{"id":29668,"date":"2026-09-20T10:41:55","date_gmt":"2026-09-20T07:41:55","guid":{"rendered":"https:\/\/alienroad.com\/criteo-ads-automation-what-to-hand-to-ai-and-what-to-keep\/"},"modified":"2026-09-20T10:41:55","modified_gmt":"2026-09-20T07:41:55","slug":"criteo-ads-automation-what-to-hand-to-ai-and-what-to-keep","status":"publish","type":"post","link":"https:\/\/alienroad.com\/criteo-ads-automation-what-to-hand-to-ai-and-what-to-keep\/","title":{"rendered":"Criteo Ads avtomatla\u015fd\u0131r\u0131lmas\u0131: AI-y\u0259 n\u0259l\u0259ri h\u0259val\u0259 etm\u0259li, n\u0259l\u0259ri n\u0259zar\u0259td\u0259 saxlamal\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Retargeting, ma\u015f\u0131nlara h\u0259val\u0259 edil\u0259n ilk reklam sah\u0259l\u0259rind\u0259n biri idi v\u0259 bunun kifay\u0259t q\u0259d\u0259r ciddi s\u0259b\u0259bi var. M\u00fc\u0259yy\u0259n bir m\u0259hsula baxan konkret istifad\u0259\u00e7i \u00fc\u00e7\u00fcn saniy\u0259d\u0259 minl\u0259rl\u0259 d\u0259f\u0259 hans\u0131 m\u0259bl\u0259\u011fd\u0259 t\u0259klif ver\u0259c\u0259yin\u0259 q\u0259rar verm\u0259k, insan\u0131n \u0259ll\u0259 yerin\u0259 yetir\u0259 bilm\u0259y\u0259c\u0259yi q\u0259d\u0259r \u00e7ox d\u0259yi\u015f\u0259ni olan bir hesablama problemidir. Criteo ads automation bu tip q\u0259rarlar\u0131 u\u011furla idar\u0259 edir v\u0259 onunla m\u00fcbahis\u0259 etm\u0259k ad\u0259t\u0259n n\u0259tic\u0259l\u0259ri daha da pisl\u0259\u015fdirir. \u00c7\u0259tinlik ondad\u0131r ki, avtomatla\u015fd\u0131rma he\u00e7 d\u0259 hesablama problemi olmayan q\u0259rarlara do\u011fru geni\u015fl\u0259nm\u0259y\u0259 davam edir v\u0259 performans\u0131n b\u00f6y\u00fck hiss\u0259si m\u0259hz bu iki sah\u0259 aras\u0131ndak\u0131 s\u0259rh\u0259dd\u0259 qazan\u0131l\u0131r v\u0259 ya itirilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Biz tez-tez t\u0259klif olunan h\u0259r \u015feyi avtomatla\u015fd\u0131ran v\u0259 sonra \u00f6z n\u0259tic\u0259l\u0259rini izah ed\u0259 bilm\u0259y\u0259n hesablarla qar\u015f\u0131la\u015f\u0131r\u0131q. T\u0259klif verm\u0259 avtomatikdir, kreativl\u0259rin y\u0131\u011f\u0131lmas\u0131 avtomatikdir, m\u0259hsul se\u00e7imi avtomatikdir v\u0259 performans d\u00fc\u015fd\u00fckd\u0259, he\u00e7 kimin kifay\u0259t q\u0259d\u0259r yax\u015f\u0131 ba\u015fa d\u00fc\u015fm\u0259diyi bir idar\u0259etm\u0259 mexanizmi qal\u0131r. Alternativ is\u0259 daha pis n\u0259tic\u0259l\u0259n\u0259n \u0259l il\u0259 idar\u0259etm\u0259 deyil. Alternativ, hans\u0131 q\u0259rarlar\u0131n sistem\u0259, hans\u0131 q\u0259rarlar\u0131n is\u0259 b\u00fcdc\u0259y\u0259 cavabdeh olan \u015f\u0259xs\u0259 aid oldu\u011funu d\u0259qiq m\u00fc\u0259yy\u0259n etm\u0259kdir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/blog-ici\/ar-45-1-faca13ec.png\" alt=\"Criteo Ads Automation: What to Hand to AI and What to Keep \u2014 overview\" class=\"wp-image-29666\" width=\"800\" height=\"420\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ma\u015f\u0131n\u0131n sizd\u0259n daha yax\u015f\u0131 bacard\u0131qlar\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0259klifl\u0259rin (bid) t\u0259nziml\u0259nm\u0259si \u0259n bariz n\u00fcmun\u0259dir. Sistem sizin g\u00f6rm\u0259diyiniz siqnallar\u0131 g\u00f6r\u00fcr, ist\u0259nil\u0259n insan prosesind\u0259n daha s\u00fcr\u0259tl\u0259 yenil\u0259nir v\u0259 h\u0259d\u0259f\u0259 uy\u011fun olaraq davaml\u0131 optimalla\u015fd\u0131rma apar\u0131r. Onu \u0259l il\u0259 veril\u0259n t\u0259klifl\u0259r v\u0259 ya s\u0259rt limitl\u0259rl\u0259 \u0259v\u0259z etm\u0259k, dem\u0259k olar ki, h\u0259mi\u015f\u0259 effektivliyi art\u0131rmadan \u00e7atd\u0131r\u0131lman\u0131 azald\u0131r, \u00e7\u00fcnki limit, inc\u0259lik t\u0259l\u0259b ed\u0259n bir q\u0259rar \u00fc\u00e7\u00fcn t\u0259tbiq olunan kobud bir al\u0259tdir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130kinci m\u0259qam is\u0259 feed daxilind\u0259 m\u0259hsul se\u00e7imidir. Qay\u0131dan ziyar\u0259t\u00e7iy\u0259 hans\u0131 m\u0259hsullar\u0131n, hans\u0131 ard\u0131c\u0131ll\u0131qla, onlar\u0131n n\u0259y\u0259 baxd\u0131\u011f\u0131na v\u0259 ad\u0259t\u0259n yan\u0131nda n\u0259l\u0259rin sat\u0131ld\u0131\u011f\u0131na \u0259sas\u0259n g\u00f6st\u0259ril\u0259c\u0259yin\u0259 q\u0259rar verm\u0259k, m\u0259hz ma\u015f\u0131nlar\u0131n yax\u015f\u0131, insanlar\u0131n is\u0259 pis bacard\u0131\u011f\u0131 n\u00fcmun\u0259 uy\u011funla\u015fd\u0131rmas\u0131d\u0131r. Eyni \u015fey, sistemin feed m\u0259lumatlar\u0131ndan t\u0259rtibatlar qurdu\u011fu v\u0259 he\u00e7 bir dizayn komandas\u0131n\u0131n \u00e7atmayaca\u011f\u0131 s\u00fcr\u0259tl\u0259 kombinasiyalar\u0131 s\u0131naqdan ke\u00e7irdiyi kreativ y\u0131\u011f\u0131lmas\u0131na da aiddir. Bunlar\u0131 h\u0259val\u0259 etm\u0259k g\u00fcz\u0259\u015ft deyil, i\u015fin d\u00fczg\u00fcn b\u00f6l\u00fc\u015fd\u00fcr\u00fclm\u0259sidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Criteo ads automation-\u0131n q\u0259rar verm\u0259m\u0259li oldu\u011fu m\u0259qamlar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Saxlan\u0131lmas\u0131 vacib olan q\u0259rarlar, h\u0259d\u0259fin \u00f6z\u00fcn\u00fcn sual alt\u0131nda oldu\u011fu v\u0259 ya s\u0259hv etm\u0259yin b\u0259d\u0259linin platforman\u0131n \u00f6z g\u00f6st\u0259ricil\u0259rind\u0259 g\u00f6r\u00fcnm\u0259diyi q\u0259rarlard\u0131r. Praktikada bu siyah\u0131 q\u0131sad\u0131r v\u0259 hesablar aras\u0131nda olduqca sabitdir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/blog-ici\/ar-45-2-faca13ec.png\" alt=\"Criteo Ads Automation: What to Hand to AI and What to Keep \u2014 in practice\" class=\"wp-image-29667\" width=\"800\" height=\"420\" loading=\"lazy\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u0259yin konversiya say\u0131ld\u0131\u011f\u0131 v\u0259 onun d\u0259y\u0259ri. Sistem\u0259 yanl\u0131\u015f d\u0259y\u0259r daxil ets\u0259niz, o, s\u0259daq\u0259tl\u0259 yanl\u0131\u015f n\u0259tic\u0259y\u0259 do\u011fru optimalla\u015facaq.<\/li>\n<li>Kiml\u0259rin xaric edil\u0259c\u0259yi. Son m\u00fc\u015ft\u0259ril\u0259r, xidm\u0259t istifad\u0259\u00e7il\u0259ri, i\u015f \u00fc\u00e7\u00fcn m\u00fcraci\u0259t ed\u0259nl\u0259r v\u0259 d\u0259st\u0259k n\u00f6vb\u0259sind\u0259 olan he\u00e7 k\u0259s internetd\u0259 m\u0259hsul reklamlar\u0131 il\u0259 izl\u0259nilm\u0259m\u0259lidir.<\/li>\n<li>Platforman\u0131n m\u00fchafiz\u0259kar saxlamaq \u00fc\u00e7\u00fcn az h\u0259v\u0259sli oldu\u011fu v\u0259 brend qavray\u0131\u015f\u0131na he\u00e7 bir hesabatda g\u00f6r\u00fcnm\u0259y\u0259n \u015f\u0259kild\u0259 t\u0259sir ed\u0259n tezlik limitl\u0259ri.<\/li>\n<li>Hans\u0131 m\u0259hsullar\u0131n reklam oluna bil\u0259c\u0259yi, o c\u00fcml\u0259d\u0259n marja h\u0259dl\u0259ri, stok reall\u0131\u011f\u0131 v\u0259 biznesin tan\u0131nmas\u0131n\u0131 ist\u0259m\u0259diyi m\u0259hsullar.<\/li>\n<li>Brend t\u0259hl\u00fck\u0259sizliyi v\u0259 yerl\u0259\u015fdirm\u0259 s\u0259rh\u0259dl\u0259ri; burada m\u0259qbul cavab performans hesablamas\u0131ndan \u00e7ox, biznes m\u00fchakim\u0259sidir.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Feed \u2013 he\u00e7 kimin sahib \u00e7\u0131xmaq ist\u0259m\u0259diyi hiss\u0259<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avtomatla\u015fd\u0131r\u0131lm\u0131\u015f retargeting yaln\u0131z alt\u0131ndak\u0131 m\u0259hsul m\u0259lumatlar\u0131 q\u0259d\u0259r yax\u015f\u0131d\u0131r. \u018fg\u0259r ba\u015fl\u0131qlar uy\u011funsuzdursa, \u015f\u0259kill\u0259rin keyfiyy\u0259ti d\u0259yi\u015firs\u0259, kateqoriyalar s\u0259hvdirs\u0259 v\u0259 ya stok m\u0259lumatlar\u0131 k\u00f6hn\u0259libs\u0259, sistem pis giri\u015f m\u0259lumatlar\u0131 \u0259sas\u0131nda \u0259minlikl\u0259 q\u0259rarlar ver\u0259c\u0259k v\u0259 u\u011fursuzluq m\u0259lumat problemi deyil, performans problemi kimi g\u00f6r\u00fcn\u0259c\u0259k.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu, kanaldak\u0131 \u0259n az c\u0259lbedici, lakin \u0259n y\u00fcks\u0259k g\u0259lir g\u0259tir\u0259n i\u015fdir. Ba\u015fl\u0131qlar\u0131 al\u0131c\u0131n\u0131n axtar\u0131\u015f\u0131na uy\u011fun t\u0259mizl\u0259m\u0259k, kataloq boyu \u015f\u0259kil t\u0259rtibat\u0131n\u0131 ard\u0131c\u0131l etm\u0259k, kateqoriya t\u0259yinatlar\u0131n\u0131 d\u00fcz\u0259ltm\u0259k v\u0259 stok statusunu h\u0259qiq\u0259t\u0259n aktual saxlamaq, ad\u0259t\u0259n interfeysd\u0259ki ist\u0259nil\u0259n t\u0259klif d\u0259yi\u015fikliyind\u0259n daha \u00e7ox n\u0259tic\u0259 verir. Biz t\u0259hvil ald\u0131\u011f\u0131m\u0131z h\u0259r hesabda kampaniya parametrl\u0259rin\u0259 toxunmazdan \u0259vv\u0259l feed-i yoxlay\u0131r\u0131q v\u0259 \u0259ks\u0259r hallarda orada ciddi yax\u015f\u0131la\u015fd\u0131rma potensial\u0131 olur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Avtomatla\u015fd\u0131r\u0131lm\u0131\u015f retargeting-i d\u00fcr\u00fcst \u00f6l\u00e7m\u0259k<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Retargeting hesabatlar\u0131 \u00f6zl\u00fcy\u00fcnd\u0259 \u00f6z\u00fcn\u00fc t\u0259rifl\u0259yir. O, art\u0131q sayta daxil olmu\u015f v\u0259 niyy\u0259tini n\u00fcmayi\u015f etdirmi\u015f insanlara g\u00f6st\u0259rilir, buna g\u00f6r\u0259 d\u0259 iddia etdiyi konversiyalar\u0131n bir hiss\u0259si onsuz da ba\u015f ver\u0259c\u0259kdi. Kanal\u0131 son klik g\u0259liri il\u0259 qiym\u0259tl\u0259ndirm\u0259k, texniki c\u0259h\u0259td\u0259n d\u0259qiq, lakin praktikada yan\u0131lt\u0131c\u0131 olan bir r\u0259q\u0259m yarad\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yoxlan\u0131lmas\u0131 laz\u0131m olan m\u0259qam art\u0131m (incrementality) testidir. Auditoriyan\u0131n bir hiss\u0259sini ay\u0131r\u0131n, kampaniyan\u0131 qalan hiss\u0259y\u0259 g\u00f6st\u0259rin v\u0259 h\u0259r iki qrup aras\u0131nda konversiya d\u0259r\u0259c\u0259l\u0259rini m\u00fcqayis\u0259 edin. Bu, test m\u00fcdd\u0259tind\u0259 m\u00fc\u0259yy\u0259n g\u0259lir itkisin\u0259 s\u0259b\u0259b olur, lakin x\u0259rcl\u0259rin \u0259slind\u0259 n\u0259 verdiyini bilm\u0259yin yegan\u0259 yolu budur. Biz bunu bir d\u0259f\u0259 deyil, d\u00f6vri olaraq edirik, \u00e7\u00fcnki sayt, auditoriya v\u0259 media miksi d\u0259yi\u015fdikc\u0259 cavab da d\u0259yi\u015fir. He\u00e7 bir Criteo ads automation bu sual\u0131 sizin \u00fc\u00e7\u00fcn h\u0259ll etmir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130\u015fin m\u0259qs\u0259d\u0259uy\u011fun b\u00f6lg\u00fcs\u00fc<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130dar\u0259 etdiyimiz hesablarda i\u015fl\u0259y\u0259n yana\u015fman\u0131 t\u0259svir etm\u0259k sad\u0259dir. Platforma t\u0259klifl\u0259r\u0259, m\u0259hsul se\u00e7imin\u0259 v\u0259 kreativ kombinasiyaya cavabdehdir. Biz is\u0259 konversiya t\u0259rifl\u0259ri v\u0259 d\u0259y\u0259rl\u0259ri, xaric etm\u0259 siyah\u0131lar\u0131, tezlik limitl\u0259ri, uy\u011fun m\u0259hsul qaydalar\u0131 v\u0259 feed-\u0259 cavabdehik. Performans icmallar\u0131 f\u0259rdi t\u0259klifl\u0259ri t\u0259xmin etm\u0259y\u0259 deyil, m\u0259hdudiyy\u0259tl\u0259rin h\u0259l\u0259 d\u0259 d\u00fczg\u00fcn olub-olmad\u0131\u011f\u0131na fokuslan\u0131r, \u00e7\u00fcnki insan m\u00fchakim\u0259sinin d\u0259y\u0259r qatd\u0131\u011f\u0131 yer m\u0259hz bu m\u0259hdudiyy\u0259tl\u0259rdir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu, h\u0259m d\u0259 agentliyin vaxt\u0131n\u0131 n\u0259y\u0259 s\u0259rf etm\u0259li oldu\u011funu d\u0259yi\u015fir. M\u00fcasir retargeting hesab\u0131nda d\u0259y\u0259rin \u00e7ox az hiss\u0259si interfeysd\u0259 oturub n\u0259l\u0259ris\u0259 t\u0259nziml\u0259m\u0259kd\u0259n g\u0259lir. D\u0259y\u0259r; daxil olan m\u0259lumatlardan, sistemin ed\u0259 bil\u0259c\u0259yi h\u0259r\u0259k\u0259tl\u0259rin s\u0259rh\u0259dl\u0259rind\u0259n v\u0259 \u00e7\u0131xan \u00f6l\u00e7\u00fcml\u0259rin d\u00fcr\u00fcstl\u00fcy\u00fcnd\u0259n yaran\u0131r. Criteo ads automation \u00f6z i\u015finin yar\u0131s\u0131n\u0131 h\u0259qiq\u0259t\u0259n yax\u015f\u0131 g\u00f6r\u00fcr. Dig\u0259r yar\u0131s\u0131 is\u0259 avtomatla\u015fd\u0131r\u0131lm\u0131r v\u0259 bunun avtomatla\u015fd\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnm\u0259k, hesablar\u0131n ka\u011f\u0131z \u00fcz\u0259rind\u0259 effektiv, bank hesab\u0131nda is\u0259 m\u0259yusedici olmas\u0131 il\u0259 n\u0259tic\u0259l\u0259nir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Oxuma\u011fa davam edin:<\/strong> <a href=\"https:\/\/alienroad.com\/services\/criteo-ads\/\">Criteo Ads<\/a> \u00b7 <a href=\"https:\/\/alienroad.com\/category\/advertising\/\">Reklam<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Criteo reklam avtomatla\u015fd\u0131r\u0131lmas\u0131 qiym\u0259t t\u0259klifi v\u0259 kreativl\u0259rin y\u0131\u011f\u0131lmas\u0131 prosesini u\u011furla idar\u0259 edir, lakin strategiya m\u0259s\u0259l\u0259sind\u0259 eyni effektivliyi g\u00f6st\u0259rmir. N\u0259zar\u0259ti harada t\u0259hvil verm\u0259li, harada is\u0259 \u00f6z \u0259linizd\u0259 saxlamal\u0131 oldu\u011funuzu m\u00fc\u0259yy\u0259n edin.<\/p>\n","protected":false},"author":0,"featured_media":29669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-29668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/29668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/comments?post=29668"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/29668\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/29669"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=29668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/categories?post=29668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/tags?post=29668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}