Tuesday, February 13, 2007<\/p>\n
\n If you’re planning to be at \n See our \n If you will be at SES London, I’d love for you to come by and hear more. And check out the other \n Auditing Paid Listings and Clickfraud Issues<\/a>; \n A Keynote Conversation<\/a>; \n Meet the Crawlers<\/a>; Tuesday, February 13, 2007 If you’re planning to be at Search Engine Strategies London February 13-15, stop by and say hi to one of the many Googlers who will be there. I’ll be speaking on Wednesday at the Successful Site Architecture panel and thought I’d offer up some tips for building crawlable sites for those […]<\/p>\n","protected":false},"menu_order":86443,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-23857","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/23857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/23857\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26489"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=23857"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=23857"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=23857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n Search Engine Strategies London<\/a>
\n February 13-15, stop by and say hi to one of the many Googlers who will be there. I’ll be speaking
\n on Wednesday at the
\n Successful Site Architecture<\/a>
\n panel and thought I’d offer up some tips for building crawlable sites for those who can’t attend.\n<\/p>\nMake sure visitors and search engines can access the content<\/h2>\n
\n
\n Crawl errors section<\/a>
\n of Webmaster Tools for any pages Googlebot couldn’t access due to server or other errors.
\n If Googlebot can’t access the pages, they won’t be indexed and visitors likely can’t access them
\n either.\n <\/li>\n
\n robots.txt file<\/a>
\n doesn’t accidentally block search engines from content you want indexed. You can see a list of
\n the files Googlebot was
\n blocked from crawling<\/a>
\n in Webmaster Tools. You can also use our
\n robots.txt analysis tool<\/a>
\n to make sure you’re blocking and allowing the files you intend.\n <\/li>\n
\n Googlebot activity reports<\/a>
\n to see how long it takes to download a page of your site to make sure you don’t have any network
\n slowness issues.\n <\/li>\n
\n you include a
\n substantial amount of indexable content<\/a>
\n on pages that aren’t behind the login. For instance, you can put several content-rich paragraphs
\n of an article outside the login area, with a login link that leads to the rest of the article.\n <\/li>\n
\n worth testing your site under these conditions and ensuring that visitors can access the content
\n of the site using any of these mechanisms.\n <\/li>\n<\/ul>\nMake sure your content is viewable<\/h2>\n
\n
\n turned off. Can you still see all of the text and navigation?\n <\/li>\n
\n in images<\/a>, and make sure all images
\n have alt text that describe them.\n <\/li>\n
\n site in Flash. An ideal Flash-based site has pages with HTML text and Flash accents. If you use
\n Flash for your home page, make sure that the navigation into the site is in HTML.\n <\/li>\n<\/ul>\nBe descriptive<\/h2>\n
\n
\n title tag<\/a> and
\n meta description tag<\/a>
\n that aptly describe the page.\n <\/li>\n
\n topic of the page) are in HTML text.\n <\/li>\nKeep the site crawlable<\/h2>\n
\n
\n avoid frames<\/a>.
\n Frame-based sites don’t allow for unique URLs for each page, which makes indexing each page
\n separately problematic.\n <\/li>\n404<\/code> status code for pages that aren’t found.
\n Some servers are
\n configured to return a 200<\/code> status code<\/a>,
\n particularly with custom error messages and this can result in search engines spending time
\n crawling and indexing non-existent pages rather than the valid pages of the site.\n <\/li>\n
\n nofollow<\/code> attribute<\/a>
\n to links to dynamically-created future calendar pages. Each search engine may interpret the
\n nofollow<\/code> attribute differently, so check with the help documentation for each.
\n Alternatively, you could use the
\n nofollow<\/code> meta<\/code> tag<\/a>
\n to ensure that search engine spiders don’t crawl any outgoing links on a page, or use
\n robots.txt to prevent search engines from crawling URLs that can lead to infinite loops.\n <\/li>\n
\n Some content management systems enable you to rewrite URLs to friendly versions.\n <\/li>\n<\/ul>\n
\n tips for creating a Google-friendly site<\/a>
\n and webmaster guidelines<\/a> for more information on designing
\n your site for maximum crawlability and usability.\n<\/p>\n
\n Googlers’ sessions too:\n<\/p>\nTuesday, February 13th<\/h2>\n
\n 10:45 – 12:00; Shuman Ghosemajumder, Business Product Manager for Trust and Safety\n<\/p>\nWednesday, February 14th<\/h2>\n
\n 9:00 – 9:45; Matt Cutts, Software Engineer
\n Successful Site Architecture<\/a>;
\n 10:30 – 11:45; Vanessa Fox, Product Manager, Webmaster Central
\n Google University<\/a>;
\n 12:45 – 1:45
\n Converting Visitors into Buyers<\/a>;
\n 2:45 – 4:00; Brian Clifton, Head of Web Analytics, Google Europe
\n Search Advertising Forum<\/a>;
\n 4:30 – 5:45; David Thacker, Senior Product Manager\n<\/p>\nThursday, February 15th<\/h2>\n
\n 9:00 – 10:15; Dan Crow, Product Manager
\n Web Analytics and Measuring Successful Overview<\/a>;
\n 1:15 – 2:30; Brian Clifton, Head of Web Analytics, Google Europe
\n Search Advertising Clinic<\/a>;
\n 1:15 – 2:30; Will Ashton, Retail Account Strategist
\n Site Clinic<\/a>;
\n 3:00 – 4:15; Sandeepan Banerjee, Sr. Product Manager, Indexing<\/p>\n","protected":false},"excerpt":{"rendered":"