\n <line x1=\"200\" y1=\"120\" x2=\"200\" y2=\"300\" stroke=\"#ffba00\" stroke-width=\"4px\"><\/line>\n <foreignObject x=\"210\" y=\"260\" width=\"300\" height=\"50\"><\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/visual-elements-gallery-of-google-search\/#domain\">Domain<\/a><\/p>\n<p> <\/foreignObject>\n <line x1=\"330\" y1=\"20\" x2=\"330\" y2=\"110\" stroke=\"#ffba00\" stroke-width=\"4px\"><\/line>\n <foreignObject x=\"340\" y=\"0\" width=\"300\" height=\"50\"><\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/visual-elements-gallery-of-google-search\/#breadcrumb\">Naviqasiya izi<\/a><\/p>\n<p> <\/foreignObject>\n<\/svg><\/p>\n<p>\n Google learns breadcrumbs automatically based on the words in the URL, but you can also influence<br \/>\n them with <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/breadcrumb-breadcrumblist-structured-data\/\">structured data<\/a> if you<br \/>\n like a technical challenge. Try to include words in the URL that may be useful for users; for<br \/>\n example:\n<\/p>\n<p><code>https:\/\/www.example.com\/pets\/cats.html<\/code><\/p>\n<p>A URL that only contains random identifiers is less helpful for users; for example:<\/p>\n<p><code>https:\/\/www.example.com\/2\/6772756D707920636174<\/code><\/p>\n<h3 id=\"group-topically\" tabindex=\"-1\">Group topically similar pages in directories<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-0fd83c994d19.png\" loading=\"lazy\" class=\"attempt-right\" width=\"280\" alt=\"An illustration of how to group pages in directories\"><\/p>\n<p>\n If you have more than a few thousand URLs on your site, how you organize your content may have<br \/>\n effects on how Google crawls and indexes your site. Specifically, using directories (or folders)<br \/>\n to group similar topics can help Google learn how often the URLs in individual directories<br \/>\n change.\n<\/p>\n<p>\n For example, consider the following URLs:\n<\/p>\n<p>\n<code>https:\/\/www.example.com\/policies\/return-policy.html<\/code>\n<\/p>\n<p>\n <code>https:\/\/www.example.com\/promotions\/new-promos.html<\/code>\n<\/p>\n<p>\n The content in the <code>policies<\/code> directory seldomly changes, however the content in the<br \/>\n <code>promotions<\/code> directory likely changes very often. Google can learn this information<br \/>\n and crawl the different directories at different frequencies. To learn more about search-friendly<br \/>\n site structures, check out our <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/help-google-understand-your-ecommerce-website-structure\/\">guide for ecommerce sites<\/a>,<br \/>\n for which a good URL structure is more important as they tend to be larger.\n<\/p>\n<h3 id=\"reduce-duplicate-content\" tabindex=\"-1\">Reduce duplicate content<\/h3>\n<p>\n Some websites show the same content under different URLs, which is called <i><a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/canonicalization-basics\/\">duplicate content<\/a><\/i>.<br \/>\n Search engines choose a single URL (the <i>canonical<\/i> URL) to show users, per piece of content.\n<\/p>\n<p>\n Having duplicate content on your site is not a violation of our spam policies, but it can be a bad<br \/>\n user experience and search engines might waste crawling resources on URLs that you don’t even care<br \/>\n about. If you’re feeling adventurous, it’s worth figuring out if you can<br \/>\n <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/specify-canonical\/\">specify a canonical version<\/a><br \/>\n for your pages. But if you don’t canonicalize your URLs yourself, Google will try to automatically<br \/>\n do it for you.\n<\/p>\n<p>\n When working on canonicalization, try to ensure that each piece of content on your site is only<br \/>\n accessible through one individual URL; having two pages that contain the same<br \/>\n information about your promotions can be a confusing user experience (for example, people<br \/>\n might wonder which is the right page, and whether there’s a difference between the two).\n<\/p>\n<p>\n If you have multiple pages that have the same information, try setting up a<br \/>\n <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/redirects-and-google\/\">redirect<\/a> from non-preferred URLs to a<br \/>\n URL that best represents that information. If you can’t redirect, use the<br \/>\n <code><a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/specify-canonical\/\">rel=\"canonical\"<\/a><\/code><br \/>\n <code>link<\/code> element instead. But again, don’t worry too much about this;<br \/>\n search engines can generally figure this out for you on their own most of the time.\n<\/p>\n<h2 id=\"make-your-site-interesting\" tabindex=\"-1\">Make your site interesting and useful<\/h2>\n<p>\n Creating content that people find compelling and useful will likely influence your website’s presence in search<br \/>\n results more than any of the other suggestions in this guide. While “compelling and useful content” can<br \/>\n mean different things to different people, content like this generally shares some common attributes,<br \/>\n such as:<\/p>\n<ul>\n<li><b>The text is easy-to-read and well organized<\/b>: Write content naturally and make sure the<br \/>\n content is well written, easy to follow, and free of spelling and grammatical mistakes. Break<br \/>\n up long content into paragraphs and sections, and provide headings to help users navigate your<br \/>\n pages.\n <\/li>\n<li><b><a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/spam-policies\/#scraped-content\">The content is unique<\/a><\/b>:<br \/>\n When you’re writing new content, don’t copy others’ content in part or in its entirety: create<br \/>\n the content yourself based on what you know about the topic. Don’t just rehash what others<br \/>\n already published.\n <\/li>\n<li><b>The content is up-to-date<\/b>: Check in on previously published content and update it as<br \/>\n needed, or even delete it if it’s not relevant anymore.\n <\/li>\n<li><b>The content is <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/helpful-content\/\">helpful, reliable, and people-first<\/a>:<\/b><br \/>\n Be sure that you’re writing content that your readers will find helpful and reliable. For<br \/>\n example, providing expert or experienced sources can help people understand your articles’ expertise.\n <\/li>\n<\/ul>\n<h3 id=\"expect-search-terms\" tabindex=\"-1\">Expect your readers’ search terms<\/h3>\n<p>\n Think about the words that a user might search for to find a piece of your content. Users who know<br \/>\n a lot about the topic might use different keywords in their search queries than someone who is new<br \/>\n to the topic. For example, some users might search for “charcuterie”, while others might search<br \/>\n for “cheese board”. Anticipating these differences in search behavior and writing with your<br \/>\n readers in mind could produce positive effects on how your site performs in search results.\n<\/p>\n<p>However, don’t worry if you don’t anticipate every variation of how someone might seek your<br \/>\n content. Google’s language matching systems are sophisticated and can understand how your page<br \/>\n relates to many queries, even if you don’t explicitly use the exact terms in them.\n<\/p>\n<h3 id=\"distracting-ads\" tabindex=\"-1\">Avoid distracting advertisements<\/h3>\n<p>\n While ads are a part of the internet and are meant to be seen by users, don’t let them become<br \/>\n overly distracting or prevent your users from reading your content. For example, advertisements,<br \/>\n v\u0259 ya <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/avoid-intrusive-interstitials-and-dialogs\/\">interstitial pages<\/a> (pages<br \/>\n displayed before or after the content you’re expecting) that make it difficult to use the website.\n<\/p>\n<h3 id=\"link-to-relevant-resources\" tabindex=\"-1\">Link to relevant resources<\/h3>\n<p>\n Links are a great way to connect your users and search engines to other parts of your site, or<br \/>\n relevant pages on other sites. In fact, the vast majority of the new pages Google finds every day<br \/>\n are through links, making links a crucial resource you need to consider to help your pages be<br \/>\n discovered by Google and potentially shown in search results. Additionally, links can also add<br \/>\n value by connecting users (and Google) to another resource that corroborates what you’re writing<br \/>\n about.\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-5e52be8e6ea2.png\" loading=\"lazy\" style=\"display:block;margin:auto;\" width=\"500\" alt=\"An illustration that shows how one web page is linking to other relevant resources\"><\/p>\n<h4 id=\"good-link-text\" tabindex=\"-1\">Write good link text<\/h4>\n<p>\n <i>Link text<\/i> (also known as <i>anchor text<\/i>) is the text part of a link that you can see.<br \/>\n This text tells users and Google something about the page you’re linking to. With<br \/>\n <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/internal-links\/#write-good-anchor-text\">appropriate anchor text<\/a>,<br \/>\n users and search engines can easily understand what your linked pages contain before they visit.<br \/>\n <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-ba820d6b0526.png\" loading=\"lazy\" style=\"display:block;margin:auto;\" width=\"600\" class=\"attempt-right\" alt=\"An illustration that shows text part of a link\">\n<\/p>\n<h4 id=\"link-when-you-need-to\" tabindex=\"-1\">Link when you need to<\/h4>\n<p>\n Links can provide more context on a topic, both for users and search engines, which may help<br \/>\n demonstrate your knowledge on a topic. However when you’re linking to pages outside of your<br \/>\n control, for example content on other sites, make sure you trust the resource you’re linking to.<br \/>\n If you can’t trust the content and you still want to link to them, add a<br \/>\n <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/rel-attributes\/\"><code>nofollow<\/code> or similar annotation<\/a><br \/>\n to the link to avoid search engines associating your site with the site you’re linking to. This<br \/>\n helps avoid potential negative consequences in your rankings in Google Search.\n<\/p>\n<p>\n If you’re accepting user-generated content on your site, such as forum posts or comments, make<br \/>\n sure every link that’s posted by users has a <code>nofollow<\/code> or similar annotation<br \/>\n automatically added by your CMS. Since you’re not creating the content in this case, you likely<br \/>\n don’t want your site to be blindly associated with the sites users are linking to. This can also<br \/>\n help discourage spammers from abusing your website.\n<\/p>\n<h2 id=\"control-how-your-site-looks\" tabindex=\"-1\">Influence how your site looks in Google Search<\/h2>\n<div class=\"video-wrapper\">\n<\/div>\n<p>\n A typical Google Search results page consists of a<br \/>\n <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/visual-elements-gallery-of-google-search\/\">few different visual elements<\/a> that<br \/>\n you can influence to help users decide whether they should visit your site through those search<br \/>\n results. In this section, we’re focusing on the <i>title link<\/i> and the <i>snippet<\/i> because<br \/>\n these are the more visually significant elements.\n<\/p>\n<h3 id=\"titles\" tabindex=\"-1\">Influence your title links<\/h3>\n<p>\n The <i>title link<\/i> is the headline part of the search result and it can help people decide<br \/>\n which search result to click. There are a few sources that Google uses to generate this title<br \/>\n link, including the words inside the <code><title><\/code> element (also called the title<br \/>\n text) and other headings on the page. This title text can also be used for the title that’s shown<br \/>\n in browsers and bookmarks.\n<\/p>\n<p><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" direction=\"ltr\" viewBox=\"0 0 800 250\" aria-labelledby=\"svg-title-link\">\n <title id=\"svg-title-link\">An illustration of a text result in Google Search, with a highlighted box around the title link part<\/title>\n <image xlink:href=\"https:\/\/developers.google.com\/search\/docs\/images\/blank-title-link.png\" y=\"0%\" width=\"100%\"><\/image>\n <foreignObject x=\"55\" y=\"64\" width=\"600\" height=\"80\"><\/p>\n<p style=\"\" xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><a href=\"https:\/\/wikipedia.org\/wiki\/Chili_oil\" class=\"external-link\">How to make your own chili oil<\/a><\/p>\n<p> <\/foreignObject>\n<\/svg><\/p>\n<aside class=\"note\"><b>If you use a CMS<\/b>, you might not need to do anything technical to your<br \/>\n titles, beyond just focusing on writing good titles. Most CMSes can automatically turn the<br \/>\n titles you write into a <code><title><\/code> element in the HTML.<br \/>\n<\/aside>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-89bc497bd742.png\" loading=\"lazy\" width=\"700\" style=\"display:block;margin:auto;\" alt=\"An illustration of how title text looks on a web page, and then how it looks in the HTML\"><\/p>\n<p>\n You can influence the title links in Search by writing good titles: a good title is unique to the<br \/>\n page, clear and concise, and accurately describes the contents of the page. For example, your<br \/>\n title could include the name of your website or business, other bits of important information like<br \/>\n the physical location of the business, and maybe some information about what the particular page<br \/>\n has to offer for users. Our <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/title-links\/\">documentation about title links<\/a><br \/>\n has more tips about how to create good titles and how to influence your site’s search results’<br \/>\n title links.\n<\/p>\n<h3 id=\"snippets\" tabindex=\"-1\">Control your snippets<\/h3>\n<p>\n Below the title link, a search result typically has a description of the target page to help users<br \/>\n decide whether they should click the search result. This is called a <i>snippet<\/i>.\n<\/p>\n<p><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" direction=\"ltr\" viewBox=\"0 0 800 300\" aria-labelledby=\"svg-snippet\">\n <title id=\"svg-snippet\">An illustration of a text result in Google Search, with a highlighted box around the snippet part<\/title>\n <image xlink:href=\"https:\/\/developers.google.com\/search\/docs\/images\/blank-snippet.png\" y=\"10%\" width=\"100%\"><\/image>\n <foreignObject x=\"55\" y=\"140\" width=\"680\" height=\"65\"><\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">Learn how to cook eggs with this complete guide in less\n than 5 minutes. We cover all the methods, including sunny side up, boiled, and poached.<\/p>\n<p> <\/foreignObject>\n<\/svg><\/p>\n<p>\n The snippet is sourced from the actual content of the page the search result is linking to, thus<br \/>\n you have complete control over the words that can be used to generate the snippet. Occasionally<br \/>\n the snippet may be sourced from the contents of the meta description tag, which is typically a<br \/>\n succinct, one- or two-sentence summary of the page. A good meta description is short, unique to one<br \/>\n particular page, and includes the most relevant points of the page. Check out our tips for<br \/>\n <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/snippets\/#meta-descriptions\">writing good meta descriptions<\/a> for<br \/>\n more inspiration.\n<\/p>\n<h2 id=\"images\" tabindex=\"-1\">Add images to your site, and optimize them<\/h2>\n<p>\n Many people search visually, and images can be how people find your website for the first time.<br \/>\n For example, if you have a recipe blog, people might find your content by searching for “fruit<br \/>\n tart recipes” and browsing photos of various types of fruit tarts.\n<\/p>\n<p>\n As you add images to your site, make sure that people and search engines can find and understand them.\n<\/p>\n<h3 id=\"add-images-near-text\" tabindex=\"-1\">Add high-quality images near relevant text<\/h3>\n<p>\n When you use high quality images, you give users enough context and detail to decide which image<br \/>\n best matches what they were looking for. For example, if people are looking for “daisies” and<br \/>\n come across a rogue edelweiss in search results, a higher quality image would help them distinguish<br \/>\n the type of flower.\n<\/p>\n<p>\n Use images that are sharp and clear, and place them near text that’s relevant to the image. The<br \/>\n text that’s near images can help Google better understand what the image is about and what it<br \/>\n means in context to your page.\n<\/p>\n<p>\n For example, if the page is reviewing yarn shops in London, then it would make sense to embed one<br \/>\n of your photos of the yarn shop in the section that details the location, description, and review<br \/>\n information for that yarn shop. This helps Google and users associate the image with text that<br \/>\n provides more context to what the page is about.\n<\/p>\n<h3 id=\"add-descriptive-alt-text-to-the-image\" tabindex=\"-1\">Add descriptive alt text to the image<\/h3>\n<p>\n Alt text is a short, but descriptive piece of text that explains the relationship between the<br \/>\n image and your content. It helps search engines understand what your image is about and the<br \/>\n context of how your image relates to your page, so writing <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/images-best-practices\/#descriptive-alt-text\">good alt text<\/a><br \/>\n is quite important. You can add this to your HTML with the <code>alt<\/code> attribute of the<br \/>\n <code>img<\/code> element, or your CMS may have an easy way to specify a description for an image<br \/>\n when you’re uploading it to your site. Learn more about <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/images-best-practices\/#descriptive-alt-text\">how to write good alt text<\/a>,<br \/>\n and how to add it to your images.\n<\/p>\n<h2 id=\"videos\" tabindex=\"-1\">Optimize your videos<\/h2>\n<p>\n If your website includes pages that are primarily about individual videos, people may also be able<br \/>\n to discover your site through video results in Google Search. Many of the best practices for<br \/>\n images and text also apply to videos:\n<\/p>\n<ul>\n<li>Create high-quality video content, and embed the video on a standalone page, near text that’s<br \/>\n relevant to that video.<\/li>\n<li>Write descriptive text in the titles and description fields of a video (the title of a video<br \/>\n is still a title, and so you can apply the best practices for writing titles here too).<\/li>\n<\/ul>\n<p>\n If your site is particularly video-focused, then continue reading about more things you can do to<br \/>\n <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/video-search\/\">optimize your videos for search engines<\/a>.\n<\/p>\n<h2 id=\"promoting\" tabindex=\"-1\">Promote your website<\/h2>\n<p>\n Effectively promoting your new content will lead to faster discovery by those who are interested<br \/>\n in the same subject, and also by search engines. You can do this in many ways:\n<\/p>\n<ul>\n<li>Social media promotion<\/li>\n<li>Community engagement<\/li>\n<li>Advertisement, both offline and online<\/li>\n<li>Word of mouth, and many other methods<\/li>\n<\/ul>\n<p>\n One of the <a href=\"https:\/\/www.nielsen.com\/insights\/2012\/global-trust-in-advertising-and-brand-messages-2\/\" class=\"external-link\">most effective and lasting ways<\/a><br \/>\n is word of mouth: that is, people familiar with your site tell their friends about it, who in turn<br \/>\n visit your site. This can take time, and usually you need to invest some time and effort in other<br \/>\n practices first, such as community engagement. Our friends over at Google for Creators have excellent<br \/>\n resources about <a href=\"https:\/\/creators.google\/en-us\/content-creation-guides\/audience-engagement\/\" class=\"external-link\">building and engaging your audience<\/a>.\n<\/p>\n<p>\n Putting effort into the offline promotion of your company or site can also be rewarding. For<br \/>\n example, if you have a business site, make sure its URL is listed on your business cards,<br \/>\n letterhead, posters, and other materials. With their permission, you could also send out recurring<br \/>\n newsletters to your audience letting them know about new content on your website.\n<\/p>\n<p>\n As with everything in life, you can overdo promoting your site and actually harm it: people may get<br \/>\n fatigued of your promotions, and search engines may perceive some of the practices as<br \/>\n <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/spam-policies\/\">manipulation of search results<\/a>.\n<\/p>\n<h2 id=\"focusing\" tabindex=\"-1\">Things we believe you shouldn’t focus on<\/h2>\n<p>\n As SEO has evolved, so have the ideas and practices (and at times, misconceptions) related to it.<br \/>\n What was considered best practice or top priority in the past may no longer be relevant or<br \/>\n effective due to the way search engines (and the internet) have developed over time.\n<\/p>\n<p>\n To help you focus on the things that are actually important when it comes to SEO, we collected<br \/>\n some of the most common and prominent topics we’ve seen circulating the internet. In general, our<br \/>\n message on these topics is that you should do what’s best for your business area; we will<br \/>\n elaborate on a few specific points here:\n<\/p>\n<table class=\"columns fixed responsive\">\n<tr>\n<td class=\"hidden\"><\/td>\n<td>\n<dl>\n<dt>\n Meta keywords\n <\/dt>\n<dd>\n Google Search<br \/>\n <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/google-does-not-use-the-keywords-meta-tag-in-web-ranking\/\">doesn’t use the keywords meta tag<\/a>.\n <\/dd>\n<dt>\n Keyword stuffing\n <\/dt>\n<dd>\n Excessively repeating the same words over and over (even in<br \/>\n variations) is tiring for users, and <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/spam-policies\/#keyword-stuffing\">keyword stuffing is against Google’s spam policies<\/a>.\n <\/dd>\n<dt>\n Keywords in the domain name or URL path\n <\/dt>\n<dd>\n<p>When picking the name of your site, do what’s<br \/>\n best for your business. Users will use this name to find you, so we recommend following general<br \/>\n marketing best practices. From a ranking perspective, the keywords in the name of the domain (or<br \/>\n URL path) alone have hardly any effect beyond appearing in<br \/>\n <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/visual-elements-gallery-of-google-search\/#breadcrumb\">breadcrumbs<\/a>.\n <\/p>\n<p>\n And while still on the topic of domain names: the TLD (the domain name ending like “.com” or<br \/>\n “.guru”) only matters if you’re targeting a specific country’s users, and even then it’s<br \/>\n usually a low impact signal. For example, if you’re trying to sell Dutch cheese to people<br \/>\n searching from Switzerland, it makes some sense (both from business and<br \/>\n <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/managing-multi-regional-and-multilingual-sites\/#geotargeting\">SEO point of view<\/a>)<br \/>\n to use a .ch domain name. Otherwise Google Search doesn’t care which TLD you’re using (whether<br \/>\n it’s a .com or .org or .asia).<\/p>\n<\/dd>\n<dt>\n Minimum or maximum content length\n <\/dt>\n<dd>\n The length of the content alone doesn’t matter for<br \/>\n ranking purposes (there’s no magical word count target, minimum or maximum, though you<br \/>\n probably want to have at least one word). If you are varying the words (writing naturally to<br \/>\n not be repetitive), you have more chances to show up in Search simply because you are using<br \/>\n more keywords.\n <\/dd>\n<\/dl>\n<\/td>\n<td>\n<dl>\n<dt>\n Subdomains versus subdirectories\n <\/dt>\n<dd>\n From a business point of view, do whatever makes sense<br \/>\n for your business. For example, it might be easier to manage the site if it’s segmented by<br \/>\n subdirectories, but other times it might make sense to partition topics into subdomains,<br \/>\n depending on your site’s topic or industry.\n <\/dd>\n<dt>\n PageRank\n <\/dt>\n<dd>\n While <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/ranking-systems\/#link-analysis\">PageRank<\/a><br \/>\n uses links and is one of the fundamental algorithms at Google, there’s much more to Google Search<br \/>\n than just links. We have many ranking signals, and PageRank is just one of those.\n <\/dd>\n<dt>\n Duplicate content “penalty”\n <\/dt>\n<dd>\n If you have some content that’s accessible under multiple<br \/>\n URLs, it’s fine; don’t fret about it. It’s inefficient, but it’s not something that will cause<br \/>\n a manual action. <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/spam-policies\/#scraped-content\">Copying others’ content, however, is a different story.<\/a>\n <\/dd>\n<dt>\n Number and order of headings\n <\/dt>\n<dd>\n<p>\n Having your headings in semantic order is<br \/>\n fantastic for screen readers, but from Google Search perspective, it doesn’t matter if<br \/>\n you’re using them out of order. The web in general is not valid HTML, so Google Search can<br \/>\n rarely depend on semantic meanings hidden in the HTML specification.\n <\/p>\n<p>\n There’s also no magical, ideal amount of headings a given page should have. However, if you<br \/>\n think it’s too much, then it probably is.\n <\/p>\n<\/dd>\n<dt>\n Thinking E-E-A-T is a ranking factor\n <\/dt>\n<dd>\n <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/helpful-content\/#eat\">No, it’s not.<\/a>\n <\/dd>\n<\/dl>\n<\/td>\n<\/tr>\n<\/table>\n<h2 id=\"next-steps\" tabindex=\"-1\">Next steps<\/h2>\n<ul>\n<li><b>Get started with Search Console<\/b>: Setting up a Search Console account helps you monitor<br \/>\n and optimize how your website performs on Google Search. Learn how to<br \/>\n <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/search-console-getting-started\/\">set up your account and what reports to check out first<\/a>.\n <\/li>\n<li><b>Maintain your website’s SEO over time<\/b>: Learn more about<br \/>\n <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/maintaining-seo\/\">managing your site’s presence in the long term<\/a>,<br \/>\n including more in-depth SEO tasks and scenarios, such as preparing for a site move, or managing<br \/>\n a multi-lingual site.<\/li>\n<li><b>Enhance how your site looks in Google Search results<\/b>: Valid<br \/>\n <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/\">structured data<\/a> on<br \/>\n your pages also makes your pages eligible for many special features in Google Search results,<br \/>\n including review stars, carousels, and more. Explore the<br \/>\n <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-types\/\">gallery of search result types<\/a><br \/>\n that your page can be eligible for.<\/li>\n<\/ul>\n<h3 id=\"resources\" tabindex=\"-1\">Stay informed and ask questions<\/h3>\n<p>\n As you embark on your SEO journey, here are some resources that can help you stay on top of<br \/>\n changes and new resources we publish:\n<\/p>\n<table class=\"columns fixed responsive\">\n<tr>\n<td class=\"hidden\"><\/td>\n<td>\n<ul>\n<li><a href=\"https:\/\/developers.google.com\/search\/blog\">Google Search Central blog<\/a>: Get the latest information from our<br \/>\n Google Search Central blog. You can find information about updates to Google Search, new<br \/>\n Search Console features, and much more.\n <\/li>\n<li>Google Search Central on <a href=\"https:\/\/www.linkedin.com\/showcase\/googlesearchcentral\/\" class=\"external-link\">LinkedIn<\/a> and <a href=\"https:\/\/twitter.com\/googlesearchc\" class=\"external-link\">X (Twitter)<\/a>:<br \/>\n Follow us for updates on Google Search and resources to help you make a great site.\n <\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Google Search Central Help Forum<\/a>:<br \/>\n Post questions about your site’s SEO issues and find tips to create high quality sites from the<br \/>\n product forum for website owners. There are many experienced contributors in the forum, including<br \/>\n <a href=\"https:\/\/productexperts.withgoogle.com\/\" class=\"external-link\">Product Experts<\/a> and<br \/>\n occasionally Googlers.\n <\/li>\n<li><a href=\"https:\/\/www.youtube.com\/c\/GoogleSearchCentral\" class=\"external-link\">Google Search Central YouTube Channel<\/a>:<br \/>\n Watch hundreds of helpful videos created for website owners.\n <\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>A knowledge of basic SEO can have a noticeable impact. Explore the Google SEO starter guide for an overview of search engine optimization essentials.<\/p>\n","protected":false},"menu_order":5,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[695],"ar_kb_etiket":[547,548,546],"class_list":["post-16555","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-seo-fundamentals-documentation","ar_kb_etiket-basics","ar_kb_etiket-checklist","ar_kb_etiket-starter"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16555\/revisions"}],"predecessor-version":[{"id":25594,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16555\/revisions\/25594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26319"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=16555"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=16555"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=16555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}