Friday, May 11, 2007<\/p>\n
\n Earlier this year, a bunch of Googlers (Maile, Peeyush, Dan, Adam and I) bunged ourselves across \n One of the questions we heard quite frequently: Should we as webmasters\/SEOs\/SEMs\/users be worried \n Our answer: a resounding NO! Personalized search takes each user’s search behavior, and subtly \n Another question that popped up a lot: I’m moving my site from domain X to Y. How do I make sure Here are the important bits to think about:<\/p>\n \n Before we sign off, we wanted to shout-out to a couple of the folks at the Sydney office: Lars Friday, May 11, 2007 Earlier this year, a bunch of Googlers (Maile, Peeyush, Dan, Adam and I) bunged ourselves across the equator and headed to Sydney, so we could show our users and webmasters that just because you’re “down under” doesn’t mean you’re under our radar. We had a great time getting to know folks […]<\/p>\n","protected":false},"menu_order":86356,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-23883","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/23883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/23883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26514"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=23883"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=23883"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=23883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n the equator and headed to Sydney, so we could show our users and webmasters that just because
\n you’re “down under” doesn’t mean you’re under our radar. We had a great time getting to know
\n folks at our Sydney office, and an even greater time meeting and chatting with all the people
\n attending Search Summit<\/a> and
\n Search Engine Room<\/a>.
\n What makes those 12-hour flights worthwhile is getting the chance to inform and be informed
\n about the issues important to the webmaster community.\n<\/p>\n
\n about personalized search?\n<\/p>\n
\n tunes the search results to better match their interests over time. For a user, this means that
\n even if you’re a lone entomologist in a sea of sports fans, you’ll always get the results most
\n relevant to you for the query “cricket”. For the webmaster, it allows niche markets that collide
\n on the same search terms to disambiguate themselves based on individual user preferences, and
\n this really presents a tremendous opportunity for visibility. Also, to put things in perspective,
\n search engines have been moving towards some degree of personalization for years; for example,
\n providing country\/language specific results is already a form of personalization, just at a
\n coarser granularity. Making it more fine-grained is the logical next step, and helps level the
\n playing field for smaller niche websites which now have a chance to rank well for users that want
\n their content the most.\n<\/p>\n
\n all my hard-earned reputation carries over?\n<\/p>\n\n
\n through .htaccess<\/code>, but check with your hosting provider).\n <\/li>\n
\n you the chance to keep an eye on the effects, and also gives search engines’ crawl\/indexing
\n pipelines time to cover the space of redirected URLs.\n <\/li>\n
\n during the transition to make sure that the redirects are having the effect you want.\n <\/li>\n
\n recrawl your site and see those redirects, which depends on a lot of factors including the
\n current reputation of your site’s pages.\n <\/li>\n
\n Sitemaps<\/a>, aren’t you?)\n <\/li>\n
\n move. Otherwise, it will be difficult to tell if ranking changes are due to the change of
\n content or incorrectly implemented redirects.\n <\/li>\n<\/ul>\n
\n (one of the original Google Maps guys) gets accolades from all of us jetlagged migrants for
\n donating his awesome Italian espresso machine to the office. And Deepak, thanks for all your tips
\n on what to see and do around Sydney.\n<\/p>\n