Veb-sayt\u0131n\u0131z\u0131n orqanik trafikini art\u0131rma\u011fa v\u0259 reytinql\u0259rinizi y\u00fcks\u0259ltm\u0259y\u0259 k\u00f6m\u0259k ed\u0259c\u0259k \u0259n m\u00fck\u0259mm\u0259l SEO kontrol siyah\u0131s\u0131n\u0131 haz\u0131rlad\u0131q.<\/p>\n
Bu siyah\u0131ya tamamlamal\u0131 oldu\u011funuz 41 \u0259n yax\u015f\u0131 t\u0259cr\u00fcb\u0259 v\u0259 tap\u015f\u0131r\u0131q daxildir.<\/p>\n
M\u0259sl\u0259h\u0259t<\/strong>: Pulsuz Semrush hesab\u0131 yarad\u0131n<\/a><\/em> (kredit kart\u0131 t\u0259l\u0259b olunmur) ki, bu b\u0259l\u0259d\u00e7id\u0259ki add\u0131mlar\u0131 izl\u0259y\u0259 bil\u0259siniz.<\/em><\/p>\n Kontrol siyah\u0131s\u0131n\u0131n sur\u0259tini buradan y\u00fckl\u0259yin<\/a>.<\/p>\n Biz bu kontrol siyah\u0131s\u0131n\u0131 SEO-nun \u0259sas sah\u0259l\u0259rini \u0259hat\u0259 ed\u0259n b\u00f6lm\u0259l\u0259r\u0259 ay\u0131rd\u0131q:<\/p>\n B\u00fct\u00fcnc\u00fcl bir SEO strategiyas\u0131 \u00fc\u00e7\u00fcn yuxar\u0131dak\u0131lar\u0131n ham\u0131s\u0131na diqq\u0259t yetirm\u0259lisiniz. SEO \u0259n yax\u015f\u0131 t\u0259cr\u00fcb\u0259l\u0259rini<\/a> izl\u0259m\u0259k \u00fc\u00e7\u00fcn kontrol siyah\u0131m\u0131zla ir\u0259lil\u0259yin.<\/p>\n Ehtiyac\u0131n\u0131z olan h\u0259r \u015fey\u0259 \u00e7\u0131x\u0131\u015f \u0259ld\u0259 edin<\/p>\n Semrush il\u0259 vahid platformada<\/p>\n<\/div>\n SEO u\u011furu \u00fc\u00e7\u00fcn \u0259saslar\u0131 bilm\u0259lisiniz. Bunu etm\u0259s\u0259niz, sayt\u0131n\u0131z reytinq qazanmaqda \u00e7\u0259tinlik \u00e7\u0259k\u0259 bil\u0259r.<\/p>\n A\u015fa\u011f\u0131dak\u0131 m\u0259sl\u0259h\u0259tl\u0259r \u0259sas SEO tap\u015f\u0131r\u0131qlar\u0131d\u0131r, lakin u\u011furlu SEO strategiyas\u0131n\u0131n t\u0259m\u0259lini t\u0259\u015fkil edir.<\/p>\n Google Search Console (GSC)<\/a> sayt\u0131n\u0131z\u0131n Google axtar\u0131\u015f n\u0259tic\u0259l\u0259rind\u0259ki performans\u0131n\u0131 izl\u0259m\u0259y\u0259, saxlama\u011fa v\u0259 probleml\u0259ri h\u0259ll etm\u0259y\u0259 k\u00f6m\u0259k ed\u0259n bir vasit\u0259dir.<\/p>\n Google-un veb-sayt\u0131n\u0131z\u0131 nec\u0259 g\u00f6rd\u00fcy\u00fcn\u00fc daha yax\u015f\u0131 ba\u015fa d\u00fc\u015fm\u0259k \u00fc\u00e7\u00fcn \u0259n yax\u015f\u0131 vasit\u0259l\u0259rd\u0259n biridir.<\/p>\n Hesab\u0131n\u0131z\u0131 nec\u0259 quraca\u011f\u0131n\u0131z\u0131 v\u0259 m\u00fcxt\u0259lif funksiyalar\u0131ndan nec\u0259 istifad\u0259 ed\u0259c\u0259yinizi \u00f6yr\u0259nm\u0259k \u00fc\u00e7\u00fcn \u0259sas GSC b\u0259l\u0259d\u00e7imizi<\/a> oxuyun.<\/p>\n Dig\u0259r t\u0259r\u0259fd\u0259n, Bing Webmaster Tools<\/a> is\u0259 Bing axtar\u0131\u015f sistemi \u00fc\u00e7\u00fcn ekvivalent platformad\u0131r.<\/p>\n Bu vasit\u0259l\u0259rin h\u0259r ikisi istifad\u0259\u00e7il\u0259rin sayt\u0131n\u0131z\u0131 tapmaq \u00fc\u00e7\u00fcn hans\u0131 a\u00e7ar s\u00f6zl\u0259ri axtard\u0131qlar\u0131n\u0131 g\u00f6rm\u0259y\u0259, indeksl\u0259m\u0259 x\u0259talar\u0131n\u0131 m\u00fc\u0259yy\u0259n etm\u0259y\u0259 v\u0259 daha \u00e7oxuna imkan verir.<\/p>\n \u018fg\u0259r bunlar qurulmay\u0131bsa, bunu etm\u0259yinizi \u015fidd\u0259tl\u0259 t\u00f6vsiy\u0259 edirik.<\/p>\n Google Analytics<\/a> pulsuz veb (v\u0259 t\u0259tbiq) analitika vasit\u0259sidir. N\u0259 q\u0259d\u0259r trafik ald\u0131\u011f\u0131n\u0131z\u0131, haradan g\u0259ldiyini v\u0259 istifad\u0259\u00e7il\u0259rin n\u0259 etdiyini izl\u0259m\u0259y\u0259 v\u0259 hesabat verm\u0259y\u0259 k\u00f6m\u0259k edir.<\/p>\n Faydal\u0131 funksiyalar\u0131na daxildir:<\/p>\n Hesab\u0131n\u0131z\u0131 nec\u0259 quraca\u011f\u0131n\u0131z\u0131 v\u0259 ondan maksimum yararlanma\u011f\u0131 \u00f6yr\u0259nm\u0259k \u00fc\u00e7\u00fcn Google Analytics b\u0259l\u0259d\u00e7imizi<\/a> oxuyun.<\/p>\n Pro m\u0259sl\u0259h\u0259t<\/strong>: Google Analytics hesab\u0131n\u0131z\u0131n daxilind\u0259 faydal\u0131 SEO m\u0259lumatlar\u0131n\u0131 g\u00f6rm\u0259k \u00fc\u00e7\u00fcn GSC-ni Google Analytics-\u0259 qo\u015fun.<\/p>\n WordPress istifad\u0259 edirsinizs\u0259, bir SEO plagini qura\u015fd\u0131rmal\u0131 v\u0259 konfiqurasiya etm\u0259lisiniz.<\/p>\n Bu, sayt\u0131n\u0131z\u0131 axtar\u0131\u015f sisteml\u0259ri \u00fc\u00e7\u00fcn optimalla\u015fd\u0131rma\u011f\u0131 \u00e7ox asanla\u015fd\u0131racaq. H\u0259m\u00e7inin robots.txt v\u0259 XML sayt x\u0259rit\u0259l\u0259rinin t\u0259tbiqi kimi texniki SEO aspektl\u0259rind\u0259 siz\u0259 k\u00f6m\u0259k ed\u0259c\u0259k.<\/p>\n \u018fn populyar variantlara daxildir:<\/p>\n M\u0259s\u0259l\u0259n, SEO Writing Assistant WordPress daxilind\u0259 bel\u0259 g\u00f6r\u00fcn\u00fcr:<\/p>\n Bu plagini veb m\u0259tnl\u0259rinizi v\u0259 m\u0259zmununuzu SEO \u00fc\u00e7\u00fcn optimalla\u015fd\u0131rmaq \u00fc\u00e7\u00fcn istifad\u0259 ed\u0259 bil\u0259rsiniz.<\/p>\n Qeyd<\/strong>: F\u0259rqli bir CMS (m\u0259zmun idar\u0259etm\u0259 sistemi) istifad\u0259 edirsinizs\u0259, x\u00fcsusi bir SEO plagini qura\u015fd\u0131rma\u011f\u0131n\u0131z laz\u0131m olub-olmad\u0131\u011f\u0131n\u0131 yoxlay\u0131n. Ehtiyac\u0131n\u0131z olan funksiyalar art\u0131q daxil edilmi\u015f ola bil\u0259r.<\/em><\/p>\n Yaz\u0131 t\u00f6vsiy\u0259l\u0259ri al\u0131n<\/p>\n SEO Writing Assistant il\u0259<\/p>\n<\/div>\n Sayt x\u0259rit\u0259si axtar\u0131\u015f sisteml\u0259rinin veb-sayt\u0131n\u0131z\u0131n b\u00fct\u00fcn m\u0259zmununu tapmas\u0131na, crawling (taranmas\u0131) v\u0259 indeksl\u0259nm\u0259sin\u0259<\/a> k\u00f6m\u0259k ed\u0259n bir fayld\u0131r.<\/p>\n Hans\u0131 s\u0259hif\u0259l\u0259rin v\u0259 fayllar\u0131n vacib oldu\u011funu vur\u011fulay\u0131r v\u0259 onlar haqq\u0131nda d\u0259y\u0259rli m\u0259lumatlar t\u0259qdim edir.<\/p>\n Sayt x\u0259rit\u0259si probleml\u0259rini tap\u0131n v\u0259 h\u0259ll edin<\/p>\n Site Audit vasit\u0259si il\u0259<\/p>\n<\/div>\n M\u0259s\u0259l\u0259n, s\u0259hif\u0259nin sonuncu d\u0259f\u0259 n\u0259 vaxt yenil\u0259ndiyi. V\u0259 ya s\u0259hif\u0259nin alternativ dil versiyalar\u0131n\u0131n olub-olmad\u0131\u011f\u0131.<\/p>\n Bloqumuz \u00fc\u00e7\u00fcn sayt x\u0259rit\u0259si bel\u0259 g\u00f6r\u00fcn\u00fcr:<\/p>\n WordPress istifad\u0259 edirsinizs\u0259, sayt x\u0259rit\u0259si avtomatik yarad\u0131lacaq.<\/p>\n \u018fg\u0259r istifad\u0259 etmirsinizs\u0259, sayt x\u0259rit\u0259si generatoru vasit\u0259sind\u0259n<\/a> istifad\u0259 ets\u0259niz, birini yaratmaq nisb\u0259t\u0259n sad\u0259dir.<\/p>\n Sayt x\u0259rit\u0259niz olduqdan sonra onu Google Search Console v\u0259 Bing Webmaster Tools-a t\u0259qdim edin.<\/p>\n Bel\u0259:<\/p>\n Sayt x\u0259rit\u0259niz\u0259 v\u0259 daha \u00e7oxuna t\u0259sir ed\u0259n probleml\u0259ri tapmaq v\u0259 h\u0259ll etm\u0259k \u00fc\u00e7\u00fcn Semrush-un Site Audit<\/a> vasit\u0259sind\u0259n istifad\u0259 ed\u0259 bil\u0259rsiniz.<\/p>\n Robots.txt axtar\u0131\u015f sisteml\u0259rin\u0259 hans\u0131 s\u0259hif\u0259l\u0259ri v\u0259 fayllar\u0131 taramal\u0131 v\u0259 ya taramamal\u0131 olduqlar\u0131n\u0131 bildir\u0259n bir fayld\u0131r.<\/p>\n Bu, bel\u0259 g\u00f6r\u00fcn\u0259 bil\u0259r:<\/p>\n V\u0259 onlar h\u0259qiq\u0259t\u0259n vacibdir. Veb botlar\u0131n\u0131n sayt\u0131n\u0131za nec\u0259 daxil olaca\u011f\u0131n\u0131 v\u0259 indeksl\u0259y\u0259c\u0259yini, m\u0259zmununuzu axtar\u0131\u015f ed\u0259nl\u0259r\u0259 nec\u0259 g\u00f6st\u0259r\u0259c\u0259yini koordinasiya edirl\u0259r.<\/p>\n Ana s\u0259hif\u0259 URL-nizi yaz\u0131b sonuna \/robots.txt \u0259lav\u0259 ed\u0259r\u0259k robots.txt fayl\u0131n\u0131z\u0131 g\u00f6r\u0259 bil\u0259rsiniz.<\/p>\n M\u0259s\u0259l\u0259n, https:\/\/semrush.com\/robots.txt.<\/p>\n Birini yaratmaq, sintaksisin (komp\u00fcter dili) n\u0259 dem\u0259k oldu\u011fu v\u0259 \u0259n yax\u015f\u0131 t\u0259cr\u00fcb\u0259l\u0259r haqq\u0131nda daha \u00e7ox m\u0259lumat\u0131 robots.txt b\u0259l\u0259d\u00e7imizd\u0259<\/a> \u0259ld\u0259 edin.<\/p>\n Robots.txt probleml\u0259rini tapmaq v\u0259 h\u0259ll etm\u0259y\u0259 k\u00f6m\u0259k etm\u0259k \u00fc\u00e7\u00fcn Semrush-un Site Audit<\/a> vasit\u0259sind\u0259n d\u0259 istifad\u0259 ed\u0259 bil\u0259rsiniz.<\/p>\n Google-un Vebmaster T\u0259limatlar\u0131n\u0131<\/a> pozmaq v\u0259 ya manipulyasiya etm\u0259k \u00fc\u00e7\u00fcn edil\u0259n a\u00e7\u0131q c\u0259hd manual h\u0259r\u0259k\u0259tl\u0259r\u0259 s\u0259b\u0259b olur.<\/p>\n V\u0259 \u0259g\u0259r sayt\u0131n\u0131zda manual h\u0259r\u0259k\u0259t varsa, onun bir hiss\u0259si v\u0259 ya ham\u0131s\u0131 Google axtar\u0131\u015f n\u0259tic\u0259l\u0259rind\u0259 g\u00f6r\u00fcnm\u0259y\u0259c\u0259k.<\/p>\n Manual h\u0259r\u0259k\u0259tl\u0259r\u0259 istifad\u0259\u00e7i t\u0259r\u0259find\u0259n yarad\u0131lan spam, strukturla\u015fd\u0131r\u0131lm\u0131\u015f m\u0259lumat probleml\u0259ri, qeyri-t\u0259bii linkl\u0259r (h\u0259m sayt\u0131n\u0131za g\u0259l\u0259n, h\u0259m d\u0259 sayt\u0131n\u0131zdan \u00e7\u0131xan), z\u0259if m\u0259zmun, gizli m\u0259tn v\u0259 s. daxildir.<\/p>\n Google Search Console-da<\/a> h\u0259r hans\u0131 manual h\u0259r\u0259k\u0259ti yoxlamaq yax\u015f\u0131 bir fikirdir.<\/p>\n Bunu etm\u0259k \u00fc\u00e7\u00fcn, vasit\u0259nin yan naviqasiyas\u0131nda \u201cT\u0259hl\u00fck\u0259sizlik v\u0259 Manual H\u0259r\u0259k\u0259tl\u0259r<\/strong>\u201d menyu b\u00f6lm\u0259sini tapana q\u0259d\u0259r a\u015fa\u011f\u0131 s\u00fcr\u00fc\u015fd\u00fcr\u00fcn. \u00dcz\u0259rin\u0259 klikl\u0259yin. Sonra \u201cManual h\u0259r\u0259k\u0259tl\u0259r<\/strong>\u201d \u00fcz\u0259rin\u0259 klikl\u0259yin.<\/p>\n Bu, a\u015fkar edilmi\u015f probleml\u0259rin oldu\u011fu bir hesabat\u0131 a\u00e7mal\u0131d\u0131r. \u018fg\u0259r varsa.<\/p>\n Sayt\u0131n\u0131z manual h\u0259r\u0259k\u0259t alarsa, Google sizi GSC hesabat\u0131nda<\/a> x\u0259b\u0259rdar ed\u0259c\u0259k.<\/p>\n Ancaq yeni bir layih\u0259 \u00fcz\u0259rind\u0259 i\u015fl\u0259yirsinizs\u0259 v\u0259 ya bir sayt\u0131 t\u0259hvil al\u0131rs\u0131n\u0131zsa, manual h\u0259r\u0259k\u0259tl\u0259r yoxlamal\u0131 oldu\u011funuz ilk \u015feyl\u0259rd\u0259n biri olmal\u0131d\u0131r.<\/p>\n SEO \u0259saslar\u0131n\u0131z\u0131n<\/a> \u0259hat\u0259 olunmas\u0131n\u0131n bir hiss\u0259si Google-un veb-sayt\u0131n\u0131z\u0131 indeksl\u0259y\u0259 bildiyind\u0259n \u0259min olmaqd\u0131r.<\/p>\n \u0130ndeksl\u0259n\u0259bilm\u0259, axtar\u0131\u015f sisteminin bir s\u0259hif\u0259ni t\u0259hlil etm\u0259k v\u0259 \u00f6z indeksin\u0259 \u0259lav\u0259 etm\u0259k qabiliyy\u0259tidir. Bel\u0259likl\u0259, axtar\u0131\u015f n\u0259tic\u0259l\u0259rind\u0259 g\u00f6r\u00fcn\u0259 bil\u0259r.<\/p>\n Axtar\u0131\u015f sisteml\u0259rinin sayt\u0131n\u0131z\u0131 taraya v\u0259 indeksl\u0259y\u0259 bildiyind\u0259n \u0259min olmaq \u00fc\u00e7\u00fcn Site Audit<\/a> vasit\u0259mizd\u0259n istifad\u0259 edin.<\/p>\n Domeninizi daxil ed\u0259r\u0259k v\u0259 yeni bir layih\u0259 yaradaraq ba\u015flay\u0131n.<\/p>\n Sonra, h\u0259r audit \u00fc\u00e7\u00fcn ne\u00e7\u0259 s\u0259hif\u0259 ist\u0259diyinizi se\u00e7in v\u0259 tarama m\u0259nb\u0259yi olaraq \u201cVeb-sayt<\/strong>\u201d se\u00e7in.<\/p>\n V\u0259 \u201cSite Audit-i Ba\u015flat<\/strong>\u201d \u00fcz\u0259rin\u0259 klikl\u0259yin.<\/p>\n \u201cCrawlability\u201d (Tarana bilm\u0259) hesabat\u0131n\u0131 axtar\u0131n v\u0259 \u201cT\u0259f\u0259rr\u00fcatlara bax<\/strong>\u201d \u00fcz\u0259rin\u0259 klikl\u0259yin.<\/p>\n Bel\u0259:<\/p>\n Sonra, indeksl\u0259nm\u0259li olan sayt\u0131n\u0131z\u0131n \u0259sas s\u0259hif\u0259l\u0259rinin h\u0259qiq\u0259t\u0259n indeksl\u0259ndiyini iki d\u0259f\u0259 yoxlay\u0131n. Bu, sonradan \u00e7oxlu probleml\u0259rin h\u0259llin\u0259 q\u0259na\u0259t ed\u0259 bil\u0259r.<\/p>\n Sayt x\u0259rit\u0259si probleml\u0259rini tap\u0131n v\u0259 h\u0259ll edin<\/p>\n Site Audit vasit\u0259si il\u0259<\/p>\n<\/div>\n A\u00e7ar s\u00f6z ara\u015fd\u0131rmas\u0131, biznesiniz v\u0259 m\u00fc\u015ft\u0259ril\u0259riniz \u00fc\u00e7\u00fcn uy\u011fun ola bil\u0259c\u0259k m\u00fcmk\u00fcn axtar\u0131\u015f sor\u011fular\u0131n\u0131 tapmaq prosesidir.<\/p>\n Bura a\u00e7ar s\u00f6zl\u0259rin tap\u0131lmas\u0131, \u00e7e\u015fidl\u0259nm\u0259si v\u0259 prioritetl\u0259\u015fdirilm\u0259si daxildir. Sonra is\u0259 a\u00e7ar s\u00f6z strategiyan\u0131z\u0131<\/a> qidaland\u0131rmaq \u00fc\u00e7\u00fcn.<\/p>\n Budur SEO u\u011furu \u00fc\u00e7\u00fcn \u0259hat\u0259 etm\u0259li oldu\u011funuz vacib a\u00e7ar s\u00f6z ara\u015fd\u0131rmas\u0131 tap\u015f\u0131r\u0131qlar\u0131n\u0131n kontrol siyah\u0131s\u0131.<\/p>\n M\u0259sl\u0259h\u0259t<\/strong>: \u0130zl\u0259m\u0259k \u00fc\u00e7\u00fcn pulsuz Semrush hesab\u0131 yaratma\u011f\u0131<\/a> unutmay\u0131n (kredit kart\u0131 t\u0259l\u0259b olunmur).<\/em><\/p>\n Ehtiyac\u0131n\u0131z olan h\u0259r \u015fey\u0259 \u00e7\u0131x\u0131\u015f \u0259ld\u0259 edin<\/p>\n Semrush il\u0259 vahid platformada<\/p>\n<\/div>\n A\u00e7ar s\u00f6z ara\u015fd\u0131rmas\u0131na ba\u015flama\u011f\u0131n \u0259n s\u0259m\u0259r\u0259li yollar\u0131ndan biri r\u0259qib a\u00e7ar s\u00f6zl\u0259rini<\/a> m\u00fc\u0259yy\u0259n etm\u0259kdir.<\/p>\n Bunlar r\u0259qibl\u0259rinizin reytinql\u0259rini v\u0259 trafikini yax\u015f\u0131la\u015fd\u0131rmaq \u00fc\u00e7\u00fcn haz\u0131rda h\u0259d\u0259fl\u0259dikl\u0259ri a\u00e7ar s\u00f6zl\u0259rdir.<\/p>\n \u018fg\u0259r bu a\u00e7ar s\u00f6zl\u0259r onlar \u00fc\u00e7\u00fcn i\u015fl\u0259yirs\u0259, sizin \u00fc\u00e7\u00fcn d\u0259 i\u015fl\u0259y\u0259 bil\u0259r.<\/p>\n Semrush-un Keyword Gap<\/a> vasit\u0259sini a\u00e7araq ba\u015flay\u0131n. Sonra domeninizi v\u0259 d\u00f6rd\u0259 q\u0259d\u0259r r\u0259qibinizin domenini daxil edin.<\/p>\n V\u0259 \u201cM\u00fcqayis\u0259 et<\/strong>\u201d \u00fcz\u0259rin\u0259 klikl\u0259yin.<\/p>\n C\u0259dv\u0259l\u0259 do\u011fru s\u00fcr\u00fc\u015fd\u00fcr\u00fcn v\u0259 iki etiket\u0259 diqq\u0259t yetirin: \u201c\u00c7at\u0131\u015fmayan<\/strong>\u201d v\u0259 \u201cZ\u0259if<\/strong>.\u201d<\/p>\n \u201c\u00c7at\u0131\u015fmayan<\/strong>\u201d etiketi r\u0259qibl\u0259rinizin reytinq qazand\u0131\u011f\u0131, lakin sizin qazanmad\u0131\u011f\u0131n\u0131z a\u00e7ar s\u00f6zl\u0259ri g\u00f6st\u0259rir.<\/p>\n \u201cZ\u0259if<\/strong>\u201d etiketi r\u0259qibl\u0259rinizd\u0259n daha a\u015fa\u011f\u0131 reytinq qazand\u0131\u011f\u0131n\u0131z a\u00e7ar s\u00f6zl\u0259ri g\u00f6st\u0259rir.<\/p>\n Bu a\u00e7ar s\u00f6zl\u0259ri bu terminl\u0259r \u0259traf\u0131nda bir a\u00e7ar s\u00f6z strategiyas\u0131 planla\u015fd\u0131rmaq \u00fc\u00e7\u00fcn istifad\u0259 edin. V\u0259 r\u0259qibl\u0259rinizd\u0259n bir q\u0259d\u0259r trafik geri qazanma\u011fa \u00e7al\u0131\u015f\u0131n.<\/p>\n A\u00e7ar s\u00f6zl\u0259rinizi r\u0259qibl\u0259rinizl\u0259 m\u00fcqayis\u0259 edin<\/p>\n Keyword Gap vasit\u0259si il\u0259<\/p>\n<\/div>\n \u018fsas \u201cpul\u201d a\u00e7ar s\u00f6zl\u0259riniz potensial m\u00fc\u015ft\u0259ril\u0259r, sat\u0131\u015flar v\u0259 konversiyalar g\u0259tir\u0259 bil\u0259nl\u0259rdir.<\/p>\n \u00dcmumiyy\u0259tl\u0259, bunlar t\u0259klif etdikl\u0259rinizi \u0259ks etdir\u0259n y\u00fcks\u0259k h\u0259cmli, y\u00fcks\u0259k r\u0259qab\u0259tli a\u00e7ar s\u00f6zl\u0259rdir.<\/p>\n Bunlara h\u0259m d\u0259 ba\u015f terminl\u0259r<\/strong> v\u0259 s\u00fctun s\u0259hif\u0259 (pillar page)<\/a><\/strong> a\u00e7ar s\u00f6zl\u0259ri deyilir.<\/p>\n \u018fn yax\u015f\u0131 orqanik a\u00e7ar s\u00f6zl\u0259rinizi v\u0259 ya r\u0259qibinizin a\u00e7ar s\u00f6zl\u0259rini tapmaq \u00fc\u00e7\u00fcn Domain Overview<\/a>-u a\u00e7\u0131n v\u0259 domeninizi daxil edin.<\/p>\n \u201c\u018fn yax\u015f\u0131 orqanik a\u00e7ar s\u00f6zl\u0259rinizi<\/strong>\u201d g\u00f6rm\u0259k \u00fc\u00e7\u00fcn a\u015fa\u011f\u0131 s\u00fcr\u00fc\u015fd\u00fcr\u00fcn v\u0259 \u201cT\u0259f\u0259rr\u00fcatlara bax<\/strong>\u201d \u00fcz\u0259rin\u0259 klikl\u0259yin.<\/p>\n Bunlar sayt\u0131n\u0131za \u0259n \u00e7ox orqanik trafik g\u0259tir\u0259n a\u00e7ar s\u00f6zl\u0259rdir.<\/p>\n M\u0259sl\u0259h\u0259t<\/strong>: \u00d6z veb-sayt\u0131n\u0131z \u00fc\u00e7\u00fcn daha \u00e7ox a\u00e7ar s\u00f6z m\u0259lumat\u0131 tapmaq \u00fc\u00e7\u00fcn Google Search Console-dan da istifad\u0259 ed\u0259 bil\u0259rsiniz.<\/em><\/p>\n Kommersiya v\u0259 tranzaksiya niyy\u0259ti olan a\u00e7ar s\u00f6zl\u0259r\u0259 x\u00fcsusi diqq\u0259t yetirin. Bunlar daha \u00e7ox potensial m\u00fc\u015ft\u0259ril\u0259r\u0259 v\u0259 konversiyalara g\u0259tirib \u00e7\u0131xar\u0131r.<\/p>\n \u018fg\u0259r y\u00fcks\u0259k reytinq qazan\u0131rs\u0131n\u0131zsa, \u0259lad\u0131r. \u018fg\u0259r qazanm\u0131rs\u0131n\u0131zsa, bu s\u0259hif\u0259l\u0259rd\u0259ki m\u0259zmunu optimalla\u015fd\u0131r\u0131n v\u0259 t\u0259kmill\u0259\u015fdirin.<\/p>\n R\u0259qibl\u0259r v\u0259 m\u00fc\u015ft\u0259ril\u0259r haqq\u0131nda m\u0259lumat \u0259ld\u0259 edin<\/p>\n Domain Overview vasit\u0259si il\u0259<\/p>\n<\/div>\n Bir uzun quyruqlu a\u00e7ar s\u00f6z<\/a>, nisb\u0259t\u0259n a\u015fa\u011f\u0131 axtar\u0131\u015f h\u0259cmin\u0259 malik x\u00fcsusi bir axtar\u0131\u015f sor\u011fusudur.<\/p>\n \u0130stifad\u0259\u00e7il\u0259r onlar\u0131 daha az axtar\u0131rlar. Lakin onlar \u00fcmumi axtar\u0131\u015flar\u0131n b\u00f6y\u00fck bir faizini t\u0259\u015fkil edir v\u0259 daha y\u00fcks\u0259k konversiya d\u0259r\u0259c\u0259l\u0259rin\u0259 malikdirl\u0259r.<\/p>\n \u00dcst\u0259lik, onlar \u00fc\u00e7\u00fcn reytinq qazanmaq ad\u0259t\u0259n daha asand\u0131r.<\/p>\n Bu o dem\u0259kdir ki:<\/p>\n SEO strategiyan\u0131z\u0131n uzun quyruqlu a\u00e7ar s\u00f6zl\u0259ri h\u0259d\u0259fl\u0259diyind\u0259n \u0259min olmal\u0131s\u0131n\u0131z.<\/p>\n H\u0259d\u0259fl\u0259m\u0259k ist\u0259diyiniz \u0259sas a\u00e7ar s\u00f6z\u00fc m\u00fc\u0259yy\u0259n ed\u0259r\u0259k ba\u015flay\u0131n.<\/p>\n M\u0259s\u0259l\u0259n, yuxar\u0131dak\u0131 qrafikd\u0259n istifad\u0259 ed\u0259r\u0259k, f\u0259rz ed\u0259k ki, bu a\u00e7ar s\u00f6z \u201cpomidor bitkisi\u201ddir.<\/p>\n Semrush-un Keyword Magic Tool<\/a> vasit\u0259sin\u0259 gedin v\u0259 a\u00e7ar s\u00f6z\u00fcn\u00fcz\u00fc daxil edin.<\/p>\n \u201cGeni\u015f uy\u011funluq (Broad Match)<\/strong>\u201d se\u00e7ildiyind\u0259n \u0259min olun. V\u0259 axtar\u0131\u015f h\u0259cmi v\u0259 a\u00e7ar s\u00f6z \u00e7\u0259tinliyi filtrl\u0259rind\u0259n istifad\u0259 edin.<\/p>\n H\u0259m\u00e7inin, \u201cSuallar<\/strong>\u201d filtrini yoxlay\u0131n. O, tez-tez sual kimi ifad\u0259 olunan maraql\u0131 uzun quyruqlu a\u00e7ar s\u00f6zl\u0259ri qaytar\u0131r.<\/p>\n Bel\u0259:<\/p>\n A\u00e7ar s\u00f6z t\u0259klifl\u0259ri al\u0131n<\/p>\n bazar\u0131n \u0259n b\u00f6y\u00fck a\u00e7ar s\u00f6z bazas\u0131 olan Keyword Magic Tool il\u0259<\/p>\n<\/div>\n H\u0259d\u0259f a\u00e7ar s\u00f6zl\u0259rinizi m\u00fc\u0259yy\u0259n etdikd\u0259n sonra onlar\u0131 sayt\u0131n\u0131zdak\u0131 s\u0259hif\u0259l\u0259r\u0259 \u201cx\u0259rit\u0259l\u0259m\u0259li\u201d (t\u0259yin etm\u0259li)siniz.<\/p>\n Daha b\u00f6y\u00fck bir d\u0259st m\u00fc\u0259yy\u0259n etm\u0259k \u00fc\u00e7\u00fcn bir a\u00e7ar s\u00f6zd\u0259n istifad\u0259 ed\u0259r\u0259k ba\u015flay\u0131n.<\/p>\n Keyword Overview<\/a>-u a\u00e7\u0131n, a\u00e7ar s\u00f6z\u00fcn\u00fcz\u00fc daxil edin v\u0259 \u201cAxtar<\/strong>\u201d \u00fcz\u0259rin\u0259 klikl\u0259yin.<\/p>\n Axtard\u0131\u011f\u0131m\u0131z \u015fey \u201c\u018flaq\u0259li a\u00e7ar s\u00f6zl\u0259r\u201ddir.<\/p>\n A\u00e7ar s\u00f6zl\u0259ri bir c\u0259dv\u0259l\u0259 ixrac edin v\u0259 eyni suala cavab ver\u0259n a\u00e7ar s\u00f6zl\u0259ri qrupla\u015fd\u0131r\u0131n.<\/p>\n Sonra, sayt\u0131n\u0131z\u0131n strukturunu v\u0259 potensial s\u0259hif\u0259l\u0259rini vizualla\u015fd\u0131rmaq \u00fc\u00e7\u00fcn h\u0259r bir a\u00e7ar s\u00f6z d\u0259stind\u0259n istifad\u0259 etm\u0259y\u0259 diqq\u0259t yetirm\u0259k ist\u0259yirsiniz.<\/p>\n Son add\u0131m\u0131n\u0131z a\u00e7ar s\u00f6zl\u0259ri m\u00fcvafiq \u015f\u0259kild\u0259 kateqoriyalara ay\u0131rmaqd\u0131r.<\/p>\n A\u00e7ar s\u00f6zl\u0259rinizi c\u0259mi d\u00f6rd add\u0131mda nec\u0259 x\u0259rit\u0259l\u0259y\u0259c\u0259yinizi \u00f6yr\u0259nm\u0259k \u00fc\u00e7\u00fcn a\u00e7ar s\u00f6z x\u0259rit\u0259l\u0259m\u0259 b\u0259l\u0259d\u00e7imiz\u0259<\/a> bax\u0131n.<\/p>\n Pro m\u0259sl\u0259h\u0259t<\/strong>: A\u00e7ar s\u00f6zl\u0259rinizi Semrush-un Keyword Manager<\/a> vasit\u0259sin\u0259 g\u00f6nd\u0259r\u0259r\u0259k t\u0259\u015fkil edin.<\/em><\/p>\n Axtar\u0131\u015f niyy\u0259ti<\/a> sad\u0259c\u0259 istifad\u0259\u00e7inin axtar\u0131\u015f\u0131n\u0131n arxas\u0131ndak\u0131 s\u0259b\u0259bdir.<\/p>\n D\u00f6rd n\u00f6v axtar\u0131\u015f niyy\u0259ti var:<\/p>\n V\u0259 istifad\u0259\u00e7il\u0259rin axtar\u0131\u015f niyy\u0259tin\u0259 uy\u011funla\u015fmaq Google-un \u0259sas m\u0259qs\u0259dl\u0259rind\u0259n biridir.<\/p>\n Ona g\u00f6r\u0259 d\u0259, h\u0259mi\u015f\u0259 s\u0259hif\u0259nizin m\u0259zmununun h\u0259d\u0259fl\u0259diyiniz a\u00e7ar s\u00f6z \u00fc\u00e7\u00fcn axtar\u0131\u015f ed\u0259nin niyy\u0259tin\u0259 uy\u011fun oldu\u011fundan \u0259min olun.<\/p>\n Bir a\u00e7ar s\u00f6z\u00fcn niyy\u0259tini tez bir zamanda tapmaq \u00fc\u00e7\u00fcn Keyword Overview<\/a> vasit\u0259mizd\u0259n istifad\u0259 edin.<\/p>\n A\u00e7ar s\u00f6z\u00fcn\u00fcz\u00fc daxil edin, \u201cAxtar<\/strong>\u201d \u00fcz\u0259rin\u0259 klikl\u0259yin v\u0259 \u201cNiyy\u0259t\u201d (Intent) etiketli bir qutu g\u00f6r\u0259c\u0259ksiniz.<\/p>\n Bel\u0259:<\/p>\n \u018fg\u0259r m\u0259zmununuz a\u00e7ar s\u00f6z\u00fcn axtar\u0131\u015f niyy\u0259tin\u0259 uy\u011fundursa, \u00e7ox g\u00fcman ki, daha \u00e7ox trafik v\u0259 daha y\u00fcks\u0259k reytinql\u0259r g\u00f6r\u0259c\u0259ksiniz.<\/p>\n Tam a\u00e7ar s\u00f6z t\u0259hlili apar\u0131n<\/p>\n Keyword Overview vasit\u0259si il\u0259<\/p>\n<\/div>\nBu SEO Kontrol Siyah\u0131s\u0131ndan nec\u0259 istifad\u0259 etm\u0259li<\/h2>\n
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SEO \u018fsaslar\u0131 Kontrol Siyah\u0131s\u0131<\/h2>\n
1. Google Search Console v\u0259 Bing Webmaster Tools-u qurun<\/h3>\n
2. Google Analytics-i qurun<\/h3>\n
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3. SEO plaginini qura\u015fd\u0131r\u0131n v\u0259 konfiqurasiya edin (\u0259g\u0259r WordPress istifad\u0259 edirsinizs\u0259)<\/h3>\n
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4. Sayt x\u0259rit\u0259si yarad\u0131n v\u0259 t\u0259qdim edin<\/h3>\n
5. Robots.txt fayl\u0131 yarad\u0131n<\/h3>\n
6. Manual h\u0259r\u0259k\u0259tl\u0259r \u00fc\u00e7\u00fcn Search Console-u yoxlay\u0131n<\/h3>\n
7. Google-un veb-sayt\u0131n\u0131z\u0131 indeksl\u0259y\u0259 bildiyind\u0259n \u0259min olun<\/h3>\n
A\u00e7ar s\u00f6z ara\u015fd\u0131rmas\u0131 Kontrol Siyah\u0131s\u0131<\/h2>\n
8. R\u0259qibl\u0259rinizi m\u00fc\u0259yy\u0259n edin<\/h3>\n
9. \u018fsas \u201cpul\u201d a\u00e7ar s\u00f6zl\u0259rinizi tap\u0131n<\/h3>\n
10. Uzun quyruqlu (long-tail) a\u00e7ar s\u00f6z variantlar\u0131n\u0131 tap\u0131n<\/h3>\n
11. A\u00e7ar s\u00f6z x\u0259rit\u0259si yarad\u0131n<\/h3>\n
12. Reytinq qazanan s\u0259hif\u0259l\u0259rin niyy\u0259tini t\u0259hlil edin<\/h3>\n
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