SEO M\u00fcst\u0259qil \u0130\u015f\u00e7i Nec\u0259 Olmaq Olar (N\u0259 Laz\u0131md\u0131r + Vacib \u0130pu\u00e7lar\u0131)<\/p>\n
Axtar\u0131\u015f motoru optimizasiyas\u0131 (SEO) sah\u0259sind\u0259 bacar\u0131\u011f\u0131n\u0131z varsa, SEO \u00fczr\u0259 m\u00fcst\u0259qil i\u015f\u00e7i olmaq sizin \u00fc\u00e7\u00fcn do\u011fru yol ola bil\u0259r.<\/p>\n
Bu m\u0259qal\u0259d\u0259 bir SEO m\u00fcst\u0259qil i\u015f\u00e7isinin n\u0259 etdiyini, SEO m\u00fcst\u0259qil i\u015f\u00e7isi nec\u0259 olma\u011f\u0131, nec\u0259 m\u00fc\u015ft\u0259ri qazanma\u011f\u0131 v\u0259 daha \u00e7oxunu \u00f6yr\u0259n\u0259c\u0259ksiniz.<\/p>\n
H\u0259m\u00e7inin, s\u0259yah\u0259tinizi asanla\u015fd\u0131rmaq \u00fc\u00e7\u00fcn t\u0259cr\u00fcb\u0259li m\u00fcst\u0259qil i\u015f\u00e7il\u0259rd\u0259n fikirl\u0259r v\u0259 ipu\u00e7lar\u0131 tapa bil\u0259c\u0259ksiniz.<\/p>\n
G\u0259lin daxil olum.<\/p>\n
SEO M\u00fcst\u0259qil \u0130\u015f\u00e7isi N\u0259 Edir?<\/p>\n
Bir SEO m\u00fcst\u0259qil i\u015f\u00e7isi m\u00fc\u015ft\u0259ril\u0259rin SEO performanslar\u0131n\u0131 yax\u015f\u0131la\u015fd\u0131rmaqda k\u00f6m\u0259k etm\u0259kd\u0259n m\u0259sul olur.<\/p>\n
Bu, m\u00fc\u015ft\u0259ril\u0259rin axtar\u0131\u015f motoru n\u0259tic\u0259l\u0259ri s\u0259hif\u0259l\u0259rind\u0259 (SERP-l\u0259r) s\u0131ralar\u0131n\u0131 art\u0131rmaq v\u0259 orqanik (pulsuz m\u0259nas\u0131nda) trafiki art\u0131rmaq \u00fc\u00e7\u00fcn m\u00fcxt\u0259lif strategiyalar yaratmaq v\u0259 t\u0259tbiq etm\u0259yi \u0259hat\u0259 edir.<\/p>\n
SEO-nun m\u00fcxt\u0259lif sah\u0259l\u0259rind\u0259 xidm\u0259t t\u0259klif ed\u0259 bil\u0259rsiniz. Yaxud yaln\u0131z bir v\u0259 ya iki sah\u0259d\u0259 ixtisasla\u015fa bil\u0259rsiniz.<\/p>\n
M\u00fc\u015ft\u0259ri layih\u0259l\u0259ri \u00fcz\u0259rind\u0259 i\u015fl\u0259m\u0259kl\u0259 yana\u015f\u0131, \u00f6z i\u015finizl\u0259 d\u0259 m\u0259\u015f\u011ful olmaq laz\u0131m g\u0259l\u0259c\u0259k.<\/p>\n
M\u00fcst\u0259qil SEO m\u00fct\u0259x\u0259ssisinin ad\u0259t\u0259n yerin\u0259 yetir\u0259 bil\u0259c\u0259yi b\u0259zi vacib v\u0259zif\u0259l\u0259r a\u015fa\u011f\u0131dak\u0131lard\u0131r:<\/p>\n
A\u00e7ar s\u00f6z ara\u015fd\u0131rmas\u0131: A\u00e7ar s\u00f6z ara\u015fd\u0131rmas\u0131 m\u00fc\u015ft\u0259ril\u0259rin h\u0259d\u0259f m\u00fc\u015ft\u0259ril\u0259rinin axtar\u0131\u015f motorlar\u0131na daxil etdiyi a\u00e7ar s\u00f6zl\u0259ri tapmaqda k\u00f6m\u0259k etm\u0259yi \u0259hat\u0259 edir. Bir m\u00fcst\u0259qil i\u015f\u00e7i ayl\u0131q a\u00e7ar s\u00f6z axtar\u0131\u015f h\u0259cmini v\u0259 a\u00e7ar s\u00f6z \u00e7\u0259tinliyini yoxlayacaq, prioritetl\u0259rin m\u00fc\u0259yy\u0259nl\u0259\u015fdirilm\u0259sin\u0259 k\u00f6m\u0259k ed\u0259c\u0259k v\u0259 yeni a\u00e7ar s\u00f6z fikirl\u0259ri t\u0259klif ed\u0259c\u0259k.
\nS\u0259hif\u0259 i\u00e7i optimizasiya: Bu, ba\u015fl\u0131q etiketl\u0259ri, daxili ba\u011flant\u0131lar v\u0259 daha \u00e7oxu kimi s\u0259hif\u0259 i\u00e7i elementl\u0259rin optimalla\u015fd\u0131r\u0131lmas\u0131n\u0131 dem\u0259kdir. S\u0259hif\u0259 i\u00e7i SEO m\u00fc\u015ft\u0259ril\u0259rin veb saytlar\u0131n\u0131n axtar\u0131\u015f motoru dostu olmas\u0131n\u0131 v\u0259 yax\u015f\u0131 s\u0131ralamaya girm\u0259 ehtimal\u0131n\u0131n daha y\u00fcks\u0259k olmas\u0131n\u0131 t\u0259min etm\u0259y\u0259 k\u00f6m\u0259k edir.
\nS\u0259hif\u0259 xarici optimizasiya: Bu, s\u0131ralaman\u0131 yax\u015f\u0131la\u015fd\u0131rmaq \u00fc\u00e7\u00fcn m\u00fc\u015ft\u0259rinin veb sayt\u0131 xaricind\u0259 t\u0259tbiq olunan SEO taktikalar\u0131n\u0131 ifad\u0259 edir. Ba\u011f\u0131lant\u0131 qurma, qonaq g\u00f6nd\u0259rm\u0259, sosial media marketinqi v\u0259 daha \u00e7oxu kimi. M\u00fc\u015ft\u0259ril\u0259r \u00fc\u00e7\u00fcn s\u0259hif\u0259 xarici SEO etm\u0259k axtar\u0131\u015f motorlar\u0131n\u0131n (v\u0259 istifad\u0259\u00e7il\u0259rin) saytlar\u0131n\u0131 daha etibarl\u0131 v\u0259 m\u0259rk\u0259zi g\u00f6rm\u0259sin\u0259 k\u00f6m\u0259k ed\u0259c\u0259k.
\nTexniki SEO: Texniki SEO istifad\u0259\u00e7il\u0259rin t\u0259cr\u00fcb\u0259sin\u0259 z\u0259r\u0259r ver\u0259 bil\u0259c\u0259k v\u0259 ya axtar\u0131\u015f motoru skanlamas\u0131n\u0131 v\u0259 indeksl\u0259m\u0259sini mane\u0259 t\u00f6r\u0259d\u0259 bil\u0259c\u0259k texniki probleml\u0259ri m\u00fc\u0259yy\u0259n etm\u0259k v\u0259 d\u00fcz\u0259ltm\u0259yi \u0259hat\u0259 edir. Buna veb sayt s\u00fcr\u0259tinin art\u0131r\u0131lmas\u0131, mobil uy\u011funlu\u011fun yax\u015f\u0131la\u015fd\u0131r\u0131lmas\u0131, strukturla\u015fd\u0131r\u0131lm\u0131\u015f m\u0259lumat i\u015far\u0259l\u0259m\u0259sinin t\u0259tbiqi v\u0259 skanlama s\u0259hvl\u0259rinin h\u0259ll edilm\u0259si daxildir.
\n\u0130zl\u0259m\u0259 v\u0259 analiz: Bu, vacib metrikalar\u0131 izl\u0259m\u0259k v\u0259 yax\u015f\u0131la\u015fd\u0131rma f\u00fcrs\u0259tl\u0259ri tapmaq \u0259hat\u0259 edir. Bir SEO m\u00fcst\u0259qil i\u015f\u00e7isinin ad\u0259t\u0259n veb sayt performans\u0131n\u0131 izl\u0259m\u0259si, a\u00e7ar s\u00f6z s\u0131ralamalar\u0131n\u0131 izl\u0259m\u0259si, istifad\u0259\u00e7i davran\u0131\u015f\u0131n\u0131 analiz etm\u0259si v\u0259 SEO kampaniyalar\u0131n\u0131n effektivliyini \u00f6l\u00e7m\u0259si laz\u0131md\u0131r.
\nM\u00fc\u015ft\u0259ri rabit\u0259si v\u0259 hesabat: Bu, layih\u0259nin ir\u0259lil\u0259yi\u015fi haqq\u0131nda yenilikl\u0259r verm\u0259k, strategiyalar\u0131 m\u00fczakir\u0259 etm\u0259k v\u0259 m\u00fc\u015ft\u0259ril\u0259rin narahatl\u0131qlar\u0131n\u0131 aradan qald\u0131rmaq ola bil\u0259r.
\nBiznes meneceri: Bu, m\u00fcst\u0259qil i\u015f\u00e7il\u0259rin marketinq, layih\u0259 idar\u0259si, m\u00fc\u015ft\u0259ri c\u0259lb etm\u0259 v\u0259 faktura kimi \u00f6z i\u015fl\u0259rini idar\u0259 etm\u0259k \u00fc\u00e7\u00fcn etdikl\u0259ri h\u0259r \u015feydir. Peter Rota-n\u0131n bu LinkedIn payla\u015f\u0131m\u0131nda izah olundu\u011fu kimi, m\u00fcst\u0259qil SEO m\u00fct\u0259x\u0259ssisi olmaq m\u00fc\u015ft\u0259ril\u0259r \u00fc\u00e7\u00fcn SEO i\u015finin \u00e7ox \u00f6tesin\u0259 ke\u00e7ir:
\nSEO M\u00fcst\u0259qil \u0130\u015f\u00e7isi Olmaq \u00dc\u00e7\u00fcn Laz\u0131mdan Olan Bacar\u0131qlar<\/p>\n
U\u011furlu bir SEO m\u00fcst\u0259qil i\u015f\u00e7isi olmaq texniki ekspertiza, rabit\u0259 bacar\u0131qlar\u0131 v\u0259 layih\u0259 idar\u0259etm\u0259 qabiliyy\u0259tl\u0259rinin kombinasiyas\u0131n\u0131 t\u0259l\u0259b edir.<\/p>\n
SEO-da m\u00fck\u0259mm\u0259l olmaq kifay\u0259t deyil. H\u0259m\u00e7inin bu d\u0259y\u0259ri m\u00fc\u015ft\u0259ril\u0259riniz\u0259 \u00f6t\u00fcrm\u0259lisiniz. V\u0259 bird\u0259n \u00e7ox layih\u0259ni yolunda saxlamaq.<\/p>\n
X\u00fcsusi bacar\u0131qlar v\u0259 m\u0259suliyy\u0259tl\u0259r m\u00fc\u015ft\u0259riy\u0259\/layih\u0259y\u0259 v\u0259 m\u00fcst\u0259qil i\u015f\u00e7inin pe\u015f\u0259sin\u0259 g\u00f6r\u0259 d\u0259yi\u015fir. Lakin m\u00fcst\u0259qil SEO m\u00fct\u0259x\u0259ssisinin ehtiyac duydu\u011fu b\u0259zi \u00fcmumi bacar\u0131qlar a\u015fa\u011f\u0131dak\u0131lard\u0131r:<\/p>\n
SEO bilikl\u0259ri: Axtar\u0131\u015f motoru alqoritml\u0259rinin nec\u0259 i\u015fl\u0259diyi, a\u00e7ar s\u00f6z ara\u015fd\u0131rmas\u0131, s\u0259hif\u0259 i\u00e7i v\u0259 s\u0259hif\u0259 xarici optimizasiya texnikalar\u0131, \u0259n yax\u015f\u0131 texniki SEO t\u0259tbiql\u0259ri v\u0259 m\u0259zmun marketinqi strategiyalar\u0131 kimi \u0259sas SEO anlay\u0131\u015flar\u0131n\u0131 m\u00f6hk\u0259m ba\u015fa d\u00fc\u015fm\u0259lisiniz. Effektiv SEO h\u0259ll\u0259ri t\u0259klif etm\u0259k \u00fc\u00e7\u00fcn s\u0259naye trendl\u0259ri v\u0259 alqoritm d\u0259yi\u015fiklikl\u0259ri bar\u0259d\u0259 aktual qalmaq vacibdir.
\nAnalitik bacar\u0131qlar: M\u0259lumatlar\u0131 izah etm\u0259k, trendl\u0259ri m\u00fc\u0259yy\u0259n etm\u0259k v\u0259 m\u0259lumat \u0259sasl\u0131 q\u0259rarlar q\u0259bul etm\u0259k \u00fc\u00e7\u00fcn g\u00fccl\u00fc analitik bacar\u0131qlar hayati \u0259h\u0259miyy\u0259t k\u0259sb edir. Google Analytics, Google Search Console v\u0259 Semrush kimi al\u0259tl\u0259rd\u0259 s\u0259m\u0259r\u0259lilik veb sayt \u00f6l\u00e7\u00fcl\u0259rini toplamaq v\u0259 analiz etm\u0259k \u00fc\u00e7\u00fcn \u00e7ox vacibdir.
\nRabit\u0259 bacar\u0131qlar\u0131: M\u00fc\u015ft\u0259ril\u0259rl\u0259 \u0259m\u0259kda\u015fl\u0131q ed\u0259rk\u0259n effektiv rabit\u0259 \u00e7ox vacibdir. H\u0259d\u0259fl\u0259rini ba\u015fa d\u00fc\u015fm\u0259lisiniz v\u0259 m\u00fcr\u0259kk\u0259b SEO anlay\u0131\u015flar\u0131n\u0131 sad\u0259l\u0259\u015fdir\u0259 bilm\u0259lisiniz.
\nLayih\u0259 idar\u0259si: M\u00fck\u0259mm\u0259l layih\u0259 idar\u0259si bacar\u0131qlar\u0131 bird\u0259n \u00e7ox layih\u0259ni eyni vaxtda idar\u0259 etm\u0259k \u00fc\u00e7\u00fcn laz\u0131md\u0131r. Buna vaxt c\u0259dv\u0259ll\u0259rini qurma v\u0259 g\u00f6r\u00fc\u015fl\u0259r ke\u00e7irm\u0259, v\u0259zif\u0259l\u0259ri prioritetl\u0259ndirm\u0259 v\u0259 resurslar\u0131 idar\u0259 etm\u0259 daxildir.
\nUy\u011funla\u015fmaq v\u0259 daim \u00f6yr\u0259nm\u0259: SEO tez-tez alqoritm yenilikl\u0259rini v\u0259 inki\u015faf ed\u0259n \u0259n yax\u015f\u0131 t\u0259tbiql\u0259ri \u0259hat\u0259 ed\u0259n dinamik bir sah\u0259 oldu\u011fundan, SEO t\u0259hsilinizi davam etdirm\u0259li v\u0259 s\u0259nayedeki d\u0259yi\u015fiklikl\u0259r\u0259 uy\u011funla\u015fmal\u0131s\u0131n\u0131z.
\nTexniki s\u0259m\u0259r\u0259lilik: HTML, CSS kimi veb inki\u015faf\u0131n \u0259saslar\u0131 v\u0259 WordPress kimi m\u0259zmun idar\u0259etm\u0259 sisteml\u0259ri (CMS) haqq\u0131nda bilikl\u0259r faydal\u0131 ola bil\u0259r. \u018fslind\u0259 kodla\u015fma\u011f\u0131 bil\u0259n SEO-lar bilm\u0259y\u0259nl\u0259rd\u0259n daha \u00e7ox \u00f6d\u0259ni\u015f al\u0131r.
\nSat\u0131\u015f v\u0259 marketinq: U\u011furlu bir m\u00fcst\u0259qil i\u015f qurmaq m\u00fc\u015ft\u0259ri c\u0259lb etm\u0259yi t\u0259l\u0259b edir. Veb sayt\u0131n\u0131z v\u0259 dig\u0259r t\u0259qdimat materiallar\u0131n\u0131z (LinkedIn profili kimi) m\u00fc\u015ft\u0259ril\u0259rin sizi tapmas\u0131n\u0131 v\u0259 niy\u0259 sizinl\u0259 i\u015fl\u0259m\u0259li olduqlar\u0131n\u0131 ba\u015fa d\u00fc\u015fm\u0259l\u0259rini asanla\u015fd\u0131rmal\u0131d\u0131r. M\u00fcst\u0259qil SEO m\u00fct\u0259x\u0259ssisinin veb sayt\u0131na aid bu n\u00fcmun\u0259d\u0259 oldu\u011fu kimi:
\nM\u00fcst\u0259qil SEO M\u00fct\u0259x\u0259ssisi Olman\u0131n Faydalar\u0131<\/p>\n
Bunlardan b\u0259zil\u0259ri bunlard\u0131r<\/p>\n
M\u00fcst\u0259qil SEO m\u00fct\u0259x\u0259ssisi olman\u0131n \u0259sas \u00fcst\u00fcnl\u00fckl\u0259ri:<\/p>\n
R\u0259qab\u0259tli \u00dccret<\/p>\n
SEO m\u00fcst\u0259qil i\u015fi \u00e7ox qazanc g\u0259tir\u0259 bil\u0259r.<\/p>\n
M\u00fcst\u0259qil SEO m\u00fct\u0259x\u0259ssisi kimi qazanc potensial\u0131n\u0131z ad\u0259t\u0259n ixtisas s\u0259viyy\u0259nizd\u0259n, idar\u0259 etdiyiniz layih\u0259 n\u00f6vl\u0259rind\u0259n, reputasiyan\u0131zdan v\u0259 xidm\u0259tl\u0259riniz\u0259 t\u0259l\u0259bd\u0259n t\u0259sirl\u0259nir.<\/p>\n
V\u0259 SEO m\u00fcst\u0259qil i\u015f\u00e7il\u0259ri maa\u015fl\u0131 h\u0259mkarlar\u0131ndan \u0259h\u0259miyy\u0259tli d\u0259r\u0259c\u0259d\u0259 daha \u00e7ox qazanma potensial\u0131na malikdir.<\/p>\n
M\u00fcst\u0259qil i\u015f\u00e7il\u0259rin t\u0259xmin\u0259n yar\u0131s\u0131 illik 75.000 ila 149.000 AB\u015e dollar\u0131 qazan\u0131r.<\/p>\n
M\u00fcqayis\u0259d\u0259, orta maa\u015fl\u0131 bir SEO i\u015fi illik 60.548 AB\u015e dollar\u0131 \u00f6d\u0259yir.<\/p>\n
\u00d6zg\u00fcrl\u00fck<\/p>\n
M\u00fcst\u0259qil i\u015f\u00e7il\u0259r ist\u0259dikl\u0259ri yerd\u0259, ist\u0259dikl\u0259ri vaxt i\u015fl\u0259m\u0259k azadl\u0131\u011f\u0131na malikdir.<\/p>\n
\u00c7eviklik m\u00fcst\u0259qil i\u015f\u00e7i olman\u0131n \u0259n yax\u015f\u0131 t\u0259r\u0259fl\u0259rind\u0259n biridir. M\u00fcst\u0259qil i\u015f\u00e7il\u0259r proqramlar\u0131n\u0131 m\u00fc\u0259yy\u0259n ed\u0259 bil\u0259rl\u0259r, m\u00fc\u015ft\u0259ril\u0259rini v\u0259 layih\u0259l\u0259rini se\u00e7\u0259 bil\u0259rl\u0259r v\u0259 h\u0259r yerd\u0259n i\u015fl\u0259y\u0259 bil\u0259rl\u0259r. Bu \u00e7eviklik ail\u0259, qabaqc\u0131l t\u0259hsil v\u0259 hobbil\u0259r kimi dig\u0259r m\u0259suliyy\u0259tl\u0259r\u0259 v\u0259 m\u0259\u015f\u011fulluqlara uy\u011funla\u015fma\u011f\u0131 asanla\u015fd\u0131r\u0131r.<\/p>\n
SEO m\u00fct\u0259x\u0259ssisi Nick LeRoy-un m\u00fcst\u0259qil i\u015f\u00e7i olman\u0131n i\u015f-h\u0259yat balans\u0131n\u0131 nec\u0259 yax\u015f\u0131la\u015fd\u0131rd\u0131\u011f\u0131n\u0131, yarad\u0131c\u0131l\u0131\u011f\u0131 nec\u0259 art\u0131rd\u0131\u011f\u0131n\u0131 v\u0259 daha \u00e7oxunu m\u00fczakir\u0259 ed\u0259n bir LinkedIn payla\u015f\u0131m\u0131n\u0131 burada tapa bil\u0259rsiniz:<\/p>\n
Pe\u015f\u0259kar inki\u015faf<\/p>\n
Bir SEO m\u00fcst\u0259qil i\u015f\u00e7isi kimi maraq sah\u0259l\u0259riniz\u0259, ixtisas\u0131n\u0131za v\u0259 karyera h\u0259d\u0259fl\u0259riniz\u0259 uy\u011fun layih\u0259l\u0259ri v\u0259 m\u00fc\u015ft\u0259ril\u0259ri se\u00e7\u0259 bil\u0259rsiniz.<\/p>\n
M\u0259s\u0259l\u0259n, yaln\u0131z moda brendl\u0259ri il\u0259 i\u015fl\u0259m\u0259k v\u0259 ya texniki SEO-ya fokuslanmaq ist\u0259yirsinizs\u0259 bunu ed\u0259 bil\u0259rsiniz. Bu se\u00e7im m\u00fcst\u0259qil i\u015f\u00e7il\u0259rin daha \u00e7ox i\u015f\u0259 v\u0259 daha y\u00fcks\u0259k qazanca s\u0259b\u0259b ola bil\u0259c\u0259k x\u00fcsusi bacar\u0131q d\u0259sti inki\u015faf etm\u0259l\u0259rin\u0259 imkan yarad\u0131r.<\/p>\n
Eyni zamanda m\u00fcst\u0259qil i\u015f\u00e7il\u0259r m\u00fcxt\u0259lif sektorlarda bird\u0259n \u00e7ox m\u00fc\u015ft\u0259ri il\u0259 f\u0259rqli layih\u0259l\u0259r \u00fcz\u0259rind\u0259 i\u015fl\u0259m\u0259k f\u00fcrs\u0259tin\u0259 d\u0259 malikdir. Bu m\u00fcxt\u0259liflik m\u00fcst\u0259qil i\u015f\u00e7il\u0259rin ufklar\u0131n\u0131 geni\u015fl\u0259ndir\u0259 bil\u0259c\u0259k v\u0259 b\u00f6y\u00fcm\u0259 v\u0259 inki\u015fafa s\u0259b\u0259b ola bil\u0259c\u0259k geni\u015f bacar\u0131q v\u0259 t\u0259cr\u00fcb\u0259 diapazonu inki\u015faf etm\u0259l\u0259rin\u0259 imkan yarad\u0131r.<\/p>\n
T\u0259l\u0259b Sah\u0259si<\/p>\n
\u00c7oxu i\u015fletm\u0259l\u0259r orqanik axtar\u0131\u015f trafiki \u0259h\u0259miyy\u0259tini ba\u015fa d\u00fc\u015f\u00fcr. Buna g\u00f6r\u0259 d\u0259 SEO xidm\u0259tl\u0259ri \u00e7ox y\u00fcks\u0259k t\u0259l\u0259b g\u00f6r\u00fcr.<\/p>\n
M\u0259\u015fhur m\u00fcst\u0259qil platforma Upwork t\u0259r\u0259find\u0259n apar\u0131lm\u0131\u015f bir ara\u015fd\u0131rma SEO-nun \u0259n \u00e7ox axtar\u0131lan 10 marketinq bacar\u0131\u011f\u0131ndan biri oldu\u011funu ortaya qoydu.<\/p>\n
Sabit t\u0259l\u0259b yax\u015f\u0131 g\u0259lir \u0259ld\u0259 etm\u0259yi m\u00fcmk\u00fcn edir. H\u0259m\u00e7inin m\u00fcst\u0259qil i\u015f\u00e7il\u0259r\u0259 i\u015fl\u0259y\u0259 bil\u0259c\u0259kl\u0259ri m\u00fcxt\u0259lif layih\u0259l\u0259r t\u0259klif edir.<\/p>\n
M\u00fcst\u0259qil \u0130\u015fin Potensial Dezavantajlar\u0131<\/p>\n
M\u00fcst\u0259qil i\u015fin g\u0259tirdiyi \u00e7\u0259tinlikl\u0259r var. Yadda saxlan\u0131lmas\u0131 laz\u0131m olan bir ne\u00e7\u0259si bunlard\u0131r:<\/p>\n
\u00dcst\u00fcnl\u00fckl\u0259r sizin m\u0259suliyy\u0259tinizd\u0259dir: \u0130\u015f\u00e7il\u0259r ad\u0259t\u0259n t\u0259til, x\u0259st\u0259lik maa\u015f\u0131 v\u0259 sa\u011flaml\u0131q s\u0131\u011fortas\u0131 kimi \u00fcst\u00fcnl\u00fckl\u0259rd\u0259n istifad\u0259 edirl\u0259r. M\u00fcst\u0259qil i\u015f\u00e7il\u0259rin m\u00fcst\u0259qil olaraq s\u0131\u011forta \u0259hat\u0259sin\u0259 daxil olmalar\u0131 v\u0259 t\u0259til vaxt\u0131 \u00fc\u00e7\u00fcn b\u00fcdc\u0259 ay\u0131rmalar\u0131 laz\u0131md\u0131r.
\nT\u0259nhal\u0131q hiss oluna bil\u0259r: SEO m\u00fcst\u0259qil i\u015f\u00e7il\u0259ri \u0259ks\u0259r vaxt \u00f6zba\u015f\u0131na i\u015fl\u0259yirl\u0259r. G\u00fcnd\u0259lik qar\u015f\u0131l\u0131qlardan v\u0259 s\u00f6hb\u0259tl\u0259rd\u0259n z\u00f6vq al\u0131rs\u0131n\u0131zsa, m\u00fcst\u0259qil i\u015f siz\u0259 uy\u011fun olmaya bil\u0259r.
\n\u0130\u015f y\u00fck\u00fc d\u0259yi\u015fk\u0259ndir: M\u00fcst\u0259qil i\u015f\u00e7il\u0259rin i\u015f y\u00fck\u00fc v\u0259 g\u0259lirl\u0259ri dal\u011falan\u0131r. Layih\u0259l\u0259rin i\u00e7ind\u0259 \u00fcz\u0259n zamanlar ola bil\u0259r. V\u0259 i\u015fl\u0259rin \u00e7ox daha yava\u015f oldu\u011fu dig\u0259r zamanlarda.
\nStressli ola bil\u0259r: Bir \u00e7ox tam vaxtl\u0131 m\u00fcst\u0259qil i\u015f\u00e7i v\u0259 konsaltantlar uzun saatlar i\u015fl\u0259yir. Bu da stress\u0259 v\u0259 yanma\u011fa s\u0259b\u0259b ola bil\u0259r.
\n7 Add\u0131mda SEO M\u00fcst\u0259qil \u0130\u015f\u00e7isi Nec\u0259 Olunur?<\/p>\n
\u0130ndi SEO m\u00fcst\u0259qil karyera\u0131n\u0131z\u0131 nec\u0259 qura bil\u0259c\u0259yinizi \u00f6yr\u0259nm\u0259 vaxt\u0131 g\u0259ldi.<\/p>\n
U\u011fura haz\u0131rla\u015fmaq \u00fc\u00e7\u00fcn a\u015fa\u011f\u0131dak\u0131 add\u0131mlar\u0131 izl\u0259yin:<\/p>\n
1. SEO M\u00fct\u0259x\u0259ssisi Olun<\/p>\n
M\u00fcst\u0259qil i\u015f\u0259 ba\u015flamaq \u00fc\u00e7\u00fcn SEO bar\u0259d\u0259 d\u0259rin ba\u015fa d\u00fc\u015f\u00fclm\u0259 inki\u015faf etdirm\u0259k \u00e7ox vacibdir. \u018fsaslara malik oldu\u011funuzdan \u0259min olun ki, m\u00fc\u015ft\u0259ril\u0259rinizin h\u0259d\u0259fl\u0259rin\u0259 \u00e7atmaqda k\u00f6m\u0259k ed\u0259 bil\u0259siniz.<\/p>\n
Amma s\u00fcr\u0259tl\u0259 d\u0259yi\u015fir.<\/p>\n
Buna g\u00f6r\u0259 d\u0259, etibarl\u0131 m\u0259nb\u0259l\u0259rd\u0259n (Google Axtar\u0131\u015f \u018fsaslar\u0131 kimi) m\u0259lumat \u0259ld\u0259 ed\u0259r\u0259k, veb seminarlara qat\u0131laraq v\u0259 SEO kurslar\u0131na (Semrush Akademiyas\u0131 kimi) qeydiyyatdan ke\u00e7\u0259r\u0259k son s\u0259naye trendl\u0259ri, alqoritm d\u0259yi\u015fiklikl\u0259ri v\u0259 \u0259n yax\u015f\u0131 t\u0259tbiql\u0259rd\u0259n x\u0259b\u0259rdar olun.<\/p>\n
T\u0259tbiqi t\u0259cr\u00fcb\u0259 qazanmaq v\u0259 bacar\u0131qlar\u0131n\u0131z\u0131 inki\u015faf etdirm\u0259k \u00fc\u00e7\u00fcn f\u0259rqli texnikalar\u0131 v\u0259 SEO al\u0259tl\u0259rini d\u0259 s\u0131naqdan ke\u00e7ir\u0259 bil\u0259rsiniz.<\/p>\n
Sah\u0259y\u0259 \u00dcmumi Bax\u0131\u015f-dan istifad\u0259 ed\u0259r\u0259k potensial bir m\u00fc\u015ft\u0259rinin g\u00fccl\u00fc v\u0259 z\u0259if t\u0259r\u0259fl\u0259rin\u0259 aid analizl\u0259r \u0259ld\u0259 etm\u0259kl\u0259 ba\u015flay\u0131n.<\/p>\n
Al\u0259ti a\u00e7\u0131n, potensial m\u00fc\u015ft\u0259rinin sah\u0259 ad\u0131n\u0131 daxil edin, bir yer se\u00e7in v\u0259 “Axtar”\u0131 klikl\u0259yin.<\/p>\n
Sonra \u00fcmumi bax\u0131\u015f panelini g\u00f6r\u0259c\u0259ksiniz. \u015eirk\u0259tin \u0259n yax\u015f\u0131 orqanik a\u00e7ar s\u00f6zl\u0259ri, t\u0259xmini orqanik trafiki, \u00fcmumi geri ba\u011flant\u0131 say\u0131 v\u0259 daha \u00e7oxu haqq\u0131nda m\u0259lumatlar ehtiva edir.<\/p>\n
Yuxar\u0131 hiss\u0259d\u0259 sayt\u0131n nec\u0259 performas etdiyin\u0259 aid fikir ver\u0259n b\u0259zi maraql\u0131 \u00f6l\u00e7\u00fcl\u0259r g\u00f6r\u0259c\u0259ksiniz.<\/p>\n
Diqq\u0259t yetirilm\u0259li olan bir \u015fey Yetki Ball\u0131d\u0131r. Semrush-un Yetki Ball\u0131 bir sayt\u0131n \u00fcmumi keyfiyy\u0259tini v\u0259 SEO performans\u0131n\u0131 \u00f6l\u00e7\u00fcr.<\/p>\n
Yetki Ball\u0131n\u0131n yan\u0131nda \u201cOrqanik Axtar\u0131\u015f Trafiki\u201d, \u201c\u00d6d\u0259ni\u015fli Axtar\u0131\u015f Trafiki\u201d v\u0259 \u201cGeri Ba\u011f\u0131lant\u0131lar\u201d\u0131 g\u00f6r\u0259c\u0259ksiniz.<\/p>\n
A\u015fa\u011f\u0131 s\u00fcr\u00fc\u015fd\u00fcrs\u0259niz sayt \u00fc\u00e7\u00fcn \u0259n yax\u015f\u0131 a\u00e7ar s\u00f6zl\u0259ri v\u0259 Google-dak\u0131 s\u0131ralama paylanmas\u0131na \u00fcmumi bax\u0131\u015f\u0131 g\u00f6r\u0259 bil\u0259rsiniz. Bu m\u00fc\u015ft\u0259rinin f\u0259rqli a\u00e7ar s\u00f6zl\u0259r \u00fc\u00e7\u00fcn axtar\u0131\u015f n\u0259tic\u0259l\u0259rind\u0259 hans\u0131 m\u00f6vqel\u0259rd\u0259 oldu\u011funu g\u00f6st\u0259rir.<\/p>\n
A\u015fa\u011f\u0131dak\u0131 b\u00f6lm\u0259d\u0259 orqanik axtar\u0131\u015fdak\u0131 \u0259sas r\u0259qibl\u0259rini v\u0259 axtar\u0131\u015f performans\u0131 bax\u0131m\u0131ndan nec\u0259 m\u00fcqayis\u0259l\u0259ndikl\u0259rini tapa bil\u0259c\u0259ksiniz.<\/p>\n
Bu m\u0259lumatlar ilham m\u0259nb\u0259yi ola bil\u0259r v\u0259 inki\u015faf etdiril\u0259 bil\u0259c\u0259k potensial sah\u0259l\u0259ri m\u00fc\u0259yy\u0259n etm\u0259yiniz\u0259 k\u00f6m\u0259k ed\u0259 bil\u0259r.<\/p>\n
2. Ni\u015finizi Tap\u0131n<\/p>\n
Ad\u0259t\u0259n SEO-nun m\u00fc\u0259yy\u0259n bir sah\u0259sind\u0259 ixtisasla\u015fmaq d\u0259y\u0259rlidir. Bu \u015f\u0259kild\u0259 \u00f6z\u00fcn\u00fcz\u00fc o sah\u0259d\u0259 m\u00fcraci\u0259t olunan m\u00fct\u0259x\u0259ssis kimi m\u00f6vqel\u0259ndirirsiniz.<\/p>\n
H\u0259r k\u0259sin almaq ist\u0259diyin\u0259 geni\u015f xidm\u0259t diapazonu t\u0259klif etm\u0259k c\u0259lbedici ola bil\u0259r. Amma bir ni\u015f se\u00e7m\u0259k<\/p>\n
ixtisas bilikl\u0259riniz\u0259 d\u0259y\u0259r ver\u0259n m\u00fc\u015ft\u0259ril\u0259rin mara\u011f\u0131n\u0131 \u00e7\u0259kir. Xidm\u0259tl\u0259riniz \u00fc\u00e7\u00fcn daha y\u00fcks\u0259k tarifl\u0259r t\u0259l\u0259b ed\u0259 bil\u0259rsiniz.<\/p>\n
H\u0259m\u00e7inin 10 m\u00f6vzuda u\u011furlu olmaq \u0259v\u0259zin\u0259 t\u0259k bir m\u00f6vzuda u\u011furlu olmaq daha asand\u0131r.<\/p>\n
M\u0259s\u0259l\u0259n, x\u0259b\u0259r n\u0259\u015frl\u0259ri, qeyri-kommersiya t\u0259\u015fkilatlar\u0131, ki\u00e7ik biznesl\u0259r, yeni qurulmu\u015f \u015firk\u0259tl\u0259r v\u0259 ya xidm\u0259t kimi proqram t\u0259minat\u0131 (SaaS) \u015firk\u0259tl\u0259ri il\u0259 i\u015fl\u0259m\u0259yi se\u00e7\u0259 bil\u0259rsiniz.<\/p>\n
H\u0259m\u00e7inin a\u015fa\u011f\u0131dak\u0131 kimi m\u00fc\u0259yy\u0259n SEO sah\u0259l\u0259rind\u0259 d\u0259 ixtisasla\u015fa bil\u0259rsiniz:<\/p>\n
S\u0259hif\u0259 \u0130\u00e7i SEO: Bu veb sayt\u0131n m\u0259zmunu v\u0259 meta m\u0259lumatlar\u0131 kimi s\u0259hif\u0259 i\u00e7i elementl\u0259rin optimalla\u015fd\u0131r\u0131lmas\u0131n\u0131 \u0259hat\u0259 edir
\nS\u0259hif\u0259 Xarici SEO: S\u0259hif\u0259 Xarici SEO ad\u0259t\u0259n m\u00fc\u015ft\u0259rinizin sayt\u0131na geri ba\u011flant\u0131 almaq \u00fc\u00e7\u00fcn \u0259laq\u0259li saytlara \u00e7\u0131xmaq kimi ba\u011flant\u0131 qurma taktikalar\u0131na fokuslan\u0131r.
\nTexniki SEO: Texniki SEO sayt s\u00fcr\u0259tini art\u0131rmaq kimi veb sayt\u0131 texniki bax\u0131mdan optimalla\u015fd\u0131rman\u0131 \u0259hat\u0259 edir
\nYerli SEO: Yerli SEO m\u00fc\u015ft\u0259ril\u0259rin fiziki ma\u011fazalara y\u00f6n\u0259lmi\u015f Google X\u0259rit\u0259l\u0259r giri\u015fl\u0259ri v\u0259 Google Biznes Profili s\u0259hif\u0259l\u0259ri kimi onlayn siyah\u0131lar\u0131n\u0131 optimalla\u015fd\u0131rmaqda k\u00f6m\u0259k etm\u0259yi \u0259hat\u0259 edir
\nApp Store Optimizasiyas\u0131: T\u0259tbiq ma\u011fazas\u0131 optimizasiyas\u0131 m\u00fc\u015ft\u0259ril\u0259rin t\u0259tbiql\u0259rin\u0259 daha \u00e7ox trafik \u00e7\u0259km\u0259yiniz\u0259 k\u00f6m\u0259k edir. Bu Apple App Store v\u0259 Google Play Store kimi platformalar\u0131n arxas\u0131ndak\u0131 alqoritml\u0259ri v\u0259 strategiyalar\u0131 ba\u015fa d\u00fc\u015fm\u0259yi \u0259hat\u0259 edir.
\nVideo SEO: Video SEO m\u00fc\u015ft\u0259ril\u0259rin video m\u0259zmunlar\u0131n\u0131 YouTube-da v\u0259 Google axtar\u0131\u015f n\u0259tic\u0259l\u0259rind\u0259 maksimum g\u00f6r\u00fcn\u00fcrl\u00fck \u00fc\u00e7\u00fcn optimalla\u015fd\u0131rmaqda k\u00f6m\u0259k etm\u0259yiniz\u0259 imkan yarad\u0131r
\n3. \u015e\u0259b\u0259k\u0259nizi B\u00f6y\u00fcd\u00fcn<\/p>\n
\u015e\u0259b\u0259k\u0259 qurma m\u00fc\u015ft\u0259ril\u0259ri tapmaqda v\u0259 m\u00fcst\u0259qil i\u015finizi b\u00f6y\u00fctm\u0259kd\u0259 k\u00f6m\u0259k edir.<\/p>\n
\u015e\u0259b\u0259k\u0259nizi qurmaq \u00fc\u00e7\u00fcn ed\u0259 bil\u0259c\u0259yiniz bir \u00e7ox \u015fey var:<\/p>\n
Regioninizd\u0259ki SEO t\u0259dbirl\u0259rin\u0259 qat\u0131l\u0131n
\nSEO il\u0259 ba\u011fl\u0131 Facebook v\u0259 LinkedIn qruplar\u0131na qo\u015fulun
\nLinkedIn-d\u0259 SEO m\u00fct\u0259x\u0259ssisl\u0259ri il\u0259 \u0259laq\u0259 qurun
\nYeni m\u00fcst\u0259qil giri\u015finizd\u0259n x\u0259b\u0259rdar olmaq \u00fc\u00e7\u00fcn k\u00f6hn\u0259 i\u015f h\u0259mkarlar\u0131n\u0131zla, h\u0259tta dostlar\u0131n\u0131zla v\u0259 qon\u015fular\u0131n\u0131zla yenid\u0259n \u0259laq\u0259 qurun<\/p>\n
Yadda saxlay\u0131n, \u015f\u0259b\u0259k\u0259 qurma yaln\u0131z m\u00fc\u015ft\u0259ri tapmaqla ba\u011fl\u0131 deyil. SEO s\u0259nayesind\u0259 \u0259laq\u0259l\u0259r qurmaq v\u0259 icma hissi inki\u015faf etdirm\u0259kl\u0259 ba\u011fl\u0131d\u0131r.<\/p>\n
\u015e\u0259b\u0259k\u0259nizi qidm\u0259k a\u011f\u0131zdan-a\u011f\u0131za t\u00f6vsiy\u0259l\u0259r vasit\u0259sil\u0259 m\u00fc\u015ft\u0259ril\u0259rinizi t\u0259min etm\u0259 \u015fans\u0131n\u0131z\u0131 art\u0131r\u0131r.<\/p>\n
4. Pe\u015f\u0259kar Veb Sayt Yarad\u0131n<\/p>\n
M\u00fcst\u0259qil SEO m\u00fct\u0259x\u0259ssisi kimi ciddi q\u0259bul olunmaq \u00fc\u00e7\u00fcn ixtisas\u0131n\u0131z\u0131 v\u0259 xidm\u0259tl\u0259rinizi n\u00fcmayi\u015f etdir\u0259n pe\u015f\u0259kar veb sayta malik olmaq faydal\u0131 olacaq.<\/p>\n
Veb sayt\u0131n\u0131z\u0131n b\u0259z\u0259kli olmas\u0131 laz\u0131m deyil. Lakin \u0259laq\u0259 m\u0259lumatlar\u0131n\u0131z\u0131, t\u0259cr\u00fcb\u0259nizi, portfelinizi v\u0259 xidm\u0259tl\u0259rinizi ehtiva etm\u0259lidir.<\/p>\n
WordPress v\u0259 ya Wix kimi bir CMS istifad\u0259 ed\u0259r\u0259k bir ne\u00e7\u0259 saat \u0259rzind\u0259 sad\u0259 bir veb sayt yarada bil\u0259rsiniz.<\/p>\n
V\u0259 laz\u0131m g\u0259l\u0259c\u0259k:<\/p>\n
Haqq\u0131nda s\u0259hif\u0259si: \u00d6z\u00fcn\u00fcz\u00fc v\u0259 SEO ke\u00e7mi\u015finizi ta<\/p>\n","protected":false},"excerpt":{"rendered":"
SEO M\u00fcst\u0259qil \u0130\u015f\u00e7i Nec\u0259 Olmaq Olar (N\u0259 Laz\u0131md\u0131r + Vacib \u0130pu\u00e7lar\u0131) Axtar\u0131\u015f motoru optimizasiyas\u0131 (SEO) sah\u0259sind\u0259 bacar\u0131\u011f\u0131n\u0131z varsa, SEO \u00fczr\u0259 m\u00fcst\u0259qil i\u015f\u00e7i olmaq sizin \u00fc\u00e7\u00fcn do\u011fru yol ola bil\u0259r. Bu m\u0259qal\u0259d\u0259 bir SEO m\u00fcst\u0259qil i\u015f\u00e7isinin n\u0259 etdiyini, SEO m\u00fcst\u0259qil i\u015f\u00e7isi nec\u0259 olma\u011f\u0131, nec\u0259 m\u00fc\u015ft\u0259ri qazanma\u011f\u0131 v\u0259 daha \u00e7oxunu \u00f6yr\u0259n\u0259c\u0259ksiniz. H\u0259m\u00e7inin, s\u0259yah\u0259tinizi asanla\u015fd\u0131rmaq \u00fc\u00e7\u00fcn t\u0259cr\u00fcb\u0259li m\u00fcst\u0259qil […]<\/p>\n","protected":false},"author":1,"featured_media":60634,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1212],"tags":[1362],"class_list":["post-69479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-2","tag-umumi"],"acf":[],"_links":{"self":[{"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/posts\/69479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/comments?post=69479"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/posts\/69479\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/media\/60634"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/media?parent=69479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/categories?post=69479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/tags?post=69479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}