Elektron ticar\u0259t art\u0131m\u0131: Qlobal R\u0259q\u0259msal Al\u0131\u015f-veri\u015f Performans\u0131 Hesabat\u0131 Mobil proqramlar, veb v\u0259 mobil internetd\u0259n qlobal data il\u0259 qlobal onlayn al\u0131\u015f-veri\u015f m\u0259nz\u0259r\u0259sini k\u0259\u015ff edin.<\/p>\n\n\n\n
2020-ci il t\u0259hsild\u0259n tutmu\u015f onlayn muzey turlar\u0131na v\u0259 teatr tama\u015falar\u0131na kimi h\u0259yat\u0131m\u0131z\u0131n qa\u00e7\u0131lmaz r\u0259q\u0259msalla\u015fmas\u0131 haqq\u0131nda s\u00f6hb\u0259tl\u0259rl\u0259 dolu idi. Onlayn \u0259rzaq al\u0131\u015f-veri\u015fi etm\u0259yi he\u00e7 d\u00fc\u015f\u00fcnm\u0259y\u0259n v\u0259 ya onlayn geyim alma\u011f\u0131 a\u011flas\u0131\u011fmaz hesab ed\u0259n insanlar da daxil olmaqla bir \u00e7ox ilkl\u0259r d\u0259 var idi. Bel\u0259likl\u0259, t\u0259bii ki, \u201ct\u0259l\u0259b \u015foku\u201d \u2013 misli g\u00f6r\u00fcnm\u0259mi\u015f r\u0259q\u0259msal al\u0131\u015f art\u0131m\u0131 al\u0131\u015f-veri\u015f kimi g\u00fcnd\u0259lik f\u0259aliyy\u0259tl\u0259r\u0259 \u0259n b\u00f6y\u00fck t\u0259sir g\u00f6st\u0259rdi.<\/p>\n\n\n\n
Bu davran\u0131\u015f d\u0259yi\u015fikliyi onsuz da inki\u015faf ed\u0259n e-ticar\u0259t bazar\u0131na \u00e7ox t\u0259sir etdi, \u00e7\u00fcnki k\u0259rpic v\u0259 minaatan ma\u011fazalar aylarla ba\u011fland\u0131 (v\u0259 b\u0259zil\u0259ri h\u0259l\u0259 d\u0259). Bununla bel\u0259, b\u00fct\u00fcn d\u00fcnyada e-ticar\u0259t bazar\u0131n\u0131n illik m\u00fcqayis\u0259d\u0259 (YY) c\u0259mi 16,5% geni\u015fl\u0259n\u0259c\u0259yi t\u0259xmin edilir \u0259vv\u0259lki d\u00f6vr \u0259vv\u0259lki d\u00f6vr \u0259vv\u0259lki d\u00f6vrl\u0259rd\u0259n \u0259vv\u0259lki \u0259vv\u0259lki d\u00f6vrl\u0259rd\u0259n daha a\u015fa\u011f\u0131 art\u0131m tempidir.<\/p>\n\n\n\n
\u0130nternet\u0259 bir q\u0259d\u0259r m\u0259cburi ke\u00e7idl\u0259 tendensiya ili\u015fib qal\u0131b v\u0259 yeni r\u0259q\u0259msal m\u00fc\u015ft\u0259ril\u0259rin ax\u0131n\u0131 n\u0259inki b\u0259zi p\u0259rak\u0259nd\u0259 sat\u0131\u015f sektorlar\u0131nda \u0259vv\u0259lki ilin g\u00f6st\u0259ricil\u0259rini \u00fcst\u0259l\u0259y\u0259n g\u00f6r\u00fcnm\u0259mi\u015f istehlak x\u0259rcl\u0259rin\u0259, h\u0259m d\u0259 yeni onlayn al\u0131\u015f-veri\u015f ed\u0259nl\u0259rin diqq\u0259ti \u00fc\u00e7\u00fcn \u0259n \u015fidd\u0259tli r\u0259qab\u0259t\u0259 s\u0259b\u0259b oldu.<\/p>\n\n\n\n
Pandemiyan\u0131n r\u0259q\u0259msal al\u0131\u015f-veri\u015f performans\u0131na nec\u0259 t\u0259sir etdiyini v\u0259 2020-ci ild\u0259 bu \u201cyeni normal\u201d\u0131n \u0259n b\u00f6y\u00fck qalibl\u0259rinin kiml\u0259r oldu\u011funu daha d\u0259rind\u0259n ara\u015fd\u0131rma\u011f\u0131 h\u0259d\u0259fl\u0259diyimiz m\u0259hz budur.<\/p>\n\n\n\n
H\u0259rt\u0259r\u0259fli e-ticar\u0259t land\u015faft m\u0259lumatlar\u0131n\u0131 toplamaq \u00fc\u00e7\u00fcn Alien Road mobil k\u0259\u015ffiyyat provayderi Apptopia il\u0259 \u0259m\u0259kda\u015fl\u0131q ed\u0259r\u0259k 2020-ci ilin \u0259n yax\u015f\u0131 onlayn al\u0131\u015f-veri\u015f brendl\u0259rini m\u00fc\u0259yy\u0259n etm\u0259k \u00fc\u00e7\u00fcn veb v\u0259 mobil proqramlar haqq\u0131nda m\u0259lumat toplad\u0131.<\/p>\n\n\n\n
Apptopia iOS Apple Store (qlobal) v\u0259 Google Play (qlobal, \u00c7in istisna olmaqla) \u00fczr\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n 7 milyondan \u00e7ox proqram\u0131n t\u0259hlili \u0259sas\u0131nda t\u0259tbiq performans t\u0259xminl\u0259rini t\u0259qdim edib.<\/p>\n\n\n\n
Alien Road, R\u0259qab\u0259tli K\u0259\u015ffiyyat \u0259lav\u0259sind\u0259n \u0259ld\u0259 edil\u0259n m\u0259lumatlar \u0259sas\u0131nda bir ne\u00e7\u0259 kateqoriya \u00fczr\u0259 d\u00fcnyan\u0131n \u0259n \u00e7ox ziyar\u0259t edil\u0259n 1000 e-ticar\u0259t veb-sayt\u0131n\u0131n trafik m\u0259lumatlar\u0131ndan istifad\u0259 etdi.<\/p>\n\n\n\n
B\u0259zi bax\u0131mdan, onlayn al\u0131\u015f-veri\u015f davran\u0131\u015f\u0131 oflayn rejimd\u0259n f\u0259rql\u0259nmir \u2014 insanlar minimum s\u0259yl\u0259 bir yerd\u0259 \u0259n yax\u015f\u0131 t\u0259klifl\u0259ri v\u0259 m\u0259hsullar\u0131 tapma\u011fa k\u00f6m\u0259k ed\u0259n yerl\u0259ri v\u0259 platformalar\u0131 sevirl\u0259r.<\/p>\n\n\n\n
R\u0259q\u0259msal bax\u0131mdan bel\u0259, b\u00f6y\u00fck boks\u00e7ular daha ki\u00e7ik t\u0259k brendli e-ticar\u0259t\u00e7il\u0259r \u00fcz\u0259rind\u0259 \u0259h\u0259miyy\u0259tli r\u0259qab\u0259t \u00fcst\u00fcnl\u00fcy\u00fcn\u0259 malik idil\u0259r.<\/p>\n\n\n\n
\u00dcmumi kateqoriya proqram datas\u0131n\u0131 (orta ayl\u0131q aktiv istifad\u0259\u00e7il\u0259r) v\u0259 Masa\u00fcst\u00fc v\u0259 Mobil veb datas\u0131n\u0131 (orta ayl\u0131q unikal ziyar\u0259t\u00e7i) birl\u0259\u015fdirir<\/p>\n\n\n\n
Al\u0131\u015f-veri\u015f t\u0259cr\u00fcb\u0259si infrastrukturuna v\u0259 da\u015f\u0131nma rahatl\u0131\u011f\u0131na (Amazon Prime d\u00fc\u015f\u00fcn\u00fcn) b\u00f6y\u00fck s\u0259rmay\u0259l\u0259ri m\u00f6vcud geni\u015f \u00e7e\u015fidli m\u0259hsullarla (\u0259rzaq m\u0259hsullar\u0131ndan tutmu\u015f \u0259n son PS 5-\u0259 q\u0259d\u0259r) birl\u0259\u015fdirin v\u0259 karantin al\u0131c\u0131s\u0131n\u0131n b\u00fct\u00fcn ehtiyaclar\u0131n\u0131 \u0259hat\u0259 ed\u0259n son super platforma \u0259ld\u0259 ed\u0259c\u0259ksiniz. .<\/p>\n\n\n\n
Amazon h\u0259m internetd\u0259, h\u0259m d\u0259 mobil proqram vasit\u0259sil\u0259 qlobal onlayn al\u0131\u015f-veri\u015f bazar\u0131nda tamamil\u0259 dominantl\u0131q etdi. Walmart v\u0259 AliExpress kimi \u015firk\u0259tl\u0259r, \u0259lb\u0259tt\u0259 ki, onlayn al\u0131\u015f-veri\u015f ed\u0259nl\u0259r \u00fc\u00e7\u00fcn \u0259n \u00e7ox ziyar\u0259t edil\u0259n 10 p\u0259rak\u0259nd\u0259 sat\u0131\u015f platformas\u0131nda y\u00fcks\u0259k m\u00f6vqel\u0259r\u0259 sahib oldular.<\/p>\n\n\n\n
Siyah\u0131ya daxil olan yegan\u0259 t\u0259k brendli p\u0259rak\u0259nd\u0259 sat\u0131c\u0131lar Samsung v\u0259 Apple-d\u0131r \u2013 Amazon v\u0259 Walmart il\u0259 m\u00fcqayis\u0259d\u0259 brend yax\u0131nl\u0131\u011f\u0131 m\u0259hsul \u00e7e\u015fidinin \u00e7at\u0131\u015fmazl\u0131\u011f\u0131n\u0131 t\u0259\u015fkil ed\u0259n iki r\u0259qibsiz texnologiya \u015firk\u0259ti.<\/p>\n\n\n\n
Bu \u00fcmumi super-ma\u011faza tendensiyas\u0131 \u00fc\u00e7\u00fcn yegan\u0259 istisna, C2C (istehlak\u00e7\u0131dan istehlak\u00e7\u0131ya) bazar platformas\u0131 olan eBay-dir. R\u0259q\u0259msal istehlak\u00e7\u0131lar\u0131n pandemiya zaman\u0131 ba\u015fqa yerd\u0259 tapmaq m\u00fcmk\u00fcn olmayan mallar\u0131n axtar\u0131\u015f\u0131na v\u0259 i\u015f, t\u0259hsil v\u0259 istirah\u0259t \u00fc\u00e7\u00fcn vahid m\u0259kana \u00e7evrilmi\u015f evl\u0259ri s\u00f6km\u0259k \u00fc\u00e7\u00fcn getdiyi yer budur.<\/p>\n\n\n\n
T\u0259tbiql\u0259r al\u0259mind\u0259, proqram y\u00fckl\u0259m\u0259l\u0259ri haqq\u0131nda dan\u0131\u015fark\u0259n, biz xalis yeni proqram qura\u015fd\u0131rmalar\u0131n\u0131 v\u0259 ya yeni istifad\u0259\u00e7il\u0259ri n\u0259z\u0259rd\u0259 tuturuq. Bel\u0259likl\u0259, y\u00fckl\u0259m\u0259l\u0259r ad\u0259t\u0259n brendin d\u00f6n\u00fc\u015f\u00fcml\u0259rl\u0259 ba\u011fl\u0131 nec\u0259 davrand\u0131\u011f\u0131n\u0131 \u0259ks etdirir, \u00e7\u00fcnki proqram\u0131 endir\u0259n istifad\u0259\u00e7i al\u0131\u015f hunisi boyunca kifay\u0259t q\u0259d\u0259r uzaqdad\u0131r.<\/p>\n\n\n\n
Budur, 2020-ci ild\u0259 d\u00fcnya \u00fczr\u0259 \u0259n \u00e7ox yeni t\u0259tbiq istifad\u0259\u00e7i ax\u0131n\u0131na malik olan 10 \u0259n yax\u015f\u0131 brend:<\/p>\n\n\n\n
Amazon burada a\u015fkar qalib olsa da, maraql\u0131s\u0131 odur ki, bu kateqoriyadak\u0131 qlobal liderl\u0259rin \u0259ks\u0259riyy\u0259ti fiziki yeri olmayan tam onlayn platformalard\u0131r.<\/p>\n\n\n\n
Bununla bel\u0259, Amazon, SHEIN, WISH v\u0259 AliExpress-i h\u0259qiq\u0259t\u0259n qlobal platformalar hesab etm\u0259k olarsa, b\u0259zi brendl\u0259r C\u0259nub-\u015e\u0259rqi Asiyada Shopee v\u0259 Lazada, Hindistanda Flipkart v\u0259 \u00c7ind\u0259 Pinduoduo v\u0259 Taobao-nun performans\u0131 il\u0259 daha \u00e7ox m\u0259kana xasd\u0131r.<\/p>\n\n\n\n
R\u0259q\u0259ml\u0259ri daha d\u0259rind\u0259n ara\u015fd\u0131raraq, biz b\u00fct\u00fcn d\u00fcnyada YoY al\u0131\u015f-veri\u015f proqram\u0131n\u0131n y\u00fckl\u0259m\u0259 dinamikas\u0131na daha yax\u0131ndan n\u0259z\u0259r sala bil\u0259rik:<\/p>\n\n\n\n
\u00dcmumi y\u00fckl\u0259m\u0259 art\u0131m\u0131 t\u0259xmin\u0259n 17% t\u0259\u015fkil edir. Proqram y\u00fckl\u0259m\u0259l\u0259rinin milyardlarla hesabland\u0131\u011f\u0131n\u0131 n\u0259z\u0259r\u0259 alsaq, biz sat\u0131n alma\u011fa haz\u0131r olan milyonlarla yeni istehlak\u00e7\u0131dan dan\u0131\u015f\u0131r\u0131q.<\/p>\n\n\n\n
2020-ci ilin r\u00fcbl\u00fck r\u0259q\u0259ml\u0259rin\u0259 n\u0259z\u0259r salsaq, iqtisadiyyatlar\u0131 v\u0259 k\u0259rpic biznesl\u0259rini yenid\u0259n a\u00e7maq \u00fc\u00e7\u00fcn b\u0259zi s\u0259yl\u0259r\u0259 baxmayaraq, r\u0259q\u0259msal p\u0259rak\u0259nd\u0259 sat\u0131\u015f h\u0259ll\u0259rin\u0259 artan mara\u011f\u0131 g\u00f6r\u0259 bil\u0259rik.<\/p>\n\n\n\n
T\u0259tbiq d\u00fcnyas\u0131nda oldu\u011fu kimi, internetd\u0259 d\u0259 (h\u0259m masa\u00fcst\u00fc, h\u0259m d\u0259 mobil) Amazon planetin m\u00fctl\u0259q \u0259n b\u00f6y\u00fck e-ticar\u0259t sayt\u0131d\u0131r.Onun regional domenl\u0259rind\u0259n b\u0259zil\u0259ri (AB\u015e, Yaponiya, Almaniya, B\u00f6y\u00fck Britaniya) qlobal miqyasda \u0259n \u00e7ox ziyar\u0259t edil\u0259n ilk 10 e-ticar\u0259t veb-sayt\u0131nda d\u00f6rd yeri tutur.<\/p>\n\n\n\n
\u00dcmumilikd\u0259 Amazon saytlar\u0131 ilk 10-luqda qlobal trafikin t\u0259xmin\u0259n 60%-ni t\u0259\u015fkil edir. Bel\u0259likl\u0259, burada h\u0259r hans\u0131 r\u0259qab\u0259td\u0259n ciddi dan\u0131\u015fa bilm\u0259rik. Yen\u0259 d\u0259 ilk 5-\u0259 baxsaq, Yaponiyada yerl\u0259\u015f\u0259n Rakuten v\u0259 AB\u015e-da yerl\u0259\u015f\u0259n eBay Amazon il\u0259 yar\u0131\u015f\u0131 davam etdirm\u0259yi bacaran yegan\u0259 iki markad\u0131r.<\/p>\n\n\n\n
\u018fvv\u0259lki trafik n\u00f6mr\u0259l\u0259rini m\u00fcqayis\u0259 ed\u0259n Walmart, Samsung v\u0259 Aliexpress h\u0259tta b\u0259zi onlayn auditoriyas\u0131n\u0131 itirdi. Bununla bel\u0259, bir \u00e7ox insan\u0131n m\u00fcnt\u0259z\u0259m olaraq onlayn al\u0131\u015f-veri\u015f\u0259 \u00fcst\u00fcnl\u00fck verm\u0259si v\u0259 bel\u0259likl\u0259, t\u0259tbiql\u0259r\u0259 daha b\u00f6y\u00fck m\u0259rcl\u0259r etm\u0259si il\u0259 bu azalma onlar\u0131n mobil t\u0259tbiql\u0259rinin geni\u015fl\u0259n\u0259n istifad\u0259\u00e7i bazas\u0131 il\u0259 izah oluna bil\u0259r.<\/p>\n\n\n\n
\u018fn bariz e-ticar\u0259t qalibimiz Amazon h\u0259m d\u0259 \u0259n yax\u0131n r\u0259qibi eBay-d\u0259n dem\u0259k olar ki, be\u015f d\u0259f\u0259 \u00e7ox trafikl\u0259 AB\u015e bazar\u0131nda g\u00fccl\u00fc m\u00f6vqeyini qoruyur. Onsuz da n\u0259h\u0259ng statusuna baxmayaraq, Amazon, trafiki dem\u0259k olar ki, 24% artaraq, bazardan daha y\u00fcks\u0259k s\u00fcr\u0259tl\u0259 (16,3%) b\u00f6y\u00fcd\u00fc.<\/p>\n\n\n\n
Etsy v\u0259 Wayfair-in izl\u0259yicil\u0259rinin say\u0131 \u0259n y\u00fcks\u0259k s\u00fcr\u0259tl\u0259 artd\u0131, sayt ziyar\u0259t\u00e7il\u0259rinin illik ax\u0131n\u0131 m\u00fcvafiq olaraq 32% v\u0259 38%-\u0259 \u00e7atd\u0131.<\/p>\n\n\n\n
\u0130stehlak\u00e7\u0131 t\u0259l\u0259bat\u0131n\u0131n artmas\u0131 g\u00fcn kimi ayd\u0131n olsa da, biz yeni yaranan auditoriyan\u0131 bu \u0259n yax\u015f\u0131 p\u0259rak\u0259nd\u0259 sat\u0131\u015f\u00e7\u0131lara hans\u0131 kanallar\u0131n g\u0259tirdiyini ara\u015fd\u0131rma\u011f\u0131 laz\u0131m bildik.<\/p>\n\n\n\n
Kanal dinamikas\u0131ndan tutmu\u015f trafik m\u0259nb\u0259l\u0259ri \u00fczr\u0259 faktiki kanal b\u00f6lg\u00fcs\u00fcn\u0259 q\u0259d\u0259r, s\u0259nayenin \u0259n yax\u015f\u0131 t\u0259cr\u00fcb\u0259l\u0259rini izl\u0259m\u0259y\u0259 \u00e7al\u0131\u015fark\u0259n bu anlay\u0131\u015flar \u0259v\u0259zolunmazd\u0131r.<\/p>\n\n\n\n
Bel\u0259likl\u0259, \u00fcmumi e-ticar\u0259t bazar\u0131 m\u0259lumatlar\u0131na v\u0259 AB\u015e-\u0131n \u0259n yax\u015f\u0131 5 elektron ticar\u0259t sayt\u0131 m\u0259lumatlar\u0131na \u0259saslanaraq, bu seqment \u00fc\u00e7\u00fcn \u0259n yax\u015f\u0131 trafik s\u00fcr\u00fcc\u00fcl\u0259ri il\u0259 n\u0259 ba\u015f verdiyini g\u00f6r\u0259k:<\/p>\n\n\n\n
Burada qlobal v\u0259 AB\u015e trafik m\u0259lumatlar\u0131n\u0131 ay\u0131rmaq \u00fc\u00e7\u00fcn he\u00e7 bir s\u0259b\u0259b yoxdur, \u00e7\u00fcnki trafik m\u0259nb\u0259yi tendensiyalar\u0131 b\u00fct\u00fcn bazarda ard\u0131c\u0131ld\u0131r.<\/p>\n\n\n\n
2020-ci ild\u0259 birba\u015fa trafik bazardak\u0131 \u00fcmumi veb sayt trafikinin dem\u0259k olar ki, 50%-n\u0259 cavabdeh idi. Bu o dem\u0259kdir ki, brend m\u0259lumatl\u0131l\u0131\u011f\u0131 v\u0259 saxlanmas\u0131 e-ticar\u0259tin b\u00f6y\u00fcm\u0259si \u00fc\u00e7\u00fcn onu yaradan v\u0259 ya s\u0131nd\u0131ran amill\u0259rdir.<\/p>\n\n\n\n
Sonrak\u0131 s\u0131rada Axtar\u0131\u015f g\u0259lir, trafikin \u00fc\u00e7d\u0259 biri axtar\u0131\u015f motorlar\u0131ndan g\u0259lir, ondan sonra Referral 14% t\u0259\u015fkil edir. Sosial media \u0259n\u0259n\u0259vi olaraq e-ticar\u0259t saytlar\u0131na \u0259n az ziyar\u0259t\u00e7i g\u0259tirdi v\u0259 b\u00fct\u00fcn trafikin yaln\u0131z 2,4%-ni yarad\u0131b.<\/p>\n\n\n\n
Sosial trafik s\u00fcr\u00fcc\u00fcs\u00fc kimi \u0259h\u0259miyy\u0259tini 30% art\u0131rd\u0131. M\u00fc\u015ft\u0259ri d\u0259st\u0259yi v\u0259 onlayn al\u0131\u015f-veri\u015f t\u0259cr\u00fcb\u0259si il\u0259 sosial media hesablar\u0131 istehlak\u00e7\u0131lar \u00fc\u00e7\u00fcn real al\u0131\u015f-veri\u015f\u0259 yax\u0131n hissl\u0259ri t\u0259min etdi. \u00dcst\u0259lik, Instagram kimi b\u0259zi sosial media platformalar\u0131 \u201cMa\u011faza\u201d ni\u015fan\u0131 kimi ani al\u0131\u015f-veri\u015f h\u0259ll\u0259rini t\u0259tbiq ed\u0259r\u0259k, al\u0131\u015fa haz\u0131r yeni istifad\u0259\u00e7il\u0259rin ax\u0131n\u0131ndan yararlanma\u011fa q\u0259rar verdi.<\/p>\n\n\n\n
Axtar\u0131\u015fdan g\u0259l\u0259n trafikd\u0259 c\u00fczi 7% azalma da m\u00fc\u015fahid\u0259 ed\u0259 bil\u0259rik. Daha \u00e7ox biznesin \u0259m\u0259liyyatlar\u0131n\u0131 v\u0259 sat\u0131\u015flar\u0131n\u0131 onlayn ke\u00e7irm\u0259si il\u0259 r\u0259qab\u0259t k\u0259skin \u015f\u0259kild\u0259 artd\u0131 v\u0259 bu, ba\u015fa d\u00fc\u015f\u00fcl\u0259n \u015f\u0259kild\u0259 \u0259n b\u00f6y\u00fck trafik n\u00f6mr\u0259l\u0259rin\u0259 cavabdeh olan y\u00fcks\u0259k reytinql\u0259r u\u011frunda r\u0259qab\u0259ti \u00e7\u0259tinl\u0259\u015fdirir.<\/p>\n\n\n\n
E-ticar\u0259t marketinqi \u00fc\u00e7\u00fcn inki\u015faf etm\u0259kd\u0259 olan y\u00fcks\u0259k t\u0259sirli b\u00f6y\u00fcm\u0259 kanallar\u0131 haqq\u0131nda ekspert proqnozlar\u0131 \u00fc\u00e7\u00fcn bu bloq yaz\u0131s\u0131n\u0131 oxudu\u011funuzdan \u0259min olun.<\/p>\n\n\n\n
\u0130ntriqa saxlamadan, \u0130ndi Al, Sonra \u00d6d\u0259 platformalar\u0131 dig\u0259r bazar seqmentl\u0259ri il\u0259 m\u00fcqayis\u0259d\u0259 \u0259n y\u00fcks\u0259k art\u0131m templ\u0259rini ya\u015fad\u0131.<\/p>\n\n\n\n
Prinsipc\u0259, \u0130ndi Al, Sonra \u00d6d\u0259 t\u0259tbiqi v\u0259 ya sayt\u0131 d\u0259qiq dedikl\u0259rini t\u0259klif edir \u2014 bir d\u0259f\u0259y\u0259 b\u00f6y\u00fck \u00f6d\u0259ni\u015f etm\u0259k \u0259v\u0259zin\u0259, hiss\u0259-hiss\u0259 \u00f6d\u0259m\u0259 se\u00e7imi il\u0259 sat\u0131n al\u0131n. Pandemiya, yard\u0131m paketin\u0259 baxmayaraq, istehlak\u00e7\u0131 inam\u0131na a\u00e7\u0131q \u015f\u0259kild\u0259 t\u0259sir etdi v\u0259 i\u015f\/iqtisadi sabitliyi a\u015fa\u011f\u0131 sald\u0131 v\u0259 bu c\u00fcr h\u0259ll\u0259r \u00fc\u00e7\u00fcn \u0259n yax\u015f\u0131 ay v\u0259 r\u00fcbl\u0259r\u0259 s\u0259b\u0259b oldu.<\/p>\n\n\n\n
Uzun m\u00fcdd\u0259tdir f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n Klarna \u0130ndi Al, Sonra \u00d6d\u0259 proqramlar bazar\u0131n\u0131n t\u0259xmin\u0259n 45%-ni \u0259l\u0259 ke\u00e7irdi, bu tip \u0259n q\u0259dim proqram olan Affirm is\u0259 bazar pay\u0131n\u0131n c\u0259mi 13%-n\u0259 sahibdir. Yeni g\u0259l\u0259n Quadpay v\u0259 Sezzle yaln\u0131z 2019-cu ilin mart ay\u0131nda ortaya \u00e7\u0131xd\u0131, lakin onlar art\u0131q b\u0259zi \u0259h\u0259miyy\u0259tli bazar \u0259razil\u0259rini \u0259l\u0259 ke\u00e7irirl\u0259r.<\/p>\n\n\n\n
Bu proqramlar\u0131n veb performans\u0131n\u0131 daha da ara\u015fd\u0131rd\u0131\u011f\u0131m\u0131z zaman g\u00f6rd\u00fck ki, internet bax\u0131m\u0131ndan \u00fcmumi trafik art\u0131m\u0131 47% olan \u0130ndi Al, Sonra \u00f6d\u0259 seqmenti d\u0259 \u00f6t\u0259n ilin \u0259n b\u00f6y\u00fck ziyar\u0259t s\u0131\u00e7ray\u0131\u015flar\u0131n\u0131 g\u00f6r\u00fcr.<\/p>\n\n\n\n
2020-ci ild\u0259 AB\u015e-da Affirm b\u00fct\u00fcn bazar seqmentind\u0259 \u0259n y\u00fcks\u0259k auditoriyaya sahibdir. Afterplay ikinci yerd\u0259 g\u0259lir. \u018fn populyar mobil proqram olan Klarna, illik trafikin 82% artmas\u0131na baxmayaraq, veb bazar\u0131n\u0131n t\u0259xmin\u0259n 9%-n\u0259 sahibdir. Tam R\u0259q\u0259msal Al\u0131\u015f-veri\u015f Performans\u0131 Hesabat\u0131na d\u0259rind\u0259n bax\u0131n<\/p>\n\n\n\n
Pandemiyadan sonrak\u0131 e-ticar\u0259t m\u0259nz\u0259r\u0259sinin tam v\u0259 t\u0259f\u0259rr\u00fcatl\u0131 g\u00f6r\u00fcn\u00fc\u015f\u00fc \u00fc\u00e7\u00fcn a\u015fa\u011f\u0131dak\u0131lar\u0131 tapmaq \u00fc\u00e7\u00fcn tam \u0259hat\u0259li hesabatdan ke\u00e7diyiniz\u0259 \u0259min olun:<\/p>\n\n\n\n
K\u0259rpic v\u0259 havan, C2C (al\u0131\u015f\/sat\u0131\u015f bazar\u0131), \u0130ndi al, Sonra \u00f6d\u0259, s\u00fcr\u0259tli moda, l\u00fcks, atletik, idman ayaqqab\u0131s\u0131, m\u00fckafatlar\/kuponlar\/q\u0259na\u0259t brendl\u0259ri \u00fczr\u0259 t\u0259tbiql\u0259r v\u0259 saytlar \u00fczr\u0259 performans anlay\u0131\u015flar\u0131; \u018fn yax\u015f\u0131 p\u0259rak\u0259nd\u0259 sat\u0131c\u0131lar haqq\u0131nda AB\u015e-a m\u0259xsus m\u0259lumatlar (t\u0259tbiq+veb); B\u00f6y\u00fck Britaniya, Almaniya, Fransa v\u0259 Hindistanda \u0259n populyar p\u0259rak\u0259nd\u0259 sat\u0131c\u0131lar haqq\u0131nda regional m\u0259lumatlar; \u018fn y\u00fcks\u0259k al\u0131\u015f-veri\u015f\u0259 c\u0259lb olunan \u00f6lk\u0259l\u0259r; Trafik s\u00fcr\u00fcc\u00fcl\u0259rinin \u0259trafl\u0131 t\u0259hlili (kanal \u00fczr\u0259 kanal); Elektron ticar\u0259t al\u0131c\u0131lar\u0131n\u0131n \u0259sas auditoriya x\u00fcsusiyy\u0259tl\u0259ri.<\/p>\n\n\n\n
\u00dcmid edirik ki, onlayn udu\u015flar \u00fc\u00e7\u00fcn bu anlay\u0131\u015flar v\u0259 \u0259n yax\u015f\u0131 sinif h\u0259ll\u0259rimizl\u0259 silahlanaraq, 2021-ci il\u0259 \u2013 \u0259n \u015fidd\u0259tli r\u0259qab\u0259t ili v\u0259 in\u015fallah, daha da y\u00fcks\u0259k e-ticar\u0259t art\u0131m tempi il\u0259 ke\u00e7\u0259 bil\u0259c\u0259ksiniz.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"
2020-ci il t\u0259hsild\u0259n tutmu\u015f onlayn muzey turlar\u0131na v\u0259 teatr tama\u015falar\u0131na kimi h\u0259yat\u0131m\u0131z\u0131n qa\u00e7\u0131lmaz r\u0259q\u0259msalla\u015fmas\u0131 haqq\u0131nda s\u00f6hb\u0259tl\u0259rl\u0259 dolu idi. Onlayn \u0259rzaq<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-31082","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/comments?post=31082"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31082\/revisions"}],"predecessor-version":[{"id":31166,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31082\/revisions\/31166"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=31082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/categories?post=31082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/tags?post=31082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}