Alien Road Company

Marketing Ideas for Small Business Owners

Marketing Ideas for Small Business Owners Looking for essential small business marketing ideas that can be modified to fit any budget? There are many ways to grow your business’s success—from keyword research to user-generated content—and you don’t necessarily need a large budget. Below, we’ve provided 35 actionable marketing ideas for small business owners to help you get more traffic, leads, …

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Outbound Marketing: What It Is & How It Works

Outbound Marketing: What It Is & How It Works What Is Outbound Marketing? Outbound marketing is the practice of proactively sharing your brand’s message with your audience. It’s often referred to as traditional marketing. Inbound marketing, on the other hand, is the practice of creating content to attract potential customers already interested in your business or a related topic. So, …

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Market Research: What It Is & How to Do It

Market Research: What It Is & How to Do It To compete in today’s highly competitive markets, it’s essential to keep your finger on the pulse of what’s going on in your industry. Well-conducted market research will help you with that. In this article, we’ll explore: What market research is and why it’s important Different market research types and methods …

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What Is a Perfectly Competitive Market?

What Is a Perfectly Competitive Market? The perfectly competitive market model can help you achieve highly targeted marketing, stronger relationships, and more sales. In this article, you’ll learn what a perfectly competitive market looks like and how it helps you engage customers without slashing your prices. A Perfectly Competitive Market Defined A perfectly competitive market is an economic structure in which many …

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How to Properly Outsource SEO

How to Properly Outsource SEO Thinking about outsourcing your SEO but don’t know if it’s the right choice for your organization? Not sure what to consider before you take the plunge? Here, we answer all your questions about outsourcing SEO so you can make an informed decision for your business. What Is SEO Outsourcing? SEO outsourcing is when a company …

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What Is a PR Agency? How PR Can Help Businesses

What Is a PR Agency? How PR Can Help Businesses Public relations, PR, PR team, PR Firm, PR Agency—it is a practice and a specialty that goes by many names, but performs one essential function: helping businesses and brands maintain a good public image. Here, we will cover all of the burning questions PR practitioners regularly get from marketers and executives. …

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What Is Digital Advertising? A Guide to Getting Started

What Is Digital Advertising? A Guide to Getting Started Digital advertising has become an everyday reality for businesses of all sizes. If you want to expand your brand and sell your products or services beyond your local area, now is the time to embrace it. Unfortunately, many people trying online marketing for the first time feel a little overwhelmed. There …

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Outsourcing Web Design: Tips and Tricks for a Smooth Process

Outsourcing Web Design: Tips and Tricks for a Smooth Process Every business needs a website. It’s often the first thing your potential customers see, so it’s important that it’s visually appealing. A well-designed website invites customers to explore your products and services and ultimately make a purchasing decision. However, you might not have the experience or time to design it …

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