Monday, March 16, 2015<\/p>\n
\n Google’s Search Quality team is continually working on ways in which to minimize the impact of \n We have a long-standing view that doorway pages that are created solely for search engines can \n For example, searchers might get a list of results that all go to the same site. So if a user \n Over time, we’ve seen sites try to maximize their “search footprint” without adding clear, unique \n To help webmasters better understand our guidelines, we’ve added clarifying examples and freshened Here are questions to ask of pages that could be seen as doorway pages:<\/p>\n
\n webspam on users. This includes
\n doorway pages<\/a>.\n<\/p>\n
\n harm the quality of the user’s search experience.\n<\/p>\n
\n clicks on one result, doesn’t like it, and then tries the next result in the search results page
\n and is taken to that same site that they didn’t like, that’s a really frustrating experience.\n<\/p>\n
\n value. These doorway campaigns manifest themselves as pages on a site, as a number of domains, or
\n a combination thereof. To improve the quality of search results for our users, we’ll soon launch a
\n ranking adjustment to better address these types of pages. Sites with large and well-established
\n doorway campaigns might see a broad impact from this change.\n<\/p>\n
\n our definition of
\n doorway pages<\/a> in our Quality
\n Guidelines.\n<\/p>\n\n
\n relevant portion of your site, or are they an integral part of your site’s user experience?\n <\/li>\n
\n specific?\n <\/li>\n
\n exist on the site for the purpose of capturing more search traffic?\n <\/li>\n
\n creating unique value in content or functionality?\n <\/li>\n
\n parts of your site? Are links to such pages from other pages within the site or network of sites
\n created just for search engines?\n <\/li>\n<\/ul>\n