{"id":31012,"date":"2026-09-21T03:13:05","date_gmt":"2026-09-21T00:13:05","guid":{"rendered":"https:\/\/alienroad.com\/how-to-use-google-advertising-a-step-by-step-setup-for-2026\/"},"modified":"2026-09-21T03:13:05","modified_gmt":"2026-09-21T00:13:05","slug":"how-to-use-google-advertising-a-step-by-step-setup-for-2026","status":"publish","type":"post","link":"https:\/\/alienroad.com\/how-to-use-google-advertising-a-step-by-step-setup-for-2026\/","title":{"rendered":"Google Reklamlar\u0131ndan Nec\u0259 \u0130stifad\u0259 Etm\u0259li: 2026-c\u0131 il \u00fc\u00e7\u00fcn Add\u0131m-add\u0131m Qura\u015fd\u0131rma B\u0259l\u0259d\u00e7isi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Devrald\u0131\u011f\u0131m\u0131z hesablar\u0131n \u0259ks\u0259riyy\u0259ti pis optimalla\u015fd\u0131r\u0131lmam\u0131\u015fd\u0131. Onlar pis ba\u015flan\u0131lm\u0131\u015fd\u0131. Kims\u0259 platforman\u0131 a\u00e7\u0131b, t\u0259limatland\u0131r\u0131lm\u0131\u015f ax\u0131n\u0131 izl\u0259yib, b\u00fct\u00fcn standart parametrl\u0259ri q\u0259bul edib v\u0259 n\u0259tic\u0259d\u0259 \u015firk\u0259td\u0259 he\u00e7 kimin se\u00e7m\u0259y\u0259c\u0259yi terminl\u0259r\u0259 pul x\u0259rcl\u0259y\u0259n bir kampaniya il\u0259 qar\u015f\u0131la\u015f\u0131b. Google reklamlar\u0131ndan d\u00fczg\u00fcn istifad\u0259 etm\u0259yi \u00f6yr\u0259nm\u0259k, \u0259sas\u0259n ilk t\u0259\u0259ss\u00fcratdan \u0259vv\u0259l ba\u015f ver\u0259n q\u0131rx d\u0259qiq\u0259lik qura\u015fd\u0131rma prosesidir, \u00e7\u00fcnki orada verdiyiniz q\u0259rarlar sistemin n\u0259 \u00f6yr\u0259ndiyini v\u0259 buna g\u00f6r\u0259 d\u0259 b\u00fcdc\u0259nizl\u0259 aylarla n\u0259 ed\u0259c\u0259yini m\u00fc\u0259yy\u0259n edir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu b\u0259l\u0259d\u00e7i s\u0131f\u0131rdan ba\u015flad\u0131\u011f\u0131n\u0131z\u0131 v\u0259 ya qar\u0131\u015f\u0131q bir v\u0259ziyy\u0259ti yenid\u0259n qurdu\u011funuzu n\u0259z\u0259rd\u0259 tutur. O, yeni bir hesab\u0131 g\u00f6t\u00fcrd\u00fckd\u0259 istifad\u0259 etdiyimiz ard\u0131c\u0131ll\u0131\u011f\u0131 \u0259hat\u0259 edir: \u0259vv\u0259lc\u0259 izl\u0259m\u0259, sonra struktur, \u00fc\u00e7\u00fcnc\u00fc h\u0259d\u0259fl\u0259m\u0259, d\u00f6rd\u00fcnc\u00fc kreativ v\u0259 yaln\u0131z bundan sonra i\u015f\u0259salma. Birba\u015fa kampaniya yaratma\u011fa ke\u00e7m\u0259k, davaml\u0131 x\u0259rcl\u0259y\u0259n v\u0259 he\u00e7 bir faydal\u0131 m\u0259lumat verm\u0259y\u0259n bir hesab\u0131n \u0259n \u00e7ox yay\u0131lm\u0131\u015f s\u0259b\u0259bidir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/blog-ici\/ar-172-1-cacc9953.png\" alt=\"How to Use Google Advertising: A Step-by-Step Setup for 2026 \u2014 overview\" class=\"wp-image-31010\" width=\"800\" height=\"420\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Kampaniyalardan deyil, konversiya izl\u0259m\u0259d\u0259n ba\u015flay\u0131n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Platforma n\u0259tic\u0259l\u0259ri g\u00f6r\u0259 bilmirs\u0259, sonrak\u0131 he\u00e7 bir \u015fey i\u015fl\u0259mir. Bir d\u0259n\u0259 d\u0259 olsun reklam yazmazdan \u0259vv\u0259l, biznesiniz \u00fc\u00e7\u00fcn konversiyan\u0131n n\u0259 dem\u0259k oldu\u011funu m\u00fc\u0259yy\u0259n edin v\u0259 onun etibarl\u0131 \u015f\u0259kild\u0259 i\u015fl\u0259diyin\u0259 \u0259min olun. E-ticar\u0259t sayt\u0131 \u00fc\u00e7\u00fcn bu, \u00f6t\u00fcr\u00fcl\u0259n d\u0259y\u0259ri olan bir al\u0131\u015fd\u0131r. Xidm\u0259t biznesi \u00fc\u00e7\u00fcn bu, ad\u0259t\u0259n ixtisasl\u0131 forma g\u00f6nd\u0259ri\u015fi v\u0259 ya minimum m\u00fcdd\u0259td\u0259n \u00e7ox davam ed\u0259n telefon z\u0259ngidir v\u0259 &#8220;ixtisasl\u0131&#8221; s\u00f6z\u00fc vacibdir: \u0259g\u0259r forman\u0131z\u0131 spam v\u0259 i\u015f m\u00fcraci\u0259tl\u0259ri doldurursa, sistem h\u0259r ikisind\u0259n daha \u00e7oxunu \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn m\u0259mnuniyy\u0259tl\u0259 optimalla\u015fd\u0131racaq. M\u00fcmk\u00fcn olan yerd\u0259 server t\u0259r\u0259fi v\u0259 ya t\u0259kmill\u0259\u015fdirilmi\u015f \u00f6l\u00e7m\u0259ni qurun, h\u0259r bir konversiya h\u0259r\u0259k\u0259tini test g\u00f6nd\u0259ri\u015fi il\u0259 yoxlay\u0131n v\u0259 h\u0259r kampaniya m\u0259qs\u0259di \u00fc\u00e7\u00fcn yaln\u0131z bir \u0259sas h\u0259r\u0259k\u0259ti qeyd edin. \u00c7oxsayl\u0131 \u0259sas h\u0259r\u0259k\u0259tl\u0259r siqnal\u0131 b\u00f6l\u00fcr v\u0259 \u00f6yr\u0259nm\u0259ni l\u0259ngidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u0259m\u00e7inin analitika m\u00fclkiyy\u0259tinizi v\u0259 m\u0259hsul sat\u0131rs\u0131n\u0131zsa, ticar\u0259t lentinizi (merchant feed) birl\u0259\u015fdirin. Bunlar iste\u011fe ba\u011fl\u0131 \u0259lav\u0259l\u0259r deyil. Lent keyfiyy\u0259ti hans\u0131 al\u0131\u015f-veri\u015f s\u0259thl\u0259rinin g\u00f6st\u0259ril\u0259 bil\u0259c\u0259yini m\u00fc\u0259yy\u0259n edir v\u0259 \u00e7at\u0131\u015fmayan atributlar\u0131 olan bir lent, itirdiyinizd\u0259n x\u0259b\u0259riniz olmayan h\u0259rraclardan m\u0259hsullar\u0131 s\u0259ssizc\u0259 xaric edir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">H\u0259ddind\u0259n art\u0131q y\u00fckl\u0259m\u0259d\u0259n Google reklam hesab\u0131 strukturundan nec\u0259 istifad\u0259 etm\u0259li<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">H\u0259r \u015feyi t\u0259k a\u00e7ar s\u00f6zl\u00fc reklam qruplar\u0131na b\u00f6lm\u0259k v\u0259rdi\u015fi art\u0131q \u00f6z\u00fcn\u00fc do\u011frultmur. M\u00fcasir t\u0259klif verm\u0259 (bidding) konsolidasiya edilmi\u015f m\u0259lumatlarla daha yax\u015f\u0131 i\u015fl\u0259yir v\u0259 par\u00e7alanm\u0131\u015f hesab h\u0259r seqmenti ehtiyac duydu\u011fu h\u0259cmd\u0259n m\u0259hrum edir. Kampaniyalar\u0131 ayr\u0131 b\u00fcdc\u0259l\u0259r\u0259 v\u0259 ya ayr\u0131 t\u0259klifl\u0259r\u0259 ehtiyac\u0131 olan \u015feyl\u0259r \u0259traf\u0131nda qurun: f\u0259rqli m\u0259hsul x\u0259tl\u0259ri, f\u0259rqli marjalar, f\u0259rqli \u00f6lk\u0259l\u0259r v\u0259 ya dill\u0259r. Bir kampaniya daxilind\u0259 a\u00e7ar s\u00f6zl\u0259ri ortaq niyy\u0259t\u0259 g\u00f6r\u0259 qrupla\u015fd\u0131r\u0131n ki, bir reklam d\u0259sti onlar\u0131n ham\u0131s\u0131na d\u00fczg\u00fcn \u015f\u0259kild\u0259 m\u00fcraci\u0259t ed\u0259 bilsin.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/blog-ici\/ar-172-2-cacc9953.png\" alt=\"How to Use Google Advertising: A Step-by-Step Setup for 2026 \u2014 in practice\" class=\"wp-image-31011\" width=\"800\" height=\"420\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Brend terminl\u0259rinizi \u00f6z kampaniyan\u0131za ay\u0131r\u0131n. Brend v\u0259 brend olmayan terminl\u0259ri qar\u0131\u015fd\u0131rmaq qar\u0131\u015f\u0131q performans\u0131n\u0131z\u0131 \u015fi\u015firdir v\u0259 axtar\u0131\u015f\u0131n h\u0259qiq\u0259t\u0259n i\u015fl\u0259yib-i\u015fl\u0259m\u0259diyini gizl\u0259dir. Bu, m\u00f6vcud olan \u0259n asan hesabat t\u0259kmill\u0259\u015fdirm\u0259sidir v\u0259 c\u0259mi on d\u0259qiq\u0259 vaxt\u0131n\u0131z\u0131 al\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A\u00e7ar s\u00f6zl\u0259r, uy\u011funluq n\u00f6vl\u0259ri v\u0259 m\u0259nfi siyah\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rahat hiss etdiyinizd\u0259n daha dar ba\u015flay\u0131n. \u018fmin oldu\u011funuz terminl\u0259r \u00fc\u00e7\u00fcn ifad\u0259 v\u0259 d\u0259qiq uy\u011funluqdan istifad\u0259 edin, geni\u015f uy\u011funlu\u011fu is\u0259 konversiya m\u0259lumatlar\u0131 m\u00f6vcud olduqdan sonra t\u0259tbiq edin. Konversiya siqnal\u0131 olmayan geni\u015f uy\u011funluq, biznesinizin n\u0259 olmad\u0131\u011f\u0131n\u0131 k\u0259\u015ff etm\u0259yin bahal\u0131 bir yoludur. \u0130\u015f\u0259 ba\u015flamazdan \u0259vv\u0259l, sonra deyil, m\u0259nfi a\u00e7ar s\u00f6zl\u0259r siyah\u0131s\u0131 yarad\u0131n: i\u015f axtaranlar, pulsuz v\u0259 \u00f6z\u00fcn-et (DIY) axtaranlar, pul \u00f6d\u0259m\u0259k ist\u0259m\u0259diyiniz r\u0259qib adlar\u0131 v\u0259 satmad\u0131\u011f\u0131n\u0131z, lakin m\u0259hsulunuza yax\u0131n olan h\u0259r hans\u0131 bir \u015fey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sonra ilk iki ay \u0259rzind\u0259 axtar\u0131\u015f terminl\u0259ri hesabat\u0131n\u0131 h\u0259ft\u0259lik oxuma\u011fa s\u00f6z verin. H\u0259min hesabatda kommersiya oldu\u011funu d\u00fc\u015f\u00fcnd\u00fcy\u00fcn\u00fcz bir terminin \u0259slind\u0259 ev tap\u015f\u0131r\u0131\u011f\u0131 ed\u0259n t\u0259l\u0259b\u0259l\u0259r oldu\u011funu \u00f6yr\u0259nirsiniz. \u018flav\u0259 etdiyiniz h\u0259r bir m\u0259nfi termin n\u0259tic\u0259ni yax\u015f\u0131la\u015fd\u0131r\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A\u00e7\u0131l\u0131\u015f s\u0259hif\u0259l\u0259ri t\u0259klifl\u0259rd\u0259n daha \u00e7ox \u015fey\u0259 q\u0259rar verir<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Reklam bir \u015fey v\u0259d edir v\u0259 a\u00e7\u0131l\u0131\u015f s\u0259hif\u0259si ya onu bir ne\u00e7\u0259 saniy\u0259 \u0259rzind\u0259 t\u0259qdim edir, ya da klik bo\u015fa gedir. Trafiki ana s\u0259hif\u0259niz\u0259 deyil, x\u00fcsusi sor\u011fuya uy\u011fun g\u0259l\u0259n s\u0259hif\u0259y\u0259 y\u00f6nl\u0259ndirin. S\u0259hif\u0259d\u0259 t\u0259klif g\u00f6r\u00fcn\u0259n yerd\u0259 olmal\u0131, bir ayd\u0131n h\u0259r\u0259k\u0259t \u00e7a\u011f\u0131r\u0131\u015f\u0131, real \u015firk\u0259t oldu\u011funuzun s\u00fcbutu v\u0259 birinin h\u0259qiq\u0259t\u0259n doldura bil\u0259c\u0259yi q\u0259d\u0259r q\u0131sa bir forma olmal\u0131d\u0131r. Biz h\u0259r reklam qrupunun y\u00f6nl\u0259ndirdiyi s\u0259hif\u0259ni d\u0259yi\u015fm\u0259kd\u0259n ba\u015fqa he\u00e7 n\u0259 etm\u0259d\u0259n hesablar\u0131 g\u0259lirsiz v\u0259ziyy\u0259td\u0259n g\u0259lirli v\u0259ziyy\u0259t\u0259 g\u0259tirmi\u015fik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampaniyan\u0131n x\u0259rcl\u0259m\u0259sin\u0259 icaz\u0259 verm\u0259zd\u0259n \u0259vv\u0259l q\u0131sa bir yoxlama siyah\u0131s\u0131:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u0259r bir konversiya h\u0259r\u0259k\u0259ti canl\u0131 g\u00f6nd\u0259ri\u015fl\u0259 s\u0131naqdan ke\u00e7irilib v\u0259 interfeysd\u0259 t\u0259sdiql\u0259nib.<\/li>\n<li>M\u0259kan h\u0259d\u0259fl\u0259m\u0259si, h\u0259qiq\u0259t\u0259n uzaqdan al\u0131c\u0131lara xidm\u0259t etmirsinizs\u0259, b\u00f6lg\u0259nizd\u0259ki mara\u011fa deyil, m\u00f6vcudlu\u011fa t\u0259yin edilib.<\/li>\n<li>M\u0259nfi a\u00e7ar s\u00f6zl\u0259r siyah\u0131s\u0131, ist\u0259m\u0259diyiniz brend terminl\u0259ri d\u0259 daxil olmaqla, kampaniya v\u0259 ya hesab s\u0259viyy\u0259sind\u0259 t\u0259tbiq edilib.<\/li>\n<li>B\u00fcdc\u0259l\u0259r v\u0259 t\u0259klif strategiyas\u0131 sahib oldu\u011funuz m\u0259lumatlara uy\u011funla\u015fd\u0131r\u0131l\u0131b: konversiyalar az olduqda \u0259l il\u0259 v\u0259 ya klikl\u0259ri maksimuma \u00e7atd\u0131rma, h\u0259cm d\u0259st\u0259kl\u0259dikd\u0259 is\u0259 d\u0259y\u0259r\u0259 \u0259saslanan t\u0259klif verm\u0259.<\/li>\n<li>Reklam geni\u015fl\u0259ndirm\u0259l\u0259ri v\u0259 aktivl\u0259ri doldurulub, \u00e7\u00fcnki istifad\u0259 olunmam\u0131\u015f aktiv yuvalar\u0131 \u0259ld\u0259n verdiyiniz pulsuz da\u015f\u0131nmaz \u0259mlakd\u0131r.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130\u015f\u0259 sal\u0131nd\u0131qdan sonrak\u0131 ilk ay<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google reklamlar\u0131ndan nec\u0259 istifad\u0259 etm\u0259yi \u00f6yr\u0259nm\u0259yin \u0259n \u00e7\u0259tin hiss\u0259si budur: h\u0259r g\u00fcn n\u0259l\u0259ris\u0259 d\u0259yi\u015fm\u0259k ist\u0259yin\u0259 qar\u015f\u0131 durun. T\u0259klif sisteml\u0259ri \u00f6yr\u0259nm\u0259k \u00fc\u00e7\u00fcn sabit bir d\u00f6vr\u0259 ehtiyac duyur v\u0259 h\u0259r bir \u0259h\u0259miyy\u0259tli d\u00fcz\u0259li\u015f bu prosesi s\u0131f\u0131rlay\u0131r. Bunun \u0259v\u0259zin\u0259 h\u0259ft\u0259lik bir ritm t\u0259yin edin: axtar\u0131\u015f terminl\u0259rinin n\u0259z\u0259rd\u0259n ke\u00e7irilm\u0259si, m\u0259nfi \u0259lav\u0259l\u0259r, b\u00fcdc\u0259nin gedi\u015fat\u0131n\u0131n yoxlan\u0131lmas\u0131 v\u0259 hesablanan konversiyalar\u0131n ist\u0259diyiniz konversiyalar olub-olmad\u0131\u011f\u0131na bax\u0131\u015f. Bir \u015feyin a\u00e7\u0131q-a\u015fkar xarab oldu\u011fu hallar istisna olmaqla, t\u0259klif strategiyas\u0131na toxunmay\u0131n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00f6rd\u00fcnc\u00fc h\u0259ft\u0259y\u0259 yax\u0131n real q\u0259rarlar verm\u0259k \u00fc\u00e7\u00fcn kifay\u0259t q\u0259d\u0259r m\u0259lumat\u0131n\u0131z olacaq. \u018fh\u0259miyy\u0259tli d\u0259r\u0259c\u0259d\u0259 x\u0259rcl\u0259y\u0259n v\u0259 he\u00e7 bir n\u0259tic\u0259 verm\u0259y\u0259n reklam qruplar\u0131n\u0131 dayand\u0131r\u0131n. B\u00fcdc\u0259ni konversiya g\u0259tir\u0259n istiqam\u0259t\u0259 y\u00f6n\u0259ldin. \u0130ndi onu idar\u0259 ed\u0259c\u0259k siqnal oldu\u011fu \u00fc\u00e7\u00fcn \u0259n g\u00fccl\u00fc reklam qrupunuza geni\u015f uy\u011funlu\u011fu \u0259lav\u0259 etm\u0259yi d\u00fc\u015f\u00fcn\u00fcn. Bu, Google reklamlar\u0131ndan nec\u0259 istifad\u0259 etm\u0259yi bilm\u0259yin qura\u015fd\u0131rma mexanikas\u0131ndan m\u00fchakim\u0259y\u0259 ke\u00e7diyi v\u0259 uzunm\u00fcdd\u0259tli qazanclar\u0131n \u0259ks\u0259riyy\u0259tinin \u0259slind\u0259 g\u0259ldiyi m\u0259qamd\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u018fg\u0259r bundan bir n\u0259tic\u0259 \u00e7\u0131xaracaqs\u0131n\u0131zsa, bu olsun: platforma sizin icaz\u0259 verdiyiniz q\u0259d\u0259r pulu, s\u0259ri\u015ft\u0259li \u015f\u0259kild\u0259, y\u00f6n\u0259ltdiyiniz istiqam\u0259td\u0259 x\u0259rcl\u0259y\u0259c\u0259k. Sizin i\u015finiz onu diqq\u0259tl\u0259 y\u00f6n\u0259ltm\u0259k v\u0259 sonra d\u00fcr\u00fcst \u015f\u0259kild\u0259 \u00f6l\u00e7m\u0259kdir. Qalan h\u0259r \u015fey t\u0259kmill\u0259\u015fdirm\u0259dir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Oxuma\u011fa davam edin:<\/strong> <a href=\"https:\/\/alienroad.com\/services\/google-advertising\/\">Google Advertising<\/a> \u00b7 <a href=\"https:\/\/alienroad.com\/category\/advertising\/\">Advertising<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2026-c\u0131 ild\u0259 Google reklamlar\u0131ndan istifad\u0259y\u0259 dair praktiki b\u0259l\u0259d\u00e7i: hesab strukturu, konversiya izl\u0259m\u0259, ilk kampaniyalar v\u0259 b\u00fcdc\u0259 itkisinin qar\u015f\u0131s\u0131n\u0131 alan yoxlamalar.<\/p>\n","protected":false},"author":0,"featured_media":31013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-31012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/comments?post=31012"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/31013"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=31012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/categories?post=31012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/tags?post=31012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}