Brendl\u0259r h\u0259d\u0259f bazarlar\u0131n\u0131n konkret ehtiyaclar\u0131n\u0131 qar\u015f\u0131lamaq \u00fc\u00e7\u00fcn onlar\u0131n suallar\u0131na v\u0259 narahatl\u0131qlar\u0131na cavab verm\u0259y\u0259 diqq\u0259t yetirm\u0259lidirl\u0259r. Bu, n\u0259tic\u0259 etibaril\u0259 al\u0131c\u0131lar\u0131n al\u0131\u015f prosesini tamamlamalar\u0131na k\u00f6m\u0259k edir.<\/p>\n\n\n\n
Buna nail olma\u011f\u0131n\u0131za k\u00f6m\u0259k etm\u0259k \u00fc\u00e7\u00fcn Alien Road, elektron ticar\u0259t sah\u0259sind\u0259 y\u00fcks\u0259k performansl\u0131 m\u0259zmunun yarad\u0131lmas\u0131 v\u0259 t\u0259\u015fviqi il\u0259 ba\u011fl\u0131 \u0259n yax\u015f\u0131 t\u00f6vsiy\u0259l\u0259rini b\u00f6l\u00fc\u015f\u0259n d\u00f6rd m\u00fct\u0259x\u0259ssisl\u0259 s\u00f6hb\u0259t edib.<\/p>\n\n\n\n
Elektron ticar\u0259t m\u0259zmununun yarad\u0131lmas\u0131 \u00fczr\u0259 a\u015fa\u011f\u0131dak\u0131 b\u0259l\u0259d\u00e7i a\u015fa\u011f\u0131dak\u0131 m\u00fct\u0259x\u0259ssisl\u0259rin \u0259n son fikirl\u0259rin\u0259 \u0259saslan\u0131r: Recart-\u0131n marketinq r\u0259hb\u0259ri Aaron Orendorff; Contensify-\u0131n t\u0259sis\u00e7isi Vanhishikha Bhargava; Amazon \u00fczr\u0259 elektron ticar\u0259t m\u0259sl\u0259h\u0259t\u00e7isi Jordi Ordonez v\u0259 Marketplace Blueprint-in CEO-su Robyn Johnson.<\/p>\n\n\n\n
Elektron ticar\u0259t \u00fc\u00e7\u00fcn m\u0259zmun marketinqi, onlayn sat\u0131\u015flar\u0131 maksimuma \u00e7atd\u0131rmaq m\u0259qs\u0259dil\u0259 m\u00fc\u015ft\u0259rini al\u0131\u015f prosesi boyunca d\u0259st\u0259kl\u0259m\u0259y\u0259 y\u00f6n\u0259lib.<\/p>\n\n\n\n
Effektiv strategiya m\u00fc\u015ft\u0259ri s\u0259yah\u0259ti boyu d\u0259y\u0259rli m\u0259zmunu inteqrasiya ed\u0259r\u0259k, potensial al\u0131c\u0131lar\u0131n ehtiyac duyduqlar\u0131 m\u0259lumata ist\u0259nil\u0259n vaxt v\u0259 m\u00fcvafiq kanalda \u00e7\u0131x\u0131\u015f \u0259ld\u0259 etm\u0259l\u0259rini t\u0259min edir.<\/p>\n\n\n\n
Elektron ticar\u0259t saytlar\u0131 \u00fc\u00e7\u00fcn m\u0259zmun auditoriyaya t\u0259qdim etdiyi d\u0259y\u0259rl\u0259 f\u0259rql\u0259nir. Elektron ticar\u0259t m\u0259zmununun d\u0259y\u0259rli ola bil\u0259c\u0259yin\u0259 dair n\u00fcmun\u0259l\u0259r bunlard\u0131r:<\/p>\n\n\n\n
2023-c\u00fc il ara\u015fd\u0131rmam\u0131za g\u00f6r\u0259, elektron ticar\u0259t v\u0259 p\u0259rak\u0259nd\u0259 sat\u0131\u015f \u015firk\u0259tl\u0259rinin 96%-i m\u0259zmun marketinqi h\u0259d\u0259fl\u0259rin\u0259 \u00e7atd\u0131qda m\u00fcsb\u0259t n\u0259tic\u0259l\u0259r \u0259ld\u0259 edir.<\/p>\n\n\n\n
Bu t\u0259cr\u00fcb\u0259 h\u0259m d\u0259 m\u00fc\u015ft\u0259ril\u0259ri c\u0259lb edir v\u0259 onlara sosial mediada payla\u015fa bil\u0259c\u0259kl\u0259ri bir \u015fey verir. \u018fg\u0259r elektron ticar\u0259t brendl\u0259ri qar\u015f\u0131l\u0131\u011f\u0131nda he\u00e7 n\u0259 ist\u0259m\u0259d\u0259n ard\u0131c\u0131l olaraq d\u0259y\u0259rli m\u0259zmun t\u0259qdim ed\u0259rl\u0259rs\u0259, oxucular buna sadiq m\u00fc\u015ft\u0259ril\u0259r\u0259 \u00e7evrilm\u0259kl\u0259 cavab ver\u0259c\u0259kl\u0259r.<\/p>\n\n\n\n
Elektron ticar\u0259td\u0259 vizual m\u0259zmuna dig\u0259r sektorlara nisb\u0259t\u0259n daha \u00e7ox \u00f6n\u0259m verilir, \u00e7\u00fcnki dem\u0259k olar ki, h\u0259r halda al\u0131c\u0131lar ald\u0131qlar\u0131 m\u0259hsulu g\u00f6rm\u0259k ist\u0259yirl\u0259r \u2013 \u00f6z\u00fc d\u0259 m\u00fcmk\u00fcn q\u0259d\u0259r \u0259trafl\u0131.<\/p>\n\n\n\n
\u0130stifad\u0259d\u0259 olan m\u0259hsulun videosu v\u0259 ya \u015f\u0259kli al\u0131c\u0131ya keyfiyy\u0259t v\u0259 uy\u011funluq haqq\u0131nda yax\u015f\u0131 t\u0259\u0259ss\u00fcrat yarad\u0131r.<\/p>\n\n\n\n
Buna g\u00f6r\u0259 d\u0259, bir \u00e7ox \u0259n yax\u015f\u0131 elektron ticar\u0259t marketoloqlar\u0131 m\u0259zmun marketinqi s\u0259yl\u0259rini yaln\u0131z y\u00fcks\u0259k keyfiyy\u0259tli videolar\u0131n istehsal\u0131na y\u00f6n\u0259ldirl\u0259r.<\/p>\n\n\n\n
Buna yax\u015f\u0131 bir n\u00fcmun\u0259, a\u011f\u0131ll\u0131 m\u0259zmun marketinqi vasit\u0259sil\u0259 s\u00fcr\u0259tl\u0259 b\u00f6y\u00fcy\u0259n AB\u015e-\u0131n Beardbrand brendidir.<\/p>\n\n\n\n
X\u00fcsusil\u0259, bu, t\u0259sis\u00e7i Eric Bandholz-un sat\u0131\u015f hunisinin h\u0259r bir hiss\u0259si \u00fc\u00e7\u00fcn video m\u0259zmun yaratma\u011fa vaxt v\u0259 s\u0259y s\u0259rf etm\u0259si dem\u0259k idi.<\/p>\n\n\n\n
Maraql\u0131 ba\u015fl\u0131q \u2013 m\u0259rk\u0259zi personaj\u0131m\u0131z (D\u0259niz piyadas\u0131) v\u0259 onun 2 ildir saqqal\u0131n\u0131 q\u0131rxmamas\u0131 fakt\u0131.<\/p>\n\n\n\n
Brendin YouTube kanallar\u0131n\u0131n haz\u0131rda 1 milyondan \u00e7ox abun\u0259\u00e7isi var v\u0259 bax\u0131\u015flar\u0131n\u0131n dem\u0259k olar ki, ham\u0131s\u0131n\u0131 orqanik yolla \u0259ld\u0259 edir.<\/p>\n\n\n\n
Eric Bandholz, Beardbrand-\u0131n m\u0259zmun marketinqinin u\u011furunu \u201c\u00e7ox uzun m\u00fcdd\u0259t \u0259ziyy\u0259t \u00e7\u0259km\u0259y\u0259 haz\u0131r olma\u011f\u0131m\u0131zla\u201d \u0259laq\u0259l\u0259ndirir. M\u0259zmun d\u00fcnyas\u0131nda he\u00e7 kim sizin erk\u0259n \u00e7\u0131x\u0131\u015flar\u0131n\u0131z\u0131 izl\u0259m\u0259y\u0259c\u0259k, ona g\u00f6r\u0259 d\u0259 onu \u00f6z z\u00f6vq\u00fcn\u00fcz \u00fc\u00e7\u00fcn yaratmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n
Eyni zamanda, m\u0259hsul \u015f\u0259kill\u0259ri olan elektron ticar\u0259t ma\u011fazan\u0131z \u00fc\u00e7\u00fcn vizual m\u0259zmunu yoxlamaq \u00fc\u00e7\u00fcn Ecommerce Booster kimi bir vasit\u0259d\u0259n istifad\u0259 ed\u0259 bil\u0259rsiniz. Bu al\u0259t foto keyfiyy\u0259tini qiym\u0259tl\u0259ndirir, \u015f\u0259kill\u0259rin y\u00fcks\u0259k keyfiyy\u0259tli olmas\u0131n\u0131 v\u0259 konversiya d\u0259r\u0259c\u0259l\u0259rini maksimuma \u00e7atd\u0131rma\u011fa k\u00f6m\u0259k etm\u0259k \u00fc\u00e7\u00fcn optimalla\u015fd\u0131r\u0131lmas\u0131n\u0131 t\u0259min edir. Daxili AI al\u0259tl\u0259rind\u0259n istifad\u0259 ed\u0259r\u0259k, \u015f\u0259kil keyfiyy\u0259tini yax\u015f\u0131la\u015fd\u0131ra v\u0259 saniy\u0259l\u0259r \u0259rzind\u0259 \u015f\u0259kil fonlar\u0131n\u0131 sil\u0259 bil\u0259rsiniz.<\/p>\n\n\n\n
U\u011furlu m\u0259zmun uzunm\u00fcdd\u0259tli investisiyad\u0131r, ona g\u00f6r\u0259 d\u0259 m\u0259zmun yarad\u0131c\u0131lar\u0131 \u00e7oxlu m\u0259zmun yaratmaqda \u00f6zl\u0259rini \u0259n rahat hiss etdikl\u0259ri kanal\u0131 tapmal\u0131d\u0131rlar.<\/p>\n\n\n\n
Bloqlar: Al\u0131\u015f prosesinin haras\u0131nda olmalar\u0131ndan as\u0131l\u0131 olmayaraq, b\u00fct\u00fcn auditoriyalar\u0131n\u0131z \u00fc\u00e7\u00fcn siyah\u0131lar, b\u0259l\u0259d\u00e7il\u0259r, fikir liderliyi v\u0259 s. payla\u015fmaq.<\/p>\n\n\n\n
YouTube: YouTube-da m\u00f6vcudluq yaratmaqla siz brendinizi \u201cinsanil\u0259\u015fdirirsiniz\u201d v\u0259 ekspertiza sah\u0259nizi m\u00fc\u0259yy\u0259n edirsiniz.<\/p>\n\n\n\n
Instagram: \u0130st\u0259r q\u0131sa hekay\u0259l\u0259r, ist\u0259rs\u0259 d\u0259 daha uzun Reels videolar\u0131 yaradaraq, Instagram sosial media vasit\u0259sil\u0259 daha geni\u015f auditoriya il\u0259 \u0259laq\u0259 qurmaq \u00fc\u00e7\u00fcn yax\u015f\u0131 bir yoldur.<\/p>\n\n\n\n
LinkedIn: \u00dcmumiyy\u0259tl\u0259 biznes\u0259 y\u00f6n\u0259lmi\u015f platforma kimi q\u0259bul edil\u0259n bu kanal, \u0259laq\u0259 qurmaq ist\u0259diyiniz pe\u015f\u0259karlar\u0131 tapmaq v\u0259 onlarla \u0259laq\u0259 saxlamaq \u00fc\u00e7\u00fcn \u0259la sosial kanald\u0131r.<\/p>\n\n\n\n
TikTok: Art\u0131q b\u00fct\u00fcn d\u00fcnya TikTok-dad\u0131r v\u0259 o, getdikc\u0259 daha \u00e7ox g\u0259nc auditoriya t\u0259r\u0259find\u0259n adi axtar\u0131\u015f sisteml\u0259rinin \u0259v\u0259zin\u0259 istifad\u0259 olunur.<\/p>\n\n\n\n
Buna yax\u015f\u0131 bir n\u00fcmun\u0259, The Hundreds k\u00fc\u00e7\u0259 geyiml\u0259ri brendinin t\u0259sis\u00e7isi Bobby Hundreds-dir. The Hundreds-in m\u00f6vcudlu\u011funun ilk 10 ilind\u0259 Bobby-nin bloqu \u201c\u0259sas k\u00fc\u00e7\u0259 geyimi resursu\u201d idi.<\/p>\n\n\n\n
The Hundred-in ke\u00e7mi\u015f ba\u015f redaktoru Alina Nguyen deyir: \u201cBu, yenil\u0259m\u0259l\u0259r \u00fc\u00e7\u00fcn h\u0259r g\u00fcn yoxlan\u0131lmal\u0131 olan bloq idi, \u00e7\u00fcnki Bobby h\u0259r g\u00fcn saat 03:00-da (PST) bir yaz\u0131 planla\u015fd\u0131r\u0131rd\u0131. Bir \u00e7ox c\u0259h\u0259td\u0259n o, p\u0259rd\u0259ni aralad\u0131; k\u00fc\u00e7\u0259 geyimi \u0259l\u00e7atmaz idi \u2013 k\u00fc\u00e7\u0259 d\u0259binin t\u0259bi\u0259ti odur ki, o, k\u00fc\u00e7\u0259d\u0259 do\u011fulur, k\u00fc\u00e7\u0259d\u0259 inki\u015faf edir v\u0259 a\u011f\u0131zdan-a\u011f\u0131za, icma \u015f\u0259klind\u0259 yay\u0131l\u0131r.\u201d<\/p>\n\n\n\n
Bobby uzaqdan bloq yaz\u0131r v\u0259 5000-d\u0259n \u00e7ox yaz\u0131 payla\u015f\u0131b. Onun bloq yaz\u0131lar\u0131 kolleksiyalar\u0131n\u0131n, \u0259n son k\u00fc\u00e7\u0259 geyimi \u0259\u015fyalar\u0131n\u0131n, h\u0259m\u00e7inin maraql\u0131 qrafikl\u0259rin v\u0259 sosial media payla\u015f\u0131mlar\u0131n\u0131n \u0259la \u015f\u0259kill\u0259ri il\u0259 doludur.<\/p>\n\n\n\n
Veb sayt ayda 65 000-d\u0259n \u00e7ox s\u0259hif\u0259 bax\u0131\u015f\u0131 al\u0131r v\u0259 2022-ci ilin oktyabr ay\u0131na kimi 87 000-d\u0259n \u00e7ox geriy\u0259 ke\u00e7id (backlink) qazan\u0131b.<\/p>\n\n\n\n
Elektron ticar\u0259t m\u0259hsullarla ba\u011fl\u0131d\u0131r. Video is\u0259 m\u0259hsulunuzu n\u00fcmayi\u015f etdirm\u0259k, onun faydalar\u0131n\u0131 g\u00f6st\u0259rm\u0259k v\u0259 \u0259n aktual suallara cavab verm\u0259k \u00fc\u00e7\u00fcn \u0259n yax\u015f\u0131 yollardan biridir.<\/p>\n\n\n\n
Ara\u015fd\u0131rmalar\u0131m\u0131z g\u00f6st\u0259rir ki, video 2023-c\u00fc ild\u0259 p\u0259rak\u0259nd\u0259 sat\u0131\u015f v\u0259 elektron ticar\u0259t biznesl\u0259ri \u00fc\u00e7\u00fcn \u0259n effektiv m\u0259zmun format\u0131d\u0131r.<\/p>\n\n\n\n
Uzun formatl\u0131 videolar ad\u0259t\u0259n YouTube kanallar\u0131nda yerl\u0259\u015fdirilir, daha q\u0131sa videolar is\u0259 TikTok v\u0259 ya Instagram-da payla\u015f\u0131l\u0131r.<\/p>\n\n\n\n
\u0130nsanlar h\u0259mi\u015f\u0259 m\u0259hsullardan \u00e7ox insanlara meyl ed\u0259c\u0259kl\u0259r, ona g\u00f6r\u0259 d\u0259 \u015firk\u0259tl\u0259rin miqyasl\u0131 videolar yaratmaq \u00fc\u00e7\u00fcn daxili birin\u0259 ehtiyac\u0131 var, \u00e7\u00fcnki bu, h\u0259cm oyunudur. Siz\u0259 \u201c\u00fcz\u00fc\u201d olan v\u0259 meml\u0259ri ba\u015fa d\u00fc\u015f\u0259n biri laz\u0131md\u0131r.<\/p>\n\n\n\n
O, yapon q\u0131l\u0131nclar\u0131 \u015firk\u0259ti Mini. Katana-n\u0131n t\u0259sis\u00e7isi Isaac Medeiros-u brend qurmaq \u00fc\u00e7\u00fcn \u00f6z \u015f\u0259xsiyy\u0259tind\u0259n istifad\u0259 ed\u0259n birinin \u0259la n\u00fcmun\u0259si kimi g\u00f6st\u0259rir.<\/p>\n\n\n\n
Mini. Katana-n\u0131n YouTube kanal\u0131n\u0131n 1,05 milyon abun\u0259\u00e7isi v\u0259 Instagram-da 280 000-d\u0259n \u00e7ox izl\u0259yicisi var.<\/p>\n\n\n\n
Medeiros, Mini. Katana-n\u0131n miniat\u00fcr yapon q\u0131l\u0131nclar\u0131 \u00e7e\u015fidini TikTok v\u0259 Instagram kimi platformalarda marketinq edib. O, reklamlara pul x\u0259rcl\u0259m\u0259yib v\u0259 potensial m\u00fc\u015ft\u0259ril\u0259rin\u0259 \u00e7atmaq \u00fc\u00e7\u00fcn yaln\u0131z sosial mediadak\u0131 orqanik trafik\u0259 g\u00fcv\u0259nib.<\/p>\n\n\n\n
YouTube v\u0259 TikTok kimi \u0259sas video kanallar\u0131nda izl\u0259yici k\u00fctl\u0259si yaratmaq \u00fc\u00e7\u00fcn c\u0259lbedici v\u0259 xo\u015f \u015f\u0259xsiyy\u0259t\u0259 malik bir insanla i\u015fl\u0259yin.<\/p>\n\n\n\n
Sizin m\u0259rk\u0259zi personaj\u0131n\u0131z etibar qazan\u0131r v\u0259 brendinizin g\u00fccl\u00fc t\u0259msil\u00e7isin\u0259 \u00e7evrilir, zaman ke\u00e7dikc\u0259 daha \u00e7ox c\u0259lbedicilik, bax\u0131\u015f v\u0259 m\u00fc\u015ft\u0259ri qazand\u0131r\u0131r.<\/p>\n\n\n\n
M\u00fc\u0259yy\u0259n m\u0259hsullar\u0131 almaq ist\u0259y\u0259n bir \u00e7ox insan axtar\u0131\u015fa Google kimi axtar\u0131\u015f sisteml\u0259rind\u0259 deyil, Amazon-da ba\u015flay\u0131r.<\/p>\n\n\n\n
N\u0259tic\u0259d\u0259, \u015firk\u0259tl\u0259r Amazon-da m\u0259hsullar\u0131n\u0131 m\u00fc\u015fayi\u0259t ed\u0259n h\u0259r bir m\u0259zmun par\u00e7as\u0131na diqq\u0259t yetirm\u0259li v\u0259 onun \u00f6z veb saytlar\u0131 v\u0259 \u00fcmumilikd\u0259 brendl\u0259ri il\u0259 s\u0131x uy\u011funla\u015fd\u0131\u011f\u0131ndan \u0259min olmal\u0131d\u0131rlar. Bunu etm\u0259m\u0259k al\u0131c\u0131lar\u0131n r\u0259qib m\u0259hsulunu alma\u011f\u0131 se\u00e7m\u0259si dem\u0259k ola bil\u0259r.<\/p>\n\n\n\n
Amazon brendl\u0259r \u00fc\u00e7\u00fcn m\u00f6vcud olan m\u0259zmun se\u00e7iml\u0259rini m\u0259hsulun ad\u0131, t\u0259sviri v\u0259 \u015f\u0259kill\u0259rind\u0259n k\u0259nara \u00e7\u0131xararaq a\u015fa\u011f\u0131dak\u0131lar\u0131 \u0259lav\u0259 edib:<\/p>\n\n\n\n
A+ sat\u0131c\u0131lara daha z\u0259ngin m\u0259tn, y\u00fcks\u0259k d\u0259qiqlikli videolar v\u0259 \u015f\u0259kill\u0259r \u0259lav\u0259 ed\u0259r\u0259k m\u0259hsullar\u0131n\u0131n t\u0259svirini v\u0259 sat\u0131\u015f\u0131n\u0131 yax\u015f\u0131la\u015fd\u0131rma\u011fa imkan ver\u0259n premium m\u0259zmun x\u00fcsusiyy\u0259tidir.<\/p>\n\n\n\n
Amazon Posts brendl\u0259r\u0259 h\u0259yat t\u0259rzi t\u0259svirl\u0259ri, ba\u015fl\u0131qlar v\u0259 m\u0259hsul s\u0259hif\u0259l\u0259rin\u0259 birba\u015fa ke\u00e7idl\u0259rl\u0259 sosial media \u00fcslubunda lentl\u0259r yaratmaq imkan\u0131 verir.<\/p>\n\n\n\n
B\u0259zi insanlar Amazon-da vitrin\u0259 bax\u0131b sonra sizin veb sayt\u0131n\u0131za ke\u00e7\u0259c\u0259kl\u0259r, ona g\u00f6r\u0259 d\u0259 elektron ticar\u0259t sat\u0131\u015flar\u0131n\u0131z\u0131 cannibalizasiya etm\u0259diyiniz\u0259 \u0259min olmaq \u00fc\u00e7\u00fcn bir strategiya il\u0259 birlikd\u0259 istifad\u0259 edildikd\u0259, birba\u015fa istehlak\u00e7\u0131 sayt\u0131n\u0131za k\u00f6m\u0259k ed\u0259 bil\u0259r.<\/p>\n\n\n\n
Amazon-un axtar\u0131\u015f funksiyas\u0131 m\u0259hsullar\u0131 sat\u0131\u015fa \u0259sas\u0259n s\u0131ralad\u0131\u011f\u0131 \u00fc\u00e7\u00fcn, r\u0259qibl\u0259rin m\u0259hsullar\u0131n\u0131n daha \u00e7ox \u00f6n plana \u00e7\u0131xmamas\u0131 \u00fc\u00e7\u00fcn p\u0259rak\u0259nd\u0259 sat\u0131c\u0131lar\u0131n konversiya d\u0259r\u0259c\u0259l\u0259rini optimalla\u015fd\u0131rmas\u0131 vacibdir \u2013 h\u0259tta Amazon onlar\u0131n \u0259sas sat\u0131\u015f kanal\u0131 olmasa bel\u0259.<\/p>\n\n\n\n
Buna yax\u015f\u0131 bir n\u00fcmun\u0259, AB\u015e-dan olan v\u0259 ekoloji c\u0259h\u0259td\u0259n t\u0259miz m\u0259hsullar \u00fczr\u0259 ixtisasla\u015fan Dorai ev \u0259\u015fyalar\u0131 \u015firk\u0259tidir.<\/p>\n\n\n\n
Dorai-nin m\u0259hsul s\u0259hif\u0259l\u0259ri Amazon-un t\u0259svirl\u0259r, videolar v\u0259 brend aktivl\u0259ri bax\u0131m\u0131ndan t\u0259klif etdiyi sat\u0131\u015f imkanlar\u0131ndan istifad\u0259 edir. \u018fg\u0259r Amazon Marketplace-d\u0259n istifad\u0259 edirsinizs\u0259, eynisini etdiyiniz\u0259 \u0259min olun.<\/p>\n\n\n\n
Amazon-dak\u0131 m\u00f6vcudlu\u011funuzu daha da optimalla\u015fd\u0131rmaq \u00fc\u00e7\u00fcn m\u0259hsul siyah\u0131lar\u0131n\u0131z\u0131 yoxlayan v\u0259 icra edil\u0259 bil\u0259n t\u00f6vsiy\u0259l\u0259r ver\u0259n Listing Quality Check al\u0259tind\u0259n istifad\u0259 edin.<\/p>\n\n\n\n
Biz \u0259vv\u0259ll\u0259r \u015f\u0259xsiyy\u0259tl\u0259rin (y\u0259ni insanlar\u0131n) elektron ticar\u0259t m\u0259zmun marketinqind\u0259 oynad\u0131\u011f\u0131 vacib rolu qeyd etmi\u015fdik. B\u0259zi brendl\u0259r \u00fc\u00e7\u00fcn Bobby Hundreds v\u0259 Eric Bandholz kimi t\u0259sis\u00e7il\u0259r bu rolu yerin\u0259 yetirirl\u0259r.<\/p>\n\n\n\n
Dig\u0259r p\u0259rak\u0259nd\u0259 sat\u0131c\u0131lar \u00fc\u00e7\u00fcn sektor m\u00fct\u0259x\u0259ssisl\u0259ri il\u0259 i\u015fl\u0259m\u0259k \u0259la se\u00e7im ola bil\u0259r, x\u00fcsus\u0259n d\u0259 ona g\u00f6r\u0259 ki, bu, Google-a m\u0259zmununuzun n\u00fcfuzlu oldu\u011funu g\u00f6st\u0259rir.<\/p>\n\n\n\n
N\u00fcmun\u0259l\u0259r\u0259 sosial media influenserl\u0259ri v\u0259 ya bloq\u00e7ularla \u0259m\u0259kda\u015fl\u0131q ed\u0259n moda brendl\u0259ri, h\u0259m\u00e7inin h\u0259kiml\u0259r v\u0259 ya dietoloqlarla t\u0259r\u0259fda\u015fl\u0131q ed\u0259n sa\u011flaml\u0131q v\u0259 rifah brendl\u0259ri daxildir.<\/p>\n\n\n\n
M\u0259s\u0259l\u0259n, B\u00f6y\u00fck Britaniyan\u0131n moda p\u0259rak\u0259nd\u0259 sat\u0131c\u0131s\u0131 Boohoo, REEL (M\u0259suliyy\u0259tli \u018ftraf M\u00fchit, T\u0259kmill\u0259\u015fdirilmi\u015f Dolan\u0131\u015f\u0131q) pamb\u0131q adl\u0131 layih\u0259d\u0259 Pakistandan olan k\u0259nd t\u0259s\u0259rr\u00fcfat\u0131 m\u00fct\u0259x\u0259ssisl\u0259ri CottonConnect il\u0259 t\u0259r\u0259fda\u015fl\u0131q edib.<\/p>\n\n\n\n
CottonConnect, daha m\u00f6hk\u0259m v\u0259 u\u011furlu t\u0259chizat z\u0259ncirl\u0259ri yaradaraq brendl\u0259r\u0259 pamb\u0131\u011f\u0131 nec\u0259 daha \u0259dal\u0259tli v\u0259 davaml\u0131 \u015f\u0259kild\u0259 \u0259ld\u0259 etm\u0259k bar\u0259d\u0259 m\u0259sl\u0259h\u0259t ver\u0259n m\u0259qs\u0259dy\u00f6nl\u00fc bir \u015firk\u0259tdir.<\/p>\n\n\n\n
Bu, yax\u015f\u0131 i\u015fl\u0259yir, \u00e7\u00fcnki onlar\u0131n d\u0259y\u0259rl\u0259rini f\u0259aliyy\u0259td\u0259 g\u00f6st\u0259rir v\u0259 auditoriyaya brendi r\u0259qibd\u0259n \u00fcst\u00fcn tutmaq \u00fc\u00e7\u00fcn ba\u015fqa bir s\u0259b\u0259b verir.<\/p>\n\n\n\n
Dig\u0259r bir B\u00f6y\u00fck Britaniya onlayn p\u0259rak\u0259nd\u0259 sat\u0131c\u0131s\u0131 PrettyLittleThing (Boohoo-nun t\u00f6r\u0259m\u0259 \u015firk\u0259ti), kolleksiyalar haz\u0131rlamaq \u00fc\u00e7\u00fcn m\u00fct\u0259madi olaraq reperl\u0259rl\u0259 (Saweetie, Teyana Taylor v\u0259 Doja Cat daxil olmaqla) \u0259m\u0259kda\u015fl\u0131q edir.<\/p>\n\n\n\n
Maraql\u0131 brendinq v\u0259 influenser ittifaq\u0131 onlar\u0131n etibarl\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r v\u0259 h\u0259d\u0259f auditoriyalar\u0131 il\u0259 h\u0259qiq\u0259t\u0259n \u0259laq\u0259 qurur. \u018fslind\u0259, bu, onlar \u00fc\u00e7\u00fcn unikal sat\u0131\u015f n\u00f6qt\u0259sin\u0259 \u00e7evrilib v\u0259 izdihaml\u0131 bazarda f\u0259rql\u0259nm\u0259l\u0259rin\u0259 k\u00f6m\u0259k edib.<\/p>\n\n\n\n
T\u0259dqiqat aparmaq \u00fc\u00e7\u00fcn \u00fc\u00e7\u00fcnc\u00fc t\u0259r\u0259f m\u00fct\u0259x\u0259ssisl\u0259ri il\u0259 t\u0259r\u0259fda\u015fl\u0131q etm\u0259k, etibarl\u0131l\u0131q v\u0259 ya n\u00fcfuz itkisi olmadan ba\u015fqa bir d\u0259y\u0259rli investisiyad\u0131r.<\/p>\n\n\n\n
Onlar real d\u00fcnyadak\u0131 bazarlar kimi, m\u00fcxt\u0259lif brendl\u0259r\u0259 baxmaq v\u0259 almaq ist\u0259y\u0259n al\u0131c\u0131lar \u00fc\u00e7\u00fcn r\u0259q\u0259msal t\u0259yinat n\u00f6qt\u0259l\u0259ri kimi xidm\u0259t edirl\u0259r.<\/p>\n\n\n\n
Jordi Ordonez, bazarlar\u0131n m\u0259zmun marketinqi strategiyalar\u0131na diqq\u0259t yetirm\u0259yi t\u00f6vsiy\u0259 edir, \u00e7\u00fcnki onlar milyonlarla URL-i idar\u0259 edir v\u0259 axtar\u0131\u015f reytinql\u0259rini cannibalizasiya etm\u0259d\u0259n v\u0259 ya Google t\u0259r\u0259find\u0259n c\u0259zaland\u0131r\u0131lmadan minl\u0259rl\u0259 brendi t\u0259\u015fviq etm\u0259lidirl\u0259r.<\/p>\n\n\n\n
Firma ma\u011fazadaxili al\u0131\u015f-veri\u015f t\u0259cr\u00fcb\u0259sini yenid\u0259n yaratmaq \u00fc\u00e7\u00fcn m\u00fct\u0259x\u0259ssisl\u0259r v\u0259 h\u0259v\u0259skarlardan ibar\u0259t onlayn icma qurdu.<\/p>\n\n\n\n
Al\u0131c\u0131lar \u201cManodvisors\u201d il\u0259 s\u00f6hb\u0259t\u0259 ba\u015flaya v\u0259 m\u00fct\u0259x\u0259ssisd\u0259n cavab ala bil\u0259rl\u0259r; \u0259g\u0259r al\u0131\u015f ba\u015f ver\u0259rs\u0259, Manodvisor komissiya al\u0131r.<\/p>\n\n\n\n
Lookbook-lar, elektron ticar\u0259t m\u00f6vcud olmazdan \u0259vv\u0259l p\u0259rak\u0259nd\u0259 sat\u0131c\u0131lar\u0131n ma\u011fazadaxili bax\u0131\u015f \u00fc\u00e7\u00fcn yaratd\u0131qlar\u0131 \u00e7ap olunmu\u015f tan\u0131t\u0131m kataloqlar\u0131n\u0131n r\u0259q\u0259msal rekreasiyalar\u0131d\u0131r. Budur Lookbook.nu-dan bir n\u00fcmun\u0259:<\/p>\n\n\n\n
Canl\u0131 al\u0131\u015f-veri\u015f videolar\u0131 da, x\u00fcsus\u0259n \u00c7ind\u0259 v\u0259 indi AB\u015e-da getdikc\u0259 populyarla\u015f\u0131r v\u0259 moda v\u0259 g\u00f6z\u0259llik brendl\u0259rinin m\u0259zmun marketinqi kampaniyalar\u0131nda geni\u015f yer al\u0131r.<\/p>\n\n\n\n
Yuxar\u0131dak\u0131lara yax\u015f\u0131 bir n\u00fcmun\u0259, YouTube-da 150 000-d\u0259n \u00e7ox abun\u0259\u00e7isi olan AB\u015e-\u0131n makiyaj brendi NYX-dir.<\/p>\n\n\n\n
Onlar tez-tez canl\u0131 al\u0131\u015f-veri\u015f v\u0259 makiyaj d\u0259rsl\u0259rini birl\u0259\u015fdir\u0259n canl\u0131 yay\u0131mlar (Brandy, Chantal Jeffries v\u0259 Alissa Violet kimi influenserl\u0259r v\u0259 m\u0259\u015fhurlar t\u0259r\u0259find\u0259n apar\u0131lan) yerl\u0259\u015fdirirl\u0259r. Canl\u0131 makiyaj d\u0259rsl\u0259rini izl\u0259y\u0259nl\u0259r birba\u015fa yay\u0131mdan g\u00f6r\u00fcn\u00fc\u015f\u00fc almaq imkan\u0131 \u0259ld\u0259 edirl\u0259r.<\/p>\n\n\n\n
\u0130zl\u0259yicil\u0259r\u0259 birba\u015fa canl\u0131 yay\u0131mdan alma\u011fa icaz\u0259 verm\u0259k a\u011f\u0131ll\u0131 bir add\u0131md\u0131r, \u00e7\u00fcnki brend h\u0259min anda influenser t\u0259r\u0259find\u0259n yarad\u0131lan h\u0259y\u0259candan istifad\u0259 edir.<\/p>\n\n\n\n
Vizual m\u0259zmuna ortalamadan y\u00fcks\u0259k diqq\u0259t yetirildiyin\u0259 g\u00f6r\u0259, bir \u00e7ox elektron ticar\u0259t veb saytlar\u0131 daha \u0259n\u0259n\u0259vi m\u0259tn \u0259sasl\u0131 m\u0259zmun marketinqinin t\u0259qdim etdiyi imkanlar\u0131 g\u00f6zd\u0259n qa\u00e7\u0131r\u0131b.<\/p>\n\n\n\n
Bununla bel\u0259, t\u0259hsil xarakterli bloq m\u0259zmunu yaratmaq v\u0259 veb sayt\u0131n\u0131z\u0131 axtar\u0131\u015f \u00fc\u00e7\u00fcn optimalla\u015fd\u0131rmaq strategiyan\u0131z\u0131n vacib hiss\u0259si olmal\u0131d\u0131r.<\/p>\n\n\n\n
Aaron Orendorff onlayn p\u0259rak\u0259nd\u0259 sat\u0131c\u0131lar\u0131n bu bax\u0131mdan h\u0259l\u0259 d\u0259 n\u0259 d\u0259r\u0259c\u0259d\u0259 s\u00fcr\u0259t y\u0131\u011fd\u0131qlar\u0131n\u0131 vur\u011fulama\u011fa \u00e7al\u0131\u015f\u0131r.<\/p>\n\n\n\n
O, yaln\u0131z bloq yaz\u0131s\u0131 format\u0131nda cavabland\u0131r\u0131la bil\u0259n m\u0259lumat sor\u011fular\u0131n\u0131n vacibliyini qeyd edir v\u0259 izah edir ki, bir \u00e7ox elektron ticar\u0259t brendl\u0259ri t\u0259hsil s\u0259hif\u0259l\u0259ri (m\u0259s\u0259l\u0259n, \u201cNec\u0259 etm\u0259li\u201d b\u0259l\u0259d\u00e7il\u0259ri v\u0259 siyah\u0131lar) yaratmaq f\u00fcrs\u0259tini g\u00f6zd\u0259n qa\u00e7\u0131r\u0131b:<\/p>\n\n\n\n
\u018fks\u0259r elektron ticar\u0259t saytlar\u0131 yerind\u0259 istifad\u0259\u00e7i t\u0259cr\u00fcb\u0259si \u00fc\u00e7\u00fcn (y\u0259ni \u201cnec\u0259 g\u00f6r\u00fcn\u00fcr\u201d) qurulub, lakin texniki SEO (y\u0259ni ba\u015fl\u0131q d\u0259rinliyi, URL strukturu v\u0259 s.) \u00e7ox vaxt \u00e7ox z\u0259if t\u0259tbiq olunur v\u0259 eyni saytdak\u0131 m\u00fcxt\u0259lif s\u0259hif\u0259l\u0259r tez-tez eyni a\u00e7ar s\u00f6z \u00fc\u00e7\u00fcn bir-birini cannibalizasiya edir.<\/p>\n\n\n\n
Bundan \u0259lav\u0259, ContentShake kimi AI yazma al\u0259tl\u0259ri il\u0259 keyfiyy\u0259tli veb sayt m\u0259zmunu yaratmaq daha da asanla\u015f\u0131r.<\/p>\n\n\n\n
M\u0259s\u0259l\u0259n, se\u00e7diyiniz ist\u0259nil\u0259n m\u00f6vzunu daxil ed\u0259, m\u0259zmun ideyalar\u0131 ala v\u0259 c\u0259mi bir ne\u00e7\u0259 klikl\u0259 g\u00fccl\u00fc m\u0259qal\u0259 yarada bil\u0259rsiniz.<\/p>\n\n\n\n
N\u0259hay\u0259t, m\u00fc\u015ft\u0259ril\u0259rinizin axtar\u0131\u015f davran\u0131\u015f\u0131n\u0131n arxas\u0131nda duran motivasiyan\u0131 anlama\u011fa diqq\u0259t yetirin. Daha d\u0259rind\u0259n ara\u015fd\u0131rma\u011fa \u00e7al\u0131\u015f\u0131n, onlar\u0131 konkret ifad\u0259l\u0259ri yazma\u011fa v\u0259 m\u0259hsul axtarma\u011fa n\u0259yin vadar etdiyini tap\u0131n.<\/p>\n\n\n\n
A\u00e7ar s\u00f6z ara\u015fd\u0131rmas\u0131ndan sonra at\u0131lacaq \u0259n yax\u015f\u0131 add\u0131mlardan biri, m\u00f6vcud m\u00fc\u015ft\u0259ril\u0259rinizi sor\u011fulamaqd\u0131r ki, onlar\u0131 n\u0259yin bir \u015fey alma\u011fa v\u0259 ya ilk n\u00f6vb\u0259d\u0259 n\u0259yin bir \u015fey axtarma\u011fa vadar etdiyini anlayas\u0131n\u0131z.<\/p>\n\n\n\n
Elektron ticar\u0259t m\u0259zmun marketinqinin m\u0259qs\u0259di m\u00fc\u015ft\u0259rini al\u0131\u015f prosesi boyunca d\u0259st\u0259kl\u0259m\u0259k v\u0259 brendin onlayn sat\u0131\u015flar\u0131n\u0131 art\u0131rmaqd\u0131r.<\/p>\n\n\n\n
Onun auditoriyas\u0131 b\u0259z\u0259n al\u0131\u015f s\u0259yah\u0259tin\u0259 Google kimi axtar\u0131\u015f sisteml\u0259rind\u0259 deyil, Amazon-da ba\u015flay\u0131r; lakin Google h\u0259l\u0259 d\u0259 vacib rol oynay\u0131r.<\/p>\n\n\n\n
\u018fn u\u011furlu brendl\u0259r \u015f\u0259xsiyy\u0259tl\u0259rd\u0259n, x\u00fcsus\u0259n d\u0259 video vasit\u0259sil\u0259 istifad\u0259 edir v\u0259 m\u00fct\u0259x\u0259ssisl\u0259rl\u0259 t\u0259r\u0259fda\u015fl\u0131q yolu il\u0259 n\u00fcfuz qazan\u0131rlar.<\/p>\n\n\n\n
\u018fn\u0259n\u0259vi SEO v\u0259 m\u0259tn \u0259sasl\u0131 formatlar (t\u0259hsil xarakterli bloq yaz\u0131lar\u0131 kimi) b\u0259z\u0259n g\u00f6zd\u0259n qa\u00e7\u0131r\u0131l\u0131r ki, bu da y\u00fcks\u0259k reytinq qazanmaq ist\u0259y\u0259n brendl\u0259r \u00fc\u00e7\u00fcn imkanlar yarad\u0131r.<\/p>\n\n\n\n
Buna g\u00f6r\u0259 d\u0259, elektron ticar\u0259t veb saytlar\u0131 \u00fc\u00e7\u00fcn m\u0259zmun yaratmaq h\u0259m vizual, h\u0259m d\u0259 m\u0259tn \u0259sasl\u0131 yana\u015fman\u0131 tarazla\u015fd\u0131ran \u00e7ox\u015fax\u0259li yana\u015fma t\u0259l\u0259b edir.<\/p>\n\n\n\n
Google Ads-d\u0259 M\u0259nf\u0259\u0259ti Nec\u0259 Art\u0131rmaq Olar (6 \u018fn Yax\u015f\u0131 Yol) Google Ads ya pulunuzu ala bil\u0259r ..<\/p>\n\n\n\n
B2B M\u0259zmun Marketinqi: N\u0259dir v\u0259 Nec\u0259 Edilir B2B M\u0259zmun Marketinqi n\u0259dir? B2B m\u0259zmun ..<\/p>\n","protected":false},"excerpt":{"rendered":"
Elektron ticar\u0259t \u00fc\u00e7\u00fcn kontent strategiyas\u0131 p\u0259rak\u0259nd\u0259 sat\u0131c\u0131lara auditoriyalar\u0131 il\u0259 m\u00fcnasib\u0259t qurma\u011fa v\u0259 m\u00fc\u015ft\u0259ri qazanma\u011fa k\u00f6m\u0259k edir.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-29763","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/29763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/comments?post=29763"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/29763\/revisions"}],"predecessor-version":[{"id":30109,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/29763\/revisions\/30109"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=29763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/categories?post=29763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/tags?post=29763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}