{"id":24973,"date":"2017-04-18T00:00:00","date_gmt":"2017-04-18T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-we-fought-webspam-webspam-report-2016\/"},"modified":"2017-04-18T00:00:00","modified_gmt":"2017-04-18T00:00:00","slug":"how-we-fought-webspam-webspam-report-2016","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-we-fought-webspam-webspam-report-2016\/","title":{"rendered":"How we fought webspam &#8211; Webspam Report 2016"},"content":{"rendered":"<p class=\"gargardate\">Tuesday, April 18, 2017<\/p>\n<aside class=\"note\">\n  The information in this post may be outdated. See our latest post about<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-spam-reports-are-used-at-google\/\">reporting spam<\/a>.<br \/>\n<\/aside>\n<p><img decoding=\"async\" alt=\"\" height=\"227\"\n     src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-16462d6b7e8e.png\" loading=\"lazy\" width=\"640\"\/><\/p>\n<p>\n  With 2017 well underway, we wanted to take a moment and share some of the insights we gathered in<br \/>\n  2016 in our fight against webspam. Over the past year, we continued to find new ways of keeping<br \/>\n  spam from creating a poor quality search experience, and worked with webmasters around the world<br \/>\n  to make the web better.\n<\/p>\n<p>\n  We do a lot behind the scenes to make sure that users can make full use of what today&#8217;s web has to<br \/>\n  offer, bringing relevant results to everyone around the globe, while fighting webspam that could<br \/>\n  potentially harm or simply annoy users.\n<\/p>\n<h2 id=\"webspam-trends-in-2016\" tabindex=\"-1\">Webspam trends in 2016<\/h2>\n<p><img decoding=\"async\" alt=\"\" height=\"226\"\n     src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-01d5fb975aa1.png\" loading=\"lazy\" width=\"640\"\/><\/p>\n<ul>\n<li>\n    Website security continues to be a major source of concern. Last year we saw more hacked sites<br \/>\n    than ever &#8211;<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/nohacked-a-year-in-review\/\">a 32% increase compared to 2015<\/a>.<br \/>\n    Because of this, we continued to invest in improving and creating more resources to help<br \/>\n    webmasters<br \/>\n    <a href=\"https:\/\/developers.google.com\/web\/fundamentals\/security\/hacked\" class=\"external-link\">know what to do when their sites get hacked<\/a>.\n  <\/li>\n<li>\n    We continued to see that sites are compromised not just to host webspam. We saw a lot of<br \/>\n    webmasters affected by social engineering, unwanted software, and unwanted ad injectors. We took<br \/>\n    a stronger stance in Safe Browsing to<br \/>\n    <a href=\"https:\/\/security.googleblog.com\/2016\/02\/no-more-deceptive-download-buttons.html\" class=\"external-link\">protect users from deceptive download buttons<\/a>,<br \/>\n    made a strong effort to protect users from<br \/>\n    <a href=\"https:\/\/security.googleblog.com\/2016\/11\/protecting-users-from-repeatedly_8.html\" class=\"external-link\">repeatedly dangerous sites<\/a>,<br \/>\n    and we launched more<br \/>\n    <a href=\"https:\/\/security.googleblog.com\/2016\/09\/more-safe-browsing-help-for-webmasters.html\" class=\"external-link\">detailed help text within the Search Console Security Issues Report<\/a>.\n  <\/li>\n<li>\n    Ba\u015flan\u011f\u0131c<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/mobile-first-indexing-2\/\">more people are searching on Google using a mobile device<\/a>,<br \/>\n    we saw a significant increase in spam targeting mobile users. In particular, we saw a rise in<br \/>\n    spam that<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/detect-and-get-rid-of-unwanted-sneaky-mobile-redirects\/\">redirects users, without the webmaster&#8217;s knowledge, to other sites or pages<\/a>,<br \/>\n    inserted into webmaster pages using widgets or via ad units from various advertising networks.\n  <\/li>\n<\/ul>\n<h2 id=\"how-we-fought-spam-in-2016\" tabindex=\"-1\">How we fought spam in 2016<\/h2>\n<p><img decoding=\"async\" alt=\"\" height=\"226\"\n     src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-3bd39887b3aa.png\" loading=\"lazy\" width=\"640\"\/><\/p>\n<ul>\n<li>\n    We continued to refine our algorithms to tackle webspam. We made multiple improvements to how we<br \/>\n    rank sites, including making<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/penguin-is-now-part-of-our-core-algorithm\/\">Penguin (one of our core ranking algorithms) work in real-time<\/a>.\n  <\/li>\n<li>\n    The spam that we didn&#8217;t identify algorithmically was handled manually. We sent over 9 million<br \/>\n    messages to webmasters to notify them of webspam issues on their sites. We also started<br \/>\n    providing<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/more-security-notifications-via-google-analytics\/\">more security notifications via Google Analytics<\/a>.\n  <\/li>\n<li>\n    We performed algorithmic and manual quality checks to ensure that websites with<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/\">structured data markup<\/a><br \/>\n    meet quality standards. We took manual action on more than 10,000 sites that did not meet the<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/#structured-data-guidelines\">quality guidelines<\/a><br \/>\n    for inclusion in search features powered by structured data.\n  <\/li>\n<\/ul>\n<h2 id=\"working-with-users-and-webmasters-for-a-better-web\" tabindex=\"-1\">Working with users and webmasters for a better web<\/h2>\n<p><img decoding=\"async\" alt=\"\" height=\"228\"\n     src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-05e60eebaa0e.png\" loading=\"lazy\" width=\"640\"\/><\/p>\n<ul>\n<li>\n    In 2016 we received over 180,000 user-submitted<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/report-spam-phishing-or-malware\/\">spam reports<\/a><br \/>\n    from around the world. After carefully checking their validity, we considered 52% of those<br \/>\n    reported sites to be spam. Thanks to all who submitted reports and contributed towards a cleaner<br \/>\n    and safer web ecosystem!\n  <\/li>\n<li>\n    We conducted more than 170<br \/>\n    <a href=\"https:\/\/developers.google.com\/search\/events\">online office hours and live events<\/a> around the world to audiences<br \/>\n    totaling over 150,000 website owners, webmasters and digital marketers.\n  <\/li>\n<li>\n    We continued to provide support to website owners around the world through our<br \/>\n    <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Webmaster Help Forums<\/a><br \/>\n    in 15 languages. Through these forums we saw over 67,000 questions, with a majority of them<br \/>\n    being identified as having a Best Response by our community of Top contributors, Rising Stars<br \/>\n    and Googlers.\n  <\/li>\n<li>\n    We had 119 volunteer Webmaster Top Contributors and Rising Stars, whom we invited to join us at<br \/>\n    our local<br \/>\n    <a href=\"https:\/\/productexperts.withgoogle.com\/what-it-is\" class=\"external-link\">Top Contributor Meetups<\/a><br \/>\n    in 11 different locations across 4 continents (Asia, Europe, North America, South America).\n  <\/li>\n<\/ul>\n<p><img decoding=\"async\" alt=\"\" height=\"226\"\n     src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-5b2f59c935f7.png\" loading=\"lazy\" width=\"640\"\/><\/p>\n<p>\n  We think everybody deserves high quality search results, without spam. We hope that this report<br \/>\n  provides a glimpse of what we do to make that happen.\n<\/p>\n<p class=\"byline-author\">\n  Posted by Michal Wicinski, Search Quality Strategist and <a href=\"https:\/\/developers.google.com\/search\/blog\/authors\/kiyotaka-tanaka\">Kiyotaka Tanaka<\/a>, User Education and Outreach Specialist<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tuesday, April 18, 2017 The information in this post may be outdated. See our latest post about reporting spam. With 2017 well underway, we wanted to take a moment and share some of the insights we gathered in 2016 in our fight against webspam. Over the past year, we continued to find new ways of [&hellip;]<\/p>\n","protected":false},"menu_order":82726,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24973","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27135"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24973"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24973"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}