{"id":16557,"date":"2026-09-02T11:34:12","date_gmt":"2026-09-02T08:34:12","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/maintaining-seo\/"},"modified":"2026-09-06T00:51:48","modified_gmt":"2026-09-05T21:51:48","slug":"maintaining-seo","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/maintaining-seo\/","title":{"rendered":"Maintaining your website&#8217;s SEO"},"content":{"rendered":"<p>If your site is on Google and you&#8217;re familiar with the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/seo-starter-guide\/\">fundamentals of SEO<\/a>, there are more<br \/>\n      things you can do to improve how your site appears on Google. As you manage and maintain your<br \/>\n      website, you may come across more unique scenarios that affect Google Search. This guide covers<br \/>\n      more in-depth SEO tasks, such as preparing for a site move or managing a multi-lingual site.<\/p>\n<h2 id=\"crawling_indexing\" tabindex=\"-1\">Control how Google crawls and indexes your site<\/h2>\n<p>Read our guide to understand <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-search-works\/\">how Google Search works<\/a>;<br \/>\n      if you don&#8217;t understand the crawl\/index\/serving pipeline well, it<br \/>\n      will be difficult to debug issues or anticipate Search behavior on your site.<\/p>\n<h3 id=\"duplicate-content\" tabindex=\"-1\">\n      Duplicate content<br \/>\n    <\/h3>\n<p>\n      Be sure that you understand what<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/specify-canonical\/#definition\">canonical pages are<\/a>,<br \/>\n      and how they affect crawling and indexing of your site.\n    <\/p>\n<h3 id=\"resources\" tabindex=\"-1\">\n      Resurslar<br \/>\n    <\/h3>\n<p>Be sure that any resources (images, CSS files, and so on) or pages that Google is meant to<br \/>\n      crawl are accessible to Google; that is, they are not blocked by any robots.txt rules and are<br \/>\n      accessible to an anonymous user. Inaccessible pages will not appear in the<br \/>\n      <a href=\"https:\/\/search.google.com\/search-console\/index\" class=\"external-link\">Page Indexing report<\/a>,<br \/>\n      and the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289\" class=\"external-link\">URL Inspection tool<\/a><br \/>\n      will show them as not crawled. Blocked resources are shown only at the<br \/>\n      individual URL level, in the URL Inspection tool. If important resources on a page are blocked,<br \/>\n      this can prevent Google from crawling your page properly. Use the URL Inspection tool to render<br \/>\n      the live page to verify whether Google sees the page as you expect.<\/p>\n<h3 id=\"robots.txt\" tabindex=\"-1\">\n      Robots.txt<br \/>\n    <\/h3>\n<p>Use robots.txt rules to prevent crawling, and sitemaps to encourage crawling. Block crawling<br \/>\n      of duplicate content on your site, or unimportant resources (such as small, frequently used<br \/>\n      graphics such as icons or logos) that might overload your server with requests. Don&#8217;t use<br \/>\n      robots.txt as a mechanism to prevent indexing; use the <code>noindex<\/code> tag or login<br \/>\n      requirements for that. <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/control-what-you-share-with-google\/\">Read more about blocking access to your content.<\/a><\/p>\n<h3 id=\"sitemaps\" tabindex=\"-1\">Sitemaps<\/h3>\n<p>Sitemaps are a very important way to tell Google which pages are important to your site, and<br \/>\n      also provide additional information (such as update frequency), and are very important for<br \/>\n      crawling non-textual content (such as images or video). Although Google won&#8217;t limit crawling<br \/>\n      to pages listed in your sitemaps, it will prioritize crawling these pages. This is especially<br \/>\n      important for sites with rapidly changing content, or with pages that might not be discovered<br \/>\n      through links. Using sitemaps helps Google discover and prioritize which pages to crawl on<br \/>\n      your site. <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/sitemaps-overview\/\">Read all about sitemaps here.<\/a>\n    <\/p>\n<h3 id=\"internationalized-or-multi-lingual-sites\" tabindex=\"-1\">Internationalized or multi-lingual sites<\/h3>\n<p>If your site includes multiple languages, or is targeted at users in specific locales:<\/p>\n<ul>\n<li><a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/managing-multi-regional-and-multilingual-sites\/\">Read about<br \/>\n      multi-regional and multi-lingual sites<\/a> for high-level advice on how to manage sites that<br \/>\n      have localized content for different languages or regions.<\/li>\n<li><a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/localized-versions\/\">Use hreflang<\/a> to tell<br \/>\n      Google about different language variations of pages on your site.<\/li>\n<li>If your site adapts the content of its pages based on the locale of the request, read<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-google-crawls-locale-adaptive-pages\/\">how this can affect Google&#8217;s crawl of your site<\/a>.<\/li>\n<\/ul>\n<h3 id=\"migrating-a-page-or-a-site\" tabindex=\"-1\">Migrating a page or a site<\/h3>\n<p>On the occasion that you might need to move a single URL or even a whole site, follow these guidelines:<\/p>\n<h4 id=\"migrating-a-single-url\" tabindex=\"-1\">Migrating a single URL<\/h4>\n<p>If you move a page permanently to another location, don&#8217;t forget<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/redirects-and-google\/\">to implement <code>301<\/code> redirects for your<br \/>\n        page<\/a>. If the move is only temporary for some reason, return <code>302<\/code> instead to tell<br \/>\n      Google to continue to crawl your page.<\/p>\n<p>When a user requests a page that has been removed, you can create a custom <code>404<\/code> page to<br \/>\n      provide a better experience. Just be sure that when a user requests a page that is no longer<br \/>\n      there, you return a true <code>404<\/code> error, not a <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/troubleshoot-google-search-crawling-errors\/#soft-404-errors\"><code>soft 404<\/code><\/a>.<\/p>\n<h4 id=\"migrating-a-site\" tabindex=\"-1\">Migrating a site<\/h4>\n<p>If you&#8217;re migrating an entire site, implement all the <code>301<\/code> and sitemap changes you need, then<br \/>\n      tell Google about the move so that we can start crawling the new site and forwarding your<br \/>\n      signals to the new site.<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/site-move-url-change\/\">Learn how to migrate your site.<\/a>\n    <\/p>\n<h3 id=\"follow-crawling-and-indexing-best-practices\" tabindex=\"-1\">Follow crawling and indexing best practices<\/h3>\n<ul>\n<li><b><a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/internal-links\/#crawlable-links\">Make your links crawlable<\/a>.<\/b><\/li>\n<li><b><a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/rel-attributes\/\">Use <code>rel=nofollow<\/code><\/a><br \/>\n        for paid links<\/b>, links that require login, or untrusted content (such as<br \/>\n        user-submitted content) to avoid passing your quality signals on to them, or having their<br \/>\n        bad quality reflect on you.<\/li>\n<li><b><a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/crawl-budget\/\">Managing your crawl budget<\/a><\/b>:<br \/>\n        If your site is particularly large (hundreds of millions of pages that change periodically,<br \/>\n        or perhaps tens of millions of pages that change frequently), Google might not be able to<br \/>\n        crawl your entire site as often as you&#8217;d<br \/>\n        like, so you might need to point Google to the most important pages on your site. The best<br \/>\n        mechanism for doing so at present is to list your most recently updated or most important<br \/>\n        pages in your sitemaps, and hiding your less important pages using<br \/>\n        robots.txt rules.<\/li>\n<li><b>JavaScript usage<\/b>: Follow <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/javascript-seo-basics\/\">Google&#8217;s recommendations for JavaScript on websites<\/a>.<\/li>\n<li><b>Multi-page articles<\/b>: If you have an article broken into several pages, be<br \/>\n        sure that there are prominent next and previous links for users to click (and that these are<br \/>\n        crawlable links). That&#8217;s all you need for the page set to be crawled by Google.<\/li>\n<li><b>Infinite scroll pages<\/b>: Google can have trouble scrolling through infinite<br \/>\n        scroll pages; provide a paginated version if you want the page to be crawled.<br \/>\n        <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/fix-lazy-loaded-content\/#paginated-infinite-scroll\">Learn more about search-friendly infinite scroll pages.<\/a><\/li>\n<li><b>Block access to URLs that change state,<\/b> such as posting comments,<br \/>\n        creating accounts, adding items to a cart, and so on. Use <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/robots-txt-intro\/\">robots.txt<\/a><br \/>\n        to block these URLs.<\/li>\n<li>Review the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/file-types-indexed\/\">list of which file types are indexable by Google<\/a>.<\/li>\n<li>In the unlikely situation that <b>Google seems to be crawling your site too<br \/>\n        much<\/b>, you can <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/reduce-the-google-crawl-rate\/\">reduce the crawl rate<\/a><br \/>\n        for your site. However, this should be a rare occurrence.<\/li>\n<li>If your site is still HTTP, we recommend <a href=\"https:\/\/web.dev\/articles\/enable-https\" class=\"external-link\">migrating to HTTPS<\/a>,<br \/>\n        for your <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/why-and-how-to-secure-your-website-with-the-https-protocol\/\">users&#8217; security, as well as your own<\/a>.<\/li>\n<\/ul>\n<h2 id=\"help-google-understand-your-site\" tabindex=\"-1\">Help Google understand your site<\/h2>\n<p>Put key information in text, not graphics, on the site. Although Google can parse and index<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/file-types-indexed\/\">many file types<\/a>,<br \/>\n      text is still the safest bet to help us understand the content of the page. If<br \/>\n      you use non-text content, or if you want to provide additional guidance about the content of<br \/>\n      the site, add <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/\">structured data<\/a> to your<br \/>\n      pages to help us understand your content (and in some cases, provide special search features<br \/>\n      such as <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-types\/\">rich results<\/a>).<\/p>\n<p>If you feel comfortable with HTML and basic coding, you can add structured data by hand<br \/>\n      following the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/\">developer guidelines<\/a>.<br \/>\n      If you want a little help, you can use the WYSIWYG <a href=\"https:\/\/support.google.com\/webmasters\/answer\/3069489\" class=\"external-link\">Structured Data Markup helper<\/a><br \/>\n      to help you generate basic structured data for you.<\/p>\n<p>If you don&#8217;t have the ability to add structured data to your pages, you might use the<br \/>\n      <a href=\"https:\/\/support.google.com\/webmasters\/answer\/2753960\" class=\"external-link\">Data Highlighter tool<\/a>,<br \/>\n      which lets you highlight portions of a page and tell Google what each section<br \/>\n      represents (an event, a date, a price, and so on). This is simple, but it can break if you<br \/>\n      change the layout of your page.<\/p>\n<p><a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/seo-starter-guide\/#understand_your_content\">Read more about helping Google understand your site content.<\/a><\/p>\n<h2 id=\"follow-our-guidelines\" tabindex=\"-1\">Follow our guidelines<\/h2>\n<aside class=\"caution\"><b>Caution<\/b>: Be sure to follow our<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/search-essentials-overview\/\">Search Essentials<\/a>. Some<br \/>\n      of these are recommendations and best practices; others can lead to a site being removed from<br \/>\n      the Google index if you do not follow them.<\/aside>\n<h3 id=\"content-specific-guidelines\" tabindex=\"-1\">Content-specific guidelines<\/h3>\n<p>If you have specific types of content on your site, here are some recommendations for getting<br \/>\n      them on Google in the best way:<\/p>\n<ul>\n<li><b>Video<\/b>: Be sure to follow our <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/video-search\/\">video best practices<\/a><br \/>\n        to enable Google to find, crawl, and show results for videos hosted on<br \/>\n        your site.<\/li>\n<li><b>Images<\/b>: Follow our <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/images-best-practices\/\">image best practices<\/a><br \/>\n        to get your images to appear in Search. You can show additional information<br \/>\n        about your image in Google Images by <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/image-metadata-in-google-images\/\">providing image metadata<\/a><br \/>\n        on the image host page. To block an image from being indexed,<br \/>\n        <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/remove-images-hosted-on-your-site-from-search-results\/\">use a robots.txt <code>Disallow<\/code> rule<\/a>.<\/li>\n<li><b>For children:<\/b> If your content is specifically for children,<br \/>\n        <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/tag-child-directed-treatment\" class=\"external-link\">tag your pages or site as child-directed<\/a><br \/>\n        in order to comply with the Children&#8217;s Online<br \/>\n        Privacy Protection Act (<a href=\"https:\/\/business.ftc.gov\/privacy-and-security\/childrens-privacy\" class=\"external-link\">COPPA<\/a>).<\/li>\n<li><b>Adult sites<\/b>: If your site (or specific pages) contain adult-only content, you<br \/>\n    might consider <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/guidelines-for-sites-with-explicit-content\/\">tagging it as adult content<\/a>,<br \/>\n    which will filter it in SafeSearch results.<\/li>\n<li><b>News:<\/b> If you run a news site, here are some important considerations:\n<ul>\n<li>If you have news content, be sure to read the <a href=\"https:\/\/support.google.com\/news\/publisher-center\/\" class=\"external-link\">Google Publisher Center help documentation<\/a>.<\/li>\n<li>In addition, create a <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/news-sitemaps\/\">News sitemap<\/a><br \/>\n            to help Google discover content more quickly.<\/li>\n<li>Be sure to <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/preventing-spam-abuse\/\">prevent abuse<\/a><br \/>\n            on your site.<\/li>\n<li>If you want to provide a limited number of views to visitors without a subscription or login, read about<br \/>\n            <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/flexible-sampling-general-guidance\/\">flexible sampling<\/a> to<br \/>\n            learn some best practices about providing limited access to your content.<\/li>\n<li>See how to <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-for-subscription-and-paywalled-content-creativework\/\">indicate subscription and paywalled content<\/a><br \/>\n            on your site to Google while still enabling crawling.<\/li>\n<li>See how to use <code>meta<\/code> tags to <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/meta-tags\/\">limit text or image use when generating search result snippets<\/a>.<\/li>\n<li>Consider using <a href=\"https:\/\/amp.dev\" class=\"external-link\">AMP<\/a> v\u0259 ya <a href=\"https:\/\/amp.dev\/about\/stories\/\" class=\"external-link\">Web Stories<\/a> for fast-loading<br \/>\n            content.<\/li>\n<\/ul>\n<\/li>\n<li><b>Other sites<\/b> (for example, sites about businesses, books, apps, scholarly<br \/>\n        works): See <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/get-your-website-on-google\/\">other Google services<\/a> where you<br \/>\n        can post your information.<\/li>\n<li>See if <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-types\/\">Google supports a Search feature specific for your content type<\/a>.<br \/>\n        Google supports specialized Search features for recipes, events, job posting sites, and more.<\/li>\n<\/ul>\n<h2 id=\"manage-the-user-experience\" tabindex=\"-1\">Manage the user experience<\/h2>\n<p>Providing a good user experience should be your site&#8217;s top goal, and a good user experience<br \/>\n      is a ranking factor. There are many elements to providing a good user experience; here are a<br \/>\n      few of them.<\/p>\n<p><a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/why-and-how-to-secure-your-website-with-the-https-protocol\/\">Google recommends that websites use HTTPS<\/a>,<br \/>\n      rather than HTTP, to improve user and site security. Sites that use HTTP<br \/>\n      can be marked as &#8220;not secure&#8221; in the Chrome browser.<br \/>\n      <a href=\"https:\/\/web.dev\/articles\/enable-https\" class=\"external-link\">Learn how to secure your site with HTTPS<\/a>.<\/p>\n<p>A fast page usually beats a slow page in user satisfaction. You can use the<br \/>\n      <a href=\"https:\/\/search.google.com\/search-console\/core-web-vitals\" class=\"external-link\">Core Web Vitals report<\/a><br \/>\n      to see your site-wide performance numbers, or <a href=\"https:\/\/pagespeed.web.dev\/\" class=\"external-link\">PageSpeed Insights<\/a><br \/>\n      to test performance for individual pages. You can learn more about building fast<br \/>\n      pages on the <a href=\"https:\/\/web.dev\/explore\/fast\" class=\"external-link\">web.dev site<\/a>. Also consider<br \/>\n      using <a href=\"https:\/\/amp.dev\/about\/stories\/\" class=\"external-link\">AMP<\/a> for fast pages.<\/p>\n<h3 id=\"mobile-considerations\" tabindex=\"-1\">Mobile considerations<\/h3>\n<p>With <a href=\"https:\/\/www.statista.com\/topics\/779\/mobile-internet\/#topicOverview\" class=\"external-link\">over 60 percent of the global internet population using a mobile device to go online<\/a>,<br \/>\n      it&#8217;s important that your site be mobile-friendly. Google now uses a mobile crawler as the<br \/>\n      default crawler for websites.<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/mobile-site-and-mobile-first-indexing-best-practices\/\">Read about how to make your site mobile friendly<\/a>.<\/p>\n<h2 id=\"control-your-search-appearance\" tabindex=\"-1\">Control your search appearance<\/h2>\n<p>Google provides <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/visual-elements-gallery-of-google-search\/\">many kinds of search result features and experiences in Google Search<\/a>,<br \/>\n      including review stars and special result types for specific types of information such as<br \/>\n      events or recipes. See which ones are appropriate for your site and consider implementing them.<br \/>\n      You can <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/define-a-favicon-to-show-in-search-results\/\">provide a favicon<\/a><br \/>\n      to show in search results for your site. You can also <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/influence-your-byline-dates-in-google-search\/\">provide an article date<\/a><br \/>\n      to appear in search results.<\/p>\n<p>Be sure to read the articles on how to help Google<br \/>\n      provide good <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/title-links\/\">titles links<\/a> and<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/snippets\/\">snippets<\/a>. You can also restrict the snippet length, or omit it<br \/>\n      entirely if you wish. See how to use <code>meta<\/code> tags to <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/snippets\/#nosnippet\">limit text or image use when generating search result snippets<\/a>.<\/p>\n<h2 id=\"using-search-console\" tabindex=\"-1\">Using Search Console<\/h2>\n<p>\n      Search Console offers a broad range of reports to help you monitor and optimize your site<br \/>\n      performance on Google Search. Learn more about <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/search-console-getting-started\/\">what reports to use<\/a>.\n    <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore these resources for technical SEO strategies and techniques to manage and maintain your website.<\/p>\n","protected":false},"menu_order":10,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[695],"ar_kb_etiket":[554,552,553],"class_list":["post-16557","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-seo-fundamentals-documentation","ar_kb_etiket-housekeeping","ar_kb_etiket-maintenance","ar_kb_etiket-monitoring"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16557\/revisions"}],"predecessor-version":[{"id":25591,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16557\/revisions\/25591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26321"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=16557"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=16557"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=16557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}