{"id":51287,"date":"2026-03-29T21:08:37","date_gmt":"2026-03-29T21:08:37","guid":{"rendered":"https:\/\/alienroad.com\/uncategorized-az\/press-release-seo\/"},"modified":"2026-03-29T21:08:37","modified_gmt":"2026-03-29T21:08:37","slug":"press-release-seo","status":"publish","type":"post","link":"https:\/\/alienroad.com\/az\/seo-2\/press-release-seo\/","title":{"rendered":"M\u0259tbuat relesl\u0259ri SEO-ya nec\u0259 k\u00f6m\u0259k ed\u0259 bil\u0259r?"},"content":{"rendered":"<h1 class=\"sc-906ec12e-0 ZsEzQ sc-e22c6ef-5 hZLKKf\" data-test=\"heading-text\">2023-c\u00fc ild\u0259 m\u0259tbuat relesinizi SEO uy\u011fun etm\u0259k \u00fc\u00e7\u00fcn 6 m\u0259sl\u0259h\u0259t<\/h1>\n<p>Marketinq\u00e7il\u0259r tarix\u0259n m\u0259tbuat relesl\u0259rind\u0259n backlinkl\u0259r yaratmaq, trafik \u00e7\u0259km\u0259k v\u0259 axtar\u0131\u015f s\u0131ralamalar\u0131n\u0131 yax\u015f\u0131la\u015fd\u0131rmaq \u00fc\u00e7\u00fcn istifad\u0259 edibl\u0259r. Amma 2023-c\u00fc ild\u0259 d\u0259 h\u0259l\u0259 d\u0259 aktuald\u0131rm\u0131?<\/p>\n<p>Biz m\u0259tbuat relesi SEO-nun bu g\u00fcn d\u0259 effektiv olub-olmad\u0131\u011f\u0131n\u0131 n\u0259z\u0259rd\u0259n ke\u00e7ir\u0259c\u0259yik. Sonra m\u0259tbuat relesi yaratma v\u0259 paylama prosesl\u0259rinizi \u0259n uy\u011fun auditoriyalara \u00e7atd\u0131rmaq \u00fc\u00e7\u00fcn optimalla\u015fd\u0131rmaq \u00fc\u00e7\u00fcn alt\u0131 \u0259n yax\u015f\u0131 t\u0259cr\u00fcb\u0259ni ara\u015fd\u0131raca\u011f\u0131q.<\/p>\n<h2 id=\"how-can-press-releases-help-with-seo\">M\u0259tbuat relesl\u0259ri SEO-ya nec\u0259 k\u00f6m\u0259k ed\u0259 bil\u0259r?<\/h2>\n<p>M\u0259tbuat relesl\u0259ri axtar\u0131\u015f motoru optimalla\u015fd\u0131rmas\u0131 (SEO) s\u0259yl\u0259riniz\u0259 dolay\u0131 olaraq m\u0259zmun marketinqinin k\u0259\u015ffinin t\u0259\u015fviqi, yerli SEO \u00fc\u00e7\u00fcn sitatlar qurmas\u0131 v\u0259 onlayn reputasiyan\u0131z\u0131 qorumaqla k\u00f6m\u0259k edir.<\/p>\n<p>M\u0259tbuat relesinin y\u00fcks\u0259k r\u0259qab\u0259tli a\u00e7ar s\u00f6z v\u0259 ya ifad\u0259 \u00fc\u00e7\u00fcn s\u0131ralanmas\u0131 ehtimal deyil. Amma bu ba\u015f ver\u0259 bil\u0259r.<\/p>\n<p>M\u0259tbuat relesl\u0259rinin SEO faydalar\u0131 daha \u00e7ox dolay\u0131 xarakter da\u015f\u0131y\u0131r.<\/p>\n<p>\u018flb\u0259tt\u0259, medias\u0131 sah\u0259l\u0259ri v\u0259 veb saytlar m\u0259tbuat relesinizi g\u00f6t\u00fcr\u00fcb onun haqq\u0131nda m\u0259qal\u0259l\u0259r yaza bil\u0259rl\u0259r. V\u0259 bu m\u0259qal\u0259l\u0259rd\u0259 onlar veb sayt\u0131n\u0131za link ver\u0259 bil\u0259rl\u0259r. Bu o dem\u0259kdir ki, siz backlinkl\u0259r al\u0131rs\u0131n\u0131z ki, bu da SEO \u00fc\u00e7\u00fcn inan\u0131lmaz d\u0259r\u0259c\u0259d\u0259 vacibdir.<\/p>\n<p>Amma m\u0259tbuat relesinizd\u0259n yaranan h\u0259r hans\u0131 backlinkl\u0259rin &#8220;follow&#8221; linkl\u0259ri olaca\u011f\u0131 bar\u0259d\u0259 z\u0259man\u0259t yoxdur.<\/p>\n<p>Bir \u00e7ox x\u0259b\u0259r v\u0259 media saytlar\u0131 nofollow linkl\u0259rd\u0259n istifad\u0259 edirl\u0259r. Bu o dem\u0259kdir ki, onlar SEO bax\u0131m\u0131ndan veb sayt\u0131n\u0131za birba\u015fa fayda verm\u0259y\u0259c\u0259kl\u0259r.<\/p>\n<p>Lakin oxucular h\u0259l\u0259 d\u0259 daha \u00e7ox \u00f6yr\u0259nm\u0259k \u00fc\u00e7\u00fcn giperke\u00e7id\u0259 klik ed\u0259 bil\u0259rl\u0259r v\u0259 bu, referral trafiki sizin t\u0259r\u0259finiz\u0259 y\u00f6nl\u0259ndir\u0259c\u0259k.<\/p>\n<p>N\u0259tic\u0259d\u0259, m\u0259tbuat relesl\u0259ri insanlar\u0131 sizi k\u0259\u015ff etm\u0259y\u0259 v\u0259 sayt\u0131n\u0131za ziyar\u0259t\u00e7il\u0259r c\u0259lb etm\u0259y\u0259 k\u00f6m\u0259k ed\u0259 bil\u0259rl\u0259r.<\/p>\n<p>Onlar h\u0259tta sayt\u0131n\u0131zdak\u0131 m\u0259qal\u0259l\u0259ri v\u0259 ya videolar\u0131 \u00f6z saytlar\u0131nda payla\u015fa bil\u0259rl\u0259r\u2014bu, sayt\u0131n\u0131za keyfiyy\u0259tli linkl\u0259r n\u0259tic\u0259sind\u0259 s\u0131ralamalar\u0131n\u0131z\u0131 art\u0131ra bil\u0259r.<\/p>\n<p>SEO m\u0259tbuat relesi taktikalar\u0131ndan fayda g\u00f6rm\u0259yin dig\u0259r yollar\u0131 da var. M\u0259tbuat relesl\u0259ri biznesiniz\u0259 a\u015fa\u011f\u0131dak\u0131 kimi k\u00f6m\u0259k ed\u0259 bil\u0259r:<\/p>\n<ul>\n<li><strong>Brend tan\u0131nmas\u0131n\u0131 art\u0131rmaq<\/strong>. Auditoriyan\u0131z sizin m\u00f6vcudlu\u011funuzdan x\u0259b\u0259rdar olur v\u0259 ad\u0131n\u0131z\u0131 v\u0259 brendinizi tan\u0131maya ba\u015flay\u0131r ki, bu etibar yarad\u0131r.<\/li>\n<li><strong>Onlayn reputasiyan\u0131z\u0131 qorumaq<\/strong>. Vaxt\u0131nda m\u0259tbuat relesi ba\u015fqas\u0131n\u0131n yerl\u0259\u015fdirdiyi hekay\u0259nin narrativini idar\u0259 etm\u0259y\u0259 k\u00f6m\u0259k ed\u0259 bil\u0259r v\u0259 potensial olaraq g\u0259liri m\u0259nfi t\u0259sir ed\u0259n m\u0259tbuat\u0131 qar\u015f\u0131s\u0131n\u0131 ala bil\u0259r.<\/li>\n<li><strong>S\u00fcr\u0259tli indeksl\u0259m\u0259 t\u0259cr\u00fcb\u0259si<\/strong>. Axtar\u0131\u015f motorlar\u0131 m\u0259zmun tezliyi s\u0259b\u0259bind\u0259n media sah\u0259l\u0259rini m\u00fcnt\u0259z\u0259m olaraq skan edirl\u0259r, buna g\u00f6r\u0259 d\u0259 m\u0259tbuat relesi linkl\u0259rinizi daha s\u00fcr\u0259tli indeksl\u0259y\u0259c\u0259kl\u0259r. Bu, potensial backlinkl\u0259ri v\u0259 referral-lar\u0131 daha tez \u0259ld\u0259 etm\u0259yiniz dem\u0259kdir.<\/li>\n<li><strong>Alg\u0131lanan avtoriteti art\u0131rmaq<\/strong>. M\u0259tbuat relesl\u0259ri ekspertiz\u0259 v\u0259 avtoritetiniz haqq\u0131nda s\u00f6z\u00fc yaymaq \u00fc\u00e7\u00fcn sitatlar qurma\u011fa k\u00f6m\u0259k ed\u0259 bil\u0259r. Bu, s\u0131ralamalar\u0131n\u0131z\u0131 art\u0131ra bil\u0259r.<\/li>\n<\/ul>\n<p>Yeni bir m\u0259hsulu t\u0259qdim etm\u0259k v\u0259 ya hadis\u0259 haqq\u0131nda narrativi idar\u0259 etm\u0259k ist\u0259s\u0259niz d\u0259, m\u0259tbuat relesinin m\u0259qs\u0259di uy\u011fun auditoriyalar aras\u0131nda s\u00f6z\u00fc yaymaq \u00fc\u00e7\u00fcn m\u00fcmk\u00fcn q\u0259d\u0259r \u00e7ox media qamqab\u0131 \u0259ld\u0259 etm\u0259kdir.<\/p>\n<h2 id=\"is-press-release-seo-still-effective-in-2023\">M\u0259tbuat relesi SEO 2023-c\u00fc ild\u0259 h\u0259l\u0259 d\u0259 effektivdirmi?<\/h2>\n<p>Onlar\u0131 d\u00fczg\u00fcn istifad\u0259 ets\u0259niz, b\u0259li, m\u0259tbuat relesl\u0259ri 2023-c\u00fc ild\u0259 SEO \u00fc\u00e7\u00fcn h\u0259l\u0259 d\u0259 effektivdir.<\/p>\n<p>H\u0259tta m\u0259tbuat relesind\u0259n nofollow link alsan\u0131z v\u0259 ya m\u0259tbuat relesiniz haqq\u0131nda dan\u0131\u015fan m\u0259qal\u0259 olsayd\u0131 bel\u0259, onlar h\u0259l\u0259 d\u0259 b\u00f6y\u00fck t\u0259sir g\u00f6st\u0259r\u0259 bil\u0259rl\u0259r.<\/p>\n<p>2019-cu ild\u0259 Google nofollow linkl\u0259ri nec\u0259 g\u00f6rd\u00fcy\u00fcn\u00fc t\u0259kmill\u0259\u015fdirdi. \u0130ndi &#8220;nofollow&#8221;u daxil etm\u0259k v\u0259 ya xaric etm\u0259k haqq\u0131nda ipucu kimi q\u0259bul edir, birba\u015fa t\u0259limat kimi deyil. Bu o dem\u0259kdir ki, nofollow link h\u0259l\u0259 d\u0259 SEO-nuza k\u00f6m\u0259k ed\u0259 bil\u0259r.<\/p>\n<p>Ke\u00e7mi\u015fd\u0259 \u015firk\u0259tl\u0259r \u00f6z saytlar\u0131na dolu backlinkl\u0259rl\u0259 m\u0259tbuat relesl\u0259ri yaz\u0131r, sonra onlar\u0131 y\u00fczl\u0259rl\u0259 m\u0259tbuat relesi sayt\u0131na g\u00f6nd\u0259rm\u0259k \u00fc\u00e7\u00fcn paylay\u0131c\u0131ya \u00f6d\u0259ni\u015f ed\u0259rdil\u0259r. M\u0259tbuat relesini daha \u00e7ox sayt g\u00f6t\u00fcrs\u0259, \u015firk\u0259t daha \u00e7ox backlink al\u0131rd\u0131. Bu, a\u015fa\u011f\u0131 keyfiyy\u0259tli m\u0259tbuat relesl\u0259ri il\u0259 dolu saytlara s\u0259b\u0259b olurdu.<\/p>\n<p>Google-un John Mueller-i dedi ki, bunlara reklam kimi bax\u0131lmal\u0131 v\u0259 buna g\u00f6r\u0259 d\u0259 nofollow linkl\u0259rd\u0259n istifad\u0259 edilm\u0259lidir.<\/p>\n<p>Bel\u0259likl\u0259, 2013-c\u00fc ild\u0259 Google m\u0259tbuat relesi linkl\u0259rini d\u0259y\u0259rsizl\u0259\u015fdir\u0259r\u0259k buna son verdi.<\/p>\n<p>O vaxtdan b\u0259ri \u015firk\u0259t i\u015f\u00e7il\u0259ri m\u0259tbuat relesl\u0259rind\u0259ki linkl\u0259rin v\u0259 SEO s\u0259yl\u0259rinin t\u0259sirini m\u00fcxt\u0259lif d\u0259r\u0259c\u0259l\u0259rd\u0259 a\u015fa\u011f\u0131 sal\u0131rlar.<\/p>\n<p>Google-un John Mueller-in\u0259 g\u00f6r\u0259, m\u0259tbuat relesi linkl\u0259ri v\u0259 ankor m\u0259tnl\u0259ri ehtimal ki, n\u0259z\u0259r\u0259 al\u0131nmayacaq.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/00\/82\/0082ac0ace906362777f91d549422414\/D-OlATiIa_DPYZR1AyiqbzZ_SDsJU0md7X4Uv5lGe0yXiyt6J-8RySNKyegMsce_-WzZrqBfanCS-SnGlQlcG5cSBycnYx55jq1zvqjPzp89Xjz_wIfq_AhBHvTjzXu0WpwLgHNiDbhs2770AN0h0Ww.webp\" type=\"image\/webp\" \/><img fetchpriority=\"high\" decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/00\/82\/0082ac0ace906362777f91d549422414\/D-OlATiIa_DPYZR1AyiqbzZ_SDsJU0md7X4Uv5lGe0yXiyt6J-8RySNKyegMsce_-WzZrqBfanCS-SnGlQlcG5cSBycnYx55jq1zvqjPzp89Xjz_wIfq_AhBHvTjzXu0WpwLgHNiDbhs2770AN0h0Ww.png\" alt=\"Google-un John Mueller-ind\u0259n m\u0259tbuat relesl\u0259ri haqq\u0131nda sitat\" width=\"1010\" height=\"527\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/00\/82\/0082ac0ace906362777f91d549422414\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/00\/82\/0082ac0ace906362777f91d549422414\/D-OlATiIa_DPYZR1AyiqbzZ_SDsJU0md7X4Uv5lGe0yXiyt6J-8RySNKyegMsce_-WzZrqBfanCS-SnGlQlcG5cSBycnYx55jq1zvqjPzp89Xjz_wIfq_AhBHvTjzXu0WpwLgHNiDbhs2770AN0h0Ww.png\" data- title=\"\"><\/picture><\/figure>\n<p>Bizim \u00f6z Google c\u0259zalar\u0131 ara\u015fd\u0131rmam\u0131za g\u00f6r\u0259, m\u0259tbuat relesl\u0259ri link \u0259sasl\u0131 veb sayt c\u0259zalar\u0131n\u0131n \u0259n \u00fcst s\u0259b\u0259bl\u0259rind\u0259n biridir.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/b1\/2e\/b12eeeeee8f8de22d1620b8b494e95cd\/bWl0KF0qgVCp4P0sZXs-owLy_u2TBb5X313jA89MIifoIjqyHLwjSMOLyNoY9eqhSgpWgSFHEC-ZgqIJQ_dgbi2WjSYXVR3r374aWYhJ0Shzho5IwgTB_c9eoo8k5knCyEtKyW8HcznWOQe98JUjrM4.webp\" type=\"image\/webp\" \/><img decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/b1\/2e\/b12eeeeee8f8de22d1620b8b494e95cd\/bWl0KF0qgVCp4P0sZXs-owLy_u2TBb5X313jA89MIifoIjqyHLwjSMOLyNoY9eqhSgpWgSFHEC-ZgqIJQ_dgbi2WjSYXVR3r374aWYhJ0Shzho5IwgTB_c9eoo8k5knCyEtKyW8HcznWOQe98JUjrM4.png\" alt=\"Semrush ara\u015fd\u0131rmas\u0131ndan &quot;Google-un t\u0259bii olmayan daxil linkl\u0259r \u00fc\u00e7\u00fcn c\u0259zalar\u0131&quot; infografikas\u0131\" width=\"1010\" height=\"1496\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/b1\/2e\/b12eeeeee8f8de22d1620b8b494e95cd\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/b1\/2e\/b12eeeeee8f8de22d1620b8b494e95cd\/bWl0KF0qgVCp4P0sZXs-owLy_u2TBb5X313jA89MIifoIjqyHLwjSMOLyNoY9eqhSgpWgSFHEC-ZgqIJQ_dgbi2WjSYXVR3r374aWYhJ0Shzho5IwgTB_c9eoo8k5knCyEtKyW8HcznWOQe98JUjrM4.png\" data- title=\"\"><\/picture><\/figure>\n<p>Google link c\u0259zas\u0131n\u0131n \u0259n yay\u0131lm\u0131\u015f tetikl\u0259yicil\u0259rind\u0259n biri\u2014axtar\u0131\u015f g\u00f6r\u00fcn\u00fcrl\u00fcy\u00fcn\u00fc s\u00fcr\u0259tl\u0259 azaldan m\u0259hdudla\u015fd\u0131r\u0131c\u0131 t\u0259dbir\u2014t\u0259bii olmayan \u00e7\u0131x\u0131\u015f v\u0259 daxil linkl\u0259rdir.<\/p>\n<p>Bel\u0259likl\u0259, m\u0259tbuat relesl\u0259rini linkl\u0259rl\u0259 doldurmaq axtar\u0131\u015f motoru s\u0131ralamalar\u0131n\u0131z\u0131 art\u0131rma\u011fa k\u00f6m\u0259k etm\u0259y\u0259c\u0259k. Bu, \u0259slind\u0259 onlara z\u0259r\u0259r ver\u0259 bil\u0259r.<\/p>\n<p>Amma axtar\u0131\u015f motoru optimalla\u015fd\u0131r\u0131lm\u0131\u015f m\u0259tbuat relesl\u0259rind\u0259n istifad\u0259 <strong>dig\u0259r s\u0131ralama faktorlar\u0131na m\u00fcsb\u0259t t\u0259sir ed\u0259 bil\u0259r<\/strong>.<\/p>\n<p>Bununla bel\u0259, bu \u00fcst\u00fcnl\u00fckl\u0259rin ham\u0131s\u0131n\u0131 ist\u0259nil\u0259n k\u00f6hn\u0259 m\u0259tbuat relesi il\u0259 \u0259ld\u0259 etm\u0259y\u0259c\u0259ksiniz. M\u00fc\u0259yy\u0259n taktikalar istifad\u0259 etm\u0259lisiniz.<\/p>\n<h2 id=\"5-press-release-seo-best-practices\">5 M\u0259tbuat relesi SEO \u0259n yax\u015f\u0131 t\u0259cr\u00fcb\u0259<\/h2>\n<p>M\u0259tbuat relesl\u0259ri il\u0259 h\u0259d\u0259f auditoriyan\u0131z\u0131n daha \u00e7oxuna \u00e7atmaq ist\u0259s\u0259niz, x\u0259b\u0259r\u0259 d\u0259y\u0259rli hadis\u0259 il\u0259 ba\u015flay\u0131n.<\/p>\n<p>Sonra c\u0259lbedici, yax\u015f\u0131 formatla\u015fd\u0131r\u0131lm\u0131\u015f m\u0259tbuat relesi yaz\u0131n v\u0259 onu d\u00fczg\u00fcn x\u0259b\u0259r sah\u0259l\u0259rin\u0259 paylay\u0131n.<\/p>\n<p>\u018fn\u0259n\u0259vi m\u0259tbuat relesl\u0259ri m\u0259\u015fhur olaraq quru olur. Yaln\u0131z m\u0259tn format\u0131 onlar\u0131 oxumaq \u00fc\u00e7\u00fcn kifay\u0259t q\u0259d\u0259r \u00e7ox boring edir. Budur \u0259n\u0259n\u0259vi m\u0259tbuat relesinin n\u00fcmun\u0259si:<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/19\/8b\/198b8b32d9dd303464e13e83069cea57\/W4k6MI5KaiPu8S69JvjK3AUbQEO9wgDDNwffMFYQgW0_mL0nHsM9MNI8bIBbjR_mMWxmyJYgQt0Qr3uhlO5cv7-D9h5tnK_c5cV3Qwixqmt6p-FNrEaJgdXML7eq87c_btGANbFDGvOTpsVUZJdAJS8.webp\" type=\"image\/webp\" \/><img decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/19\/8b\/198b8b32d9dd303464e13e83069cea57\/W4k6MI5KaiPu8S69JvjK3AUbQEO9wgDDNwffMFYQgW0_mL0nHsM9MNI8bIBbjR_mMWxmyJYgQt0Qr3uhlO5cv7-D9h5tnK_c5cV3Qwixqmt6p-FNrEaJgdXML7eq87c_btGANbFDGvOTpsVUZJdAJS8.jpeg\" alt=\"\u018fn\u0259n\u0259vi m\u0259tbuat relesinin n\u00fcmun\u0259si\" width=\"660\" height=\"906\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/19\/8b\/198b8b32d9dd303464e13e83069cea57\/original.jpeg\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/19\/8b\/198b8b32d9dd303464e13e83069cea57\/W4k6MI5KaiPu8S69JvjK3AUbQEO9wgDDNwffMFYQgW0_mL0nHsM9MNI8bIBbjR_mMWxmyJYgQt0Qr3uhlO5cv7-D9h5tnK_c5cV3Qwixqmt6p-FNrEaJgdXML7eq87c_btGANbFDGvOTpsVUZJdAJS8.jpeg\" data- title=\"\"><\/picture><\/figure>\n<p>M\u0259tbuat relesinin m\u0259qs\u0259di b\u00f6y\u00fck v\u0259 ya a\u00e7\u0131q \u015firk\u0259tl\u0259rin f\u0259aliyy\u0259tl\u0259ri haqq\u0131nda ictimaiyy\u0259ti m\u0259lumatland\u0131rmaqd\u0131r. Dig\u0259rl\u0259ri yeni m\u0259hsullara maraq oyatmaq v\u0259 ya bazar\u0131 t\u0259sir etm\u0259k \u00fc\u00e7\u00fcn n\u0259z\u0259rd\u0259 tutulub.<\/p>\n<p>Buna g\u00f6r\u0259 d\u0259 biznesl\u0259r x\u0259b\u0259r hekay\u0259sini jurnalistl\u0259r\u0259 \u00f6t\u00fcrm\u0259k \u00fc\u00e7\u00fcn m\u0259tbuat relesl\u0259rind\u0259n istifad\u0259 edirdil\u0259r ki, onlar bunu n\u0259\u015frl\u0259rind\u0259 \u0259hat\u0259 etsinl\u0259r.<\/p>\n<p>Jurnalistl\u0259r, SEO v\u0259 ya h\u0259r ikisi \u00fc\u00e7\u00fcn m\u0259tbuat relesi yazmaq ist\u0259s\u0259niz d\u0259, onun c\u0259lbedici oldu\u011fundan \u0259min olun. Sonra onlar hekay\u0259nizi yay\u0131mlama\u011fa daha meyilli olacaqlar.<\/p>\n<p>Bu alt\u0131 \u0259n yax\u015f\u0131 t\u0259cr\u00fcb\u0259 ara\u015fd\u0131rma, yazma v\u0259 m\u0259tbuat relesl\u0259rini paylamaq \u00fc\u00e7\u00fcn sizi do\u011fru yolda saxlayacaq.<\/p>\n<h3 id=\"1--be-sure-your-press-release-are-newsworthy\">1. M\u0259tbuat relesinizin x\u0259b\u0259r\u0259 d\u0259y\u0259rli oldu\u011fundan \u0259min olun<\/h3>\n<p>Media qamqab\u0131 \u00fc\u00e7\u00fcn r\u0259qab\u0259t h\u0259r zamank\u0131ndan daha z\u0259rifdir.<\/p>\n<p>Buna g\u00f6r\u0259 d\u0259 x\u0259b\u0259r\u0259 d\u0259y\u0259rli hadis\u0259 v\u0259 ya hekay\u0259 il\u0259 ba\u015flay\u0131n, sonra m\u0259tbuat relesinizi d\u00fczg\u00fcn auditoriyaya \u00e7atd\u0131rmaq \u00fc\u00e7\u00fcn optimalla\u015fd\u0131r\u0131n.<\/p>\n<p>M\u0259zmun par\u00e7as\u0131 a\u015fa\u011f\u0131dak\u0131 x\u00fcsusiyy\u0259tl\u0259rd\u0259n b\u0259zil\u0259rini v\u0259 ya ham\u0131s\u0131n\u0131 \u0259hat\u0259 etdikd\u0259 x\u0259b\u0259r\u0259 d\u0259y\u0259rli say\u0131l\u0131r:<\/p>\n<ul>\n<li><strong>T\u0259sir:<\/strong> \u018fg\u0259r x\u0259b\u0259r sah\u0259sinin auditoriyas\u0131\u2014v\u0259 ya potensial m\u00fc\u015ft\u0259ril\u0259riniz\u2014hekay\u0259d\u0259n t\u0259sirl\u0259nirs\u0259, onlar haqq\u0131nda e\u015fitm\u0259k ist\u0259y\u0259c\u0259kl\u0259r. M\u0259s\u0259l\u0259n, \u015firk\u0259tinizin k\u00f6hn\u0259 m\u0259hsul versiyas\u0131n\u0131 k\u00f6hn\u0259l\u0259\u015fdir\u0259 v\u0259 ya az faydal\u0131 ed\u0259 bil\u0259c\u0259k yeni m\u0259hsul buraxmas\u0131.<\/li>\n<li><strong>Y\u00fcks\u0259k profil \u015f\u0259xsl\u0259r:<\/strong> Hadis\u0259l\u0259r maraql\u0131 \u015f\u0259xs v\u0259 ya influencerin i\u015ftirak\u0131 il\u0259 daha x\u0259b\u0259r\u0259 d\u0259y\u0259rli olur. M\u0259s\u0259l\u0259n, g\u0259l\u0259c\u0259k burax\u0131l\u0131\u015fda bir ulduzla \u0259m\u0259kda\u015fl\u0131q etm\u0259yiniz.<\/li>\n<li><strong>Konflikt yum\u015faltma:<\/strong> Biznesiniz haqq\u0131nda m\u0259nfi bir \u015feyi vur\u011fulamaq ist\u0259m\u0259s\u0259niz d\u0259, reputasiyan\u0131z\u0131 qorumaq \u00fc\u00e7\u00fcn qeydi d\u00fcz\u0259ltm\u0259k ist\u0259y\u0259 bil\u0259rsiniz. M\u0259s\u0259l\u0259n, i\u015f\u00e7il\u0259rin ortaqla\u015fd\u0131r\u0131lmas\u0131 \u015fayi\u0259l\u0259ri.<\/li>\n<li><strong>\u0130nsan mara\u011f\u0131<\/strong><strong>:<\/strong> Bu hekay\u0259l\u0259r ham\u0131m\u0131z\u0131n \u0259laq\u0259 qura bil\u0259c\u0259yi unikal insan d\u0259y\u0259rl\u0259rini vur\u011fulay\u0131r, m\u0259s\u0259l\u0259n, g\u00f6zl\u0259nilm\u0259z mehribanl\u0131q akt\u0131. M\u0259s\u0259l\u0259n, biznesin bir s\u0259b\u0259b \u00fc\u00e7\u00fcn m\u0259lumatland\u0131rma \u00fc\u00e7\u00fcn icma il\u0259 \u0259m\u0259kda\u015fl\u0131q etm\u0259si.<\/li>\n<li><strong>N\u00fcmun\u0259vilik v\u0259 ya qeyri-adi:<\/strong> \u018fg\u0259r hadis\u0259 v\u0259 ya voqeu \u0259vv\u0259lki kimi ba\u015f verm\u0259yibs\u0259, maraq oyand\u0131rma v\u0259 qamqab \u0259ld\u0259 etm\u0259 ehtimal\u0131 daha y\u00fcks\u0259kdir. M\u0259s\u0259l\u0259n, tikinti i\u015fl\u0259ri zaman\u0131 tarixi artefaktlar\u0131n a\u015fkarlanmas\u0131.<\/li>\n<\/ul>\n<p>Bu n\u00fcmun\u0259d\u0259 CVS Health \u015firk\u0259tin i\u015f\u00e7il\u0259rin minimum saatl\u0131q maa\u015f\u0131n\u0131 saatda 15 dollara qald\u0131rmaq \u00fc\u00e7\u00fcn investisiyas\u0131n\u0131 elan etdi:<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/1a\/1e\/1a1ed03938852f0daae88abbd2e09e1a\/aPIY3hRKkKzc_0q938498bZX6neDFTRuLHLzJ8ztOmrDIYS8V_umeSC19XuwjSsNqSCHEJLhLkIt_bIa9yU5ke1yQgPQF_sa9dVWFtbEfncf4YOd5J9cDOsR38AIwgo5jepIeapdvfS3E8iqPyfF8lY.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/1a\/1e\/1a1ed03938852f0daae88abbd2e09e1a\/aPIY3hRKkKzc_0q938498bZX6neDFTRuLHLzJ8ztOmrDIYS8V_umeSC19XuwjSsNqSCHEJLhLkIt_bIa9yU5ke1yQgPQF_sa9dVWFtbEfncf4YOd5J9cDOsR38AIwgo5jepIeapdvfS3E8iqPyfF8lY.png\" alt=\"&quot;CVS Health maa\u015f art\u0131m\u0131n\u0131 elan edir&quot; m\u0259qal\u0259\" width=\"1010\" height=\"766\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/1a\/1e\/1a1ed03938852f0daae88abbd2e09e1a\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/1a\/1e\/1a1ed03938852f0daae88abbd2e09e1a\/aPIY3hRKkKzc_0q938498bZX6neDFTRuLHLzJ8ztOmrDIYS8V_umeSC19XuwjSsNqSCHEJLhLkIt_bIa9yU5ke1yQgPQF_sa9dVWFtbEfncf4YOd5J9cDOsR38AIwgo5jepIeapdvfS3E8iqPyfF8lY.png\" data- title=\"\"><\/picture><\/figure>\n<p>Bu f\u0259rqli \u015f\u0259rtl\u0259rd\u0259 x\u0259b\u0259r\u0259 d\u0259y\u0259rli olmaya bil\u0259r, amma iqtisadi qeyri-m\u00fc\u0259yy\u0259nlik d\u00f6vr\u00fcnd\u0259 dig\u0259r \u015firk\u0259tl\u0259r pul q\u0259na\u0259t etm\u0259k \u00fc\u00e7\u00fcn k\u0259siml\u0259r ed\u0259nd\u0259 aktuald\u0131r.<\/p>\n<p>Bu <strong>n\u00fcmun\u0259vilik<\/strong> b\u00f6y\u00fck media m\u0259nb\u0259l\u0259rinin onu g\u00f6t\u00fcrm\u0259 ehtimal\u0131n\u0131 art\u0131r\u0131r, \u00e7\u00fcnki onlar <strong>insan<\/strong> <strong>maraq<\/strong> buca\u011f\u0131n\u0131 x\u0259b\u0259r etm\u0259k ist\u0259yirl\u0259r.<\/p>\n<p>Oxucular sonra CVS Health sayt\u0131na daxil olub hekay\u0259ni \u00f6zl\u0259ri k\u0259\u015ff edib payla\u015fa bil\u0259rl\u0259r\u2014bu, t\u0259bii backlinkl\u0259r n\u0259tic\u0259sind\u0259.<\/p>\n<p>Ba\u015fqa bir n\u00fcmun\u0259d\u0259 Form Nutrition (bitki \u0259sasl\u0131 protein v\u0259 qida \u0259lav\u0259l\u0259ri brendi) Orlando Bloom-u Ba\u015f Sa\u011flaml\u0131q Memuru kimi elan etdi:<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/f7\/1e\/f71ee58ed48f8f8c70aa328b154fe9dc\/S22ELD4lWDP16sIddiWTwF-56LHS9wu10YNGcX-cka0qD09ZUokqs52xq2a9gTqs34Jvn0-ldZTj6gOFpiTmcZFnstlZ9B_clu0tKn6ViJqBA9AbT-ACCTvvLDTYoOkcj_rkQQWr3nWbjQOhH2SOgQA.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/f7\/1e\/f71ee58ed48f8f8c70aa328b154fe9dc\/S22ELD4lWDP16sIddiWTwF-56LHS9wu10YNGcX-cka0qD09ZUokqs52xq2a9gTqs34Jvn0-ldZTj6gOFpiTmcZFnstlZ9B_clu0tKn6ViJqBA9AbT-ACCTvvLDTYoOkcj_rkQQWr3nWbjQOhH2SOgQA.png\" alt=\"&quot;Form Nutrition Orlando Bloom-u Ba\u015f Sa\u011flaml\u0131q Memuru kimi elan edir&quot; m\u0259tbuat relesi\" width=\"1010\" height=\"595\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/f7\/1e\/f71ee58ed48f8f8c70aa328b154fe9dc\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/f7\/1e\/f71ee58ed48f8f8c70aa328b154fe9dc\/S22ELD4lWDP16sIddiWTwF-56LHS9wu10YNGcX-cka0qD09ZUokqs52xq2a9gTqs34Jvn0-ldZTj6gOFpiTmcZFnstlZ9B_clu0tKn6ViJqBA9AbT-ACCTvvLDTYoOkcj_rkQQWr3nWbjQOhH2SOgQA.png\" data- title=\"\"><\/picture><\/figure>\n<p>Y\u00fcks\u0259k profil \u015firk\u0259td\u0259 yeni icra\u00e7\u0131 m\u0259tbuat relesin\u0259 s\u0259b\u0259b ola bil\u0259r, amma x\u0259b\u0259r\u0259 \u00e7evrilm\u0259y\u0259 bil\u0259r. Form Nutrition <strong>y\u00fcks\u0259k profil \u015f\u0259xs<\/strong> oturdu\u011fu \u00fc\u00e7\u00fcn h\u0259m \u0259sas ax\u0131n, h\u0259m d\u0259 ni\u015f media sah\u0259l\u0259ri hekay\u0259ni g\u00f6t\u00fcrd\u00fc ki, bu brend haqq\u0131nda m\u0259lumatland\u0131rman\u0131 yayd\u0131.<\/p>\n<p>Uy\u011fun v\u0259 x\u0259b\u0259r\u0259 d\u0259y\u0259rli m\u0259tbuat relesi h\u0259d\u0259f auditoriyan\u0131za \u00e7atma ehtimal\u0131n\u0131 art\u0131r\u0131r.<\/p>\n<h3 id=\"2--write-an-attention-grabbing-headline\">2. Diqq\u0259t \u00e7\u0259k\u0259n ba\u015fl\u0131q yaz\u0131n<\/h3>\n<p>Optimalla\u015fd\u0131r\u0131lm\u0131\u015f m\u0259tbuat relesi oxucunun mara\u011f\u0131n\u0131 oyand\u0131ran diqq\u0259t \u00e7\u0259k\u0259n ba\u015fl\u0131qla ba\u015flay\u0131r.<\/p>\n<p>\u018fks\u0259r r\u0259q\u0259msal marketinq m\u0259zmunu kimi, ba\u015fl\u0131\u011f\u0131n\u0131z insanlar s\u0259hif\u0259ni \u00f6nizl\u0259dikd\u0259 v\u0259 ya a\u00e7d\u0131qda g\u00f6rd\u00fckleri ilk \u015feydir.<\/p>\n<p>F\u0259rqli title tag (axtar\u0131\u015f motorlar\u0131n\u0131n g\u00f6st\u0259rdiyi) v\u0259 m\u0259tbuat relesi ba\u015fl\u0131\u011f\u0131 (\u00f6nizl\u0259m\u0259d\u0259 v\u0259 m\u0259tbuat relesind\u0259 \u00f6z\u00fc g\u00f6st\u0259ril\u0259c\u0259k) se\u00e7\u0259 v\u0259 ya onlar\u0131 eyni saxlaya bil\u0259rsiniz.<\/p>\n<p>Unutmay\u0131n ki, axtar\u0131\u015f motorlar\u0131 ba\u015fl\u0131\u011f\u0131n\u0131za deyil, title tag-\u0131n\u0131za fokuslan\u0131r.<\/p>\n<p>Title tag-\u0131 SEO uy\u011fun etm\u0259k \u00fc\u00e7\u00fcn o, 600 piksel-d\u0259n az olmal\u0131d\u0131r ki, bu t\u0259xmin\u0259n 60 simvoldur.<\/p>\n<p>Budur MuralsWallpaper-dan ba\u015fl\u0131q n\u00fcmun\u0259si th<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2023-c\u00fc ild\u0259 m\u0259tbuat relesinizi SEO uy\u011fun etm\u0259k \u00fc\u00e7\u00fcn 6 m\u0259sl\u0259h\u0259t Marketinq\u00e7il\u0259r tarix\u0259n m\u0259tbuat relesl\u0259rind\u0259n backlinkl\u0259r yaratmaq, trafik \u00e7\u0259km\u0259k v\u0259 axtar\u0131\u015f s\u0131ralamalar\u0131n\u0131 yax\u015f\u0131la\u015fd\u0131rmaq \u00fc\u00e7\u00fcn istifad\u0259 edibl\u0259r. Amma 2023-c\u00fc ild\u0259 d\u0259 h\u0259l\u0259 d\u0259 aktuald\u0131rm\u0131? Biz m\u0259tbuat relesi SEO-nun bu g\u00fcn d\u0259 effektiv olub-olmad\u0131\u011f\u0131n\u0131 n\u0259z\u0259rd\u0259n ke\u00e7ir\u0259c\u0259yik. Sonra m\u0259tbuat relesi yaratma v\u0259 paylama prosesl\u0259rinizi \u0259n uy\u011fun auditoriyalara \u00e7atd\u0131rmaq \u00fc\u00e7\u00fcn [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[1154,1153],"class_list":["post-51287","post","type-post","status-publish","format-standard","hentry","category-seo-2","tag-bloq","tag-mqal"],"acf":[],"_links":{"self":[{"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/posts\/51287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/comments?post=51287"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/posts\/51287\/revisions"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/media?parent=51287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/categories?post=51287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/tags?post=51287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}