{"id":16585,"date":"2026-09-02T11:39:07","date_gmt":"2026-09-02T08:39:07","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-guidelines\/"},"modified":"2026-09-06T00:52:04","modified_gmt":"2026-09-05T21:52:04","slug":"structured-data-guidelines","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-guidelines\/","title":{"rendered":"General structured data guidelines"},"content":{"rendered":"<p>\n    To be eligible for rich result appearance in Google Search results, structured data shouldn&#8217;t violate the<br \/>\n    <a href=\"https:\/\/support.google.com\/websearch\/answer\/10622781\" class=\"external-link\">Content policies for Google Search<\/a><br \/>\n    (which include our <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/spam-policies\/\">spam policies<\/a>).<br \/>\n    In addition, this page details the general guidelines that apply to all structured data: they<br \/>\n    must be followed in order to be eligible for appearance as a rich result in Google Search.\n  <\/p>\n<p>\n    If your page contains a <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175#spammy-structured-markup\" class=\"external-link\">structured data issue<\/a>,<br \/>\n    it can result in a manual action. A structured data manual action means that a page loses eligibility<br \/>\n    for appearance as a rich result; it doesn&#8217;t affect how the page ranks in Google web search.<br \/>\n    To check if you have a manual action, open the<br \/>\n    <a href=\"https:\/\/search.google.com\/search-console\/manual-actions\" class=\"external-link\">Manual Actions report in Search Console<\/a>.<\/p>\n<aside class=\"key-point\">\n<p><b>Important: Google does not guarantee that your structured data will show up in search results,<\/b> even<br \/>\n      if your page is marked up correctly according to the <a href=\"https:\/\/search.google.com\/test\/rich-results\" class=\"external-link\">Rich Results Test<\/a>.<br \/>\n      Here are some common reasons why:<\/p>\n<ul>\n<li>Using structured data <i>enables<\/i> a feature to be present, it does not<br \/>\n        <i>guarantee<\/i> that it will be present. The Google algorithm tailors<br \/>\n        search results to create what it thinks is the best search experience for<br \/>\n        a user, depending on many variables, including search history, location,<br \/>\n        and device type. In some cases it may determine that one feature is more<br \/>\n        appropriate than another, or even that a <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/visual-elements-gallery-of-google-search\/#text-result\">text result<\/a> is best.<\/li>\n<li>The structured data is not <a href=\"#relevance\">representative of the main content of the page<\/a>,<br \/>\n        or is potentially misleading.<\/li>\n<li>The structured data is incorrect in a way that the Rich Results Test was not able<br \/>\n        to catch.<\/li>\n<li>The content referred to by the structured data is <a href=\"#hidden\">hidden from the user<\/a>.<\/li>\n<li>The page doesn&#8217;t meet the guidelines for structured data described on this page, the<br \/>\n        guidelines for a specific structured data feature, the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/search-essentials-overview\/\">Search Essentials<\/a>,<br \/>\n        or the <a href=\"https:\/\/support.google.com\/websearch\/answer\/10622781\" class=\"external-link\">Content policies for Google Search<\/a>.<\/li>\n<\/ul>\n<\/aside>\n<h2 id=\"technical-guidelines\" tabindex=\"-1\">Technical guidelines<\/h2>\n<p>You can test compliance with technical guidelines using the<br \/>\n    <a href=\"https:\/\/search.google.com\/test\/rich-results\">Rich Results Test<\/a> and the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289\" class=\"external-link\"><br \/>\n        URL Inspection tool<\/a>, which catch most technical errors.<\/p>\n<h3 id=\"format\" tabindex=\"-1\">Format<\/h3>\n<p>In order to be eligible for rich results, mark up your site&#8217;s pages<br \/>\n    using one of <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/#structured-data-format\">three supported formats<\/a>:<\/p>\n<ul>\n<li>JSON-LD (recommended)<\/li>\n<li>Microdata<\/li>\n<li>RDFa<\/li>\n<\/ul>\n<h3 id=\"access\" tabindex=\"-1\">Access<\/h3>\n<p> Don&#8217;t block your structured data pages to Googlebot using robots.txt, <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/block-search-indexing-with-noindex\/\"><code>noindex<\/code><\/a>,<br \/>\n    or any other access control methods.<\/p>\n<h2 id=\"quality-guidelines\" tabindex=\"-1\">Quality guidelines<\/h2>\n<p>These quality guidelines are not easily testable using an automated tool.<br \/>\n    Violating a quality guideline can prevent syntactically correct structured data from being<br \/>\n    displayed as a rich result in Google Search, or possibly cause it<br \/>\n    to be <a href=\"https:\/\/support.google.com\/webmasters\/answer\/3498001\" class=\"external-link\">marked as spam<\/a>.<\/p>\n<h3 id=\"content\" tabindex=\"-1\">Content<\/h3>\n<ul>\n<li>Follow the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/spam-policies\/\">spam policies for Google web search<\/a>.<\/li>\n<li>Provide up-to-date information. We won&#8217;t show a rich result for time-sensitive<br \/>\n      content that is no longer relevant.<\/li>\n<li>Provide original content that you or your users have generated.<\/li>\n<li id=\"hidden\"><b>Don&#8217;t<\/b> mark up content that is not visible to readers of the page. For example, if the JSON-LD<br \/>\n        markup describes a performer, the HTML body must describe that same performer.<\/li>\n<li><b>Don&#8217;t<\/b> mark up irrelevant or misleading content, such as fake reviews or content<br \/>\n        unrelated to the focus of a page.<\/li>\n<li><b>Don&#8217;t<\/b> use structured data to deceive or mislead users. Don&#8217;t impersonate any person or<br \/>\n      organization, or misrepresent your ownership, affiliation, or primary purpose.<\/li>\n<li>Content in structured data must also follow the additional content guidelines or policies, as<br \/>\n      documented in the specific feature guide. For example, content in <code>JobPosting<\/code><br \/>\n      structured data must follow the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/job-posting-jobposting-structured-data-for-job-search\/#content-policies\">job posting content policies<\/a>.<\/li>\n<\/ul>\n<h3 id=\"relevance\" tabindex=\"-1\">Relevance<\/h3>\n<p>Your structured data must be a true representation of the page content. Here<br \/>\n    are some examples of irrelevant data:<\/p>\n<ul>\n<li>A sports live streaming site labeling broadcasts as local events.<\/li>\n<li>A woodworking site labeling instructions as recipes.<\/li>\n<\/ul>\n<h3 id=\"completeness\" tabindex=\"-1\">Completeness<\/h3>\n<ul>\n<li>Specify all required properties listed in the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-types\/\">documentation for your specific rich result type<\/a>. Items that are missing required properties are not eligible for rich results.<\/li>\n<li>The more recommended properties that you provide, the higher quality the result is to<br \/>\n      users. For example: users prefer job postings with explicitly stated<br \/>\n      salaries than those without; users prefer recipes with actual user reviews and genuine<br \/>\n      star ratings (note that reviews or ratings not by actual users may result in<br \/>\n      <a href=\"https:\/\/support.google.com\/webmasters\/answer\/3498001\" class=\"external-link\">manual action<\/a>). Rich result<br \/>\n      ranking takes extra information into consideration.<\/li>\n<\/ul>\n<h3 id=\"location\" tabindex=\"-1\">Yer<\/h3>\n<ul>\n<li>Put the structured data on the page that it describes, unless specified otherwise<br \/>\n      by the documentation.<\/li>\n<li>If you have duplicate pages for the same content, we recommend placing the same structured<br \/>\n      data on all page duplicates, not just on the canonical page.<\/li>\n<\/ul>\n<h3 id=\"specificity\" tabindex=\"-1\">Specificity<\/h3>\n<ul>\n<li>Try to use the most specific applicable type and property names defined by schema.org<br \/>\n      for your markup.<\/li>\n<li>Follow all additional guidelines given in the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-types\/\"><br \/>\n    documentation for your specific rich result type<\/a>.<\/li>\n<\/ul>\n<h3 id=\"images\" tabindex=\"-1\">Images<\/h3>\n<ul>\n<li>When specifying an image as a structured data property, make sure that the image is relevant<br \/>\n      to the page that it&#8217;s on. For example, if you define the <code>image<\/code> property of <code>NewsArticle<\/code>,<br \/>\n      the image must be relevant to that news article.<\/li>\n<li>All image URLs specified in structured data must be crawlable and indexable. Otherwise, Google Search can&#8217;t find and<br \/>\n      display them on the search results page. To check if Google can access your URLs, use<br \/>\n      the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289\" class=\"external-link\">URL<br \/>\n      Inspection tool<\/a>.<\/li>\n<\/ul>\n<h3 id=\"multiple-items\" tabindex=\"-1\">Multiple items on a page<\/h3>\n<p>Multiple items on a page means that there is more than one kind of thing on a page. For<br \/>\n    example, a page could contain a recipe, a video that shows how to make that recipe,<br \/>\n    and breadcrumb information for how people can discover that recipe. All of this user-visible<br \/>\n    information can also be marked up with structured data, which makes it easier for search engines<br \/>\n    like Google Search to understand the information on a page. When you add more items that<br \/>\n    apply to a page, Google Search has a fuller picture of what the page is about and can display<br \/>\n    that page in different search features.\n  <\/p>\n<p>  <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-aba701153c15.png\" loading=\"lazy\" alt=\"A recipe rich result that shows both a video and reviews\"><\/p>\n<p>\n     Google Search understands multiple items on a page, whether you nest the items<br \/>\n    or specify each item individually:\n  <\/p>\n<ul>\n<li><b>Nesting<\/b>: When there is one main item, and additional items are grouped<br \/>\n        under the main item. This is particularly helpful when grouping related items (for example,<br \/>\n        a recipe with a video and reviews).<\/li>\n<li><b>Individual items<\/b>: When each item is a separate block on the same page.<br \/>\n<aside class=\"note\">If there are items that are more helpful when<br \/>\n        they are linked together (for example, a recipe and a video), use <code>@id<\/code> in both<br \/>\n        the recipe and the video items to specify that the video is about the recipe on the<br \/>\n        page. If you didn&#8217;t link the items together, Google Search may not know that it can show the<br \/>\n        video as a Recipe rich result.<\/aside>\n<\/li>\n<\/ul>\n<p>These examples are trimmed for brevity, and they don&#8217;t<br \/>\n    include all the required and recommended properties for the features. For a full example, refer to the<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-types\/\">specific structured data type documentation<\/a>.<\/p>\n<h4 id=\"additional-tips\" tabindex=\"-1\">\n    Additional tips<br \/>\n  <\/h4>\n<ul>\n<li>To make sure that Google Search understands what the main purpose of the page is, include<br \/>\n      the main type of structured data that reflects the main focus of the page. For example, if a<br \/>\n      page is mainly about a recipe, make sure to include<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/recipe-recipe-howto-itemlist-structured-data\/\">Recipe structured<br \/>\n      data<\/a> in addition to <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/video-videoobject-clip-broadcastevent-structured-data\/\">Video<\/a> and<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/review-snippet-review-aggregaterating-structured-data\/\">Review<\/a> structured data. This is an opportunity for that<br \/>\n      page to be eligible for multiple search appearances (recipe rich results, video search, and<br \/>\n      review snippets). If the page only contained Video structured data, Google Search wouldn&#8217;t know<br \/>\n      enough about the page to also display it as a recipe rich result.<\/li>\n<li>To ensure that the page fully represents the content that&#8217;s visible to users, make sure all<br \/>\n      structured data items are complete. For example, if you include multiple reviews, make sure<br \/>\n      that you include all of the reviews that are visible to people on the page. If a page didn&#8217;t<br \/>\n      mark up all of the reviews on a page, this would be misleading for people who expect to see<br \/>\n      all of those reviews, based on the appearance of the page in Search results.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Follow our general guidelines for structured data. These guidelines will help your structured data be eligible for rich Google Search results.<\/p>\n","protected":false},"menu_order":77,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[675],"ar_kb_etiket":[601,535,598],"class_list":["post-16585","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-structured-data-ranking-and-search-appearance","ar_kb_etiket-guidelines","ar_kb_etiket-penalty","ar_kb_etiket-structured-data"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16585\/revisions"}],"predecessor-version":[{"id":25532,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16585\/revisions\/25532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26348"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=16585"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=16585"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=16585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}