{"id":16607,"date":"2026-09-02T11:41:35","date_gmt":"2026-09-02T08:41:35","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/ecommerce-site-structure\/"},"modified":"2026-09-02T16:46:02","modified_gmt":"2026-09-02T13:46:02","slug":"ecommerce-site-structure","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/ecommerce-site-structure\/","title":{"rendered":"Ecommerce Site Structure and Pagination"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Large catalogues create two problems: pages that are too deep to be crawled, and near-infinite URL combinations from filters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Structure<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Keep products within a few clicks of the homepage. Category pages should be genuinely useful pages, not just grids, they are frequently the pages that rank for the commercially valuable terms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Faceted navigation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Filters multiply URLs combinatorially. Decide which combinations deserve indexing, usually a small set with real search demand, and for the rest use canonical tags pointing at the unfiltered category, or <code>noindex<\/code>, or keep the state out of the URL entirely.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pagination and infinite scroll<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Each page of results should have its own crawlable URL with real links. Infinite scroll must be backed by paginated URLs, or Googlebot sees only the first screen. &#8220;Load more&#8221; buttons need the same treatment.<\/p>\n\n\n\n<div class=\"ar-kb-tavsiye\"><p><strong>Alien Road recommends:<\/strong> give every category page a short piece of genuinely useful copy, what the range covers, how to choose, what the differences are. On the shops we work with, category pages are usually the highest-value and least-invested pages on the site, sitting on commercial queries with nothing but a product grid.<\/p><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Category depth, faceted navigation and loading patterns that keep a catalogue crawlable.<\/p>\n","protected":false},"menu_order":20,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[526],"ar_kb_etiket":[647,650,649],"class_list":["post-16607","ar_kb","type-ar_kb","status-publish","hentry","ar_kb_kategori-ecommerce","ar_kb_etiket-ecommerce","ar_kb_etiket-faceted-navigation","ar_kb_etiket-pagination"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16607\/revisions"}],"predecessor-version":[{"id":23657,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16607\/revisions\/23657"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=16607"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=16607"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=16607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}