{"id":24136,"date":"2009-05-12T00:00:00","date_gmt":"2009-05-12T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/introducing-rich-snippets\/"},"modified":"2009-05-12T00:00:00","modified_gmt":"2009-05-12T00:00:00","slug":"introducing-rich-snippets","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/introducing-rich-snippets\/","title":{"rendered":"Introducing Rich Snippets"},"content":{"rendered":"<p class=\"gargardate\">Tuesday, May 12, 2009<\/p>\n<aside class=\"key-point\">It&#8217;s been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). For a current list of supported rich results, check the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-types\/\">search gallery<\/a>.<\/aside>\n<p>\n  As a site owner, you have a unique understanding of your web pages and the content they represent.<br \/>\n  Google helps users find your page by showing them a small sample of that content&mdash;the<br \/>\n  &#8220;snippet.&#8221; We use a variety of techniques to create these snippets and give users relevant<br \/>\n  information about what they&#8217;ll find when they click through to visit your site. Today, we&#8217;re<br \/>\n  announcing Rich Snippets, a new presentation of snippets that applies Google&#8217;s algorithms to<br \/>\n  highlight structured data embedded in web pages.\n<\/p>\n<p><img decoding=\"async\" alt=\"a rich snippet line showing review stars\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-550fde46f641.png\" loading=\"lazy\"><\/p>\n<p>\n  Rich Snippets give users convenient summary information about their search results at a glance.<br \/>\n  We are currently supporting data about reviews and people. When searching for a product or<br \/>\n  service, users can easily see reviews and ratings, and when searching for a person, they&#8217;ll get<br \/>\n  help distinguishing between people with the same name. It&#8217;s a simple change to the display of<br \/>\n  search results, yet our experiments have shown that users find the new data valuable&mdash;if they<br \/>\n  see useful and relevant information from the page, they are more likely to click through. Now<br \/>\n  we&#8217;re beginning the process of opening up this successful experiment so that more websites can<br \/>\n  participate. As a site owner, you can help by annotating your pages with structured data in a<br \/>\n  standard format.\n<\/p>\n<p>\n  To display Rich Snippets, Google looks for markup formats (microformats and RDFa) that you can<br \/>\n  easily add to your own web pages. In most cases, it&#8217;s as quick as wrapping the existing data on<br \/>\n  your web pages with some additional tags. For example, here are a few relevant lines of the HTML<br \/>\n  from Yelp&#8217;s review page for &#8220;Drooling Dog BarBQ&#8221; before adding markup data:\n<\/p>\n<p><img decoding=\"async\" alt=\"html snippet without any extra structured markup\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-2b9eac93cbc8.png\" loading=\"lazy\"><\/p>\n<p>and now with microformats markup:<\/p>\n<p><img decoding=\"async\" alt=\"html snippet with microformats annotations\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-39a6d2978035.png\" loading=\"lazy\"><\/p>\n<p>or alternatively, use RDFa markup. Either format works:<\/p>\n<p><img decoding=\"async\" alt=\"html snippet with RDFa annotations\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-bef204a43d66.png\" loading=\"lazy\"><\/p>\n<p>\n  By incorporating standard annotations in your pages, you not only make your structured data<br \/>\n  available for Google&#8217;s search results, but also for any service or tool that supports the same<br \/>\n  standard. As structured data becomes more widespread on the web, we expect to find many new<br \/>\n  applications for it, and we&#8217;re excited about the possibilities.\n<\/p>\n<p>\n  To ensure that this additional data is as helpful as possible to users, we&#8217;ll be rolling this<br \/>\n  feature out gradually, expanding coverage to more sites as we do more experiments and process<br \/>\n  feedback from site owners. We will make our best efforts to monitor and analyze whether<br \/>\n  individual websites are abusing this system: if we see abuse, we will respond accordingly.\n<\/p>\n<p>\n  To prepare your site for Rich Snippets and other benefits of structured data on the web, please<br \/>\n  see our <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/\">documentation<\/a><br \/>\n  on structured data annotations.\n<\/p>\n<h2 id=\"qa\" tabindex=\"-1\">Q&amp;A<\/h2>\n<p>Now, time for some Q&amp;A with the team:<\/p>\n<h3 id=\"if-i-mark-up-my-pages,-does-that-guarantee-ill-get-rich-snippets\" tabindex=\"-1\">If I mark up my pages, does that guarantee I&#8217;ll get Rich Snippets?<\/h3>\n<p>\n  No. We will be rolling this out gradually, and as always we will use our own algorithms and<br \/>\n  policies to determine relevant snippets for users&#8217; queries. We will use structured data when we<br \/>\n  are able to determine that it helps users find answers sooner. And because you&#8217;re providing the<br \/>\n  data on your pages, you should anticipate that other websites and other tools (browsers, phones)<br \/>\n  might use this data as well. You can let us know that you&#8217;re interested in participating by<br \/>\n  filling out this<br \/>\n  <a href=\"https:\/\/www.google.com\/support\/webmasters\/bin\/request.py?contact_type=rich_snippets_feedback\" class=\"external-link\">form<\/a>.\n<\/p>\n<h3 id=\"what-about-other-existing-microformats-will-you-support-other-types-of-information-besides-reviews-and-people\" tabindex=\"-1\">\n  What about other existing microformats? Will you support other types of information besides<br \/>\n  reviews and people?<br \/>\n<\/h3>\n<p>\n   Not every microformat corresponds to data that&#8217;s useful to show in a search result, but we do<br \/>\n  plan to support more of the existing microformats and define RDFa equivalents.\n<\/p>\n<h3 id=\"whats-next\" tabindex=\"-1\">What&#8217;s next?<\/h3>\n<p>\n  We&#8217;ll be continuing experiments with new types (beyond reviews and people) and hope to announce<br \/>\n  support for more types in the future.\n<\/p>\n<h3 id=\"i-have-too-much-data-on-my-page-to-mark-it-all-up.\" tabindex=\"-1\">I have too much data on my page to mark it all up.<\/h3>\n<p>\n  That wasn&#8217;t a question, but we&#8217;ll answer anyway. For the purpose of getting data into snippets,<br \/>\n  we don&#8217;t need every bit of data: it simply wouldn&#8217;t fit. For example, a page that says it has<br \/>\n  &#8220;497 reviews&#8221; of a product probably has data for 10 and links to the others. Even if you could<br \/>\n  mark up all 497 blocks of data, there is no way we could fit it into a single snippet. To make<br \/>\n  your part of this grand experiment easier, we have defined aggregate types where necessary: a<br \/>\n  review-aggregate can be used to summarize all the review information (review count,<br \/>\n  average\/min\/max rating, etc.).\n<\/p>\n<h3 id=\"why-do-you-support-multiple-encodings\" tabindex=\"-1\">\n  Why do you support multiple encodings?<br \/>\n<\/h3>\n<p>\n  A lot of previous work on structured data has focused on debates around encoding. Even within<br \/>\n  Google, we have advocates for microformat encoding, advocates for various RDF encodings, and<br \/>\n  advocates for our own encodings. But after working on this Rich Snippets project for a while, we<br \/>\n  realized that structured data on the web can and should accommodate multiple encodings:  we hope<br \/>\n  to emphasize this by accepting both microformat encoding and RDFa encoding. Each encoding has<br \/>\n  its pluses and minuses, and the debate is a fine intellectual exercise, but it detracts from the<br \/>\n  real issues.\n<\/p>\n<p>\n  We do believe that it is important to have a common vocabulary: the language of object types,<br \/>\n  object properties, and property types that enable structured data to be understood by different<br \/>\n  applications. We debated how to address this vocabulary problem, and concluded that we needed to<br \/>\n  make an investment. Google will, working together with others, host a vocabulary that various<br \/>\n  Google services and other websites can use. We are starting with a small list, which we hope to<br \/>\n  extend over time.\n<\/p>\n<p>\n  Wherever possible, we&#8217;ll simply reuse vocabulary that is in wide use: we support the pre-existing<br \/>\n  vCard and hReview types, and there are a variety of other types defined by various communities.<br \/>\n  Sites that use Google Custom Search will be able to define their own types, which we will index<br \/>\n  and present to users in<br \/>\n  <a href=\"https:\/\/googlecustomsearch.blogspot.com\/2009\/05\/enabling-rich-snippets-in-custom-search.html\" class=\"external-link\">rich Custom Search results pages<\/a>.<br \/>\n  Finally, we encourage and expect this space to evolve based on new ideas from the structured data<br \/>\n  community. We&#8217;ll notice and reach out when our crawlers pick up new types that are getting broad<br \/>\n  use.\n<\/p>\n<aside class=\"note\">\n  <b>Update on November 1, 2009:<\/b> Check out our update on<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/help-us-make-the-web-better-an-update-on-rich-snippets\/\">Rich Snippets<\/a>.<br \/>\n<\/aside>\n<p class=\"byline-author\">Written by Kavi Goel, Ramanathan V. Guha, and Othar Hansson<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tuesday, May 12, 2009 It&#8217;s been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). For a current list of supported rich results, check the search gallery. As a site owner, you have a unique [&hellip;]<\/p>\n","protected":false},"menu_order":85624,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24136","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26691"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24136"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24136"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}