{"id":92,"date":"2026-08-13T23:23:18","date_gmt":"2026-08-13T23:23:18","guid":{"rendered":"https:\/\/alienroad.com\/portfolio\/birey-education\/"},"modified":"2026-08-22T01:33:31","modified_gmt":"2026-08-21T22:33:31","slug":"birey-education","status":"publish","type":"portfolio","link":"https:\/\/alienroad.com\/portfolio\/birey-education\/","title":{"rendered":"Birey Education"},"content":{"rendered":"

K\u00f6kl\u00fc Bir E\u011fitim Markas\u0131n\u0131n Yeni Nesil Dijital Y\u00fcz\u00fc: Birey E\u011fitim Kurumlar\u0131 ile Alien Road<\/strong><\/h2>\n\n\n\n

Sektor: T\u0259hsil v\u0259 T\u0259lim Xidm\u0259tl\u0259ri
Xidm\u0259tl\u0259r: Veb \u0130nki\u015faf, SEO, R\u0259q\u0259msal Strategiya, Performans Reklamlar\u0131, Brend M\u00f6vqel\u0259ndirm\u0259<\/p>\n\n\n\n

Giri\u015f: \u0130ll\u0259rin Etibar\u0131, Yeni N\u0259sil G\u00f6zl\u0259ntil\u0259ri<\/strong><\/h2>\n\n\n\n

T\u00fcrkiy\u0259nin \u0259n k\u00f6kl\u00fc v\u0259 tan\u0131nm\u0131\u015f t\u0259hsil markalar\u0131ndan biri olan Birey E\u011fitim Kurumlar\u0131, ill\u0259rdir imtahan m\u00fcv\u0259ff\u0259qiyy\u0259ti, akademik d\u0259st\u0259k v\u0259 g\u0259l\u0259c\u0259yin planla\u015fd\u0131r\u0131lmas\u0131 m\u00f6vzusunda minl\u0259rl\u0259 \u015fagird\u0259 yol g\u00f6st\u0259rir. G\u00fccl\u00fc m\u00fc\u0259llim hey\u0259ti, k\u00f6kl\u00fc t\u0259dris proqram\u0131 v\u0259 brend etibar\u0131 sah\u0259d\u0259 \u00e7ox ayd\u0131n olsa da, yeni n\u0259sil valideyn v\u0259 \u015fagirdl\u0259rin q\u0259rarverm\u0259 prosesi art\u0131q b\u00f6y\u00fck \u00f6l\u00e7\u00fcd\u0259 r\u0259q\u0259msal d\u00fcnya t\u0259r\u0259find\u0259n formala\u015fd\u0131r\u0131l\u0131r.<\/p>\n\n\n\n

Alien Road olaraq m\u0259qs\u0259dimiz, Birey-in uzun ill\u0259r\u0259 s\u00f6yk\u0259n\u0259n brend g\u00fcc\u00fcn\u00fc r\u0259q\u0259msal al\u0259md\u0259 d\u0259 eyni a\u011f\u0131rl\u0131q v\u0259 pe\u015f\u0259karl\u0131qla t\u0259msil ed\u0259n, h\u0259m valideynl\u0259rin, h\u0259m d\u0259 \u015fagirdl\u0259rin etibar ed\u0259 bil\u0259c\u0259yi bir r\u0259q\u0259msal platforma yaratmaq idi.<\/p>\n\n\n\n

Strateji Yana\u015fma: \u018fn\u0259n\u0259d\u0259n G\u00fcc Alan, Lakin G\u0259l\u0259c\u0259y\u0259 Baxan R\u0259q\u0259msal Arxitektura<\/strong><\/h2>\n\n\n\n

Birey kimi k\u00f6kl\u00fc bir t\u0259hsil markas\u0131n\u0131 r\u0259q\u0259msal al\u0259md\u0259 m\u00f6vqel\u0259ndir\u0259rk\u0259n;<\/p>\n\n\n\n

    \n
  • “T\u0259cr\u00fcb\u0259 v\u0259 k\u00f6kl\u00fcl\u00fck” hissini itirm\u0259d\u0259n,<\/li>\n\n\n\n
  • “\u0130nnovasiya, dinamizm v\u0259 m\u00fcasirlik” qavray\u0131\u015f\u0131n\u0131 g\u00fccl\u0259ndirm\u0259k laz\u0131m idi.<\/li>\n<\/ul>\n\n\n\n

    Bu tarazl\u0131q \u00fc\u00e7\u00fcn \u00fc\u00e7 \u0259sas ox m\u00fc\u0259yy\u0259n etdik:<\/p>\n\n\n\n

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    1. Etibarl\u0131 korporativ r\u0259q\u0259msal \u00fcz.<\/li>\n\n\n\n
    2. Se\u00e7im prosesini sad\u0259l\u0259\u015fdir\u0259n istifad\u0259\u00e7i t\u0259cr\u00fcb\u0259si.<\/li>\n\n\n\n
    3. N\u0259tic\u0259 v\u0259 m\u00fcv\u0259ff\u0259qiyy\u0259t y\u00f6n\u00fcml\u00fc \u00fcnsiyy\u0259t.<\/li>\n<\/ol>\n\n\n\n

      T\u0259tbiq Add\u0131mlar\u0131<\/strong><\/h2>\n\n\n\n

      1. Veb \u0130nki\u015faf: H\u0259r Filial v\u0259 H\u0259r \u015eagird \u00fc\u00e7\u00fcn Ortaq R\u0259q\u0259msal \u00dcnvan<\/strong><\/h2>\n\n\n\n

      Birey E\u011fitim Kurumlar\u0131 \u00fc\u00e7\u00fcn h\u0259m korporativ g\u00fccl\u0259rini, h\u0259m d\u0259 filiallar\u0131n\u0131n m\u00fcxt\u0259lifliyini \u0259ks etdir\u0259n h\u0259rt\u0259r\u0259fli bir veb infrastruktur dizayn etdik.<\/p>\n\n\n\n

        \n
      • Korporativ strukturu, vizyon v\u0259 missiyan\u0131, akademik yana\u015fman\u0131 t\u0259svir ed\u0259n g\u00fccl\u00fc bir \u00e7\u0259r\u00e7iv\u0259 yarad\u0131ld\u0131.<\/li>\n\n\n\n
      • Filial strukturu, valideyn v\u0259 \u015fagirdl\u0259rin \u00f6z b\u00f6lg\u0259l\u0259rind\u0259ki \u0259n yax\u0131n Birey n\u00f6qt\u0259sini s\u00fcr\u0259tl\u0259 tapmalar\u0131n\u0131 t\u0259min ed\u0259n a\u011f\u0131ll\u0131 i\u015f ax\u0131nlar\u0131 il\u0259 dizayn edildi.<\/li>\n\n\n\n
      • H\u0259r h\u0259d\u0259f k\u00fctl\u0259 \u00fc\u00e7\u00fcn ayd\u0131n v\u0259 m\u00fcr\u0259kk\u0259b olmayan bir m\u0259lumat arxitekturas\u0131 t\u0259min edildi; proqramlar (LGS, YKS, m\u0259kt\u0259b\u0259 d\u0259st\u0259k proqramlar\u0131 v\u0259 s.) \u00fc\u00e7\u00fcn ayr\u0131 m\u0259lumat b\u00f6lm\u0259l\u0259ri haz\u0131rland\u0131.<\/li>\n<\/ul>\n\n\n\n

        N\u0259tic\u0259: Birey-in veb sayt\u0131 “sad\u0259c\u0259 m\u0259lumat almaq \u00fc\u00e7\u00fcn bir s\u0259hif\u0259” olmaqdan \u00e7\u0131x\u0131b, t\u0259hsil s\u0259yah\u0259tinin r\u0259q\u0259msal ba\u015flan\u011f\u0131c n\u00f6qt\u0259sin\u0259 \u00e7evrildi.<\/p>\n\n\n\n

        2. SEO & M\u0259zmun Strategiyas\u0131: Axtar\u0131lan Yerd\u0259 Olmaq, Do\u011fru Dild\u0259n \u0130stifad\u0259 Etm\u0259k<\/strong><\/h2>\n\n\n\n

        T\u0259hsil q\u0259rarlar\u0131 \u00e7ox vaxt Google axtar\u0131\u015flar\u0131 il\u0259 ba\u015flay\u0131r. Buna g\u00f6r\u0259 d\u0259, Birey \u00fc\u00e7\u00fcn;<\/p>\n\n\n\n

          \n
        • “LGS kursu”, “YKS haz\u0131rl\u0131q kursu”, “[\u015f\u0259h\u0259r] haz\u0131rl\u0131q m\u0259rk\u0259zi” v\u0259 “k\u00f6kl\u00fc t\u0259hsil m\u00fc\u0259ssis\u0259si” kimi terminl\u0259rin axtar\u0131\u015flarda g\u00f6r\u00fcnm\u0259sini art\u0131rmaq \u00fc\u00e7\u00fcn m\u0259zmun strukturu yarad\u0131ld\u0131.<\/li>\n\n\n\n
        • M\u0259zmun, valideynl\u0259rin suallar\u0131n\u0131 cavabland\u0131rmaq v\u0259 imtahan sisteml\u0259ri, m\u00fcv\u0259ff\u0259qiyy\u0259t hekay\u0259l\u0259ri, t\u0259hsil yana\u015fmalar\u0131 kimi m\u00f6vzularda m\u0259lumatland\u0131r\u0131c\u0131, lakin sad\u0259 izahatlar verm\u0259k \u00fc\u00e7\u00fcn dizayn edildi.<\/li>\n\n\n\n
        • Axtar\u0131\u015f motorlar\u0131nda \u00fczvi g\u00f6r\u00fcn\u00fcrl\u00fck, k\u00f6kl\u00fc brend qavray\u0131\u015f\u0131 il\u0259 uy\u011funla\u015fan bir n\u00f6qt\u0259y\u0259 g\u0259tirildi.<\/li>\n<\/ul>\n\n\n\n

          3. Performans Reklamlar\u0131: Do\u011fru Mesajla Do\u011fru K\u00fctl\u0259y\u0259 \u00c7atmaq<\/strong><\/h2>\n\n\n\n

          R\u0259q\u0259msal kampaniyalarda diqq\u0259t m\u0259rk\u0259zind\u0259 olanlar:<\/p>\n\n\n\n

            \n
          • X\u00fcsusi filial b\u00f6lg\u0259l\u0259rind\u0259ki valideynl\u0259r,<\/li>\n\n\n\n
          • \u0130mtahanlara k\u00f6kl\u0259nmi\u015f lisey v\u0259 orta m\u0259kt\u0259b \u015fagirdl\u0259rin\u0259 \u00e7atmaq h\u0259d\u0259fl\u0259ndi.<\/li>\n<\/ul>\n\n\n\n

            Bu kontekstd\u0259:<\/p>\n\n\n\n

              \n
            • M\u0259kana \u0259saslanan h\u0259d\u0259fl\u0259m\u0259 il\u0259 regional kampaniyalar dizayn edildi.<\/li>\n\n\n\n
            • Mesaj “isti, arxay\u0131nla\u015fd\u0131r\u0131c\u0131, lakin n\u0259tic\u0259 y\u00f6n\u00fcml\u00fc” bir tonda (m\u00fcv\u0259ff\u0259qiyy\u0259t nisb\u0259tl\u0259ri, m\u0259zun profill\u0259ri, mentorluq d\u0259st\u0259yi v\u0259 s. vur\u011fulanaraq) haz\u0131rland\u0131.<\/li>\n\n\n\n
            • Konversiya y\u00f6n\u00fcml\u00fc \u00fcnsiyy\u0259t vasit\u0259sil\u0259 m\u00fcraci\u0259t v\u0259 ilkin qeydiyyat t\u0259l\u0259bl\u0259rind\u0259 \u0259h\u0259miyy\u0259tli bir art\u0131m \u0259ld\u0259 edildi.<\/li>\n<\/ul>\n\n\n\n

              N\u0259tic\u0259: R\u0259q\u0259msal D\u00fcnyada da “Birey” Olma\u011f\u0131n \u00d6n\u0259mi<\/strong><\/h2>\n\n\n\n

              Alien Road il\u0259 \u0259m\u0259kda\u015fl\u0131q ed\u0259n Birey E\u011fitim Kurumlar\u0131;<\/p>\n\n\n\n

                \n
              • \u0130ll\u0259rin g\u00fcc\u00fc \u00fcz\u0259rind\u0259 qurulan brend, art\u0131q r\u0259q\u0259msal d\u00fcnyada \u00f6z\u00fcn\u00fc korporativ v\u0259 m\u00fcasir bir imicl\u0259 t\u0259msil edir.<\/li>\n\n\n\n
              • M\u00fc\u0259ssis\u0259nin valideynl\u0259r v\u0259 \u015fagirdl\u0259r \u00fc\u00e7\u00fcn “etibarl\u0131 t\u0259hsil oca\u011f\u0131” kimi qavray\u0131\u015f\u0131 r\u0259q\u0259msal toxunu\u015f n\u00f6qt\u0259l\u0259ri il\u0259 daha da g\u00fccl\u0259ndirildi.<\/li>\n\n\n\n
              • Veb sayt\u0131, SEO v\u0259 kampaniya strukturu say\u0259sind\u0259 brend “k\u00f6kl\u00fc, lakin m\u00fcasir” olaraq q\u0259bul edilm\u0259y\u0259 ba\u015fland\u0131.<\/li>\n<\/ul>\n\n\n\n

                Bu g\u00fcn r\u0259q\u0259msal d\u00fcnyada Birey, h\u0259m ke\u00e7mi\u015fin\u0259, h\u0259m d\u0259 g\u0259l\u0259c\u0259yin\u0259 yara\u015fan bir yolda dayan\u0131r:
                g\u00fccl\u00fc k\u00f6kl\u0259ri, g\u0259l\u0259c\u0259y\u0259 baxan vizyonu v\u0259 etibar ver\u0259n dili olan bir t\u0259hsil markas\u0131.<\/p>\n\n\n\n

                Son S\u00f6z<\/strong><\/h2>\n\n\n\n

                T\u0259hsild\u0259 etibar yaln\u0131z imtahan n\u0259tic\u0259l\u0259ri il\u0259 deyil, h\u0259m d\u0259 \u00fcnsiyy\u0259td\u0259 \u015f\u0259ffafl\u0131q v\u0259 r\u0259q\u0259msal al\u0259md\u0259 ard\u0131c\u0131ll\u0131qla qurulur.<\/p>\n\n\n\n

                Alien Road olaraq, Birey E\u011fitim Kurumlar\u0131-n\u0131n ill\u0259rl\u0259 davam ed\u0259n z\u0259hm\u0259tini v\u0259 f\u0259dakarl\u0131\u011f\u0131n\u0131 r\u0259q\u0259msal d\u00fcnyada eyni a\u011f\u0131rl\u0131q v\u0259 n\u00fcfuzla t\u0259msil ed\u0259c\u0259k bir struktur qurmaqdan q\u00fcrur duyuruq.<\/p>\n\n\n\n

                Alien Road | K\u00f6kl\u00fc t\u0259hsil markalar\u0131 \u00fc\u00e7\u00fcn r\u0259q\u0259msal d\u00fcnyada yeni bir s\u0259hif\u0259 a\u00e7\u0131r\u0131q.<\/p>\n\n\n

                \"Birey<\/figure>\n\n\n\n
                \"Birey<\/figure>\n","protected":false},"excerpt":{"rendered":"

                K\u00f6kl\u00fc Bir T\u0259hsil Brendinin Yeni N\u0259sil R\u0259q\u0259msal \u00dcz\u00fc: Birey T\u0259hsil Qurumlar\u0131 il\u0259 Alien Road
                \nSektor: T\u0259hsil v\u0259 T\u0259dris Xidm\u0259tl\u0259ri
                \nXidm\u0259tl\u0259r: Veb \u0130nki\u015faf, SEO, R\u0259q\u0259msal Strategiya, Performans Reklam\u00e7\u0131l\u0131\u011f\u0131, Brend M\u00f6vqel\u0259ndirm\u0259
                \nGiri\u015f: \u0130ll\u0259rin Etibar\u0131, Yeni N\u0259sil G\u00f6zl\u0259ntil\u0259ri
                \nBirey T\u0259hsil Qurumlar\u0131,<\/p>\n","protected":false},"featured_media":15996,"template":"","meta":[],"portfolio_category":[3],"class_list":["post-92","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-education-edtech"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio\/92","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/15996"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=92"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio_category?post=92"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}