{"id":24655,"date":"2012-02-09T00:00:00","date_gmt":"2012-02-09T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/preparing-your-site-for-a-traffic-spike\/"},"modified":"2012-02-09T00:00:00","modified_gmt":"2012-02-09T00:00:00","slug":"preparing-your-site-for-a-traffic-spike","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/preparing-your-site-for-a-traffic-spike\/","title":{"rendered":"Preparing your site for a traffic spike"},"content":{"rendered":"<p class=\"gargardate\">Thursday, February 09, 2012<\/p>\n<p>\n  It&#8217;s a moment any site owner both looks forward to, and dreads: a huge surge in traffic to your<br \/>\n  site (yay!) can often cause your site to crash (boo!). Maybe you&#8217;ll create a piece of viral<br \/>\n  content, or get Slashdotted, or maybe Larry Page will get a tattoo and your site on tech tattoos<br \/>\n  will be suddenly in vogue.\n<\/p>\n<p>\n  Many people go online immediately after a noteworthy event\u2014a political debate, the death of a<br \/>\n  celebrity, or a natural disaster\u2014to get news and information about that event. This can cause a<br \/>\n  rapid increase in traffic to websites that provide relevant information, and may even cause sites<br \/>\n  to crash at the moment they&#8217;re becoming most popular. While it&#8217;s not always possible to anticipate<br \/>\n  such events, you can prepare your site in a variety of ways so that you&#8217;ll be ready to handle a<br \/>\n  sudden surge in traffic if one should occur:\n<\/p>\n<ul>\n<li>\n    <b>Prepare a lightweight version of your site.<\/b> Consider maintaining a lightweight version<br \/>\n    of your website; you can then switch all of your traffic over to this lightweight version if you<br \/>\n    start to experience a spike in traffic. One good way to do this is to have a mobile version of<br \/>\n    your site, and to make the mobile site available to desktop\/PC users during periods of high<br \/>\n    traffic. Another low-effort option is to just maintain a lightweight version of your home page,<br \/>\n    since the home page is often the most-requested page of a site as visitors start there and then<br \/>\n    navigate out to the specific area of the site that they&#8217;re interested in. If a particular<br \/>\n    article or picture on your site has gone viral, you could similarly create a lightweight version<br \/>\n    of just that page. <br \/>\n    A couple tips for creating lightweight pages:\n  <\/li>\n<ul>\n<li>\n      Exclude decorative elements like images or Flash wherever possible; use text instead of<br \/>\n      images in the site navigation and chrome, and put most of the content in HTML.\n    <\/li>\n<li>\n      Use static HTML pages rather than dynamic ones; the latter place more load on your servers.<br \/>\n      You can also cache the static output of dynamic pages to reduce server load.\n    <\/li>\n<\/ul>\n<li>\n    <b>Take advantage of stable third-party services.<\/b> Another alternative is to host a copy of<br \/>\n    your site on a third-party service that you know will be able to withstand a heavy stream of<br \/>\n    traffic. For example, you could create a copy of your site\u2014or a pared-down version with a focus<br \/>\n    on information relevant to the spike\u2014on a platform like<br \/>\n    <a href=\"https:\/\/sites.google.com\/\" class=\"external-link\">Google Sites<\/a> oder<br \/>\n    <a href=\"https:\/\/www.blogger.com\/\" class=\"external-link\">Blogger<\/a>; use services like<br \/>\n    <a href=\"https:\/\/docs.google.com\/\" class=\"external-link\">Google Docs<\/a> to host documents or<br \/>\n    forms; or use a<br \/>\n    <a href=\"https:\/\/www.google.com\/search?q=content+delivery+network\" class=\"external-link\"><span>content delivery network<\/span><\/a><br \/>\n    (CDN).\n  <\/li>\n<li>\n    <b>Use lightweight file formats.<\/b> If you offer downloadable information, try to make the<br \/>\n    downloaded files as small as possible by using lightweight file formats. For example, offering<br \/>\n    the same data as a plain text file rather than a PDF can allow users to download the exact same<br \/>\n    content at a fraction of the filesize (thereby lightening the load on your servers). Also keep<br \/>\n    in mind that, if it&#8217;s not possible to use plain text files, PDFs generated from textual content<br \/>\n    are more lightweight than PDFs with images in them. Text-based PDFs are also<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/pdfs-in-google-search-results\/\">easier for Google to understand and index fully<\/a>.\n  <\/li>\n<li>\n    <b>Make tabular data available in CSV and XML formats.<\/b> If you offer numerical or tabular<br \/>\n    data (data displayed in tables), we recommend also providing it in CSV and\/or XML format. These<br \/>\n    filetypes are relatively lightweight and make it easy for external developers to use your data<br \/>\n    in external applications or services in cases where you want the data to reach as many people as<br \/>\n    possible, such as in the wake of a natural disaster.\n  <\/li>\n<\/ul>\n<p>\n  We&#8217;d love to hear your tips and tricks for weathering traffic spikes\u2014come join us in our<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Webmaster Help Forum<\/a>.\n<\/p>\n<p class=\"byline-author\">\n  Posted by<br \/>\n  <a href=\"https:\/\/developers.google.com\/search\/blog\/authors\/susan-moskwa\" rel=\"author\" class=\"external-link\">Susan Moskwa<\/a>,<br \/>\n  Webmaster Trends Analyst<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thursday, February 09, 2012 It&#8217;s a moment any site owner both looks forward to, and dreads: a huge surge in traffic to your site (yay!) can often cause your site to crash (boo!). Maybe you&#8217;ll create a piece of viral content, or get Slashdotted, or maybe Larry Page will get a tattoo and your site [&hellip;]<\/p>\n","protected":false},"menu_order":84621,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24655","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26923"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24655"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24655"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}