{"id":24730,"date":"2012-12-12T00:00:00","date_gmt":"2012-12-12T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/introducing-data-highlighter-for-event-data\/"},"modified":"2012-12-12T00:00:00","modified_gmt":"2012-12-12T00:00:00","slug":"introducing-data-highlighter-for-event-data","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/introducing-data-highlighter-for-event-data\/","title":{"rendered":"Introducing Data Highlighter for event data"},"content":{"rendered":"<p class=\"gargardate\">Wednesday, December 12, 2012<\/p>\n<aside class=\"note\">\n  Update 19 February 2013: Data Highlighter for events structured markup is available in all<br \/>\n  languages in Webmaster Tools.<br \/>\n<\/aside>\n<p>\n  At Google we&#8217;re making more and more use of structured data to provide enhanced search results,<br \/>\n  such as<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/\">rich snippets<\/a><br \/>\n  and<br \/>\n  <a href=\"https:\/\/support.google.com\/websearch\/bin\/answer.py?answer=2620861\" class=\"external-link\">event calendars<\/a>,<br \/>\n  that help users find your content. Until now, marking up your site&#8217;s HTML code has been the only<br \/>\n  way to indicate structured data to Google. However, we recognize that markup may be hard for some<br \/>\n  websites to deploy.\n<\/p>\n<p>\n  Today, we&#8217;re offering webmasters a simpler alternative: Data Highlighter. At initial launch,<br \/>\n  it&#8217;s available in English only and for structured data about <i>events<\/i>, such as concerts,<br \/>\n  sporting events, exhibitions, shows, and festivals.\n<\/p>\n<p>\n  <strike><br \/>\n    We&#8217;ll make Data Highlighter available for more languages and data types in the months ahead.<br \/>\n  <\/strike><br \/>\n  <b>Update 19 February 2013:<\/b> Data Highlighter for events structured markup is available in all<br \/>\n  languages in Webmaster Tools.<\/p>\n<p>  <strong>Update 2:<\/strong><\/p>\n<p>  You can see the<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/topic\/2774098?ref_topic=2692946\" class=\"external-link\">full list of schemas supported in Data Highlighter<\/a>.\n<\/p>\n<p>\n  Data Highlighter is a point-and-click tool that can be used by anyone authorized for your site in<br \/>\n  Google Webmaster Tools. No changes to HTML code are required. Instead, you just use your mouse to<br \/>\n  highlight and &#8220;tag&#8221; each key piece of data on a typical event page of your website:\n<\/p>\n<p><img decoding=\"async\" alt=\"Events markup with Data Highlighter\" height=\"147\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-57b4cf090a70.png\" loading=\"lazy\" width=\"500\"><\/p>\n<p>\n  If your page lists multiple events in a consistent format, Data Highlighter will &#8220;learn&#8221; that<br \/>\n  format as you apply tags, and help speed your work by automatically suggesting additional tags.<br \/>\n  Likewise, if you have many pages of events in a consistent format, Data Highlighter will walk you<br \/>\n  through a process of tagging a few example pages so it can learn about their format variations.<br \/>\n  Usually, 5 or 10 manually tagged pages are enough for our sophisticated machine-learning<br \/>\n  algorithms to understand the other, similar pages on your site.\n<\/p>\n<p>\n  When you&#8217;re done, you can review a sample of all the event data that Data Highlighter now<br \/>\n  understands. If it&#8217;s correct, click &#8220;Publish.&#8221;\n<\/p>\n<p>\n  From then on, as Google crawls your site, it will recognize your latest event listings and make<br \/>\n  them eligible for enhanced search results. You can inspect the crawled data on the<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/introducing-the-structured-data-dashboard\/\">Structured Data Dashboard<\/a>,<br \/>\n  and unpublish at any time if you&#8217;re not happy with the results.\n<\/p>\n<p>Here&#8217;s a short video explaining how the process works:<\/p>\n<div class=\"video-wrapper\">\n<\/div>\n<p>\n  To get started with Data Highlighter, visit<br \/>\n  <a href=\"https:\/\/search.google.com\/search-console\" class=\"external-link\">Webmaster Tools<\/a>,<br \/>\n  select your site, click the &#8220;Optimization&#8221; link in the left sidebar, and click &#8220;Data Highlighter&#8221;.\n<\/p>\n<p>\n  If you have any questions, please read our<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/bin\/answer.py?answer=2692911\" class=\"external-link\">Help Center article<\/a><br \/>\n  or ask us in the<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/threads?hl=en&#038;thread_filter=(category:structured_data)\" class=\"external-link\">Webmaster Help Forum<\/a>.<br \/>\n  Happy Highlighting!\n<\/p>\n<p class=\"byline-author\">\n  Posted by<br \/>\n  <a href=\"https:\/\/plus.google.com\/101141424784642471883\/posts\" rel=\"author\" class=\"external-link\">Justin Boyan<\/a>,<br \/>\n  Product Manager<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wednesday, December 12, 2012 Update 19 February 2013: Data Highlighter for events structured markup is available in all languages in Webmaster Tools. At Google we&#8217;re making more and more use of structured data to provide enhanced search results, such as rich snippets and event calendars, that help users find your content. Until now, marking up [&hellip;]<\/p>\n","protected":false},"menu_order":84314,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24730","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24730\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26969"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24730"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24730"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}