{"id":16606,"date":"2026-09-02T11:41:35","date_gmt":"2026-09-02T08:41:35","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/ecommerce-overview\/"},"modified":"2026-09-02T16:46:02","modified_gmt":"2026-09-02T13:46:02","slug":"ecommerce-overview","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/ecommerce-overview\/","title":{"rendered":"Ecommerce in Google Search"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Product information can surface in several places: ordinary results, Google Images, the Shopping tab and product knowledge panels. Each draws on the same underlying data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Two ways to share product data<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Structured data<\/strong> on your product pages, free, and the natural route for organic results.<\/li><li><strong>Merchant Center feed<\/strong>, required for Shopping surfaces and richer inventory features.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">They are complementary. A shop serious about visibility usually does both, and keeps them consistent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Product structured data essentials<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Name, image, description, SKU, brand, price, currency and availability. Prices and availability must match the page exactly, mismatches are a policy violation, and Google checks.<\/p>\n\n\n\n<div class=\"ar-kb-tavsiye\"><p><strong>Alien Road recommends:<\/strong> generate product markup from the same source your template renders from. Hand-maintained product JSON-LD is the most common cause of price mismatches we find, and on a large catalogue nobody notices until an enhancement error report lists two thousand URLs.<\/p><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Where product information appears, and what a shop must publish for it to work.<\/p>\n","protected":false},"menu_order":10,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[526],"ar_kb_etiket":[647,648,602],"class_list":["post-16606","ar_kb","type-ar_kb","status-publish","hentry","ar_kb_kategori-ecommerce","ar_kb_etiket-ecommerce","ar_kb_etiket-merchant","ar_kb_etiket-product"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16606\/revisions"}],"predecessor-version":[{"id":23656,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16606\/revisions\/23656"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=16606"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=16606"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=16606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}