Friday, June 08, 2007<\/p>\n
\n At SMX Advanced<\/a> \n So, what’s new? Well, the \n As Riona MacNarmara recently
\n on Monday, Matt Cutts talked about
\n our webmaster guidelines<\/a>.
\n Later, during Q&A, someone asked about adding more detail to the guidelines: more explanation
\n about violations and more actionable help on how to improve sites. You ask—we deliver!
\n On Tuesday<\/a>, Matt
\n told the SMX crowd that we’d updated the guidelines overnight to include exactly those things!
\n We work fast around here. (OK, maybe we had been working on some of it already.)\n<\/p>\n
\n guidelines themselves<\/a>
\n haven’t changed. But the
\n specific quality guidelines<\/a>
\n now link to expanded information to help you better understand how to spot and fix any issues.
\n That section is below so you can click through to explore these new details.\n<\/p>\nQuality guidelines – specific guidelines<\/h2>\n
\n
\n hidden text or hidden links<\/a>.\n <\/li>\n
\n cloaking or sneaky redirects<\/a>.\n <\/li>\n
\n automated queries to Google<\/a>.\n <\/li>\n
\n load pages with irrelevant keywords.<\/a>\n <\/li>\n
\n duplicate content<\/a>.\n <\/li>\n
\n create pages that install viruses, trojans, or other badware<\/a>.\n <\/li>\n
\n “doorway” pages created just for search engines<\/a>,
\n or other “cookie cutter” approaches such as affiliate programs with
\n little or no original content<\/a>.\n <\/li>\n
\n Provide unique and relevant content that gives users a reason to visit your site first.<\/a>\n <\/li>\n<\/ul>\n
\n posted in our discussion forum<\/a>,
\n we are working to expand our
\n webmaster help content<\/a>
\n even further and want your input. If you have suggestions, please post them in the forum. We would
\n love to hear from you!\n<\/p>\n