{"id":25050,"date":"2018-12-19T00:00:00","date_gmt":"2018-12-19T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/mobile-first-indexing-structured-data-images-and-your-site\/"},"modified":"2018-12-19T00:00:00","modified_gmt":"2018-12-19T00:00:00","slug":"mobile-first-indexing-structured-data-images-and-your-site","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/mobile-first-indexing-structured-data-images-and-your-site\/","title":{"rendered":"Mobile-First indexing, structured data, images, and your site"},"content":{"rendered":"<p class=\"gargardate\">Wednesday, December 19, 2018<\/p>\n<aside class=\"key-point\">\n  <b>Newer content available<\/b>: This post is outdated. Check out our newer<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/mobile-site-and-mobile-first-indexing-best-practices\/\">Mobile-first indexing best practices<\/a>.<br \/>\n<\/aside>\n<p>\n  It&#8217;s been two years since we started<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/mobile-first-indexing-2\/\">working on &#8220;mobile-first indexing&#8221;&mdash;crawling the web with smartphone Googlebot<\/a>,<br \/>\n  similar to how most users access it. We&#8217;ve seen websites across the world embrace the mobile web,<br \/>\n  making fantastic websites that work on all kinds of devices. There&#8217;s still a lot to do, but today,<br \/>\n  we&#8217;re happy to announce that <b>we now use mobile-first indexing for over half of the pages shown<br \/>\n  in search results globally<\/b>.\n<\/p>\n<h2 id=\"checking-for-mobile-first-indexing\" tabindex=\"-1\">\n  Checking for mobile-first indexing<br \/>\n<\/h2>\n<p>\n  In general, we move sites to<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/mobile-site-and-mobile-first-indexing-best-practices\/\">mobile-first indexing<\/a><br \/>\n  when our tests assure us that they&#8217;re ready. When we move sites over,<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/rolling-out-mobile-first-indexing\/\">we notify the site owner<\/a><br \/>\n  through a message in Search Console. It&#8217;s possible to confirm this by checking the server logs,<br \/>\n  where a majority of the requests should be from Googlebot Smartphone. Even easier, the<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289\" class=\"external-link\">URL inspection tool<\/a><br \/>\n  allows a site owner to check how a URL from the site (it&#8217;s usually enough to check the home page)<br \/>\n  was last crawled and indexed.\n<\/p>\n<p><img decoding=\"async\" alt=\"A view of the URL Inspection tool in Search Console, with the 'Crawled as' field highlighted\"\n     src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-2522efeb3ca4.png\" loading=\"lazy\"\/><\/p>\n<p>\n  If your site uses responsive design techniques, you should be all set! For sites that aren&#8217;t using<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/mobile-site-and-mobile-first-indexing-best-practices\/#responsive-design\">responsive web design<\/a>, we&#8217;ve seen<br \/>\n  two kinds of issues come up more frequently in our evaluations:\n<\/p>\n<h2 id=\"missing-structured-data-on-mobile-pages\" tabindex=\"-1\">\n  Missing structured data on mobile pages<br \/>\n<\/h2>\n<p>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/\">Structured data<\/a> is very<br \/>\n  helpful to better understand the content on your pages, and allows us to<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-types\/\">highlight your pages in fancy ways in the search results<\/a>.<br \/>\n  If you use structured data on the desktop versions of your pages, you should have the same<br \/>\n  structured data on the mobile versions of the pages. This is important because with mobile-first<br \/>\n  indexing, we&#8217;ll only use the mobile version of your page for indexing, and will otherwise miss the<br \/>\n  structured data.\n<\/p>\n<p>\n  Testing your pages in this regard can be tricky. We suggest<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/\">testing for structured data in general<\/a>, and then<br \/>\n  comparing that to the mobile version of the page. For the mobile version, check the source code when you<br \/>\n  <a href=\"https:\/\/developers.google.com\/web\/tools\/chrome-devtools\/device-mode\" class=\"external-link\">simulate a mobile device<\/a>,<br \/>\n  or use the HTML generated with the<br \/>\n  <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" class=\"external-link\">Mobile-Friendly Test<\/a>.\n<\/p>\n<aside class=\"note\">\n  A page does not need to be mobile-friendly in order to be considered for mobile-first indexing.<br \/>\n<\/aside>\n<h2 id=\"missing-alt-text-for-images-on-mobile-pages\" tabindex=\"-1\">\n  Missing alt text for images on mobile pages<br \/>\n<\/h2>\n<p>\n  The value of <code>alt<\/code> attributes on images (&#8220;<code>alt text<\/code>&#8220;) is a great way to<br \/>\n  describe images to users with screen readers (which are used on mobile too!), and to search engine<br \/>\n  crawlers. Without alt text for images, it&#8217;s a lot harder for Google Images to<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/images-best-practices\/\">understand the context of images<\/a> that<br \/>\n  you use on your pages.\n<\/p>\n<p>\n  Check <code>img<\/code> tags in the source code of the mobile version for representative pages of<br \/>\n  your website. As above, the source of the mobile version can be seen by either using the browser<br \/>\n  to simulate a mobile device, or by using the<br \/>\n  <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" class=\"external-link\">Mobile-Friendly Test<\/a><br \/>\n  to check the Googlebot rendered version. Search the source code for <code>img<\/code> tags,<br \/>\n  and double-check that your page is providing appropriate alt-attributes for any that you want to<br \/>\n  have findable in <a href=\"https:\/\/images.google.com\/\" class=\"external-link\">Google Images<\/a>.\n<\/p>\n<p>\n  For example, that might look like this:\n<\/p>\n<p>With <code>alt<\/code> text (good!):<\/p>\n<div><\/div>\n<p>Without <code>alt<\/code> text:<\/p>\n<div><\/div>\n<p>\n  It&#8217;s fantastic to see so many great websites that work well on mobile! We&#8217;re looking forward to<br \/>\n  being able to index more and more of the web using mobile-first indexing, helping more users to<br \/>\n  search the web in the same way that they access it: with a smartphone. We&#8217;ll continue to monitor<br \/>\n  and evaluate this change carefully. If you have any questions, please drop by our<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/go\/community\" class=\"external-link\">Webmaster forums<\/a><br \/>\n  or our <a href=\"https:\/\/developers.google.com\/search\/events\">public events<\/a>.\n<\/p>\n<p class=\"byline-author\">\n  Posted by <a href=\"https:\/\/johnmu.com\/\" class=\"external-link\">John Mueller<\/a>, wearer of many<br \/>\n  socks, Google Switzerland<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wednesday, December 19, 2018 Newer content available: This post is outdated. Check out our newer Mobile-first indexing best practices. It&#8217;s been two years since we started working on &#8220;mobile-first indexing&#8221;&mdash;crawling the web with smartphone Googlebot, similar to how most users access it. We&#8217;ve seen websites across the world embrace the mobile web, making fantastic websites [&hellip;]<\/p>\n","protected":false},"menu_order":82116,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25050","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25050\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27184"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25050"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25050"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}