{"id":52418,"date":"2026-03-30T05:41:49","date_gmt":"2026-03-30T05:41:49","guid":{"rendered":"https:\/\/alienroad.com\/uncategorized-az\/what-is-seo\/"},"modified":"2026-03-30T05:41:49","modified_gmt":"2026-03-30T05:41:49","slug":"what-is-seo","status":"publish","type":"post","link":"https:\/\/alienroad.com\/az\/seo-2\/what-is-seo\/","title":{"rendered":"SEO N\u0259dir"},"content":{"rendered":"<h1>SEO N\u0259dir \u2013 Axtar\u0131\u015f M\u00fch\u0259rrik Optimizasiyas\u0131?<\/h1>\n<p>SEO \u201caxtar\u0131\u015f m\u00fch\u0259rrik optimizasiyas\u0131\u201dn\u0131n q\u0131sald\u0131lm\u0131\u015f formas\u0131d\u0131r. Sad\u0259 dill\u0259 s\u00f6yl\u0259y\u0259nd\u0259, SEO sizin veb sayt\u0131n\u0131z\u0131 Google, Microsoft Bing v\u0259 dig\u0259r axtar\u0131\u015f m\u00fch\u0259rrikl\u0259rind\u0259 g\u00f6r\u00fcn\u00fcrl\u00fcy\u00fcn\u00fc art\u0131rmaq \u00fc\u00e7\u00fcn t\u0259kmill\u0259\u015fdirm\u0259 prosesini n\u0259z\u0259rd\u0259 tutur, x\u00fcsusil\u0259 insanlar a\u015fa\u011f\u0131dak\u0131lar\u0131 axtard\u0131\u011f\u0131nda:<\/p>\n<p>S\u0259nin satd\u0131\u011f\u0131n m\u0259hsullar.<br \/>\nS\u0259nin t\u0259klif etdiyin xidm\u0259tl\u0259r.<br \/>\nS\u0259nin d\u0259rin ekspertiz\u0259 v\u0259\/v\u0259 ya t\u0259cr\u00fcb\u0259y\u0259 malik oldu\u011fun m\u00f6vzular haqq\u0131nda m\u0259lumat.<br \/>\nS\u0259hif\u0259l\u0259rinizin axtar\u0131\u015f n\u0259tic\u0259l\u0259rind\u0259 daha yax\u015f\u0131 g\u00f6r\u00fcnm\u0259si, tap\u0131lma v\u0259 klikl\u0259nm\u0259 ehtimal\u0131n\u0131 art\u0131r\u0131r. N\u0259tic\u0259d\u0259, axtar\u0131\u015f m\u00fch\u0259rrik optimizasiyas\u0131n\u0131n m\u0259qs\u0259di veb sayt ziyar\u0259t\u00e7il\u0259rini c\u0259lb etm\u0259k v\u0259 onlar\u0131 m\u00fc\u015ft\u0259ril\u0259r\u0259, m\u00fcvekkill\u0259r\u0259 v\u0259 ya davaml\u0131 olaraq qay\u0131dan auditoriyaya \u00e7evirm\u0259kdir.<\/p>\n<p>Bu b\u0259l\u0259d\u00e7id\u0259 n\u0259 \u00f6yr\u0259n\u0259c\u0259ksiniz:<\/p>\n<ul>\n<li>SEO-nun SEM v\u0259 PPC-d\u0259n f\u0259rqi<\/li>\n<li>N\u0259 \u00fc\u00e7\u00fcn SEO vacibdir<\/li>\n<li>SEO n\u00f6vl\u0259ri v\u0259 ixtisasla\u015fmalar<\/li>\n<li>SEO nec\u0259 i\u015fl\u0259yir<\/li>\n<li>SEO-nu nec\u0259 \u00f6yr\u0259nm\u0259k olar<\/li>\n<li>SEO SEM v\u0259 PPC-d\u0259n nec\u0259 f\u0259rql\u0259nir?<\/li>\n<li>SEM v\u0259 PPC Search Engine Land-d\u0259 v\u0259 daha geni\u015f axtar\u0131\u015f marketinq icmas\u0131ndak\u0131 dig\u0259r iki geni\u015f yay\u0131lm\u0131\u015f terminidir.<\/li>\n<\/ul>\n<p>H\u0259r iki termin haqq\u0131nda daha \u00e7ox m\u0259lumat \u00fc\u00e7\u00fcn oxuma\u011fa davam edin v\u0259 onlar\u0131n SEO il\u0259 nec\u0259 \u0259laq\u0259li oldu\u011funu \u00f6yr\u0259nin.<\/p>\n<h2>SEO vs. SEM<\/h2>\n<p>SEM axtar\u0131\u015f m\u00fch\u0259rrik marketinqi dem\u0259kdir \u2013 yaxud daha geni\u015f tan\u0131nan ad\u0131yla axtar\u0131\u015f marketinqi.<\/p>\n<p>Axtar\u0131\u015f marketinqi r\u0259q\u0259msal marketinqin bir n\u00f6v\u00fcd\u00fcr. Bu, SEO v\u0259 PPC f\u0259aliyy\u0259tl\u0259rinin birl\u0259\u015fm\u0259si \u00fc\u00e7\u00fcn \u00fcmumi termin olup, orqanik axtar\u0131\u015f v\u0259 \u00f6d\u0259ni\u015fli axtar\u0131\u015f vasit\u0259sil\u0259 trafik c\u0259lb etm\u0259yi n\u0259z\u0259rd\u0259 tutur.<\/p>\n<p>Sad\u0259c\u0259 s\u00f6yl\u0259y\u0259nd\u0259, axtar\u0131\u015f marketinqi axtar\u0131\u015f m\u00fch\u0259rrikl\u0259rind\u0259n h\u0259m \u00f6d\u0259ni\u015fli, h\u0259m d\u0259 \u00f6d\u0259ni\u015fsiz s\u0259yl\u0259rl\u0259 trafik v\u0259 g\u00f6r\u00fcn\u00fcrl\u00fck qazanma prosesidir.<\/p>\n<p>Bel\u0259likl\u0259, SEO v\u0259 SEM nec\u0259 f\u0259rql\u0259nir? Texniki olaraq, onlar f\u0259rqli deyil \u2013 SEO sad\u0259c\u0259 SEM-in bir yar\u0131s\u0131d\u0131r:<\/p>\n<p>SEO = axtar\u0131\u015f m\u00fch\u0259rrikl\u0259rind\u0259n orqanik trafik c\u0259lb etm\u0259k.<br \/>\nSEM = axtar\u0131\u015f m\u00fch\u0259rrikl\u0259rind\u0259n orqanik v\u0259 \u00f6d\u0259ni\u015fli trafik c\u0259lb etm\u0259k.<br \/>\n\u0130ndi i\u015fl\u0259r bir q\u0259d\u0259r qar\u0131\u015f\u0131qla\u015f\u0131r.<\/p>\n<p>Bu g\u00fcn bir \u00e7ox adam SEM-i PPC il\u0259 qar\u0131\u015fd\u0131raraq istifad\u0259 edir (g\u0259l\u0259c\u0259k b\u00f6lm\u0259d\u0259 dan\u0131\u015faca\u011f\u0131q).<\/p>\n<p>Bu fikir SEO-nu z\u0259ifl\u0259d\u0259r kimi g\u00f6r\u00fcn\u00fcr. Lakin SEO marketinqdir, t\u0131pk\u0131 PPC-nin marketinq olmas\u0131 kimi.<\/p>\n<p>SEO v\u0259 SEM haqq\u0131nda \u0259n yax\u015f\u0131 d\u00fc\u015f\u00fcnc\u0259 yolu bel\u0259dir:<\/p>\n<p>SEM-i bir sikk\u0259 t\u0259s\u0259vv\u00fcr edin. SEO bu sikk\u0259nin bir t\u0259r\u0259fi, PPC is\u0259 dig\u0259r t\u0259r\u0259fidir.<\/p>\n<h2>SEO vs. PPC<\/h2>\n<p>PPC klik ba\u015f\u0131na \u00f6d\u0259ni\u015f dem\u0259kdir \u2013 reklamvericil\u0259rin reklamlar\u0131n\u0131n klikl\u0259ndiyi h\u0259r d\u0259f\u0259 \u00f6d\u0259ni\u015f verdiyi r\u0259q\u0259msal marketinq n\u00f6v\u00fc.<\/p>\n<p>\u018fsas\u0259n, reklamvericil\u0259r reklamlar\u0131n\u0131n axtar\u0131\u015f n\u0259tic\u0259l\u0259rind\u0259 g\u00f6r\u00fcnm\u0259sini ist\u0259dikl\u0259ri x\u00fcsusi a\u00e7ar s\u00f6zl\u0259r v\u0259 ya ifad\u0259l\u0259r \u00fc\u00e7\u00fcn r\u0259qab\u0259t apar\u0131rlar. \u0130stifad\u0259\u00e7i bu a\u00e7ar s\u00f6zl\u0259rd\u0259n birini axtard\u0131qda, reklamvericinin reklam\u0131 yuxar\u0131 n\u0259tic\u0259l\u0259r aras\u0131nda g\u00f6r\u00fcn\u0259c\u0259k.<\/p>\n<p>Bel\u0259likl\u0259, yenid\u0259n, axtar\u0131\u015f marketinqini sikk\u0259 kimi d\u00fc\u015f\u00fcn\u0259rs\u0259k, SEO v\u0259 PPC eyni sikk\u0259nin iki t\u0259r\u0259fi \u2013 SEO \u00f6d\u0259ni\u015fsiz t\u0259r\u0259f, PPC \u00f6d\u0259ni\u015fli t\u0259r\u0259fdir.<\/p>\n<p>Ba\u015fqa bir m\u00fch\u00fcm n\u00f6qt\u0259: onu he\u00e7 vaxt \u201cSEO vs. PPC\u201d (y\u0259ni hans\u0131 daha yax\u015f\u0131d\u0131r) kimi d\u00fc\u015f\u00fcnm\u0259yin, \u00e7\u00fcnki bunlar tamamlay\u0131c\u0131 kanallard\u0131r. Bu, ya-ya deyil suald\u0131r \u2013 h\u0259mi\u015f\u0259 h\u0259r ikisini se\u00e7in (b\u00fcdc\u0259niz icaz\u0259 verdiyi q\u0259d\u0259r).<\/p>\n<p>\u018fvv\u0259l qeyd etdiyimiz kimi, SEM v\u0259 PPC terminl\u0259ri s\u0259naye daxilind\u0259 qar\u0131\u015fd\u0131r\u0131laraq istifad\u0259 olunur. Lakin Search Engine Land-d\u0259 bu el\u0259 deyil.<\/p>\n<p>\u201cSEM\u201d dedikd\u0259, h\u0259mi\u015f\u0259 SEO-ya (orqanik axtar\u0131\u015f) v\u0259 PPC-y\u0259 (\u00f6d\u0259ni\u015fli axtar\u0131\u015f) istinad edirik.<\/p>\n<p>\u201cSEM\u201din niy\u0259 \u201cPPC\u201d m\u0259nas\u0131n\u0131 ver\u0259r\u0259k SEO-nu k\u0259nara qoydu\u011funu \u00f6yr\u0259nm\u0259k ist\u0259yirsinizs\u0259, bu m\u0259qal\u0259l\u0259r\u0259 d\u0259rin\u0259 en\u0259 bil\u0259rsiniz:<\/p>\n<p>Wikipedia PPC \/ \u00d6d\u0259ni\u015fli Axtar\u0131\u015f\u0131 SEM-\u0259 Nec\u0259 \u00c7evridi<br \/>\nSEM = SEO + CPC H\u0259l\u0259 d\u0259 Uy\u011fundurmu?<br \/>\nNiy\u0259 SEO vacibdir?<br \/>\nSEO kritik marketinq kanal\u0131d\u0131r. \u0130lk v\u0259 \u0259sas: orqanik axtar\u0131\u015f b\u00fct\u00fcn veb sayt trafiki 53%-ni t\u0259min edir.<\/p>\n<p>Bu, qlobal SEO s\u0259nayesinin 2028-ci il\u0259 q\u0259d\u0259r 122.11 milyard dollara \u00e7ataca\u011f\u0131 proqnozunun b\u00f6y\u00fck s\u0259b\u0259bl\u0259rind\u0259n biridir. SEO b\u00fct\u00fcn \u00f6l\u00e7\u00fcl\u0259rd\u0259ki brendl\u0259r, biznesl\u0259r v\u0259 t\u0259\u015fkilatlar \u00fc\u00e7\u00fcn real biznes n\u0259tic\u0259l\u0259ri verir.<\/p>\n<p>Odamlar bir yer\u0259 getm\u0259k, bir \u015fey etm\u0259k, m\u0259lumat tapmaq, ara\u015fd\u0131rma aparmaq v\u0259 ya m\u0259hsul\/xidm\u0259t almaq ist\u0259dikd\u0259 \u2013 onlar\u0131n s\u0259yah\u0259ti ad\u0259t\u0259n axtar\u0131\u015fla ba\u015flay\u0131r.<\/p>\n<p>Lakin bu g\u00fcn axtar\u0131\u015f inan\u0131lmaz d\u0259r\u0259c\u0259d\u0259 paralanm\u0131\u015fd\u0131r. \u0130stifad\u0259\u00e7il\u0259r \u0259n\u0259n\u0259vi veb axtar\u0131\u015f m\u00fch\u0259rrikl\u0259rind\u0259 (m\u0259s\u0259l\u0259n, Google, Microsoft Bing), sosial platformalarda (m\u0259s\u0259l\u0259n, YouTube, TikTok) v\u0259 ya p\u0259rak\u0259nd\u0259\u00e7i saytlar\u0131nda (m\u0259s\u0259l\u0259n, Amazon) axtar\u0131\u015f ed\u0259 bil\u0259rl\u0259r.<\/p>\n<p>N\u0259z\u0259r\u0259 al\u0131n ki, AB\u015e-da onlayn al\u0131\u015f-veri\u015f ed\u0259nl\u0259rin 61%-i m\u0259hsul axtar\u0131\u015f\u0131n\u0131 Amazon-da ba\u015flay\u0131r, 49%-i is\u0259 Google kimi axtar\u0131\u015f m\u00fch\u0259rrikl\u0259rind\u0259. Eyni ara\u015fd\u0131rmadan dig\u0259r qeydl\u0259r:<\/p>\n<ul>\n<li>32% Walmart.com-da ba\u015flay\u0131r.<\/li>\n<li>20% YouTube-da ba\u015flay\u0131r.<\/li>\n<li>19% Facebook-da ba\u015flay\u0131r.<\/li>\n<li>15% Instagram-da ba\u015flay\u0131r.<\/li>\n<li>11% TikTok-da ba\u015flay\u0131r.<br \/>\nH\u0259r il trilyonlarla axtar\u0131\u015f apar\u0131l\u0131r. Axtar\u0131\u015f ad\u0259t\u0259n veb saytlar \u00fc\u00e7\u00fcn \u0259sas trafik m\u0259nb\u0259yidir, bu da brendiniz v\u0259 ya biznesiniz axtar\u0131\u015f edil\u0259 bil\u0259c\u0259yi h\u0259r platformada \u201caxtar\u0131\u015f m\u00fch\u0259rrik dostu\u201d olma\u011f\u0131 z\u0259ruri edir.<\/li>\n<\/ul>\n<p>B\u00fct\u00fcn bunlar m\u0259nas\u0131 odur ki, g\u00f6r\u00fcn\u00fcrl\u00fcy\u00fcn\u00fcz\u00fc art\u0131rmaq v\u0259 r\u0259qab\u0259t\u00e7il\u0259rinizd\u0259n daha y\u00fcks\u0259k s\u0131ralarda yerl\u0259\u015fm\u0259k g\u0259lir-\u00e7\u0131xar\u0131n\u0131za m\u00fcsb\u0259t t\u0259sir ed\u0259 bil\u0259r,<\/p>\n<p>SEO h\u0259m\u00e7inin d\u0259 inan\u0131lmaz d\u0259r\u0259c\u0259d\u0259 vacibdir, \u00e7\u00fcnki axtar\u0131\u015f m\u00fch\u0259rrik n\u0259tic\u0259l\u0259ri s\u0259hif\u0259l\u0259ri (v\u0259 ya SERP-l\u0259r) super r\u0259qab\u0259tlidir \u2013 axtar\u0131\u015f x\u00fcsusiyy\u0259tl\u0259ri (v\u0259 PPC reklamlar\u0131) il\u0259 dolu. SERP x\u00fcsusiyy\u0259tl\u0259ri a\u015fa\u011f\u0131dak\u0131lar\u0131 \u0259hat\u0259 edir:<\/p>\n<ul>\n<li>Bilik panell\u0259ri.<\/li>\n<li>Se\u00e7ilmi\u015f snipetl\u0259r.<\/li>\n<li>X\u0259rit\u0259l\u0259r.<\/li>\n<li>\u015e\u0259kill\u0259r.<\/li>\n<li>Videolar.<\/li>\n<li>\u018fsas hekay\u0259l\u0259r (x\u0259b\u0259rl\u0259r).<\/li>\n<li>Odamlar da Soru\u015fur.<\/li>\n<li>Karusell\u0259r.<br \/>\nBrendl\u0259r v\u0259 biznesl\u0259r \u00fc\u00e7\u00fcn SEO-nun kritik olmas\u0131 s\u0259b\u0259bi: dig\u0259r marketinq kanallar\u0131ndan f\u0259rqli olaraq, yax\u015f\u0131 SEO i\u015fi davaml\u0131d\u0131r. \u00d6d\u0259ni\u015fli kampaniya bitdikd\u0259, trafik d\u0259 bitir. Sosial media trafiki \u0259n yax\u015f\u0131 ssenarid\u0259 etibars\u0131zd\u0131r \u2013 v\u0259 \u0259vv\u0259lki h\u0259cmin bir fraksiyas\u0131d\u0131r.<\/li>\n<\/ul>\n<p>SEO b\u00fct\u00fcn marketinqin t\u0259m\u0259lidir, burada \u015firk\u0259tinizin etdiyi h\u0259r \u015fey m\u0259nal\u0131d\u0131r. \u0130stifad\u0259\u00e7il\u0259rinizin n\u0259 ist\u0259diyini anlayanda, bu bilikl\u0259ri a\u015fa\u011f\u0131dak\u0131lara t\u0259tbiq ed\u0259 bil\u0259rsiniz:<\/p>\n<p>Kampaniyalar (\u00f6d\u0259ni\u015fli v\u0259 orqanik).<br \/>\nVeb sayt m\u0259zmunu.<br \/>\nSosial media m\u00fclkiyy\u0259tl\u0259ri.<br \/>\nSEO sizin a\u00e7ar biznes m\u0259qs\u0259dl\u0259riniz\u0259 (m\u0259s\u0259l\u0259n, \u00e7evirm\u0259l\u0259r, ziyar\u0259tl\u0259r, sat\u0131\u015flar) nail olmaq \u00fc\u00e7\u00fcn laz\u0131m olan trafiki c\u0259lb ed\u0259n kanal h\u0259m d\u0259 etibar yarad\u0131r \u2013 yax\u015f\u0131 s\u0131ralanan veb sayt \u00fcmumiyy\u0259tl\u0259k\u0259 etibarl\u0131 v\u0259 ya etibarl\u0131 hesab olunur, bu da Google-nin daha yax\u015f\u0131 s\u0131ralamalarla m\u00fckafatland\u0131rmaq ist\u0259diyi \u0259sas elementl\u0259rdir.<\/p>\n<h2>SEO n\u00f6vl\u0259ri<\/h2>\n<p>\u00dc\u00e7 n\u00f6v SEO m\u00f6vcuddur:<\/p>\n<p>Texniki SEO: Veb sayt\u0131n texniki aspektl\u0259rinin optimizasiyas\u0131.<br \/>\nSaytdak\u0131 SEO: Veb saytdak\u0131 m\u0259zmunun istifad\u0259\u00e7il\u0259r v\u0259 axtar\u0131\u015f m\u00fch\u0259rrikl\u0259ri \u00fc\u00e7\u00fcn optimizasiyas\u0131.<br \/>\nSaytdan k\u0259nar SEO: Brend aktivl\u0259ri yaratmaq (m\u0259s\u0259l\u0259n, adamlar, ni\u015fanlar, d\u0259y\u0259rl\u0259r, vizyon, \u015f\u00fcarlar, tutucu ifad\u0259l\u0259r, r\u0259ngl\u0259r) v\u0259 n\u0259tic\u0259d\u0259 brend \u015f\u00fcurunu v\u0259 tan\u0131nmas\u0131n\u0131 art\u0131racaq i\u015fl\u0259r etm\u0259k (y\u0259ni, ekspertizas\u0131n\u0131, avtoritetini v\u0259 etibarl\u0131l\u0131\u011f\u0131n\u0131 n\u00fcmayi\u015f etdirm\u0259k v\u0259 inki\u015faf etdirm\u0259k) v\u0259 t\u0259l\u0259b yaratmaq.<br \/>\nM\u0259zmun v\u0259 texniki optimizasiyalar \u00fcz\u0259rind\u0259 100% n\u0259zar\u0259t saxlay\u0131rs\u0131n\u0131z. Saytdan k\u0259nar \u00fc\u00e7\u00fcn bu h\u0259mi\u015f\u0259 el\u0259 deyil (dig\u0259r saytlardan g\u0259l\u0259n linkl\u0259ri v\u0259 ya etibar etdiyiniz platformalar\u0131n ba\u011flanmas\u0131n\u0131 v\u0259 ya b\u00f6y\u00fck d\u0259yi\u015fiklik etm\u0259sini idar\u0259 ed\u0259 bilm\u0259zsiniz), lakin bu f\u0259aliyy\u0259tl\u0259r h\u0259l\u0259 d\u0259 bu SEO u\u011fur \u00fc\u00e7l\u00fcy\u00fcn\u00fcn \u0259sas hiss\u0259sidir.<\/p>\n<p>SEO-nu idman komandas\u0131 kimi t\u0259s\u0259vv\u00fcr edin. Qalib g\u0259lm\u0259k \u00fc\u00e7\u00fcn g\u00fccl\u00fc h\u00fccum v\u0259 m\u00fcdafi\u0259y\u0259 ehtac\u0131n\u0131z var \u2013 v\u0259 t\u0259r\u0259fdarlara (y\u0259ni, auditoriyaya). Texniki optimizasiyan\u0131 m\u00fcdafi\u0259, m\u0259zmun optimizasiyas\u0131n\u0131 h\u00fccum, saytdan k\u0259nar optimizasiyan\u0131 is\u0259 sadiq t\u0259r\u0259fdar bazas\u0131n\u0131 c\u0259lb etm\u0259k, maraql\u0131 saxlamaq v\u0259 saxlamaq yollar\u0131 kimi d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n<h2>Texniki optimizasiya<\/h2>\n<p>Veb sayt\u0131n texniki elementl\u0259rinin optimizasiyas\u0131 SEO u\u011furu \u00fc\u00e7\u00fcn kritik v\u0259 \u0259sasd\u0131r.<\/p>\n<p>H\u0259r \u015fey arxitekturadan ba\u015flay\u0131r \u2013 axtar\u0131\u015f m\u00fch\u0259rrikl\u0259ri t\u0259r\u0259find\u0259n skan edil\u0259 bil\u0259n v\u0259 indeksl\u0259\u015fdiril\u0259 bil\u0259n veb sayt yaratmaq. Google-nin trend analitiki Gary Illyes-in bir d\u0259f\u0259 Reddit AMA-da dediyi kimi: \u201cBU LA&#8217;N\u018fT SAYTI SKAN ED\u0130L\u018f B\u0130L\u018fN ED\u0130N.\u201d<\/p>\n<p>Axtar\u0131\u015f m\u00fch\u0259rrikl\u0259rinin s\u0259hif\u0259l\u0259rinizd\u0259ki b\u00fct\u00fcn m\u0259zmunu (y\u0259ni, m\u0259tn, \u015f\u0259kill\u0259r, videolar) k\u0259\u015ff etm\u0259sini v\u0259 \u00e7\u0131x\u0131\u015f\u0131n\u0131 asanla\u015fd\u0131rmaq ist\u0259yirsiniz. Burada vacib texniki elementl\u0259r: URL strukturu, naviqasiya, daxili linkl\u0259m\u0259 v\u0259 s.<\/p>\n<p>T\u0259cr\u00fcb\u0259 d\u0259 texniki optimizasiyan\u0131n kritik elementidir. Axtar\u0131\u015f m\u00fch\u0259rrikl\u0259ri tez y\u00fckl\u0259n\u0259n v\u0259 yax\u015f\u0131 istifad\u0259\u00e7i t\u0259cr\u00fcb\u0259si t\u0259min ed\u0259n s\u0259hif\u0259l\u0259rin vacibliyini vur\u011fulay\u0131r. Core Web Vitals, mobil uy\u011funluq v\u0259 istifad\u0259 qabiliyy\u0259ti, HTTPS v\u0259 invaziv interstitiallardan qa\u00e7\u0131nma kimi elementl\u0259r texniki SEO-da \u00f6n\u0259mlidir.<\/p>\n<p>Texniki optimizasiyan\u0131n dig\u0259r sah\u0259si strukturla\u015fd\u0131r\u0131lm\u0131\u015f m\u0259lumatd\u0131r (y\u0259ni, sxema). Bu kodu veb sayt\u0131n\u0131za \u0259lav\u0259 etm\u0259k axtar\u0131\u015f m\u00fch\u0259rrikl\u0259rinin m\u0259zmununuzu daha yax\u015f\u0131 anlama\u015f\u0131na v\u0259 axtar\u0131\u015f n\u0259tic\u0259l\u0259rind\u0259 g\u00f6r\u00fcn\u00fc\u015f\u00fcn\u00fcz\u00fc yax\u015f\u0131la\u015fd\u0131rma\u011fa k\u00f6m\u0259k ed\u0259 bil\u0259r.<\/p>\n<p>Bundan \u0259lav\u0259, veb hosting xidm\u0259tl\u0259ri, CMS (m\u0259zmun idar\u0259etm\u0259 sistemi) v\u0259 sayt t\u0259hl\u00fck\u0259sizliyi ham\u0131s\u0131 SEO-da rol oynay\u0131r.<\/p>\n<h2>M\u0259zmun optimizasiyas\u0131<\/h2>\n<p>SEO-da m\u0259zmununuz iki \u0259sas auditoriya \u00fc\u00e7\u00fcn optimalla\u015fd\u0131r\u0131lmal\u0131d\u0131r: insanlar v\u0259 axtar\u0131\u015f m\u00fch\u0259rrikl\u0259ri. Bu, auditoriyan\u0131z\u0131n g\u00f6r\u0259c\u0259yi m\u0259zmunu (s\u0259hif\u0259d\u0259ki real m\u0259zmun) v\u0259 axtar\u0131\u015f m\u00fch\u0259rrikl\u0259rinin g\u00f6r\u0259c\u0259yi m\u0259zmunu (kod) optimalla\u015fd\u0131rma\u011f\u0131 n\u0259z\u0259rd\u0259 tutur.<\/p>\n<p>H\u0259mi\u015f\u0259ki m\u0259qs\u0259d faydal\u0131, y\u00fcks\u0259k keyfiyy\u0259tli m\u0259zmun yay\u0131mlamaqd\u0131r. Bunu auditoriyan\u0131z\u0131n ist\u0259kl\u0259ri v\u0259 ehtiyaclar\u0131, Google t\u0259r\u0259find\u0259n t\u0259qdim olunan m\u0259lumat v\u0259 t\u0259limatlar\u0131n birl\u0259\u015fm\u0259si il\u0259 ed\u0259 bil\u0259rsiniz.<\/p>\n<p>\u0130nsanlar \u00fc\u00e7\u00fcn m\u0259zmunu optimalla\u015fd\u0131rark\u0259n, onun a\u015fa\u011f\u0131dak\u0131lara uy\u011fun oldu\u011fundan \u0259min olun:<\/p>\n<ul>\n<li>T\u0259cr\u00fcb\u0259niz v\u0259 ya ekspertizan\u0131z olan uy\u011fun m\u00f6vzular\u0131 \u0259hat\u0259 edir.<\/li>\n<li>M\u0259zmunu tapmaq \u00fc\u00e7\u00fcn insanlar\u0131n istifad\u0259 ed\u0259c\u0259yi a\u00e7ar s\u00f6zl\u0259ri \u0259hat\u0259 edir.<\/li>\n<li>Unikal v\u0259 ya orijinald\u0131r.<\/li>\n<li>Yax\u015f\u0131 yaz\u0131lm\u0131\u015fd\u0131r v\u0259 qrammatik v\u0259 imla s\u0259hvl\u0259rind\u0259n azadd\u0131r.<\/li>\n<li>G\u00fcnc\u0259ldir, d\u0259qiq m\u0259lumat ehtiva edir.<\/li>\n<li>Multimedia (m\u0259s\u0259l\u0259n, \u015f\u0259kill\u0259r, videolar) \u0259hat\u0259 edir.<\/li>\n<li>SERP r\u0259qab\u0259t\u00e7il\u0259rinizd\u0259n daha yax\u015f\u0131d\u0131r.<\/li>\n<li>Oxunaql\u0131d\u0131r \u2013 payla\u015fd\u0131\u011f\u0131n\u0131z m\u0259lumat\u0131 insanlar\u0131n asan ba\u015fa d\u00fc\u015f\u0259c\u0259yi \u015f\u0259kild\u0259 strukturla\u015fd\u0131r\u0131lm\u0131\u015fd\u0131r (alt ba\u015fl\u0131qlar, abzas uzunlu\u011fu, qal\u0131n\/italik istifad\u0259si, nizaml\u0131\/s\u0131ras\u0131z siyah\u0131lar, oxuma s\u0259viyy\u0259si v\u0259 s. d\u00fc\u015f\u00fcn\u00fcn).Axtar\u0131\u015f m\u00fch\u0259rrikl\u0259ri \u00fc\u00e7\u00fcn optimalla\u015fd\u0131rmaq \u00fc\u00e7\u00fcn b\u0259zi \u0259sas m\u0259zmun elementl\u0259ri:<\/li>\n<li>Ba\u015fl\u0131q teql\u0259ri<\/li>\n<li>Meta t\u0259svir<\/li>\n<li>Ba\u015fl\u0131q teql\u0259ri (H1-H6)<\/li>\n<li>\u015e\u0259kil alt m\u0259tni<\/li>\n<li>Open graph v\u0259 Twitter Cards metad\u0259r\u0259l\u0259ri<\/li>\n<li>Saytdan k\u0259nar optimizasiya<br \/>\nB\u0259zi f\u0259aliyy\u0259tl\u0259r \u0259n s\u0259rt m\u0259nada \u201cSEO\u201d olmaya bil\u0259r, lakin dolay\u0131s\u0131 il\u0259 SEO u\u011furuna t\u00f6hf\u0259 ver\u0259 bil\u0259r v\u0259 uy\u011fun g\u0259l\u0259 bil\u0259r.<\/li>\n<\/ul>\n<p>Link qurma (veb sayta linkl\u0259r \u0259ld\u0259 etm\u0259 prosesi) saytdan k\u0259nar SEO il\u0259 \u0259n \u00e7ox \u0259laq\u0259li f\u0259aliyy\u0259tdir. Uy\u011fun, avtoritetli, etibarl\u0131 veb saytlardan veb sayt\u0131n\u0131za m\u00fcxt\u0259lif sayda linkl\u0259r almaq b\u00f6y\u00fck fayda ver\u0259 bil\u0259r (m\u0259s\u0259l\u0259n, s\u0131ralamalar, trafik). Link keyfiyy\u0259ti say\u0131n\u0131 \u00fcst\u00fcn g\u0259tirir \u2013 v\u0259 keyfiyy\u0259tli linkl\u0259rin b\u00f6y\u00fck say\u0131n\u0131 m\u0259qs\u0259ddir.<\/p>\n<p>V\u0259 bu linkl\u0259ri nec\u0259 \u0259ld\u0259 edirsiniz? SEO s\u0259yl\u0259ri il\u0259 sinerji yaradan m\u00fcxt\u0259lif veb sayt tan\u0131tma \u00fcsullar\u0131 m\u00f6vcuddur. Bunlara daxildir:<\/p>\n<p>Brend qurma v\u0259 brend marketinqi: Tan\u0131nma v\u0259 reputasiyan\u0131 art\u0131rmaq \u00fc\u00e7\u00fcn n\u0259z\u0259rd\u0259 tutulmu\u015f texnikalar.<br \/>\nPR: Redaksiya t\u0259r\u0259find\u0259n verilmi\u015f linkl\u0259r qazanmaq \u00fc\u00e7\u00fcn ictimai \u0259laq\u0259l\u0259r texnikalar\u0131.<br \/>\nM\u0259zmun marketinqi: M\u0259\u015fhur formalar videolar, e-kitablar, ara\u015fd\u0131rma t\u0259dqiqatlar\u0131, podkastlar yaratmaq (v\u0259 ya dig\u0259r podkastlarda qonaq olmaq) v\u0259 qonaq yaz\u0131s\u0131 (v\u0259 ya qonaq bloqla\u015fd\u0131rma) daxildir.<br \/>\nSosial media marketinqi v\u0259 optimizasiyas\u0131: Brendinizin tutaca\u011f\u0131n\u0131z\u0131 b\u00fct\u00fcn uy\u011fun platformalarda iddia edin, tam optimalla\u015fd\u0131r\u0131n v\u0259 uy\u011fun m\u0259zmun payla\u015f\u0131n.<br \/>\nSiyah\u0131 idar\u0259etm\u0259: \u015eirk\u0259tiniz v\u0259 ya veb sayt\u0131n\u0131z haqq\u0131nda m\u0259lumat\u0131n axtar\u0131\u015f ed\u0259nl\u0259r t\u0259r\u0259find\u0259n tap\u0131la bil\u0259c\u0259yi platformalarda (m\u0259s\u0259l\u0259n, kataloqlar, r\u0259y saytlar\u0131, vikipediyalar) iddia etm\u0259k, t\u0259sdiql\u0259m\u0259k v\u0259 optimalla\u015fd\u0131rmaq.<br \/>\nReytinql\u0259r v\u0259 r\u0259yl\u0259r: Onlar\u0131 almaq, izl\u0259m\u0259k v\u0259 cavab verm\u0259k.<br \/>\n\u00dcmumilikd\u0259, saytdan k\u0259nar haqq\u0131nda dan\u0131\u015fanda, tamamil\u0259 texniki bax\u0131mdan s\u0131ralama qabiliyy\u0259tiniz\u0259 birba\u015fa t\u0259sir etm\u0259y\u0259c\u0259k f\u0259aliyy\u0259tl\u0259rd\u0259n b\u0259hs edirsiniz.<\/p>\n<p>Lakin, yenid\u0259n, brendinizin etdiyi h\u0259r \u015fey m\u0259nal\u0131d\u0131r. Brendinizi insanlar\u0131n axtara bil\u0259c\u0259yi h\u0259r yerd\u0259 tapmaq ist\u0259yirsiniz. Buna g\u00f6r\u0259 b\u0259zi insanlar \u201caxtar\u0131\u015f m\u00fch\u0259rrik optimizasiyas\u0131\u201dn\u0131 \u201caxtar\u0131\u015f t\u0259cr\u00fcb\u0259si optimizasiyas\u0131\u201d v\u0259 ya \u201ch\u0259r yerd\u0259 axtar\u0131\u015f optimizasiyas\u0131\u201d kimi yenid\u0259n brendl\u0259m\u0259y\u0259 \u00e7al\u0131\u015f\u0131rlar.<\/p>\n<h2>SEO ixtisaslar\u0131<\/h2>\n<p>Axtar\u0131\u015f m\u00fch\u0259rrik optimizasiyas\u0131 h\u0259m\u00e7inin bir ne\u00e7\u0259 alt janrda m\u00f6vcuddur. H\u0259r bir ixtisas sah\u0259si \u201cad\u0259t SEO\u201ddan \u00f6z\u00fc il\u0259 f\u0259rql\u0259nir, \u00fcmumiyy\u0259tl\u0259 \u0259lav\u0259 taktikalar t\u0259l\u0259b edir v\u0259 f\u0259rqli \u00e7\u0259tinlikl\u0259r t\u0259qdim edir.<\/p>\n<p>Be\u015f bel\u0259 SEO ixtisas\u0131 m\u00f6vcuddur:<\/p>\n<p>E-ticar\u0259t SEO: \u018flav\u0259 SEO elementl\u0259ri kateqoriya s\u0259hif\u0259l\u0259rinin, m\u0259hsul s\u0259hif\u0259l\u0259rinin, faset naviqasiyas\u0131n\u0131n, daxili link strukturlar\u0131n\u0131n, m\u0259hsul \u015f\u0259kill\u0259rinin, m\u0259hsul r\u0259yl\u0259rinin, sxeman\u0131n v\u0259 s. optimizasiyas\u0131n\u0131 \u0259hat\u0259 edir.<br \/>\nKorporativ SEO: Bu, b\u00f6y\u00fck miqyasda SEO-dur. Ad\u0259t\u0259n bu, 1 milyon+ s\u0259hif\u0259y\u0259 malik veb sayt (v\u0259 ya bir ne\u00e7\u0259 veb sayt\/brend) il\u0259 m\u0259\u015f\u011ful olmaq dem\u0259kdir \u2013 yaxud t\u0259\u015fkilat\u0131n \u00f6l\u00e7\u00fcs\u00fcn\u0259 \u0259sas\u0259n (ad\u0259t\u0259n illik milyonlarla v\u0259 ya milyardlarla g\u0259lir \u0259ld\u0259 ed\u0259nl\u0259r). Korporativ etm\u0259k ad\u0259t\u0259n inki\u015faf komandas\u0131 t\u0259r\u0259find\u0259n SEO d\u0259yi\u015fiklikl\u0259rinin icras\u0131nda gecikm\u0259l\u0259r, h\u0259m\u00e7inin bir ne\u00e7\u0259 maraql\u0131 t\u0259r\u0259fin i\u015ftirak\u0131n\u0131 n\u0259z\u0259rd\u0259 tutur.<br \/>\nBeyn\u0259lxalq SEO: Bu, beyn\u0259lxalq biznesl\u0259r \u00fc\u00e7\u00fcn qlobal SEO-dur \u2013 \u00e7ox b\u00f6lg\u0259li v\u0259 ya \u00e7oxdill\u0259r veb saytlar \u00fc\u00e7\u00fcn SEO etm\u0259k \u2013 v\u0259 Baidu v\u0259 ya Naver kimi beyn\u0259lxalq axtar\u0131\u015f m\u00fch\u0259rrikl\u0259ri \u00fc\u00e7\u00fcn optimalla\u015fd\u0131rmaq.<br \/>\nYerel SEO: Burada m\u0259qs\u0259d veb saytlar\u0131 yerli orqanik axtar\u0131\u015f m\u00fch\u0259rrik n\u0259tic\u0259l\u0259rind\u0259 g\u00f6r\u00fcn\u00fcrl\u00fck \u00fc\u00e7\u00fcn optimalla\u015fd\u0131rmaqd\u0131r, r\u0259yl\u0259ri v\u0259 biznes siyah\u0131lar\u0131n\u0131 idar\u0259 etm\u0259k v\u0259 almaq daxil olmaqla.<br \/>\nX\u0259b\u0259r SEO: X\u0259b\u0259rl\u0259rd\u0259 s\u00fcr\u0259t \u0259n vacibdir \u2013 x\u00fcsusil\u0259 Google indeksin\u0259 m\u00fcmk\u00fcn q\u0259d\u0259r tez daxil olmaq v\u0259 Google Discover, Google-un \u018fsas Hekay\u0259l\u0259ri v\u0259 Google X\u0259b\u0259rl\u0259ri kimi yerl\u0259rd\u0259 g\u00f6r\u00fcnm\u0259k. \u00d6d\u0259ni\u015fli divarlar, b\u00f6lm\u0259 s\u0259hif\u0259l\u0259ri, x\u0259b\u0259r-spesifik strukturla\u015fd\u0131r\u0131lm\u0131\u015f m\u0259lumat v\u0259 s. \u00fc\u00e7\u00fcn \u0259n yax\u015f\u0131 t\u0259cr\u00fcb\u0259l\u0259ri anlamaq ehtiyac\u0131 var.<\/p>\n<h2>SEO nec\u0259 i\u015fl\u0259yir?<\/h2>\n<p>Bu s\u0259hif\u0259ni Google axtar\u0131\u015f\u0131 vasit\u0259sil\u0259 tapm\u0131s\u0131n\u0131zsa, y\u0259qin ki, Google-da [seo n\u0259dir] v\u0259 ya [seo] axtarm\u0131s\u0131n\u0131z.<\/p>\n<p>Bu b\u0259l\u0259d\u00e7i Search Engine Land-d\u0259 yay\u0131mlan\u0131r, SEO m\u00f6vzusunda b\u00f6y\u00fck ekspertizaya v\u0259 t\u0259cr\u00fcb\u0259y\u0259 malik etibarl\u0131 veb sayt (2006-c\u0131 ild\u0259n b\u0259ri b\u00fct\u00fcn SEO d\u0259yi\u015fiklikl\u0259rini, b\u00f6y\u00fck v\u0259 ki\u00e7ik \u0259hat\u0259 edirik).<\/p>\n<p>\u0130lk d\u0259f\u0259 2010-cu ild\u0259 yay\u0131mlanan \u201cseo n\u0259dir\u201d s\u0259hif\u0259miz 324,203 link qazanm\u0131\u015fd\u0131r.<\/p>\n<p>Sad\u0259c\u0259 s\u00f6yl\u0259y\u0259nd\u0259, bu faktorlar (v\u0259 dig\u0259rl\u0259ri) bu b\u0259l\u0259d\u00e7inin axtar\u0131\u015f m\u00fch\u0259rrikl\u0259ri il\u0259 yax\u015f\u0131 reputasiya qazanmas\u0131na k\u00f6m\u0259k etmi\u015fdir, bu da onu ill\u0259rl\u0259 1-ci m\u00f6vqed\u0259 saxlam\u0131\u015fd\u0131r. O, etibarl\u0131 v\u0259 etibarl\u0131 oldu\u011funu n\u00fcmayi\u015f etdir\u0259n siqnallar\u0131 toplay\u0131b \u2013 buna g\u00f6r\u0259 d\u0259 kims\u0259 SEO axtard\u0131qda s\u0131ralama\u011fa layiqdir.<\/p>\n<p>Lakin SEO-yu daha geni\u015f baxaq. \u00dcmumilikd\u0259, SEO a\u015fa\u011f\u0131dak\u0131lar\u0131n birl\u0259\u015fm\u0259si il\u0259 i\u015fl\u0259yir:<\/p>\n<p>\u0130nsanlar: Strategik, taktik v\u0259 operativ SEO i\u015finin apar\u0131lmas\u0131ndan v\u0259 ya t\u0259min edilm\u0259sind\u0259n m\u0259sul \u015f\u0259xs v\u0259 ya komanda.<br \/>\nProsesl\u0259r: \u0130\u015fin daha s\u0259m\u0259r\u0259li olmas\u0131 \u00fc\u00e7\u00fcn al\u0131nan t\u0259dbirl\u0259r.<br \/>\nTexnologiya: \u0130stifad\u0259 olunan platformalar v\u0259 al\u0259tl\u0259r.<br \/>\nF\u0259aliyy\u0259tl\u0259r: Son m\u0259hsul v\u0259 ya \u00e7\u0131x\u0131\u015f.<br \/>\nSEO-nun nec\u0259 i\u015fl\u0259diyin\u0259 bir \u00e7ox dig\u0259r \u015fey t\u0259sir edir. A\u015fa\u011f\u0131dak\u0131 \u0259n vacib bilik v\u0259 proses elementl\u0259rinin y\u00fcks\u0259k s\u0259viyy\u0259li bax\u0131\u015f\u0131d\u0131r.<\/p>\n<p>Alt\u0131 kritik sah\u0259nin birl\u0259\u015fm\u0259si SEO-nu i\u015fl\u0259yir:<\/p>\n<p>1. Axtar\u0131\u015f m\u00fch\u0259rrikl\u0259rinin nec\u0259 i\u015fl\u0259diyini anlamaq<br \/>\nSad\u0259c\u0259, \u0259g\u0259r insanlar biznesinizi axtar\u0131\u015f vasit\u0259sil\u0259 \u2013 h\u0259r hans\u0131 platformada \u2013 tapmas\u0131n\u0131 ist\u0259yirsinizs\u0259, m\u00fch\u0259rrikin nec\u0259 i\u015fl\u0259diyini texniki prosesl\u0259ri anlamaq v\u0259 sonra g\u00f6r\u00fcn\u00fcrl\u00fcy\u0259 t\u0259sir ed\u0259c\u0259k b\u00fct\u00fcn d\u00fczg\u00fcn \u201csiqnallar\u0131\u201d t\u0259min etm\u0259k laz\u0131md\u0131r.<\/p>\n<p>Google kimi \u0259n\u0259n\u0259vi veb axtar\u0131\u015f m\u00fch\u0259rrikl\u0259ri haqq\u0131nda dan\u0131\u015fanda, axtar\u0131\u015f\u0131n d\u00f6rd ayr\u0131 m\u0259rh\u0259l\u0259si var:<\/p>\n<p>Skanlama: Axtar\u0131\u015f m\u00fch\u0259rrik<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO N\u0259dir \u2013 Axtar\u0131\u015f M\u00fch\u0259rrik Optimizasiyas\u0131? SEO \u201caxtar\u0131\u015f m\u00fch\u0259rrik optimizasiyas\u0131\u201dn\u0131n q\u0131sald\u0131lm\u0131\u015f formas\u0131d\u0131r. Sad\u0259 dill\u0259 s\u00f6yl\u0259y\u0259nd\u0259, SEO sizin veb sayt\u0131n\u0131z\u0131 Google, Microsoft Bing v\u0259 dig\u0259r axtar\u0131\u015f m\u00fch\u0259rrikl\u0259rind\u0259 g\u00f6r\u00fcn\u00fcrl\u00fcy\u00fcn\u00fc art\u0131rmaq \u00fc\u00e7\u00fcn t\u0259kmill\u0259\u015fdirm\u0259 prosesini n\u0259z\u0259rd\u0259 tutur, x\u00fcsusil\u0259 insanlar a\u015fa\u011f\u0131dak\u0131lar\u0131 axtard\u0131\u011f\u0131nda: S\u0259nin satd\u0131\u011f\u0131n m\u0259hsullar. S\u0259nin t\u0259klif etdiyin xidm\u0259tl\u0259r. S\u0259nin d\u0259rin ekspertiz\u0259 v\u0259\/v\u0259 ya t\u0259cr\u00fcb\u0259y\u0259 malik oldu\u011fun m\u00f6vzular haqq\u0131nda m\u0259lumat. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1212],"tags":[1154,1153],"class_list":["post-52418","post","type-post","status-publish","format-standard","hentry","category-seo-2","tag-bloq","tag-mqal"],"acf":[],"_links":{"self":[{"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/posts\/52418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/comments?post=52418"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/posts\/52418\/revisions"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/media?parent=52418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/categories?post=52418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/tags?post=52418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}