M\u00fcnt\u0259z\u0259m sosial media istifad\u0259\u00e7isisinizs\u0259, influenserl\u0259rin v\u0259 m\u0259\u015fhur simalar\u0131n sosial media marketinqinin onur\u011fa s\u00fctunu oldu\u011funu art\u0131q bilirsiniz. \u0130stifad\u0259\u00e7il\u0259rin bir \u015firk\u0259td\u0259n \u00e7ox bir insana inanma ehtimal\u0131 daha y\u00fcks\u0259kdir. \u0130nfluenserl\u0259rin payla\u015f\u0131mlar\u0131n\u0131n c\u0259lbedici olmas\u0131n\u0131n s\u0259b\u0259bi budur v\u0259 m\u0259\u015fhurlar\u0131n d\u0259st\u0259yi televiziyan\u0131n k\u0259\u015ffind\u0259n \u00e7ox \u0259vv\u0259l m\u00f6vcud olan bir marketinq strategiyas\u0131d\u0131r.<\/p>\n\n\n\n
\u201c\u0130nfluenser\u201d kifay\u0259t q\u0259d\u0259r yeni bir termin ola bil\u0259r, lakin t\u0259sirli insanlar h\u0259r zaman istehlak\u00e7\u0131 davran\u0131\u015flar\u0131na b\u00f6y\u00fck t\u0259sir g\u00f6st\u0259rmi\u015fl\u0259r. Bil\u0259r\u0259kd\u0259n v\u0259 ya bilm\u0259y\u0259r\u0259kd\u0259n, krallar v\u0259 krali\u00e7alar 1700-c\u00fc ill\u0259rd\u0259n b\u0259ri aristokratiyan\u0131n \u00fcslub anlay\u0131\u015f\u0131na v\u0259 x\u0259rcl\u0259m\u0259 v\u0259rdi\u015fl\u0259rin\u0259 t\u0259sir etmi\u015fl\u0259r, lakin g\u00fcn\u00fcm\u00fczd\u0259 Paris Hilton v\u0259 ya Cristiano Ronaldo kimi m\u0259\u015fhurlar\u0131n b\u00f6y\u00fck bir izl\u0259yici k\u00fctl\u0259si var ki, bu da onlar\u0131n d\u0259st\u0259yini daha t\u0259sirli edir.<\/p>\n\n\n\n
Ancaq diqq\u0259tli olun: \u0130stifad\u0259\u00e7i t\u0259r\u0259find\u0259n yarad\u0131lan m\u0259zmun (UGC) influenser marketinqi il\u0259 k\u0259si\u015f\u0259 bil\u0259r, lakin tamamil\u0259 eyni deyil. \u0130stifad\u0259\u00e7i t\u0259r\u0259find\u0259n yarad\u0131lan m\u0259zmunun n\u0259 q\u0259d\u0259r s\u0259m\u0259r\u0259li oldu\u011funu v\u0259 ona investisiya qoyma\u011f\u0131n\u0131z\u0131n laz\u0131m olub-olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrs\u00fcn\u00fczs\u0259, axtard\u0131\u011f\u0131n\u0131z cavablar\u0131 burada tapa bil\u0259rsiniz.<\/p>\n\n\n\n
Biznesinizin b\u00f6y\u00fcm\u0259sin\u0259 k\u00f6m\u0259k etm\u0259k \u00fc\u00e7\u00fcn UGC-d\u0259n nec\u0259 istifad\u0259 ed\u0259c\u0259yiniz\u0259 dair b\u0259l\u0259d\u00e7imiz\u0259 ke\u00e7m\u0259zd\u0259n \u0259vv\u0259l, istifad\u0259\u00e7i t\u0259r\u0259find\u0259n yarad\u0131lan m\u0259zmunun \u0259slind\u0259 n\u0259 oldu\u011fu haqq\u0131nda daha \u00e7ox m\u0259lumat \u0259ld\u0259 ed\u0259k.<\/p>\n\n\n\n
\u0130stifad\u0259\u00e7i t\u0259r\u0259find\u0259n yarad\u0131lan m\u0259zmun, texniki olaraq brendl\u0259r t\u0259r\u0259find\u0259n deyil, f\u0259rdl\u0259r t\u0259r\u0259find\u0259n yarad\u0131lan h\u0259r hans\u0131 bir m\u0259zmundur. O, h\u0259m\u00e7inin forumlar kimi istifad\u0259\u00e7il\u0259rin t\u00f6hf\u0259 ver\u0259 bil\u0259c\u0259yi veb s\u0259hif\u0259l\u0259ri d\u0259 \u0259hat\u0259 edir.<\/p>\n\n\n\n
Marketinqd\u0259 istifad\u0259\u00e7i t\u0259r\u0259find\u0259n yarad\u0131lan m\u0259zmun (v\u0259 ya UGC) ad\u0259t\u0259n f\u0259rdl\u0259rin he\u00e7 bir \u00f6d\u0259ni\u015f almadan yaratd\u0131qlar\u0131 v\u0259 payla\u015fd\u0131qlar\u0131, bir m\u0259hsuldan b\u0259hs ed\u0259n v\u0259\/v\u0259 ya onu t\u0259sdiql\u0259y\u0259n sosial media payla\u015f\u0131mlar\u0131n\u0131 ifad\u0259 edir.<\/p>\n\n\n\n
Bu c\u00fcr m\u0259zmun, \u0259lb\u0259tt\u0259 ki, Starbucks Puppuchino i\u00e7\u0259n bu g\u00fclm\u0259li ki\u00e7ik boks iti v\u0259 ya dostunuzun yolun k\u0259nar\u0131ndak\u0131 o \u015firin ki\u00e7ik restorandak\u0131 m\u00f6ht\u0259\u015f\u0259m t\u0259cr\u00fcb\u0259l\u0259rini payla\u015fmas\u0131n\u0131 \u0259hat\u0259 ed\u0259 bil\u0259r.<\/p>\n\n\n\n
Lakin bu, h\u0259m d\u0259 sevimli brendinizin f\u0259rdl\u0259rin Instagram Hekay\u0259l\u0259rini yenid\u0259n payla\u015fmas\u0131 dem\u0259kdir. UGC, brendl\u0259r \u00fc\u00e7\u00fcn uzun yol q\u0259t ed\u0259 bil\u0259c\u0259k \u00fczvi v\u0259 t\u0259sirli bir marketinq al\u0259tidir (\u0259lb\u0259tt\u0259, \u0259g\u0259r brendl\u0259r ondan nec\u0259 istifad\u0259 ed\u0259c\u0259kl\u0259rini bilirl\u0259rs\u0259).<\/p>\n\n\n\n
UGC h\u0259r zaman bir m\u0259hsulu birba\u015fa d\u0259st\u0259kl\u0259y\u0259n m\u0259zmun deyil v\u0259 istifad\u0259\u00e7il\u0259rin m\u0259zmununu v\u0259 \u0259qli m\u00fclkiyy\u0259tini o\u011furlamaq \u00fc\u00e7\u00fcn bir b\u0259han\u0259 deyildir.<\/p>\n\n\n\n
\u0130stifad\u0259\u00e7il\u0259ri m\u00fcst\u0259qil \u015f\u0259kild\u0259 \u00f6z m\u0259zmunlar\u0131n\u0131 yaratma\u011fa ruhland\u0131ra bil\u0259n brendl\u0259r ad\u0259t\u0259n bir h\u0259yat t\u0259rzi il\u0259 \u0259laq\u0259l\u0259ndirilir. Starbucks UGC-d\u0259n istifad\u0259 etm\u0259si il\u0259 m\u0259\u015fhurdur v\u0259 biz ham\u0131m\u0131z brendli st\u0259kanlardan birini \u0259limizd\u0259 tutma\u011f\u0131n n\u0259 dem\u0259k oldu\u011fu bar\u0259d\u0259 \u00e7ox ayd\u0131n bir fikr\u0259 sahibik. Biz d\u0259y\u0259rl\u0259rimizi sat\u0131n ald\u0131\u011f\u0131m\u0131z v\u0259 \u00f6z\u00fcm\u00fcz\u00fc \u0259laq\u0259l\u0259ndirdiyimiz brendl\u0259rl\u0259 uy\u011funla\u015fd\u0131r\u0131r\u0131q.<\/p>\n\n\n\n
Lakin ba\u015fqalar\u0131n\u0131n m\u0259zmununu yenid\u0259n payla\u015fmaq, x\u00fcsusil\u0259 bir \u015firk\u0259t olaraq \u00e7\u0259tin bir i\u015fdir. Payla\u015f\u0131mda brendinizd\u0259n b\u0259hs edils\u0259 bel\u0259, bu siz\u0259 brendiniz\u0259 giri\u015f h\u00fcququ vermir. \u0130stifad\u0259\u00e7i il\u0259 \u0259laq\u0259 qurmaq v\u0259 m\u0259zmununu payla\u015fmaq \u00fc\u00e7\u00fcn icaz\u0259 ist\u0259m\u0259k yaln\u0131z n\u0259zak\u0259tli bir davran\u0131\u015f deyil, h\u0259m d\u0259 potensial bir t\u0259r\u0259fdar\u0131n etibar\u0131n\u0131 art\u0131rma\u011fa k\u00f6m\u0259k edir.<\/p>\n\n\n\n
\u0130st\u0259r yaz\u0131, ist\u0259rs\u0259 d\u0259 video \u015f\u0259klind\u0259 olsun, UGC m\u0259hsullar\u0131n\u0131za orijinal bir bax\u0131\u015f buca\u011f\u0131 t\u0259qdim edir v\u0259 brendiniz\u0259 etibarl\u0131l\u0131q qazand\u0131r\u0131r. \u0130stehlak\u00e7\u0131lar dig\u0259r istehlak\u00e7\u0131lara v\u0259 biznesinizin d\u0259y\u0259rl\u0259ri haqq\u0131nda payla\u015facaqlar\u0131 fikirl\u0259r\u0259 g\u00fcv\u0259n\u0259c\u0259kl\u0259r. Bu, brendl\u0259rin faydalana bil\u0259c\u0259yi v\u0259 n\u0259tic\u0259d\u0259 sat\u0131nalma q\u0259rarlar\u0131n\u0131 y\u00f6nl\u0259ndirm\u0259k \u00fc\u00e7\u00fcn istifad\u0259 ed\u0259 bil\u0259c\u0259yi \u00fcmumi bir brend imici art\u0131m\u0131d\u0131r.<\/p>\n\n\n\n
\u0130lk payla\u015f\u0131m istifad\u0259\u00e7i t\u0259r\u0259find\u0259n yarad\u0131lan payla\u015f\u0131m, ikincisi is\u0259 brend t\u0259r\u0259find\u0259n yenid\u0259n yay\u0131mlanan eyni m\u0259zmundur. \u0130stifad\u0259\u00e7inin payla\u015f\u0131m\u0131 \u015firk\u0259tin payla\u015f\u0131m\u0131ndan \u0259h\u0259miyy\u0259tli d\u0259r\u0259c\u0259d\u0259 daha \u00e7ox b\u0259y\u0259nilib (1.505-\u0259 qar\u015f\u0131 5). \u0130stehlak\u00e7\u0131lar\u0131n dig\u0259r istehlak\u00e7\u0131lara \u015firk\u0259tl\u0259rd\u0259n daha \u00e7ox g\u00fcv\u0259ndiyi, payla\u015f\u0131mlar\u0131n\u0131n daha u\u011furlu, mesajlar\u0131n\u0131n is\u0259 daha inand\u0131r\u0131c\u0131 oldu\u011fu ayd\u0131nd\u0131r.<\/p>\n\n\n\n
Bu c\u00fcr UGC, brendl\u0259r\u0259 h\u0259d\u0259f k\u00fctl\u0259l\u0259ri il\u0259 b\u0259rab\u0259r s\u0259viyy\u0259d\u0259 \u0259laq\u0259 qurmaq v\u0259 brend arzusu yaratmaq \u015fans\u0131 verir. \u0130stifad\u0259\u00e7i t\u0259r\u0259find\u0259n yarad\u0131lan m\u0259zmunun payla\u015f\u0131lmas\u0131, brendl\u0259rin m\u00fc\u015ft\u0259ril\u0259rinin art\u0131q kim oldu\u011funu g\u00f6st\u0259rm\u0259sin\u0259 v\u0259 eyni h\u0259d\u0259f qrupundak\u0131 dig\u0259r insanlarda brend arzusunu t\u0259tikl\u0259m\u0259sin\u0259 k\u00f6m\u0259k edir.<\/p>\n\n\n\n
Brend imici bax\u0131m\u0131ndan, yax\u015f\u0131 bir izl\u0259yici k\u00fctl\u0259sin\u0259 sahib bir Facebook v\u0259 ya Instagram hesab\u0131, bir \u00e7ox sosial media istifad\u0259\u00e7isi \u00fc\u00e7\u00fcn vizit kart\u0131ndan v\u0259 ya yax\u015f\u0131 se\u00e7ilmi\u015f bir ma\u011faza vitrinind\u0259n ba\u015fqa bir \u015fey deyildir. Potensial bir m\u00fc\u015ft\u0259rinin m\u0259hsullar\u0131n\u0131 sosial mediada \u201cyoxlad\u0131\u011f\u0131\u201d asan bir ma\u011fazadan al\u0131\u015f-veri\u015f etm\u0259y\u0259 q\u0259rar verm\u0259si, olmayan bir ma\u011fazadan daha \u00e7ox ehtimal olunur.<\/p>\n\n\n\n
\u0130stehlak\u00e7\u0131lar, \u0259g\u0259r vizual bir s\u00fcbutlar\u0131 yoxdursa, axtard\u0131qlar\u0131 t\u0259cr\u00fcb\u0259ni \u0259ld\u0259 ed\u0259c\u0259kl\u0259rin\u0259 inanm\u0131rlar. X\u00fcsusil\u0259 bir r\u0259qib, m\u00fc\u015ft\u0259ri hekay\u0259l\u0259ri v\u0259 r\u0259yl\u0259ri olan UGC vasit\u0259sil\u0259 onlara daha \u00e7ox t\u0259hl\u00fck\u0259sizlik t\u0259klif edirs\u0259.<\/p>\n\n\n\n
\u00dcst\u0259lik, m\u00fc\u015ft\u0259ril\u0259rinizin hekay\u0259l\u0259rini v\u0259 payla\u015f\u0131mlar\u0131n\u0131 payla\u015faraq onlar\u0131n \u201cg\u00f6r\u00fcld\u00fckl\u0259rini\u201d hiss etm\u0259l\u0259rini t\u0259min edirsiniz. Bu m\u00fc\u015ft\u0259ril\u0259r art\u0131q brendinizin p\u0259r\u0259sti\u015fkarlar\u0131d\u0131r v\u0259 m\u0259zmunlar\u0131n\u0131 payla\u015fmaq, onlara sadiq m\u00fc\u015ft\u0259ril\u0259riniz olaraq qalmalar\u0131 v\u0259 tam m\u0259nas\u0131yla m\u00fcdafi\u0259\u00e7il\u0259ri olmalar\u0131 \u00fc\u00e7\u00fcn ilham ver\u0259c\u0259kdir.<\/p>\n\n\n\n
Veb Saytlara Z\u0259r\u0259r Ver\u0259n \u018fn B\u00f6y\u00fck 27 SEO X\u0259tas\u0131 Daimi yenil\u0259m\u0259l\u0259r\u0259 ayaq uydurma v\u0259 t ..<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130stifad\u0259\u00e7i t\u0259r\u0259find\u0259n yarad\u0131lan m\u0259zmun m\u0259zmun strategiyan\u0131za nec\u0259 k\u00f6m\u0259k ed\u0259 bil\u0259r? \u018fg\u0259r m\u00fcnt\u0259z\u0259m sosial media istifad\u0259\u00e7isisinizs\u0259, influenserl\u0259rin v\u0259 m\u0259\u015fhur simalar\u0131n sosial media marketinqinin onur\u011fa s\u00fctunu oldu\u011funu art\u0131q bilirsiniz. \u0130stifad\u0259\u00e7il\u0259rin bir \u015firk\u0259td\u0259n \u00e7ox, bir \u015f\u0259xs\u0259 inanma ehtimal\u0131 daha y\u00fcks\u0259kdir. \u0130nfluenser payla\u015f\u0131mlar\u0131n\u0131n c\u0259lbedici olmas\u0131n\u0131n s\u0259b\u0259bi budur v\u0259 m\u0259\u015fhurlar\u0131n d\u0259st\u0259yi televiziyan\u0131n k\u0259\u015ffind\u0259n \u00e7ox \u0259vv\u0259l t\u0259tbiq olunan bir marketinq strategiyas\u0131d\u0131r.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-31317","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/comments?post=31317"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31317\/revisions"}],"predecessor-version":[{"id":31593,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31317\/revisions\/31593"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=31317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/categories?post=31317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/tags?post=31317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}