{"id":16557,"date":"2026-09-02T11:34:12","date_gmt":"2026-09-02T08:34:12","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/maintaining-seo\/"},"modified":"2026-09-02T16:46:02","modified_gmt":"2026-09-02T13:46:02","slug":"maintaining-seo","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/maintaining-seo\/","title":{"rendered":"Maintaining a Site Over Time"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Most sites do not decline because of an update. They decline because nobody noticed a template change dropped the canonical tag, or that a plugin started adding <code>noindex<\/code>, or that half the internal links now point through a redirect chain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A workable cadence<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Weekly:<\/strong> Search Console coverage and manual actions; uptime.<\/li><li><strong>Monthly:<\/strong> crawl the site, compare against the previous crawl, review new 404s and redirect chains.<\/li><li><strong>Quarterly:<\/strong> content review, what has decayed, what needs updating or merging.<\/li><li><strong>On every release:<\/strong> check robots.txt, canonical tags, meta robots and sitemap output on staging before deploy.<\/li><\/ul>\n\n\n\n<div class=\"ar-kb-tavsiye\"><p><strong>Alien Road recommends:<\/strong> put the pre-deploy check into your release checklist rather than your calendar. Calendar tasks get skipped under deadline pressure; release checklists do not. The three lines that matter, robots.txt, meta robots, canonical, take under a minute to verify and have saved sites we work on from week-long outages in Search.<\/p><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>The recurring work that keeps a site healthy, and the checks worth automating.<\/p>\n","protected":false},"menu_order":30,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[499],"ar_kb_etiket":[554,552,553],"class_list":["post-16557","ar_kb","type-ar_kb","status-publish","hentry","ar_kb_kategori-seo-basics","ar_kb_etiket-housekeeping","ar_kb_etiket-maintenance","ar_kb_etiket-monitoring"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16557\/revisions"}],"predecessor-version":[{"id":23708,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16557\/revisions\/23708"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=16557"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=16557"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=16557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}