{"id":23887,"date":"2007-05-23T00:00:00","date_gmt":"2007-05-23T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/why-we-attend-conferences\/"},"modified":"2007-05-23T00:00:00","modified_gmt":"2007-05-23T00:00:00","slug":"why-we-attend-conferences","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/why-we-attend-conferences\/","title":{"rendered":"Why we attend conferences"},"content":{"rendered":"<p class=\"gargardate\">Wednesday, May 23, 2007<\/p>\n<p>\n  I&#8217;ve always loved traveling. Okay, not the flights so much, especially given that I typically<br \/>\n  travel coach (yes, even for work trips). But getting to learn interesting cultural tidbits, enjoy<br \/>\n  regional cuisines, and meet new people&#8230; it all definitely makes my life richer. Even the little<br \/>\n  things&mdash;linguistic differences (&#8220;How are you going?&#8221; in Sydney) and just walking around<br \/>\n  (pass on the left in the UK!)&mdash;can be fascinating.\n<\/p>\n<p>\n  So I shouldn&#8217;t be surprised when my friends tease me about my traveling as a representative of<br \/>\n  Google&#8217;s Search Quality team: &#8220;Must be really rough!&#8221; However, being an active part of conferences<br \/>\n  actually isn&#8217;t all glamour and relaxation.\n<\/p>\n<p>Here&#8217;s a glimpse of the reality:<\/p>\n<ul>\n<li>Sometimes (though thankfully rarely) I get metaphorically used as a human punching bag.<\/li>\n<li>\n    There&#8217;s no pause button on my corp and personal e-mail accounts. Days at conferences = LOTS of<br \/>\n    email to catch up on!\n  <\/li>\n<li>\n    And on a related note, what&#8217;s with the no-wifi nonsense?! I have Verizon broadband [sic] for my<br \/>\n    laptop now, but still&#8230; ack!\n  <\/li>\n<li>\n    Attending conferences requires an enormous amount of extra time overall. I stubbornly seem to<br \/>\n    create presentations fresh for each conference, I collaborate with other Googler speakers on<br \/>\n    their presentations (and vice versa), and I end up with a ton of additional (valuable but<br \/>\n    time-intense) work from info I glean at the conferences. Based on this and the e-mail reason<br \/>\n    noted above, I&#8217;ve noticed that each day of conference = five days of combined prep + analysis +<br \/>\n    implementation.\n  <\/li>\n<\/ul>\n<p>But here&#8217;s why I still really like going to conferences:<\/p>\n<ul>\n<li>\n    I learn a bunch from other speakers. When folks from other search engines or various experts<br \/>\n    speak, I often think&mdash;hey, that&#8217;s useful information, or that&#8217;s a particularly thoughtful<br \/>\n    way of explaining stuff. I&#8217;m still pretty new to the conference-speaking circuit, so every bit<br \/>\n    I soak up helps!\n  <\/li>\n<li>SEO and webmaster folks are typically rather fun people. <span>\ud83d\ude42<\/span><\/li>\n<li>\n    Though I don&#8217;t always make time for this, it&#8217;s certainly neat getting to spend some time<br \/>\n    exploring various cities. Okay, so San Jose doesn&#8217;t count (it&#8217;s right next to Google), but I<br \/>\n    can&#8217;t wait to check out Toronto (and, likely via a few personal days beforehand, Montreal).\n  <\/li>\n<li>\n    I learn a great deal from webmasters I chat with. I&#8217;m able to go back to my colleagues here and<br \/>\n    say &#8211; hey, this is how our algorithm changes or our guidelines are being perceived, these are<br \/>\n    challenges we didn&#8217;t anticipate from our tools, and so on. And it&#8217;s not just about search; I&#8217;ve<br \/>\n    gotten thoughtful earfuls about Gmail, Calendar, and practically everything else about Google,<br \/>\n    and I do my best to relay this feedback to my colleagues in other departments.\n  <\/li>\n<li>\n    Lastly, seeing someone in person provides a very helpful new perspective on what they&#8217;re<br \/>\n    <i>meaning<\/i> to communicate online. It&#8217;s easy to misread text on a page, especially when<br \/>\n    there&#8217;s no immediate opportunity to follow up with questions. But in person, issues get cleared<br \/>\n    up on both sides, and that&#8217;s good for everyone.\n  <\/li>\n<\/ul>\n<p>\n  Thankfully, it&#8217;s not just me who&#8217;s presenting to and chatting with webmasters from<br \/>\n  Google&mdash;I&#8217;d be exhausted, and you&#8217;d get quite bored of me. As you can see from the list<br \/>\n  below, our conference-going is genuinely a team effort: Through this month and June, you&#8217;ll find<br \/>\n  Google Search Quality and Webmaster Central folks present at these conferences:\n<\/p>\n<p>\n  <a href=\"https:\/\/www.searchenginestrategies.com\/sew\/china07\/\" class=\"external-link\">Search Engine Strategies<\/a><br \/>\n  &#8211; Xiamen, China &#8211; May 25, 26-30\n<\/p>\n<ul>\n<li>\n    Jianfei Zhu (Senior Software Engineer): Get a Lesson from Spamming;<br \/>\n    <a  href=\"https:\/\/www.searchenginestrategies.com\/sew\/italy07\/\" class=\"external-link\">Search Engine Strategies<\/a><br \/>\n    &#8211; Milan, Italy &#8211; May 29-30\n  <\/li>\n<li>Brian White (Technical Program Manager)<\/li>\n<li>Luisella Mazza (Search Quality Analyst)<\/li>\n<li>Stefano Bezze (Search Quality Associate)<\/li>\n<\/ul>\n<p>\n  <a href=\"https:\/\/www.marketingpower.com\/aevent_event474904.php\" class=\"external-link\">American Marketing Association Hot Topics Series<\/a><br \/>\n  &#8211; New York, NY &#8211; May 25\n<\/p>\n<ul>\n<li>Maile Ohye (Senior Developer Support Engineer): Search Engine Marketing<\/li>\n<\/ul>\n<p>\n  <a href=\"https:\/\/www.google.com\/events\/developerday\/\" class=\"external-link\">Google Developer Day<\/a><br \/>\n  &#8211; San Jose, CA (was originally set for Mountain View) &#8211; May 31\n<\/p>\n<ul>\n<li>Jonathan Simon (Webmaster Trends Analyst)<\/li>\n<li>Maile Ohye (Senior Developer Support Engineer)<\/li>\n<\/ul>\n<p>\n  <a  href=\"https:\/\/searchmarketingexpo.com\/smx_advanced07\/\" class=\"external-link\">Search Marketing Expo Advanced<\/a><br \/>\n  &#8211; Seattle, WA &#8211; June 4-5\n<\/p>\n<ul>\n<li>Matt Cutts (Software Engineer): You, Personalized Search and Penalty Box<\/li>\n<li>Vanessa Fox (Product Manager, Webmaster Central): Duplicate Content<\/li>\n<\/ul>\n<p>\n  <a  href=\"https:\/\/www.searchenginestrategies.com\/sew\/toronto07\/\" class=\"external-link\">Search Engine Strategies<\/a><br \/>\n  &#8211; Toronto, Canada &#8211; June 12-13\n<\/p>\n<ul>\n<li>Adam Lasnik: Search Engine Friendly Design and The Worst SEO Myths, Don&#8217;ts, and Scams<\/li>\n<\/ul>\n<p>\n  <a  href=\"https:\/\/webguild.org\/meetings\/2007\/searchnomics\/\" class=\"external-link\">Searchnomics<\/a><br \/>\n  &#8211; Santa Clara, CA &#8211; June 27\n<\/p>\n<ul>\n<li>Shashi Thakur (Software Engineer): Search Engine Friendly Design<\/li>\n<li>Greg Grothaus (Software Engineer): Search and Dynamic Web Sites and SEO for Web 2.0<\/li>\n<\/ul>\n<p>\n  We look forward to seeing many of you in person! But even if you can&#8217;t or don&#8217;t want to go to one<br \/>\n  of the conferences we attend, we welcome your questions, comments, or even just a<br \/>\n  <a  href=\"https:\/\/groups.google.com\/group\/Google_Webmaster_Help-chit-chat\/t\/382ac7735bf062f0\" class=\"external-link\">friendly introduction<\/a><br \/>\n  in our<br \/>\n  <a  href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Webmaster Help Group<\/a>.\n<\/p>\n<p>Take care, and enjoy your summer, wherever your online or offline travels may take you!<\/p>\n<p class=\"byline-author\">Posted by Adam Lasnik, Search Evangelist<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wednesday, May 23, 2007 I&#8217;ve always loved traveling. Okay, not the flights so much, especially given that I typically travel coach (yes, even for work trips). But getting to learn interesting cultural tidbits, enjoy regional cuisines, and meet new people&#8230; it all definitely makes my life richer. Even the little things&mdash;linguistic differences (&#8220;How are you [&hellip;]<\/p>\n","protected":false},"menu_order":86344,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-23887","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/23887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/23887\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26517"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=23887"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=23887"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=23887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}