{"id":24862,"date":"2014-12-09T00:00:00","date_gmt":"2014-12-09T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/the-four-steps-to-appiness\/"},"modified":"2014-12-09T00:00:00","modified_gmt":"2014-12-09T00:00:00","slug":"the-four-steps-to-appiness","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/the-four-steps-to-appiness\/","title":{"rendered":"The four steps to appiness"},"content":{"rendered":"<p class=\"gargardate\">Tuesday, December 09, 2014<\/p>\n<p>\n  <a href=\"https:\/\/firebase.google.com\/docs\/app-indexing\/\" class=\"external-link\">App deep links<\/a> are<br \/>\n  the new kid on the block in organic search, and they&#8217;re picking up speed faster than you can say<br \/>\n  <span>&#8220;schema.org ViewAction&#8221;<\/span>! For signed-in users, 15% of Google searches<br \/>\n  on Android now return deep links to apps through App Indexing. And over just the past quarter,<br \/>\n  we&#8217;ve seen the number of clicks on app deep links jump by 10x.\n<\/p>\n<p>\n  We&#8217;ve gotten a lot of feedback from developers and seen a lot of implementations gone right and<br \/>\n  others that were good learning experiences since we<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/android-app-indexing-is-now-open-for-everyone\/\">opened up App Indexing back in June<\/a>.<br \/>\n  We&#8217;d like to share with you four key steps to monitor app performance and drive user engagement:\n<\/p>\n<h2 class=\"numbered\" id=\"give-your-app-developer-access-to-webmaster-tools\" tabindex=\"-1\">Give your app developer access to Webmaster Tools<\/h2>\n<p>\n  App indexing is a team effort between you (as a webmaster) and your app development team. We show<br \/>\n  information in Webmaster Tools that is key for your app developers to do their job well. Here&#8217;s<br \/>\n  what&#8217;s available right now:\n<\/p>\n<ul>\n<li>Errors in indexed pages within apps<\/li>\n<li>Weekly clicks and impressions from app deep link via Google search<\/li>\n<li>Stats on your sitemap (if that&#8217;s how you implemented the app deep links)<\/li>\n<\/ul>\n<p>\n&#8230;and we plan to add a lot more in the coming months!\n<\/p>\n<p>\n  We&#8217;ve noticed that very few developers have access to Webmaster Tools. So if you want your app<br \/>\n  development team to get all of the information they need to fix app-related issues, it&#8217;s essential<br \/>\n  for them to have access to Webmaster Tools.\n<\/p>\n<p>\n  Any verified site owner can<br \/>\n  <a href=\"https:\/\/www.google.com\/webmasters\/tools\/user-admin\" class=\"external-link\">add a new user<\/a>.<br \/>\n  Pick restricted or full permissions, depending on the<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/answer\/2451999\" class=\"external-link\">level of access<\/a><br \/>\n  you&#8217;d like to give:\n<\/p>\n<p><img decoding=\"async\" alt src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-314181232b62.png\" loading=\"lazy\"><\/p>\n<h2 class=\"numbered\" id=\"understand-how-your-app-is-doing-in-search-results\" tabindex=\"-1\">Understand how your app is doing in search results<\/h2>\n<p>\n  How are users engaging with your app from search results? We&#8217;ve introduced two new ways for you to<br \/>\n  track performance for your app deep links:\n<\/p>\n<ul>\n<li>\n    We now send a weekly clicks and impressions update to the<br \/>\n    <a href=\"https:\/\/support.google.com\/webmasters\/answer\/140528\" class=\"external-link\">Message center<\/a><br \/>\n    in your Webmaster Tools account.\n  <\/li>\n<li>\n    You can now track how much traffic app deep links drive to your app using referrer<br \/>\n    information&mdash;specifically, the referrer extra in the <code>ACTION_VIEW<\/code> intent. We&#8217;re<br \/>\n    working to integrate this information with Google Analytics for even easier access. Learn<br \/>\n    <a href=\"https:\/\/firebase.google.com\/docs\/app-indexing\/\" class=\"external-link\">how to track referrer information<\/a><br \/>\n    on our Developer site.\n  <\/li>\n<\/ul>\n<h2 class=\"numbered\" id=\"make-sure-key-app-resources-can-be-crawled\" tabindex=\"-1\">Make sure key app resources can be crawled<\/h2>\n<p>\n  Blocked resources are one of the top reasons for the &#8220;content mismatch&#8221; errors you see in<br \/>\n  Webmaster Tools&#8217;<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9679690\" class=\"external-link\">Crawl Errors report<\/a>.<br \/>\n  We need access to all the resources necessary to render your app page. This allows us to assess<br \/>\n  whether your associated web page has the same content as your app page.\n<\/p>\n<p>\n  To help you find and fix these issues, we now show you the specific resources we can&#8217;t access that<br \/>\n  are critical for rendering your app page. If you see a content mismatch error for your app, look<br \/>\n  out for the list of blocked resources in &#8220;Step 5&#8221; of the details dialog:\n<\/p>\n<p><img decoding=\"async\" alt src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-7b91fa6b9ea8.png\" loading=\"lazy\"><\/p>\n<h2 class=\"numbered\" id=\"watch-out-for-android-app-errors\" tabindex=\"-1\">Watch out for Android App errors<\/h2>\n<p>\n  To help you identify errors when indexing your app, we&#8217;ll send you messages for all app errors we<br \/>\n  detect, and will also display most of them in the &#8220;Android apps&#8221; tab of the<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9679690\" class=\"external-link\">Crawl Errors report<\/a>.\n<\/p>\n<p>\n  In addition to the currently available &#8220;Content mismatch&#8221; and &#8220;Intent URI not supported&#8221; error<br \/>\n  alerts, we&#8217;re introducing three new error types:\n<\/p>\n<ul>\n<li>\n    <strong>APK not found<\/strong>: we can&#8217;t find the package corresponding to the app.\n  <\/li>\n<li>\n    <strong>No<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/first-click-free-for-web-search\/\">first-click free<\/a><br \/>\n    <\/strong>: the link to your app does not lead directly to the content, but requires login to<br \/>\n    access.\n  <\/li>\n<li>\n    <strong>Back button violation<\/strong>: after following the link to your app, the back button<br \/>\n    did not return to search results.\n  <\/li>\n<\/ul>\n<p>\n  In our experience, the majority of errors are usually caused by a general setting in your app<br \/>\n  (for example, a blocked resource, or a region picker that pops up when the user tries to open the<br \/>\n  app from search). Taking care of that generally resolves it for all involved URIs.\n<\/p>\n<p>\n  Good luck in the pursuit of appiness! As always, if you have questions, you can drop by our<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/go\/community\" class=\"external-link\">Webmaster help forum<\/a>.\n<\/p>\n<p class=\"byline-author\">\n  Posted by<br \/>\n  <a href=\"https:\/\/google.com\/+MariyaMoeva?rel=app-indexing-enthusiast\" class=\"external-link\">Mariya Moeva<\/a>,<br \/>\n  Webmaster Trends Analyst<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tuesday, December 09, 2014 App deep links are the new kid on the block in organic search, and they&#8217;re picking up speed faster than you can say &#8220;schema.org ViewAction&#8221;! For signed-in users, 15% of Google searches on Android now return deep links to apps through App Indexing. And over just the past quarter, we&#8217;ve seen [&hellip;]<\/p>\n","protected":false},"menu_order":83587,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24862","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27048"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24862"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24862"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}