\n world to tell us more about their experience when applying to jobs online. Based on this feedback,
\n we were able to identify common themes to help improve the quality of our results. Today we are
\n announcing a new structured data
\n property<\/a> and new editorial content policy<\/a>.\n<\/p>\n
New directApply<\/code> property <\/h2>\n\n The directApply<\/code> property<\/a>
\n is an optional way that enables you to share if your job listing offers a direct apply<\/em>
\n experience. We define a direct apply<\/em> experience in terms of the user actions required to
\n apply for the job, which means that the user is offered a short and straightforward application
\n process on your page.\n<\/p>\n\n You likely offer a direct apply experience if your site provides one of the following experiences:\n<\/p>\n
\n- The user completes the application process on your site.<\/li>\n
- Once arriving at your page from Google, the user doesn’t have to click on apply and provide
\n user information more than once to complete the application process.\n <\/li>\n<\/ul>\n![\"Illustrations](\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-0a2f9494a454.png\")
<\/p>\n
As we work to integrate this information to Google, you may not see any effect in Google Search right away.<\/p>\n
New editorial content policy<\/h2>\n
\n To ensure users can understand your content and can easily apply for the job, we’re adding a
\n new editorial content policy<\/a> for job postings
\n on Google Search. The new editorial content policy include guidance around obstructive text and images,
\n excessive and distractive ads, or content that doesn’t add any value to the job posting. Job
\n listings should also follow basic grammar rules, such as proper capitalization.\n<\/p>\n\n This will help us improve the quality of our results and develop new functionality within the product.\n<\/p>\n
\n To provide sufficient time for implementation, the new editorial content policy will go into effect on
\n October 1, 2021. For additional details, visit our developer
\n documentation<\/a>.\n<\/p>\nTop issues site owners can address to improve job seeker trust<\/h2>\n
\n Based on our research findings, you can improve job seeker trust by addressing the following
\n aspects on your site:\n<\/p>\n
\n- Verify that there are no scammy or spammy job posts on your site<\/b>. These are job posts
\n that don’t represent a real job opportunity. Make sure that you only markup pages with a single
\n and actionable job opportunity. <\/li>\n- Ensure a good user experience.<\/b> According to our users, sites with poor user experience
\n are those that ask for user information when it is not necessary, have poor quality pages (for
\n example, excessive or obstructive ads), and\/or have complex application processes (for example,
\n lead to many redirects). Poor user experience also reduces application completion rate.<\/li>\n- Remove expired job posts<\/b>. Don’t leave a job post open if it is no longer accepting new
\n applications. Applying and not hearing back from the employer is a common complaint of job
\n seekers. When you remove the job from your site, make sure to also remove the markup or update
\n the validThrough<\/code><\/a>
\n property. We encourage the use of Indexing
\n API<\/a> to update us on the change. Landing on an expired job post, especially after a few
\n redirects, is a very frustrating experience.<\/li>\n- Make sure that the job’s posting date is genuine<\/b>. Users use freshness as a signal to
\n assess if a position accepts new applicants, chances to get hired, attractiveness of the position
\n and more. Don’t mask old jobs as new ones and don’t update the DatePosted<\/code><\/a> property if there was no change to the job post.<\/li>\n- Don’t include wrong or misleading information in the job post or the markup<\/b>. This
\n includes incorrect salary, location, working hours, employment type, or other job specific
\n details. To avoid this make sure that the job post describes the job correctly and that the
\n markup is an accurate representation of the job post.<\/li>\n<\/ul>\n\n We work to ensure that the results presented on Google are trustworthy and provide a good
\n experience for users. We have no doubt that this goal is shared with all sites that help job
\n seekers find a job. If you have any questions or thoughts, reach out to us on the
\n Google
\n Search Central Community<\/a> or on Twitter<\/a>.\n<\/p>\nTuesday, July 13, 2021 Searching for a job can be a time-consuming process and the outcome of the application may be life changing. That’s why providing job seekers with authentic, fresh, and trustworthy content when they come to Google Search is our top priority. To better understand our user’s perspective, we asked tens of thousands […]<\/p>\n","protected":false},"menu_order":81179,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25205","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27326"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25205"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25205"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n The \n You likely offer a direct apply experience if your site provides one of the following experiences:\n<\/p>\n As we work to integrate this information to Google, you may not see any effect in Google Search right away.<\/p>\n \n To ensure users can understand your content and can easily apply for the job, we’re adding a \n This will help us improve the quality of our results and develop new functionality within the product.\n<\/p>\n \n To provide sufficient time for implementation, the new editorial content policy will go into effect on \n Based on our research findings, you can improve job seeker trust by addressing the following \n We work to ensure that the results presented on Google are trustworthy and provide a good Tuesday, July 13, 2021 Searching for a job can be a time-consuming process and the outcome of the application may be life changing. That’s why providing job seekers with authentic, fresh, and trustworthy content when they come to Google Search is our top priority. To better understand our user’s perspective, we asked tens of thousands […]<\/p>\n","protected":false},"menu_order":81179,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25205","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27326"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25205"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25205"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}directApply<\/code> property<\/a>
\n is an optional way that enables you to share if your job listing offers a direct apply<\/em>
\n experience. We define a direct apply<\/em> experience in terms of the user actions required to
\n apply for the job, which means that the user is offered a short and straightforward application
\n process on your page.\n<\/p>\n\n
\n user information more than once to complete the application process.\n <\/li>\n<\/ul>\n<\/p>\nNew editorial content policy<\/h2>\n
\n new editorial content policy<\/a> for job postings
\n on Google Search. The new editorial content policy include guidance around obstructive text and images,
\n excessive and distractive ads, or content that doesn’t add any value to the job posting. Job
\n listings should also follow basic grammar rules, such as proper capitalization.\n<\/p>\n
\n October 1, 2021. For additional details, visit our developer
\n documentation<\/a>.\n<\/p>\nTop issues site owners can address to improve job seeker trust<\/h2>\n
\n aspects on your site:\n<\/p>\n\n
\n that don’t represent a real job opportunity. Make sure that you only markup pages with a single
\n and actionable job opportunity. <\/li>\n
\n are those that ask for user information when it is not necessary, have poor quality pages (for
\n example, excessive or obstructive ads), and\/or have complex application processes (for example,
\n lead to many redirects). Poor user experience also reduces application completion rate.<\/li>\n
\n applications. Applying and not hearing back from the employer is a common complaint of job
\n seekers. When you remove the job from your site, make sure to also remove the markup or update
\n the validThrough<\/code><\/a>
\n property. We encourage the use of Indexing
\n API<\/a> to update us on the change. Landing on an expired job post, especially after a few
\n redirects, is a very frustrating experience.<\/li>\n
\n assess if a position accepts new applicants, chances to get hired, attractiveness of the position
\n and more. Don’t mask old jobs as new ones and don’t update the DatePosted<\/code><\/a> property if there was no change to the job post.<\/li>\n
\n includes incorrect salary, location, working hours, employment type, or other job specific
\n details. To avoid this make sure that the job post describes the job correctly and that the
\n markup is an accurate representation of the job post.<\/li>\n<\/ul>\n
\n experience for users. We have no doubt that this goal is shared with all sites that help job
\n seekers find a job. If you have any questions or thoughts, reach out to us on the
\n Google
\n Search Central Community<\/a> or on Twitter<\/a>.\n<\/p>\n