{"id":24083,"date":"2008-12-22T00:00:00","date_gmt":"2008-12-22T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/quick-and-easy-tips-for-the-holiday-rush\/"},"modified":"2008-12-22T00:00:00","modified_gmt":"2008-12-22T00:00:00","slug":"quick-and-easy-tips-for-the-holiday-rush","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/quick-and-easy-tips-for-the-holiday-rush\/","title":{"rendered":"Quick and easy tips for the holiday rush"},"content":{"rendered":"<p class=\"gargardate\">Monday, December 22, 2008<\/p>\n<aside class=\"key-point\">It&#8217;s been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore).<\/aside>\n<p>\n  Season&#8217;s greetings, webmasters! We&#8217;ve compiled a list of quick and simple tips for websites<br \/>\n  preparing for the holiday rush. For online and offline retailers, we understand that your website<br \/>\n  is a big part of your business, especially this time of year. Whether it&#8217;s to make the sale online<br \/>\n  or to increase foot traffic to your brick-and-mortar location, your web presence is a critical<br \/>\n  part of your business plan. The tips below are fast and can make a big difference.\n<\/p>\n<h2 id=\"verify-that-your-site-is-indexed-by-google-and-is-returned-in-search-results\" tabindex=\"-1\">Verify that your site is indexed by Google (and is returned in search results)<\/h2>\n<p>\n  Check your snippet content and page titles with the site: command<br \/>\n  <code>site:example.com<\/code>&mdash;do they look accurate and descriptive for users? Ideally, each<br \/>\n  title and snippet should be unique in order to reflect that each URL contains unique content. If<br \/>\n  anything is missing or you want more details, you can also use the<br \/>\n  <a href=\"https:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?answer=80407\" class=\"external-link\">Content Analysis tool<\/a><br \/>\n  in Webmaster Tools. There you can see which URLs on your site show duplicate titles or meta<br \/>\n  descriptions.\n<\/p>\n<p><img decoding=\"async\" alt=\"search results with duplicate title links and snippets\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-b6ece2fa5409.gif\" loading=\"lazy\"><\/p>\n<h2 id=\"label-your-images-accurately\" tabindex=\"-1\">Label your images accurately<\/h2>\n<p>\n  Don&#8217;t miss out on potential customers! Because good &#8216;alt&#8217; text and descriptive filenames help us<br \/>\n  better understand images, make sure you change non-descriptive file names <code>001.jpg<\/code> to<br \/>\n  something more accurate <code>NintendoWii.jpg<\/code>. Image Search is one of our largest search<br \/>\n  properties, so you should<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/images-best-practices\/\">take advantage of it<\/a>.\n<\/p>\n<h2 id=\"know-what-google-knows-about-your-site\" tabindex=\"-1\">Know what Google knows (about your site)<\/h2>\n<p>\n  Check for crawl errors and learn the top queries that bring traffic to your site through Webmaster<br \/>\n  Tools. See our<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/advanced-website-diagnostics-with-google-webmaster-tools\/\">diagnostics checklist<\/a>.\n<\/p>\n<h2 id=\"have-a-plan-for-expiring-and-temporary-pages\" tabindex=\"-1\">Have a plan for expiring and temporary pages<\/h2>\n<p>\n  Make sure to serve accurate<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-http-status-codes-affect-googles-crawlers\/\">HTTP status codes<\/a>.<br \/>\n  If you no longer sell a product, serve a <code>404<\/code>. If you have changed a product page to<br \/>\n  a new URL, serve a <code>301<\/code> to redirect the old page to the new one. Keeping your site<br \/>\n  up-to-date can help bring more targeted traffic your way.\n<\/p>\n<h2 id=\"increase-foot-traffic-too\" tabindex=\"-1\">Increase foot traffic too<\/h2>\n<p>\n  If your website directs customers to a brick-and-mortar location, make sure you claim and double<br \/>\n  check your business listing in<br \/>\n  <a href=\"https:\/\/maps.google.com\/support\/bin\/topic.py?topic=13416\" class=\"external-link\">Google Local<\/a>.\n<\/p>\n<p> <img decoding=\"async\" alt=\"google local result for the query guitar\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-6d69b07d9557.png\" loading=\"lazy\"><\/p>\n<h2 id=\"usability-101\" tabindex=\"-1\">Usability 101<\/h2>\n<p>\n  Test the usability of your checkout process with<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/workin-it-on-all-browsers\/\">various browsers<\/a>. Ask yourself if a<br \/>\n  user can get from product page to checkout without assistance. Is your checkout button easy to<br \/>\n  find?\n<\/p>\n<h2 id=\"tell-us-where-to-find-all-of-your-web-pages\" tabindex=\"-1\">Tell us where to find all of your web pages<\/h2>\n<p>\n  If you upload new products faster than Google crawls your site, make sure to submit a<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/sitemaps-overview\/\">Sitemap<\/a><br \/>\n  and include &#8216;last modification&#8217; and change frequency&#8217; information. A Sitemap can point Googlebot<br \/>\n  to your new or hard-to-find content.\n<\/p>\n<h2 id=\"manage-your-sitelinks\" tabindex=\"-1\">Manage your sitelinks<\/h2>\n<p>\n  Your site may be triggering<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/sitelinks\/\">Sitelinks<\/a><br \/>\n  in the search results, so check the links and make sure the destination pages are fully<br \/>\n  functional. Remember: in Webmaster Tools you can remove any sitelinks that you don&#8217;t think users<br \/>\n  will find useful.\n<\/p>\n<p><img decoding=\"async\" alt=\"search result of the official nintendo site\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-5d602baede14.png\" loading=\"lazy\"><\/p>\n<h2 id=\"dont-forget-to-check-out-these-additional-resources\" tabindex=\"-1\">Don&#8217;t forget to check out these additional resources<\/h2>\n<ul>\n<li>\n    Read our recently released<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/seo-starter-guide\/\">SEO Starter Guide<\/a>.\n  <\/li>\n<li>\n    Watch our<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/video-tutorial-google-for-webmasters\/\">Tutorials for Webmasters<\/a>.\n  <\/li>\n<li>\n    Find out what information Google has about your website in<br \/>\n    <a href=\"https:\/\/search.google.com\/search-console\" class=\"external-link\">Webmaster Tools<\/a>.\n  <\/li>\n<li>\n    Get your other questions answered in our<br \/>\n    <a href=\"https:\/\/support.google.com\/webmasters\" class=\"external-link\">Webmaster Help Center<\/a>.\n  <\/li>\n<li>\n    Ask your last-minute questions in the<br \/>\n    <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Webmaster Help Forum<\/a>.\n  <\/li>\n<li>\n    Countdown to <a href=\"https:\/\/www.google.com\/countdownto2009\/\" class=\"external-link\">2009<\/a>!\n  <\/li>\n<\/ul>\n<p class=\"byline-author\">Written by Matt Dougherty, Search Quality Team<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Monday, December 22, 2008 It&#8217;s been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). Season&#8217;s greetings, webmasters! We&#8217;ve compiled a list of quick and simple tips for websites preparing for the holiday rush. For [&hellip;]<\/p>\n","protected":false},"menu_order":85765,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24083","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24083\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26663"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24083"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24083"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}