{"id":16584,"date":"2026-09-02T11:39:07","date_gmt":"2026-09-02T08:39:07","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/"},"modified":"2026-09-06T00:52:01","modified_gmt":"2026-09-05T21:52:01","slug":"structured-data-intro","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/","title":{"rendered":"Introduction to structured data markup in Google Search"},"content":{"rendered":"<div class=\"video-wrapper\" style=\"margin-top: 20px;\">\n<\/div>\n<p>Google Search works hard to understand the content of a page. You can help us by providing explicit<br \/>\n  clues about the meaning of a page to Google by including structured data on the page.<br \/>\n  Structured data is a standardized format for providing information about a page and classifying<br \/>\n  the page content; for example, on a recipe page, what are the ingredients, the cooking<br \/>\n  time and temperature, the calories, and so on.<\/p>\n<h2 id=\"why\" tabindex=\"-1\">Why add structured data to a page?<\/h2>\n<p>Adding structured data can enable search results that are more engaging to users and might<br \/>\n  encourage them to interact more with your website, which are called <i>rich results<\/i>.<br \/>\n  Here are some case studies of websites that have implemented structured data for their site:<\/p>\n<ul>\n<li>Rotten Tomatoes added structured data to 100,000 unique pages and measured a 25% higher click-through rate for pages enhanced with structured data, compared to pages without structured data.<\/li>\n<li>The Food Network has converted 80% of their pages to enable search features, and has seen a 35% increase in visits.<\/li>\n<li>Rakuten has found that users spend 1.5x more time on pages that implemented structured data<br \/>\n    than on non-structured data pages, and have a 3.6x higher interaction rate on AMP pages<br \/>\n    with search features vs non-feature AMP pages.<\/li>\n<li>Nestl\u00e9 has measured pages that show as rich results in search have an 82% higher click<br \/>\n    through rate than non-rich result pages.<\/li>\n<\/ul>\n<aside class=\"note\">Read more <a href=\"https:\/\/developers.google.com\/search\/case-studies\">case studies from sites that have implemented structured data<\/a>.<br \/>\n<\/aside>\n<h2 id=\"how-structured-data-works-in-google-search\" tabindex=\"-1\">How structured data works in Google Search<\/h2>\n<p>Google uses structured data that it finds on the web to understand the content of the page,<br \/>\n  as well as to gather information about the web and the world in general, such as information<br \/>\n  about the people, books, or companies that are included in the markup. For example,<br \/>\n  when a recipe page has <a href=\"https:\/\/json-ld.org\" class=\"external-link\">JSON-LD<\/a> structured data<br \/>\n  (describing the title of the recipe, the author of the recipe, and other details), Google Search<br \/>\n  can use that information to display a rich result for the recipe:\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-a71d9e097a70.png\" loading=\"lazy\" alt=\"How a recipe web page's structured data can influence a rich result in Google Search\"><\/p>\n<p>Because the structured data labels each individual element of the recipe, users can search<br \/>\n  for your recipe by ingredient, calorie count, cook time, and so on.<\/p>\n<aside class=\"important\"><b>If you use a CMS, such as Wix, WordPress, or Shopify,<\/b> you might not be able<br \/>\n  to edit your HTML directly. Instead, your CMS may have a search engine settings page, or you may be able<br \/>\n  to install a plugin that allows you to specify structured data. Search for instructions about<br \/>\n  adding structured data to your CMS (for example, search for &#8220;wix structured data&#8221; or &#8220;wordpress structured data plugin&#8221;).<\/aside>\n<div class=\"video-wrapper\"><\/div>\n<p>Structured data is coded using in-page markup on the page that the information applies to.<br \/>\n  The structured data on the page describes the content of that page. Don&#8217;t create<br \/>\n  blank or empty pages just to hold structured data, and don&#8217;t add structured data about<br \/>\n  information that is not visible to the user, even if the information is accurate. For more technical<br \/>\n  and quality guidelines, see the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-guidelines\/\">Structured data<br \/>\n  general guidelines<\/a>. <\/p>\n<p>The <a href=\"https:\/\/search.google.com\/test\/rich-results\" class=\"external-link\">Rich Results Test<\/a> is an easy and useful<br \/>\n  tool for validating your structured data, and in some cases, previewing a feature in Google Search. Try it out:\n<\/p>\n<form method=\"post\" target=\"_blank\" action=\"https:\/\/search.google.com\/test\/rich-results?utm_campaign=devsite&#038;utm_medium=jsonld&#038;utm_source=recipe\"><input type=\"submit\" value=\"Try it out in the Rich Results Test\" \/><textarea name=\"code_snippet\" style=\"display:none\">&lt;html&gt;<br \/>\n  &lt;head&gt;<br \/>\n    &lt;title&gt;Non-Alcoholic Pi\u00f1a Colada&lt;\/title&gt;<br \/>\n    &lt;script type=&#8221;application\/ld+json&#8221;&gt;<br \/>\n    {<br \/>\n      &#8220;@context&#8221;: &#8220;https:\/\/schema.org\/&#8221;,<br \/>\n      &#8220;@type&#8221;: &#8220;Recipe&#8221;,<br \/>\n      &#8220;name&#8221;: &#8220;Non-Alcoholic Pi\u00f1a Colada&#8221;,<br \/>\n      &#8220;image&#8221;: [<br \/>\n      &#8220;https:\/\/example.com\/photos\/1&#215;1\/photo.jpg&#8221;,<br \/>\n      &#8220;https:\/\/example.com\/photos\/4&#215;3\/photo.jpg&#8221;,<br \/>\n      &#8220;https:\/\/example.com\/photos\/16&#215;9\/photo.jpg&#8221;<br \/>\n      ],<br \/>\n      &#8220;author&#8221;: {<br \/>\n        &#8220;@type&#8221;: &#8220;Person&#8221;,<br \/>\n        &#8220;name&#8221;: &#8220;Mary Stone&#8221;<br \/>\n      },<br \/>\n      &#8220;datePublished&#8221;: &#8220;2024-03-10&#8221;,<br \/>\n      &#8220;description&#8221;: &#8220;This non-alcoholic pina colada is everyone&#8217;s favorite!&#8221;,<br \/>\n      &#8220;recipeCuisine&#8221;: &#8220;American&#8221;,<br \/>\n      &#8220;prepTime&#8221;: &#8220;PT1M&#8221;,<br \/>\n      &#8220;cookTime&#8221;: &#8220;PT2M&#8221;,<br \/>\n      &#8220;totalTime&#8221;: &#8220;PT3M&#8221;,<br \/>\n      &#8220;keywords&#8221;: &#8220;non-alcoholic&#8221;,<br \/>\n      &#8220;recipeYield&#8221;: &#8220;4 servings&#8221;,<br \/>\n      &#8220;recipeCategory&#8221;: &#8220;Drink&#8221;,<br \/>\n      &#8220;nutrition&#8221;: {<br \/>\n        &#8220;@type&#8221;: &#8220;NutritionInformation&#8221;,<br \/>\n        &#8220;calories&#8221;: &#8220;120 calories&#8221;<br \/>\n      },<br \/>\n      &#8220;aggregateRating&#8221;: {<br \/>\n        &#8220;@type&#8221;: &#8220;AggregateRating&#8221;,<br \/>\n        &#8220;ratingValue&#8221;: 5,<br \/>\n        &#8220;ratingCount&#8221;: 18<br \/>\n      },<br \/>\n      &#8220;recipeIngredient&#8221;: [<br \/>\n        &#8220;400ml of pineapple juice&#8221;,<br \/>\n        &#8220;100ml cream of coconut&#8221;,<br \/>\n        &#8220;ice&#8221;<br \/>\n      ],<br \/>\n      &#8220;recipeInstructions&#8221;: [<br \/>\n        {<br \/>\n          &#8220;@type&#8221;: &#8220;HowToStep&#8221;,<br \/>\n          &#8220;name&#8221;: &#8220;Blend&#8221;,<br \/>\n          &#8220;text&#8221;: &#8220;Blend 400ml of pineapple juice and 100ml cream of coconut until smooth.&#8221;,<br \/>\n          &#8220;url&#8221;: &#8220;https:\/\/example.com\/non-alcoholic-pina-colada#step1&#8221;,<br \/>\n          &#8220;image&#8221;: &#8220;https:\/\/example.com\/photos\/non-alcoholic-pina-colada\/step1.jpg&#8221;<br \/>\n        },<br \/>\n        {<br \/>\n          &#8220;@type&#8221;: &#8220;HowToStep&#8221;,<br \/>\n          &#8220;name&#8221;: &#8220;Fill&#8221;,<br \/>\n          &#8220;text&#8221;: &#8220;Fill a glass with ice.&#8221;,<br \/>\n          &#8220;url&#8221;: &#8220;https:\/\/example.com\/non-alcoholic-pina-colada#step2&#8221;,<br \/>\n          &#8220;image&#8221;: &#8220;https:\/\/example.com\/photos\/non-alcoholic-pina-colada\/step2.jpg&#8221;<br \/>\n        },<br \/>\n        {<br \/>\n          &#8220;@type&#8221;: &#8220;HowToStep&#8221;,<br \/>\n          &#8220;name&#8221;: &#8220;Pour&#8221;,<br \/>\n          &#8220;text&#8221;: &#8220;Pour the pineapple juice and coconut mixture over ice.&#8221;,<br \/>\n          &#8220;url&#8221;: &#8220;https:\/\/example.com\/non-alcoholic-pina-colada#step3&#8221;,<br \/>\n          &#8220;image&#8221;: &#8220;https:\/\/example.com\/photos\/non-alcoholic-pina-colada\/step3.jpg&#8221;<br \/>\n        }<br \/>\n      ],<br \/>\n      &#8220;video&#8221;: {<br \/>\n        &#8220;@type&#8221;: &#8220;VideoObject&#8221;,<br \/>\n        &#8220;name&#8221;: &#8220;How to Make a Non-Alcoholic Pi\u00f1a Colada&#8221;,<br \/>\n        &#8220;description&#8221;: &#8220;This is how you make a non-alcoholic pi\u00f1a colada.&#8221;,<br \/>\n        &#8220;thumbnailUrl&#8221;: [<br \/>\n          &#8220;https:\/\/example.com\/photos\/1&#215;1\/photo.jpg&#8221;,<br \/>\n          &#8220;https:\/\/example.com\/photos\/4&#215;3\/photo.jpg&#8221;,<br \/>\n          &#8220;https:\/\/example.com\/photos\/16&#215;9\/photo.jpg&#8221;<br \/>\n         ],<br \/>\n        &#8220;contentUrl&#8221;: &#8220;https:\/\/www.example.com\/video123.mp4&#8221;,<br \/>\n        &#8220;embedUrl&#8221;: &#8220;https:\/\/www.example.com\/videoplayer?video=123&#8221;,<br \/>\n        &#8220;uploadDate&#8221;: &#8220;2024-02-05T08:00:00+08:00&#8221;,<br \/>\n        &#8220;duration&#8221;: &#8220;PT1M33S&#8221;,<br \/>\n        &#8220;interactionStatistic&#8221;: {<br \/>\n          &#8220;@type&#8221;: &#8220;InteractionCounter&#8221;,<br \/>\n          &#8220;interactionType&#8221;: { &#8220;@type&#8221;: &#8220;WatchAction&#8221; },<br \/>\n          &#8220;userInteractionCount&#8221;: 2347<br \/>\n        },<br \/>\n        &#8220;expires&#8221;: &#8220;2024-02-05T08:00:00+08:00&#8221;<br \/>\n       }<br \/>\n    }<br \/>\n    &lt;\/script&gt;<br \/>\n  &lt;\/head&gt;<br \/>\n  &lt;body&gt;<br \/>\n  &lt;\/body&gt;<br \/>\n&lt;\/html&gt;<\/textarea><\/form>\n<h2 id=\"structured-data-vocabulary-and-format\" tabindex=\"-1\">Structured data vocabulary and format<\/h2>\n<p>This documentation describes which properties are required, recommended, or optional for<br \/>\n  structured data with special meaning to Google Search. Most Search structured data uses<br \/>\n  <a href=\"https:\/\/schema.org\/\" class=\"external-link\">schema.org<\/a> vocabulary, but you should rely<br \/>\n  on the Google Search Central documentation as definitive for Google Search behavior, rather<br \/>\n  than the schema.org documentation. There are more attributes and objects on schema.org that<br \/>\n  aren&#8217;t required by Google Search; they may be useful for other search engines, services, tools, and platforms.<\/p>\n<aside class=\"key-point\">Data-vocabulary.org markup is no longer<br \/>\n  eligible for Google rich result features. Learn more about<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/sunsetting-support-for-data-vocabulary\/\">sunsetting support for data-vocabulary<\/a>.<\/aside>\n<p>Be sure to check your structured data using the <a href=\"https:\/\/search.google.com\/test\/rich-results\" class=\"external-link\">Rich Results Test<\/a> during development, and the<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7552505\" class=\"external-link\">Rich result status reports<\/a><br \/>\n  after deployment, to monitor the validity of your pages, which might break<br \/>\n  after deployment due to templating or serving issues.<\/p>\n<p>You must include all the required properties for an object to be eligible for appearance in<br \/>\n  Google Search with enhanced display. In general, defining more recommended features can make<br \/>\n  it more likely that your information can appear in Search results with enhanced display.<br \/>\n  <b>However<\/b>, it is more important to supply fewer but complete and accurate<br \/>\n  recommended properties rather than trying to provide every possible recommended property with<br \/>\n  less complete, badly-formed, or inaccurate data.<\/p>\n<p>In addition to the properties and objects documented here, Google can make general use of the<br \/>\n  <a href=\"https:\/\/schema.org\/sameAs\" class=\"external-link\"><code>sameAs<\/code><\/a> property and other<br \/>\n  <a href=\"https:\/\/schema.org\/\" class=\"external-link\">schema.org<\/a><br \/>\n  structured data. Some of these elements may be used to enable future Search features, if they<br \/>\n  are deemed useful.<\/p>\n<h3 id=\"supported-formats\" tabindex=\"-1\">\n  Supported formats<br \/>\n<\/h3>\n<p>\n  Google Search supports structured data in the following formats, unless documented otherwise.<br \/>\n  In general, we recommend using a format that&#8217;s easiest for you to implement and maintain (in most cases,<br \/>\n  that&#8217;s JSON-LD); all 3 formats are equally fine for Google, as long as the markup is valid and<br \/>\n  properly implemented per the feature&#8217;s documentation.\n<\/p>\n<table class=\"responsive\" id=\"format-placement\">\n<tr>\n<th colspan=\"2\">Formats<\/th>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/json-ld.org\/\" class=\"external-link\">JSON-LD<\/a>* <b>(Recommended)<\/b><\/td>\n<td>A JavaScript notation embedded in a <code>&lt;script&gt;<\/code> tag in the <code>&lt;head&gt;<\/code><br \/>\n      and <code>&lt;body&gt;<\/code> elements of an HTML page. The<br \/>\n      markup is not interleaved with the user-visible text, which makes nested data items easier<br \/>\n      to express, such as the <code>Country<\/code> of a <code>PostalAddress<\/code><br \/>\n      of a <code>MusicVenue<\/code> of an <code>Event<\/code>.<br \/>\n      Also, Google can read JSON-LD data when it is <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/generate-structured-data-with-javascript\/\">dynamically<br \/>\n      injected into the page&#8217;s contents<\/a>, such as by JavaScript code or embedded widgets in<br \/>\n      your content management system.<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/html.spec.whatwg.org\/multipage\/microdata.html#microdata\" class=\"external-link\">Microdata<\/a><\/td>\n<td>An open-community HTML specification used to nest structured data within HTML<br \/>\n      content. Like RDFa, it uses HTML tag attributes to name the properties you want<br \/>\n      to expose as structured data. It is typically used in the <code>&lt;body&gt;<\/code> element, but can be used in the <code>&lt;head&gt;<\/code> element.<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/rdfa.info\/\" class=\"external-link\">RDFa<\/a><\/td>\n<td>An HTML5 extension that supports linked data by introducing<br \/>\n      <a href=\"https:\/\/www.w3.org\/TR\/rdfa-lite\/#the-attributes\" class=\"external-link\">HTML tag attributes<\/a> that<br \/>\n      correspond to the user-visible content that you want to describe for search engines. RDFa<br \/>\n      is commonly used in both the <code>&lt;head&gt;<\/code> and <code>&lt;body&gt;<\/code> sections of the HTML page.<\/td>\n<\/tr>\n<\/table>\n<aside class=\"note\">In general, Google recommends using JSON-LD for structured data if your<br \/>\n  site&#8217;s setup allows it, as it&#8217;s the easiest solution for website<br \/>\n  owners to implement and maintain at scale (in other words, less prone to user errors).<br \/>\n<\/aside>\n<h2 id=\"guidelines\" tabindex=\"-1\">Structured data guidelines<\/h2>\n<p>Be sure to follow the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-guidelines\/\">general structured data guidelines<\/a>, as well<br \/>\n  as any guidelines specific to your structured data type; otherwise your structured<br \/>\n  data might be ineligible for rich result display in Google Search.<\/p>\n<h2 id=\"get-started\" tabindex=\"-1\">Get started with structured data<\/h2>\n<p>If you&#8217;re new to structured data, check out <a href=\"https:\/\/schema.org\/docs\/gs.html\" class=\"external-link\">schema.org<br \/>\n  beginner&#8217;s guide to structured data<\/a>. While the guide focuses on Microdata,<br \/>\n  the basic ideas are relevant for JSON-LD and RDFa.<\/p>\n<p>\n  Once you&#8217;re comfortable with the basics of structured data, explore the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-types\/\">list of structured data features in Google Search<\/a><br \/>\n  and pick a feature to implement. Each guide goes into detail on how to<br \/>\n  implement the structured data in a way that makes your site eligible for a rich result<br \/>\n  appearance on Google Search.<\/p>\n<p align=\"center\"><a class=\"button button-primary\" href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-types\/\">Choose a feature<\/a><\/p>\n<h2 id=\"measuring\" tabindex=\"-1\">Measuring the effect of structured data<\/h2>\n<p>You probably want to compare performance of your pages with structured data with those pages that<br \/>\n  don&#8217;t have structured data, in order to decide if it&#8217;s worth your effort. The best way to do that<br \/>\n  is to run a <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/ab-testing-seo\/\">before and after test on a few pages on your site<\/a>.<br \/>\n   This can be a little tricky, since page views can vary for a single page for various reasons.<\/p>\n<ol>\n<li>Take some pages on your site that are not using any structured data, and have several months of<br \/>\n    data in Search Console. Be sure to choose pages that won&#8217;t be affected by the time of year or<br \/>\n    timeliness of the page content; use pages that won&#8217;t change much, but are still popular enough to<br \/>\n    be read often enough to generate meaningful data.<\/li>\n<li>Add structured data or other features to your pages. Confirm that your markup is valid, and<br \/>\n    that Google has found your structured data using the<br \/>\n    <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289\" class=\"external-link\">URL Inspection tool<\/a><br \/>\n    on your page.<\/li>\n<li>Record the performance for a few months in the<br \/>\n    <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553#by_search_appearance\" class=\"external-link\">Performance report<\/a>,<br \/>\n    and filter by URL to compare performance of your page.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Google uses structured data markup to understand content. Explore this guide to discover how structured data works, review formats, and learn where to place it on your site.<\/p>\n","protected":false},"menu_order":76,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[675],"ar_kb_etiket":[600,599,598],"class_list":["post-16584","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-structured-data-ranking-and-search-appearance","ar_kb_etiket-rich-results","ar_kb_etiket-schema","ar_kb_etiket-structured-data"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16584\/revisions"}],"predecessor-version":[{"id":25515,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16584\/revisions\/25515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26347"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=16584"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=16584"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=16584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}