{"id":24738,"date":"2013-02-20T00:00:00","date_gmt":"2013-02-20T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/make-the-most-of-search-queries-in-webmaster-tools\/"},"modified":"2013-02-20T00:00:00","modified_gmt":"2013-02-20T00:00:00","slug":"make-the-most-of-search-queries-in-webmaster-tools","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/make-the-most-of-search-queries-in-webmaster-tools\/","title":{"rendered":"Make the most of Search Queries in Webmaster Tools"},"content":{"rendered":"<p class=\"gargardate\">Wednesday, February 20, 2013<\/p>\n<p>Level: Beginner to Intermediate<\/p>\n<p>\n  If you&#8217;re intrigued by the<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553\" class=\"external-link\">Search Queries<\/a><br \/>\n  feature in<br \/>\n  <a href=\"https:\/\/search.google.com\/search-console\" class=\"external-link\">Webmaster Tools<\/a> but aren&#8217;t<br \/>\n  sure how to make it actionable, we have a video that we hope will help!\n<\/p>\n<div class=\"video-wrapper\">\n<\/div>\n<p>\n  This video explains the<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553#data\" class=\"external-link\">vocabulary of Search Queries<\/a>,<br \/>\n  such as:\n<\/p>\n<ul>\n<li>Impressions<\/li>\n<li>\n    Average position (only the top-ranking URL for the user&#8217;s query is factored in our calculation)\n  <\/li>\n<li>Click<\/li>\n<li>CTR<\/li>\n<\/ul>\n<p>The video also reviews an approach to investigating Top queries and Top pages:<\/p>\n<ol>\n<li>\n    Prepare by understanding your website&#8217;s goals and your target audience (then using Search<br \/>\n    Queries &#8220;filters&#8221; to support your knowledge)\n  <\/li>\n<li>\n    Sort by clicks in Top queries to understand the top queries bringing searchers to your site (for<br \/>\n    the given time period)\n  <\/li>\n<li>\n    Sort by CTR to notice any missed opportunities\n  <\/li>\n<li>\n    Categorize queries into logical buckets that simplify tracking your progress and staying in<br \/>\n    touch with users&#8217; needs\n  <\/li>\n<li>\n    Sort Top pages by clicks to find the URLs on your site most visited by searchers (for the given<br \/>\n    time period)\n  <\/li>\n<li>\n    Sort Top pages by impressions to find valuable pages that can be used to help feature your<br \/>\n    related, high-quality, but lower-ranking pages\n  <\/li>\n<\/ol>\n<p>\n  After you&#8217;ve watched the video and applied the knowledge of your site with the findings from<br \/>\n  Search Queries, you&#8217;ll likely have several improvement ideas to help searchers find your site. If<br \/>\n  you&#8217;re up for it, let us know in the<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Webmaster Help Forum<\/a><br \/>\n  what Search Queries information you find useful (and why!), and of course, as always, you can<br \/>\n  share any tips or feedback.\n<\/p>\n<p class=\"byline-author\">\n  Written by<br \/>\n  <a href=\"https:\/\/developers.google.com\/search\/blog\/authors\/maile-ohye?rel=author\" class=\"external-link\">Maile Ohye<\/a>,<br \/>\n  Developer Programs Tech Lead<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wednesday, February 20, 2013 Level: Beginner to Intermediate If you&#8217;re intrigued by the Search Queries feature in Webmaster Tools but aren&#8217;t sure how to make it actionable, we have a video that we hope will help! This video explains the vocabulary of Search Queries, such as: Impressions Average position (only the top-ranking URL for the [&hellip;]<\/p>\n","protected":false},"menu_order":84244,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24738","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24738\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26973"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24738"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24738"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}