{"id":24846,"date":"2014-08-07T00:00:00","date_gmt":"2014-08-07T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/https-as-a-ranking-signal\/"},"modified":"2014-08-07T00:00:00","modified_gmt":"2014-08-07T00:00:00","slug":"https-as-a-ranking-signal","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/https-as-a-ranking-signal\/","title":{"rendered":"Https as a ranking signal"},"content":{"rendered":"<p class=\"gargardate\">Thursday, August 07, 2014<\/p>\n<p>\n  Security is a top priority for Google. We invest a lot in making sure that our services use<br \/>\n  industry-leading security, like<br \/>\n  <a href=\"https:\/\/googleonlinesecurity.blogspot.com\/2011\/11\/protecting-data-for-long-term-with.html\" class=\"external-link\">strong HTTPS encryption by default<\/a>.<br \/>\n  That means that people using Search, Gmail and Google Drive, for example, automatically have a<br \/>\n  secure connection to Google.\n<\/p>\n<p>\n  Beyond our own stuff, we&#8217;re also working to make the Internet safer more broadly. A big part of<br \/>\n  that is making sure that websites people access from Google are secure. For instance, we have<br \/>\n  created resources to help webmasters<br \/>\n  <a href=\"https:\/\/developers.google.com\/web\/fundamentals\/security\/hacked\" class=\"external-link\">prevent and fix security breaches<\/a><br \/>\n  on their sites.\n<\/p>\n<p>\n  We want to go even further. At <a href=\"https:\/\/events.google.com\/io\" class=\"external-link\">Google I\/O<\/a><br \/>\n  a few months ago, we called for<br \/>\n  <a href=\"https:\/\/www.youtube.com\/watch?v=cBhZ6S0PFCY\" class=\"external-link\">&#8220;HTTPS everywhere&#8221;<\/a> on<br \/>\n  the web.\n<\/p>\n<p>\n  We&#8217;ve also seen more and more webmasters adopting<br \/>\n  <a href=\"https:\/\/en.wikipedia.org\/wiki\/HTTP_Secure\" class=\"external-link\">HTTPS<\/a><br \/>\n  (also known as HTTP over<br \/>\n  <a href=\"https:\/\/en.wikipedia.org\/wiki\/Transport_Layer_Security\" class=\"external-link\">TLS<\/a>,<br \/>\n  or Transport Layer Security), on their website, which is encouraging.\n<\/p>\n<p>\n  For these reasons, over the past few months we&#8217;ve been running tests taking into account whether<br \/>\n  sites use secure, encrypted connections as a signal in our search ranking algorithms. We&#8217;ve seen<br \/>\n  positive results, so we&#8217;re starting to use HTTPS as a ranking signal. For now it&#8217;s only a very<br \/>\n  lightweight signal&mdash;affecting fewer than 1% of global queries, and carrying less weight than<br \/>\n  other signals such as<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/seo-starter-guide\/\" class=\"external-link\">high-quality content<\/a><br \/>\n  &mdash;while we give webmasters time to switch to HTTPS. But over time, we may decide to<br \/>\n  strengthen it, because we&#8217;d like to encourage all website owners to switch from HTTP to HTTPS<br \/>\n  to keep everyone safe on the web.\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-2e1727ea7472.png\" loading=\"lazy\" alt=\"An image of a lock that conveys that moving from HTTP to HTTPS keeps everyone safe on the web\"><\/p>\n<p>\n  In the coming weeks, we&#8217;ll publish detailed best practices (it&#8217;s in our<br \/>\n  <a href=\"https:\/\/web.dev\/articles\/enable-https\">documentation<\/a> now) to make TLS adoption easier,<br \/>\n  and to avoid common mistakes. Here are some basic tips to get started:\n<\/p>\n<ul>\n<li>\n    Decide the kind of certificate you need: single, multi-domain, or wildcard certificate\n  <\/li>\n<li>\n    Use 2048-bit key certificates\n  <\/li>\n<li>\n    Use relative URLs for resources that reside on the same secure domain\n  <\/li>\n<li>\n    Use protocol relative URLs for all other domains\n  <\/li>\n<li>\n    Check out our<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/site-move-url-change\/\">Site move article<\/a><br \/>\n    for more guidelines on how to change your website&#8217;s address\n  <\/li>\n<li>\n    Don&#8217;t block your HTTPS site from crawling using robots.txt\n  <\/li>\n<li>\n    Allow indexing of your pages by search engines where possible. Avoid the <code>noindex<\/code><br \/>\n    <span>robots<\/span> <code>meta<\/code> tag.\n  <\/li>\n<\/ul>\n<p>\n  If your website is already serving on HTTPS, you can test its security level and configuration<br \/>\n  with the<br \/>\n  <a href=\"https:\/\/www.ssllabs.com\/ssltest\/\" class=\"external-link\">Qualys Lab tool<\/a>. If you are<br \/>\n  concerned about TLS and your site&#8217;s performance, have a look at<br \/>\n  <a href=\"https:\/\/istlsfastyet.com\/\" class=\"external-link\">Is TLS fast yet?<\/a>. And of course, if you<br \/>\n  have any questions or concerns, please you can post in our<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Webmaster Help Forums<\/a>.\n<\/p>\n<p>\n  We hope to see more websites using HTTPS in the future. Let&#8217;s all make the web more secure!\n<\/p>\n<p class=\"byline-author\">\n  Posted by <a href=\"https:\/\/www.linkedin.com\/in\/zinebaitbahajji\" class=\"external-link\">Zineb Ait Bahajji<\/a> and<br \/>\n  <a href=\"https:\/\/garyillyes.com\/+\" class=\"external-link\">Gary Illyes<\/a>, Webmaster Trends Analysts<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thursday, August 07, 2014 Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google. Beyond our own stuff, we&#8217;re also [&hellip;]<\/p>\n","protected":false},"menu_order":83711,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24846","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24846\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27034"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24846"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24846"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}