{"id":12783,"date":"2026-02-04T15:55:04","date_gmt":"2026-02-04T12:55:04","guid":{"rendered":"https:\/\/alienroad.com\/what-is-keyword-difficulty\/"},"modified":"2026-08-22T01:55:16","modified_gmt":"2026-08-21T22:55:16","slug":"what-is-keyword-difficulty","status":"publish","type":"post","link":"https:\/\/alienroad.com\/what-is-keyword-difficulty\/","title":{"rendered":"A\u00e7ar s\u00f6z \u00e7\u0259tinliyi n\u0259dir? 9 vacib SEO anlay\u0131\u015f\u0131"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">A\u00e7ar s\u00f6z \u00e7\u0259tinliyi n\u0259dir? 9 vacib SEO anlay\u0131\u015f\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A\u00e7ar s\u00f6z \u00e7\u0259tinliyinin n\u0259 oldu\u011funu<\/strong> ba\u015fa d\u00fc\u015fm\u0259k, real olaraq s\u0131ralana bil\u0259c\u0259yiniz a\u00e7ar s\u00f6zl\u0259ri se\u00e7m\u0259k \u00fc\u00e7\u00fcn vacibdir. A\u00e7ar s\u00f6z \u00e7\u0259tinliyi, m\u00fc\u0259yy\u0259n bir a\u00e7ar s\u00f6z \u00fc\u00e7\u00fcn axtar\u0131\u015f n\u0259tic\u0259l\u0259rinin ilk s\u0259hif\u0259sind\u0259 g\u00f6r\u00fcnm\u0259yin n\u0259 q\u0259d\u0259r \u00e7\u0259tin olaca\u011f\u0131n\u0131 t\u0259xmin etm\u0259y\u0259 k\u00f6m\u0259k edir. Bu metrika olmadan a\u00e7ar s\u00f6z se\u00e7imi \u00e7ox vaxt bo\u015fa s\u0259rf olunan s\u0259yl\u0259r\u0259 v\u0259 l\u0259ng SEO ir\u0259lil\u0259yi\u015fin\u0259 s\u0259b\u0259b olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu b\u0259l\u0259d\u00e7i a\u00e7ar s\u00f6z \u00e7\u0259tinliyinin n\u0259 dem\u0259k oldu\u011funu, nec\u0259 hesabland\u0131\u011f\u0131n\u0131, niy\u0259 vacib oldu\u011funu v\u0259 SEO strategiyas\u0131 qurark\u0259n ondan nec\u0259 d\u00fczg\u00fcn istifad\u0259 ed\u0259c\u0259yinizi izah edir.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"\/#definition\">A\u00e7ar s\u00f6z \u00e7\u0259tinliyi n\u0259dir?<\/a><\/li>\n\n<li><a href=\"\/#why-it-matters\">A\u00e7ar s\u00f6z \u00e7\u0259tinliyi niy\u0259 vacibdir?<\/a><\/li>\n\n<li><a href=\"\/#how-calculated\">A\u00e7ar s\u00f6z \u00e7\u0259tinliyi nec\u0259 hesablan\u0131r?<\/a><\/li>\n\n<li><a href=\"\/#tool-scores\">A\u00e7ar s\u00f6z \u00e7\u0259tinliyi ballar\u0131n\u0131n izah\u0131<\/a><\/li>\n\n<li><a href=\"\/#competition\">A\u00e7ar s\u00f6z \u00e7\u0259tinliyi v\u0259 r\u0259qab\u0259t<\/a><\/li>\n\n<li><a href=\"\/#serp-analysis\">SERP-l\u0259rin ballardan k\u0259nar t\u0259hlili<\/a><\/li>\n\n<li><a href=\"\/#choosing-keywords\">A\u00e7ar s\u00f6zl\u0259ri \u00e7\u0259tinliy\u0259 g\u00f6r\u0259 nec\u0259 se\u00e7m\u0259li?<\/a><\/li>\n\n<li><a href=\"\/#mistakes\">A\u00e7ar s\u00f6z \u00e7\u0259tinliyi il\u0259 ba\u011fl\u0131 \u00fcmumi s\u0259hvl\u0259r<\/a><\/li>\n\n<li><a href=\"\/#final-checklist\">Yekun yoxlama siyah\u0131s\u0131<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">A\u00e7ar s\u00f6z \u00e7\u0259tinliyi n\u0259dir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00e7ar s\u00f6z \u00e7\u0259tinliyi, \u00fczvi axtar\u0131\u015f n\u0259tic\u0259l\u0259rind\u0259 m\u00fc\u0259yy\u0259n bir a\u00e7ar s\u00f6z \u00fc\u00e7\u00fcn s\u0131ralanma\u011f\u0131n n\u0259 q\u0259d\u0259r \u00e7\u0259tin oldu\u011funu t\u0259xmin ed\u0259n bir SEO metrikas\u0131d\u0131r. \u0130nsanlar <strong>a\u00e7ar s\u00f6z \u00e7\u0259tinliyinin n\u0259 oldu\u011funu<\/strong> soru\u015fduqda, \u0259sas fikir r\u0259qab\u0259tdir: art\u0131q s\u0131ralanan s\u0259hif\u0259l\u0259r n\u0259 q\u0259d\u0259r g\u00fccl\u00fcd\u00fcr.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daha y\u00fcks\u0259k \u00e7\u0259tinlik ad\u0259t\u0259n daha g\u00fccl\u00fc r\u0259qibl\u0259r, daha \u00e7ox geriy\u0259 ke\u00e7idl\u0259r (backlinks) v\u0259 ilk n\u0259tic\u0259l\u0259ri tutan daha y\u00fcks\u0259k n\u00fcfuzlu domenl\u0259r dem\u0259kdir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A\u00e7ar s\u00f6z \u00e7\u0259tinliyi niy\u0259 vacibdir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00e7ar s\u00f6z \u00e7\u0259tinliyi real g\u00f6zl\u0259ntil\u0259r yaratma\u011fa k\u00f6m\u0259k edir. \u00c7\u0259tinliyi n\u0259z\u0259r\u0259 almadan a\u00e7ar s\u00f6zl\u0259r se\u00e7m\u0259k \u00e7ox vaxt k\u00f6kl\u00fc saytlar\u0131n \u00fcst\u00fcnl\u00fck t\u0259\u015fkil etdiyi terminl\u0259ri h\u0259d\u0259fl\u0259m\u0259y\u0259 g\u0259tirib \u00e7\u0131xar\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A\u00e7ar s\u00f6z \u00e7\u0259tinliyinin n\u0259 oldu\u011funu<\/strong> ba\u015fa d\u00fc\u015fm\u0259k siz\u0259 imkan verir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u0259ddind\u0259n art\u0131q r\u0259qab\u0259tli a\u00e7ar s\u00f6zl\u0259rd\u0259n qa\u00e7\u0131nma\u011fa<\/li>\n\n<li>\u018fld\u0259 edil\u0259 bil\u0259n s\u0131ralanma imkanlar\u0131n\u0131 tapma\u011fa<\/li>\n\n<li>Q\u0131sam\u00fcdd\u0259tli q\u0259l\u0259b\u0259l\u0259ri uzunm\u00fcdd\u0259tli h\u0259d\u0259fl\u0259rl\u0259 tarazlama\u011fa<\/li>\n\n<li>M\u0259zmun v\u0259 link qurma strategiyas\u0131n\u0131 daha effektiv planla\u015fd\u0131rma\u011fa<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A\u00e7ar s\u00f6z \u00e7\u0259tinliyi nec\u0259 hesablan\u0131r?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00e7ar s\u00f6z \u00e7\u0259tinliyi Google metriki deyil. O, m\u00fcxt\u0259lif m\u0259lumat n\u00f6qt\u0259l\u0259rind\u0259n istifad\u0259 ed\u0259n SEO al\u0259tl\u0259ri t\u0259r\u0259find\u0259n hesablan\u0131r. \u018fks\u0259r al\u0259tl\u0259r bir a\u00e7ar s\u00f6z \u00fc\u00e7\u00fcn \u0259n y\u00fcks\u0259k s\u0131ralanan s\u0259hif\u0259l\u0259ri t\u0259hlil edir v\u0259 onlar\u0131n g\u00fcc\u00fcn\u00fc qiym\u0259tl\u0259ndirir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcmumi amill\u0259r\u0259 a\u015fa\u011f\u0131dak\u0131lar daxildir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Geriy\u0259 ke\u00e7idl\u0259rin (backlinks) say\u0131 v\u0259 keyfiyy\u0259ti<\/li>\n\n<li>Domen n\u00fcfuzu v\u0259 ya domen g\u00fcc\u00fc<\/li>\n\n<li>S\u0131ralanan URL-l\u0259rin s\u0259hif\u0259 n\u00fcfuzu<\/li>\n\n<li>M\u0259zmunun aktuall\u0131\u011f\u0131 v\u0259 d\u0259rinliyi<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">H\u0259r bir al\u0259t \u00f6z d\u00fcsturundan istifad\u0259 etdiyi \u00fc\u00e7\u00fcn ballar d\u0259yi\u015f\u0259 bil\u0259r, lakin <strong>a\u00e7ar s\u00f6z \u00e7\u0259tinliyinin n\u0259 oldu\u011fu<\/strong> anlay\u0131\u015f\u0131 d\u0259yi\u015fm\u0259z qal\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A\u00e7ar s\u00f6z \u00e7\u0259tinliyi ballar\u0131n\u0131n izah\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u018fks\u0259r SEO al\u0259tl\u0259ri a\u00e7ar s\u00f6z \u00e7\u0259tinliyini \u00e7ox vaxt 0-dan 100-\u0259 q\u0259d\u0259r olan r\u0259q\u0259msal balla ifad\u0259 edir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>0\u201320:<\/strong> \u00c7ox a\u015fa\u011f\u0131 \u00e7\u0259tinlik, yeni saytlar \u00fc\u00e7\u00fcn ideald\u0131r<\/li>\n\n<li><strong>21\u201340:<\/strong> Orta \u00e7\u0259tinlik, keyfiyy\u0259tli m\u0259zmunla \u0259ld\u0259 edil\u0259 bil\u0259r<\/li>\n\n<li><strong>41\u201360:<\/strong> R\u0259qab\u0259tli, n\u00fcfuz v\u0259 linkl\u0259r t\u0259l\u0259b edir<\/li>\n\n<li><strong>61\u2013100:<\/strong> \u00c7ox r\u0259qab\u0259tli, g\u00fccl\u00fc brendl\u0259rin \u00fcst\u00fcnl\u00fck t\u0259\u015fkil etdiyi<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu diapazonlar t\u0259limatd\u0131r, z\u0259man\u0259t deyil. \u00c7\u0259tinliyi h\u0259mi\u015f\u0259 \u0259l il\u0259 t\u0259hlil ed\u0259r\u0259k yoxlay\u0131n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A\u00e7ar s\u00f6z \u00e7\u0259tinliyi v\u0259 r\u0259qab\u0259t<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00e7ar s\u00f6z \u00e7\u0259tinliyi \u00e7ox vaxt r\u0259qab\u0259tl\u0259 qar\u0131\u015fd\u0131r\u0131l\u0131r, lakin onlar eyni deyil. \u00c7\u0259tinlik \u00fczvi \u015f\u0259kild\u0259 s\u0131ralanma\u011f\u0131n n\u0259 q\u0259d\u0259r \u00e7\u0259tin oldu\u011funu \u00f6l\u00e7\u00fcr, r\u0259qab\u0259t is\u0259 pullu reklam v\u0259 ya \u00fcmumi bazar t\u0259l\u0259bat\u0131na aid ola bil\u0259r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A\u00e7ar s\u00f6z \u00e7\u0259tinliyinin n\u0259 oldu\u011funu<\/strong> ba\u015fa d\u00fc\u015fm\u0259k, a\u00e7ar s\u00f6z\u00fcn n\u0259 q\u0259d\u0259r populyar olmas\u0131ndan \u00e7ox, x\u00fcsusil\u0259 \u00fczvi s\u0131ralanma g\u00fcc\u00fcn\u0259 fokuslanmaq dem\u0259kdir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SERP-l\u0259rin ballardan k\u0259nar t\u0259hlili<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">He\u00e7 bir \u00e7\u0259tinlik bal\u0131 \u0259l il\u0259 SERP t\u0259hlilini \u0259v\u0259z ed\u0259 bilm\u0259z. H\u0259mi\u015f\u0259 \u0259n y\u00fcks\u0259k n\u0259tic\u0259l\u0259ri n\u0259z\u0259rd\u0259n ke\u00e7irin v\u0259 \u00f6z\u00fcn\u00fcz\u0259 sual verin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u0131ralanan s\u0259hif\u0259l\u0259r y\u00fcks\u0259k n\u00fcfuzlu brendl\u0259r\u0259mi m\u0259xsusdur?<\/li>\n\n<li>M\u0259zmun son d\u0259r\u0259c\u0259 \u0259trafl\u0131d\u0131rm\u0131?<\/li>\n\n<li>S\u0131ralanan z\u0259if v\u0259 ya k\u00f6hn\u0259lmi\u015f s\u0259hif\u0259l\u0259r varm\u0131?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">B\u0259z\u0259n y\u00fcks\u0259k bala malik bir a\u00e7ar s\u00f6z, m\u0259zmun keyfiyy\u0259tinin a\u015fa\u011f\u0131 olmas\u0131 s\u0259b\u0259bind\u0259n h\u0259l\u0259 d\u0259 \u0259l\u0259 ke\u00e7iril\u0259 bil\u0259r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>X\u0259b\u0259rdarl\u0131q:<\/strong> Yaln\u0131z a\u00e7ar s\u00f6z \u00e7\u0259tinliyi ballar\u0131na g\u00fcv\u0259nm\u0259k, real s\u0131ralanma imkanlar\u0131n\u0131 qa\u00e7\u0131rma\u011f\u0131n\u0131za s\u0259b\u0259b ola bil\u0259r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A\u00e7ar s\u00f6zl\u0259ri \u00e7\u0259tinliy\u0259 g\u00f6r\u0259 nec\u0259 se\u00e7m\u0259li?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\u011f\u0131ll\u0131 SEO strategiyas\u0131 \u00e7\u0259tinlik s\u0259viyy\u0259l\u0259rini tarazlay\u0131r. <strong>A\u00e7ar s\u00f6z \u00e7\u0259tinliyinin n\u0259 oldu\u011funu<\/strong> praktikada t\u0259tbiq ed\u0259rk\u0259n:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Erk\u0259n q\u0259l\u0259b\u0259l\u0259r \u00fc\u00e7\u00fcn a\u015fa\u011f\u0131 \u00e7\u0259tinlikli a\u00e7ar s\u00f6zl\u0259ri h\u0259d\u0259fl\u0259yin<\/li>\n\n<li>Davaml\u0131 art\u0131m \u00fc\u00e7\u00fcn orta \u00e7\u0259tinlikli a\u00e7ar s\u00f6zl\u0259rd\u0259n istifad\u0259 edin<\/li>\n\n<li>Y\u00fcks\u0259k \u00e7\u0259tinlikli a\u00e7ar s\u00f6zl\u0259ri uzunm\u00fcdd\u0259tli h\u0259d\u0259fl\u0259r kimi planla\u015fd\u0131r\u0131n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Bu yana\u015fma templi qoruyark\u0259n t\u0259dric\u0259n n\u00fcfuz qazanma\u011fa k\u00f6m\u0259k edir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u0259smi t\u0259limat: <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\" rel=\"noreferrer noopener\" target=\"_blank\">Google SEO Ba\u015flan\u011f\u0131c B\u0259l\u0259d\u00e7isi<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Davam edin: <a href=\"https:\/\/alienroad.com\/what-is-keyword-research\/\">A\u00e7ar s\u00f6z ara\u015fd\u0131rmas\u0131 n\u0259dir<\/a> v\u0259 <a href=\"\/how-to-choose-the-right-keywords\">D\u00fczg\u00fcn a\u00e7ar s\u00f6zl\u0259ri nec\u0259 se\u00e7m\u0259k olar<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A\u00e7ar s\u00f6z \u00e7\u0259tinliyi il\u0259 ba\u011fl\u0131 \u00fcmumi s\u0259hvl\u0259r<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c7\u0259tinliyi tamamil\u0259 g\u00f6rm\u0259zd\u0259n g\u0259lm\u0259k<\/li>\n\n<li>Yaln\u0131z \u00e7ox a\u015fa\u011f\u0131 \u00e7\u0259tinlikli a\u00e7ar s\u00f6zl\u0259ri h\u0259d\u0259fl\u0259m\u0259k<\/li>\n\n<li>SERP yoxlamas\u0131 olmadan bir al\u0259t\u0259 g\u00fcv\u0259nm\u0259k<\/li>\n\n<li>\u00c7\u0259tinliyi sayt\u0131n n\u00fcfuzu il\u0259 uy\u011funla\u015fd\u0131rmamaq<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Yekun yoxlama siyah\u0131s\u0131<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A\u00e7ar s\u00f6z \u00e7\u0259tinliyi s\u0131ralanma s\u0259yini t\u0259xmin edir<\/li>\n\n<li>Ballar al\u0259t\u0259 g\u00f6r\u0259 d\u0259yi\u015fir<\/li>\n\n<li>SERP t\u0259hlili vacibdir<\/li>\n\n<li>Asan v\u0259 r\u0259qab\u0259tli a\u00e7ar s\u00f6zl\u0259ri tarazlay\u0131n<\/li>\n\n<li>\u00c7\u0259tinlik q\u0259rarlar\u0131 dikt\u0259 etm\u0259m\u0259li, istiqam\u0259tl\u0259ndirm\u0259lidir<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A\u00e7ar s\u00f6z \u00e7\u0259tinliyinin n\u0259 oldu\u011funu<\/strong> d\u0259qiq ba\u015fa d\u00fc\u015fd\u00fckd\u0259n sonra, a\u00e7ar s\u00f6z se\u00e7imi spekulyativ deyil, strateji bir proses\u0259 \u00e7evrilir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\u00e7ar s\u00f6z \u00e7\u0259tinliyi n\u0259dir? 9 vacib SEO anlay\u0131\u015f\u0131. A\u00e7ar s\u00f6z \u00e7\u0259tinliyini ba\u015fa d\u00fc\u015fm\u0259k, real olaraq s\u0131ralamaya gir\u0259 bil\u0259c\u0259yiniz a\u00e7ar s\u00f6zl\u0259ri se\u00e7m\u0259k \u00fc\u00e7\u00fcn vacibdir. A\u00e7ar s\u00f6z \u00e7\u0259tinliyi, axtar\u0131\u015f\u0131n ilk s\u0259hif\u0259sind\u0259 g\u00f6r\u00fcnm\u0259yin n\u0259 q\u0259d\u0259r \u00e7\u0259tin olaca\u011f\u0131n\u0131 t\u0259xmin etm\u0259y\u0259 k\u00f6m\u0259k edir&#8230;<\/p>\n","protected":false},"author":0,"featured_media":23240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-12783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/12783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/comments?post=12783"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/12783\/revisions"}],"predecessor-version":[{"id":15184,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/12783\/revisions\/15184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/23240"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=12783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/categories?post=12783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/tags?post=12783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}