{"id":107004,"date":"2026-03-25T09:44:49","date_gmt":"2026-03-25T09:44:49","guid":{"rendered":"https:\/\/alienroad.com\/uncategorized-az\/ai-advertising-optimization-revolutionizing-modern-marketing\/"},"modified":"2026-04-06T07:19:02","modified_gmt":"2026-04-06T07:19:02","slug":"ai-advertising-optimization-revolutionizing-modern-marketing","status":"publish","type":"post","link":"https:\/\/alienroad.com\/az\/ai-reklam-optimizasiyasi-az\/ai-advertising-optimization-revolutionizing-modern-marketing\/","title":{"rendered":"AI Reklam Optimizasiyas\u0131: M\u00fcasir Marketinq Strategiyalar\u0131n\u0131 \u0130nqilab Ed\u0259n"},"content":{"rendered":"

Giri\u015f<\/h2>\n

Raq\u0259msal marketinqin inki\u015faf ed\u0259n m\u0259nz\u0259r\u0259sind\u0259 s\u00fcni intellekt biznesl\u0259rin auditoriyalar\u0131 il\u0259 qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259 qurma yollar\u0131n\u0131 yenid\u0259n formala\u015fd\u0131ran \u0259sas q\u00fcvv\u0259 kimi dayan\u0131r. AI reklam optimizasiyas\u0131 bu transformasiyan\u0131n \u0259sas da\u015f\u0131 kimi ortaya \u00e7\u0131x\u0131r v\u0259 reklamverl\u0259r\u0259 b\u00f6y\u00fck veril\u0259nl\u0259r siyah\u0131lar\u0131n\u0131 istifad\u0259 ed\u0259r\u0259k, \u0259vv\u0259lki kimi qeyri-m\u00fcmk\u00fcn d\u0259qiqlik v\u0259 s\u0259m\u0259r\u0259lilik t\u0259min etm\u0259y\u0259 imkan verir. \u018fn\u0259n\u0259vi olaraq, reklam \u0259l il\u0259 t\u0259nziml\u0259m\u0259l\u0259r\u0259 v\u0259 geni\u015f h\u0259d\u0259fl\u0259m\u0259y\u0259 \u0259saslan\u0131rd\u0131 ki, bu da tez-tez s\u0259m\u0259r\u0259sizlikl\u0259r\u0259 v\u0259 qa\u00e7\u0131r\u0131lm\u0131\u015f f\u00fcrs\u0259tl\u0259r\u0259 s\u0259b\u0259b olurdu. Bu g\u00fcn AI alqoritml\u0259ri istehlak\u00e7\u0131 davran\u0131\u015f\u0131n\u0131 real vaxt rejimind\u0259 emal edir, trendl\u0259ri proqnozla\u015fd\u0131r\u0131r v\u0259 kampaniyalar\u0131 dinamik \u015f\u0259kild\u0259 t\u0259kmill\u0259\u015fdirir. Bu d\u0259yi\u015fiklik n\u0259inki reklam x\u0259rcl\u0259rinin qaytar\u0131lmas\u0131 (ROAS) n\u0131 yax\u015f\u0131la\u015fd\u0131r\u0131r, h\u0259m d\u0259 m\u00fc\u015ft\u0259ri loyall\u0131\u011f\u0131n\u0131 art\u0131ran f\u0259rdi t\u0259cr\u00fcb\u0259l\u0259r yarad\u0131r.<\/p>\n

M\u0259nims\u0259yin: qlobal raq\u0259msal reklam x\u0259rcl\u0259ri 2024-c\u00fc il\u0259 q\u0259d\u0259r 500 milyard dollardan \u00e7ox olacaq, AI al\u0259tl\u0259ri is\u0259 bu art\u0131m\u0131n \u0259h\u0259miyy\u0259tli hiss\u0259sini t\u0259\u015fkil ed\u0259c\u0259k. Rutin v\u0259zif\u0259l\u0259ri avtomatla\u015fd\u0131raraq v\u0259 praktiki m\u0259lumatlar t\u0259min ed\u0259r\u0259k, AI reklam optimizasiyas\u0131 marketinq\u00e7il\u0259r\u0259 taktik icraya deyil, yarad\u0131c\u0131 strategiyaya fokuslanma\u011fa imkan verir. M\u0259s\u0259l\u0259n, ma\u015f\u0131n \u00f6yr\u0259nm\u0259si modell\u0259ri milyonlarla veril\u0259n n\u00f6qt\u0259ni t\u0259hlil ed\u0259r\u0259k y\u00fcks\u0259k d\u0259y\u0259rli seqmentl\u0259ri m\u00fc\u0259yy\u0259nl\u0259\u015fdir\u0259 bil\u0259r v\u0259 reklamlar\u0131n do\u011fru adamlara optimal vaxtda \u00e7atmas\u0131n\u0131 t\u0259min edir. Bu qabiliyy\u0259t real vaxt rejimind\u0259 performans t\u0259hlilin\u0259 q\u0259d\u0259r uzan\u0131r, burada AI z\u0259if performans g\u00f6st\u0259r\u0259n yarad\u0131c\u0131 materiallar\u0131 a\u015fkar edir v\u0259 d\u0259rhal d\u00fcz\u0259li\u015fl\u0259r t\u0259klif edir ki, bu da klikl\u0259r \u00fczr\u0259 d\u0259r\u0259c\u0259l\u0259ri 30%-\u0259 q\u0259d\u0259r art\u0131ra bil\u0259r. Auditoriya seqmentasiyas\u0131 hiper-qranulyar olur, demografiyadan psixiqrafiya v\u0259 davran\u0131\u015f n\u00fcmun\u0259l\u0259rin\u0259 ke\u00e7ir. Konversiya d\u0259r\u0259c\u0259si yax\u015f\u0131la\u015fmalar\u0131 t\u0259bii olaraq izl\u0259yir, \u00e7\u00fcnki AI mesajla\u015fd\u0131rman\u0131 f\u0259rdi \u00fcst\u00fcnl\u00fckl\u0259r\u0259 uy\u011funla\u015fd\u0131r\u0131r, tullant\u0131 d\u0259r\u0259c\u0259l\u0259rini azald\u0131r v\u0259 qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259ni y\u00fcks\u0259ldir. Avtomatla\u015fd\u0131r\u0131lm\u0131\u015f b\u00fcdc\u0259 idar\u0259etm\u0259si bu faydalar\u0131 daha da art\u0131r\u0131r, fondlar\u0131 insan m\u00fcdaxil\u0259si olmadan \u0259n yax\u015f\u0131 performans g\u00f6st\u0259r\u0259n kanallara yenid\u0259n b\u00f6l\u00fc\u015fd\u00fcr\u0259r\u0259k. Biznesl\u0259r bu AI idar\u0259 olunan d\u00f6vrd\u0259 naviqasiya etdikc\u0259, bu mexanizml\u0259ri anlamaq r\u0259qab\u0259t qabiliyy\u0259tini qorumaq \u00fc\u00e7\u00fcn vacibdir. AI-nin inteqrasiyas\u0131 n\u0259inki \u0259m\u0259liyyatlar\u0131 sad\u0259l\u0259\u015fdirir, h\u0259m d\u0259 reklamda yenilik \u00fc\u00e7\u00fcn yeni yollar a\u00e7\u0131r.<\/p>\n

AI Reklam Optimizasiyas\u0131n\u0131n \u018fsaslar\u0131<\/h2>\n

\u018fsasda, AI reklam optimizasiyas\u0131<\/a> Google Ads, Facebook v\u0259 proqrammatik \u015f\u0259b\u0259k\u0259l\u0259r kimi platformalarda reklam kampaniyalar\u0131n\u0131n effektivliyini art\u0131rmaq \u00fc\u00e7\u00fcn a\u011f\u0131ll\u0131 alqoritml\u0259rd\u0259n istifad\u0259 etm\u0259yi \u0259hat\u0259 edir. Bu proses veril\u0259nl\u0259rin q\u0259bulu il\u0259 ba\u015flay\u0131r, burada AI sisteml\u0259ri istifad\u0259\u00e7i qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259l\u0259ri, veb-sayt analitikas\u0131 v\u0259 xarici bazar siqnallar\u0131 d\u0259hil olmaqla bir ne\u00e7\u0259 m\u0259nb\u0259d\u0259n m\u0259lumat toplay\u0131r v\u0259 emal edir. Ke\u00e7mi\u015fin qayda \u0259sasl\u0131 sisteml\u0259rind\u0259n f\u0259rqli olaraq, m\u00fcasir AI proqnozla\u015fd\u0131r\u0131c\u0131 modell\u0259rd\u0259n istifad\u0259 ed\u0259r\u0259k n\u0259tic\u0259l\u0259ri, m\u0259s\u0259l\u0259n, istifad\u0259\u00e7inin reklam\u0131 g\u00f6rd\u00fckd\u0259n sonra konversiya etm\u0259 ehtimal\u0131n\u0131 proqnozla\u015fd\u0131r\u0131r.<\/p>\n

\u018fsas Komponentl\u0259r v\u0259 Texnologiyalar<\/h3>\n

Ma\u015f\u0131n \u00f6yr\u0259nm\u0259si AI reklam optimizasiyas\u0131n\u0131n \u0259m\u0259l\u0259k\u0259sini t\u0259\u015fkil edir, n\u0259zar\u0259tli v\u0259 n\u0259zar\u0259tsiz modell\u0259r tarixi veril\u0259nl\u0259r \u00fcz\u0259rind\u0259 t\u0259lim alaraq n\u00fcmun\u0259l\u0259ri tan\u0131y\u0131r. M\u0259s\u0259l\u0259n, neyron \u015f\u0259b\u0259k\u0259l\u0259ri insan q\u0259rar q\u0259bul etm\u0259sini simulyasiya ed\u0259 bil\u0259r v\u0259 b\u00fcdc\u0259 m\u0259hdudiyy\u0259tl\u0259ri daxilind\u0259 t\u0259sirl\u0259ri maksimuma \u00e7atd\u0131rmaq \u00fc\u00e7\u00fcn real vaxt rejimind\u0259 taklif strategiyalar\u0131n\u0131 optimalla\u015fd\u0131r\u0131r. T\u0259bii dil emal\u0131 (NLP) reklam m\u0259tnini v\u0259 istifad\u0259\u00e7i sor\u011fular\u0131n\u0131 t\u0259hlil ed\u0259r\u0259k uy\u011funlu\u011fu t\u0259min edir. Hadoop kimi b\u00f6y\u00fck veril\u0259nl\u0259r platformalar\u0131 v\u0259 ya AWS kimi bulud xidm\u0259tl\u0259ri il\u0259 inteqrasiya miqyasl\u0131 emal\u0131 m\u00fcmk\u00fcn edir. Burada praktiki metrik s\u0259m\u0259r\u0259lilik art\u0131m\u0131d\u0131r: Gartner-in s\u0259naye hesabatlar\u0131na g\u00f6r\u0259, AI optimizasiyas\u0131ndan istifad\u0259 ed\u0259n kampaniyalar ROAS yax\u015f\u0131la\u015fmalar\u0131n\u0131 20-50% g\u00f6st\u0259rmi\u015fdir. Bu texnologiyalar t\u0259xminl\u0259ri aradan qald\u0131r\u0131r v\u0259 biznes m\u0259qs\u0259dl\u0259ri il\u0259 uy\u011fun g\u0259l\u0259n veril\u0259nl\u0259r \u0259sasl\u0131 q\u0259rarlar\u0131 \u0259v\u0259z edir.<\/p>\n

\u018fn\u0259n\u0259vi \u00c7a\u011f\u0131r\u0131\u015flar\u0131n \u00dczr\u0259 \u00c7\u0131k\u0131lmas\u0131<\/h3>\n

Konvensional reklam tez-tez izolyasiya edilmi\u015f veril\u0259nl\u0259r v\u0259 gecikmi\u015f r\u0259yl\u0259\u015fdirm\u0259 d\u00f6vr\u0259l\u0259ri<\/a>nd\u0259n \u0259ziyy\u0259t \u00e7\u0259kir ki, bu da x\u0259rcl\u0259rin tullant\u0131ya \u00e7evrilm\u0259sin\u0259 s\u0259b\u0259b olur. AI bunu birl\u0259\u015fdirilmi\u015f veril\u0259nl\u0259r siyah\u0131lar\u0131 v\u0259 an\u0131nda m\u0259lumatlar t\u0259min ed\u0259r\u0259k h\u0259ll edir, \u00e7evik t\u0259nziml\u0259m\u0259l\u0259r\u0259 imkan verir. Bu al\u0259tl\u0259ri q\u0259bul ed\u0259n biznesl\u0259r qazanma x\u0259rcl\u0259rini (CPA) orta hesabla 25% azald\u0131b, optimizasiyan\u0131n m\u0259nal\u0131 d\u0259y\u0259rini vur\u011fulay\u0131r.<\/p>\n

AI \u0130dar\u0259 Olunan Kampaniyalarda Real Vaxt Rejimind\u0259 Performans T\u0259hlili<\/h2>\n

Real vaxt rejimind\u0259 performans t\u0259hlili<\/a> AI reklam optimizasiyas\u0131n\u0131n \u0259n transformasiyaedici aspektl\u0259rind\u0259n birini t\u0259msil edir. Bu x\u00fcsusiyy\u0259t kampaniyalar\u0131n gedi\u015fat\u0131n\u0131 davaml\u0131 izl\u0259m\u0259y\u0259 v\u0259 t\u0259nziml\u0259m\u0259y\u0259 imkan verir, istifad\u0259\u00e7i davran\u0131\u015f\u0131ndak\u0131 d\u0259yi\u015fk\u0259nlikl\u0259r\u0259 v\u0259 bazar \u015f\u0259raitin\u0259 reaksiya verir. AI al\u0259tl\u0259ri t\u0259sirl\u0259r, klikl\u0259r v\u0259 qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259l\u0259r kimi metrikl\u0259ri bir ne\u00e7\u0259 saniy\u0259d\u0259n bir skan edir, anomaliyalar\u0131 i\u015far\u0259l\u0259yir v\u0259 probleml\u0259r p\u0259r\u0259kl\u0259nm\u0259zd\u0259n \u0259vv\u0259l optimizasiyalar t\u00f6vsiy\u0259 edir.<\/p>\n

Reklamverl\u0259r \u00dc\u00e7\u00fcn Faydalar<\/h3>\n

\u018fsas \u00fcst\u00fcnl\u00fck \u00e7eviklikd\u0259dir: h\u0259ft\u0259lik hesabatlar \u0259v\u0259zin\u0259, AI canl\u0131 panel\u0259r t\u0259qdim edir ki, bu da z\u0259if performans g\u00f6st\u0259r\u0259n a\u00e7ar s\u00f6zl\u0259ri v\u0259 ya yarad\u0131c\u0131 materiallar\u0131 a\u00e7\u0131\u011fa \u00e7\u0131xar\u0131r. M\u0259s\u0259l\u0259n, klikl\u0259r \u00fczr\u0259 d\u0259r\u0259c\u0259l\u0259r 2%-d\u0259n a\u015fa\u011f\u0131 d\u00fc\u015f\u0259rs\u0259, sistem reklam\u0131 pauza ed\u0259 bil\u0259r v\u0259 alternativl\u0259ri avtomatik test ed\u0259 bil\u0259r. Bu n\u0259inki b\u00fcdc\u0259ni qoruyur, h\u0259m d\u0259 \u00fcmumi kampaniya s\u00fcr\u0259tini art\u0131r\u0131r. T\u0259dqiqatlar g\u00f6st\u0259rir ki, real vaxt rejimind\u0259 t\u0259hlil reklam uy\u011funluq xal\u0131n\u0131 15-40% yax\u015f\u0131la\u015fd\u0131ra bil\u0259r ki, bu da birba\u015fa a\u015fa\u011f\u0131 x\u0259rcl\u0259r v\u0259 platformalarda daha y\u00fcks\u0259k g\u00f6r\u00fcnm\u0259 il\u0259 \u0259laq\u0259dard\u0131r. Bundan \u0259lav\u0259, o, miqyasl\u0131 A\/B testl\u0259rini d\u0259st\u0259kl\u0259yir, burada AI ilkin veril\u0259nl\u0259r \u0259sas\u0131nda variant u\u011fur d\u0259r\u0259c\u0259l\u0259rini proqnozla\u015fd\u0131r\u0131r v\u0259 y\u00fcks\u0259k performansl\u0131lara yol a\u00e7\u0131r.<\/p>\n

T\u0259tbiq Strategiyalar\u0131<\/h3>\n

Effektiv t\u0259tbiq etm\u0259k \u00fc\u00e7\u00fcn reklam platformalar\u0131 il\u0259 AI analitika al\u0259tl\u0259ri<\/a>, m\u0259s\u0259l\u0259n Google Analytics 4 v\u0259 ya \u00fc\u00e7\u00fcnc\u00fc t\u0259r\u0259f h\u0259ll\u0259ri aras\u0131nda API inteqrasiyalar\u0131 il\u0259 ba\u015flay\u0131n. Qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259 d\u0259r\u0259c\u0259si v\u0259 konversiya d\u0259y\u0259ri kimi \u0259sas performans g\u00f6st\u0259ricil\u0259rini (KPI) m\u00fc\u0259yy\u0259nl\u0259\u015fdirin, sonra avtomatla\u015fd\u0131r\u0131lm\u0131\u015f h\u0259r\u0259k\u0259tl\u0259r \u00fc\u00e7\u00fcn AI h\u0259ddl\u0259rini qurun. Ortak metrikl\u0259rin c\u0259dv\u0259li bunu g\u00f6st\u0259rir:<\/p>\n\n\n\n\n\n\n\n
Metrik<\/th>\nAI Optimizasiya H\u0259r\u0259k\u0259ti<\/th>\n G\u00f6zl\u0259nil\u0259n T\u0259sir<\/th>\n<\/tr>\n<\/thead>\n
Klikl\u0259r \u00dczr\u0259 D\u0259r\u0259c\u0259 (CTR)<\/td>\n1.5%-d\u0259n a\u015fa\u011f\u0131 olarsa taklifi t\u0259nziml\u0259<\/td>\n+25% CTR art\u0131m\u0131<\/td>\n<\/tr>\n
T\u0259sir Pay\u0131<\/td>\nB\u00fcdc\u0259ni a\u015fa\u011f\u0131 payl\u0131 aukcionlara yenid\u0259n b\u00f6l\u00fc\u015fd\u00fcr<\/td>\n30% geni\u015fl\u0259nmi\u015f \u0259hat\u0259<\/td>\n<\/tr>\n
Tullant\u0131 D\u0259r\u0259c\u0259si<\/td>\nH\u0259d\u0259f s\u0259hif\u0259 t\u0259klifl\u0259rini t\u0259kmill\u0259\u015fdir<\/td>\n20% azalma<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

D\u00fczenli auditl\u0259r evolyusiya ed\u0259n alqoritml\u0259rl\u0259 uy\u011funlu\u011fu t\u0259min edir v\u0259 real vaxt rejimind\u0259 t\u0259hlilin ROI-sini maksimuma \u00e7atd\u0131r\u0131r.<\/p>\n

AI T\u0259r\u0259find\u0259n D\u0259st\u0259kl\u0259n\u0259n Qabaqc\u0131l Auditoriya Seqmentasiyas\u0131<\/h2>\n

Auditoriya seqmentasiyas\u0131 geni\u015f kateqoriyalardan AI g\u00fccl\u0259ndirilmi\u015f mikro-h\u0259d\u0259fl\u0259m\u0259y\u0259 evolyusiya etmi\u015fdir, burada optimizasiya alqoritml\u0259ri istehlak\u00e7\u0131 veril\u0259nl\u0259rini t\u0259hlil ed\u0259r\u0259k x\u00fcsusi qruplar yarad\u0131r. Bu d\u0259qiqlik auditoriya veril\u0259nl\u0259rin\u0259 \u0259saslanan f\u0259rdi reklam t\u0259klifl\u0259rin\u0259 imkan verir, m\u0259s\u0259l\u0259n, ke\u00e7mi\u015f al\u0131\u015flar v\u0259 ya brauzer tarix\u00e7\u0259si, daha d\u0259rin \u0259laq\u0259l\u0259r yarad\u0131r.<\/p>\n

Qranulyar H\u0259d\u0259fl\u0259m\u0259 Texnikalar\u0131<\/h3>\n

AI istifad\u0259\u00e7il\u0259ri ortaq x\u00fcsusiyy\u0259tl\u0259r\u0259 g\u00f6r\u0259 qrupla\u015fd\u0131rmaq \u00fc\u00e7\u00fcn klasterl\u0259\u015fdirm\u0259 alqoritml\u0259rind\u0259n istifad\u0259 edir, ‘y\u00fcks\u0259k niyy\u0259tli millennials’ v\u0259 ya ‘b\u00fcdc\u0259y\u0259 h\u0259ssas ail\u0259l\u0259r’ kimi seqmentl\u0259ri a\u00e7\u0131\u011fa \u00e7\u0131xar\u0131r. Proqnozla\u015fd\u0131r\u0131c\u0131 analitika sonra seqment reaksionnlu\u011funu proqnozla\u015fd\u0131r\u0131r v\u0259 \u0259n y\u00fcks\u0259k potensiala sahib olanlar\u0131 prioritetl\u0259\u015fdirir. M\u0259s\u0259l\u0259n, e-ticar\u0259td\u0259 AI fitness avadanl\u0131\u011f\u0131 axtaran istifad\u0259\u00e7il\u0259r\u0259 qa\u00e7\u0131\u015f ayaqqab\u0131lar\u0131 \u00fc\u00e7\u00fcn reklamlar t\u0259klif ed\u0259 bil\u0259r, uy\u011funlu\u011fu art\u0131r\u0131r. Veril\u0259nl\u0259r m\u0259xfilik uy\u011funlu\u011fu GDPR uy\u011fun federativ \u00f6yr\u0259nm\u0259 kimi al\u0259tl\u0259r vasit\u0259sil\u0259 etik seqmentasiyan\u0131 t\u0259min edir. Metrikler g\u00f6st\u0259rir ki, seqmentl\u0259\u015fdirilmi\u015f kampaniyalar \u00fcmumi olanlardan 2-3 d\u0259f\u0259 daha y\u00fcks\u0259k qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259 verir.<\/p>\n

Miqyasl\u0131 F\u0259rdil\u0259\u015fdirm\u0259<\/h3>\n

Dinamik m\u0259zmun yaratma bunu daha da ir\u0259li apar\u0131r, burada AI reklam variantlar\u0131n\u0131 real vaxt rejimind\u0259 yarad\u0131r. Davaml\u0131 modaya maraql\u0131 istifad\u0259\u00e7i ekoloji mesajla\u015fd\u0131rma al\u0131r, dig\u0259ri is\u0259 performans y\u00f6n\u00fcml\u00fc c\u0259lb edir. Bu yana\u015fma Nike kimi brendl\u0259rin case study-l\u0259rind\u0259 konversiya art\u0131mlar\u0131n\u0131 35%-\u0259 q\u0259d\u0259r t\u0259min etmi\u015fdir.<\/p>\n

A\u011f\u0131ll\u0131 Optimizasiya Vasit\u0259sil\u0259 Konversiya D\u0259r\u0259c\u0259si Yax\u015f\u0131la\u015fmas\u0131<\/h2>\n

Konversiya d\u0259r\u0259c\u0259si yax\u015f\u0131la\u015fmas\u0131 AI reklam optimizasiyas\u0131n\u0131n birba\u015fa n\u0259tic\u0259sidir, \u00e7\u00fcnki alqoritml\u0259r m\u00fc\u015ft\u0259ri s\u0259yah\u0259tini f\u0259rqind\u0259n al\u0131\u015fa q\u0259d\u0259r t\u0259nziml\u0259yir. Huninin tullant\u0131 n\u00f6qt\u0259l\u0259rini t\u0259hlil ed\u0259r\u0259k, AI darbo\u011fazlar\u0131 m\u00fc\u0259yy\u0259nl\u0259\u015fdirir v\u0259 h\u0259d\u0259fl\u0259nmi\u015f m\u00fcdaxil\u0259l\u0259r yerin\u0259 yetirir.<\/p>\n

Konversiyalar\u0131 Art\u0131rmaq \u00dc\u00e7\u00fcn S\u0131naqdan Ke\u00e7mi\u015f Strategiyalar<\/h3>\n

\u018fsas strategiyalardan biri AI proqnozla\u015fd\u0131r\u0131lm\u0131\u015f niyy\u0259t xallar\u0131 il\u0259 yenid\u0259n h\u0259d\u0259fl\u0259m\u0259dir, al\u0131\u015f siqnallar\u0131 g\u00f6st\u0259r\u0259n istifad\u0259\u00e7il\u0259r\u0259 reklamlar g\u00f6st\u0259rir. Dig\u0259ri yarad\u0131c\u0131 materiallar\u0131n optimizasiyas\u0131d\u0131r: AI vizual v\u0259 m\u0259tnl\u0259ri test edir, rezonans yaradan qalibl\u0259ri se\u00e7ir. ROAS yax\u015f\u0131la\u015fd\u0131rmas\u0131 \u00fc\u00e7\u00fcn g\u00fccl\u0259ndirici \u00f6yr\u0259nm\u0259 y\u00fcks\u0259k konversiyal\u0131 yollar\u0131 \u00fcst\u00fcn tutmaq \u00fc\u00e7\u00fcn taklifl\u0259ri t\u0259nziml\u0259yir. Konkret n\u00fcmun\u0259: AI istifad\u0259 ed\u0259n p\u0259rak\u0259nd\u0259 kampaniyas\u0131 konversiyalar\u0131 2.5%-d\u0259n 5.8%-\u0259 qald\u0131rd\u0131, ROAS 45% artd\u0131. Daha d\u0259rin m\u0259lumatlar \u00fc\u00e7\u00fcn istilik x\u0259rit\u0259l\u0259ri v\u0259 sessiya qeydl\u0259rini daxil edin, optimizasiyalar\u0131n istifad\u0259\u00e7i s\u00fcrt\u00fcnm\u0259 n\u00f6qt\u0259l\u0259rini h\u0259ll etm\u0259sini t\u0259min edin.<\/p>\n

U\u011furu \u018fsas Metrikl\u0259rl\u0259 \u00d6l\u00e7m\u0259k<\/h3>\n

Klik ba\u015f\u0131na konversiya d\u0259y\u0259ti v\u0259 atribusiya modell\u0259ri kimi metrikleri izl\u0259yin. AI-nin \u00e7oxlu toxunu\u015f atribusiyas\u0131 kampaniyan\u0131n h\u0259qiqi t\u0259sirini a\u00e7\u0131\u011fa \u00e7\u0131xar\u0131r, tez-tez son klikd\u0259n \u00fcmumi bax\u0131\u015flara kredit yenid\u0259n b\u00f6l\u00fc\u015fd\u00fcr\u00fcr. Bu metriklerden istifad\u0259 ed\u0259n biznesl\u0259r illik 30% v\u0259 ya daha \u00e7ox davaml\u0131 ROAS qazan\u0131r.<\/p>\n

Avtomatla\u015fd\u0131r\u0131lm\u0131\u015f B\u00fcdc\u0259 \u0130dar\u0259etm\u0259si: S\u0259m\u0259r\u0259lilik Yenid\u0259n T\u0259rifl\u0259n\u0259n<\/h2>\n

Avtomatla\u015fd\u0131r\u0131lm\u0131\u015f b\u00fcdc\u0259 idar\u0259etm\u0259si resurs b\u00f6l\u00fc\u015fd\u00fcrm\u0259sini sad\u0259l\u0259\u015fdirir, AI-d\u0259n istifad\u0259 ed\u0259r\u0259k fondlar\u0131 performans proqnozlar\u0131na \u0259sas\u0259n kampaniyalar aras\u0131nda paylay\u0131r. Bu \u0259l n\u0259zar\u0259tini aradan qald\u0131r\u0131r v\u0259 b\u00fcdc\u0259l\u0259rin qalib taktikaya dinamik ax\u0131n etm\u0259sin\u0259 imkan verir.<\/p>\n

AI Nec\u0259 B\u00f6l\u00fc\u015fd\u00fcrm\u0259ni \u0130dar\u0259 Edir<\/h3>\n

Alqoritml\u0259r ssenaril\u0259ri simulyasiya ed\u0259r\u0259k ROI proqnozla\u015fd\u0131r\u0131r, x\u0259rcl\u0259ri a\u015fa\u011f\u0131 performansl\u0131lardan y\u00fcks\u0259k potensial sah\u0259l\u0259r\u0259 k\u00f6\u00e7\u00fcr\u00fcr. PPC-d\u0259 AI g\u00fcnd\u0259lik b\u00fcdc\u0259l\u0259ri h\u0259ddind\u0259n art\u0131q x\u0259rci qar\u015f\u0131s\u0131n\u0131 almaq \u00fc\u00e7\u00fcn optimalla\u015fd\u0131r\u0131r, pik saatlar\u0131 h\u0259d\u0259fl\u0259yir. G\u00f6st\u0259ricilik reklam\u0131nda tezlik limitl\u0259rini if\u015fa maksimumu il\u0259 balansla\u015fd\u0131r\u0131r. N\u00fcmun\u0259: B2B \u015firk\u0259ti AI vasit\u0259sil\u0259 tullant\u0131 reklam x\u0259rcl\u0259rini 40% azald\u0131b, 2.5x ROAS \u0259ld\u0259 etdi.<\/p>\n

\u018fn Yax\u015f\u0131 T\u0259cr\u00fcb\u0259l\u0259r v\u0259 Al\u0259tl\u0259r<\/h3>\n

G\u00fccl\u00fc AI x\u00fcsusiyy\u0259tl\u0259ri olan platformalar\u0131 se\u00e7in, m\u0259s\u0259l\u0259n Adobe Sensei v\u0259 ya Optmyzr. Risk idar\u0259etm\u0259si \u00fc\u00e7\u00fcn h\u0259ddl\u0259r qoyun, m\u0259s\u0259l\u0259n limitl\u0259r. D\u00fczenli geriy\u0259 testl\u0259r modell\u0259ri t\u0259sdiql\u0259yir, etibarl\u0131l\u0131\u011f\u0131 t\u0259min edir.<\/p>\n

AI G\u00fccl\u0259ndirilmi\u015f Reklam G\u0259l\u0259c\u0259yi \u00dc\u00e7\u00fcn Kurs \u00c7\u0259km\u0259k<\/h2>\n

AI reklam\u0131 impregnasiya etdikc\u0259, strateji icra ir\u0259li baxan yana\u015fma t\u0259l\u0259b edir. Biznesl\u0259r yeni trendl\u0259rd\u0259n, m\u0259s\u0259l\u0259n reklam yaratmaq \u00fc\u00e7\u00fcn generativ AI-d\u0259n faydalanmaq \u00fc\u00e7\u00fcn istedad y\u00fcks\u0259ltm\u0259sin\u0259 v\u0259 etik AI \u00e7\u0259r\u00e7iv\u0259l\u0259rin\u0259 investisiya etm\u0259lidirl\u0259r. Bunlar\u0131 omnicanal strategiyalarla inteqrasiya sah\u0259 liderl\u0259rini m\u00fc\u0259yy\u0259nl\u0259\u015fdir\u0259c\u0259k. Kampaniyalar\u0131n\u0131 y\u00fcks\u0259ltm\u0259y\u0259 haz\u0131r olanlar \u00fc\u00e7\u00fcn ekspertl\u0259rl\u0259 \u0259m\u0259kda\u015fl\u0131q AI reklam optimizasiyas\u0131n\u0131n hakimiyy\u0259tini s\u00fcr\u0259tl\u0259ndir\u0259 bil\u0259r.<\/p>\n

Son hesabatda, AI reklam optimizasiyas\u0131 sad\u0259c\u0259 al\u0259t deyil, strateji z\u0259rur\u0259tdir. Alien Road-da biz biznesl\u0259ri bu m\u00fcr\u0259kk\u0259b \u0259razid\u0259n ke\u00e7irm\u0259kd\u0259 ixtisasla\u015f\u0131r\u0131q, AI-d\u0259n \u00fcst\u00fcn n\u0259tic\u0259l\u0259r \u00fc\u00e7\u00fcn x\u00fcsusi h\u0259ll\u0259r t\u0259qdim edirik. M\u0259sl\u0259h\u0259t xidm\u0259timiz x\u00fcsusi AI t\u0259tbiql\u0259ri vasit\u0259sil\u0259 m\u00fc\u015ft\u0259ril\u0259r\u0259 orta hesabla 50% ROAS yax\u015f\u0131la\u015fmas\u0131 \u0259ld\u0259 etm\u0259y\u0259 k\u00f6m\u0259k etmi\u015fdir. Reklam ekosisteminizi optimalla\u015fd\u0131rmaq v\u0259 davaml\u0131 art\u0131m\u0131 t\u0259min etm\u0259k \u00fc\u00e7\u00fcn bu g\u00fcn strateji m\u0259sl\u0259h\u0259t \u00fc\u00e7\u00fcn biziml\u0259 \u0259laq\u0259 saxlay\u0131n.<\/p>\n

S\u00fcni \u0130ntellektin Reklama T\u0259siri Haqq\u0131nda Tez-Tez Veril\u0259n Suallar<\/h2>\n

AI reklam optimizasiyas\u0131 n\u0259dir?<\/h3>\n

AI reklam optimizasiyas\u0131 s\u00fcni intellekt alqoritml\u0259rind\u0259n istifad\u0259 ed\u0259r\u0259k r\u0259q\u0259msal reklam kampaniyalar\u0131n\u0131n s\u0259m\u0259r\u0259liliyini v\u0259 effektivliyini art\u0131rman\u0131 n\u0259z\u0259rd\u0259 tutur. Bu, real vaxt rejimind\u0259 veril\u0259nl\u0259r t\u0259hlili \u0259sas\u0131nda taklif verm\u0259, h\u0259d\u0259fl\u0259m\u0259 v\u0259 yarad\u0131c\u0131 se\u00e7im kimi v\u0259zif\u0259l\u0259ri avtomatla\u015fd\u0131rman\u0131 \u0259hat\u0259 edir ki, bu da yax\u015f\u0131la\u015fd\u0131r\u0131lm\u0131\u015f ROI v\u0259 marketinq\u00e7il\u0259r \u00fc\u00e7\u00fcn azalm\u0131\u015f \u0259l i\u015fi t\u0259min edir.<\/p>\n

AI reklam kampaniyalar\u0131nda real vaxt rejimind\u0259 performans t\u0259hlili nec\u0259 i\u015fl\u0259yir?<\/h3>\n

AI reklam kampaniyalar\u0131nda real vaxt rejimind\u0259 performans t\u0259hlili CTR v\u0259 konversiyalar kimi metrikl\u0259ri an\u0131nda izl\u0259m\u0259k \u00fc\u00e7\u00fcn ma\u015f\u0131n \u00f6yr\u0259nm\u0259sind\u0259n istifad\u0259 edir. Sistem canl\u0131 veril\u0259nl\u0259r ax\u0131nlar\u0131n\u0131 emal edir, trendl\u0259ri v\u0259 ya probleml\u0259ri m\u00fc\u0259yy\u0259nl\u0259\u015fdirir v\u0259 n\u0259tic\u0259l\u0259ri optimalla\u015fd\u0131rmaq \u00fc\u00e7\u00fcn taklif d\u0259yi\u015fiklikl\u0259ri v\u0259 ya reklam pauzalar\u0131 kimi t\u0259nziml\u0259m\u0259l\u0259ri aktivl\u0259\u015fdirir.<\/p>\n

AI idar\u0259 olunan reklamda auditoriya seqmentasiyas\u0131 niy\u0259 vacibdir?<\/h3>\n

AI idar\u0259 olunan reklamda auditoriya seqmentasiyas\u0131 istifad\u0259\u00e7il\u0259ri davran\u0131\u015f, \u00fcst\u00fcnl\u00fckl\u0259r v\u0259 demografiya \u0259sas\u0131nda qruplara b\u00f6l\u0259r\u0259k d\u0259qiq h\u0259d\u0259fl\u0259m\u0259y\u0259 imkan verir. Bu, reklamlar\u0131 f\u0259rdil\u0259\u015fdirm\u0259kl\u0259 daha y\u00fcks\u0259k qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259 v\u0259 konversiyalara s\u0259b\u0259b olur, h\u0259r seqment \u00fc\u00e7\u00fcn daha uy\u011fun v\u0259 effektiv edir.<\/p>\n

AI reklamda konversiya d\u0259r\u0259c\u0259l\u0259rini nec\u0259 yax\u015f\u0131la\u015fd\u0131ra bil\u0259r?<\/h3>\n

AI konversiya d\u0259r\u0259c\u0259l\u0259rini istifad\u0259\u00e7i s\u0259yah\u0259tl\u0259rini t\u0259hlil ed\u0259r\u0259k, niyy\u0259ti proqnozla\u015fd\u0131raraq v\u0259 x\u00fcsusi m\u0259zmun t\u0259qdim ed\u0259r\u0259k yax\u015f\u0131la\u015fd\u0131r\u0131r. Dinamik yenid\u0259n h\u0259d\u0259fl\u0259m\u0259 v\u0259 miqyasl\u0131 A\/B testl\u0259ri kimi texnikalar tullant\u0131lar\u0131 azald\u0131r, koqnu\u015fma d\u0259r\u0259c\u0259l\u0259ri optimalla\u015fd\u0131r\u0131lm\u0131\u015f mesajla\u015fd\u0131rma v\u0259 vaxtla 20-50% art\u0131m g\u00f6st\u0259rir.<\/p>\n

AI optimizasiyas\u0131nda avtomatla\u015fd\u0131r\u0131lm\u0131\u015f b\u00fcdc\u0259 idar\u0259etm\u0259sinin rolu n\u0259dir?<\/h3>\n

AI optimizasiyas\u0131nda avtomatla\u015fd\u0131r\u0131lm\u0131\u015f b\u00fcdc\u0259 idar\u0259etm\u0259si proqnozla\u015fd\u0131r\u0131c\u0131 analitika \u0259sas\u0131nda y\u00fcks\u0259k performansl\u0131 reklamlara v\u0259 kanallara fondlar\u0131 dinamik b\u00f6l\u00fc\u015fd\u00fcr\u00fcr. O, h\u0259ddind\u0259n art\u0131q x\u0259rci qar\u015f\u0131s\u0131n\u0131 al\u0131r v\u0259 performans veril\u0259nl\u0259ri il\u0259 bazar \u015f\u0259raitin\u0259 uy\u011fun daim t\u0259nziml\u0259m\u0259l\u0259rl\u0259 ROAS-\u0131 maksimuma \u00e7atd\u0131r\u0131r.<\/p>\n

AI f\u0259rdi reklam t\u0259klifl\u0259rin\u0259 nec\u0259 imkan verir?<\/h3>\n

AI brauzer tarix\u00e7\u0259si v\u0259 al\u0131\u015f n\u00fcmun\u0259l\u0259ri kimi auditoriya veril\u0259nl\u0259rini t\u00f6vsiy\u0259 m\u00fch\u0259rrikl\u0259ri vasit\u0259sil\u0259 emal ed\u0259r\u0259k f\u0259rdi reklam t\u0259klifl\u0259rin\u0259 imkan verir. Netflix alqoritml\u0259rin\u0259 b\u0259nz\u0259r \u015f\u0259kild\u0259, kontekst x\u00fcsusi reklamlar yarad\u0131r, uy\u011funlu\u011fu v\u0259 istifad\u0259\u00e7i m\u0259mnuniyy\u0259tini art\u0131r\u0131r.<\/p>\n

Ki\u00e7ik biznesl\u0259r \u00fc\u00e7\u00fcn AI reklam optimizasiyas\u0131n\u0131n faydalar\u0131 n\u0259l\u0259rdir?<\/h3>\n

Ki\u00e7ik biznesl\u0259r \u00fc\u00e7\u00fcn AI reklam optimizasiyas\u0131 m\u00fcr\u0259kk\u0259b v\u0259zif\u0259l\u0259ri avtomatla\u015fd\u0131raraq, x\u0259rcl\u0259ri azaldaraq v\u0259 b\u00f6y\u00fck komandalar olmadan veril\u0259nl\u0259r \u0259sasl\u0131 m\u0259lumatlar t\u0259qdim ed\u0259r\u0259k oyun meydan\u00e7as\u0131n\u0131 b\u0259rab\u0259r edir. O, s\u0259m\u0259r\u0259liliyi art\u0131r\u0131r, \u0259sas \u0259m\u0259liyyatlara fokuslanma\u011fa v\u0259 r\u0259qab\u0259t qabiliyy\u0259tli ROAS \u0259ld\u0259 etm\u0259y\u0259 imkan verir.<\/p>\n

AI reklamda yarad\u0131c\u0131 prosesl\u0259r\u0259 nec\u0259 t\u0259sir ed\u0259c\u0259k?<\/h3>\n

AI reklamda yarad\u0131c\u0131 prosesl\u0259ri reklam variantlar\u0131 yaradaraq, vizual optimalla\u015fd\u0131raraq v\u0259 konsepsiyalar\u0131 s\u00fcr\u0259tl\u0259 test ed\u0259r\u0259k sad\u0259l\u0259\u015fdir\u0259c\u0259k. Generativ AI kimi al\u0259tl\u0259r m\u0259tn v\u0259 \u015f\u0259kill\u0259r yarada bil\u0259r, insan yarad\u0131c\u0131lar\u0131n\u0131 strateji yenilikl\u0259r \u00fc\u00e7\u00fcn azad ed\u0259r\u0259k v\u0259 veril\u0259nl\u0259r \u0259sasl\u0131 iterasiyalarla daha y\u00fcks\u0259k performans\u0131 t\u0259min ed\u0259r\u0259k.<\/p>\n

AI reklam u\u011furu \u00fc\u00e7\u00fcn hans\u0131 metrikler izl\u0259nm\u0259lidir?<\/h3>\n

AI reklam u\u011furu \u00fc\u00e7\u00fcn \u0259sas metrikler ROAS, CTR, CPA v\u0259 konversiya d\u0259r\u0259c\u0259sini \u0259hat\u0259 edir. Qabaqc\u0131l izl\u0259m\u0259 atribusiya modell\u0259ri v\u0259 \u00f6m\u00fcrl\u00fck d\u0259y\u0259ri d\u0259 \u0259hat\u0259 edir, AI optimizasiyalar\u0131n\u0131n biznes m\u0259qs\u0259dl\u0259rin\u0259 tam t\u0259sirini qiym\u0259tl\u0259ndirm\u0259y\u0259 k\u00f6m\u0259k edir.<\/p>\n

AI reklam optimizasiyas\u0131 m\u0259xfilik qaydalar\u0131na uy\u011fundurmu?<\/h3>\n

B\u0259li, AI reklam optimizasiyas\u0131 anonimizasiya, raz\u0131l\u0131q idar\u0259etm\u0259si v\u0259 \u015f\u0259ffaf veril\u0259nl\u0259r t\u0259cr\u00fcb\u0259l\u0259ri vasit\u0259sil\u0259 GDPR v\u0259 CCPA kimi qaydalara uy\u011fun ola bil\u0259r. Etik AI \u00e7\u0259r\u00e7iv\u0259l\u0259ri istifad\u0259\u00e7i m\u0259xfiliyy\u0259tini qoruyaraq optimizasiya effektivliyini saxlay\u0131r.<\/p>\n

AI reklam kampaniyalar\u0131nda ROAS-a nec\u0259 t\u0259sir edir?<\/h3>\n

AI ROAS-a h\u0259d\u0259fl\u0259m\u0259 d\u0259qiqliyini art\u0131raq, s\u0259m\u0259r\u0259li x\u0259rcl\u0259ri avtomatla\u015fd\u0131raraq v\u0259 tullant\u0131n\u0131 minimuma endir\u0259r\u0259k t\u0259sir edir. Kampaniyalar tez-tez proqnozla\u015fd\u0131r\u0131c\u0131 modell\u0259rl\u0259 m\u00fc\u0259yy\u0259n edilmi\u015f y\u00fcks\u0259k d\u0259y\u0259rli f\u00fcrs\u0259tl\u0259r\u0259 resurslar\u0131 fokusla\u015fd\u0131raraq 30-60% ROAS art\u0131m\u0131 g\u00f6st\u0259rir.<\/p>\n

Reklamda AI t\u0259tbiq etm\u0259kd\u0259 hans\u0131 \u00e7a\u011f\u0131r\u0131\u015flar yaran\u0131r?<\/h3>\n

\u00c7a\u011f\u0131r\u0131\u015flar veril\u0259nl\u0259r keyfiyy\u0259ti probleml\u0259ri, inteqrasiya m\u00fcr\u0259kk\u0259blikl\u0259ri v\u0259 AI m\u0259lumatlar\u0131n\u0131 izah etm\u0259kd\u0259 bacar\u0131q bo\u015fluqlar\u0131n\u0131 \u0259hat\u0259 edir. Bunlar\u0131 a\u015fmaq g\u00fccl\u00fc veril\u0259nl\u0259r boru x\u0259tl\u0259ri, t\u0259lim v\u0259 t\u0259cr\u00fcb\u0259li m\u0259sl\u0259h\u0259t firmalar\u0131 il\u0259 \u0259m\u0259kda\u015fl\u0131q t\u0259l\u0259b edir ki, hamar q\u0259bulu t\u0259min etsin.<\/p>\n

Biznesl\u0259r AI reklam optimizasiyas\u0131na nec\u0259 ba\u015flaya bil\u0259r?<\/h3>\n

Biznesl\u0259r cari kampaniyalar\u0131 auditl\u0259y\u0259r\u0259k, AI uy\u011fun platformalar\u0131 se\u00e7\u0259r\u0259k v\u0259 ki\u00e7ik testl\u0259r pilot ed\u0259r\u0259k ba\u015flaya bil\u0259r. N\u0259tic\u0259l\u0259r\u0259 \u0259sas\u0259n t\u0259dric\u0259n miqyaslay\u0131n, auditoriya seqmentasiyas\u0131 v\u0259 real<\/p>\n","protected":false},"excerpt":{"rendered":"

Giri\u015f Raq\u0259msal marketinqin inki\u015faf ed\u0259n m\u0259nz\u0259r\u0259sind\u0259 s\u00fcni intellekt biznesl\u0259rin auditoriyalar\u0131 il\u0259 qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259 qurma yollar\u0131n\u0131 yenid\u0259n formala\u015fd\u0131ran \u0259sas q\u00fcvv\u0259 kimi dayan\u0131r. AI reklam optimizasiyas\u0131 bu transformasiyan\u0131n \u0259sas da\u015f\u0131 kimi ortaya \u00e7\u0131x\u0131r v\u0259 reklamverl\u0259r\u0259 b\u00f6y\u00fck veril\u0259nl\u0259r siyah\u0131lar\u0131n\u0131 istifad\u0259 ed\u0259r\u0259k, \u0259vv\u0259lki kimi qeyri-m\u00fcmk\u00fcn d\u0259qiqlik v\u0259 s\u0259m\u0259r\u0259lilik t\u0259min etm\u0259y\u0259 imkan verir. \u018fn\u0259n\u0259vi olaraq, reklam \u0259l il\u0259 t\u0259nziml\u0259m\u0259l\u0259r\u0259 v\u0259 […]<\/p>\n","protected":false},"author":1,"featured_media":45195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1929],"tags":[546],"class_list":["post-107004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-reklam-optimizasiyasi-az","tag-ai-3"],"acf":[],"_links":{"self":[{"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/posts\/107004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/comments?post=107004"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/posts\/107004\/revisions"}],"predecessor-version":[{"id":107007,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/posts\/107004\/revisions\/107007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/media\/45195"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/media?parent=107004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/categories?post=107004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/tags?post=107004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}