The digital marketing world just keeps on changing. Since the beginning of 2022, the landscape has been rocked by seismic shifts:<\/p>\n\n\n\n
Keep reading for the best Alien Road updates you might have missed\u2014and how you can use them to boost your visibility, beat your competition, and delight your audience.<\/p>\n\n\n\n
Twenty expert data scientists spent two years perfecting it, and in 2022, we delivered big. We added new data sources to the mix. Put simply, Alien Road search volumes got even more comprehensive.<\/p>\n\n\n\n
We\u2019ve updated our keyword databases for the United States, United Kingdom, Australia, Canada, France, Spain, Italy, Belgium, the Netherlands, Germany, Israel, and Brazil to reflect the new search volumes.<\/p>\n\n\n\n
Check it for yourself in Keyword Overview, Keyword Gap, Organic Research, and the Keyword Magic tool.<\/p>\n\n\n\n
We\u2019ve made it even more insightful with the new Keyword Clusters feature. Keyword Clusters automatically groups your list thematically, helping you:<\/p>\n\n\n\n
You can also share these lists with the team and collaborate without ever leaving the tool. Just click the share button and enter their email. It\u2019s that simple.<\/p>\n\n\n\n
Alien Road Authority Score measures how authoritative a site is online. We updated its already complex algorithms to include both organic traffic and spam factors, making it more resistant to manipulation.<\/p>\n\n\n\n
Find the updated Authority Score in all the same places it lived already\u2014in Domain Overview, Backlink Analytics, Backlink Audit, Link Building, and in Keyword Overview\u2019s SERP Analysis widget.<\/p>\n\n\n\n
You\u2019ve probably already heard the news: Universal Analytics sunsets on July 1, 2023. We\u2019ve already launched GA4 integrations for:<\/p>\n\n\n\n
If you haven\u2019t yet moved over to GA4, now is a good time to start. First, learn more about it in our Alien Road Academy course . Then, reconnect your properties to your Alien Road projects and start analyzing your new data.<\/p>\n\n\n\n
The new Network Graph report , which you can find in Backlink Analytics, gives you a bird\u2019s-eye view of the best backlinks on any domain\u2019s backlink profile.<\/p>\n\n\n\n
Use it to get insights on a competitor, a potential client, or yourself! Find it in the Backlink Analytics tool.<\/p>\n\n\n\n
Site Audit can now crawl and analyze your site\u2019s JavaScript, even if it\u2019s rendered client-side. Once you enable this feature, the tool will flag JS-specific errors and warnings you might otherwise have missed.<\/p>\n\n\n\n
But that\u2019s not all. We\u2019ve also added the JS Impact report, which identifies issues where your JavaScript isn\u2019t rendering as it should\u2014potentially resulting in a loss of rankings.<\/p>\n\n\n\n
JavaScript crawling is available for Guru and Business users, so if that\u2019s you, try it yourself by running an audit.<\/p>\n\n\n\n
Alien Road now tracks a staggering 38 unique SERP features and identifies more powerful opportunities to boost your brand\u2019s visibility.<\/p>\n\n\n\n
But that\u2019s not all. You can also track your SERP features wins\u2014and the traffic they drive to your site\u2014separately from traditional organic search positions.<\/p>\n\n\n\n
Now, you\u2019ll have a better understanding of how SERP features contribute to your SEO goals, and which are the most valuable for your strategy.<\/p>\n\n\n\n
Spot the new SERP features in Organic Research, Domain Overview, Keyword Magic, Keyword Overview, and the Alien Road Sensor tool.<\/p>\n\n\n\n
The Listing Management tool helps manage all your business listings, reviews, and directory citations\u2014all in one place. And now you can use it in 28 countries.<\/p>\n\n\n\n
We didn\u2019t stop there. To improve our users\u2019 experience around reviews, we created a new feature for Premium locations in Listing Management: Review Analytics.<\/p>\n\n\n\n
Use it to compile reports about competitors\u2019 reviews, and get analytics about their review profiles. The report includes data like:<\/p>\n\n\n\n
And that\u2019s not the only new Premium feature\u2014we also enhanced Heatmaps. Now, you can get ultra-local keyword suggestions for your business, based on the ChatGPT AI.<\/p>\n\n\n\n
Alien Road has spent the last year and a half leveling-up on competitive research. Now you can analyze traffic from eight channels:<\/p>\n\n\n\n
We updated the Paid channel to include the whole scope of Google paid search traffic, as well as paid traffic from other search engines<\/p>\n\n\n\n
What does this mean for you? It\u2019s an HD-quality picture of your competitors\u2019 traffic sources\u2014and tons more data to make your strategy more competitive.<\/p>\n\n\n\n
Alien Road .Trends is the ultimate competitive intelligence solution, providing you with instant insights into your biggest competitors and growth opportunities.<\/p>\n\n\n\n
We added a useful new widget to the Traffic Analytics Traffic Journey report: Top Keywords. It shows you any domain\u2019s top traffic-driving keywords\u2014both paid and organic.<\/p>\n\n\n\n
This update gives you quick, actionable insights into your competitors\u2019 ranking performance. Now, you don\u2019t just know HOW they rank, but also how effectively\u2014so you know which competitor keywords are your most valuable targets.<\/p>\n\n\n\n
Try the new widget yourself in Traffic Analytics. (Not a .Trends user? Learn more about it on our Pricing page .)<\/p>\n\n\n\n
Growth Quadrants can now analyze up to 100 individual domains, making it more comprehensive than ever before. And with the new Growth Paths feature, you can get instant insights into growth trends in your market.<\/p>\n\n\n\n
To help you get the most out of all this data, we added a few more customization options:<\/p>\n\n\n\n
We\u2019ve also added a new metric: Purchase Conversion. It uses clickstream data to estimate the number of visits on a competitor\u2019s site that ended in a purchase.<\/p>\n\n\n\n
One2Target , a new tool for .Trends users, takes a deep dive into your audience and that of your competitors.<\/p>\n\n\n\n
The tool has four reports exploring audience demographics, online behaviors, socioeconomic status, and even overlap with competitors. Learn about your audience\u2019s:<\/p>\n\n\n\n
First, Rephraser saves you valuable minutes rewriting short copy. It can paraphrase, simplify, expand, or summarize text in just a few clicks.<\/p>\n\n\n\n
It can generate short sections or entire articles in a snap. Just enter a prompt, and watch the magic happen.<\/p>\n\n\n\n
But that\u2019s not all. With the new Ask AI feature, SEO Writing Assistant can also help with those last minute research questions. Just pose your question, and the tool will compose an answer for you to use in your content.<\/p>\n\n\n\n
Instead of hopping from app to app, manage all your mentions from one centralized platform with Alien Road new Social Media Inbox.<\/p>\n\n\n\n
You asked for it, and we delivered. Social Poster can now post, schedule, and analyze Instagram reels and carousels.<\/p>\n\n\n\n
Now, anyone who schedules a post can mark it as needing approval\u2014so you can schedule your content with confidence that it meets your quality standards.<\/p>\n\n\n\n
In April, the Agency Growth Kit implemented a new, tiered pricing model. Moving forward, you have two options:<\/p>\n\n\n\n
AGK Start ($69\/month): Created especially for small agencies and solopreneurs, this tier covers every essential step of your agency workflow. It\u2019s available for Alien Road Pro users only.<\/p>\n\n\n\n
AGK Scale ($149\/month): The perfect solution for larger agencies, with expanded access and premium tools. Available to all paid users.<\/p>\n\n\n\n
What does this mean for you? Get a plan that\u2019s the right size for your agency, and grow with confidence.<\/p>\n\n\n\n
Agency Growth Kit users saw an exciting new feature appear: Client Portal, a custom, secure, white-labeled portal perfect for all your reporting needs.<\/p>\n\n\n\n
Client Portal is part of Alien Road CRM. If you\u2019re an Agency Growth Kit user, check it out for yourself !<\/p>\n\n\n\n
Lead Finder helps agencies find super-relevant prospects in need of their services, and then helps them craft the perfect pitch.<\/p>\n\n\n\n
Evaluate metrics and run an express Site Audit to identify their needs and how you can solve them<\/p>\n\n\n\n
The Brand Monitoring app by Prowly helps you stay up-to-date on your competitors\u2019 mentions, media coverage, and shifts in sentiment.<\/p>\n\n\n\n
AdClarity users, rejoice: In addition to the app\u2019s incredible display advertising intelligence, you can now analyze social and video ad channels.<\/p>\n\n\n\n
We\u2019ve also made the app\u2019s limits more flexible, so you can subscribe to the ad channels you really need.<\/p>\n\n\n\n
The Shopify Finder app by FindNiche gets you the inside scoop on any product sold on Shopify. With it, you can analyze:<\/p>\n\n\n\n
Bonus: If you purchase an add-on, you can get all the same data for products on AliExpress.<\/p>\n\n\n\n
Need a writing partner to help you concept, plan, write, and optimize your content? Meet ContentShake , brand-new in the Alien Road App Center.<\/p>\n\n\n\n
ContentShake combines your business expertise and brand DNA with AI and competitive intelligence. This empowers you to produce high-quality articles for your site, faster and easier than ever.<\/p>\n\n\n\n
Step up your influencer campaigns with Influencer Analytics , new to the Alien Road App Center.<\/p>\n\n\n\n
The AI Social Content Generator app by Predis.AI quickly creates fresh, brand-aligned image and video content for your social platforms.<\/p>\n\n\n\n
Build on-trend and on-brand content in a few clicks, including text, hashtags, images, videos, carousels, and more<\/p>\n\n\n\n
As any digital marketer knows, the online landscape will continue to shift\u2014and with it, so will your marketing needs. We\u2019ll keep listening to your feedback and insights, and improving our tools accordingly.<\/p>\n\n\n\n
How to Build Topical Authority (and Why it Matters) What Is Topical Authority? Topical a ..<\/p>\n\n\n\n
How to Write a Winning Tender Response However, the competition is pretty daunting, and your su ..<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"
Top Alien Road Updates You Won\u2019t Want to Miss The digital marketing world just keeps on changing. Since the beginning of 2022, the landscape has been rocked by seismic shifts: The rise of AI, especially for content generation A continued surge in video, on social media and in search Increased personalization, leveraging AI and customer<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-32284","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/32284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/comments?post=32284"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/32284\/revisions"}],"predecessor-version":[{"id":32548,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/32284\/revisions\/32548"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=32284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/categories?post=32284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/tags?post=32284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}