\n with users abandoning sites that just don’t load quickly. To us—and many in the
\n industry—it was clear that something needed to change. That was why
\n we started working<\/a>
\n with the
\n Accelerated Mobile Pages Project<\/a>, an
\n open source initiative to improve the mobile web experience for everyone.\n<\/p>\n
\n Less than \n To clarify, this is not a ranking change for sites. As a result of the growth of AMP beyond \n Try it out for yourself on your mobile device by navigating to \n We’re starting with a preview to get feedback from users, developers and sites so that we can
\n six months ago<\/a>,
\n we started sending people to AMP pages in the “Top stories” section of the Google Search Results
\n page on mobile phones. Since then, we’ve seen incredible global adoption of AMP that has gone
\n beyond the news industry to include e-commerce, entertainment, travel, recipe sites and so on.
\n To date we have more than 150 million AMP docs in our index, with over 4 million new ones being
\n added every week. As a result, today we’re sharing an
\n early preview<\/a> of our expanded AMP support
\n across the entire search results page—not just the “Top stories” section.\n<\/p>\n
\n publishers, we wanted to make it easier for people to access this faster experience. The preview
\n shows an experience where web results that have AMP versions are labeled with
\n ![\"The](\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-3419b8e0bc68.png\")
.
\n When you tap on these results, you will be directed to the corresponding AMP page within the AMP
\n viewer.\n<\/p>\n![\"AMP](\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-9958a593b7bc.gif\")
\n![\"AMP](\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-f7475690d077.gif\")
<\/p>\n
\n g.co\/ampdemo<\/a>. Once you’re in the demo, search
\n for something like “french toast recipe” or music lyrics by your favorite artist to experience how
\n AMP can provide a speedier reading experience on the mobile web.
\n The “Who” page<\/a> on AMPProject.org has a
\n flavor of some of the sites already creating AMP content.\n<\/p>\n
\n create a better Search experience when we make this feature more broadly available later this
\n year. In addition, we want to give everyone who might be interested in “AMPing up” their content
\n enough time to learn
\n how to implement AMP<\/a> and to see how their
\n content appears in the demo. And beyond developing AMP pages, we invite everyone to
\n get involved<\/a> and
\n contribute to the AMP Project.\n<\/p>\n