{"id":70017,"date":"2023-10-19T23:12:08","date_gmt":"2023-10-19T23:12:08","guid":{"rendered":"https:\/\/alienroad.com\/uncategorized-az\/rich-snippets\/"},"modified":"2026-04-04T11:25:19","modified_gmt":"2026-04-04T11:25:19","slug":"rich-snippets","status":"publish","type":"post","link":"https:\/\/alienroad.com\/az\/seo-2\/rich-snippets\/","title":{"rendered":"Z\u0259ngin Snippetl\u0259r N\u0259dir?"},"content":{"rendered":"

Z\u0259ngin Snippetl\u0259r N\u0259dir v\u0259 2023-c\u00fc ild\u0259 Onlar\u0131 Nec\u0259 \u0259ld\u0259 Etm\u0259k Olar<\/h1>\n

Z\u0259ngin Snippetl\u0259r N\u0259dir?<\/h2>\n

Z\u0259ngin snippetl\u0259r (h\u0259m\u00e7inin \u201cz\u0259ngin n\u0259tic\u0259l\u0259r\u201d adlan\u0131r) Google axtar\u0131\u015f n\u0259tic\u0259l\u0259rinin bir n\u00f6v\u00fcd\u00fcr ki, veb s\u0259hif\u0259nizin haqq\u0131nda \u0259lav\u0259 m\u0259lumatlar g\u00f6st\u0259rir, m\u0259s\u0259l\u0259n, reytinql\u0259r, \u015f\u0259kill\u0259r v\u0259 qiym\u0259tl\u0259r, bu da axtar\u0131\u015f m\u00fch\u0259rrikl\u0259rind\u0259n daha \u00e7ox diqq\u0259t v\u0259 trafik c\u0259lb etm\u0259y\u0259 k\u00f6m\u0259k edir.<\/p>\n

Google ad\u0259t\u0259n bu \u0259lav\u0259 m\u0259lumatlar\u0131 veb s\u0259hif\u0259sinin HTML-d\u0259 tap\u0131lan x\u00fcsusi kodlardan (struktur edilmi\u015f m\u0259lumat i\u015far\u0259l\u0259m\u0259si) \u00e7\u0259kir.<\/p>\n

Budur z\u0259ngin snippet n\u00fcmun\u0259si:<\/p>\n

\"z\u0259ngin<\/picture><\/figure>\n

Yuxar\u0131dak\u0131 z\u0259ngin snippet n\u00fcmun\u0259sind\u0259 Google axtar\u0131\u015f n\u0259tic\u0259sin\u0259<\/a> \u015f\u0259kil, reytinq, r\u0259y say\u0131, qiym\u0259t v\u0259 m\u0259hsulun m\u00f6vcudlu\u011funu \u0259lav\u0259 edir.<\/p>\n

Bu elementl\u0259r veb s\u0259hif\u0259nizi potensial ziyar\u0259t\u00e7il\u0259r \u00fc\u00e7\u00fcn daha c\u0259lbedici v\u0259 m\u0259lumatland\u0131r\u0131c\u0131 edir.<\/p>\n

Bu b\u0259l\u0259d\u00e7id\u0259 veb s\u0259hif\u0259l\u0259riniz \u00fc\u00e7\u00fcn z\u0259ngin snippetl\u0259ri nec\u0259 \u0259ld\u0259 etm\u0259yi \u00f6yr\u0259n\u0259c\u0259ksiniz.<\/p>\n

Amma daxil\u0259 getm\u0259zd\u0259n \u0259vv\u0259l, b\u0259zi \u0259saslar\u0131 n\u0259z\u0259rd\u0259n ke\u00e7ir\u0259k.<\/p>\n

Z\u0259ngin Snippetl\u0259r vs. Z\u0259ngin N\u0259tic\u0259l\u0259r<\/h3>\n

\u201cZ\u0259ngin snippetl\u0259r\u201d v\u0259 \u201cz\u0259ngin n\u0259tic\u0259l\u0259r\u201d aras\u0131nda f\u0259rq yoxdur. Google-a g\u00f6r\u0259, h\u0259r ikisi eyni \u015feyi ifad\u0259 edir.<\/p>\n

\u0130nsanlar bu s\u00f6zl\u0259ri qar\u015f\u0131l\u0131ql\u0131 d\u0259yi\u015fdir\u0259r\u0259k istifad\u0259 edirl\u0259r. Anla\u015f\u0131lmazl\u0131q v\u0259 ya qar\u0131\u015f\u0131ql\u0131q haqq\u0131nda narahat olmadan ist\u0259diyinizi istifad\u0259 ed\u0259 bil\u0259rsiniz.<\/p>\n

\u018fsasda, h\u0259r iki termin standart mavi ba\u011flant\u0131lardan daha \u00e7ox m\u0259lumat t\u0259qdim ed\u0259n axtar\u0131\u015f n\u0259tic\u0259l\u0259rini t\u0259svir edir.<\/p>\n

Bu ulduz reytinqi, r\u0259y say\u0131, m\u0259hsul qiym\u0259ti, \u015f\u0259kil v\u0259 daha \u00e7oxunu \u0259hat\u0259 ed\u0259 bil\u0259r.<\/p>\n

Z\u0259ngin Snippetl\u0259r vs. SERP X\u00fcsusiyy\u0259tl\u0259ri<\/h3>\n

Z\u0259ngin snippetl\u0259r SERP x\u00fcsusiyy\u0259tl\u0259ri il\u0259 d\u0259qiq eyni deyil.<\/p>\n

SERP x\u00fcsusiyy\u0259tl\u0259ri \u0259n\u0259n\u0259vi \u00fczvi n\u0259tic\u0259 olmayan h\u0259r hans\u0131 n\u0259tic\u0259dir. Onlar z\u0259ngin snippetl\u0259ri \u0259hat\u0259 edir<\/strong>, amma h\u0259m\u00e7inin<\/strong> bilik panell\u0259ri, \u015f\u0259kil paketl\u0259ri v\u0259 video karusell\u0259r kimi dig\u0259r elementl\u0259ri d\u0259.<\/p>\n

Bel\u0259likl\u0259, z\u0259ngin snippetl\u0259r SERP x\u00fcsusiyy\u0259tl\u0259rinin alt k\u00fcmesidir.<\/p>\n

SERP x\u00fcsusiyy\u0259tl\u0259ri haqq\u0131nda tam b\u0259l\u0259d\u00e7imizi oxuyun ki, daha \u00e7ox \u00f6yr\u0259n\u0259s\u0259n.<\/p>\n

Z\u0259ngin Snippetl\u0259r SEO-ya Nec\u0259 K\u00f6m\u0259k Edir<\/h2>\n

Z\u0259ngin snippetl\u0259r axtar\u0131\u015f n\u0259tic\u0259l\u0259rind\u0259 sayt\u0131n s\u0131ralanmas\u0131n\u0131 birba\u015fa t\u0259sir etmir, amma dolay\u0131s\u0131 il\u0259 fayda ver\u0259 bil\u0259r.<\/p>\n

Z\u0259ngin snippetl\u0259r s\u0259hif\u0259l\u0259rinizi SERP-l\u0259rd\u0259 (axtar\u0131\u015f m\u00fch\u0259rriki n\u0259tic\u0259l\u0259ri s\u0259hif\u0259l\u0259ri) daha vizual c\u0259lbedici edir. Onlar\u0131 adi axtar\u0131\u015f n\u0259tic\u0259l\u0259rind\u0259n f\u0259rql\u0259ndirir.<\/p>\n

Bel\u0259likl\u0259, istifad\u0259\u00e7il\u0259r z\u0259ngin snippetl\u0259r\u0259 klikl\u0259m\u0259k ehtimal\u0131 daha y\u00fcks\u0259kdir, bu da \u00fczvi CTR<\/strong>-ni (klik ke\u00e7id nisb\u0259ti) yax\u015f\u0131la\u015fd\u0131r\u0131r.<\/p>\n

Axtar\u0131\u015f n\u0259tic\u0259l\u0259rinin iki n\u00f6v\u00fcn\u00fc n\u0259z\u0259rd\u0259n ke\u00e7ir\u0259k.<\/p>\n

Sizin tipik axtar\u0131\u015f siyah\u0131s\u0131:<\/p>\n

\""Chicken.ca"<\/picture><\/figure>\n

V\u0259 Google z\u0259ngin snippeti:<\/p>\n

\""Allrecipes"<\/picture><\/figure>\n

Hans\u0131 s\u0259hif\u0259nin daha \u00e7ox klik c\u0259lb etm\u0259k ehtimal\u0131 oldu\u011funu d\u00fc\u015f\u00fcn\u00fcrs\u00fcn\u00fcz?<\/p>\n

B\u0259li, sonuncusu.<\/p>\n

CTR-ni yax\u015f\u0131la\u015fd\u0131rma\u011fa k\u00f6m\u0259k etm\u0259kd\u0259n ba\u015fqa, z\u0259ngin n\u0259tic\u0259l\u0259r\u0259 malik olmaq\u0131n ba\u015fqa bir SEO \u00fcst\u00fcnl\u00fcy\u00fc var.<\/p>\n

Z\u0259ngin snippetl\u0259r qazanmaq \u00fc\u00e7\u00fcn \u0259lav\u0259 etdiyiniz struktur edilmi\u015f m\u0259lumat kodu Google-a s\u0259hif\u0259nizin m\u0259zmununu daha yax\u015f\u0131 anlama\u011fa k\u00f6m\u0259k edir.<\/p>\n

V\u0259 \u0259g\u0259r Google s\u0259hif\u0259nizi daha yax\u015f\u0131 anlay\u0131rsa, onu daha yax\u015f\u0131 s\u0131ralaya bil\u0259r. V\u0259 daha uy\u011fun axtar\u0131\u015f sor\u011fular\u0131 \u00fc\u00e7\u00fcn.<\/p>\n

M\u0259sl\u0259h\u0259t<\/strong>: \u018fg\u0259r art\u0131q struktur edilmi\u015f m\u0259lumat kodu istifad\u0259 edirsinizs\u0259, sayt\u0131n\u0131z\u0131 Site Audit<\/strong> al\u0259ti il\u0259 skan edin ki, h\u0259r hans\u0131 probleml\u0259ri m\u00fc\u0259yy\u0259n edin.<\/p>\n

Etibars\u0131z struktur edilmi\u015f m\u0259lumat\u0131 olan s\u0259hif\u0259l\u0259r z\u0259ngin snippetl\u0259r kimi g\u00f6r\u00fcnm\u0259y\u0259c\u0259k. Bel\u0259likl\u0259, bu probleml\u0259ri tap\u0131b d\u00fcz\u0259ltm\u0259k vacibdir.<\/p>\n

Al\u0259ti a\u00e7\u0131n v\u0259 sayt\u0131n\u0131z\u0131n tam auditini qurun.<\/p>\n

Tamamland\u0131qdan sonra, \u201cIssues\u201d sekmesine gedin v\u0259 \u201cstructured\u201d axtar\u0131n.<\/p>\n

H\u0259r hans\u0131 problem a\u015fkar edilib-edi\u015fini g\u00f6r\u0259c\u0259ksiniz.<\/p>\n

\""Issues"<\/picture><\/figure>\n

Problemi nec\u0259 d\u00fcz\u0259ltm\u0259yi \u00f6yr\u0259nm\u0259k \u00fc\u00e7\u00fcn \u201cNiy\u0259 v\u0259 nec\u0259 d\u00fcz\u0259ltm\u0259k<\/strong>\u201d ba\u011flant\u0131s\u0131na klikl\u0259yin.<\/p>\n

\"Site<\/picture><\/figure>\n
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Struktur Edilmi\u015f M\u0259lumat Probleml\u0259rini Tap\u0131n v\u0259 D\u00fcz\u0259ldin<\/p>\n

Site Audit Al\u0259ti il\u0259<\/p>\n<\/div>\n

\n
\n
Pulsuz S\u0131nay\u0131n \u2192<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\"Reklam<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Z\u0259ngin Snippetl\u0259ri Nec\u0259 \u0259ld\u0259 Etm\u0259k<\/h2>\n

Budur z\u0259ngin snippetl\u0259ri \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn add\u0131m-add\u0131m t\u0259limat:<\/p>\n

    \n
  1. M\u00fcnasib z\u0259ngin snippet n\u00f6v\u00fcn\u00fc se\u00e7in<\/li>\n
  2. S\u0259hif\u0259l\u0259riniz\u0259 struktur edilmi\u015f m\u0259lumat yarad\u0131n v\u0259 \u0259lav\u0259 edin<\/li>\n
  3. Struktur edilmi\u015f m\u0259lumat\u0131n\u0131z\u0131 yoxlay\u0131n<\/li>\n<\/ol>\n

    1. M\u00fcnasib Z\u0259ngin Snippet N\u00f6v\u00fcn\u00fc Se\u00e7in<\/h3>\n

    Google \u00e7oxsayl\u0131 z\u0259ngin snippet n\u00f6vl\u0259rini d\u0259st\u0259kl\u0259yir.<\/p>\n

    Sayt m\u0259zmununuza uy\u011fun olan\u0131 se\u00e7m\u0259lisiniz.<\/p>\n

    \u0130nternetin bir \u00e7ox sayt\u0131na uy\u011fun olan b\u0259zi z\u0259ngin snippet n\u00f6vl\u0259rin\u0259 baxaq.<\/p>\n

    M\u0259hsul \u0130\u015far\u0259l\u0259m\u0259 Snippeti<\/h4>\n

    M\u0259hsul i\u015far\u0259l\u0259m\u0259l\u0259ri m\u0259hsulun m\u00f6vcudlu\u011funu, \u015f\u0259kli, qiym\u0259tini, r\u0259y say\u0131n\u0131 v\u0259 reytinqini g\u00f6st\u0259rir. Bu t\u0259kmill\u0259\u015fdirm\u0259l\u0259r e-ticar\u0259t saytlar\u0131na fayda ver\u0259 bil\u0259r.<\/p>\n

    \"Verizon-da<\/picture><\/figure>\n

    FAQ Snippeti<\/h4>\n

    Tez-tez soru\u015fulan sual (FAQ) snippeti s\u0259hif\u0259nizin ba\u015fl\u0131\u011f\u0131 v\u0259 t\u0259sviri alt\u0131nda suallar v\u0259 cavablar siyah\u0131s\u0131n\u0131 g\u00f6st\u0259rir.<\/p>\n

    Bel\u0259:<\/p>\n

    \""tez<\/picture><\/figure>\n

    \u018fg\u0259r tez-tez soru\u015fulan suallar v\u0259 cavablar daxil etdiyiniz l\u0259ndinq s\u0259hif\u0259l\u0259riniz v\u0259 ya blog postlar\u0131n\u0131z varsa, FAQ snippetl\u0259ri \u0259ld\u0259 ed\u0259 bil\u0259rsiniz.<\/p>\n

    Qeyd<\/strong>: Google-un son elan\u0131na g\u00f6r\u0259, FAQ snippetl\u0259ri indi yaln\u0131z n\u00fcfuzlu h\u00f6kum\u0259t v\u0259 s\u0259hiyy\u0259 saytlar\u0131nda g\u00f6st\u0259ril\u0259c\u0259k.<\/p>\n

    R\u0259y Snippeti<\/h4>\n

    R\u0259y snippeti r\u0259y saytlar\u0131ndan reytinql\u0259ri g\u00f6st\u0259rir. R\u0259yl\u0259r m\u0259hsullar, kitablar, reseptl\u0259r, filml\u0259r, proqram t\u0259tbiql\u0259ri v\u0259 ya yerli biznesl\u0259r haqq\u0131nda ola bil\u0259r.<\/p>\n

    \"Digital\n","protected":false},"excerpt":{"rendered":"

    Z\u0259ngin Snippetl\u0259r N\u0259dir v\u0259 2023-c\u00fc ild\u0259 Onlar\u0131 Nec\u0259 \u0259ld\u0259 Etm\u0259k Olar Z\u0259ngin Snippetl\u0259r N\u0259dir? Z\u0259ngin snippetl\u0259r (h\u0259m\u00e7inin \u201cz\u0259ngin n\u0259tic\u0259l\u0259r\u201d adlan\u0131r) Google axtar\u0131\u015f n\u0259tic\u0259l\u0259rinin bir n\u00f6v\u00fcd\u00fcr ki, veb s\u0259hif\u0259nizin haqq\u0131nda \u0259lav\u0259 m\u0259lumatlar g\u00f6st\u0259rir, m\u0259s\u0259l\u0259n, reytinql\u0259r, \u015f\u0259kill\u0259r v\u0259 qiym\u0259tl\u0259r, bu da axtar\u0131\u015f m\u00fch\u0259rrikl\u0259rind\u0259n daha \u00e7ox diqq\u0259t v\u0259 trafik c\u0259lb etm\u0259y\u0259 k\u00f6m\u0259k edir. Google ad\u0259t\u0259n bu \u0259lav\u0259 m\u0259lumatlar\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1212],"tags":[1362],"class_list":["post-70017","post","type-post","status-publish","format-standard","hentry","category-seo-2","tag-umumi"],"acf":[],"_links":{"self":[{"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/posts\/70017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/comments?post=70017"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/posts\/70017\/revisions"}],"predecessor-version":[{"id":70018,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/posts\/70017\/revisions\/70018"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/media?parent=70017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/categories?post=70017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/az\/wp-json\/wp\/v2\/tags?post=70017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}