SaaS biznesinizi \u00fczvi \u015f\u0259kild\u0259 b\u00f6y\u00fctm\u0259y\u0259 g\u0259ldikd\u0259, m\u0259zmun marketinqi h\u0259r \u015feydir. O, sizi d\u00fc\u015f\u00fcnc\u0259 lideri kimi t\u0259yin edir v\u0259 xidm\u0259tl\u0259rinizl\u0259 maraqlanan insanlar\u0131 c\u0259lb ed\u0259r\u0259k sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131r\u0131r.<\/p>\n\n\n\n
Bu on add\u0131ml\u0131q b\u0259l\u0259d\u00e7i siz\u0259 m\u0259zmununuzdan h\u0259r son damla s\u0131x\u0131\u015fd\u0131rma\u011fa v\u0259 biznesinizi q\u00fctb v\u0259ziyy\u0259tin\u0259 salma\u011fa k\u00f6m\u0259k ed\u0259c\u0259k.<\/p>\n\n\n\n
Siz g\u00fccl\u00fc SaaS m\u0259zmun strategiyas\u0131n\u0131 nec\u0259 t\u0259rtib etm\u0259yi v\u0259 auditoriyan\u0131zla rezonans do\u011furan m\u0259zmun ideyalar\u0131n\u0131 inki\u015faf etdirm\u0259yi \u00f6yr\u0259n\u0259c\u0259ksiniz.<\/p>\n\n\n\n
SaaS xidm\u0259tl\u0259ri m\u00fc\u0259yy\u0259n s\u0259viyy\u0259d\u0259 \u00f6hd\u0259lik t\u0259l\u0259b edir, ona g\u00f6r\u0259 d\u0259 reputasiya v\u0259 etibar yaratmaq vacibdir B2B \u0259m\u0259liyyatlar\u0131 \u00e7ox vaxt daha \u00e7ox q\u0259rar q\u0259bul ed\u0259nl\u0259ri v\u0259 t\u0259sir ed\u0259nl\u0259ri \u0259hat\u0259 edir v\u0259 \u00e7ox vaxt daha uzun sat\u0131\u015f d\u00f6vrl\u0259rin\u0259 malikdir R\u0259q\u0259msal platformalar \u0259vv\u0259lc\u0259 ba\u015fa d\u00fc\u015fm\u0259k \u00e7\u0259tin ola bil\u0259n texnologiyan\u0131 \u0259hat\u0259 edir \u2013 x\u00fcsus\u0259n d\u0259 SaaS h\u0259qiq\u0259t\u0259n yenilik\u00e7i v\u0259 ya g\u00f6r\u00fcnm\u0259mi\u015f olduqda<\/p>\n\n\n\n
H\u0259r bir \u015firk\u0259tin \u00fczvi \u015f\u0259kild\u0259 b\u00f6y\u00fcm\u0259si \u00fc\u00e7\u00fcn m\u0259zmun marketinqin\u0259 ehtiyac\u0131 var v\u0259 bu, SaaS m\u0259hsullar\u0131 t\u0259klif ed\u0259n brendl\u0259r \u00fc\u00e7\u00fcn d\u0259 ke\u00e7\u0259rlidir.<\/p>\n\n\n\n
SaaS v\u0259 texnoloji sektorlar \u00f6z t\u0259bi\u0259tl\u0259rin\u0259 g\u00f6r\u0259 unikald\u0131r. Onlar\u0131n izl\u0259yicil\u0259ri daim \u00f6zl\u0259rini \u00f6yr\u0259tm\u0259k v\u0259 pe\u015f\u0259karcas\u0131na b\u00f6y\u00fcm\u0259k ist\u0259yirl\u0259r.<\/p>\n\n\n\n
\u018fslind\u0259, b\u0259zil\u0259ri \u00fc\u00e7\u00fcn SaaS \u015firk\u0259tl\u0259ri t\u0259r\u0259find\u0259n yarad\u0131lan m\u0259zmun onlar\u0131n \u0259sas bilik v\u0259 m\u0259lumat m\u0259nb\u0259yi kimi xidm\u0259t edir.<\/p>\n\n\n\n
M\u00fc\u015ft\u0259ril\u0259riniz\u0259 bacar\u0131qlar\u0131n\u0131 t\u0259kmill\u0259\u015fdirm\u0259y\u0259 k\u00f6m\u0259k ed\u0259n m\u0259zmun istehsal etm\u0259k, buna g\u00f6r\u0259 d\u0259 sadiq icma yaratmaq, brendinizi d\u00fc\u015f\u00fcnc\u0259 lideri kimi qurmaq v\u0259 davaml\u0131 g\u0259lir ax\u0131n\u0131 yaratmaq \u00fc\u00e7\u00fcn a\u00e7ard\u0131r.<\/p>\n\n\n\n
G\u0259lin real h\u0259yatdan bir n\u00fcmun\u0259y\u0259 n\u0259z\u0259r salaq.Premium WordPress hosting provayderi Kinsta, d\u0259y\u0259rli, t\u0259hsil m\u0259zmunu yaratmaqla vebsayt ziyar\u0259t\u00e7il\u0259rinin say\u0131n\u0131n k\u0259skin artmas\u0131na nail oldu. 2022-ci ilin iyun ay\u0131na olan m\u0259lumata g\u00f6r\u0259, onlar ayl\u0131q 672.000-d\u0259n \u00e7ox \u00fczvi bax\u0131\u015f\u0131 c\u0259lb edirl\u0259r.<\/p>\n\n\n\n
Kinsta birba\u015fa \u015firk\u0259tin hostinq xidm\u0259tl\u0259ri il\u0259 \u0259laq\u0259li olmayan m\u00f6vzular haqq\u0131nda dan\u0131\u015f\u0131r. Bunun \u0259v\u0259zin\u0259, m\u00fc\u015ft\u0259ril\u0259rinin a\u011fr\u0131 n\u00f6qt\u0259l\u0259rin\u0259 v\u0259 \u00e7\u0259tinlikl\u0259rin\u0259 diqq\u0259t yetirir.<\/p>\n\n\n\n
Onlar\u0131n bloqu WordPress t\u0259rtibat\u00e7\u0131lar\u0131 v\u0259 veb sayt sahibl\u0259ri il\u0259 \u0259laq\u0259li geni\u015f m\u00f6vzular\u0131 \u0259hat\u0259 edir v\u0259 bununla da bu auditoriya aras\u0131nda m\u0259lumatl\u0131l\u0131q v\u0259 etibar yarad\u0131r.<\/p>\n\n\n\n
M\u0259zmun Marketinqinin V\u0259ziyy\u0259ti 2023 Qlobal Hesabat\u0131m\u0131zda biz \u0130T v\u0259 SaaS \u015firk\u0259tl\u0259rind\u0259n m\u0259zmun strategiyas\u0131n\u0131n nec\u0259 i\u015fl\u0259diyini soru\u015fduq. Budur, \u0259sas \u00e7\u0131x\u0131\u015f yollar\u0131ndan b\u0259zil\u0259ri.<\/p>\n\n\n\n
SaaS \u015firk\u0259tl\u0259rinin 70%-i kifay\u0259t q\u0259d\u0259r inki\u015faf etmi\u015f v\u0259 ya t\u0259kmil m\u0259zmun marketinq strategiyas\u0131na malikdir SaaS \u015firk\u0259tl\u0259rinin 97%-i m\u0259zmun marketinqi s\u0259yl\u0259rind\u0259 m\u00fc\u0259yy\u0259n d\u0259r\u0259c\u0259d\u0259 u\u011fur qazan\u0131r<\/p>\n\n\n\n
SaaS v\u0259 \u0130T biznesl\u0259rinin 65%-i h\u0259r ay m\u0259zmun marketinqin\u0259 3000 dollardan \u00e7ox pul x\u0259rcl\u0259yir Onlar\u0131n 75%-i 2023-c\u00fc ild\u0259 m\u0259zmun marketinqi b\u00fcdc\u0259l\u0259rini art\u0131rma\u011f\u0131 g\u00f6zl\u0259yir G\u00fccl\u00fc SaaS M\u0259zmun Marketinq Strategiyas\u0131n\u0131 Nec\u0259 Yaratmaq olar<\/p>\n\n\n\n
B\u0259zi \u015firk\u0259tl\u0259r dig\u0259r marketinq elementl\u0259rinin \u0259h\u0259miyy\u0259tini d\u00fczg\u00fcn qiym\u0259tl\u0259ndirmir v\u0259 m\u0259zmun ist\u0259nil\u0259n n\u0259tic\u0259ni verm\u0259dikd\u0259 \u0259s\u0259bil\u0259\u015firl\u0259r. \u018fslind\u0259, m\u0259zmunun arxas\u0131nda m\u00f6hk\u0259m marketinq strategiyas\u0131 olduqda yax\u015f\u0131 i\u015fl\u0259yir.<\/p>\n\n\n\n
SaaS m\u0259hsullar\u0131 tez-tez dig\u0259r kateqoriyalara nisb\u0259t\u0259n daha az sad\u0259dir, izl\u0259yicil\u0259riniz\u0259 \u00e7atd\u0131rmaq ist\u0259diyiniz d\u0259y\u0259r t\u0259klifi v\u0259 mesajla\u015fman\u0131n d\u0259rind\u0259n ba\u015fa d\u00fc\u015f\u00fclm\u0259sini t\u0259l\u0259b edir.<\/p>\n\n\n\n
M\u00f6hk\u0259m bir i\u015f v\u0259 m\u0259hsul strategiyas\u0131 olmadan m\u0259zmun yaratmaq, ad\u0259t\u0259n, israf edilmi\u015f resurslar v\u0259 s\u0131f\u0131rdan az n\u0259tic\u0259l\u0259rl\u0259 n\u0259tic\u0259l\u0259nir.<\/p>\n\n\n\n
Bir \u00e7ox SaaS \u015firk\u0259ti SEO il\u0259 ba\u015flay\u0131r v\u0259 sonra ham\u0131s\u0131n\u0131 geri g\u00f6t\u00fcr\u0259r\u0259k qalan\u0131na diqq\u0259t yetirir. M\u0259hsulunuz v\u0259 sat\u0131\u015flar\u0131n\u0131z birinci yerd\u0259dir, ona g\u00f6r\u0259 d\u0259 ba\u015fqa bir \u015fey etm\u0259zd\u0259n \u0259vv\u0259l bu hekay\u0259ni yerin\u0259 yetirin.<\/p>\n\n\n\n
\u00dcmumi h\u0259d\u0259fl\u0259m\u0259 v\u0259 seqmentl\u0259\u015fdirm\u0259 strategiyan\u0131z USP (unikal sat\u0131\u015f t\u0259klifi) \u2013 \u015firk\u0259tinizin t\u0259klif etdiyi \u0259sas d\u0259y\u0259r \u00dcmumi mesajla\u015fma v\u0259 yerl\u0259\u015fdirm\u0259 strategiyan\u0131z Brend hekay\u0259niz\u2014arka plan\u0131n\u0131z\u0131 v\u0259 missiyan\u0131z\u0131 vur\u011fulayan hekay\u0259 strukturu B\u00fct\u00fcn laz\u0131mi marketinq aktivl\u0259rini haz\u0131rlay\u0131n<\/p>\n\n\n\n
B\u00fct\u00fcn veb sayt s\u0259hif\u0259l\u0259rini, formalar\u0131n\u0131 v\u0259 i\u015f ax\u0131nlar\u0131n\u0131 qurmadan \u0259vv\u0259l blog yaz\u0131lar\u0131 yazmaq da resurslar\u0131n israf\u0131na s\u0259b\u0259b olacaq. A\u015fa\u011f\u0131dak\u0131 aktivl\u0259rin haz\u0131r oldu\u011fundan \u0259min olun:<\/p>\n\n\n\n
Optimalla\u015fd\u0131r\u0131lm\u0131\u015f veb sayt. Veb sayt qurulu\u015fu, a\u00e7ar s\u00f6z optimalla\u015fd\u0131r\u0131lmas\u0131, UX, s\u0259hif\u0259 s\u00fcr\u0259ti v\u0259 qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259 kimi \u015feyl\u0259r\u0259 diqq\u0259t yetirin. M\u0259zmun marketinq komandas\u0131. Daxili v\u0259 ya m\u00fcst\u0259qil olaraq, kopiraytinq, dizayn v\u0259 m\u0259zmun istehsal\u0131n\u0131n dig\u0259r sah\u0259l\u0259rini \u00f6z \u00fcz\u0259rin\u0259 g\u00f6t\u00fcr\u0259c\u0259k t\u0259lim ke\u00e7mi\u015f pe\u015f\u0259karlara sahib olmal\u0131s\u0131n\u0131z. M\u0259zmun marketinqi<\/p>\n\n\n\n
al\u0259tl\u0259r. Minimum texnoloji y\u0131\u011f\u0131na sahib olmaq m\u0259hsuldarl\u0131\u011f\u0131n\u0131z\u0131 k\u0259skin \u015f\u0259kild\u0259 art\u0131ra v\u0259 m\u0259zmun strategiyan\u0131z\u0131 daha \u00e7ox m\u0259lumat \u0259sasl\u0131 ed\u0259 bil\u0259r. Google Analytics-d\u0259 hadis\u0259l\u0259r qurmaqla v\u0259 a\u00e7ar s\u00f6z v\u0259 m\u00f6vzu ara\u015fd\u0131rmas\u0131 \u00fc\u00e7\u00fcn SEO al\u0259tl\u0259rind\u0259n istifad\u0259 etm\u0259kl\u0259 ba\u015flay\u0131n. M\u0259zmun marketinq m\u0259qs\u0259dl\u0259rinizi m\u00fc\u0259yy\u0259nl\u0259\u015fdirin<\/p>\n\n\n\n
\u00dcmumi m\u0259zmun marketinq m\u0259qs\u0259dl\u0259ri \u2013 m\u0259s\u0259l\u0259n, bu il m\u0259zmun t\u0259r\u0259find\u0259n yarad\u0131lan g\u0259lir v\u0259 ya Marketinq \u00fczr\u0259 ixtisasl\u0131 m\u00fc\u015ft\u0259ril\u0259rin (MQLs) say\u0131. M\u0259zmununuzun n\u0259tic\u0259y\u0259 t\u0259sirini qiym\u0259tl\u0259ndir\u0259rk\u0259n multitouch atribusiyas\u0131ndan istifad\u0259 etdiyiniz\u0259 \u0259min olun. \u0130stehsal etdiyiniz h\u0259r bir m\u0259zmun par\u00e7as\u0131 \u00fc\u00e7\u00fcn x\u00fcsusi \u00f6l\u00e7m\u0259l\u0259r \u2013 m\u0259s\u0259l\u0259n, blog yaz\u0131s\u0131 \u00fc\u00e7\u00fcn \u00fczvi trafik. Kompleks SaaS m\u0259hsullar\u0131na g\u0259ldikd\u0259 m\u0259zmun performans\u0131n\u0131 daha yax\u015f\u0131 ba\u015fa d\u00fc\u015fm\u0259k \u00fc\u00e7\u00fcn bu c\u00fcr vasit\u0259\u00e7i KPI-l\u0259rin t\u0259yin edilm\u0259si vacibdir.<\/p>\n\n\n\n
Ara\u015fd\u0131rmalar\u0131m\u0131za \u0259sas\u0259n, \u0130T\/SaaS \u015firk\u0259tl\u0259ri \u00fc\u00e7\u00fcn \u0259n yax\u015f\u0131 3 m\u0259zmun marketinq h\u0259d\u0259fi brend m\u0259lumatl\u0131l\u0131\u011f\u0131, veb-sayt trafiki v\u0259 potensial\u0131n yarad\u0131lmas\u0131d\u0131r.<\/p>\n\n\n\n
M\u0259zmun m\u0259qs\u0259dl\u0259riniz\u0259 \u00e7atmaq \u00fc\u00e7\u00fcn g\u00fccl\u00fc m\u0259zmun hunisi yaratmaq haqq\u0131nda daha \u00e7ox \u00f6yr\u0259nm\u0259k \u00fc\u00e7\u00fcn oxuma\u011fa davam edin.<\/p>\n\n\n\n
Auditoriya ara\u015fd\u0131rmas\u0131 ist\u0259nil\u0259n m\u0259zmun marketinq strategiyas\u0131n\u0131n qurulmas\u0131n\u0131n vacib hiss\u0259sidir. O, oxucunun m\u0259qs\u0259dl\u0259rini, probleml\u0259rini, suallar\u0131n\u0131 v\u0259 \u015f\u00fcbh\u0259l\u0259rini anlama\u011fa k\u00f6m\u0259k edir.<\/p>\n\n\n\n
Bununla bel\u0259, SaaS sektorunda m\u00fc\u015ft\u0259ri t\u0259hlili daha \u00e7ox s\u0259y v\u0259 resurs t\u0259l\u0259b edir, x\u00fcsus\u0259n d\u0259 s\u00f6hb\u0259t B2B SaaS-\u0259 g\u0259ldikd\u0259.<\/p>\n\n\n\n
SaaS-d\u0259 sat\u0131n alma prosesi ad\u0259t\u0259n q\u0259rar ver\u0259nl\u0259rd\u0259n tutmu\u015f istifad\u0259\u00e7il\u0259r\u0259 v\u0259 t\u0259sir ed\u0259nl\u0259r\u0259 q\u0259d\u0259r bir \u00e7ox add\u0131mlar\u0131 v\u0259 \u00e7oxsayl\u0131 insanlar\u0131 \u0259hat\u0259 edir.<\/p>\n\n\n\n
Bel\u0259likl\u0259, m\u0259zmununuzla kimin v\u0259 n\u0259 vaxt qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259 quraca\u011f\u0131n\u0131 v\u0259 effektiv d\u00f6n\u00fc\u015f\u00fcm i\u015f ax\u0131n\u0131n\u0131 nec\u0259 yarataca\u011f\u0131n\u0131z\u0131 ba\u015fa d\u00fc\u015fm\u0259lisiniz.<\/p>\n\n\n\n
M\u0259s\u0259l\u0259n, m\u0259zmunu il\u0259 m\u0259\u015f\u011ful olan bir ne\u00e7\u0259 \u015f\u0259xsi olan bir adtech \u015firk\u0259ti \u00fc\u00e7\u00fcn i\u015fl\u0259diyinizi t\u0259s\u0259vv\u00fcr ed\u0259k: q\u0259rar q\u0259bul ed\u0259n (CMO), istifad\u0259\u00e7i (performans marketinqi m\u00fct\u0259x\u0259ssisi) v\u0259 t\u0259sir g\u00f6st\u0259r\u0259n (CFO).<\/p>\n\n\n\n
\u0130stifad\u0259\u00e7il\u0259ri c\u0259lb etm\u0259k, onlarla inam yaratmaq v\u0259 h\u0259lli n\u00fcmayi\u015f etdirm\u0259k \u00fc\u00e7\u00fcn performans marketinqi \u00fczr\u0259 pulsuz onlayn t\u0259hsil kursu yarad\u0131n B\u0259zi performans marketinq m\u00fct\u0259x\u0259ssisl\u0259rinin kursu bitirdikd\u0259n sonra \u00f6z etimadnam\u0259l\u0259rini b\u00f6l\u00fc\u015fm\u0259l\u0259rini v\u0259 al\u0259ti CMO-ya bildirm\u0259l\u0259rini g\u00f6zl\u0259yin. Marketinq ROI-nin hesablanmas\u0131 haqq\u0131nda blog yaz\u0131s\u0131 yarad\u0131n v\u0259 CMO-nu c\u0259lb etm\u0259k \u00fc\u00e7\u00fcn qapal\u0131 \u015fablona aparan CTA (h\u0259r\u0259k\u0259t\u0259 \u00e7a\u011f\u0131r\u0131\u015f) \u0259lav\u0259 edin. CMO-ya CFO-nu al\u0131\u015f\u0131n m\u00fcsb\u0259t maliyy\u0259 t\u0259siri yaradaca\u011f\u0131na inand\u0131rmaq \u00fc\u00e7\u00fcn sat\u0131\u015fa imkan ver\u0259n materiallar (m\u0259s\u0259l\u0259n, n\u00fcmun\u0259 ara\u015fd\u0131rmas\u0131) v\u0259 qiym\u0259t s\u0259hif\u0259l\u0259ri haz\u0131rlay\u0131n<\/p>\n\n\n\n
G\u00f6rd\u00fcy\u00fcn\u00fcz kimi, n\u0259z\u0259r\u0259 al\u0131nmal\u0131 bir \u00e7ox t\u0259b\u0259q\u0259 var. Ancaq bunu ba\u015fa d\u00fc\u015fd\u00fckd\u0259n sonra m\u0259zmun marketinqi \u015firk\u0259tiniz \u00fc\u00e7\u00fcn g\u0259lir m\u0259rk\u0259zin\u0259 \u00e7evril\u0259 bil\u0259r.<\/p>\n\n\n\n
ClickUp m\u00fcxt\u0259lif komandalardan (m\u0259s\u0259l\u0259n, Marketinq, DevOps, HR v\u0259 s.) m\u00fcxt\u0259lif n\u00f6v \u015firk\u0259tl\u0259r\u0259 (m\u0259s\u0259l\u0259n, startaplar v\u0259 m\u00fc\u0259ssis\u0259l\u0259r) q\u0259d\u0259r m\u00fcxt\u0259lif auditoriya seqmentl\u0259rini h\u0259d\u0259fl\u0259y\u0259n layih\u0259 idar\u0259etm\u0259 al\u0259tidir.<\/p>\n\n\n\n
Bu halda m\u0259zmuna f\u0259rqli yana\u015fmalar\u0131n qurulmas\u0131 vacibdir. M\u0259s\u0259l\u0259n, ClickUp-\u0131n bloquna daxil oldu\u011funuz zaman g\u00f6rd\u00fcy\u00fcn\u00fcz i\u015f n\u00f6v\u00fcn\u0259 v\u0259 qar\u015f\u0131la\u015fd\u0131\u011f\u0131n\u0131z \u00e7\u0259tinlikl\u0259r\u0259 \u0259sas\u0259n m\u0259zmun se\u00e7\u0259 bil\u0259rsiniz.<\/p>\n\n\n\n
\u0130stifad\u0259\u00e7il\u0259rd\u0259n tutmu\u015f q\u0259rar ver\u0259nl\u0259r\u0259 q\u0259d\u0259r bir \u00e7ox m\u00fc\u015ft\u0259ri n\u00f6v\u00fc il\u0259 m\u00fcsahib\u0259 apar\u0131n. Onlara m\u0259zmun istehlak\u0131 v\u0259 sat\u0131nalma il\u0259 ba\u011fl\u0131 p\u0259rd\u0259arxas\u0131 prosesl\u0259ri haqq\u0131nda suallar verm\u0259yiniz\u0259 \u0259min olun. Ni\u015finizd\u0259ki onlayn icmalarda f\u0259al i\u015ftirak edin. Bu, GrowthMentor v\u0259 GrowthHackers , Reddit m\u00f6vzular\u0131, LinkedIn qruplar\u0131 v\u0259 s. kimi platformalar ola bil\u0259r. Sektorunuzdak\u0131 d\u00fc\u015f\u00fcnc\u0259 liderl\u0259ri v\u0259 ekspertl\u0259rl\u0259 \u0259laq\u0259l\u0259r qurun. Bu, m\u0259nz\u0259r\u0259ni daha yax\u015f\u0131 ba\u015fa d\u00fc\u015fm\u0259y\u0259 v\u0259 yeni auditoriyaya daxil olma\u011fa k\u00f6m\u0259k ed\u0259c\u0259k. Sat\u0131\u015f, M\u00fc\u015ft\u0259ri M\u00fcv\u0259ff\u0259qiyy\u0259ti v\u0259 dig\u0259r m\u00fc\u015ft\u0259ri il\u0259 \u0259laq\u0259li komandalar\u0131n\u0131zla \u0259m\u0259kda\u015fl\u0131q edin. Onlar\u0131 \u00fcmumi m\u0259zmun marketinqi prosesl\u0259riniz\u0259 c\u0259lb etm\u0259k \u00fc\u00e7\u00fcn \u0259linizd\u0259n g\u0259l\u0259ni edin.<\/p>\n\n\n\n
\u018fslind\u0259, dig\u0259r komandalarla \u0259m\u0259kda\u015fl\u0131q SaaS\/IT \u015firk\u0259tl\u0259ri \u00fc\u00e7\u00fcn m\u0259zmun marketinqind\u0259 u\u011fura aparan ikinci \u0259n vacib amil idi.<\/p>\n\n\n\n
Bir \u00e7ox SaaS m\u0259hsullar\u0131 fintech, healthtech v\u0259 ya legaltech kimi \u00e7\u0259tin sektorlara y\u00f6n\u0259lib. B\u0259z\u0259n bu o dem\u0259kdir ki, bel\u0259 \u015firk\u0259tl\u0259rd\u0259 \u00e7al\u0131\u015fan m\u0259zmun marketoloqlar\u0131 s\u0131f\u0131rdan \u00e7ox \u015fey \u00f6yr\u0259nm\u0259lidirl\u0259r. Bununla bel\u0259, bu, m\u00fc\u015ft\u0259ril\u0259rinizin g\u00fcnd\u0259lik m\u0259qs\u0259dl\u0259rini v\u0259 probleml\u0259rini ba\u015fa d\u00fc\u015fm\u0259k \u00fc\u00e7\u00fcn a\u00e7ard\u0131r.<\/p>\n\n\n\n
M\u00fc\u015ft\u0259ri ara\u015fd\u0131rmas\u0131 v\u0259 sat\u0131\u015f prosesl\u0259rind\u0259 i\u015ftirak edin. M\u00fcmk\u00fcns\u0259, qo\u015fulun v\u0259 m\u00fcsahib\u0259l\u0259r apar\u0131n, demo z\u0259ngl\u0259rd\u0259 i\u015ftirak edin v\u0259 m\u00fc\u015ft\u0259ri d\u0259st\u0259yi sor\u011fular\u0131n\u0131 t\u0259hlil edin. \u018fn b\u00f6y\u00fck ni\u015f n\u0259\u015frl\u0259rin x\u0259b\u0259r b\u00fclletenl\u0259rin\u0259 abun\u0259 olun v\u0259 yoxlay\u0131n<\/p>\n\n\n\n
g\u00fcnd\u0259lik v\u0259 ya h\u0259ft\u0259lik h\u0259zml\u0259r. Siz h\u0259m\u00e7inin se\u00e7diyiniz ni\u015fd\u0259 podkastlar\u0131 dinl\u0259y\u0259 v\u0259 YouTube \u015foular\u0131na baxa bil\u0259rsiniz. Daxili m\u00f6vzu m\u00fct\u0259x\u0259ssisl\u0259rinizl\u0259 \u0259laq\u0259l\u0259r qurun, onlardan \u00f6yr\u0259nin v\u0259 onlar\u0131 m\u0259zmunun yarad\u0131lmas\u0131na c\u0259lb edin. Bunlar m\u0259hsul menecerl\u0259ri v\u0259 sahibl\u0259rind\u0259n tutmu\u015f C-suite r\u0259hb\u0259rl\u0259rin\u0259 q\u0259d\u0259r h\u0259r k\u0259s ola bil\u0259r. Sektorunuzdak\u0131 fikir liderl\u0259ri v\u0259 ekspertl\u0259rl\u0259 \u00fcnsiyy\u0259t qurun. Bu insanlar SaaS m\u0259zmun marketoloqlar\u0131 \u00fc\u00e7\u00fcn \u0259n vacib fikir v\u0259 m\u0259zmun m\u0259nb\u0259l\u0259rind\u0259n b\u0259zil\u0259ridir. Sektorunuzdak\u0131 \u0259sas m\u00f6vzular \u00fc\u00e7\u00fcn Google Alerts qura\u015fd\u0131r\u0131n. M\u0259s\u0259l\u0259n, adtech \u015firk\u0259timiz \u00fc\u00e7\u00fcn \u201cr\u0259q\u0259msal reklam\u201d, Google reklamlar\u0131\u201d v\u0259 \u201cperformans marketinqi\u201d. M\u00f6vzu T\u0259dqiqat al\u0259tind\u0259n istifad\u0259 ed\u0259r\u0259k trend olan m\u00f6vzular\u0131 izl\u0259yin. M\u00f6vzu T\u0259dqiqat\u0131nda son vaxtlar trend olan m\u00f6vzular\u0131 tapmaq \u00fc\u00e7\u00fcn \u0259sas m\u00f6vzunu daxil edin, al\u0259tin alt m\u00f6vzular\u0131n siyah\u0131s\u0131n\u0131 yaratmas\u0131n\u0131 g\u00f6zl\u0259yin v\u0259 \u201c\u0259vv\u0259lc\u0259 trend olan m\u00f6vzular\u201d sekmesini se\u00e7in.<\/p>\n\n\n\n
Sonra, sizin v\u0259 m\u0259zmun komandan\u0131z\u0131n \u015firk\u0259tinizin m\u0259hsulu il\u0259 yax\u0131ndan tan\u0131\u015f oldu\u011fundan \u0259min olmal\u0131s\u0131n\u0131z. SaaS h\u0259ll\u0259ri daha m\u00fcr\u0259kk\u0259bdir v\u0259 bununla da daimi t\u0259lim v\u0259 funksiya yenil\u0259m\u0259l\u0259rinin monitorinqini t\u0259l\u0259b edir.<\/p>\n\n\n\n
Proqram\u0131n\u0131z\u0131 ba\u015fqas\u0131na texniki jarqonla deyil, lakonik \u015f\u0259kild\u0259 izah etm\u0259k \u00fc\u00e7\u00fcn kifay\u0259t q\u0259d\u0259r yax\u015f\u0131 anlay\u0131n. N\u0259 \u00fc\u00e7\u00fcn istifad\u0259 olunur, hans\u0131 problemi h\u0259ll edir v\u0259 adi bir insan onun \u0259sas faydas\u0131n\u0131 nec\u0259 ba\u015fa d\u00fc\u015f\u0259 bil\u0259r?<\/p>\n\n\n\n
Bu, h\u0259m\u00e7inin m\u0259hsula y\u00f6n\u0259lmi\u015f m\u0259zmunu effektiv \u015f\u0259kild\u0259 yaratma\u011fa v\u0259 al\u0259tl\u0259rinizi d\u00fc\u015f\u00fcnc\u0259 liderliyi m\u0259zmununa inteqrasiya etm\u0259y\u0259 k\u00f6m\u0259k ed\u0259c\u0259k. Eyni zamanda, m\u0259hsul marketinqi, brend v\u0259 b\u00f6y\u00fcm\u0259 d\u0259 daxil olmaqla, \u015firk\u0259tinizd\u0259ki dig\u0259r komandalarla uy\u011funla\u015fma\u011fa imkan verir.<\/p>\n\n\n\n
M\u0259hsulunuzu m\u00fct\u0259madi olaraq ara\u015fd\u0131r\u0131n: proqram t\u0259minat\u0131n\u0131n nec\u0259 i\u015fl\u0259diyini v\u0259 hans\u0131 x\u00fcsusiyy\u0259tl\u0259r\u0259 malik oldu\u011funu ba\u015fa d\u00fc\u015fd\u00fcy\u00fcn\u00fcz\u0259 \u0259min olun M\u0259hsul sahibl\u0259ri t\u0259r\u0259find\u0259n ke\u00e7iril\u0259n m\u00fc\u015ft\u0259ri z\u0259ngl\u0259rin\u0259 qo\u015fulun: Bu, insanlar\u0131n m\u0259hsulunuzdan nec\u0259 istifad\u0259 etdiyi bar\u0259d\u0259 m\u0259lumat \u0259ld\u0259 etm\u0259y\u0259 k\u00f6m\u0259k ed\u0259 bil\u0259r B\u00fct\u00fcn m\u0259hsul yenil\u0259m\u0259l\u0259rini v\u0259 yeni funksiya burax\u0131l\u0131\u015flar\u0131n\u0131 izl\u0259yin: onlar\u0131n hans\u0131 d\u0259y\u0259ri \u0259lav\u0259 etdiyini ba\u015fa d\u00fc\u015fd\u00fcy\u00fcn\u00fcz\u0259 \u0259min olun 4. \u201cProblem-H\u0259ll\u201d Mentalitetind\u0259n uzaqla\u015f\u0131n v\u0259 B\u00f6y\u00fck D\u00fc\u015f\u00fcn\u00fcn<\/p>\n\n\n\n
Bu, uzaqg\u00f6r\u0259ndir, \u00e7\u00fcnki oxucular\u0131n\u0131z v\u0259 potensial m\u00fc\u015ft\u0259ril\u0259rinizin \u00e7oxlu ba\u011fl\u0131 ehtiyaclar\u0131 var. Daha geni\u015f c\u0259lbedici m\u0259zmun yaratmaqla siz potensial auditoriyan\u0131z\u0131 y\u00fcz d\u0259f\u0259 art\u0131racaqs\u0131n\u0131z.<\/p>\n\n\n\n
SaaS m\u0259hsul, m\u0259hsul, m\u0259hsul haqq\u0131nda dan\u0131\u015fmaq ist\u0259yir. Lakin ideal al\u0131c\u0131lar\u0131n\u0131z vidcet alm\u0131rlar, onlar daxili v\u0259 xarici layih\u0259l\u0259ri h\u0259yata ke\u00e7irm\u0259k, CXO roluna y\u00fcks\u0259lm\u0259k, s\u0259naye lideri kimi g\u00f6r\u00fcnm\u0259k v\u0259 ya ba\u015fqalar\u0131na mentorluq v\u0259 r\u0259hb\u0259rlik t\u0259klif etm\u0259k kimi b\u00f6y\u00fck qorxulu m\u0259qs\u0259dl\u0259ri g\u00fcd\u00fcrl\u0259r.<\/p>\n\n\n\n
SaaS m\u0259zmun marketinqin\u0259 maarifl\u0259ndirici yana\u015fma istifad\u0259\u00e7il\u0259riniz\u0259 b\u0259zi funksional i\u015f probleml\u0259rini h\u0259ll etm\u0259kl\u0259 yana\u015f\u0131 k\u00f6m\u0259k ed\u0259 bil\u0259r.<\/p>\n\n\n\n
Onun blog m\u0259zmunu marketinq, r\u0259q\u0259msal n\u0259\u015friyyat v\u0259 biznes b\u00f6lm\u0259l\u0259ri d\u0259 daxil olmaqla, h\u0259llind\u0259n \u00e7ox k\u0259nara \u00e7\u0131x\u0131r. Bundan \u0259lav\u0259, onun m\u0259zmunu olduqca praktik, interaktiv v\u0259 c\u0259lbedicidir.<\/p>\n\n\n\n
2022-ci ilin iyun ay\u0131na olan m\u0259lumata g\u00f6r\u0259, Alien Road t\u0259hlilin\u0259 g\u00f6r\u0259, ayda t\u0259xmin\u0259n 850.000 \u00fczvi ziyar\u0259t\u00e7i q\u0259bul edir, 45 milyondan \u00e7ox geri ba\u011flant\u0131 yarad\u0131b v\u0259 80-lik t\u0259sirli n\u00fcfuz bal\u0131 var.<\/p>\n\n\n\n
Bununla bel\u0259, m\u0259hsulunuz haqq\u0131nda dan\u0131\u015fmaq, kontekstd\u0259 \u00fczvi \u015f\u0259kild\u0259 uy\u011funla\u015fd\u0131qda m\u00fck\u0259mm\u0259ldir. Bununla bel\u0259, unutmay\u0131n ki, son m\u0259qs\u0259diniz istifad\u0259\u00e7il\u0259r\u0259 probleml\u0259rinin \u0259n yax\u015f\u0131 h\u0259llini tapma\u011fa k\u00f6m\u0259k etm\u0259kdir.<\/p>\n\n\n\n
M\u0259hsulunuzu problemin yegan\u0259 h\u0259lli kimi yerl\u0259\u015fdirm\u0259kd\u0259n d\u0259 \u00e7\u0259kinm\u0259lisiniz. Bunun \u0259v\u0259zin\u0259, onu h\u0259ll etm\u0259yin v\u0259 alternativ yollar t\u0259qdim etm\u0259yin yollar\u0131ndan biri kimi t\u0259klif edin.<\/p>\n\n\n\n
M\u0259hsulunuz haqq\u0131nda dan\u0131\u015fmaq d\u00fczg\u00fcn olsa da, onu h\u0259d\u0259f auditoriyan\u0131z\u0131n yegan\u0259 h\u0259ll yolu kimi yerl\u0259\u015fdirm\u0259k d\u00fczg\u00fcn deyil. Bu, auditoriyan\u0131za qar\u015f\u0131 vicdans\u0131zl\u0131q olard\u0131. M\u0259hz buna g\u00f6r\u0259 d\u0259 m\u0259hsulunuza \u0259saslanan m\u0259zmununuz \u00fc\u00e7\u00fcn a\u015fa\u011f\u0131dak\u0131 hekay\u0259 q\u00f6vs\u00fcn\u00fc g\u00f6t\u00fcrm\u0259yi m\u0259sl\u0259h\u0259t g\u00f6r\u00fcr\u0259m: problemin 2-3 m\u00fcmk\u00fcn h\u0259llini payla\u015f\u0131n, \u00e7at\u0131\u015fmazl\u0131qlar\u0131n\u0131 payla\u015f\u0131n v\u0259 n\u0259hay\u0259t al\u0259tinizi \u0259n yax\u015f\u0131 h\u0259ll yolu kimi yerl\u0259\u015fdirin. M\u0259qs\u0259d al\u0259tiniz \u00fc\u00e7\u00fcn inand\u0131r\u0131c\u0131 bir iddia yaratmaqd\u0131r. Unutmay\u0131n, kimin \u00fc\u00e7\u00fcn \u0259n yax\u015f\u0131 vasit\u0259 oldu\u011funuzu d\u0259qiq bilin (x\u00fcsusi<\/p>\n\n\n\n
M\u0259s\u0259l\u0259n, Mentimeter-d\u0259n olan bu bloq, 2022-ci ild\u0259 10 \u018fn Yax\u015f\u0131 Sor\u011fu Al\u0259ti v\u0259 Proqram\u0131, siyah\u0131n\u0131n ba\u015f\u0131nda \u00f6z\u00fcn\u00fcn SaaS m\u0259hsulu il\u0259 \u0259n yax\u015f\u0131 sor\u011fu al\u0259tl\u0259rini sadalay\u0131r.<\/p>\n\n\n\n
Brendl\u0259rin tez-tez \u0259sas t\u0259hsil m\u0259nb\u0259yin\u0259 \u00e7evrildiyi SaaS-d\u0259 \u015firk\u0259tinizi d\u00fc\u015f\u00fcnc\u0259 lideri kimi yerl\u0259\u015fdirm\u0259yin bir \u00e7ox yolu var.<\/p>\n\n\n\n
M\u0259s\u0259l\u0259n, bizim hipotetik adtech \u015firk\u0259timiz universitetl\u0259rd\u0259 he\u00e7 vaxt \u0259hat\u0259 etm\u0259diyiniz m\u00f6vzularda performans marketinqi m\u0259zmununu payla\u015fa bil\u0259r.<\/p>\n\n\n\n
Buna g\u00f6r\u0259 d\u0259, real h\u0259yat t\u0259cr\u00fcb\u0259l\u0259rin\u0259 \u0259saslanan y\u00fcks\u0259k keyfiyy\u0259tli m\u0259zmun t\u0259qdim etm\u0259yi \u00f6hd\u0259sin\u0259 g\u00f6t\u00fcrd\u00fcy\u00fcn\u00fcz m\u00fcdd\u0259tc\u0259, markan\u0131z m\u00fc\u015ft\u0259ril\u0259rinizin h\u0259yat\u0131nda m\u00fch\u00fcm rol oynamaq \u00fc\u00e7\u00fcn laz\u0131m olan h\u0259r \u015fey\u0259 malikdir.<\/p>\n\n\n\n
M\u0259s\u0259l\u0259n, HubSpot h\u0259mi\u015f\u0259 marketinq strategiyan\u0131z\u0131 auditoriyan\u0131z\u0131n ehtiyaclar\u0131na uy\u011funla\u015fd\u0131rmaq v\u0259 daxil olan marketinq\u0259 diqq\u0259t yetirm\u0259k konsepsiyas\u0131n\u0131 t\u0259bli\u011f edirdi.<\/p>\n\n\n\n
D\u00fc\u015f\u00fcnc\u0259 liderliyi brend \u015f\u00fcurunun yarad\u0131lmas\u0131nda v\u0259 SaaS brendl\u0259ri \u00fc\u00e7\u00fcn icmalar\u0131n yarad\u0131lmas\u0131nda m\u00fch\u00fcm rol oynay\u0131r.Effektiv SaaS d\u00fc\u015f\u00fcnc\u0259 liderlik strategiyas\u0131n\u0131 t\u0259rtib etm\u0259k \u00fc\u00e7\u00fcn a\u015fa\u011f\u0131dak\u0131lara diqq\u0259t yetirin:<\/p>\n\n\n\n
\u018fsas sah\u0259nizi, t\u0259cr\u00fcb\u0259nizi v\u0259 bilikl\u0259rinizi m\u00fc\u0259yy\u0259nl\u0259\u015fdirin. M\u0259s\u0259l\u0259n, adtech \u015firk\u0259timiz \u00fc\u00e7\u00fcn reklam performans\u0131n\u0131 optimalla\u015fd\u0131rma\u011f\u0131n innovativ yollar\u0131 haqq\u0131nda ola bil\u0259r. Brend hekay\u0259niz\u0259 sadiq qal\u0131n: t\u0259bli\u011f etm\u0259k ist\u0259diyiniz d\u0259y\u0259rl\u0259r v\u0259 inanclar. M\u0259s\u0259l\u0259n, \u015f\u0259xsi m\u0259lumatlar\u0131n m\u0259xfiliyin\u0259 h\u00f6rm\u0259tl\u0259 yana\u015f\u0131, r\u0259q\u0259msal reklam\u0131 effektiv etm\u0259yin yollar\u0131 oldu\u011funa inanmaq \u015eirk\u0259tinizd\u0259 d\u00fc\u015f\u00fcnc\u0259 liderl\u0259rini v\u0259 m\u00f6vzu \u00fczr\u0259 m\u00fct\u0259x\u0259ssisl\u0259ri m\u00fc\u0259yy\u0259nl\u0259\u015fdirin. M\u0259s\u0259l\u0259n, adtech \u015firk\u0259tind\u0259 M\u0259hsul sahibl\u0259ri v\u0259 performans marketinq menecerl\u0259ri.<\/p>\n\n\n\n
Fikir liderliyi m\u0259zmunu ist\u0259nil\u0259n formatda m\u00f6vcud ola bil\u0259r v\u0259 onu qurmaq \u00fc\u00e7\u00fcn he\u00e7 vaxt tez v\u0259 ya gec deyil.<\/p>\n\n\n\n
M\u0259s\u0259l\u0259n, siz podkast i\u015f\u0259 sala bil\u0259rsiniz\u2014N\u00fcmun\u0259 olaraq Buferd\u0259n Breaking Brand podcast seriyas\u0131na bax\u0131n\u2014v\u0259 ya s\u0259naye n\u0259\u015frl\u0259ri \u00fc\u00e7\u00fcn ekspert m\u0259qal\u0259l\u0259ri yazmaqla \u0259lav\u0259 auditoriyaya daxil ola bil\u0259rsiniz.<\/p>\n\n\n\n
M\u0259hsulunuzdak\u0131 m\u0259lumatlardan istifad\u0259 edin: Daxili m\u0259lumatlar istifad\u0259 meyll\u0259rini, reklam idar\u0259etm\u0259 strategiyalar\u0131n\u0131 (bizim n\u00fcmun\u0259mizd\u0259) v\u0259 s. g\u00f6st\u0259rm\u0259k \u00fc\u00e7\u00fcn istifad\u0259 edil\u0259 bil\u0259r. \u0130stifad\u0259\u00e7il\u0259rinizi ara\u015fd\u0131r\u0131n: M\u00fc\u015ft\u0259ril\u0259riniz, \u0259g\u0259r payla\u015fma\u011fa haz\u0131rd\u0131rlarsa, d\u00fc\u015f\u00fcnc\u0259 liderliyi m\u0259zmununa uy\u011fun olan \u00e7oxlu fikir v\u0259 m\u0259lumatlara malikdirl\u0259r. KOM-larla i\u015fl\u0259yin: M\u00f6vzu \u00fczr\u0259 ekspertl\u0259r, ist\u0259r daxili, ist\u0259rs\u0259 d\u0259 xarici, m\u0259zmununuza yeni bir fikir qat\u0131 g\u0259tir\u0259 bil\u0259r. \u018fn yax\u015f\u0131 n\u0259tic\u0259l\u0259r \u00fc\u00e7\u00fcn bir kopirayterin KOM il\u0259 i\u015fl\u0259m\u0259sini t\u0259min edin. Brendl\u0259r v\u0259 t\u0259sir ed\u0259nl\u0259rl\u0259 \u0259m\u0259kda\u015fl\u0131q edin: Bazardak\u0131 dig\u0259r oyun\u00e7ularla i\u015fl\u0259m\u0259k perspektivinizi d\u0259yi\u015fdir\u0259 v\u0259 masaya \u00e7oxlu maraql\u0131 ideyalar g\u0259tir\u0259 bil\u0259r. T\u0259dqiqat apar\u0131n: Bazar ara\u015fd\u0131rmas\u0131 agentliyi il\u0259 i\u015fl\u0259m\u0259k m\u0259zmununuzu orijinal m\u0259lumat v\u0259 faktlarla h\u0259qiq\u0259t\u0259n y\u00fcks\u0259ld\u0259 bil\u0259r. \u015eirk\u0259tiniz h\u0259tta \u00f6z\u00fcn\u00fc s\u0259naye lideri kimi g\u00f6st\u0259r\u0259 v\u0259 jurnalistl\u0259r v\u0259 dig\u0259r ekspertl\u0259r \u00fc\u00e7\u00fcn \u0259sas m\u0259nb\u0259 kimi \u00e7\u0131x\u0131\u015f ed\u0259 bil\u0259r. 6. M\u0259zmun M\u00f6vzular\u0131n\u0131 Daha D\u0259rinl\u0259\u015fdir\u0259r\u0259k S\u0259lahiyy\u0259t qurun<\/p>\n\n\n\n
M\u0259zmunun \u00fcst\u00fcn performans g\u00f6st\u0259rm\u0259si \u00fc\u00e7\u00fcn aktual s\u0259lahiyy\u0259t kimi tan\u0131nan \u015feyl\u0259ri qurmal\u0131s\u0131n\u0131z. Ba\u015fqa s\u00f6zl\u0259, m\u0259zmun marketinqi t\u0259cr\u00fcb\u0259 sah\u0259l\u0259rin\u0259 d\u0259rind\u0259n girdikd\u0259 \u0259n yax\u015f\u0131 n\u0259tic\u0259 verir.<\/p>\n\n\n\n
Bel\u0259likl\u0259, minl\u0259rl\u0259 \u0259laq\u0259li olmayan a\u00e7ar s\u00f6zl\u0259r (v\u0259 dayaz m\u0259zmun yaratmaq) arxas\u0131nca qa\u00e7maqdansa, bir ne\u00e7\u0259 \u0259sas m\u00f6vzu tapmaq v\u0259 onlara daha \u00e7ox dalmaq daha yax\u015f\u0131d\u0131r.<\/p>\n\n\n\n
Bu m\u00f6vzular\u0131 ara\u015fd\u0131raraq m\u0259zmun planla\u015fd\u0131rma prosesiniz\u0259 ba\u015flamaq v\u0259 sonra d\u00fczg\u00fcn a\u00e7ar s\u00f6zl\u0259r d\u0259stini se\u00e7m\u0259y\u0259 davam etm\u0259k yax\u015f\u0131 bir fikirdir.<\/p>\n\n\n\n
Bununla, siz ona t\u00f6hf\u0259 ver\u0259n b\u00fct\u00fcn alt m\u00f6vzular\u0131 v\u0259 suallar\u0131 daha yax\u015f\u0131 ba\u015fa d\u00fc\u015f\u0259 bil\u0259rsiniz. Bundan \u0259lav\u0259, h\u0259r bir m\u00f6vzu ad\u0259t\u0259n bir s\u0131ra \u0259laq\u0259li v\u0259 semantik c\u0259h\u0259td\u0259n \u0259laq\u0259li a\u00e7ar s\u00f6zl\u0259r\u0259 malikdir.<\/p>\n\n\n\n
A\u015fa\u011f\u0131dak\u0131 n\u00fcmun\u0259d\u0259 bir adtech \u015firk\u0259tinin Alien Road M\u00f6vzu T\u0259dqiqat al\u0259tind\u0259n istifad\u0259 ed\u0259r\u0259k bir m\u00f6vzuya \u2013 R\u0259q\u0259msal Reklama \u0259saslanan \u00e7oxsayl\u0131 m\u0259zmun ideyalar\u0131n\u0131 nec\u0259 yarada bil\u0259c\u0259yini g\u00f6r\u0259 bil\u0259rik.<\/p>\n\n\n\n
\u0130ndi siz \u201creklam b\u00fcdc\u0259si\u201d ifad\u0259si il\u0259 ba\u011fl\u0131 yaranan suallar\u0131 v\u0259 ba\u015fl\u0131qlar\u0131 n\u00f6vb\u0259ti m\u0259zmununuz \u00fc\u00e7\u00fcn dan\u0131\u015f\u0131q n\u00f6qt\u0259l\u0259rini h\u0259ll etm\u0259k \u00fc\u00e7\u00fcn istifad\u0259 ed\u0259 bil\u0259rsiniz.<\/p>\n\n\n\n
Dan\u0131\u015f\u0131q n\u00f6qt\u0259l\u0259riniz v\u0259 h\u0259ll etm\u0259li oldu\u011funuz suallar\u0131n\u0131z olduqda, biz \u201creklam b\u00fcdc\u0259si\u201d ifad\u0259sini g\u00f6t\u00fcr\u00fcb, \u0259laq\u0259li a\u00e7ar s\u00f6zl\u0259r \u00fc\u00e7\u00fcn ideyalar tapmaq \u00fc\u00e7\u00fcn onu A\u00e7ar s\u00f6z sehri al\u0259tin\u0259 daxil ed\u0259 bil\u0259rik.<\/p>\n\n\n\n
N\u0259z\u0259r\u0259 al\u0131n ki, n\u0259tic\u0259d\u0259 par\u00e7an\u0131z m\u00f6vzunun bir hiss\u0259sini t\u0259\u015fkil ed\u0259n daha geni\u015f sayda \u0259laq\u0259li a\u00e7ar s\u00f6zl\u0259r \u00fc\u00e7\u00fcn s\u0131ralana bil\u0259r.<\/p>\n\n\n\n
\u018fhat\u0259 etdiyimiz kimi, SaaS m\u0259hsullar\u0131 x\u00fcsusil\u0259 B2B ssenaril\u0259rind\u0259 y\u00fcks\u0259k diqq\u0259t m\u0259rk\u0259zind\u0259dir. Ba\u015fqa s\u00f6zl\u0259 des\u0259k, m\u00fc\u015ft\u0259ri qazanmazdan \u0259vv\u0259l raz\u0131 qalacaq bir \u00e7ox q\u0259rar ver\u0259nl\u0259r var.<\/p>\n\n\n\n
Bunu h\u0259r huni m\u0259rh\u0259l\u0259si \u00fc\u00e7\u00fcn m\u0259zmun istehsal etm\u0259kl\u0259 ed\u0259 bil\u0259rsiniz. \u018fsas huni ters \u00e7evrilmi\u015f piramida \u015f\u0259klini al\u0131r v\u0259 Awareness, Maraq, N\u0259z\u0259r\u0259 alma v\u0259 D\u00f6n\u00fc\u015f\u00fcm m\u0259rh\u0259l\u0259l\u0259rin\u0259 malikdir.<\/p>\n\n\n\n
Potensial m\u00fc\u015ft\u0259ri h\u0259ll etm\u0259li olduqlar\u0131 problemin oldu\u011funu bilir, lakin hans\u0131 h\u0259ll yollar\u0131n\u0131n m\u00f6vcud oldu\u011fundan \u0259min deyil.<\/p>\n\n\n\n
Onlar onlayn bazar ara\u015fd\u0131rmas\u0131n\u0131n nec\u0259 apar\u0131laca\u011f\u0131n\u0131 axtar\u0131r v\u0259 m\u00fcxt\u0259lif SaaS t\u0259minat\u00e7\u0131lar\u0131ndan bir s\u0131ra yard\u0131m t\u0259limatlar\u0131n\u0131 k\u0259\u015ff edirl\u0259r.<\/p>\n\n\n\n
A\u015fa\u011f\u0131dak\u0131 n\u00fcmun\u0259d\u0259 biz bu ni\u015fd\u0259 xidm\u0259tl\u0259r t\u0259klif ed\u0259n iki \u015firk\u0259t olan Momentive (Survey Monkey) v\u0259 Hotjar-dan b\u0259l\u0259d\u00e7il\u0259ri g\u00f6r\u00fcr\u00fck.<\/p>\n\n\n\n
Hotjar-da biz m\u00fc\u015ft\u0259ri suallar\u0131 v\u0259 \u00e7\u0259tinlikl\u0259ri il\u0259 daha yax\u0131ndan \u0259laq\u0259li m\u0259zmun g\u00f6r\u00fcr\u00fck. Burada onlar m\u00fcxt\u0259lif n\u00f6v m\u00fc\u015ft\u0259ri r\u0259yi suallar\u0131n\u0131 v\u0259 m\u0259hsulla ba\u011fl\u0131 suallar\u0131 payla\u015f\u0131rlar.<\/p>\n\n\n\n
M\u0259zmunu oxuduqdan sonra potensial m\u00fc\u015ft\u0259ri bazarda bir s\u0131ra h\u0259ll yollar\u0131n\u0131n oldu\u011funu a\u015fkar edir v\u0259 onlar \u00f6z se\u00e7iml\u0259ri haqq\u0131nda onlayn oxuma\u011fa ba\u015flay\u0131rlar.<\/p>\n\n\n\n
A\u015fa\u011f\u0131dak\u0131 n\u00fcmun\u0259 bloqda siz onun \u00f6z al\u0259tind\u0259n nec\u0259 istifad\u0259 etdiyini g\u00f6r\u0259 bil\u0259rsiniz ki, interaktivlik v\u0259 auditoriyaya maraq \u0259lav\u0259 etsin. Bu, \u00f6z d\u0259y\u0259r t\u0259klifini n\u00fcmayi\u015f etdirm\u0259k \u00fc\u00e7\u00fcn a\u011f\u0131ll\u0131 v\u0259 qeyri-sat\u0131\u015f \u00fcsuludur.<\/p>\n\n\n\n
R\u0259q\u0259msal jurnal\u0131 nec\u0259 ba\u015flamaq Flipsnack-in izi il\u0259 getm\u0259k ist\u0259y\u0259n marketoloqlar \u00fc\u00e7\u00fcn m\u0259sl\u0259h\u0259t v\u0259 praktiki m\u0259sl\u0259h\u0259tl\u0259rl\u0259 doludur. Bu, potensial m\u00fc\u015ft\u0259ril\u0259ri daha \u00e7ox m\u0259zmun ara\u015fd\u0131rmaq \u00fc\u00e7\u00fcn geri g\u0259tirir v\u0259 onlar\u0131n SaaS m\u0259hsulunun \u00f6z\u00fc \u00fc\u00e7\u00fcn qeydiyyatdan ke\u00e7m\u0259 \u015fanslar\u0131n\u0131 art\u0131r\u0131r.<\/p>\n\n\n\n
M\u0259zmun hunisinin bu m\u0259rh\u0259l\u0259sind\u0259 potensial m\u00fc\u015ft\u0259ri hans\u0131 kateqoriyaya ehtiyac duydu\u011funu bilir, lakin hans\u0131 markan\u0131 bilmir. Onlar vebinarlara baxa, b\u0259l\u0259d\u00e7i y\u00fckl\u0259y\u0259, r\u0259yl\u0259ri oxuya v\u0259 ya \u0259lav\u0259 m\u0259lumat \u00fc\u00e7\u00fcn po\u00e7t siyah\u0131n\u0131za daxil ola bil\u0259rl\u0259r.<\/p>\n\n\n\n
M\u0259s\u0259l\u0259n, Wistia-n\u0131n heyr\u0259tamiz A\u015fa\u011f\u0131 bax\u0131\u015flar\u0131, Y\u00fcks\u0259k t\u0259sir seriyas\u0131 bir \u00e7ox s\u0259viyy\u0259l\u0259rd\u0259 a\u011f\u0131ll\u0131d\u0131r. Video yarad\u0131lmas\u0131 SaaS olaraq, bax\u0131lma m\u0259rh\u0259l\u0259sind\u0259 b\u00f6y\u00fck bir etiraz\u0131 aradan qald\u0131rmal\u0131d\u0131r: Viral videolar\u0131 haz\u0131rlamaq \u00e7ox \u00e7\u0259tindir.<\/p>\n\n\n\n
Bu seriya yaln\u0131z m\u00fc\u015ft\u0259ril\u0259rin u\u011fur hekay\u0259l\u0259rini b\u00f6l\u00fc\u015fm\u00fcr, brendi humanistl\u0259\u015fdirir, h\u0259m d\u0259 video m\u0259zmunun milyonlarla bax\u0131\u015f \u0259ld\u0259 etm\u0259dikd\u0259 bel\u0259 u\u011furlu ola bil\u0259c\u0259yini g\u00f6st\u0259rir.<\/p>\n\n\n\n
Keys t\u0259dqiqatlar\u0131 v\u0259 elektron kitablar kimi apar\u0131c\u0131 maqnitl\u0259r d\u0259 bu huni m\u0259rh\u0259l\u0259sin\u0259 d\u00fc\u015f\u0259 bil\u0259r. Bunlar e-po\u00e7t \u015fl\u00fcz\u00fcn\u00fcn arxas\u0131nda oturan m\u0259zmun aktivl\u0259ridir.<\/p>\n\n\n\n
M\u0259sl\u0259h\u0259t: Gated m\u0259zmun d\u0259y\u0259rli olmal\u0131d\u0131r. \u0130nsanlar yeni bir \u015fey \u00f6yr\u0259nm\u0259y\u0259 \u00e7ox h\u0259v\u0259sli olmad\u0131qca \u015f\u0259xsi m\u0259lumatlar\u0131n\u0131 verm\u0259y\u0259 meylli deyill\u0259r. M\u0259zmunun v\u0259d etdikl\u0259rini \u00e7atd\u0131rd\u0131\u011f\u0131n\u0131zdan \u0259min olun, \u0259ks halda onu qazanmaq \u0259v\u0259zin\u0259 etibar\u0131n\u0131z\u0131 itir\u0259c\u0259ksiniz.<\/p>\n\n\n\n
Drift-in s\u00f6hb\u0259tin avtomatla\u015fd\u0131r\u0131lmas\u0131 texnologiyas\u0131 t\u0259minat\u00e7\u0131lar\u0131n\u0131n icmal\u0131 il\u0259 nec\u0259 apar\u0131c\u0131 maqnit yaratd\u0131\u011f\u0131na bax\u0131n\u2014\u201cYeni Texnologiya: B2B Marketinq v\u0259 Sat\u0131\u015f \u00fc\u00e7\u00fcn S\u00f6hb\u0259t Avtomatla\u015fd\u0131rma Texnologiyas\u0131\u201d.<\/p>\n\n\n\n
Burada m\u00fc\u015ft\u0259ril\u0259riniz s\u00f6vd\u0259l\u0259\u015fm\u0259l\u0259riniz, qiym\u0259tl\u0259r, x\u00fcsusi istifad\u0259 hallar\u0131 v\u0259 son q\u0259rarlar\u0131n\u0131 verm\u0259y\u0259 k\u00f6m\u0259k ed\u0259c\u0259k h\u0259r \u015feyl\u0259 ba\u011fl\u0131 t\u0259f\u0259rr\u00fcatlar\u0131 axtar\u0131rlar.<\/p>\n\n\n\n
Zendesk\u2019in n\u0259z\u0259r\u0259\u00e7arpacaq n\u0259tic\u0259l\u0259ri payla\u015fmaq \u00fc\u00e7\u00fcn veb n\u00fcsx\u0259sini, a\u011f s\u0259n\u0259dl\u0259ri v\u0259 n\u00fcmun\u0259 ara\u015fd\u0131rmalar\u0131n\u0131 nec\u0259 birl\u0259\u015fdirdiyin\u0259 bax\u0131n. Bu, bir s\u0131ra q\u0259rar q\u0259bul ed\u0259n \u015f\u0259xsl\u0259r\u0259 h\u0259r hans\u0131 sat\u0131\u015f z\u0259ngl\u0259ri edilm\u0259zd\u0259n \u0259vv\u0259l xidm\u0259tin onlara nec\u0259 t\u0259tbiq oluna bil\u0259c\u0259yini anlama\u011fa k\u00f6m\u0259k ed\u0259 bil\u0259r.<\/p>\n\n\n\n
M\u0259hsulunuz, t\u0259klifl\u0259riniz v\u0259 y\u00f6nl\u0259ndirm\u0259 proqramlar\u0131n\u0131z haqq\u0131nda \u015f\u00fcbh\u0259siz dan\u0131\u015fa bils\u0259niz d\u0259, yen\u0259 d\u0259 auditoriyan\u0131za onlardan alaca\u011f\u0131n\u0131z\u0131 g\u00f6zl\u0259diyinizd\u0259n daha \u00e7ox d\u0259y\u0259r verm\u0259lisiniz.<\/p>\n\n\n\n
E-m\u0259ktublar\u0131n\u0131z faydal\u0131, praktiki, d\u0259rkedici v\u0259 ya t\u0259rav\u0259tl\u0259ndiricidirs\u0259, insanlar oxuma\u011fa, abun\u0259 olma\u011fa v\u0259 xo\u015fb\u0259xt olma\u011fa davam ed\u0259c\u0259kl\u0259r.<\/p>\n\n\n\n
Biz onlayn dizayn SaaS platformas\u0131n\u0131n Canva a\u015fa\u011f\u0131dak\u0131 m\u00fcsabiq\u0259 il\u0259 e-po\u00e7t abun\u0259\u00e7il\u0259rinin yarad\u0131c\u0131l\u0131\u011f\u0131n\u0131 nec\u0259 ortaya qoydu\u011funu sevirik:<\/p>\n\n\n\n
Bu, platforman\u0131 t\u0259kc\u0259 reklams\u0131z \u015f\u0259kild\u0259 n\u00fcmayi\u015f etdirmir, h\u0259m d\u0259 sosial mediada istifad\u0259\u00e7i t\u0259r\u0259find\u0259n yarad\u0131lan \u00e7oxlu heyr\u0259tamiz m\u0259zmun yarad\u0131r. \u018fn \u0259sas\u0131 is\u0259 istifad\u0259\u00e7il\u0259ri platformaya qaytar\u0131r.<\/p>\n\n\n\n
Al\u0131c\u0131n\u0131n s\u0259yah\u0259tini v\u0259 m\u0259zmun hunisini n\u0259z\u0259rd\u0259n ke\u00e7irdikd\u0259n sonra n\u00f6vb\u0259ti add\u0131m konvertasiya yollar\u0131n\u0131 yaratmaq \u00fc\u00e7\u00fcn m\u0259zmunu birl\u0259\u015fdirm\u0259kdir.<\/p>\n\n\n\n
\u018fn \u00e7ox hans\u0131 m\u0259zmuna klikl\u0259nir? \u018fg\u0259r \u201cNec\u0259 etm\u0259li\u201d b\u0259l\u0259d\u00e7il\u0259ri sosial mediada yax\u015f\u0131 i\u015fl\u0259yirl\u0259rs\u0259, bu, m\u0259s\u0259l\u0259n, diqq\u0259ti c\u0259ml\u0259m\u0259k \u00fc\u00e7\u00fcn bir sah\u0259 ola bil\u0259r. Hans\u0131 m\u0259zmun siz\u0259 \u0259n \u00fczvi trafik g\u0259tirir? M\u00fc\u0259yy\u0259n m\u00f6vzular\u0131n dig\u0259rl\u0259rind\u0259n \u00fcst\u00fcn oldu\u011funu bilirsinizs\u0259, resurslar\u0131n\u0131z\u0131 hara yat\u0131raca\u011f\u0131n\u0131z\u0131 bilirsiniz. Hans\u0131 a\u00e7ar s\u00f6zl\u0259r\u0259 g\u00f6r\u0259 s\u0131rala\u0131rs\u0131n\u0131z? A\u00e7ar s\u00f6zl\u0259r siz\u0259 daha sonra hans\u0131 m\u0259zmunun v\u0259 kimin \u00fc\u00e7\u00fcn yarad\u0131laca\u011f\u0131na dair \u00e7oxlu ipucu ver\u0259 bil\u0259r. Hans\u0131 m\u0259zmun b\u00fclletend\u0259 qeydiyyatdan ke\u00e7m\u0259yi t\u0259\u015fviq edir? V\u0259 s.<\/p>\n\n\n\n
Bloqlar\u0131 oxuduqdan sonra insanlar\u0131n hara getdiyini izl\u0259m\u0259yiniz\u0259 \u0259min olun. F\u0259aliyy\u0259t\u0259 \u00e7a\u011f\u0131r\u0131\u015f d\u00fcym\u0259l\u0259ri (CTA) \u0259lav\u0259 etm\u0259kl\u0259 t\u0259cr\u00fcb\u0259l\u0259r ke\u00e7ir\u0259 bil\u0259rsiniz. Bu, hans\u0131 m\u0259zmun n\u00f6vl\u0259rini yaratma\u011f\u0131n\u0131z\u0131, hans\u0131 n\u00f6v CTA-lardan istifad\u0259 ed\u0259c\u0259yinizi v\u0259 potensial m\u00fc\u015ft\u0259ril\u0259rinizi huni vasit\u0259sil\u0259 nec\u0259 a\u015fa\u011f\u0131 salma\u011f\u0131 ba\u015fa d\u00fc\u015fm\u0259y\u0259 k\u00f6m\u0259k ed\u0259c\u0259k.<\/p>\n\n\n\n
R\u0259qab\u0259tiniz n\u0259yin i\u015fl\u0259diyin\u0259 v\u0259 n\u0259yin yaramad\u0131\u011f\u0131na dair ipu\u00e7lar\u0131n\u0131 saxlay\u0131r. A\u00e7ar s\u00f6z bo\u015flu\u011fu t\u0259hlili apar\u0131n v\u0259 onlar\u0131n n\u0259y\u0259 g\u00f6r\u0259 s\u0131raland\u0131\u011f\u0131na v\u0259 harada geri qald\u0131\u011f\u0131n\u0131za bax\u0131n.<\/p>\n\n\n\n
Ancaq eyni zamanda snoopinginizi daha da ir\u0259li apar\u0131n. Onlar\u0131n b\u0259l\u0259d\u00e7il\u0259rini y\u00fckl\u0259yin, e-po\u00e7t ax\u0131n\u0131 il\u0259 tan\u0131\u015f olun, m\u0259zmununu oxuyun v\u0259 sosial mediada n\u0259 etdikl\u0259rin\u0259 bax\u0131n.<\/p>\n\n\n\n
Ba\u015fl\u0131q alt\u0131nda \u00e7ox uza\u011f\u0131 g\u00f6r\u0259 bilm\u0259s\u0259niz d\u0259, onlar \u00fc\u00e7\u00fcn n\u0259yin i\u015fl\u0259diyini v\u0259 potensial m\u00fc\u015ft\u0259ril\u0259rinizin hans\u0131 m\u00f6vzularla maraqlana bil\u0259c\u0259yini t\u0259xmin ed\u0259 bil\u0259c\u0259ksiniz.<\/p>\n\n\n\n
Qur\u011fu\u015fun t\u0259rbiy\u0259si, m\u00fc\u015ft\u0259ri olma\u011f\u0131n asan yollar\u0131 il\u0259 k\u0259si\u015f\u0259n m\u0259zmun vasit\u0259sil\u0259 liderlik etm\u0259k v\u0259 onlara d\u0259y\u0259r verm\u0259k prosesidir.<\/p>\n\n\n\n
Bu, sat\u0131\u015f prosesin\u0259 daha \u00e7ox diqq\u0259t yetir\u0259n v\u0259 \u00f6z\u00fcn\u0259 xidm\u0259t\u0259 daha az diqq\u0259t yetir\u0259n \u015firk\u0259tl\u0259r \u00fc\u00e7\u00fcn x\u00fcsusil\u0259 vacibdir.<\/p>\n\n\n\n
Ba\u015flan\u011f\u0131c \u00fc\u00e7\u00fcn e-kitab\u0131 yenic\u0259 endirmi\u015f b\u00fct\u00fcn potensial m\u00fc\u015ft\u0259ril\u0259ri birba\u015fa Sat\u0131\u015fa g\u00f6nd\u0259rm\u0259k o q\u0259d\u0259r d\u0259 u\u011furlu olmayacaq. Bunun \u0259v\u0259zin\u0259, yaln\u0131z m\u00fctl\u0259q maraqlanan istifad\u0259\u00e7il\u0259ri Sat\u0131\u015fa y\u00f6n\u0259ld\u0259c\u0259k apar\u0131c\u0131 qiym\u0259tl\u0259ndirm\u0259 sisteminiz olmal\u0131d\u0131r.<\/p>\n\n\n\n
Onlar\u0131 bu n\u00f6qt\u0259y\u0259 \u00e7atd\u0131rmaq \u00fc\u00e7\u00fcn x\u00fcsusi vasit\u0259l\u0259r\u0259 v\u0259 m\u0259zmuna sahib olmal\u0131s\u0131n\u0131z. M\u0259s\u0259l\u0259n, siz e-po\u00e7t avtomatla\u015fd\u0131rma al\u0259tind\u0259n v\u0259 onlar\u0131 hunid\u0259 a\u015fa\u011f\u0131 salacaq m\u00fcxt\u0259lif m\u0259zmun n\u00f6vl\u0259rind\u0259n istifad\u0259 ed\u0259 bil\u0259rsiniz.<\/p>\n\n\n\n
M\u00fc\u015ft\u0259ril\u0259r \u0259laq\u0259 m\u0259lumatlar\u0131n\u0131 t\u0259qdim ed\u0259n elektron kitab y\u00fckl\u0259yirl\u0259r Onlar ilk e-po\u00e7tu a\u00e7\u0131r v\u0259 lider hesablar\u0131n\u0131 art\u0131raraq bir ke\u00e7id\u0259 klikl\u0259yirl\u0259r Onlar vebinar \u00fc\u00e7\u00fcn qeydiyyatdan ke\u00e7\u0259r\u0259k sat\u0131\u015f s\u0259hif\u0259l\u0259rini ara\u015fd\u0131raraq lider xallar\u0131n\u0131 art\u0131r\u0131rlar M\u00fc\u0259yy\u0259n bir n\u0259tic\u0259 \u0259ld\u0259 etdikd\u0259n sonra onlar\u0131n t\u0259f\u0259rr\u00fcatlar\u0131 avtomatik olaraq sat\u0131\u015f qrupuna \u00f6t\u00fcr\u00fcl\u00fcr v\u0259 o, h\u0259ll yollar\u0131n\u0131z haqq\u0131nda s\u00f6hb\u0259t\u0259 ba\u015flaya bil\u0259r. 9. M\u0259zmun yaratark\u0259n k\u0259miyy\u0259t\u0259 deyil, keyfiyy\u0259t\u0259 diqq\u0259t yetirin<\/p>\n\n\n\n
\u0130T sah\u0259sind\u0259 \u00e7al\u0131\u015fan sor\u011fu respondentl\u0259rimiz \u00fc\u00e7\u00fcn \u00fczvi trafik yaratma\u011fa k\u00f6m\u0259k ed\u0259n ilk iki strategiya daha tez-tez yerl\u0259\u015fdirm\u0259l\u0259r (48%) v\u0259 m\u0259zmunun keyfiyy\u0259tinin yax\u015f\u0131la\u015fd\u0131r\u0131lmas\u0131d\u0131r (46%).<\/p>\n\n\n\n
O, faydal\u0131, praktiki v\u0259 orijinal m\u0259lumat verm\u0259lidir. Eyni zamanda, o, auditoriyan\u0131n niyy\u0259tin\u0259 uy\u011fun olmal\u0131d\u0131r. H\u0259m d\u0259 orijinal olmal\u0131d\u0131r. T\u0259cr\u00fcb\u0259niz\u0259 \u0259saslanan m\u0259zmun h\u0259mi\u015f\u0259 t\u0259cr\u00fcb\u0259nizd\u0259n k\u0259nar m\u0259zmundan daha yax\u015f\u0131 olacaq. M\u0259zmun da tam \u0259hat\u0259li olmal\u0131d\u0131r. M\u0259zmun par\u00e7as\u0131n\u0131n \u0259sas m\u00f6vzusu il\u0259 ba\u011fl\u0131 b\u00fct\u00fcn potensial suallar\u0131 v\u0259 alt m\u00f6vzular\u0131 \u0259hat\u0259 etdiyiniz\u0259 \u0259min olun. N\u0259hay\u0259t, m\u0259zmun \u0259la istifad\u0259\u00e7i t\u0259cr\u00fcb\u0259si t\u0259qdim etm\u0259lidir. Yaz\u0131l\u0131 m\u0259zmun, m\u0259s\u0259l\u0259n, auditoriyan\u0131n ba\u015fa d\u00fc\u015fd\u00fcy\u00fc s\u0259viyy\u0259y\u0259 \u00e7atd\u0131r\u0131lmal\u0131 v\u0259 vizuallar\u0131 ehtiva etm\u0259li, q\u0131sa, asan oxunan c\u00fcml\u0259l\u0259r\u0259 malik olmal\u0131 v\u0259 istifad\u0259\u00e7iy\u0259 ba\u015fl\u0131qlarla skan etm\u0259sin\u0259 k\u00f6m\u0259k etm\u0259lidir.<\/p>\n\n\n\n
Bu prosesi asanla\u015fd\u0131rmaq v\u0259 daha unikal, c\u0259lbedici m\u0259zmunu daha s\u00fcr\u0259tli yaratmaq \u00fc\u00e7\u00fcn ContentShake kimi AI yaz\u0131 al\u0259tl\u0259rind\u0259n istifad\u0259 edin.<\/p>\n\n\n\n
Al\u0259t m\u0259zmun ideyalar\u0131 t\u0259klif ed\u0259c\u0259k, m\u0259qal\u0259 konturlar\u0131 yaradacaq v\u0259 dataya \u0259saslanan t\u0259klifl\u0259rl\u0259 y\u00fcks\u0259k keyfiyy\u0259tli bloq yaz\u0131lar\u0131 toplama\u011fa k\u00f6m\u0259k ed\u0259c\u0259k.<\/p>\n\n\n\n
Bundan sonra h\u0259r m\u0259qal\u0259nin oxunu\u015funu, s\u0259s tonunu v\u0259 SEO-nu t\u0259kmill\u0259\u015fdirm\u0259k v\u0259 onlar\u0131 birba\u015fa WordPress sayt\u0131n\u0131za yerl\u0259\u015fdirm\u0259k \u00fc\u00e7\u00fcn istifad\u0259 ed\u0259 bil\u0259rsiniz.<\/p>\n\n\n\n
A\u011f\u0131ll\u0131 m\u0259zmun paylama strategiyas\u0131n\u0131n qurulmas\u0131 ilk n\u00f6vb\u0259d\u0259 istehsal etdiyiniz m\u0259zmun q\u0259d\u0259r vacibdir. Yaratma prosesi ba\u015f verm\u0259zd\u0259n \u0259vv\u0259l m\u0259zmunun nec\u0259 t\u0259bli\u011f olunaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnm\u0259lisiniz.<\/p>\n\n\n\n
Sahib olunan kanallar biznesiniz\u0259 aid olan kanallard\u0131r (m\u0259s\u0259l\u0259n, podcast, blog, po\u00e7t siyah\u0131s\u0131, sosial media v\u0259 s.<\/p>\n\n\n\n
Bu kanallar dost bloqlar, x\u0259b\u0259r saytlar\u0131, forumlar (m\u0259s\u0259l\u0259n, bu x\u00fcsusi SaaS Reddit s\u0259hif\u0259si) v\u0259 h\u0259tta n\u0259z\u0259rd\u0259n ke\u00e7ir\u0259n saytlar kimi \u00fc\u00e7\u00fcnc\u00fc t\u0259r\u0259fl\u0259r\u0259 m\u0259xsusdur. Bu saytlarda yerl\u0259\u015fdirm\u0259k pulsuzdur, lakin m\u0259zmun bundan sonra siz\u0259 aid olmayacaq.<\/p>\n\n\n\n
Qeyd etm\u0259k laz\u0131m olan \u0259sas \u015fey odur ki, bu qruplar daxilind\u0259ki h\u0259r bir kanal v\u0259 platforma m\u0259zmun payla\u015fmaq \u00fc\u00e7\u00fcn \u00f6z t\u0259limatlar\u0131na v\u0259 \u0259n yax\u015f\u0131 t\u0259cr\u00fcb\u0259l\u0259rin\u0259 malikdir. Bu o dem\u0259kdir ki, m\u0259zmun yerl\u0259\u015fdirm\u0259k ist\u0259diyiniz h\u0259r yer\u0259 uy\u011funla\u015fd\u0131r\u0131lmal\u0131d\u0131r.<\/p>\n\n\n\n
D\u00fczg\u00fcn q\u0259bul edin v\u0259 m\u0259zmununuz \u00e7oxlu t\u0259\u0259ss\u00fcrat \u0259ld\u0259 ed\u0259c\u0259k; s\u0259hv ba\u015fa d\u00fc\u015fs\u0259n v\u0259 bu, diqq\u0259td\u0259n k\u0259narda qalacaq.<\/p>\n\n\n\n
M\u0259s\u0259l\u0259n, Instagram Reels \u00fc\u00e7\u00fcn m\u0259zmun LinkedIn-d\u0259 yax\u015f\u0131 i\u015fl\u0259m\u0259y\u0259c\u0259k, uzun formal\u0131 blog yaz\u0131lar\u0131 x\u0259b\u0259r b\u00fclletenl\u0259ri kimi yax\u015f\u0131 i\u015fl\u0259m\u0259y\u0259c\u0259k, Facebook yaz\u0131lar\u0131 Twitter-d\u0259 k\u0259sil\u0259c\u0259k v\u0259 s.<\/p>\n\n\n\n
Onun video bax\u0131\u015flar\u0131 y\u00fczl\u0259rl\u0259dir v\u0259 o, platformada 50 000-\u0259 yax\u0131n insan\u0131n layiqli izl\u0259yicisi yaratma\u011fa k\u00f6m\u0259k edib.<\/p>\n\n\n\n
Brend hekay\u0259l\u0259ri diqq\u0259tl\u0259 t\u0259rtib edir v\u0259 onlar\u0131 kateqoriyalara ay\u0131r\u0131r (dizayn problemi, Canva canl\u0131, Q A v\u0259 s.).<\/p>\n\n\n\n
Canva h\u0259m\u00e7inin x\u00fcsusi format t\u0259l\u0259bl\u0259rin\u0259 cavab verm\u0259k \u00fc\u00e7\u00fcn yarad\u0131lmal\u0131 olan videolara v\u0259 \u00e7arxlara x\u00fcsusi diqq\u0259t yetirir.<\/p>\n\n\n\n
H\u0259m B2C, h\u0259m d\u0259 B2B SaaS brendl\u0259ri Quora, Reddit, Product Hunt v\u0259 dig\u0259r s\u0259naye y\u00f6n\u00fcml\u00fc saytlar kimi kanallarda v\u0259 forumlarda u\u011fur qazana bil\u0259r.<\/p>\n\n\n\n
M\u0259s\u0259l\u0259n, Reddit-in says\u0131z-hesabs\u0131z sayda subredditl\u0259ri var, onlar\u0131n h\u0259r birinin \u00f6z yerl\u0259\u015fdirm\u0259 qaydalar\u0131 var, qartal g\u00f6zl\u00fc moderatorlar v\u0259 reklam xarakterli v\u0259 ya uy\u011fun olmayan m\u0259zmunu ovlama\u011fa haz\u0131r olan botlar.<\/p>\n\n\n\n
A\u015fa\u011f\u0131dak\u0131 misalda SaaStr t\u0259r\u0259find\u0259n d\u0259st\u0259kl\u0259n\u0259n Cloud Daily-nin Quora m\u0259rk\u0259zli m\u0259zmun paylama platformas\u0131 il\u0259 nec\u0259 yax\u015f\u0131 performans g\u00f6st\u0259rdiyini g\u00f6r\u0259 bil\u0259rik. Cloud Daily bu platformada h\u0259ft\u0259d\u0259 20 d\u0259f\u0259d\u0259n \u00e7ox payla\u015f\u0131m edir. N\u0259tic\u0259d\u0259 380.000-d\u0259n \u00e7ox izl\u0259yici qazand\u0131.<\/p>\n\n\n\n
SaaS \u015firk\u0259tl\u0259ri \u00fc\u00e7\u00fcn m\u0259zmun marketinqi diqq\u0259ti auditoriyan\u0131za v\u0259 onlar\u0131n ehtiyaclar\u0131na y\u00f6n\u0259ltm\u0259yi, y\u00fcks\u0259k keyfiyy\u0259tli t\u0259hsil m\u0259zmunu t\u0259min etm\u0259yi v\u0259 b\u00fct\u00fcn m\u00fc\u015ft\u0259ri s\u0259yah\u0259tinin x\u0259rit\u0259sini t\u0259rtib etm\u0259yi t\u0259l\u0259b edir.<\/p>\n\n\n\n
M\u0259zmun strategiyan\u0131z\u0131 qurark\u0259n \u0259n b\u00f6y\u00fck s\u0259naye probleml\u0259rini n\u0259z\u0259r\u0259 almaq vacibdir. Bunlara h\u0259ll\u0259rin m\u00fcr\u0259kk\u0259bliyi, daha uzun al\u0131\u015f d\u00f6vrl\u0259ri v\u0259 t\u0259hsil\u0259 olan t\u0259l\u0259bat daxildir.<\/p>\n\n\n\n
Onlayn g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc yax\u015f\u0131la\u015fd\u0131rmaq, miqyasda keyfiyy\u0259tli m\u0259zmun yaratmaq v\u0259 m\u00fct\u0259\u015f\u0259kkil v\u0259 dataya \u0259saslanan m\u0259zmun marketinqi il\u0259 biznesinizi inki\u015faf etdirm\u0259k \u00fc\u00e7\u00fcn bu g\u00fcn c\u0259hd edin.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"
2023-c\u00fc ild\u0259 U\u011furlu SaaS M\u0259zmun Marketinqi \u00fc\u00e7\u00fcn 10 Add\u0131ml\u0131 B\u0259l\u0259d\u00e7i<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-29769","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/29769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/comments?post=29769"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/29769\/revisions"}],"predecessor-version":[{"id":30115,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/29769\/revisions\/30115"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=29769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/categories?post=29769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/tags?post=29769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}