In our SEO Reality Show series , we\u2019ve been sharing the individual steps a partner agency took to help an artisan bakery improve their search visibility, capture quality web traffic, and convert site visitors into customers.<\/p>\n\n\n\n
Seven months have now passed since they started this journey, and we\u2019re happy to share with you the results of this hard work of the agency-client duo.<\/p>\n\n\n\n
Edelweiss is a small local bakery in Fort Lauderdale, Florida (U.S.) that makes a variety of freshly-baked goods, including traditional artisanal bread, European pastries, cafe items like soups and sandwiches, and more.<\/p>\n\n\n\n
They\u2019ve been in business for over 20 years, and though they are a popular location with locals, they struggled to attract the kind of organic search traffic online that they wanted.<\/p>\n\n\n\n
The agency partner helping Edelweiss Bakery with their SEO and site challenges is Why SEO Serious , an international SEO agency.<\/p>\n\n\n\n
This agency offers internet marketing services specializing in both SEO and analytic services. They work within modern frameworks to increase the growth of site traffic while assessing behavioral factors and daily monitoring.<\/p>\n\n\n\n
Edelweiss Bakery\u2019s primary challenges included a lack of online and offline orders, and lower than desired brand visibility online. These challenges were directly impacting their business.<\/p>\n\n\n\n
For this SEO Reality Show Series, we paired Edelweiss Bakery with Why SEO Serious agency so they could work together to resolve the technical and strategic issues preventing the bakery from getting the visibility and sales they wanted.<\/p>\n\n\n\n
The agency identified 3 key stages of optimization tactics that could help Edelweiss resolve their challenges and reach their objectives.<\/p>\n\n\n\n
Below is a high-level recap of what the agency did during each step of their strategic optimization process. For a deeper dive into each implementation step, we\u2019ve linked to the specific blog post that focuses on the agency\u2019s strategy and tactics.<\/p>\n\n\n\n
In part one of this series , we shared how the agency helped Edelweiss better understand who their online competitors really are. This was done by using online tools to identify top performers who were in the same industry and ranking for similar keywords.<\/p>\n\n\n\n
Competitor research not only helped the agency identify who the bakery\u2019s competitors were, but it also helped the bakery realize that their most significant online competitors were different from their local, offline competitors.<\/p>\n\n\n\n
In episode 2 of our series , the agency identified which keywords and pages helped competitor sites collect the most traffic and how backlinks contributed to driving that traffic.<\/p>\n\n\n\n
Their aim was to help Edelweiss build a strong backlink profile by getting more links to their site pages from other domains, increase their domain authority (DA) score and rank higher in the search results. The agency\u2019s strategy was to assess Edelweiss\u2019s link profile and look for new backlinking opportunities.<\/p>\n\n\n\n
Stage three of the agency\u2019s process was centered around improving the structure of Edelweiss\u2019 website. The goal was to ensure that every potential entry point was fully optimized to appeal to more users.<\/p>\n\n\n\n
The larger and wider the site structure, the more opportunities the bakery would have to appeal to their target audiences.<\/p>\n\n\n\n
To improve their site structure, the agency optimized the number sections on the bakery\u2019s website and provided more relevant content on the existing pages.<\/p>\n\n\n\n
To help Edelweiss attract the right visitors to their site, the agency focused on keyword research for the bakery\u2019s homepage.<\/p>\n\n\n\n
In collaboration with the bakery, they developed a finalized list of relevant, high-intent key phrases. This list of keywords was then used to help guide the bakery\u2019s homepage content as well as the meta title and meta description.<\/p>\n\n\n\n
To ensure that Edelweiss was not missing out on opportunities to improve their SEO ranking potential, the agency conducted an SEO audit.<\/p>\n\n\n\n
By analyzing the technical state of the bakery\u2019s website, the agency gained better insight into where Edelweiss\u2019 website was struggling beyond keywords and site structure and compiled a list of issues for the site\u2019s developer to address.<\/p>\n\n\n\n
With the previously compiled data thoroughly researched and carefully sorted through, the agency was able to apply these insights to update and optimize Edelweiss Bakery\u2019s homepage.<\/p>\n\n\n\n
They created a mockup of a new homepage that would appeal to all segments of the bakery\u2019s target audience while improving site performance on desktop and mobile.<\/p>\n\n\n\n
Tools the agency used to create a mockup of a new homepage design for Edelweiss\u2019 site:<\/p>\n\n\n\n
With the redesign of Edelweiss\u2019 homepage complete, the agency focused on creating a new meta title and meta description for their homepage to help improve their SERP ranking and increase their click-through rate.<\/p>\n\n\n\n
They used the findings from their earlier keyword research and paid close attention to search intent.<\/p>\n\n\n\n
Tool the agency used to create a strong meta title and meta description for the bakery\u2019s new home page:<\/p>\n\n\n\n
The final step in the agency\u2019s process to improve Edelweiss\u2019s online presence was to revamp their Google My Business (GMB) profile.<\/p>\n\n\n\n
The agency also looked for additional opportunities with online registries to help increase the bakery\u2019s reach and used an automated tool to submit the bakery\u2019s information to new registries, creating a more well-rounded digital presence.<\/p>\n\n\n\n
Tool the agency used to distribute the bakery\u2019s business data automatically to the most authoritative directories:<\/p>\n\n\n\n
With all the optimizations described above, the agency and Edelweiss have moved forward in their collaboration to start the bakery\u2019s blog.<\/p>\n\n\n\n
They built and finalized a full list of keywords and potential topics that could be valuable for their target audience.<\/p>\n\n\n\n
After selecting the most relevant and competitive content topics for Edelweiss\u2019 blog, the agency started building a keyword-optimized content marketing plan.<\/p>\n\n\n\n
Tools the agency used to turn topics into keyword opportunities, decide on a content deployment strategy and create a long-term content plan:<\/p>\n\n\n\n
The next step after determining blog topics and developing a content plan was choosing a blog theme.<\/p>\n\n\n\n
A blog\u2019s theme can play an important role in either keeping the reader on the page or compelling him to hit the exit button.<\/p>\n\n\n\n
The agency has already chosen the list of impactful topics and a website content plan. Now it\u2019s time to create content!<\/p>\n\n\n\n
In order to create not only engaging, but high-ranking content, the agency crafted a list of technical specifications for their inhouse copywriters to follow.<\/p>\n\n\n\n
Previously, the agency conducted a technical site audit of the bakery\u2019s homepage. They used a similar process to ensure the blog performs well in Google search.<\/p>\n\n\n\n
With all of the preparations in place, the agency was ready to create the content itself. To achieve their goals on deadline, they knew that outsourcing content writing was the best option.<\/p>\n\n\n\n
The bakery already had an existing ecommerce section before starting to work with the agency, but it was just a small section on the main page; there were no product cards or categories.<\/p>\n\n\n\n
The agency knew that to increase purchase potential, there needed to be a dedicated ecommerce page with the ability to view items by category and to add product cards for each item customers could purchase.<\/p>\n\n\n\n
Tools the agency used to revamp the bakery\u2019s ecommerce features in order to increase product visibility and online purchases:<\/p>\n\n\n\n
After the store section was designed and implemented, it was decided to apply an e\u0441ommerce analytics system to track and help grow sales on the bakery\u2019s website.<\/p>\n\n\n\n
The agency began setting up the necessary data and information inside the tools to get the most accurate results.<\/p>\n\n\n\n
Seven months is normally a realistic timeframe to evaluate results and see the impact of SEO optimizations. In the case of this collaboration between Why SEO Serious and Edelweiss, the first results appeared after 4 months\u2014when all technical and content improvements were implemented to their website main page. By that time organic traffic to the bakery website had already increased by 214%.<\/p>\n\n\n\n
In terms of tracking results within a 7 months time frame, the biggest challenge in this particular case was the implementation of improvements on a client\u2019s side.<\/p>\n\n\n\n
As a result of their work, both organic traffic and ranking positions improved for multiple keywords. The chart below shows the position distribution for the keywords Edelweiss wanted to rank for.<\/p>\n\n\n\n
Overall, the results thus far have been both positive and significant. We anticipate better performance for Edelweiss\u2019s website in terms of traffic growth and conversion to orders in a couple of months.<\/p>\n\n\n\n
We\u2019ve got great results for our SEO Reality Show\u2019s bakery, but we\u2019re not done! We\u2019ll show you soon how to track metrics over time and keep you updated on the bakery\u2019s metrics growth. Stay tuned!<\/p>\n\n\n\n
How to Check Website Traffic Website traffic is the lifeblood of many online businesses. But ho ..<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"
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