{"id":68846,"date":"2025-12-31T12:06:58","date_gmt":"2025-12-31T12:06:58","guid":{"rendered":"https:\/\/alienroad.com\/uncategorized-bg\/what-is-native-advertising-beginners-guide-to-native-ads\/"},"modified":"2026-04-04T10:49:54","modified_gmt":"2026-04-04T10:49:54","slug":"what-is-native-advertising-beginners-guide-to-native-ads","status":"publish","type":"post","link":"https:\/\/alienroad.com\/bg\/seo-2\/what-is-native-advertising-beginners-guide-to-native-ads\/","title":{"rendered":"\u041a\u0430\u043a\u0432\u043e \u0435 \u043d\u0430\u0442\u0438\u0432\u043d\u0430\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430? \u0420\u044a\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u0437\u0430 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0449\u0438 \u043f\u043e \u043d\u0430\u0442\u0438\u0432\u043d\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>What Is Native Advertising?<\/strong><\/h2>\n\n<p>Native advertising (also known as sponsored content or spon con) involves creating digital ads that are indistinguishable from other types of organic content.<\/p>\n\n<p>In the example below, we see a native ad on display in a Reddit forum (r\/movies.) The ad\u2019s design makes it appear like any other post in the forum, but it\u2019s marked \u201cPromoted\u201d so readers know it\u2019s an ad:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-2-670x1024.png\" alt=\"\" class=\"wp-image-29\" title=\"What Is Native Advertising? Beginner&#039;s Guide to Native Ads 2\"><\/figure>\n\n<p>On Instagram, brands commonly work with influencers for their native advertising campaigns. For example, Volvo\u2019s native advertising campaign results in two different native ad formats (feed and story):<\/p>\n\n<p><img fetchpriority=\"high\" decoding=\"async\" alt=\"img-semblog\" src=\"blob:https:\/\/alienroad.com\/e63fdfb7-634b-4046-bd80-87fd41e6f109\" width=\"624\" height=\"312\" title=\"\">Credit:<a href=\"https:\/\/www.adweek.com\/performance-marketing\/jason-nesbitt-strike-social-guest-post-instagram-native-advertising-transparency\/\" target=\"_blank\" rel=\"noopener\">Adweek.com<\/a><\/p>\n\n<p>Promoted search results and sponsored social media posts are two popular examples of native ads. Both formats provide the same kind of value to users as their organic counterparts.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>How Do Native Ads Work?<\/strong><\/h2>\n\n<p>Native ads work like any other digital ad, with options to target specific demographics.<\/p>\n\n<p>However, placing a native ad depends on the customer\u2019s experience and behavior. Advertising platforms use algorithms to determine when an ad should be shown to a customer, so your native ads appear to them at the right time in the buyer\u2019s journey.<\/p>\n\n<p>These days, most businesses maintain an online presence of some kind \u2014 whether it\u2019s a simple Facebook page or a fully functioning ecommerce site. Native advertising can help them generate brand awareness, drive traffic to their sites, and (eventually) increase sales.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Native Ads vs. Display Ads<\/strong><\/h3>\n\n<p>Native ads are commonly misinterpreted as another type of advertising known as display advertising. Although both can be used in a digital marketing strategy, there are significant differences between the two.<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>Display Ads<\/strong><\/h4>\n\n<p>Display ads are the traditional type of digital ads. They appear on websites and social media networks. The most common types of display ads are banner ads and sidebar ads.<\/p>\n\n<p><img decoding=\"async\" alt=\"what is native advertising\" src=\"blob:https:\/\/alienroad.com\/d06425e2-3d81-4738-a003-05e3dae26727\" width=\"624\" height=\"161\" title=\"\">Example of a Semrush banner ad<\/p>\n\n<p>Unlike native ads, display ads are meant to be overt. Companies use display ads to grab readers\u2019 attention and encourage them to click through to their websites. They\u2019ll also use formatting, color, and interactivity to make their display ads stand out.<\/p>\n\n<p>It\u2019s common to use native ads to drive brand awareness or attract leads. However, you can design display ads for every part of the buyer\u2019s journey.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Benefits of Native Advertising<\/strong><\/h2>\n\n<p>Many of us probably still remember the gaudy, flashing Internet ads from the early 2000s, complete with a flashing \u201cBuy Now!\u201d button. These days, digital marketing focuses more on influencing consumers subtly, according to <a href=\"https:\/\/www.thinkwithgoogle.com\/_qs\/documents\/11617\/External_How_shopping_has_changed__4_sustained_shifts_that_matter_for_every_pu_9sPGO0E.pdf\" target=\"_blank\" rel=\"noopener\">Google<\/a>.<\/p>\n\n<p>Consumers treat ads differently now: we\u2019re more aware of what an ad looks like, and we\u2019ll try to avoid sites with excessive pop-ups and ads. Native ads are designed to be less intrusive and more personal. Shoppers may not even notice they\u2019re interacting with a native ad.<\/p>\n\n<p>Other benefits include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Higher Click-through Rate: Unlike display ads, native ads commonlty appear in the same feed as organic content. They can earn a much higher CTR than a standard banner ad<\/li>\n\n\n\n<li>More Reach: Native ads\u2019 can automatically adapt to the device they appear on (desktop, tablet, and mobile), so they can effectively reach more users.<\/li>\n\n\n\n<li>Less Maintenance: Once your native campaign is up and you\u2019ve specified your target audience, it\u2019s up to the advertiser platform to deliver results. Many companies enjoy working with native ads because they can drive more traffic and earn more views with less work.<\/li>\n\n\n\n<li>More User-Friendly: Native ads are much less aggressive in their approach and appearance to customers. Customers aren\u2019t forced to view an ad that may have nothing to do with their specific requirements or shopping behavior.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Common Pitfalls of Native Advertising<\/strong><\/h2>\n\n<p>However, the more subtle nature of native ads can also have its disadvantages, including:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>More Time Consuming to Create: Native ads can live on most platforms and appear on most devices, so you might need more time to create an ad that can be impactful on each one. If you\u2019re new to creating native ads (and even if you arent), it takes time to find the right ad creative and audience targeting combination.<\/li>\n\n\n\n<li>Customer Tracking and Behavior: Native ads target people based on their internet behavior and history \u2014 though this data is usually anonymous to marketers. Internet users are becoming more and more aware of the ways their data is stored and used online. Some might find native ads useful; others might consider them a nuisance.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Tools for Native Advertising Campaigns<\/strong><\/h2>\n\n<p>Once you create your native advertising campaign in Google, it\u2019s important to track its performance and make updates as necessary. While Google Ads offers its own tracking and reporting tools, it can\u2019t track every metric relevant to the success of your campaign.<\/p>\n\n<p>You can work with third-party tools to better understand the impact of your native ads in real-time.<\/p>\n\n<p>For example, the <a href=\"https:\/\/prowly.com\/media-monitoring\/\" target=\"_blank\" rel=\"noopener\">Media Monitoring tool<\/a> by Prowly tracks when and how customers mention your brand(s) or product(s) online.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-4-1024x502.png\" alt=\"\" class=\"wp-image-31\" title=\"What Is Native Advertising? Beginner&#039;s Guide to Native Ads 5\"><\/figure>\n\n<p>Businesses often use native advertising campaigns to generate leads or brand awareness, so monitoring brand mentions is another way to track the success of your ads. Your brand\u2019s sentiment and estimated reach can tell you how customers feel about your brand.<\/p>\n\n<p>Reviewing these metrics before creating your ads can help you determine your campaign goals. A brand awareness campaign, for example, will likely look much different than a campaign to change the brand sentiment.<\/p>\n\n<p>You can also use\u00a0 <a href=\"https:\/\/www.semrush.com\/analytics\/adwords\" target=\"_blank\" rel=\"noopener\">the Advertising Research tool <\/a>to scope out competitors\u2019 SERP ads and learn more about their advertising strategy. Most advertising tools aren\u2019t able to track native advertising campaigns, but their SERP ads should be able to tell you more about the keywords they target or the products they highlight in their ads.<\/p>\n\n<p>Use your competitors\u2019 strategies for inspiration or benchmarking when building out your own native advertising campaigns. Are there any comparable products or services you can highlight in your native advertising campaign?<\/p>\n\n<p>To get started with the Advertising Research tool, enter your competitor\u2019s domain and your target country into the tool:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-1024x350.png\" alt=\"\" class=\"wp-image-27\" title=\"What Is Native Advertising? Beginner&#039;s Guide to Native Ads 6\"><\/figure>\n\n<p>The tool returns an easy-to-follow report on the domain\u2019s SERP ads, including their estimated traffic and search positions:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-1-1024x486.png\" alt=\"\" class=\"wp-image-28\" title=\"What Is Native Advertising? Beginner&#039;s Guide to Native Ads 7\"><\/figure>\n\n<p>Toggle the Ad Copy tab to see current copies of their SERP ads. Try to note any trends or language in the copy that you can use for your native ad:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-3-1024x483.png\" alt=\"\" class=\"wp-image-30\" title=\"What Is Native Advertising? Beginner&#039;s Guide to Native Ads 8\"><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n<p>Native advertising is a useful type of ad to use as part of your marketing strategy. They can help to drive results by appearing more organically on websites and social media platforms. However, they still require time and planning when it comes to choosing the right creative for your target audience.<\/p>\n\n<p><a href=\"https:\/\/alienroad.com\/Tag\/channels\/\">Channels<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Is Native Advertising? Native advertising (also known as sponsored content or spon con) involves creating digital ads that are indistinguishable from other types of organic content. In the example below, we see a native ad on display in a Reddit forum (r\/movies.) The ad\u2019s design makes it appear like any other post in the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":60627,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1213],"tags":[1367],"class_list":["post-68846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-2","tag-1367"],"acf":[],"_links":{"self":[{"href":"https:\/\/alienroad.com\/bg\/wp-json\/wp\/v2\/posts\/68846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alienroad.com\/bg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/bg\/wp-json\/wp\/v2\/comments?post=68846"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/bg\/wp-json\/wp\/v2\/posts\/68846\/revisions"}],"predecessor-version":[{"id":68868,"href":"https:\/\/alienroad.com\/bg\/wp-json\/wp\/v2\/posts\/68846\/revisions\/68868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/bg\/wp-json\/wp\/v2\/media\/60627"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/bg\/wp-json\/wp\/v2\/media?parent=68846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/bg\/wp-json\/wp\/v2\/categories?post=68846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/bg\/wp-json\/wp\/v2\/tags?post=68846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}