Mart 2021, Google\u2019\u0131n t\u00fcm web siteleri i\u00e7in uzun zamand\u0131r beklenen ve gecikmeli olarak mobil \u00f6ncelikli dizine eklemeye ge\u00e7i\u015finin ba\u015flang\u0131c\u0131na i\u015faret ediyor.<\/p>\n\n\n\n
Hareketle ayn\u0131 zamana denk gelmesi i\u00e7in, mobil ve masa\u00fcst\u00fc trendlerinin son y\u0131llarda nas\u0131l \u015fekillendi\u011fini g\u00f6rmek amac\u0131yla arama ortam\u0131n\u0131 analiz ettik ve \u00e7al\u0131\u015fmam\u0131za rehberlik edecek iki odak alan\u0131 belirledik:<\/p>\n\n\n\n
Mobil cihazlardaki trafik e\u011filimlerinin ve kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131n masa\u00fcst\u00fcne g\u00f6re nas\u0131l bir araya geldi\u011fini g\u00f6rmek i\u00e7in Traffic Rank\u2019in 2018, 2019 ve 2020 K\u00fcresel Raporlar\u0131ndan en \u00e7ok ziyaret edilen 1.000 alan ad\u0131na ait trafik verilerini analiz ettik. Mobil ve masa\u00fcst\u00fc aras\u0131ndaki SERP farkl\u0131l\u0131klar\u0131n\u0131 vurgulamak i\u00e7in Alien Road ABD veritaban\u0131ndan arama hacmine g\u00f6re en iyi 50.000 anahtar kelimeyi ald\u0131k ve arama sonu\u00e7lar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131rd\u0131k. Mobil ve Masa\u00fcst\u00fc Ara\u015ft\u0131rmas\u0131: Temel Bulgular D\u00fcnyada en \u00e7ok ziyaret edilen 1.000 web sitesinin arama trafi\u011fi 2020 y\u0131l\u0131nda 2019 y\u0131l\u0131na g\u00f6re %22 artt\u0131. O d\u00f6nemde t\u00fcm site ziyaretlerinin %66\u2019s\u0131 mobil cihazlardan geldi. Hem mobil hem de masa\u00fcst\u00fc cihazlarda hemen \u00e7\u0131kma oranlar\u0131 daha y\u00fcksekti ve sitede ge\u00e7irilen toplam s\u00fcre daha k\u0131sayd\u0131; bu da kullan\u0131c\u0131 etkile\u015fimine ula\u015fman\u0131n giderek zorla\u015ft\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Web sitelerinin yaln\u0131zca %17\u2019si hem mobil hem de masa\u00fcst\u00fc SERP\u2019lerdeki konumlar\u0131n\u0131 korudu ve arama sorgusu bir mobil cihazdan yap\u0131ld\u0131\u011f\u0131nda URL\u2019lerin %37\u2019si asl\u0131nda ilk 10\u2019un d\u0131\u015f\u0131nda kald\u0131.<\/p>\n\n\n\n
2019\u2019dan 2020\u2019ye kadar d\u00fcnyada en \u00e7ok ziyaret edilen 1.000 web sitesinin arama verilerini kar\u015f\u0131la\u015ft\u0131rd\u0131\u011f\u0131m\u0131zda mutlak trafik hacminin %22 artt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.<\/p>\n\n\n\n
Dahas\u0131, bu siteler 2018\u2019de toplam k\u00fcresel trafi\u011fin %10\u2019unu \u00e7ekiyordu, ancak bu rakam 2020\u2019nin sonunda ikiye katlanarak %20\u2019ye \u00e7\u0131kt\u0131. Bu trafik a\u011f\u0131rl\u0131kl\u0131 olarak mobildi ve ge\u00e7en y\u0131l t\u00fcm site ziyaretlerinin yakla\u015f\u0131k %66\u2019s\u0131 cihazlar taraf\u0131ndan sa\u011flan\u0131yordu. masa\u00fcst\u00fc trafik pay\u0131 da 2020\u2019de 2018\u2019e g\u00f6re daha y\u00fcksekti.<\/p>\n\n\n\n
Bunun nedeni b\u00fcy\u00fck \u00f6l\u00e7\u00fcde koronavir\u00fcs pandemisiydi ancak bu \u00f6nde gelen sitelerin k\u00fcresel hakimiyetinin a\u00e7\u0131k bir i\u015fareti; ne kadar b\u00fcy\u00fck olursa, hem mobil hem de masa\u00fcst\u00fcnde daha fazla arama yap\u0131ld\u0131\u011f\u0131nda o kadar fazla trafik \u00e7ekeceklerdir.<\/p>\n\n\n\n
Trafik seviyelerindeki art\u0131\u015f\u0131n yan\u0131 s\u0131ra, hemen \u00e7\u0131kma oran\u0131 ve sitede ge\u00e7irilen s\u00fcre gibi davran\u0131\u015f g\u00f6stergelerinin her biri mobil ve masa\u00fcst\u00fc aramada tutarl\u0131 bir olumsuz e\u011filim g\u00f6sterdi\u011finden, bu sitelerle kullan\u0131c\u0131 etkile\u015fiminde belirgin bir d\u00fc\u015f\u00fc\u015f meydana geldi.<\/p>\n\n\n\n
Bu masa\u00fcst\u00fc kullan\u0131c\u0131lar\u0131n\u0131n sitede ge\u00e7irdikleri ortalama s\u00fcre 2020\u2019de asl\u0131nda %3 artarken, mobil e\u015fde\u011feri y\u0131ll\u0131k d\u00fc\u015f\u00fc\u015f\u00fcn\u00fc s\u00fcrd\u00fcrd\u00fc. Bununla birlikte, kullan\u0131c\u0131lar, kulland\u0131klar\u0131 cihaza bak\u0131lmaks\u0131z\u0131n 2018\u2019den bu yana sitelerde ortalama olarak daha az zaman harc\u0131yorlar; bu da dikkat s\u00fcrelerinin k\u0131sald\u0131\u011f\u0131n\u0131n ba\u015fka bir i\u015fareti olabilir.<\/p>\n\n\n\n
Masa\u00fcst\u00fc \u00fczerinden sitede ge\u00e7irilen s\u00fcredeki hafif art\u0131\u015f, 2020\u2019nin neredeyse tamam\u0131 i\u00e7in ortalama hemen \u00e7\u0131kma oran\u0131n\u0131n da artmas\u0131na neden oldu.<\/p>\n\n\n\n
2018\u2019den 2020\u2019ye kadar, mobil cihazlar arac\u0131l\u0131\u011f\u0131yla yap\u0131lan ziyaretlerin ortalama hemen \u00e7\u0131kma oran\u0131 masa\u00fcst\u00fc bilgisayarlara g\u00f6re %3 daha y\u00fcksekti, ancak bu fark y\u0131l sonunda yaln\u0131zca %0,2\u2019ye darald\u0131; bu da markalar\u0131n giderek daha fazla talep g\u00f6ren ve cihazla etkile\u015fime ge\u00e7mek i\u00e7in daha fazlas\u0131n\u0131 yapmas\u0131 gerekti\u011fini g\u00f6steriyor. SERP\u2019lerden gelen agnostik kullan\u0131c\u0131lar.<\/p>\n\n\n\n
Kullan\u0131c\u0131 davran\u0131\u015flar\u0131 ve kat\u0131l\u0131m\u0131n\u0131n yan\u0131 s\u0131ra, mobil cihazlardaki bu hakimiyetin halihaz\u0131rda Google\u2019\u0131n arama sonu\u00e7lar\u0131n\u0131 nas\u0131l etkiledi\u011fini de inceledik.<\/p>\n\n\n\n
ABD\u2019deki en pop\u00fcler 50.000 arama sorgusuna ili\u015fkin analizimiz, mobil \u00f6ncelikli SERP\u2019lerde kazananlar ve kaybedenler i\u00e7in gelecek birka\u00e7 \u015feyin i\u015faretini ortaya \u00e7\u0131kard\u0131.<\/p>\n\n\n\n
Mobil arama sonu\u00e7lar\u0131nda, mobil cihazlar i\u00e7in \u00f6zel olarak tasarlanm\u0131\u015f ve ayr\u0131 bir alt alanda yer alan sitelerde oldu\u011fu gibi, sayfalar\u0131n %8\u2019i m-dot alan adlar\u0131na aittir. Bu, veri k\u00fcmemizdeki sitelerin \u00e7o\u011funun mobil uyumlu oldu\u011fu anlam\u0131na gelir.<\/p>\n\n\n\n
Analiz edilen anahtar kelimeler i\u00e7in SERP\u2019ye giren t\u00fcm sayfalardan yaln\u0131zca %11\u2019i hem masa\u00fcst\u00fc hem de mobil aramada ayn\u0131 s\u0131ralamay\u0131 korudu. Ayn\u0131 \u015feye domain d\u00fczeyinde bakt\u0131\u011f\u0131m\u0131zda ise bu rakam %17\u2019ye \u00e7\u0131kt\u0131.<\/p>\n\n\n\n
Burada hat\u0131rlanmas\u0131 gereken en \u00f6nemli nokta, mobil cihaz ekran\u0131ndaki mevcut alan\u0131n azalmas\u0131 nedeniyle, mobil cihazlarda \u00fcst konumlardan ayr\u0131lman\u0131n, trafik \u00fczerinde masa\u00fcst\u00fcnde oldu\u011fundan \u00e7ok daha dramatik bir etkiye sahip olaca\u011f\u0131d\u0131r.<\/p>\n\n\n\n
*Alan say\u0131s\u0131 ve URL\u2019lerin say\u0131s\u0131 aras\u0131ndaki fark, baz\u0131lar\u0131n\u0131n ayn\u0131 sayfan\u0131n hem mobil hem de masa\u00fcst\u00fc s\u00fcr\u00fcm\u00fcne sahip olmas\u0131na ancak farkl\u0131 URL\u2019lere sahip olmas\u0131ndan kaynaklan\u0131yor olabilir.<\/p>\n\n\n\n
Cihaz se\u00e7imi, En \u00c7ok Okunan Haberler, Yerel Paket ve Ki\u015filer \u015eunu da Soruyor \u00f6zellikleri i\u00e7in \u00f6nemli g\u00f6r\u00fcnm\u00fcyordu, ancak masa\u00fcst\u00fc kullan\u0131c\u0131lar\u0131n\u0131n bir Google reklam\u0131 ve \u00d6ne \u00c7\u0131kan Snippet alma olas\u0131l\u0131\u011f\u0131 iki kat daha fazlayken, mobil kullan\u0131c\u0131lar 12,5 kat daha fazla resim ve 3 kat daha fazla g\u00f6rd\u00fc organik aramadaki videolar.<\/p>\n\n\n\n
Masa\u00fcst\u00fc bilgisayarlar 2020\u2019de hafif bir canlanma ya\u015fam\u0131\u015f olabilir, ancak arama deneyimlerimizin tek bir y\u00f6n\u00fc var, o da do\u011frudan mobil cihazlara y\u00f6nelmek. Zaten mevcut olan mobil gelece\u011fe ad\u0131m atmak i\u00e7in ger\u00e7ekle\u015ftirebilece\u011finiz \u00fc\u00e7 i\u015flemi burada bulabilirsiniz (a\u00e7\u0131klay\u0131c\u0131m\u0131zda da mobil \u00f6ncelikli dizine eklemeyi daha ayr\u0131nt\u0131l\u0131 olarak ke\u015ffedebilirsiniz):<\/p>\n\n\n\n
Pazar ortalamalar\u0131n\u0131 belirlemek ve rekabeti k\u0131yaslamak i\u00e7in Alien Road Traffic Analytics gibi ara\u00e7lar\u0131 kullan\u0131n. Ni\u015finizdeki \u00f6nemli oyuncular\u0131n \u00e7o\u011fu, trafi\u011finin %60\u2019\u0131n\u0131 mobil cihazlardan al\u0131yor ancak siz yaln\u0131zca %30\u2019unu al\u0131yorsan\u0131z, yava\u015f y\u00fckleme h\u0131zlar\u0131 veya site mimarisi gibi potansiyel sorunlar i\u00e7in sitenizi kontrol edin.<\/p>\n\n\n\n
Bir hedef konumdaki hedef anahtar kelimeler i\u00e7in mobil s\u0131ralamalar\u0131n\u0131za ili\u015fkin g\u00fcnl\u00fck veri g\u00fcncellemelerini almak \u00fczere Uzayl\u0131 Yol Konumu Takibi\u2019ni kullan\u0131n. G\u00f6r\u00fcn\u00fcrl\u00fck (SERP konumlar\u0131n\u0131za ve TO tahminlerinize dayal\u0131 olarak) ve Ses Pay\u0131 (G\u00f6r\u00fcn\u00fcrl\u00fck + anahtar kelimenin arama hacmi ve trafik tahminleri) gibi benzersiz \u00f6l\u00e7\u00fcmleri izleyerek, \u00e7evrimi\u00e7i varl\u0131\u011f\u0131n\u0131zdaki de\u011fi\u015fiklikleri takip edebilir ve rekabette \u00fcst\u00fcnl\u00fck sa\u011flamak i\u00e7in buna g\u00f6re tepki verebilirsiniz.<\/p>\n\n\n\n
Kullan\u0131c\u0131lar\u0131n sizinle yaln\u0131zca tek bir cihaz \u00fczerinden ileti\u015fim kuraca\u011f\u0131n\u0131 varsaymay\u0131n; ger\u00e7ek \u015fu ki, sat\u0131n alma yolculu\u011fu s\u00f6z konusu oldu\u011funda muhtemelen hem mobil hem de masa\u00fcst\u00fcn\u00fc birbirinin yerine kullanacaklar. Mobil cihazlar i\u00e7in optimizasyon yap\u0131n ve \u00f6rne\u011fin al\u0131\u015fveri\u015f sepetlerini kaydetmelerine izin vererek insanlar\u0131n bir sat\u0131n alma i\u015flemini tamamlamak i\u00e7in masa\u00fcst\u00fcne ge\u00e7i\u015f yapmalar\u0131n\u0131 kolayla\u015ft\u0131r\u0131n.<\/p>\n\n\n\n
9 \/ 100 Semrush, yayg\u0131n olarak en g\u00fc\u00e7l\u00fc anahtar kelime ara\u015ft\u0131rma arac\u0131 ve en iyi SEO yaz ..<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"
SERP’ler, Trafik ve Trendler: 2021’de Mobil ve Masa\u00fcst\u00fc Kar\u015f\u0131la\u015ft\u0131rmas\u0131<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-31927","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/comments?post=31927"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31927\/revisions"}],"predecessor-version":[{"id":32170,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31927\/revisions\/32170"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=31927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/categories?post=31927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/tags?post=31927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}