{"id":25470,"date":"2026-09-05T02:43:43","date_gmt":"2026-09-04T23:43:43","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-large-images-in-discover-improved-ctr-and-increased-visits-to-publisher-sites\/"},"modified":"2026-09-05T02:43:43","modified_gmt":"2026-09-04T23:43:43","slug":"how-large-images-in-discover-improved-ctr-and-increased-visits-to-publisher-sites","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-large-images-in-discover-improved-ctr-and-increased-visits-to-publisher-sites\/","title":{"rendered":"How large images in Discover improved CTR and increased visits to publisher sites"},"content":{"rendered":"<p class=\"publish-date\">Published on August 11, 2021<\/p>\n<p>\n  In 2020, we gave publishers more control over how images from their site appear in Discover<br \/>\n  with the introduction of the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/robots-meta-tag\/#max-image-preview\">robots<br \/>\n  <code>meta<\/code> tag <code>max-image-preview<\/code> setting<\/a>. When added to the header of each site<br \/>\n  page, the <code>max-image-preview:large<\/code> <code>meta<\/code> tag indicates that Google can feature<br \/>\n  publishers&#8217; images in large formats, creating a more compelling and engaging user experience<br \/>\n  when their content appears on Search surfaces, like Discover.\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-d6a5702ddfcc.jpg\" loading=\"lazy\" alt=\"default thumbnail appearance compared to large images in Discover\"><\/p>\n<p>\n  Since the introduction of this tag, we&#8217;re excited to see the success of web publishers who<br \/>\n  have reported greater visibility of their content within Discover including increased clicks<br \/>\n  and traffic to their site as well as improved click-through-rate (CTR).\n<\/p>\n<h2 id=\"kirbies-cravings-saw-their-click-through-rate-ctr-increase-by-79\" tabindex=\"-1\">\n  Kirbie&#8217;s Cravings saw their click-through-rate (CTR) increase by 79%<br \/>\n<\/h2>\n<p>\n  <a href=\"https:\/\/kirbiecravings.com\/about-us\/\" class=\"external-link\" rel=\"nofollow\">Kirbie&#8217;s Cravings<\/a> is a<br \/>\n  food blog that specializes in sharing recipes and highlights from dining out experiences.<br \/>\n  Jennifer, AKA Kirbie, has grown the site from a personal hobby into her full-time job as a<br \/>\n  professional food blogger and photographer. The biggest challenge Kirbie&#8217;s Cravings faces is<br \/>\n  finding new, efficient methods of distributing its content and driving traffic to the blog.<br \/>\n  Upon adding a short line of HTML, Kirbie&#8217;s Cravings saw their click-through-rate (CTR)<br \/>\n  increase by 79%.\n<\/p>\n<p>\n  <i>&#8220;Since implementing the <code>meta<\/code> tag, we have seen click-through from Discover increase<br \/>\n  substantially. This has resulted in increased traffic to the site, helping to grow our<br \/>\n  audience, readership and pageviews.&#8221;<\/i>\n<\/p>\n<div class=\"big-stats green\">\n<div class=\"big-stat\">\n<p class=\"big-stat__figure\">79<sub class=\"big-stat__sub\">%<\/sub><\/p>\n<p class=\"big-stat__description\">Increase in CTR<\/p>\n<\/p><\/div>\n<\/div>\n<h2 id=\"isto\u00e9-increased-ctr-30-and-over-6-months-their-clicks-increased-by-332\" tabindex=\"-1\">\n  Isto\u00e9 increased CTR 30% and over 6 months their clicks increased by 332%<br \/>\n<\/h2>\n<p>\n  <a href=\"https:\/\/istoe.com.br\/\" class=\"external-link\" rel=\"nofollow\">Isto\u00e9<\/a> is a weekly magazine that delivers<br \/>\n  information to the Brazilian population on diverse topics ranging from the economy to sports<br \/>\n  and women&#8217;s health to world events. Adopting the <code>meta<\/code> tag with large image preview settings<br \/>\n  increased CTR 30% and over 6 months their clicks increased by 332%.\n<\/p>\n<p>\n  <i>&#8220;The adoption of the <code>meta<\/code> tag with large image preview settings brought a meaningful<br \/>\n    increase in clicks and CTR for us. Initiatives like this one make a huge difference in the<br \/>\n    work that we, publishers, invest in day-to-day life.&#8221;<\/i>\n<\/p>\n<div class=\"big-stats green\">\n<div class=\"big-stat\">\n<p class=\"big-stat__figure\">30<sub class=\"big-stat__sub\">%<\/sub><\/p>\n<p class=\"big-stat__description\">Increase in CTR<\/p>\n<\/p><\/div>\n<div class=\"big-stat\">\n<p class=\"big-stat__figure\">332<sub class=\"big-stat__sub\">%<\/sub><\/p>\n<p class=\"big-stat__description\">Increase in clicks over 6 months<\/p>\n<\/p><\/div>\n<\/div>\n<p>\n  If you have large images on your site, consider adding the <code>max-image-preview:large<\/code><br \/>\n  <code>meta<\/code> tag to pages on your site.\n<\/p>\n<p align=\"center\"><a class=\"button button-primary\" href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/robots-meta-tag\/#max-image-preview\">Learn more about max-image-preview<\/a><\/p>\n<p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how having large images in Discover on Google can improve click through rate and increase visits to publishers sites.<\/p>\n","protected":false},"menu_order":6004,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[664],"ar_kb_etiket":[],"class_list":["post-25470","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-case-studies"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25470\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27509"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25470"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25470"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}