Let\u2019s get started.<\/p>\n\n
10 Free Press Release Templates<\/strong><\/h2>\n\nBelow, you\u2019ll find free press release templates you can download and customize based on your needs.<\/p>\n\n
There are some commonalities among each. But we\u2019ll get to those details later.<\/p>\n\n
Standard Press Release Template<\/strong><\/h3>\n\nYou can use a standard press release template for announcements ranging from a new company initiative to your latest industry study. To generate buzz and get some new eyes on your company.<\/p>\n\n
What to include:<\/p>\n\n
\n- The announcement\u2019s significance<\/li>\n\n\n\n
- Compelling quotes and\/or stats<\/li>\n\n\n\n
- Relevant links<\/li>\n<\/ul>\n\n
![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-13.png\" "\\"Press")
<\/figure>\n\nDownload the standard press release template for free:<\/p>\n\n
Create a Standard Press Release<\/p>\n\n
Use Template \u2192<\/a><\/p>\n\nNew Business Press Release Template<\/strong><\/h3>\n\nDistributing a press release about your new company is a great way to reach some prospective customers. To drive brand awareness that can lead to future business.<\/p>\n\n
What to include:<\/p>\n\n
\n- A unique value proposition<\/li>\n\n\n\n
- The business\u2019s location (physical address and\/or relevant links)<\/li>\n\n\n\n
- The founders\u2019 industry experience and expertise<\/li>\n<\/ul>\n\n
![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-14.png\" "\\"Press")
<\/figure>\n\nDownload the new business press release template for free:<\/p>\n\n
Create a New Business Press Release<\/p>\n\n
Use Template \u2192<\/a><\/p>\n\nNew Product\/Service Press Release Template<\/strong><\/h3>\n\nWhen you have a new product or service, distributing a press release is a great way to let potential customers know about it. So you can promote it and drive sales.<\/p>\n\n
What to include:<\/p>\n\n
\n- Key product\/service details and specifications<\/li>\n\n\n\n
- When and where the product or service will be available<\/li>\n\n\n\n
- A unique value proposition<\/li>\n\n\n\n
- Pricing<\/li>\n<\/ul>\n\n
![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-12.png\" "\\"Press")
<\/figure>\n\nDownload the new product\/service press release template for free:<\/p>\n\n
Create a New Product\/Service Press Release<\/p>\n\n
Use Template \u2192<\/a><\/p>\n\nEvent Press Release Template<\/strong><\/h3>\n\nYou can use this press release template for the events you\u2019re hosting soon or to announce your company\u2019s presence at a significant event. Which can increase brand awareness and\/or ticket sales.<\/p>\n\n
What to include:<\/p>\n\n
\n- An event overview<\/li>\n\n\n\n
- The event\u2019s date<\/li>\n\n\n\n
- The event\u2019s location<\/li>\n\n\n\n
- Pricing<\/li>\n<\/ul>\n\n
![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-17.png\" "\\"Press")
<\/figure>\n\nDownload the event press release template for free:<\/p>\n\n
Create an Event Press Release<\/p>\n\n
Use Template \u2192<\/a><\/p>\n\nNew Hire Press Release Template<\/strong><\/h3>\n\nThis press release template is useful for announcing a new executive or a board member. Which is important information for shareholders and prospective employees.<\/p>\n\n
What to include:<\/p>\n\n
\n- The new hire\u2019s track record in your industry<\/li>\n\n\n\n
- The new hire\u2019s role, responsibilities, and future plans<\/li>\n\n\n\n
- Compelling quotes from the new hire and an executive<\/li>\n<\/ul>\n\n
![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-15.png\" "\\"Press")
<\/figure>\n\nDownload the new hire press release template for free:<\/p>\n\n
Create a New Hire Press Release<\/p>\n\n
Use Template \u2192<\/a><\/p>\n\nPartnership Press Release Template<\/strong><\/h3>\n\nAnnounce your company\u2019s new partnership with this press release template. Because it increases brand awareness for all companies involved and can drive new sales.<\/p>\n\n
What to include:<\/p>\n\n
\n- The partnership details (partnership project, goals, etc.)<\/li>\n\n\n\n
- Information on all companies included<\/li>\n\n\n\n
- The benefits for the customers, partners, and the industry<\/li>\n\n\n\n
- Quotes from key representatives<\/li>\n<\/ul>\n\n
![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-27.png\" "\\"Press")
<\/figure>\n\nDownload the partnership press release template for free:<\/p>\n\n
Create a Partnership Press Release<\/p>\n\n
Use Template \u2192<\/a><\/p>\n\nRebranding Press Release Template<\/strong><\/h3>\n\nYou can use this press release template for your rebranding campaign. To let the shareholders and customers know you\u2019ll be operating under a different identity. And to generate some media coverage for your new brand.<\/p>\n\n
What to include:<\/p>\n\n
\n- Your brand\u2019s new name, logo, colors, tagline, etc.<\/li>\n\n\n\n
- The reasons for the rebranding<\/li>\n\n\n\n
- The impact on customers (changes in the offering, pricing, etc.)<\/li>\n\n\n\n
- Some visual elements to showcase the new identity<\/li>\n<\/ul>\n\n
![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-16.png\" "\\"Press")
<\/figure>\n\nDownload the rebranding press release template for free:<\/p>\n\n
Create a Rebranding Press Release<\/p>\n\n
Use Template \u2192<\/a><\/p>\n\nAward Press Release Template<\/strong><\/h3>\n\nUse this award press release template to let the media know about a prestigious award you just won. To highlight your expertise and excellence.<\/p>\n\n
What to include:<\/p>\n\n
\n- The award\u2019s details and importance<\/li>\n\n\n\n
- Whether you\u2019ve won the award multiple times<\/li>\n\n\n\n
- The number of applicants\/contenders<\/li>\n\n\n\n
- The criteria for selecting awardees, especially the ones that highlight your expertise<\/li>\n<\/ul>\n\n
![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-31.png\" "\\"Press")
<\/figure>\n\nDownload the award press release template for free:<\/p>\n\n
Create an Award Press Release<\/p>\n\n
Use Template \u2192<\/a><\/p>\n\nCrisis Management Press Release Template<\/strong><\/h3>\n\nWhen you\u2019re facing a public crisis that affects your company, use this press release template. So you can reduce negative publicity, and let the public know how you\u2019re addressing the issue.<\/p>\n\n
What to include:<\/p>\n\n
\n- An overview of the crisis<\/li>\n\n\n\n
- Your response and the action you\u2019re already taking or planning to take<\/li>\n\n\n\n
- Details about your future communications on the issue<\/li>\n\n\n\n
- Relevant links to resources where you\u2019ll share updates<\/li>\n<\/ul>\n\n
![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-23.png\" "\\"Press")
<\/figure>\n\nDownload the crisis management template for free:<\/p>\n\n
Create a Crisis Management Press Release<\/p>\n\n
Use Template \u2192<\/a><\/p>\n\nMerger\/Acquisition Press Release Template<\/strong><\/h3>\n\nWhen your company has been a part of a merger or acquisition, distribute a press release about it. To inform shareholders and customers about the change and increase brand awareness.<\/p>\n\n
What to include:<\/p>\n\n
\n- Information about all companies involved in the merger\/acquisition<\/li>\n\n\n\n
- Key details of the merger\/acquisition (including financial terms)<\/li>\n\n\n\n
- Key management\/leadership changes<\/li>\n\n\n\n
- The impact on customers and employees for all companies involved<\/li>\n<\/ul>\n\n
![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-18.png\" "\\"Press")
<\/figure>\n\nDownload the merger\/acquisition press release template for free:<\/p>\n\n
Create a Merger\/Acquisition Press Release<\/p>\n\n
Use Template \u2192<\/a><\/p>\n\nAn Overview of Press Release Formatting by Section<\/strong><\/h2>\n\nLet\u2019s discuss how to format a press release. We\u2019ve broken it down by the major components.<\/p>\n\n
Contact Information and Release Date<\/strong><\/h3>\n\nIn a standard press release, the section above the headline is where you share key information with journalists. To help them communicate with you and understand when it was published (or if it has yet to be published).<\/p>\n\n
Here\u2019s what to include:<\/p>\n\n
\n- Your company name and logo<\/li>\n\n\n\n
- Media contact (someone from your PR or marketing department): Their name, job title, phone number, and email address<\/li>\n\n\n\n
- Date of the press release: The date when you\u2019re issuing the press release, which should be discussed with and approved by all relevant stakeholders at your company<\/li>\n\n\n\n
- Release guidelines: Terms for referencing or sharing information from the release<\/li>\n<\/ul>\n\n
Release guidelines are focused on publication dates. Because companies sometimes conduct media pitches<\/a> and other forms of outreach to share information with members of the press before an official announcement.<\/p>\n\nHere\u2019s a breakdown of the different types:<\/p>\n\n
\n- For immediate release: Use this phrase when your press release is meant to be shared right away. This is the most commonly used term for press releases.<\/li>\n\n\n\n
- For release [Date\/time]: Use this phrase when the information in your press release isn\u2019t time-sensitive and can be shared later<\/li>\n\n\n\n
- Embargoed until [Date\/time]: Use this phrase when you\u2019re sharing sensitive information that can\u2019t be released before a specific date and time<\/li>\n<\/ul>\n\n
Headline<\/strong><\/h3>\n\nHeadlines are an essential part of a press release. Journalists and readers can decide whether they want to engage with the story based on it.<\/p>\n\n
A press release headline should contain the main information about the story you\u2019re sharing.<\/p>\n\n
For some press announcements that are straightforward, the headline will be simple.<\/p>\n\n
For example, your company is announcing financial results to shareholders. In this case, the release doesn\u2019t have to have a clever headline.<\/p>\n\n
It\u2019s enough to state what you\u2019re announcing. Like this:<\/p>\n\n![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-30-1024x496.png\" "\\"Press")
<\/figure>\n\nBut you may be trying to grab the attention of a wider audience with other announcements.<\/p>\n\n
In these cases, you can get creative and develop a catchy headline or highlight a key data point.<\/p>\n\n
Here\u2019s an example of how Semrush announced the results of a mental health study<\/a>.<\/p>\n\n![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-24-1024x316.png\" "\\"Press")
<\/figure>\n\nThis press release was issued to mark Mental Health Awareness Month. And it addresses the main statistic from the study that\u2019s likely to catch readers\u2019 attention.<\/p>\n\n
The headline should be placed below the contact and publish date information.<\/p>\n\n
Subheadings<\/strong><\/h3>\n\nSubheadings are an optional part of the press release. But they can be very beneficial for highlighting a message you want to share.<\/p>\n\n
You can use them to highlight data points from your release. Or some key findings you\u2019ll be sharing in your announcement.<\/p>\n\n
Let\u2019s have another look at the financial results announcement to see some effective subheadings (which are italicized):<\/p>\n\n![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-20-1024x496.png\" "\\"Press")
<\/figure>\n\nThe first subheading covers the main data point about the financial update. And reveals that revenue is up compared to the previous year.<\/p>\n\n
The second subheading mentions another great milestone\u2014surpassing 100,000 paying customers.<\/p>\n\n
Both of these subheadings give readers the information they need to know about this release. And entice them to read more.<\/p>\n\n
Dateline<\/strong><\/h3>\n\nThe body copy should start with a dateline\u2014the first line of a body paragraph that contains the location where it originated and the date of the release.<\/p>\n\n
Here\u2019s a dateline example from a Semrush press release:<\/p>\n\n![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-22.png\" "\\"Press")
<\/figure>\n\nBy using a dateline, you\u2019re indicating that the story is current and which locations it\u2019s relevant to.<\/p>\n\n
The location in the dateline should match the location of your business.<\/p>\n\n
What about businesses that have multiple locations?<\/p>\n\n
In general, you should use the head office location. That\u2019s where the news typically originates from.<\/p>\n\n
But there can be cases when one of the other offices issues a press release that\u2019s only relevant to their location. In that case, you should use that office\u2019s location.<\/p>\n\n
For example, Pipedrive is a company headquartered in New York.<\/p>\n\n
Most of their press releases<\/a> have New York as the location in their datelines.<\/p>\n\n![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-38-1024x572.png\" "\\"Press")
<\/figure>\n\nBut they sometimes use the location of another office.<\/p>\n\n
Like this press release about UK companies:<\/p>\n\n![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-36.png\" "\\"Press")
<\/figure>\n\nBody Copy<\/strong><\/h3>\n\nThe first paragraph should briefly cover the most important information.<\/p>\n\n
When writing out the first paragraph, make sure to answer:<\/p>\n\n
\n- Who?<\/li>\n\n\n\n
- What?<\/li>\n\n\n\n
- Where?<\/li>\n\n\n\n
- When?<\/li>\n\n\n\n
- Why?<\/li>\n<\/ul>\n\n
By addressing these questions, you\u2019ll ensure you\u2019ve included all the main details.<\/p>\n\n
Use the remaining body paragraphs to expand on this information.<\/p>\n\n
You can include compelling quotes from the company\u2019s representatives, data points and statistics to support your announcement, and relevant links.<\/p>\n\n
At the end of the body copy, include a call to action (an actionable step you want readers to take) relevant to the press release.<\/p>\n\n
Here\u2019s an example of a press release with a few calls to action:<\/p>\n\n![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-19-1024x209.png\" "\\"Press")
<\/figure>\n\nBoilerplate and End Notation<\/strong><\/h3>\n\nThe end of your press release should include a boilerplate and an end notation.<\/p>\n\n
Boilerplate is an \u201cAbout us\u201d statement where you share the key information about your company.<\/p>\n\n
A boilerplate should include:<\/p>\n\n
\n- The company\u2019s name<\/li>\n\n\n\n
- Publicly traded companies can include a stock ticker symbol<\/li>\n\n\n\n
- A clear description of what the company does<\/li>\n\n\n\n
- One or more unique value propositions<\/li>\n\n\n\n
- Information about the size\/scale of the company (number of offices, employees, paying customers, etc.)<\/li>\n\n\n\n
- Significant awards\/recognitions<\/li>\n\n\n\n
- A link to your website<\/li>\n<\/ul>\n\n
Here\u2019s what Semrush\u2019s boilerplate looks like:<\/p>\n\n![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-34.png\" "\\"Press")
<\/figure>\n\nOnce your press release is done, add the end notation \u201c###.\u201d That\u2019s a signal of where the press release ends.<\/p>\n\n
When wire services or journalists see the end notation, they know they\u2019ve seen the entire press release.<\/p>\n\n
Press Release Examples<\/strong><\/h2>\n\nHaving a look at some press release examples can help you craft yours. Especially if you\u2019re creating them from scratch.<\/p>\n\n
Partnership Announcement from Microsoft<\/strong><\/h3>\n\nThis press release from Microsoft<\/a> announced a partnership with Viasat. By studying this press release, you can see how Microsoft described what both companies bring to the table and why their partnership is essential.<\/p>\n\nIn this release, you\u2019ll notice how Microsoft used some of the key elements to convey its message.<\/p>\n\n
The headline doesn\u2019t only state that they have partnered with Viasat.<\/p>\n\n
It also conveys the main goal of their partnerships, which is \u201cdelivering internet access to underserved communities.\u201d<\/p>\n\n![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-28.png\" "\\"Press")
<\/figure>\n\nThey\u2019ve also used two quotes from executives from both companies that support the message.<\/p>\n\n
Let\u2019s have a look at the quote from Microsoft\u2019s representative, Teresa Hutson. Which touches on the vision of the partnership and expands on the details of how they\u2019ll achieve their goal.<\/p>\n\n![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-33.png\" "\\"Press")
<\/figure>\n\nAt the end of the release, you\u2019ll notice there are two boilerplates.<\/p>\n\n
It\u2019s standard practice to include information about all companies that are involved in a partnership.<\/p>\n\n![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-32.png\" "\\"Press")
<\/figure>\n\nNew Hire Press Release from Apple<\/strong><\/h3>\n\nThe next press release example is from Apple<\/a>. They issued this press release to announce an executive team personnel change.<\/p>\n\nOne team member, Dan Riccio, is moving on to another position. And his position will be filled by John Ternus.<\/p>\n\n
Let\u2019s explore how Apple announced this transition in its press release.<\/p>\n\n
In the first paragraph, they state the most important information. Which includes Riccio\u2019s new role, who he\u2019ll be reporting to, and his industry experience.<\/p>\n\n
That\u2019s followed by an announcement that Ternus will be taking over Riccio\u2019s previous position.<\/p>\n\n![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-25.png\" "\\"Press")
<\/figure>\n\nThe next section is a quote from Apple\u2019s CEO, Tim Cook.<\/p>\n\n
This quote emphasizes that both Riccio and Ternus are important team members. And mentions their expertise.<\/p>\n\n![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-21.png\" "\\"Press")
<\/figure>\n\nRebranding from Facebook to Meta Press Release<\/strong><\/h3>\n\nWhen a company as large as Facebook rebrands to Meta<\/a>, it\u2019s a big undertaking to effectively communicate the change to a wide audience.<\/p>\n\nSo let\u2019s have a look at the press release.<\/p>\n\n
The headline they used is short and straightforward. And it also emphasizes two key changes in their rebranding.<\/p>\n\n
The first one is the name change. And the second one is the new company description.<\/p>\n\n![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-26.png\" "\\"Press")
<\/figure>\n\nThey repositioned from a social networking company to a social technology company, and that\u2019s clearly stated.<\/p>\n\n
Below the headline, they added an image of the new logo. To showcase their new visual identity.<\/p>\n\n![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-35.png\" "\\"Press")
<\/figure>\n\nMeta also did a great job of stating how the rebranding will impact both users and investors.<\/p>\n\n![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-29.png\" "\\"Press")
<\/figure>\n\nAt the end of the release, Meta uses a new boilerplate to further explain what kind of impact the company will have on the industry.<\/p>\n\n![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-37.png\" "\\"Press")
<\/figure>\n\nFrequently Asked Questions About Press Releases<\/strong><\/h2>\n\nHow Long Should a Press Release Be?<\/strong><\/h3>\n\nThe length of a press release will depend on the story you\u2019re sharing. But it\u2019s generally a good idea to keep it around 400 words (about the length of one printed page).<\/p>\n\n
However, if you don\u2019t have a lot to say, it can be shorter than that. As long as it covers all the necessary information.<\/p>\n\n
What Rules Should You Follow When Writing a Press Release?<\/strong><\/h3>\n\nHere are some general rules you should follow when writing a press release:<\/p>\n\n
\n- Cover the five \u201cW\u201d questions in the body of your release (Who? What? When? Where? Why?)<\/li>\n\n\n\n
- Share release guidelines for publication<\/li>\n\n\n\n
- Include a dateline with the company\u2019s location and the date of the release<\/li>\n\n\n\n
- Finish with a boilerplate about the company<\/li>\n<\/ul>\n\n
For more style rules and guidelines, explore the AP Stylebook<\/a>.<\/p>\n\nWhy Are Press Releases Important?<\/strong><\/h3>\n\nWell-crafted press releases and other forms of digital PR<\/a> help grow brand awareness.<\/p>\n\nGetting press releases featured in media can drive referral traffic (visits to your website that come from other websites) and lead to more backlinks (links to your domain from other domains).<\/p>\n\n
Gaining backlinks is important. Because backlinks can improve your website\u2019s visibility in search engine results.<\/p>\n\n
You can look into the state of your backlink profile using Backlink Analytics<\/a>.<\/p>\n\nYou\u2019ll get an overview of your domain\u2019s backlink profile. Which you can further explore with the tool.<\/p>\n\n
How Can You Drive Better Results from Your Press Releases?<\/strong><\/h3>\n\nProactively sending your press releases to members of the media and other relevant websites is a great way to build more backlinks. And improve your site\u2019s visibility.<\/p>\n\n
If you\u2019re short on ideas about which domains to reach out to to gain backlinks, try our Link Building Tool<\/a>.<\/p>\n\nFollow these instructions on how to set up the tool<\/a>.<\/p>\n\nOnce you\u2019re done, you\u2019ll get a list of potential prospects you can reach out to gain some more links to your website.<\/p>\n\n![\"\"](\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-13-1024x879.jpeg\" "\\"Press")
<\/figure>\n\nMarketing<\/a><\/p>\n\nSearch<\/strong><\/h3>\n\nCategories<\/strong><\/h3>\n\n\n- Agencies<\/a><\/li>\n\n\n\n
- AI Integration Advisory<\/a><\/li>\n\n\n\n
- AI Traninng & Workshops<\/a><\/li>\n\n\n\n
- Amazon<\/a><\/li>\n\n\n\n
- Analytics<\/a><\/li>\n\n\n\n
- Blog<\/a><\/li>\n\n\n\n
- Brand Design Identity<\/a><\/li>\n\n\n\n
- Case Studies<\/a><\/li>\n\n\n\n
- Channels<\/a><\/li>\n\n\n\n
- Clock Fly Strategy<\/a><\/li>\n\n\n\n
- Competitor Research<\/a><\/li>\n\n\n\n
- Content<\/a><\/li>\n\n\n\n
- Content Creation<\/a><\/li>\n\n\n\n
- Content Strategy<\/a><\/li>\n\n\n\n
- Content Types<\/a><\/li>\n\n\n\n
- Data Analytics & Insights<\/a><\/li>\n\n\n\n
- Digital Marketing<\/a><\/li>\n\n\n\n
- Digital Strategy<\/a><\/li>\n\n\n\n
- Display<\/a><\/li>\n\n\n\n
- Ecommerce<\/a><\/li>\n\n\n\n
- Email Marketing<\/a><\/li>\n\n\n\n
- Google SEO Update<\/a><\/li>\n\n\n\n
- Industry News<\/a><\/li>\n\n\n\n
- INSPIRATION<\/a><\/li>\n\n\n\n
- Market Research<\/a><\/li>\n\n\n\n
- Marketing<\/a><\/li>\n\n\n\n
- Marketing Basics<\/a><\/li>\n\n\n\n
- News<\/a><\/li>\n\n\n\n
- Newspapers<\/a><\/li>\n\n\n\n
- Open AI<\/a><\/li>\n\n\n\n
- Original Research<\/a><\/li>\n\n\n\n
- Paid Search<\/a><\/li>\n\n\n\n
- PR<\/a><\/li>\n\n\n\n
- Robotic Process Automation<\/a><\/li>\n\n\n\n
- SEO<\/a><\/li>\n\n\n\n
- SEO Reality Show<\/a><\/li>\n\n\n\n
- Social Media<\/a><\/li>\n\n\n\n
You can use a standard press release template for announcements ranging from a new company initiative to your latest industry study. To generate buzz and get some new eyes on your company.<\/p>\n\n
What to include:<\/p>\n\n
- \n
- The announcement\u2019s significance<\/li>\n\n\n\n
- Compelling quotes and\/or stats<\/li>\n\n\n\n
- Relevant links<\/li>\n<\/ul>\n\n<\/figure>\n\n
Download the standard press release template for free:<\/p>\n\n
Create a Standard Press Release<\/p>\n\n
Use Template \u2192<\/a><\/p>\n\n
New Business Press Release Template<\/strong><\/h3>\n\n
Distributing a press release about your new company is a great way to reach some prospective customers. To drive brand awareness that can lead to future business.<\/p>\n\n
What to include:<\/p>\n\n
- \n
- A unique value proposition<\/li>\n\n\n\n
- The business\u2019s location (physical address and\/or relevant links)<\/li>\n\n\n\n
- The founders\u2019 industry experience and expertise<\/li>\n<\/ul>\n\n<\/figure>\n\n
Download the new business press release template for free:<\/p>\n\n
Create a New Business Press Release<\/p>\n\n
Use Template \u2192<\/a><\/p>\n\n
New Product\/Service Press Release Template<\/strong><\/h3>\n\n
When you have a new product or service, distributing a press release is a great way to let potential customers know about it. So you can promote it and drive sales.<\/p>\n\n
What to include:<\/p>\n\n
- \n
- Key product\/service details and specifications<\/li>\n\n\n\n
- When and where the product or service will be available<\/li>\n\n\n\n
- A unique value proposition<\/li>\n\n\n\n
- Pricing<\/li>\n<\/ul>\n\n<\/figure>\n\n
Download the new product\/service press release template for free:<\/p>\n\n
Create a New Product\/Service Press Release<\/p>\n\n
Use Template \u2192<\/a><\/p>\n\n
Event Press Release Template<\/strong><\/h3>\n\n
You can use this press release template for the events you\u2019re hosting soon or to announce your company\u2019s presence at a significant event. Which can increase brand awareness and\/or ticket sales.<\/p>\n\n
What to include:<\/p>\n\n
- \n
- An event overview<\/li>\n\n\n\n
- The event\u2019s date<\/li>\n\n\n\n
- The event\u2019s location<\/li>\n\n\n\n
- Pricing<\/li>\n<\/ul>\n\n<\/figure>\n\n
Download the event press release template for free:<\/p>\n\n
Create an Event Press Release<\/p>\n\n
Use Template \u2192<\/a><\/p>\n\n
New Hire Press Release Template<\/strong><\/h3>\n\n
This press release template is useful for announcing a new executive or a board member. Which is important information for shareholders and prospective employees.<\/p>\n\n
What to include:<\/p>\n\n
- \n
- The new hire\u2019s track record in your industry<\/li>\n\n\n\n
- The new hire\u2019s role, responsibilities, and future plans<\/li>\n\n\n\n
- Compelling quotes from the new hire and an executive<\/li>\n<\/ul>\n\n<\/figure>\n\n
Download the new hire press release template for free:<\/p>\n\n
Create a New Hire Press Release<\/p>\n\n
Use Template \u2192<\/a><\/p>\n\n
Partnership Press Release Template<\/strong><\/h3>\n\n
Announce your company\u2019s new partnership with this press release template. Because it increases brand awareness for all companies involved and can drive new sales.<\/p>\n\n
What to include:<\/p>\n\n
- \n
- The partnership details (partnership project, goals, etc.)<\/li>\n\n\n\n
- Information on all companies included<\/li>\n\n\n\n
- The benefits for the customers, partners, and the industry<\/li>\n\n\n\n
- Quotes from key representatives<\/li>\n<\/ul>\n\n<\/figure>\n\n
Download the partnership press release template for free:<\/p>\n\n
Create a Partnership Press Release<\/p>\n\n
Use Template \u2192<\/a><\/p>\n\n
Rebranding Press Release Template<\/strong><\/h3>\n\n
You can use this press release template for your rebranding campaign. To let the shareholders and customers know you\u2019ll be operating under a different identity. And to generate some media coverage for your new brand.<\/p>\n\n
What to include:<\/p>\n\n
- \n
- Your brand\u2019s new name, logo, colors, tagline, etc.<\/li>\n\n\n\n
- The reasons for the rebranding<\/li>\n\n\n\n
- The impact on customers (changes in the offering, pricing, etc.)<\/li>\n\n\n\n
- Some visual elements to showcase the new identity<\/li>\n<\/ul>\n\n<\/figure>\n\n
Download the rebranding press release template for free:<\/p>\n\n
Create a Rebranding Press Release<\/p>\n\n
Use Template \u2192<\/a><\/p>\n\n
Award Press Release Template<\/strong><\/h3>\n\n
Use this award press release template to let the media know about a prestigious award you just won. To highlight your expertise and excellence.<\/p>\n\n
What to include:<\/p>\n\n
- \n
- The award\u2019s details and importance<\/li>\n\n\n\n
- Whether you\u2019ve won the award multiple times<\/li>\n\n\n\n
- The number of applicants\/contenders<\/li>\n\n\n\n
- The criteria for selecting awardees, especially the ones that highlight your expertise<\/li>\n<\/ul>\n\n<\/figure>\n\n
Download the award press release template for free:<\/p>\n\n
Create an Award Press Release<\/p>\n\n
Use Template \u2192<\/a><\/p>\n\n
Crisis Management Press Release Template<\/strong><\/h3>\n\n
When you\u2019re facing a public crisis that affects your company, use this press release template. So you can reduce negative publicity, and let the public know how you\u2019re addressing the issue.<\/p>\n\n
What to include:<\/p>\n\n
- \n
- An overview of the crisis<\/li>\n\n\n\n
- Your response and the action you\u2019re already taking or planning to take<\/li>\n\n\n\n
- Details about your future communications on the issue<\/li>\n\n\n\n
- Relevant links to resources where you\u2019ll share updates<\/li>\n<\/ul>\n\n<\/figure>\n\n
Download the crisis management template for free:<\/p>\n\n
Create a Crisis Management Press Release<\/p>\n\n
Use Template \u2192<\/a><\/p>\n\n
Merger\/Acquisition Press Release Template<\/strong><\/h3>\n\n
When your company has been a part of a merger or acquisition, distribute a press release about it. To inform shareholders and customers about the change and increase brand awareness.<\/p>\n\n
What to include:<\/p>\n\n
- \n
- Information about all companies involved in the merger\/acquisition<\/li>\n\n\n\n
- Key details of the merger\/acquisition (including financial terms)<\/li>\n\n\n\n
- Key management\/leadership changes<\/li>\n\n\n\n
- The impact on customers and employees for all companies involved<\/li>\n<\/ul>\n\n<\/figure>\n\n
Download the merger\/acquisition press release template for free:<\/p>\n\n
Create a Merger\/Acquisition Press Release<\/p>\n\n
Use Template \u2192<\/a><\/p>\n\n
An Overview of Press Release Formatting by Section<\/strong><\/h2>\n\n
Let\u2019s discuss how to format a press release. We\u2019ve broken it down by the major components.<\/p>\n\n
Contact Information and Release Date<\/strong><\/h3>\n\n
In a standard press release, the section above the headline is where you share key information with journalists. To help them communicate with you and understand when it was published (or if it has yet to be published).<\/p>\n\n
Here\u2019s what to include:<\/p>\n\n
- \n
- Your company name and logo<\/li>\n\n\n\n
- Media contact (someone from your PR or marketing department): Their name, job title, phone number, and email address<\/li>\n\n\n\n
- Date of the press release: The date when you\u2019re issuing the press release, which should be discussed with and approved by all relevant stakeholders at your company<\/li>\n\n\n\n
- Release guidelines: Terms for referencing or sharing information from the release<\/li>\n<\/ul>\n\n
Release guidelines are focused on publication dates. Because companies sometimes conduct media pitches<\/a> and other forms of outreach to share information with members of the press before an official announcement.<\/p>\n\n
Here\u2019s a breakdown of the different types:<\/p>\n\n
- \n
- For immediate release: Use this phrase when your press release is meant to be shared right away. This is the most commonly used term for press releases.<\/li>\n\n\n\n
- For release [Date\/time]: Use this phrase when the information in your press release isn\u2019t time-sensitive and can be shared later<\/li>\n\n\n\n
- Embargoed until [Date\/time]: Use this phrase when you\u2019re sharing sensitive information that can\u2019t be released before a specific date and time<\/li>\n<\/ul>\n\n
Headline<\/strong><\/h3>\n\n
Headlines are an essential part of a press release. Journalists and readers can decide whether they want to engage with the story based on it.<\/p>\n\n
A press release headline should contain the main information about the story you\u2019re sharing.<\/p>\n\n
For some press announcements that are straightforward, the headline will be simple.<\/p>\n\n
For example, your company is announcing financial results to shareholders. In this case, the release doesn\u2019t have to have a clever headline.<\/p>\n\n
It\u2019s enough to state what you\u2019re announcing. Like this:<\/p>\n\n
<\/figure>\n\nBut you may be trying to grab the attention of a wider audience with other announcements.<\/p>\n\n
In these cases, you can get creative and develop a catchy headline or highlight a key data point.<\/p>\n\n
Here\u2019s an example of how Semrush announced the results of a mental health study<\/a>.<\/p>\n\n
<\/figure>\n\nThis press release was issued to mark Mental Health Awareness Month. And it addresses the main statistic from the study that\u2019s likely to catch readers\u2019 attention.<\/p>\n\n
The headline should be placed below the contact and publish date information.<\/p>\n\n
Subheadings<\/strong><\/h3>\n\n
Subheadings are an optional part of the press release. But they can be very beneficial for highlighting a message you want to share.<\/p>\n\n
You can use them to highlight data points from your release. Or some key findings you\u2019ll be sharing in your announcement.<\/p>\n\n
Let\u2019s have another look at the financial results announcement to see some effective subheadings (which are italicized):<\/p>\n\n
<\/figure>\n\nThe first subheading covers the main data point about the financial update. And reveals that revenue is up compared to the previous year.<\/p>\n\n
The second subheading mentions another great milestone\u2014surpassing 100,000 paying customers.<\/p>\n\n
Both of these subheadings give readers the information they need to know about this release. And entice them to read more.<\/p>\n\n
Dateline<\/strong><\/h3>\n\n
The body copy should start with a dateline\u2014the first line of a body paragraph that contains the location where it originated and the date of the release.<\/p>\n\n
Here\u2019s a dateline example from a Semrush press release:<\/p>\n\n
<\/figure>\n\nBy using a dateline, you\u2019re indicating that the story is current and which locations it\u2019s relevant to.<\/p>\n\n
The location in the dateline should match the location of your business.<\/p>\n\n
What about businesses that have multiple locations?<\/p>\n\n
In general, you should use the head office location. That\u2019s where the news typically originates from.<\/p>\n\n
But there can be cases when one of the other offices issues a press release that\u2019s only relevant to their location. In that case, you should use that office\u2019s location.<\/p>\n\n
For example, Pipedrive is a company headquartered in New York.<\/p>\n\n
Most of their press releases<\/a> have New York as the location in their datelines.<\/p>\n\n
<\/figure>\n\nBut they sometimes use the location of another office.<\/p>\n\n
Like this press release about UK companies:<\/p>\n\n
<\/figure>\n\nBody Copy<\/strong><\/h3>\n\n
The first paragraph should briefly cover the most important information.<\/p>\n\n
When writing out the first paragraph, make sure to answer:<\/p>\n\n
- \n
- Who?<\/li>\n\n\n\n
- What?<\/li>\n\n\n\n
- Where?<\/li>\n\n\n\n
- When?<\/li>\n\n\n\n
- Why?<\/li>\n<\/ul>\n\n
By addressing these questions, you\u2019ll ensure you\u2019ve included all the main details.<\/p>\n\n
Use the remaining body paragraphs to expand on this information.<\/p>\n\n
You can include compelling quotes from the company\u2019s representatives, data points and statistics to support your announcement, and relevant links.<\/p>\n\n
At the end of the body copy, include a call to action (an actionable step you want readers to take) relevant to the press release.<\/p>\n\n
Here\u2019s an example of a press release with a few calls to action:<\/p>\n\n
<\/figure>\n\nBoilerplate and End Notation<\/strong><\/h3>\n\n
The end of your press release should include a boilerplate and an end notation.<\/p>\n\n
Boilerplate is an \u201cAbout us\u201d statement where you share the key information about your company.<\/p>\n\n
A boilerplate should include:<\/p>\n\n
- \n
- The company\u2019s name<\/li>\n\n\n\n
- Publicly traded companies can include a stock ticker symbol<\/li>\n\n\n\n
- A clear description of what the company does<\/li>\n\n\n\n
- One or more unique value propositions<\/li>\n\n\n\n
- Information about the size\/scale of the company (number of offices, employees, paying customers, etc.)<\/li>\n\n\n\n
- Significant awards\/recognitions<\/li>\n\n\n\n
- A link to your website<\/li>\n<\/ul>\n\n
Here\u2019s what Semrush\u2019s boilerplate looks like:<\/p>\n\n
<\/figure>\n\nOnce your press release is done, add the end notation \u201c###.\u201d That\u2019s a signal of where the press release ends.<\/p>\n\n
When wire services or journalists see the end notation, they know they\u2019ve seen the entire press release.<\/p>\n\n
Press Release Examples<\/strong><\/h2>\n\n
Having a look at some press release examples can help you craft yours. Especially if you\u2019re creating them from scratch.<\/p>\n\n
Partnership Announcement from Microsoft<\/strong><\/h3>\n\n
This press release from Microsoft<\/a> announced a partnership with Viasat. By studying this press release, you can see how Microsoft described what both companies bring to the table and why their partnership is essential.<\/p>\n\n
In this release, you\u2019ll notice how Microsoft used some of the key elements to convey its message.<\/p>\n\n
The headline doesn\u2019t only state that they have partnered with Viasat.<\/p>\n\n
It also conveys the main goal of their partnerships, which is \u201cdelivering internet access to underserved communities.\u201d<\/p>\n\n
<\/figure>\n\nThey\u2019ve also used two quotes from executives from both companies that support the message.<\/p>\n\n
Let\u2019s have a look at the quote from Microsoft\u2019s representative, Teresa Hutson. Which touches on the vision of the partnership and expands on the details of how they\u2019ll achieve their goal.<\/p>\n\n
<\/figure>\n\nAt the end of the release, you\u2019ll notice there are two boilerplates.<\/p>\n\n
It\u2019s standard practice to include information about all companies that are involved in a partnership.<\/p>\n\n
<\/figure>\n\nNew Hire Press Release from Apple<\/strong><\/h3>\n\n
The next press release example is from Apple<\/a>. They issued this press release to announce an executive team personnel change.<\/p>\n\n
One team member, Dan Riccio, is moving on to another position. And his position will be filled by John Ternus.<\/p>\n\n
Let\u2019s explore how Apple announced this transition in its press release.<\/p>\n\n
In the first paragraph, they state the most important information. Which includes Riccio\u2019s new role, who he\u2019ll be reporting to, and his industry experience.<\/p>\n\n
That\u2019s followed by an announcement that Ternus will be taking over Riccio\u2019s previous position.<\/p>\n\n
<\/figure>\n\nThe next section is a quote from Apple\u2019s CEO, Tim Cook.<\/p>\n\n
This quote emphasizes that both Riccio and Ternus are important team members. And mentions their expertise.<\/p>\n\n
<\/figure>\n\nRebranding from Facebook to Meta Press Release<\/strong><\/h3>\n\n
When a company as large as Facebook rebrands to Meta<\/a>, it\u2019s a big undertaking to effectively communicate the change to a wide audience.<\/p>\n\n
So let\u2019s have a look at the press release.<\/p>\n\n
The headline they used is short and straightforward. And it also emphasizes two key changes in their rebranding.<\/p>\n\n
The first one is the name change. And the second one is the new company description.<\/p>\n\n
<\/figure>\n\nThey repositioned from a social networking company to a social technology company, and that\u2019s clearly stated.<\/p>\n\n
Below the headline, they added an image of the new logo. To showcase their new visual identity.<\/p>\n\n
<\/figure>\n\nMeta also did a great job of stating how the rebranding will impact both users and investors.<\/p>\n\n
<\/figure>\n\nAt the end of the release, Meta uses a new boilerplate to further explain what kind of impact the company will have on the industry.<\/p>\n\n
<\/figure>\n\nFrequently Asked Questions About Press Releases<\/strong><\/h2>\n\n
How Long Should a Press Release Be?<\/strong><\/h3>\n\n
The length of a press release will depend on the story you\u2019re sharing. But it\u2019s generally a good idea to keep it around 400 words (about the length of one printed page).<\/p>\n\n
However, if you don\u2019t have a lot to say, it can be shorter than that. As long as it covers all the necessary information.<\/p>\n\n
What Rules Should You Follow When Writing a Press Release?<\/strong><\/h3>\n\n
Here are some general rules you should follow when writing a press release:<\/p>\n\n
- \n
- Cover the five \u201cW\u201d questions in the body of your release (Who? What? When? Where? Why?)<\/li>\n\n\n\n
- Share release guidelines for publication<\/li>\n\n\n\n
- Include a dateline with the company\u2019s location and the date of the release<\/li>\n\n\n\n
- Finish with a boilerplate about the company<\/li>\n<\/ul>\n\n
For more style rules and guidelines, explore the AP Stylebook<\/a>.<\/p>\n\n
Why Are Press Releases Important?<\/strong><\/h3>\n\n
Well-crafted press releases and other forms of digital PR<\/a> help grow brand awareness.<\/p>\n\n
Getting press releases featured in media can drive referral traffic (visits to your website that come from other websites) and lead to more backlinks (links to your domain from other domains).<\/p>\n\n
Gaining backlinks is important. Because backlinks can improve your website\u2019s visibility in search engine results.<\/p>\n\n
You can look into the state of your backlink profile using Backlink Analytics<\/a>.<\/p>\n\n
You\u2019ll get an overview of your domain\u2019s backlink profile. Which you can further explore with the tool.<\/p>\n\n
How Can You Drive Better Results from Your Press Releases?<\/strong><\/h3>\n\n
Proactively sending your press releases to members of the media and other relevant websites is a great way to build more backlinks. And improve your site\u2019s visibility.<\/p>\n\n
If you\u2019re short on ideas about which domains to reach out to to gain backlinks, try our Link Building Tool<\/a>.<\/p>\n\n
Follow these instructions on how to set up the tool<\/a>.<\/p>\n\n
Once you\u2019re done, you\u2019ll get a list of potential prospects you can reach out to gain some more links to your website.<\/p>\n\n
<\/figure>\n\nMarketing<\/a><\/p>\n\n
Search<\/strong><\/h3>\n\n
Categories<\/strong><\/h3>\n\n
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