{"id":16547,"date":"2026-09-02T11:34:12","date_gmt":"2026-09-02T08:34:12","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/search-essentials-overview\/"},"modified":"2026-09-02T16:46:02","modified_gmt":"2026-09-02T13:46:02","slug":"search-essentials-overview","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/search-essentials-overview\/","title":{"rendered":"Search Essentials: The Three Things Google Asks For"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google groups its expectations into three tiers, and they are not equally negotiable. <strong>Technical requirements<\/strong> are the small set of things a page must do to be eligible at all. <strong>Spam policies<\/strong> describe behaviour that can get a site demoted or removed. <strong>Key best practices<\/strong> are the things that make a page useful once it is eligible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The technical requirements<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are only three, and they are deliberately minimal:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Googlebot must not be blocked from the page, no <code>robots.txt<\/code> disallow, no login wall, no server error.<\/li><li>The page must return a success status code (HTTP 200).<\/li><li>The page must have indexable content, real HTML that renders, not an empty shell.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If a page fails any of these, nothing else matters. No amount of content quality or link authority compensates for a page Google cannot fetch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spam policies<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These cover cloaking, doorway pages, scraped content, hidden text, link schemes, expired-domain abuse and scaled content abuse. Violations lead to lower ranking or complete removal, and recovery is slow.<\/p>\n\n\n\n<div class=\"ar-kb-tavsiye\"><p><strong>Alien Road recommends:<\/strong> start every audit at the technical tier, not the content tier. In our project work the majority of &#8220;we are not ranking&#8221; cases turn out to be a blocked resource, a stray <code>noindex<\/code>, or a soft 404, problems that no amount of content rewriting would have fixed. Confirm the page is fetchable, returns 200 and renders content before you spend a single hour on copy.<\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Best practices<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Useful titles, descriptive link text, readable URLs, alt text on images, and content that answers the question the visitor actually had. These do not guarantee ranking; they remove the friction that stops a good page from being understood.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Technical requirements, spam policies and best practices, the baseline every site must meet before ranking is even a question.<\/p>\n","protected":false},"menu_order":10,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[495],"ar_kb_etiket":[530,531,529],"class_list":["post-16547","ar_kb","type-ar_kb","status-publish","hentry","ar_kb_kategori-search-essentials","ar_kb_etiket-indexing","ar_kb_etiket-policy","ar_kb_etiket-search-essentials"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16547\/revisions"}],"predecessor-version":[{"id":23710,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16547\/revisions\/23710"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=16547"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=16547"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=16547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}