{"id":25014,"date":"2018-02-06T00:00:00","date_gmt":"2018-02-06T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-listening-to-our-users-helped-us-build-a-better-search-console\/"},"modified":"2018-02-06T00:00:00","modified_gmt":"2018-02-06T00:00:00","slug":"how-listening-to-our-users-helped-us-build-a-better-search-console","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-listening-to-our-users-helped-us-build-a-better-search-console\/","title":{"rendered":"How listening to our users helped us build a better Search Console"},"content":{"rendered":"<p class=\"gargardate\">Tuesday, February 06, 2018<\/p>\n<p>\n  The new Search Console beta is up and running. We&#8217;ve been flexing our listening muscles and<br \/>\n  finding new ways to incorporate your feedback into the design. In this new release we&#8217;ve<br \/>\n  initially focused on building features supporting the users&#8217; main goals and we&#8217;ll be expanding<br \/>\n  functionality in the months to come. While some changes have been long expected, like refreshing<br \/>\n  the UI with Material Design, many changes are a result of continuous work with you, the Search<br \/>\n  Console users.\n<\/p>\n<p>We&#8217;ve used 3 main communication channels to hear what our users are saying:<\/p>\n<ul>\n<li>\n    <strong>Help forum Top Contributors<\/strong> &#8211;<br \/>\n    <a href=\"https:\/\/productexperts.withgoogle.com\/what-it-is\" class=\"external-link\">Top Contributors<\/a> in our<br \/>\n    <a href=\"https:\/\/support.google.com\/webmasters\/go\/community\" class=\"external-link\">help forums<\/a><br \/>\n    have been very helpful in bringing up topics seen in the forums. They communicate regularly with<br \/>\n    Google&#8217;s Search teams, and help the large community of Search Console users.\n  <\/li>\n<li>\n    <strong>Open feedback<\/strong> &#8211; We analyzed open feedback comments about classic Search Console<br \/>\n    and identified the top requests coming in. Open feedback can be sent via the &#8216;Submit feedback&#8217;<br \/>\n    button in Search Console. This open feedback helped us get more context around one of the top<br \/>\n    requests from the last years: more than 90 days of data in the Search Analytics (Performance)<br \/>\n    report. We learned of the need to compare to a similar period in the previous year, which<br \/>\n    confirmed that our decision to include 16 months of data might be on the right track.\n  <\/li>\n<li>\n    <strong>Search Console panel<\/strong> &#8211; Last year we created a new communication channel by<br \/>\n    enlisting a group of four hundred randomly selected Search Console users, representing websites<br \/>\n    of all sizes. The panel members took part in almost every design iteration we had throughout the<br \/>\n    year, from explorations of new concepts through surveys, interviews and usability tests. The<br \/>\n    Search Console panel members have been providing valuable feedback which helped us test our<br \/>\n    assumptions and improve designs.\n  <\/li>\n<\/ul>\n<p>\n  In one of these rounds we tested the new suggested design for the Performance report. Specifically<br \/>\n  we wanted to see whether it was clear how to use the &#8216;compare&#8217; and &#8216;filter&#8217; functionalities. To<br \/>\n  create an experience that felt as real as possible, we used a high fidelity prototype connected to<br \/>\n  real data. The prototype allowed study participants to  interact with the user interface before<br \/>\n  even one row of production code had been written.\n<\/p>\n<p><img decoding=\"async\" alt=\"an animated walkthrough of setting filters in Search Console Search Analytics\" height=\"177\"\n     src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-5ae0141c488f.gif\" loading=\"lazy\" width=\"320\"\/><\/p>\n<p>\n  In this study we learned that the &#8216;compare&#8217; functionality was often overlooked. We consequently<br \/>\n  changed the design with  &#8216;filter&#8217; and &#8216;compare&#8217; appearing in a unified dialogue box, triggered<br \/>\n  when the &#8216;Add new&#8217; chip is clicked. We continue to test this design and others to optimize its<br \/>\n  usability and usefulness.\n<\/p>\n<p>\n  <img decoding=\"async\" alt=\"A view of comparison mode when setting filter in Search Console Search Analytics\" height=\"228\"\n       src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-fbf8adfd5b7c.png\" loading=\"lazy\" width=\"320\"\/>\n<\/p>\n<p>\n  We incorporated user feedback not only in practical design details, but also in architectural<br \/>\n  decisions. For example, user feedback led us to make major changes in the product&#8217;s core<br \/>\n  information architecture influencing the navigation and product structure of the new Search<br \/>\n  Console. The error and coverage reports were originally separated which could lead to multiple<br \/>\n  views of the same error. As a result of user feedback we united the error and coverage reporting<br \/>\n  offering one holistic view.\n<\/p>\n<p>\n  As the launch date grew closer, we performed several larger scale experiments. We A\/B tested some<br \/>\n  of the new Search Console reports against the existing reports with 30,000 users. We tracked issue<br \/>\n  fix rates to verify new Search Console drives better results and sent out follow-up surveys to<br \/>\n  learn about their experience. This most recent feedback confirmed that export functionality was<br \/>\n  not a nice-to-have, but rather a requirement for many users and helped us tune detailed help pages<br \/>\n  in the initial release.\n<\/p>\n<p>\n  We are happy to announce that the new Search Console is now available to all sites. Whether it is<br \/>\n  through Search Console&#8217;s feedback button or through the user panel, we truly value a collaborative<br \/>\n  design process, where all of our users can help us build the best product.\n<\/p>\n<p>\n  <a href=\"https:\/\/search.google.com\/search-console\" class=\"external-link\">Try out the new search console<\/a>.\n<\/p>\n<p>\n  We&#8217;re not finished yet! Which feature would you love to see in the next iteration of Search<br \/>\n  Console? Let us know on <a href=\"https:\/\/twitter.com\/googlesearchc\" class=\"external-link\">Twitter<\/a>!\n<\/p>\n<p class=\"byline-author\">Posted by the Search Console UX team<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tuesday, February 06, 2018 The new Search Console beta is up and running. We&#8217;ve been flexing our listening muscles and finding new ways to incorporate your feedback into the design. In this new release we&#8217;ve initially focused on building features supporting the users&#8217; main goals and we&#8217;ll be expanding functionality in the months to come. [&hellip;]<\/p>\n","protected":false},"menu_order":82432,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25014","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25014\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27160"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25014"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25014"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}